Discussion 1 Do not do any research for this question; however, you must weave i

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Discussion 1
Do not do any research for this question; however, you must weave into your response two formal terms/concepts from either or both from chapters 1 and 4.
As you are fully aware, the tourism, hospitality and recreation industries are struggling currently.  There was a glimmer of post-pandemic hope, and then this Delta Variant came on the scene and is creating a bit of a potential backslide. The impact of the Covid – 19 pandemic has all but shuttered the Tourism/Hospitality/Foodservice and related industries.  I am hesitant to use terms such “resume or return to normalcy”, because I think that for the foreseeable future, our industry, while I am certain it will emerge and thrive, will look notably different than it did just a year + ago.
Q: What does your gut intuition tell you about when sustainable, and viable economic engagement in our industry might begin?  By “our industry” I am referring to the travel, leisure, hospitality and recreation industies.  What implications does your response have on how you consume leisure activiites, as well as those around you?
Do not conduct any research or online searches.. Use only specific and appropriate terms and concepts (two minimum) from your assigned readings to-date; chapter 1 and 4.  What covid-related marketing strategies have you noticed throughout the pandemic that migth intice you to engage in certain activities?
Discussion 2
After reading chapter 1 and chapter 4:
What are your thoughts about the concept of target marketing? Please define the term (in your own words) as apart of your initial response.
Additionally, address the following:
1. Suppose you were going to open a hospitality, recreation and/or food service operation.  Why would you not want to market to anyone and everyone, with the goal of capturing capturing as much business possible, no matter who they are or where they come from?  Wouldn’t this be the best practice and wouldn’t it generate more revenue?
Chapter 4 offers several broad categories and descriptions of “environments”, in which we must operate, and, the dynamics of which we must navigate: Demographic, Economic, Natural, Technological and Political.  Clearly, while current and relevant, this text was last updated prior to the onset of covid-19.
2. Select ONE of the aforementioned environments (Demographic, Economic, Natural, Technological, Political), the one perhaps that you think is the most significant, and/or the one which resonates with you the most..  How would you rewrite or revise the descriptions and concepts of your chosen environment TODAY, given the impact of Covid 19? I am not asking you to re-write the entire passage, simply highlight and summarize the revision(s) you would make that would allow said passage to reflect current industry conditions, through the lens of the pandemic.

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