Consider a public relations or marketing campaign you can recall that impressed
you. Was it a new product launch, a plea from a non-profit, public information,
or a special event?
What about it caught your eye, and why do you think it was successful or not?
Prepare a 2 -3 page written citing your opinion. Use specific examples and details
about the campaign that you believe made it effective or not.
Conduct research. There is a lot of research on the success of specific campaigns and how
well they were able to accomplish their goal. While I want your opinion, I also want to see
some back-up information on the campaign.
Prepare as follows:
Typed and double-spaced
APA Format is required.
Bibliography/Reference page must be included.
All sources or quotes used in text must be cited.
