Customers and Customer Development.

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Customers and Customer Development. This is extremely important. You need to have a
clear idea of who your target customer is. The only way for you to be able to do this is to
“get out of the building” and speak with your potential customers. You will need to
answer questions such as: What does the customer need? A solution to the over expenditure of energy in streetlights.Why does the customer need
it? saving bills for efficiency.What is the customer using today? What is the customer willing to pay for your
solution? 1000AED per 100 meters Why? better in the long run and a good investment .How will you reach this customer? You should include both primary (or
first-hand) research and secondary research, emphasizing primary over secondary

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