Business Value of Information

Appendix for Assignment 2 – Development of Business Case: SFO Airport Case Background: This case chronicled how the San Francisco International Airport (known by its three-letter airport code, SFO) in 2008 had announced a $383 million plan to renovate and reopen Terminal 2. Assistant deputy director of aviation security Kim Dickie and her team had selected Quantum Secure’s SAFE software suite as the new Terminal 2 credentialing system, but she needed to develop a business case quickly that would convince senior management to give the green light to fund the purchase. Opportunity for further IT investment: Going forward, SFO considers what should be the next steps in their digitization strategy. – Where should the airport direct its technology investment dollars? – How can SFO stay at the forefront of airport innovation to become a truly innovative airport for the future? SFO’s CEO has considered this very question and has decided to focus on several major areas. The first step is to benefit from wireless technology. There are many ways the airport can benefit from wireless technology. Providing and making passengers pay for Wi-Fi is one option, but it misses out on a whole range of savings that wireless can enable. Wireless technology can improve a number of other services and enable new ones that can save money in multiple areas: from tracking passenger movement, to retail EFTPOS and internal communications, through to security and premium services, wireless can offer airport operators much more than just the ability for passengers to pick up emails. Your assignment: Write a convincing business case that provides sound argumentation for investing in wireless technology to reach SFO Airport’s goals. The business case should be written to the executive management team of airport. It needs to follow the guidelines provided in the assignment instructions.
Assignment Two – Trimester 3, 2015 Page 1 DEAKIN UNIVERSITY FACULTY OF BUSINESS & LAW DEAKIN BUSINESS SCHOOL DEPARTMENT OF INFORMATION SYSTEMS AND BUSINESS ANALYTICS MIS782 Business Value of Information Assignment Two Background This is a group assignment, the essence of which is to examine ways in which the company from the same case study from Assignment 1 could benefit from investment in information technology to improve the future overall competitiveness of the business. The outcome of this activity is a 3500 word Business Case. Percentage of final grade 45% Due date Wednesday Week 8 – 13-01-2016 The assignment must be completed/submitted by the due date electronically via the Group section in CloudDeakin. When submitting electronically, you must check that you have submitted the work correctly by following the instructions provided in CloudDeakin. Please note that hard copies will NOT be accepted or part of the assignment submitted after the deadline or via Email. No extensions will be considered unless a written request is submitted and negotiated with the Unit Chair Heidi Tscherning prior to Wednesday 6th January 2016, 4pm. Please note that assignment extensions will only be considered if you attach your draft assignment with your request for an extension. Assurance of Learning This assignment assesses the following Graduate Learning Outcomes and related Unit Learning Outcomes: Graduate Learning Outcome (GLO) Unit Learning Outcome (ULO) GLO1: Discipline-specific knowledge and capabilities: appropriate to the level of study related to a discipline or profession. GLO2: Communication: using oral, written and interpersonal communication to inform, motivate and effect change ULO2: Develop the business case to motivate an IT investment for organisations Assignment Two – Trimester 3, 2015 Page 2 Feedback prior to submission Students are able to seek assistance from the teaching staff to ascertain whether the assignment conforms to submission guidelines. Questions need to be formulated in writing as the teaching staff will not read parts of the assignment prior to submission. For more detailed support and advice on where improvements can be made in your work consider contacting a Language and Learning Advisor – http://www.deakin.edu.au/students/study-support/ask-us. Feedback after submission Your assignment feedback will be returned in a rubric via CloudDeakin with an overall mark together with comments. In order to understand any areas of improvement, students are expected to refer, and compare, their answers to the suggested solutions. Turnitin Students are required to check originality through Turnitin, prior to submitting the final assessment. For more information about Turnitin and how to check for originality, refer to the Deakin website information at: http://www.deakin.edu.au/learning/cloud-learning/clouddeakin/guides/assessment/turnitin-plagiarism-andgrademark Case Study Continue using the case study assigned to you for your first assessment item. Form a group of 4 students. All students within the group should have worked on the same case study scenario for assessment 1. If you worked on the “San Francisco International Airport and Quantum Secure’s SAFE for Aviation System” scenario for assessment 1, all group members should have also worked on that scenario. No student will be allowed to change to the other case study for assessment 2. It is highly recommended that you re-read your assigned case study. Develop a group Business Case report. Your Business Case needs to examine the ways in which the business could benefit from an investment in technology as outlined in the separate appendix (also uploaded to the assignment webpage) to improve their business competitiveness. An overview of what a business case should contain is provided below. Your Business Case must be presented in a professional manner, taking into consideration the audience of the report. Your report structure needs to include as a minimum: 1. Executive Summary 2. A description of the business problem (or opportunity) which exists in the business and how the idea relates to them 3. Business opportunity alignment with the organization’s goals 4. Identification of at least three alternative solutions to the business opportunity (including status quo) 5. Analysis of chosen alternatives a. Feasibility b. Costs and benefits (you might need to approximate actual costs, but reasonable approximations are expected). c. Identify risks and provide risk mitigation plan 6. A recommended solution option for approval 7. An high-level implementation plan Due to time constraints, students are expected to give detailed description of their chosen option only. In normal circumstances detailed descriptions of ALL options would be necessary. Assignment Two – Trimester 3, 2015 Page 3 For further support information about Report Writing, refer to the following Website: http://www.deakin.edu.au/students/study-support/academic-resources/report-writing What is a business case? A Business Case is a document, which outlines the justification for the start-up of a project. When do I use a Business Case? It is the first document used in the Project Lifecycle and, once approved, allows the project to be formally defined. Furthermore, it is frequently referred to during the project. At each quality review, the business case is used to determine whether or not the benefits, costs, risks and issues prevalent match those outlined in the business case. At the end of the project a Post Implementation Review (PIR) will determine whether or not the project delivered the business benefits outlined in the business case. In this regard, the success of the project is measured against the ability of the project to deliver the criteria outlined in the business case. Content of Business Content: Required Sections: 1 Executive Summary Summarize each of the sections in this document concisely by outlining the: • Problem or opportunity • Solution alternatives • Recommended Solution • Implementation Approach. 2 Business Problem 2.1 Environmental Analysis Outline the core aspects of the business environment, which have driven the need for this project to take place. These may include: • Business Vision, Strategy or Objectives • Business processes or technologies, which are not operating efficiently • New technology opportunities Provide any facts or evidence to support the conclusions drawn above. 2.2 Problem Analysis Outline the fundamental business problem or opportunity, which the resulting project will directly address. Business Problem Provide a summary of the core business problem, including: • A generic description of the core issue at hand • The reasons why the problem exists • The elements, which created it (e.g. human, process, technology) • The impact it is having on the business (e.g. financial, cultural, operational) • The timeframes within which it must be resolved. Business Opportunity Outline the business opportunity, which has been identified, including: • A summary of the generic opportunity • Any supporting evidence to prove that the opportunity is real Assignment Two – Trimester 3, 2015 Page 4 • A timeframe within which the opportunity will likely exist • The positive impact that realization of the opportunity will have on the business. 3 Available Options This section provides a full listing of all solution options, their benefits, costs, feasibility, risks and issues. Options suggested may include doing nothing, doing something that will achieve a similar result or doing something that will achieve a better result than current performance. For each solution option identified, the following information is required: 3.1 Option Name Description Provide a summarized description of the option identified. This will include the general approach to be taken and a summary of the core elements of the solution (e.g. people, process, organization, technology). Benefits Describe the tangible and intangible benefits to the company upon implementation of the solution. One of the obvious benefits described will be that the business problem/opportunity o
utlined above will be addressed. Costs Describe the tangible and intangible costs to the company upon implementation of the solution. The costs of the actual project should be included (e.g. equipment procured) as well as any negative impact to the business resulting from the delivery of the project (e.g. operational down-time). Feasibility Describe the feasibility of the solution. To adequately complete this section, a Feasibility Study may need to be initiated to quantify the likelihood of achieving the desired project result. To assess the overall feasibility assess the project in respect of each component in the following table, and write a short paragraph to support the assessment in each category. Topic Rating (1-10) Method to Determine Feasibility Operational Will it do the job required Technical Is the technology available locally; has it been tested Schedule Will it fit with current timetables; is there a deadline Economic Cost/benefit analysis (resources and capabilities) Legal Are there any legal/ contractual barriers Risks Summarise the most apparent risks associated with the adoption of this solution. Risks are defined as “any event, which may adversely affect the ability of the solution to produce the required deliverables”. Risks may be Strategic, Environmental, Financial, Operational, Technical, Industrial, Competitive or Customer related. Description Likelihood Impact Mitigating Actions Risk description 1 Low High Descriptions of mitigating actions for risk 1 Risk description 2 Medium Medium Descriptions of mitigating actions for risk 2 Risk description 3 Low Medium Descriptions of mitigating actions for risk 3 Submission: Assignments should be submitted to the T3 2015 MIS782 Assignment 2 Business Case assignment folder, which will be open for submission from November 11th to November 25th at 23.59.