CompanyAnalysis (20%of grade)–Individual assignment–(LVMH) Moet Hennessy Louis Vuitton
1. Consider you are hired as a consultant for a multinational company. Your task is to analyze the
chosen company, and determine the critical issues it faces in its strategic management.
Provide solutions/recommendations for the identified issues using the theories and concepts
learned in. The final outcome is a company report that should also address:
• Mergers and acquisitions
• Market selection & entry mode choice
• Firm strategy
• Corporate social responsibility
2. A typical project should include the following sections:
• Executive Summary (1/2 page) If you submit projects without this section your grade will be
significantly negatively affected. Do this section last.
• Introduction (1 pages) Brief company overview and context of analysis.
• External Analysis (3 pages)
o General assessment of the environment
o Stakeholder analysis
o Porter’s 5 forces
• Internal Analysis (3-4 pages)
o Financial analysis
o VRIO analysis
o Value chain analysis
• Strategy identification (1 page)
• Recommendations (3 pages)
o Recommend 3 potential strategies
o Commit to one of the recommended strategies
o Outline a strategic implementation plan
3. You will need to present a minimum of 7 sources of information in your citations. Some of the
following sources will help you gather information about your assigned company as you conduct your
analysis:
• Chosen company website
• http://www.economist.com/ (you can set up a free account to search articles)
• http://online.wsj.com
• http://www.businessweek.com
• PBA library databases
Do not include websites such as:
• www.google.com
• www.wikipedia.com (while you may use it in your initial information gathering, you must go
further and dig deeper into other sources)
• Please document your sources in a proper APA format.
4. The final report should have the following characteristics:
• 11-12 double-spaced pages, excluding the title page and any attachments,
• such as figures, tables, appendixes, and references
• Use Times New Roman 12 point font, and 1” margins all around.
• Subtitles and Table of contents are required
• Cover page must include:
o Your name
o Date you turn in the project
o Course name and number
• Please follow the APA style for the citation format
• You must submit a hardcopy of your project PLUS upload it to the Turnitin link in Canvas.
Your paper will not be graded if it is not uploaded to Turnitin.
• Late submissions will not be accepted
CompanyAnalysis (20%of grade)–Individual assignment–(LVMH) Moet Hennessy Louis V
