QUESTIONS 3 – In your answers to questions 2 and 3, you MUST draw on
a range of
QUESTIONS 3 – In your answers to questions 2 and 3, you MUST draw on
a range of academic literature and organisational examples to support your
discussion.
3. To what extent do you agree with the statement that virtually all aspects of
marketing – from the development of new products to pricing, promotion and
sales – raise ethical questions that do not always have an easy answer?
