Exam MAR201

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This exam is due at 6 PM into my hands.  It must be typed, 12 point type or larger, and double spaced. Please spell check AND proof. Reread so you find the grammar and syntax errors, as well as the use of the wrong word.  As you know, spell check does not catch these errors. You will lose points for these mistakes.
 
Answer each question completely and in sentences/paragraphs. Bullets okay only for the occasional list. Please submit the answers in numerical sequence, and each section of a question in sequence.
 
Your Name______________________________________________________________________
 
Your Group Project________________________________________________________________
 
Note:  You are to complete this exam on your own, not in teams or with anyone else’s input. Failure to follow this rule will result in all involved students receiving an F grade on the exam.
 

  1. (10 points)(a)Describe the various environmental forces that affect marketers and their programs. (b)What environmental forces may affect Chobani, why and how?

 

  1. (10 points) Describe the value proposition that a consumer would consider in evaluating your term project product/service and how branding affects value. Use the concepts our guest speaker discussed.

 

  1. (10 points) (a)Looking at the marketing mix, how do the elements relate to a product being introduced into an EU market rather than the US market? (b)What would you need to change in your group project and why?

 

  1. (5 points) (a)Where would you need to interact with other functional areas (e.g., finance, accounting, management, operations) in a company to get a new product from marketing into the marketplace? (b) How would you interact with each discipline (functional area) in marketing your group project?

 

  1. (10 points)(a) Describe the consumer purchase decision process. (b) Using your term project product, discuss how a consumer would go through the process to purchase.

 

  1. (10  points)(a)Describe the differences between secondary and primary research and explain how each is used for optimal marketing results. (b)Describe what you used/are using for your term project and what you got/want to get from it.

 

  1. ( 20 points)(a)Define market segmentation and note the bases on which marketers segment. (b)Discuss why segmentation is such a key marketing concept. (c) Discuss how your team chose the market segment(s) for your group project.

 

  1. (25  points)(a)Describe the Product Life Cycle, provide examples of products in each phase, and explain how marketers use this concept. (b)Be specific regarding the 4 p’s and other strategies and tactics. (c)Describe how Diffusion of Innovation fits with the PLC. Use your group project as an example.

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Posted in Uncategorized

Exam MAR201

Our academic experts are ready and waiting to assist with any writing project you may have. From simple essay plans, through to full dissertations, you can guarantee we have a service perfectly matched to your needs.

GET A 40% DISCOUNT ON YOU FIRST ORDER

ORDER NOW DISCOUNT CODE >>>> WELCOME40

 
This exam is due at 6 PM into my hands.  It must be typed, 12 point type or larger, and double spaced. Please spell check AND proof. Reread so you find the grammar and syntax errors, as well as the use of the wrong word.  As you know, spell check does not catch these errors. You will lose points for these mistakes.
 
Answer each question completely and in sentences/paragraphs. Bullets okay only for the occasional list. Please submit the answers in numerical sequence, and each section of a question in sequence.
 
Your Name______________________________________________________________________
 
Your Group Project________________________________________________________________
 
Note:  You are to complete this exam on your own, not in teams or with anyone else’s input. Failure to follow this rule will result in all involved students receiving an F grade on the exam.
 

  1. (10 points)(a)Describe the various environmental forces that affect marketers and their programs. (b)What environmental forces may affect Chobani, why and how?

 

  1. (10 points) Describe the value proposition that a consumer would consider in evaluating your term project product/service and how branding affects value. Use the concepts our guest speaker discussed.

 

  1. (10 points) (a)Looking at the marketing mix, how do the elements relate to a product being introduced into an EU market rather than the US market? (b)What would you need to change in your group project and why?

 

  1. (5 points) (a)Where would you need to interact with other functional areas (e.g., finance, accounting, management, operations) in a company to get a new product from marketing into the marketplace? (b) How would you interact with each discipline (functional area) in marketing your group project?

 

  1. (10 points)(a) Describe the consumer purchase decision process. (b) Using your term project product, discuss how a consumer would go through the process to purchase.

 

  1. (10  points)(a)Describe the differences between secondary and primary research and explain how each is used for optimal marketing results. (b)Describe what you used/are using for your term project and what you got/want to get from it.

 

  1. ( 20 points)(a)Define market segmentation and note the bases on which marketers segment. (b)Discuss why segmentation is such a key marketing concept. (c) Discuss how your team chose the market segment(s) for your group project.

 

  1. (25  points)(a)Describe the Product Life Cycle, provide examples of products in each phase, and explain how marketers use this concept. (b)Be specific regarding the 4 p’s and other strategies and tactics. (c)Describe how Diffusion of Innovation fits with the PLC. Use your group project as an example.

Our academic experts are ready and waiting to assist with any writing project you may have. From simple essay plans, through to full dissertations, you can guarantee we have a service perfectly matched to your needs.

GET A 40% DISCOUNT ON YOU FIRST ORDER

ORDER NOW DISCOUNT CODE >>>> WELCOME40

 

 

Posted in Uncategorized