1. Analyze Airtel′s marketing strategy and its evolution. 2. Which type of bran

1. Analyze Airtel′s marketing strategy and its evolution.
2. Which type of brand architecture do Airtel and Jio Telecom use? Are they aligned with their overall marketing strategy?
3. Evaluate the three branding options being considered for Airtel′s convergence product.
4. What route would you suggest Sharma to take in terms of branding decisions and why?

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