Case Analysis

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This is a group project that requires 5 pages in total, BUT Im only responsible for the first page/ first question. Do not conclude this paper, since my other group members have to pick up where I left off. This paper is meant to be an introduction to the project and a response to the first question from the instructions attached in the image below. Please try to make it one page and a half, but no more than 2 pages please! Finally, Please talk about the CASE VIDEO and use the ZAPPOS VIDEO to support your points.
The link to the videos are here:
Think Like A Manager: How Do You Measure Job Satisfaction? (Case Video):
http://mediaplayer.pearsoncmg.com/assets/marketing-2016-etext2-TLM_Attitudes
Zappos: Motivating Employees Through Company Culture:
https://www.youtube.com/watch?v=4h-2I_7mdAM

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