Assignment 1: Journal Article Review (20%)
You are expected to write a journal article review of a topic of your interest in performance management. The review should
(1) provide a clear summary of ONE (1) credible journal article (published since 2017, H-INDEX>50 on SCImago).
(2) establish the theoretical, methodological, and managerial implications,
(whenever applicable, you do not have to cover all the three areas)
(3) suggest specific directions for future research near the end of the review (Optional).
1. Times New Roman, 1.5 spacing and 11-point font
2. The document should be between 1200 and 2000 words (excluding the title pag
3. e, tables, charts, and references).
4. The report should be written in accordance with parts.
5. Use APA/Harvard referencing style.
You are expected to communicate your ideas with effective writing. A quick guide to write clearly, concisely, and precisely.
You can hone your writing skills by referring to Purdue Online Writing Lab
You are highly recommended to check your writing using Grammarly.
Merge all the documents (as doc. or .pdf) and submit your assignment to Submission (Assignment 1 Submission) on TIMeS.
Name your document with your full name and student number e.g., “James Bond-123456”.
Submission should include (please order them as below):
1. Assignment cover page (optional)
2. The article review (title, abstract, keywords, body, references, and appendices if applicable)
3. Turnitin report (only insert the similarity report, and only check the body, i.e., excluding cover page, abstract, references etc)
4. Assignment 1 rubric
*** Please see my attached paper I wrote earlier in class, which can be used in this Final assignment***
Provide a brief summary of the company’s history and mission.
Summarize the core products/services they offer.
Complete an analysis of the marketing environment (analyze the company’s immediate environment and its macro environment).
Complete a SWOT analysis.
Recommend the product, a service line, or a bundle (i.e.: product and service) that you want to develop a marketing plan for.
This recommendation must be based on the conclusion you drew from your SWOT analysis.
Explain your rationale.
Develop a SWOT based argument for why the recommended product, service line, or bundle warrants marketing investment.
Evaluate the company’s STP (Segmentation, Targeting, Positioning) strategy:
Include a consumer behavior analysis of your potential consumers.
Analyze the market based off the segmentation variables (Geographic, demographic, psychographic, behavioral, etc.)..
Provide your rationale for each evaluation.
Develop a Target Strategy Create the product’s value proposition and positioning strategy.
Address the Marketing mix. In the marketing mix,
Describe the components of your product/service, brand name, and packaging referring to exhibit 11-1: Product Complexity.
Proposing a pricing strategy (refer to exhibit 15-1: Pricing Strategies).
Propose how marketing channels should be managed for effectiveness,
Formulate value communication strategy for your suggested product:
Develop the Integrated Marketing Communications (IMC) plan including at least 3 media channels.
Justify your media selection.
Explain what type of message appeal you will utilize.
Employ digital and mobile considerations referring to exhibit
Discuss your market mix (4P’s) strategy which includes what is listed below. Remember, specific plans and strategies should be discussed. This section is one of the most important sections of your plan where you get more practical and talks about the 4Ps of your brand. The first P is Product (product components, the brand and packaging for your suggested product). Next is Price (what type of price you will recommend for your suggested product). After that is Place (How you would manage the supply chain members). Finally, you have Promotion (your IMC plan for promoting your product, the message appeal, media channels and digital and mobile considerations in your IMC plan).
Identify any ethical and/or corporate social responsibility concerns.
Describe why there would be concerns and how they can be addressed.
Explain Global considerations.
Discuss the similarities and differences between a domestic and a global marketing strategy and how differences should be addressed.
Conclude with a final summary of the plan and reasons why the plan deserves to be funded.
*** Please see my attached paper I wrote earlier in class, which can be used in this Final assignment***
What is a loyalty program? What does loyalty mean to you as a future marketer or business owner? Does it have a monetary value? How much is it worth? Give an example of a loyalty program and explain how it provides a defining moment for its members. What effect does this have? How does CRM use loyalty programs? Relate loyalty programs to relationship marketing- how do they work together? Here is a recent article you may find interesting.
Respond to discussion questions with complete sentences. Explain your response to the question, incorporating theory, textbook, outside resources, and personal opinions 6 sentences.
1. For which of the following businesses is marketing research relevant?
a. A local dog groomer
b. The regulation office of a national bank
c. A national chain restaurant
d. An international automobile manufacturer
For the business(es) for which you indicated marketing research is relevant, give an example of the type of research each might find useful.
Case Study Chapter 1
Respond to the case study question(s) with complete sentences. Explain your response to the question, incorporating theory, textbook, outside resources, and personal opinions in 6 sentences.
Identify an organization and what occurred for the entity to be considered unethical when conducting marketing research. What is your opinion on the identifiers found in the text. Share the site or location of the article used in the assignment.
Each question is worth 10 points, plus 10 extra points for proper APA formatting and grammar.
1. What are the most important features of social media channels?
2. What is Social Media Marketing and list some of its components?
3. What is SMO? Provide an example of how it can be rolled out on social media.
*Choose ONE question below*
1. Should communication campaigns by environmental pressure groups try to persuade individuals to reduce the environmental impact of their personal consumption, or should such campaigns try to inspire citizens to demand that the government adopts policies to systematically create a sustainable way of life? Write a coherent argument to evaluate this issue.
2. Describe and critically evaluate ‘The Lincoln Project’ campaign that aimed to help Biden and hinder Trump during and since the 2020 U.S. Presidential election.
*Included in text citation but a full list of references is not required*
-I had attached a screenshot which is the topics covered.
-A powerpoint related to the question.
Can you please finish the essay in 4 hours please, thanks!!
determining the segment
of the population you will consider as your target market for the new product
you are introducing as part of your marketing strategy plan project. Using the
marketing tools you’ve read about segmentation, respond to the following
questions when designing your target market segment:
Please complete bullets 4
What are the specific demographics you might appeal to?
What are some lifestyle and behavioral traits of this segment?
Where would you likely introduce this product (regionally,
4.What needs/wants of this
segment is your product satisfying (features/benefits)?
5. Why is this segment optimal
for this product?
Cite and list any sources using APA format.
· Our product Top Tier Performance feed is a
researched-based feed that serves equine athletes in all disciplines. We work
every day to energize, nourish, and develop each Equine athlete through all
phases of their careers. From their young life as a foal with their Dam, all
the way through their first training day, until they become a champion in the
show pen, and even into their retirement. There is not an athlete we cannot
deliver the most innovative and effective formula for. Our demographic consists
of all breeds of horses and ponies, the activities they participate in and the
millions of equine enthusiasts. These enthusiasts represent every walk of life
and live in urban and rural areas. The horses and people involved represent an
influential industry for facilities such as farms, ranches, stables and the
· There are over nine million horses with two
million owners and 85% of them married women between the ages of 38 to 45.
Their average income is around $185,000 with 38% having a net worth above
$500,000. 85% are recreational riders, 30% competitive riders, 11 % breeders
and 28 % consisting of horse facility managers, groomers/exercisers,
professional trainers and racehorse owners. Also, the FEA has created the
largest online directory of entities offering equine-assisted therapy services
with over 1,000 in the U.S. alone (covering every state). If all participants
past and present along with their parents and volunteers are included, the
exposure to this market would be over 500,000 in this segment. 48,000 veterans
through different veteran program are connected to this industry as well. The
FEA, college programs such as the NCAA (through NCEA) and IHSA all contribute
to the exposure to over 450 colleges equestrian teams, with over 10,000 participants
and a student body of 3.8 million. If the alumni and the families are included,
indirect exposure to the equine feed industry would be over 41.9 million.
According to the Foundation for Equestrian Athletes (FEA) “together, the
breeding, raising, training, showing,
· racing, riding and care of over nine million
horses represents a vast industry that when pulled together in all its diverse
aspects makes a huge contribution to the country’s economy”.
· We would introduce our product regionally and
nationally through sponsorships. When top riders are sponsored, they make
social media posts as well as participate in advertisement promoting what feed
they use and how they train their horses. Then marketing tools has been used
for decades and has proven to be the best platform for reaching all
demographics and setting trends. Also, we will pay our dealers more to ensure
that our advertisements and posters are visible on the windows, and all
doorways as well as having our products up front and also place at the
beginning and end of the pet aisle.
Prompt: Craft an introduction to the organization and product or service that you will promote in your strategic marketing proposal. Organization is Johnson and Johnson Product to be marketed is Tremfya. I attached the worksheet that can be used to help in the introduction
Specifically, the following critical elements must be addressed:
A. Provide a detailed profile of your selected organization. What type of organization is it? What is its mission and vision, its service area and
locations, and its major products and services?
B. Describe your marketing initiative in terms of the specific product or service you have selected. Why is it important to the organization? What
are the current issues with the product or service? Why is a marketing initiative needed?
C. Explain the relevance of knowing your customers’ needs for marketing your healthcare product or service. Illustrate your response with specific
examples of your primary and secondary customers, as well as their needs, wants, and preferences.
D. Clarify the importance of the “four P’s” of marketing as they apply to your healthcare product or service. Illustrate your response with specific
examples of how each is or is not relevant.
E. Characterize the relevance of drivers of demand for marketing your healthcare product or service. Illustrate your response with specific
examples of factors that drive demand for your product or service.
Guidelines for Submission: Your draft must be submitted as a 2- to 3-page Microsoft Word document with double spacing, 12-point Times New Roman font, oneinch margins, and at least three sources cited in APA format
Marketing Plan: Part IV
In this unit, you will continue to build upon your marketing plan for an existing company and a product or service of your choice. For Part IV, make certain to include the sections listed below in your marketing plan.
What is the branding strategy for your organization? What is the purpose of your brand? How will you differentiate yourself from domestic and/or international competitors?
Technology and Social Media
Identify any tools that you will use in your promotions, marketing, or advertising. List any tools that you will use for customer relationship management, and identify specific social media tools that will be used.
Identify tactics and strategies that you will use to implement your marketing plan. Tactics are short-term, and strategies are long-term. Identify specific dates that you will achieve certain action items. Include a chart or graph that disseminates this information in a linear fashion.
Evaluation and Control
How will you evaluate the effectiveness of your marketing plan? How will you follow-up with customers? Will you use surveys to track satisfaction, and will you take future actions that are based on customer recommendations?
Include any final thoughts or recommendations that might be pertinent to your marketing plan.
This section of your marketing plan will capture your key proposal, recommendations, and projected outcomes of the plan. Summarize the key components of your marketing plan in this section.
Your essay must be three pages in length, not counting the title and reference pages. All sources used must be referenced; paraphrased and quoted material must have accompanying citations. You must use at least three references. Adhere to APA Style when constructing this assignment, including in-text citations and references for all sources that are used. Please note that no abstract is needed.
Please blog post/ report on the topic “How Inflation is Impacting the Austin Commercial Real Estate Market”. Find data, quotes and sources to back up your statements andlink to those sources within the article. You can reference national or global statistics, but make sure your overall thesis ties back to Austin,Texas specifically.