Ethics: Ethical Implementation of Strategic Plan and Strategy: Perceptual mapping

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Ethics: Ethical Implementation of Strategic Plan (Company Selected – Honeywell )
Read Incorporating ethics into strategy: Developing sustainable business models.
Identify three ethical challenges that your assigned company will face during the implementation of strategies you are proposing. Discuss how these challenges should be resolved in an ethical and legal manner, while at the same time complying with the fiduciary obligation to stockholders.
 

Strategy: Perceptual mapping ( Company Selected Honeywell)

Following the instructions on pages 252-254 of the textbook, create a perceptual map based on the business you’ve been assigned for the course project.  Post the perceptual map to the discussion, along with a brief explanation of marketing recommendations for the company’s strategic plan.
Please use the attachment for this one        
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