Company Interview Questions Does your company have a website? Does it have a mobile application?

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Company Interview Questions Does your company have a website? Does it have a mobile application?
What do you sell?
Who is your customer?
How does your business make money?
How can customers access your products and services?
What are your top 3 business goals for the next 6 months to 1 year?
Who are your competitors? What digital marketing best practices are they using?
Describe your typical customer.
How can customers access your products and services?
What are your digital marketing strengths?
What are your digital marketing weaknesses?
Reach – Organic and paid exposure across digital channels How do you maintain and update your website? What do you know about how your website performs?
What are you doing in Search Marketing to rank higher in Google results?
Do you have a presence on social media channels relevant to your organization? Which channels do you use? How do you maintain your presence there? What is your potential reach via likes, followers, subscribers, channel views, video/image views, etc.? What is your % effective reach per channel? (This can be done by adding engagement activities such as likes + comments + shares and dividing by potential audience size)
Do you have an email marketing program in place? What are your open rates, click rates, etc.?
Are you running pay per click advertising campaigns, display advertising campaigns or mobile ads? Have you measured impressions and click through rates per ad channel?
Architecture – Channel design, structure and functionality Assess website usability. How are graphic elements used? How effectively is information presented and consumed? Have you tested loads times, link integrity, navigation, etc.?
How well are your social media channels set up? Are profiles, descriptions, tags, links, etc. optimized?
Content – Process and assets Do you have a content strategy in place? Do you have content creation workflows in place? Is there a mechanism to measure what’s working and what isn’t?
How strong are your content assets? What formats are you using? Text? Video? Photos? Audio? Applications?
Conversion – Activation of visitors Are your digital channels designed with a conversion funnel in mind?
Do you have any forms on your website, Facebook, blog, etc? What is your rate of form fills per visitor? What is your form abandonment rate?
Do you have clear calls to action on your web pages, Facebook pages, blog, etc?
Integration – Connection of all online and offline touch point Are social media channels accessible from your website?
Are you cross linking from one social media channel to another? Are you linking back to your website from social media channels?
Do your offline activities connect back to digital channels i.e. print ads, trade shows, etc.
Measurement – Digital objectives, metrics and performance Do you have objectives in place for awareness, influence, engagement and action?
What metrics are you using to gauge performance?
Do you have reporting protocols in place? What is the frequency of measurement and reporting? Are there feedback loops in place? Are reports analyzed and acted upon?
SYSTEMS ACCESS SHEET
One week before class begins, make sure to obtain access to each one of the systems below for your client. You may need to request access from the client ahead of time or download the software to your computer. Below this document are resources to help you.
Name
Contact
Website
✩ Type your name here when you have obtained access:
Google Chrome ✩
Google Analytics ✩
Google Adwords ✩
Screaming Frog ✩
Company Facebook Page- Ads Manager ✩
Mailchimp ✩
RESOURCES FOR SYSTEMS ACCESS
Google Chrome Browser
https://www.google.com/chrome/
Ability to log into Company’s Google Analytics
https://support.google.com/analytics/answer/1009692?hl=en
https://www.lunametrics.com/blog/2017/06/27/google-analytics-user-permissions/

Receiving access to a Google Analytics account


Ability to log into Company’s Google AdWords
https://support.google.com/adwords/answer/1722062?hl=en
Download Screaming Frog for SEO class
https://www.screamingfrog.co.uk/seo-spider/
Why not use another tool?
https://www.trustradius.com/compare-products/screaming-frog-seo-spider-vs-semrush
Ability to log into Company’s Facebook Page (make sure you have admin access to “Create Ads”).
https://www.facebook.com/business/help/195296697183682?helpref=page_content
Ability to access client’s MailChimp account
If they don’t have an account, you can make one for them
https://kb.mailchimp.com/accounts/account-setup/create-an-account

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