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Brand: Bounty Paper towels
Brand extension from Bounty Paper towels to Bounty Aprons for kids
The product strategy is focused on making Bounty Aprons specifically for kids.
Please answer the questions below in the paper especially focused on questions 7 8 and 9 (more info on those).
1-A clear and concise Positioning Statement for the product/brand
2-Why do you think that this is a profitable position in the market?
3-What do you hope to achieve, i.e., what are your Product related objectives?
4-How does it relate to your overall marketing and/or financial objective(s)?
5-How does it relate to consumers’ needs and wants?
6-What problem(s) are you solving or addressing?
7-How does your product positioning compare with major competitors’ positioning strategies? How is your product differentiated? What is its USP (Unique Selling Proposition)? What (if anything) do you see as a sustainable competitive advantage as far as the product is concerned?