Company/Industry Assessment Outline

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Company/Industry Assessment Outline
Your group has been assigned a company and country. See BlackBoard.
INSTRUCTIONS: For your assigned company, your focus should be: Country: the home market of the company (US) and the specific foreign country assigned to you. You can also research and report on the geographic region the foreign country resides in if data is relevant. Industry: the specific industry your company competes in, both in the US and the foreign country. Research Resources: There are numerous resources on line and in the WCSU online library databases. See the Research Resources document posted on BlackBoard for guidance and ideas.
TASK: Follow the outline below. Paper length: about 7-10 pages.
1.Brief overview of company, including: (about 15% of paper) 1.What business are they in? What is their global and domestic position in the marketplace? 2.What is their size (total sales, etc) and growth (or decline) rates both domestically and internationally? 3.How much of their business is from the home market (US) versus international markets. What is driving their growth or lack of growth in domestic versus international? 4.What is their current internationalization strategy? Modes of Entry? Have they been successful? Why?Why not?
2.In a compare and contrast approach (US home market versus assigned foreign market/region), discuss/analyze the following: (about 60% of paper) 1.What have been their growth objectives/goals and have they been successful? Why? Why not? 2.How does their performance differ in the domestic versus the foreign market/region? Why? 3.Who is their competition? What challenges do they face with competition? Why? 4.What current/historical challenges have they faced among the four areas of risk (Commercial, Country, Culture, Currency). Be specific to your company and country; generic concepts from text will not suffice unless you apply
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them specifically to your Company/Country circumstances and offer original thought and analysis.
3.In regards to business in the foreign country, what are the implications of what you have learned?: (about 25% of paper) 1.What preliminary business advantages/opportunities and challenges do you anticipate based on what you’ve learned above AND as relevant to the Four Areas of Risk. Be very specific and cover all areas. (looking for your insights and implications to above findings). 2.Unknowns: What specific questions should the company ask in its next assessment of the foreign market? What information might they need? Be sure to be specific to your Company and foreign country – do not be generic or theoretical.
For both 3.1 and 3.2, be specific to your company and country; generic concepts from text will not suffice unless you apply them specifically to your Company/Country circumstances and offer original thought and analysis

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