Before starting, download the 10 Message Strategies template. You will need to f

Before starting, download the 10 Message Strategies template. You will need to f

Before starting, download the 10 Message Strategies template. You will need to fill out this sheet, save it to your computer, and submit your filled out copy of the file to this assignment.
For each of the ten message strategies identified in the chapter, find one example of an advertisement, commercial, or specific product placement that demonstrates that strategy in action. When appropriate, also identify what method was used to convey the message strategy. I only ask that the strategy be in action – it does not have to be a good example of the strategy. In fact, it is fun to search for bad examples of a strategy in action. Your examples can be from magazines (snap a picture with your phone and paste it into your submission), YouTube (copy the link into your submission), or web advertisements (copy and paste the web advertisement into your submission).
For each of the strategies, describe the ad and prepare an analysis of whether the ad was a success or failure (or somewhere in between). Was there anything that could have been improved upon? Was there anything you would have done differently and why? Should a different message strategy have been used that you think might have been more successful?
To help you along a list of the 10 message strategies can be found in the Unit 3 Project module. Column 1 indicates the message strategy, Column 2 indicates the method that can be used. A 3rd column is there for your use if you need it – you can make some notes, or simply check them off as you find them. See below for an example.
THE FOLLOWING IS AN EXAMPLE FOR 1 OF THE 10 STRATEGIES:
Watch the QVC fail video posted by Thomas Robinson.
This is an example of the 3rd strategy, “persuade the consumer.” The method used is demonstration. This particular QVC spot was meant to show off the advanced features of a computer. It seems to be going smoothly until one of the features doesn’t work. After several failed attempts, the QVC host says that “it does work,” although all signs are obviously pointing to the fact that it doesn’t work! All around, this QVC spot does not give us a good example of how to persuade the consumer using demonstration.

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