Bruni, A., Cassia, F., & Magno, F. (2017). Marketing performance measurement in hotels, travel agencies and tour operators:

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Bruni, A., Cassia, F., & Magno, F. (2017). Marketing performance measurement in hotels, travel agencies and tour operators: A study of current practices. Current Issues in Tourism, 20(4), 339-345. DOI: 10.1080/13683500.2014.982521
Discuss the above article in light of Shalabh Kayastha’s presentation in class (make reference to his presentation) i dont have his presentation but information about what he does will be given . Explain the benefits for an organization to put in a business-intelligence system to guide managers towards success (also read https://blog.marketresearch.com/10-ways-business-intelligence-can-improve-your-organization).
As a result of question 1, write a one-page business Memo to the General Manager of the organization you selected for Project 2( air canada centre) to convince him/her to implement (a) a marketing performance dashboard and (2) a strategy to change company culture regarding data analytics. Make sure to list a minimum of 6 KPI that are relevant to your business.

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Bruni, A., Cassia, F., & Magno, F. (2017). Marketing performance measurement in hotels, travel agencies and tour operators:

Our academic experts are ready and waiting to assist with any writing project you may have. From simple essay plans, through to full dissertations, you can guarantee we have a service perfectly matched to your needs.

GET A 40% DISCOUNT ON YOU FIRST ORDER

ORDER NOW DISCOUNT CODE >>>> WELCOME40

Bruni, A., Cassia, F., & Magno, F. (2017). Marketing performance measurement in hotels, travel agencies and tour operators: A study of current practices. Current Issues in Tourism, 20(4), 339-345. DOI: 10.1080/13683500.2014.982521
Discuss the above article in light of Shalabh Kayastha’s presentation in class (make reference to his presentation) i dont have his presentation but information about what he does will be given . Explain the benefits for an organization to put in a business-intelligence system to guide managers towards success (also read https://blog.marketresearch.com/10-ways-business-intelligence-can-improve-your-organization).
As a result of question 1, write a one-page business Memo to the General Manager of the organization you selected for Project 2( air canada centre) to convince him/her to implement (a) a marketing performance dashboard and (2) a strategy to change company culture regarding data analytics. Make sure to list a minimum of 6 KPI that are relevant to your business.

Our academic experts are ready and waiting to assist with any writing project you may have. From simple essay plans, through to full dissertations, you can guarantee we have a service perfectly matched to your needs.

GET A 40% DISCOUNT ON YOU FIRST ORDER

ORDER NOW DISCOUNT CODE >>>> WELCOME40

 

 

Posted in Uncategorized