Advertising Question

Well-prepared

The group was completely or almost completely prepared to present. There was evidence of planning and even rehearsing. The presentation animations, if any, were appropriate and complemented presenter’s flow.

Average Preparation

Group members were occasionally, but not consistently, prepared. They were sometimes confused about which were their parts and were reading from notes and slides. The presentation was somewhat disorganized, with inconsistent formatting, and typos.

Below Average Preparation

The group did not prepare sufficiently to present. Right before starting the presentation, members were deciding what would each present. Presenters were for the most part reading from notes or slides. The presentation was a draft with sections out of order, incomplete slides, with typos, and inconsistent format.

High to above average content quality

The presentation content was consistent with work submitted. It presented on the product’s micro- and macro-environments, competitive analysis (with main deliverables such as a perceptual map presenting product’s position consistent with product’s competitive advantage statement) and target segmentation methods and deliverables (target market profile, persona, and size or notes on size). The presentation also included a S.W.O.T., summarizing it all, and the action plan (product, place, price, and promotions). The focus was on using the research findings in devising the advertising and promotional campaign.

Average

The presentation content was not entirely consistent with work submitted. The product’s micro- and macro-environments, competitive analysis (with main deliverables such as a perceptual map presenting product’s position consistent with product’s competitive advantage statement) and target segmentation methods and deliverables (target market profile, persona, and size or notes on size) were sometimes irrelevant. The presentation also included a S.W.O.T., but brought in some new information not previously presented. The action plan (product, place, price, and promotions) was partly justified with SWOT analysis. The focus was on using the research findings in devising the advertising and promotional campaigns.

Content quality is below average

The presentation content was mostly or entirely inconsistent with work previously submitted. The presentation content is missing either the product’s micro- and macro-environments, competitive analysis (with main deliverables such as a perceptual map presenting product’s position consistent with product’s competitive advantage statement) or target segmentation methods and deliverables (target market profile, persona, and size or notes on size) and sometimes the content was irrelevant. The presentation included a S.W.O.T., but mostly with information not previously presented. The action plan (product, place, price, and promotions) was not justified by S.W.O.T. analysis. The focus was not using the research findings in devising the advertising and promotional campaigns.

The group is professional

Presenters and content was professional. Maintain a professional tone at all times, responded to all questions asked. No gum chewing, on-time, appropriately dressed (business casual).

Average

Most presenters and content was professional. Tone needed elevation, or some were chewing gum or came in late. Some group members were not dressed appropriately.

No Marks

Presenters were not professional (chewing gum, late, did not respectfully address audience, and were not dressed appropriately (business casual). The content was not following a professional tone.