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With two-thirds of adults and one-third of school-aged children in the United States overweight or obese, New York City mayor, Michael Bloomberg, is taking action against the soft drink industry. Mayor Bloomberg proposed a ban on big sugary drinks such as 7-11’s mammoth 32-ounce “Big Gulp.” The ban would put a 16-ounce cap on fountain and bottled drinks sold at restaurants, theaters, and sporting events. While it applies to drinks having more than 25 calories per 8-ounces, it does not apply to 100 percent juice or milk-based beverages. Establishments serving fountain drinks will see a significant revenue drop because these drinks are often marked up 10 to 15 times their cost. Many consumers oppose the ban because they perceive it as further encroachment of the “nanny state.” Mayor Bloomberg has already banned smoking in public parks and trans fats in restaurant foods, as well as requiring chain restaurants to include calorie information on menus. This leads many to ask, “What’s next?” Is it fair to single out soda in such a ban? Debate this argument from all sides of this issue: government, soft drink marketers, and consumers