Choose a service type business (roofing, banking or construction) (an existing b

Choose a service type business (roofing, banking or construction) (an existing b

Choose a service type business (roofing, banking or construction) (an existing business and/or new business). Create an original 3 – 4 page report/essay (basically a marketing strategy) (MLA format), include: a brief introduction, discuss their/your current marketing strategies and then your new marketing strategy. The main part of your report, I want you to develop your own marketing strategy for this company (use your textbook to help, Chapters 1 – 4), how would you market/position/promote this business’s services differently/uniquely, what is that winning strategy that will help grow and sustain their business? Don’t just say: “I will post on a social media platform.” If you choose the social/digital media direction, describe how you would do it, what type of background (video/music) and what type of sentiment? Be creative and have fun with it! {e.g., page 44 in your textbook, 2.3, shows how Old Spice repositioned their products.}
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Marketing, 8th, Ed., by Grewal and Levy (McGraw-Hill Education) Any buying option is ok. Link to publisher’s website.
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Optional: Connect Access Card 9781264499458