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I want to request a case study similar to the attached document from a structure perspective only and not the content.
This case study aims to develop a twinning partnership program proposal between the Royal Commission for AlUla (RCU) in Saudi Arabia (find the link for the official website below) and the City of Matera in Italy.
I believe the first thing to do is to figure out which entity is responsible for developing and maintaining the Italian city of Matera, which will make it straightforward for RCU to know who to approach.
The goal here is for RCU to benefit from the entity that develops Matera city and learn from their experiences. It is a city with many similarities to AlUla and has overcome similar challenges. Both cities are historical and considered open museums to visitors from all around the world to experience.
In this twinning partnership program case study, I need your expertise to categorize what RCU should focus on developing based on the available information online and what it could learn from the city of Matera.
I need the categorization to be centered around the following concepts, and you can suggest more or rephrase them based on the available information if you think it’s necessary:
1- Simple introduction (Half a page)
2- Objective (One page)
– Immediate focus & Long-term impact simple graph
– Partnership development objective (One-to-two sentences)
– Technical improvement objective (One-to-two sentences)
– Spread objective (One-to-two sentences)
3- A six partnership improvement cycle similar to the attachment (one page)
– Each part of the six partnership improvement points must be explained on a high level in small sentences.
4- Simple planning template if appropriate (Half a page)
5- Simple action report template (Half a page)
**Kindly note that this practice should be on a very high level and shouldn’t be specific. Also, it should be led based on what you can find online. Therefore, as long as the twinning partnership approach aims to develop the customer experience and present history for tourism development in AlUla to become a center of tourism excellence in Saudi Arabia, we are good to go.
Please do not hesitate to contact me if you have any questions or suggestions.
RCU Website: https://www.rcu.gov.sa/en/
Supporting article: https://www.zawya.com/mena/en/life/story/AlUla_can_be_a_city_of_the_future_as_well_as_of_the_past-SNG_209135562/