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Analyze how the organization used public relations to create a brand and influence public opinion.
Assess how is the selected organization is adapting to the social media sites and other venues in the 21st century.
Identify a crisis that the organization has faced or is facing and analyze how it was or is being handled by the organization.
Compare and contrast the public relations campaigns of your organization and another organization. If your organization is for-profit, select a non-profit organization for your comparison organization, and if your organization is non-profit, select a for-profit.
Guidelines for Writing the Final Paper
Paper must be eight to ten double-spaced pages in length, exclusive of Title Page, References Page, Appendix, References, Exhibits, etc.
Formatted according to APA style as outlined in the Writing Center (Links to an external site.) (including title page and reference list).
Must address the topic of the paper with critical thought.
Must include an introductory paragraph with a succinct thesis statement.
Must conclude with a restatement of the thesis and a conclusion paragraph.
Must use at least six scholarly sources, including a minimum of four from the University of Arizona Global Campus Library.