Case Studies Instruction and Overview

EACH CASE STUDY SHOULD BE A PAGE AND A HALF AND MUST USE TEXTBOOKS TO CITE. FOLLOW INSTRUCTIONS AND EACH CHAPTER REVIEW SHOULD BE A PAGE!
Case Studies Instruction and Overview
There are four weekly case study assignments that each student will complete separately.  The due dates are included in the syllabus.
You will use Library resources and the Internet to support research of specified topics and write the results of your analysis using APA format with no deviations and no exceptions to the following outline:
1.    Problem Statement — The problem being addressed.
2.    Challenges & Opportunities — Background information on the problem.
3.    Business Solution — How management responded to the problem.
4.    Lessons Learned/Business Case — The results from the case that may provide learning points for use by others including economic justifications.
5.    Why I Care — Your conclusions for the impact on the Team Project.
6.    References — A minimum of six sources with at least three scholarly references in addition to the    course textbook using APA format.
You will post these case studies and attach the native MSWord file to that posting.  All students can see each other’s postings and case studies.
Case Study #1 Trends in Business Ecosystems
Please write a case study analysis to address this Problem Statement: “How do the C-Commerce trends associated with Business Ecosystems drive virtual enterprise management system development, implementation, and operation”?
The following background information should be helpful in conducting your research.
In teaching about Enterprise Information Management Systems (EIMS)we take an architectural point of view. And we frame the 21st century business value of IT in terms of AGILITY. This course leverages the top five Information Technology trends — Cloud, Big Data, Social, Mobile, and Video in the context of Collaborative Commerce business architecture. It is a strategy for the next stage of Virtual Business evolution. Collaborative Commerce business practices enable trading partners to create, manage, and use data in a shared environment to design, build, and support products throughout their lifecycle, working separately to leverage their core competencies together in a value chain that forms a virtual enterprise.
Traditionally, technology has been utilized within the “four walls” of the enterprise to facilitate improvements in business processes.  With the advent of the Internet, enterprises have extended their use of information technologies to include external transactions with trading partners termed as “Electronic Commerce”.  The emerging Virtual Business models provide the enterprise with a collaboration capability across suppliers and customers that facilitate ease of information sharing and improved decision-making. This in turn requires the development of virtual enterprise management principles with new business practices for the formation and operation of alliances with collaborative partners having a mutual interest in their shared value.
The concept of a Business Ecosystem provides a model for sustainable competitive advantage via Collaborative Commerce synergy and “coopetition” to develop and execute a Customer Experience Management strategy enabled by social business technology to drive a customer-centric value chain. The Collaborative Commerce architecture reflected with Use Case scenarios from the ubiquitous global multi-trillion dollar Travel industry provides the context to demonstrate the “What-Why-How” story via a virtual enterprise integration methodology illustrated by a virtual Visitor Information Center as an integration hub that is developed using the Iterative Incremental Implementation Roadmap as the driver of business agility as the game changing strategy.
Case Study #2 Core EIMS Software
Please research and evaluate three EIMS software application packages for each of the three Core enterprise management functions: CRM, ERP, and SCM. Each must be capable of being deployed via Cloud Computing and facilitate the intended uses in terms of their functionality and scope suitable for EIMS implementation. Be sure to write the case study analysis to include a “test drive” description with sufficient detail for potential software package source selection for EIMS solution.
Case Study #3 Business Intelligence and Analytics
Please research and evaluate three software application packages for business intelligence, business analytics, and predictive analytics that can be integrated with EIMS solutions. Each must be capable of being deployed via Cloud Computing and facilitate the intended uses in terms of their functionality and scope suitable for Business Intelligence Competency Center (BICC) implementation. Write the case study analysis to include a “test drive” description with sufficient detail for potential software package source selection for EIMS solution.
Case Study #4 Collaborative Marketing Campaign Management
Please research and evaluate three EIMS software application packages for Collaborative Marketing for each of the three key marketing management functions: Marketing Planning, Campaign Management, and Customer Analytics. Each must be capable of being deployed via Cloud Computing and facilitate the intended uses in terms of their functionality and scope suitable for digital business implementation.
Write the case study analysis to include a “test drive” description with sufficient detail for potential software package source selection. Also incorporate the Customer Experience Management lifecycle, as well as implementation of an Ecosystem Marketing Hub that facilitates the management of an interactive marketing value chain via sharing data between trading partners in the business ecosystem
Course Materials
Baltzan, P. (2015). Business Driven Technology, 6th Edition. New York, NY: McGraw-Hill/Irwin. ISBN 978-0-07-337690-5.
Heisterberg, R. and Verma, A. (2014). Creating Business Agility: How convergence of Cloud, Social, Mobile, Video, and Big Data Enables Competitive Advantage. John Wiley & Sons. ISBN 978-1-118-72456-9.
Other Resources and/or Suggested Readings
Kroop, S., Mikroyannidis, A. and Wolpers, M., Editors (2015[R1] ). Responsive Open Learning Environments: Outcomes of Research from the ROLE Project, Springer.  http://link.springer.com/book/10.1007%2F978-3-319-02399-1
Friedman, T. L. (2007). The World Is Flat: A Brief History of the Twenty-First Century. New York, NY: Macmillan-Picador. ISBN-13: 978-0-312-42507-4.
Heisterberg, R. J. (2004). Collaborative Commerce (C-commerce). The Internet Encyclopedia. http://onlinelibrary.wiley.com/doi/10.1002/047148296X.tie019/full
Based on your reading of Chapter 9 of the text including the “Unit Three Opening Case” entitled Second Life: Succeeding in Virtual Times, using DSS concepts explain how Wikipedia can deploy Cloud-based DSS to gain business intelligence. Be sure to incorporate your personal experience and any learning regarding the Customer Experience Management lifecycle.
Based on your reading of Chapters 10, 11, & 12 of the text including the “Unit Three Opening Case” entitled Second Life: Succeeding in Virtual Times, using Cloud-based CRM, SCM, and ERP systems, explain how to implement a virtual enterprise CEM strategy. Be sure to incorporate your personal experience and any learning regarding the Customer Experience Management lifecycle.
Based on your reading of Chapters 13, 14, 15, & 16 of the text including the “Unit Four Closing Case Two” entitled Social Networking, discuss how social media sites can be used by a virtual enterprise to enable C-Commerce processes to “hear” the Voice of the Customer. Be sure to incorporate your personal experience and any learning regarding the Customer Experience Management lifecycle.
Based on your reading of Chapters 13, 14, 15, & 16 of the text including the “Unit Four Closing Case Two” entitled Social Networking, discuss how social media sites can deliver competitive value as measured in terms of a C-Commerce balanced scorecard including ROI. Be sure to incorporate your personal experience and any learning regarding the Customer Experience Management lifecycle.

Place this order or similar order and get an amazing discount. USE Discount code “GET20” for 20% discount

Posted in Uncategorized