How does an understanding of history help an international marketer?
Discuss the bases of world trade. Give examples illustrating the different bases.
Some say the global environment is a global issue rather than a national one. What does this mean? Discuss.
Innovations are described as being either functional or dysfunctional. Explain and give examples of each.
Discuss the three cultural change strategies a foreign marketer can pursue.
The paper should be at least 2 – 3 pages in length, Times New Roman 12-pt font, double-spaced, 1 inch margins and utilizing at least one outside scholarly or professional source related to International Marketing. The textbook should also be utilized. Do not insert excess line spacing. APA formatting and citation should be used. (ALSO NO PLAGIARISM PLEASE)