Assignment 2 asks you to create your own fantasy company. You decide the product

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Assignment 2 asks you to create your own fantasy company. You decide the product that is to be
produced (it may be information, services, or a tangible product), but your company must have at least
15 regular employees*.
Expect to spend some time with this assignment, and include the following things in your assignment:
(1) Name of your company and product,
(2) Number of employees and the jobs that they hold,
(3) Authority structure (i.e., Is your company decentralized, bureaucratic, authoritarian, or something
else entirely?);
(4) An organizational chart, to include lines of authority and reporting (note: should include individuals,
not just job functions);
(5) A geographic location (note: must be within one of the 50 United States);
(6) A strength (must be one and only one of the following: limited competition, high-demand product,
strong leadership, rapid adaptability, or large amount of capital);
(7) Pick a weakness (must be one of the following, but by all means pick as many as you wish: heavy
competition, high turnover, heavily leveraged, or sluggish organizational structure);
(8) A company logo (note: Use your artistic abilities the best you can. This is not an art class, so do the
best you can and leave it at that.);
(9) A catchphrase or something else to go on your advertising (e.g., “We don’t make the products you
buy, we make the products you buy better.” is a memorable one for BASF); and finally
(10) The industry in which your company is classified according to the North American Industry
Classification System 2007 codes (NAICS; available at:
http://www.census.gov/eos/www/naics/index.html ). Give the relevant codes, including the sector in
which your company exists (for example, colleges and universities fall under sector 61) and an excerpt
from the industry description that is output by the system. Note that this company will come up again in
future assignments, so it is important that you do a good job of creating a sustainable one to the best of
your ability, and put some effort into this assignment.
*According to EEOC Notice Number 915.002 (Date 5/2/1997),
“the “ultimate touchstone” in determining whether an employer has a sufficient number of
employees to satisfy the jurisdictional prerequisite for coverage under Title VII of the Civil Rights
Act of 1964, as amended, 42 U.S.C. § 2000e(b), is “whether an employer has employment
relationships with 15 or more individuals for each working day in 20 or more weeks during the
year in question.” Equal Employment Opportunity Commission and Walters v. Metropolitan
Educational Enterprises, Inc., 117 S.Ct. 660, 666 (1997)

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