16MGT 2268 –Sales and Customer Servicecount does not include title, abstract, or reference pages.

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Parameters and guidelinesfor the term paperare as follows:
•Select an organization, e.g., a corporation, company, firm or association (ideally, an organization which you have some interest in joining) for in-depth analysis of their sales and customer servicepractices.Please do not use material you have written from a previous course –this will likely increase your similarity score, which could become a plagiarism issue, as discussed below.
•The term paper should be at least 1,500 words with at least 3 scholarly references in addition to your eText for a minimum of 4 total references. Please keep in mind that the word count requirements point out the minimum amount of effort that should be put into the paper. Word count isn’t everything because quality of writing and research matters as well, but it is an indication of the quantity of effort put into the assignment.Note that word
16MGT 2268 –Sales and Customer Servicecount does not include title, abstract, or reference pages.Not following this requirement will significantly impact the grade.•Use scholarly peer-reviewed references rather than websites. Scholarly references are generally more credible and make a more persuasive argument. Non-academic websites are not typically recommended for academic writing. While most of the information generally is correct, it is not always reliable because anyone can change the content, bias is often present, and it is not peer-reviewed. For example, it’s best not to use news websites, Wikipedia, investopedia.com, about.com, smallbusiness.chron.com, huffingtonpost.com, ehow.com, forbes.com, cnn.com, online encyclopedias, or similar non-academic websites. Articles in these types of websites are written by reporters or individuals who may or may not be experts in the field, and consequently may have incorrect or biased information. Instead, it adds much more credibility to use the class eText, other related textbooks, and peer-reviewed articles, i.e. scholars have analyzed and evaluated the content for accuracy, quality, and reliability. Be sure to use the university library to help you find these types of scholarlyreferences.The library has a setting in database searches that allow you to search for peer-reviewed articles only.
•It is acceptable to use a company website for research, say for example if you are researching Apple, it’s ok to use www.apple.com to describe their mission, strategy, financials, etc.
•The Term Paper should be well organized and encompass the above subject and content guidelines, and an electronic copy of the project should be submitted via Turnitin.
•Use scholarly peer-reviewed references rather than websites. Scholarly references are generally more credible and make a more persuasive argument. Non-academic websites are not typically recommended for academic writing. While most of the information generally is correct, it is not always reliable because anyone can change the content, bias is often present, and it is not peer-reviewed. For example, it’s best not to use news websites, Wikipedia, investopedia.com, about.com, smallbusiness.chron.com, huffingtonpost.com, ehow.com, forbes.com, cnn.com, online encyclopedias, or similar non-academic websites. Articles in these types of websites are written by reporters or individuals who may or may not be experts in the field, and consequently may have incorrect or biased information. Instead, it adds much more credibility to use the class eText, other related textbooks, and peer-reviewed articles, i.e. scholars have analyzed and evaluated the content for accuracy, quality, and reliability. Be sure to use the university library to help you find these types of scholarlyreferences.The library has a setting in database searches that allow you to search for peer-reviewed articles only.
•It is acceptable to use a company website for research, say for example if you are researching Apple, it’s ok to use www.apple.com to describe their mission, strategy, financials, etc.
•The Term Paper should be well organized and encompass the above subject and content guidelines, and an electronic copy of the project should be submitted via Turnitin.
The term paper report structure isas follows: 1.IntroductionBackground and Context: Discuss type of industry, products/services, existing channels, competition in the context of sales and customer service, and how
17MGT 2268 –Sales and Customer Serviceorganizational vision and strategies have influenced their sales and customer service management.
2.Analysis of Personal Selling & Sales Management Approach
3.Analysis of Customer Service & Customer Turn offs
3.1 Analysis of Organizational Systems, Policies &Culture
3.2 Analysis of Individual Actions
4.Analysis of the Use of Data and Technology for Sales & Customer Service
5.Recommendations
6.Conclusion
7.References
My choice:
Company Name – LinkedIn Corporation
Summary –
This team paper will examine the developing ubiquity of the professional social networking site, LinkedIn. It will investigate the issues and advantages of this systems administration instrument from a business and job searcher’s perspective. In the wake of talking about these issues, this paper arranges an action plan on the best way to determine a portion of these uncertainties so as to keep LinkedIn as one of the top systems administration locales around the world.
Table of Contents
Introduction
LinkedIn Benefits
Problems Encountered
Implementation of Action Plan
Conclusion
Professor comment:
Please remember we need to figure out ways to increase sales and improve customer service and they need to be fairly strategic suggestions. That means they cannot be simple quick small fixes.

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