Financial Reporting System

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COCA COLA STUDY
You are a Business Analyst with Finance Group at Berkshire Hathaway Inc. (“Berkshire”).
Berkshire Hathaway Inc. is a holding company owning subsidiaries that engage in a number of diverse business activities including property and casualty insurance and reinsurance, freight rail transportation, utilities and energy, finance, manufacturing, services and retailing. It is now the end of 2017 and your department must review the financial statements of Berkshire’s investments.
The Finance department has been broken down into teams, and each team is to present a financial statement analysis of a subsidiary of Berkshire. Each has been assigned with a company that Berkshire owns, or has a significant ownership interest.
Prepare a financial analysis, a written report for submission to the department, of your respective target company.
Is the target company performing well in 2016 and 2015 (or the last two years of annual report)? Using the Financial Analysis framework (from the course) and the financial ratios, analyze the financial performance of the company. Discuss any areas of concern, as well as improvement, that you identified in your analysis.
Present your conclusion on the overall financial performance of your target company.
The written report cannot be more than 8 pages (excluding Appendices), double spaced and 12 font. Pages in excess of this limit will not read or graded.
In the Appendix of the written report, please include a copy of the Balance Sheet, Income Statement and Cash Flow Statement.
Please provide a pdf copy of the financial statements and notes, separate from
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 10-K
(Mark One)
ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the fiscal year ended December 31, 2017
OR
TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the transition period from to
Commission File Number 001-02217
(Exact name of Registrant as specified in its charter)
Delaware
(State or other jurisdiction of incorporation or organization)
58-0628465
(I.R.S. Employer Identification No.)
One Coca-Cola Plaza, Atlanta, Georgia
(Address of principal executive offices)
30313
(Zip Code)
Registrant’s telephone number, including area code: (404) 676-2121
Securities registered pursuant to Section 12(b) of the Act:
Title of each class Name of each exchange on which registered
Common Stock, $0.25 Par Value New York Stock Exchange
Floating Rate Notes Due 2019 New York Stock Exchange
Floating Rate Notes Due 2019 New York Stock Exchange
0.000% Notes Due 2021 New York Stock Exchange
1.125% Notes Due 2022 New York Stock Exchange
0.75% Notes Due 2023 New York Stock Exchange
0.500% Notes Due 2024 New York Stock Exchange
1.875% Notes Due 2026 New York Stock Exchange
1.125% Notes Due 2027 New York Stock Exchange
1.625% Notes Due 2035 New York Stock Exchange
1.100% Notes Due 2036 New York Stock Exchange
Securities registered pursuant to Section 12(g) of the Act: None
___________________________________________________
Indicate by check mark if the Registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. Yes No
Indicate by check mark if the Registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Exchange Act. Yes No
Indicate by check mark whether the Registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding
12 months and (2) has been subject to such filing requirements for the past 90 days. Yes No
Indicate by check mark whether the Registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted
and posted pursuant to Rule 405 of Regulation S-T (§ 232.405 of this chapter) during the preceding 12 months (or for such shorter period that the Registrant was required to
submit and post such files). Yes No
Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K (§ 229.405 of this chapter) is not contained herein, and will not be contained,
to the best of Registrant’s knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-K or any amendment to this
Form 10 K.
Indicate by check mark whether the Registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting company or an emerging growth
company. See the definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company” and “emerging growth company” in Rule 12b-2 of the Exchange Act.
Large accelerated filer Accelerated filer Non-accelerated filer
(Do not check if a smaller reporting
company)
Smaller reporting company Emerging growth company
If an emerging growth company, indicate by check mark if the Registrant has elected not to use the extended transition period for complying with
any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act.
Indicate by check mark if the Registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes No
The aggregate market value of the common equity held by non-affiliates of the Registrant (assuming for these purposes, but without conceding, that all executive officers and
Directors are “affiliates” of the Registrant) as of June 30, 2017, the last business day of the Registrant’s most recently completed second fiscal quarter, was $189,848,200,565
(based on the closing sale price of the Registrant’s Common Stock on that date as reported on the New York Stock Exchange).
The number of shares outstanding of the Registrant’s Common Stock as of February 16, 2018, was 4,265,906,533.
DOCUMENTS INCORPORATED BY REFERENCE
Portions of the Company’s Proxy Statement for the Annual Meeting of Shareowners to be held on April 25, 2018, are incorporated by reference in Part III.
THE COCA-COLA COMPANY AND SUBSIDIARIES
Table of Contents
Page
Forward-Looking Statements
Part I
Item 1. Business
Item 1A. Risk Factors
Item 1B. Unresolved Staff Comments
Item 2. Properties
Item 3. Legal Proceedings
Item 4. Mine Safety Disclosures
Item X. Executive Officers of the Company
Part II
Item 5. Market for Registrant’s Common Equity, Related Stockholder Matters and
Issuer Purchases of Equity Securities
Item 6. Selected Financial Data
Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations
Item 7A. Quantitative and Qualitative Disclosures About Market Risk
Item 8. Financial Statements and Supplementary Data
Item 9. Changes in and Disagreements with Accountants on Accounting and Financial Disclosure
Item 9A. Controls and Procedures
Item 9B. Other Information
Part III
Item 10. Directors, Executive Officers and Corporate Governance
Item 11. Executive Compensation
Item 12. Security Ownership of Certain Beneficial Owners and Management and
Related Stockholder Matters
Item 13. Certain Relationships and Related Transactions, and Director Independence
Item 14. Principal Accountant Fees and Services
Part IV
Item 15. Exhibits and Financial Statement Schedules
Item 16. Form 10-K Summary
Signatures
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1
FORWARD-LOOKING STATEMENTS
This report contains information that may constitute “forward-looking statements.” Generally, the words “believe,” “expect,”
“intend,” “estimate,” “anticipate,” “project,” “will” and similar expressions identify forward-looking statements, which
generally are not historical in nature. However, the absence of these words or similar expressions does not mean that a
statement is not forward-looking. All statements that address operating performance, events or developments that we expect or
anticipate will occur in the future — including statements relating to volume growth, share of sales and earnings per share
growth, and statements expressing general views about future operating results — are forward-looking statements.
Management believes that these forward-looking statements are reasonable as and when made. However, caution should be
taken not to place undue reliance on any such forward-looking statements because such statements speak only as of the date
when made. Our Company undertakes no obligation to publicly update or revise any forward-looking statements, whether as a
result of new information, future events or otherwise, except as required by law. In addition, forward-looking statements are
subject to certain risks and uncertainties that could cause our Company’s actual results to differ materially from historical
experience and our present expectations or projections. These risks and uncertainties include, but are not limited to, those
described in Part I, “Item 1A. Risk Factors” and elsewhere in this report and those described from time to time in our future
reports filed with the Securities and Exchange Commission.
2
PART I
ITEM 1. BUSINESS
In this report, the terms “The Coca-Cola Company,” “Company,” “we,” “us” and “our” mean The Coca-Cola Company and all
entities included in our consolidated financial statements.
General
The Coca-Cola Company is the world’s largest beverage company. We own or license and market more than 500 nonalcoholic
beverage brands, which we group into the following category clusters: sparkling soft drinks; water, enhanced water and sports
drinks; juice, dairy and plant-based beverages; tea and coffee; and energy drinks. We own and market four of the world’s top
five nonalcoholic sparkling soft drink brands: Coca-Cola, Diet Coke, Fanta and Sprite. Finished beverage products bearing our
trademarks, sold in the United States since 1886, are now sold in more than 200 countries.
We make our branded beverage products available to consumers throughout the world through our network of Company-owned
or -controlled bottling and distribution operations as well as independent bottling partners, distributors, wholesalers and
retailers — the world’s largest beverage distribution system. Beverages bearing trademarks owned by or licensed to us account
for more than 1.9 billion of the approximately 60 billion servings of all beverages consumed worldwide every day.
We believe our success depends on our ability to connect with consumers by providing them with a wide variety of beverage
options to meet their desires, needs and lifestyles. Our success further depends on the ability of our people to execute
effectively, every day.
Our objective is to use our Company’s assets — our brands, financial strength, unrivaled distribution system, global reach, and
the talent and strong commitment of our management and associates — to become more competitive and to accelerate growth
in a manner that creates value for our shareowners.
We were incorporated in September 1919 under the laws of the State of Delaware and succeeded to the business of a Georgia
corporation with the same name that had been organized in 1892.
Operating Segments
The Company’s operating structure is the basis for our internal financial reporting. As of December 31, 2017, our operating
structure included the following operating segments, the first five of which are sometimes referred to as “operating groups” or
“groups”:
• Europe, Middle East and Africa
• Latin America
• North America
• Asia Pacific
• Bottling Investments
• Corporate
Except to the extent that differences among operating segments are material to an understanding of our business taken as a
whole, the description of our business in this report is presented on a consolidated basis.
For financial information about our operating segments and geographic areas, refer to Note 19 of Notes to Consolidated
Financial Statements set forth in Part II, “Item 8. Financial Statements and Supplementary Data” of this report, incorporated
herein by reference. For certain risks attendant to our non-U.S. operations, refer to “Item 1A. Risk Factors” below.
Products and Brands
As used in this report:
• “concentrates” means flavoring ingredients and, depending on the product, sweeteners used to prepare syrups or finished
beverages and includes powders or minerals for purified water products such as Dasani;
• “syrups” means beverage ingredients produced by combining concentrates and, depending on the product, sweeteners
and added water;
• “fountain syrups” means syrups that are sold to fountain retailers, such as restaurants and convenience stores, which use
dispensing equipment to mix the syrups with sparkling or still water at the time of purchase to produce finished
beverages that are served in cups or glasses for immediate consumption;
3
• “Company Trademark Beverages” means beverages bearing our trademarks and certain other beverage products bearing
trademarks licensed to us by third parties for which we provide marketing support and from the sale of which we derive
economic benefit; and
• “Trademark Coca-Cola Beverages” or “Trademark Coca-Cola” means beverages bearing the trademark Coca-Cola or
any trademark that includes Coca-Cola or Coke (that is, Coca-Cola, Coca-Cola Life, Diet Coke/Coca-Cola Light and
Coca-Cola Zero Sugar and all their variations and any line extensions, including caffeine free Diet Coke, Cherry Coke,
etc.). Likewise, when we use the capitalized word “Trademark” together with the name of one of our other beverage
products (such as “Trademark Fanta,” “Trademark Sprite” or “Trademark Simply”), we mean beverages bearing the
indicated trademark (that is, Fanta, Sprite or Simply, respectively) and all its variations and line extensions (such that
“Trademark Fanta” includes Fanta Orange, Fanta Zero Orange, Fanta Apple, etc.; “Trademark Sprite” includes Sprite,
Diet Sprite, Sprite Zero, Sprite Light, etc.; and “Trademark Simply” includes Simply Orange, Simply Apple, Simply
Grapefruit, etc.).
Our Company markets, manufactures and sells:
• beverage concentrates, sometimes referred to as “beverage bases,” and syrups, including fountain syrups (we refer to this
part of our business as our “concentrate business” or “concentrate operations”); and
• finished sparkling soft drinks and other nonalcoholic beverages (we refer to this part of our business as our “finished
product business” or “finished product operations”).
Generally, finished product operations generate higher net operating revenues but lower gross profit margins than concentrate
operations.
In our concentrate operations, we typically generate net operating revenues by selling concentrates and syrups to authorized
bottling operations (to which we typically refer as our “bottlers” or our “bottling partners”). Our bottling partners either
combine the concentrates with sweeteners (depending on the product), still water and/or sparkling water, or combine the syrups
with sparkling water to produce finished beverages. The finished beverages are packaged in authorized containers — such as
cans and refillable and nonrefillable glass and plastic bottles — bearing our trademarks or trademarks licensed to us and are
then sold to retailers directly or, in some cases, through wholesalers or other bottlers. Outside the United States, we also sell
concentrates for fountain beverages to our bottling partners who are typically authorized to manufacture fountain syrups, which
they sell to fountain retailers such as restaurants and convenience stores which use the fountain syrups to produce beverages for
immediate consumption, or to authorized fountain wholesalers who in turn sell and distribute the fountain syrups to fountain
retailers.
In our finished product operations, we typically generate net operating revenues by selling sparkling soft drinks and a variety of
other nonalcoholic beverages, including water, enhanced water and sports drinks; juice, dairy and plant-based beverages; tea
and coffee; and energy drinks, to retailers or to distributors, wholesalers and bottling partners who distribute them to retailers.
These finished product operations consist primarily of our Company-owned or -controlled bottling, sales and distribution
operations which are included in our Bottling Investments operating segment. In addition, in the United States, we manufacture
fountain syrups and sell them to fountain retailers, such as restaurants and convenience stores who use the fountain syrups to
produce beverages for immediate consumption, or to authorized fountain wholesalers or bottling partners who resell the
fountain syrups to fountain retailers. We authorize these wholesalers to resell our fountain syrups through nonexclusive
appointments that neither restrict us in setting the prices at which we sell fountain syrups to the wholesalers nor restrict the
territories in which the wholesalers may resell in the United States. Our finished product business also includes juice and other
still beverage production operations in North America. Our fountain syrup sales in the United States and the juice and other still
beverage production operations in North America are included in our North America operating segment.
For information regarding net operating revenues and unit case volume related to our concentrate operations and finished
product operations, refer to the heading “Our Business — General” set forth in Part II, “Item 7. Management’s Discussion and
Analysis of Financial Condition and Results of Operations” of this report, which is incorporated herein by reference.
For information regarding how we measure the volume of Company beverage products sold by the Coca-Cola system, refer to
the heading “Operations Review — Beverage Volume” set forth in Part II, “Item 7. Management’s Discussion and Analysis of
Financial Condition and Results of Operations” of this report, which is incorporated herein by reference.
4
We own numerous valuable nonalcoholic beverage brands, including the following:
Coca-Cola Georgia2 Dasani Ice Dew10
Diet Coke/Coca-Cola Light Powerade Simply6
I LOHAS11
Coca-Cola Zero Sugar1 Del Valle3 Glacéau Vitaminwater Ayataka12
Fanta Schweppes4 Gold Peak7
Sprite Aquarius FUZE TEA8
Minute Maid Minute Maid Pulpy5 Glacéau Smartwater9
1 Including Coca-Cola No Sugar and Coca-Cola Zero.
2 Georgia is primarily a coffee brand sold mainly in Japan.
3 Del Valle is a juice and juice drink brand sold in Latin America. In Mexico and Brazil, we manufacture, market and sell Del Valle beverage
products through joint ventures with our bottling partners.
4 Schweppes is owned by the Company in certain countries other than the United States.
5 Minute Maid Pulpy is a juice drink brand sold primarily in Asia Pacific.
6 Simply is a juice and juice drink brand sold in North America.
7 Gold Peak is primarily a tea brand sold in North America.
8 FUZE TEA is a brand sold outside of North America.
9 Glacéau Smartwater is a vapor-distilled water with added electrolytes which is sold mainly in North America and Great Britain.
10 Ice Dew is a water brand sold in China.
11 I LOHAS is a water brand sold primarily in Japan.
12 Ayataka is a green tea brand sold primarily in Japan.
In addition to the beverage brands we own, we also provide marketing support and otherwise participate in the sales of other
nonalcoholic beverage brands through licenses, joint ventures and strategic partnerships, including, but not limited to, the
following:
• We and certain of our bottlers distribute certain brands of Monster Beverage Corporation (“Monster”), primarily
Monster Energy, in designated territories in the United States, Canada and other international territories pursuant to
distribution coordination agreements between the Company and Monster and related distribution agreements between
Monster and Company-owned or -controlled bottling operations and independent bottling and distribution partners.
• We have a strategic partnership with Aujan Industries Company J.S.C. (“Aujan”), one of the largest independent
beverage companies in the Middle East. We own 50 percent of the entity that holds the rights in certain territories to
brands produced and distributed by Aujan, including Rani, a juice brand, and Barbican, a flavored malt beverage
brand.
• fairlife, LLC (“fairlife”), our joint venture with Select Milk Producers, Inc., a dairy cooperative, is a health and
wellness dairy company whose products include fairlife ultra-filtered milk and Core Power, a high-protein milkshake.
We and certain of our bottling partners distribute fairlife products in the United States and Canada.
Consumer demand determines the optimal menu of Company product offerings. Consumer demand can vary from one market
to another and can change over time within a single market. Employing our business strategy, our Company seeks to further
build its existing brands and, at the same time, to broaden its portfolio of brands, products and services in order to create and
satisfy consumer demand in every market.
Distribution System
We make our branded beverage products available to consumers in more than 200 countries through our network of Companyowned
or -controlled bottling and distribution operations, independent bottling partners, distributors, wholesalers and
retailers — the world’s largest beverage distribution system. Consumers enjoy finished beverage products bearing trademarks
owned by or licensed to us at a rate of more than 1.9 billion servings each day. We continue to expand our marketing presence
in an effort to increase our unit case volume and net operating revenues in developed, developing and emerging markets. Our
strong and stable bottling and distribution system helps us to capture growth by manufacturing, distributing and selling
existing, enhanced and new innovative products to our consumers throughout the world.
5
The Coca-Cola system sold 29.2 billion, 29.3 billion and 29.2 billion unit cases of our products in 2017, 2016 and 2015,
respectively. Sparkling soft drinks represented 69 percent, 69 percent and 70 percent of our worldwide unit case volume for
2017, 2016 and 2015, respectively. Trademark Coca-Cola accounted for 45 percent, 45 percent and 46 percent of our
worldwide unit case volume for 2017, 2016 and 2015, respectively.
In 2017, unit case volume in the United States represented 19 percent of the Company’s worldwide unit case volume. Of the
U.S. unit case volume, 62 percent was attributable to sparkling soft drinks. Trademark Coca-Cola accounted for 43 percent of
U.S. unit case volume. Unit case volume outside the United States represented 81 percent of the Company’s worldwide unit
case volume for 2017. The countries outside the United States in which our unit case volumes were the largest were Mexico,
China, Brazil and Japan, which together accounted for 31 percent of our worldwide unit case volume. Of the non-U.S. unit case
volume, 71 percent was attributable to sparkling soft drinks. Trademark Coca-Cola accounted for 45 percent of non-U.S. unit
case volume.
Our five largest independent bottling partners based on unit case volume in 2017 were:
• Coca-Cola FEMSA, S.A.B. de C.V. (“Coca-Cola FEMSA”), which has bottling and distribution operations in Mexico
(a substantial part of central Mexico, including Mexico City, as well as southeast and northeast Mexico), Guatemala
(Guatemala City and surrounding areas), Nicaragua (nationwide), Costa Rica (nationwide), Panama (nationwide),
Colombia (most of the country), Venezuela (nationwide), Brazil (greater São Paulo, Campiñas, Santos, the state of
Mato Grosso do Sul, the state of Paraná, the state of Santa Catarina, part of the state of Rio Grande do Sul, part of the
state of Goiás, part of the state of Rio de Janeiro and part of the state of Minas Gerais), Argentina (federal capital of
Buenos Aires and surrounding areas) and the Philippines (nationwide);
• Coca-Cola European Partners plc (“CCEP”), which has bottling and distribution operations in Andorra, Belgium,
France, Germany, Great Britain, Iceland, Luxembourg, Monaco, the Netherlands, Norway, Portugal, Spain and
Sweden;
• Coca-Cola HBC AG (“Coca-Cola Hellenic”), which has bottling and distribution operations in Armenia, Austria,
Belarus, Bosnia and Herzegovina, Bulgaria, Croatia, Cyprus, the Czech Republic, Estonia, the Former Yugoslav
Republic of Macedonia, Greece, Hungary, Italy, Latvia, Lithuania, Moldova, Montenegro, Nigeria, Northern Ireland,
Poland, Republic of Ireland, Romania, the Russian Federation, Serbia, Slovakia, Slovenia, Switzerland and Ukraine;
• Arca Continental, S.A.B. de C.V., which has bottling and distribution operations in northern and western Mexico,
northern Argentina, Ecuador, Peru and the state of Texas and parts of the states of New Mexico, Oklahoma and
Arkansas in the United States; and
• Swire Beverages, which has bottling and distribution operations in Hong Kong, Taiwan, 11 provinces and the
Shanghai Municipality in the eastern and southern areas of mainland China, and territories in 13 states in the western
United States.
In 2017, these five bottling partners combined represented 41 percent of our total unit case volume.
Being a bottler does not create a legal partnership or joint venture between us and our bottlers. Our bottlers are independent
contractors and are not our agents.
Bottler’s Agreements
We have separate contracts, to which we generally refer as “bottler’s agreements,” with our bottling partners regarding the
manufacture and sale of Company products. Subject to specified terms and conditions and certain variations, the bottler’s
agreements generally authorize the bottlers to prepare specified Company Trademark Beverages, to package the same in
authorized containers, and to distribute and sell the same in (but, subject to applicable local law, generally only in) an identified
territory. The bottler is obligated to purchase its entire requirement of concentrates or syrups for the designated Company
Trademark Beverages from the Company or Company-authorized suppliers. We typically agree to refrain from selling or
distributing, or from authorizing third parties to sell or distribute, the designated Company Trademark Beverages throughout
the identified territory in the particular authorized containers; however, we typically reserve for ourselves or our designee the
right (1) to prepare and package such Company Trademark Beverages in such containers in the territory for sale outside the
territory, (2) to prepare, package, distribute and sell such Company Trademark Beverages in the territory in any other manner or
form (territorial restrictions on bottlers vary in some cases in accordance with local law), and (3) to handle certain key accounts
(accounts that cover multiple territories).
While under most of our bottler’s agreements we generally have complete flexibility to determine the price and other terms of
sale of the concentrates and syrups we sell to our bottlers, as a practical matter, our Company’s ability to exercise its contractual
flexibility to determine the price and other terms of sale of concentrates and syrups is subject, both outside and within the
United States, to competitive market conditions. In addition, in some instances we have agreed or may in the future agree with
6
a bottler with respect to concentrate pricing on a prospective basis for specified time periods. Also, in some markets, in an
effort to allow our Company and our bottling partners to grow together through shared value, aligned incentives and the
flexibility necessary to meet consumers’ always changing needs and tastes, we worked with our bottling partners to develop and
implement an incidence-based concentrate pricing model. Under this model, the concentrate price we charge is impacted by a
number of factors, including, but not limited to, bottler pricing, the channels in which the finished products are sold and
package mix.
As further discussed below, our bottler’s agreements for territories outside the United States differ in some respects from our
bottler’s agreements for territories within the United States.
Bottler’s Agreements Outside the United States
Bottler’s agreements between us and our authorized bottlers outside the United States generally are of stated duration, subject in
some cases to possible extensions or renewals. Generally, these bottler’s agreements are subject to termination by the Company
following the occurrence of certain designated events, including defined events of default and certain changes in ownership or
control of the bottlers. Most of the bottler’s agreements in force between us and bottlers outside the United States authorize the
bottlers to manufacture and distribute fountain syrups, usually on a nonexclusive basis.
In certain parts of the world outside the United States, we have not granted comprehensive beverage production rights to the
bottlers. In such instances, we or our authorized suppliers sell Company Trademark Beverages to the bottlers for sale and
distribution throughout the designated territory, often on a nonexclusive basis.
Bottler’s Agreements Within the United States
In the United States, most bottlers operate under a “comprehensive beverage agreement” (“CBA”) that is of stated duration,
subject in most cases to renewal rights of bottlers and in some cases to renewal rights of the Company. Certain bottlers continue
to operate under legacy bottler’s agreements with no stated expiration date for Trademark Coca-Cola Beverages and other colaflavored
beverages. The bottler’s agreements in the United States are subject to termination by the Company for
nonperformance or upon the occurrence of certain defined events of default that may vary from contract to contract.
In conjunction with implementing a new beverage partnership model in North America, the Company granted certain additional
exclusive territory rights for the distribution, promotion, marketing and sale of Company-owned and licensed beverage
products (as defined by the CBAs) to certain U.S. bottlers. These expanding bottlers entered into new CBAs, to which we
sometimes refer as “expanding bottler CBAs,” which apply to newly granted territories as well as any legacy territories, and
provide consistency across each such bottler’s respective territory and consistency with other U.S. bottlers that have executed
an expanding bottler CBA. Under the expanding bottler CBAs, the Company generally retained the rights to produce the
applicable beverage products for territories not covered by specific manufacturing agreements and such bottlers purchase from
the Company (or from Company-authorized manufacturing bottlers) substantially all of the finished beverage products needed
in order to service the customers in these territories. The expanding bottler CBA has a term of 10 years and is renewable, in
most cases by the bottler, and in some cases by the Company, indefinitely for successive additional terms of 10 years each, and
includes additional requirements that provide for, among other things, a binding national governance model, mandatory
incidence pricing and certain core performance requirements. The Company also entered into manufacturing agreements that
authorize certain expanding bottlers that have executed expanding bottler CBAs to manufacture certain beverage products for
their own account and for supply to other bottlers. In addition, certain U.S. bottlers that were not granted additional exclusive
territory rights converted or agreed to convert their legacy bottler’s agreements to a form of CBA to which we sometimes refer
as “non-expanding bottler CBA.” This form of CBA has a term of 10 years and is renewable by the bottler indefinitely for
successive additional terms of 10 years each and is substantially similar in most material respects to the expanding bottler
CBA, including with respect to requirements for a binding national governance model and mandatory incidence pricing, but
includes core performance requirements that vary in certain respects from those in the expanding bottler CBA.
Those bottlers that have not signed a CBA continue to operate under legacy bottler’s agreements that include pricing formulas
that generally provide for a baseline price for certain Trademark Coca-Cola Beverages and other cola-flavored Company
Trademark Beverages. This baseline price may be adjusted periodically by the Company, up to a maximum indexed ceiling
price, and is adjusted quarterly based upon changes in certain sugar or sweetener prices, as applicable. The U.S. unit case
volume manufactured, sold and distributed under these legacy bottler’s agreements is not material.
Under the terms of the bottler’s agreements, bottlers in the United States generally are not authorized to manufacture fountain
syrups. Rather, the Company manufactures and sells fountain syrups to authorized fountain wholesalers (including certain
authorized bottlers) and some fountain retailers. These wholesalers in turn sell the syrups or deliver them on our behalf to
restaurants and other retailers.
7
Promotions and Marketing Programs
In addition to conducting our own independent advertising and marketing activities, we may provide promotional and
marketing support and/or funds to our bottlers. In most cases, we do this on a discretionary basis under the terms of
commitment letters or agreements, even though we are not obligated to do so under the terms of the bottler’s or distribution
agreements between our Company and the bottlers. Also, on a discretionary basis in most cases, our Company may develop and
introduce new products, packages and equipment to assist the bottlers. Likewise, in many instances, we provide promotional
and marketing services and/or funds and/or dispensing equipment and repair services to fountain and bottle/can retailers,
typically pursuant to marketing agreements. The aggregate amount of funds provided by our Company to bottlers, resellers or
other customers of our Company’s products, principally for participation in promotional and marketing programs, was
$6.2 billion in 2017.
Investments in Bottling Operations
Most of our branded beverage products are manufactured, sold and distributed by independent bottling partners. However, from
time to time we acquire or take control of bottling operations, often in underperforming markets where we believe we can use
our resources and expertise to improve performance. Owning such a controlling interest enables us to compensate for limited
local resources; help focus the bottler’s sales and marketing programs; assist in the development of the bottler’s business and
information systems; and establish an appropriate capital structure for the bottler. In line with our long-term bottling strategy,
we may periodically consider options for divesting or reducing our ownership interest in a Company-owned or -controlled
bottler, typically by selling our interest in a particular bottling operation to an independent bottler to improve Coca-Cola system
efficiency. When we sell our interest in a bottling operation to one of our other bottling partners in which we have an equity
method investment, our Company continues to participate in the bottler’s results of operations through our share of the equity
method investee’s earnings or losses.
In addition, from time to time we make equity investments representing noncontrolling interests in selected bottling operations
with the intention of maximizing the strength and efficiency of the Coca-Cola system’s production, marketing, sales and
distribution capabilities around the world by providing expertise and resources to strengthen those businesses. These
investments are intended to result in increases in unit case volume, net revenues and profits at the bottler level, which in turn
generate increased sales for our Company’s concentrate business. When our equity investment provides us with the ability to
exercise significant influence over the investee bottler’s operating and financial policies, we account for the investment under
the equity method, and we sometimes refer to such a bottler as an “equity method investee bottler” or “equity method investee.”
Seasonality
Sales of our nonalcoholic ready-to-drink beverages are somewhat seasonal, with the second and third calendar quarters
accounting for the highest sales volumes. The volume of sales in the beverage business may be affected by weather conditions.
Competition
The nonalcoholic beverage segment of the commercial beverage industry is highly competitive, consisting of numerous
companies ranging from small or emerging to very large and well established. These include companies that, like our Company,
compete in multiple geographic areas, as well as businesses that are primarily regional or local in operation. Competitive
products include numerous nonalcoholic sparkling soft drinks; various water products, including flavored and enhanced waters;
juices and nectars; fruit drinks and dilutables (including syrups and powdered drinks); coffees and teas; energy, sports and other
performance-enhancing drinks; filtered milk and other dairy-based drinks; functional beverages, including vitamin-based
products and relaxation beverages; and various other nonalcoholic beverages. These competitive beverages are sold to
consumers in both ready-to-drink and other than ready-to-drink form. In many of the countries in which we do business,
including the United States, PepsiCo, Inc. (“PepsiCo”), is one of our primary competitors. Other significant competitors
include, but are not limited to, Nestlé S.A. (“Nestlé”), Dr Pepper Snapple Group, Inc. (“DPSG”), Groupe Danone, Mondel z
International, Inc. (“Mondel z”), The Kraft Heinz Company (“Kraft”), Suntory Beverage & Food Limited (“Suntory”) and
Unilever. We also compete against numerous regional and local companies and, in some markets, against retailers that have
developed their own store or private label beverage brands.
Competitive factors impacting our business include, but are not limited to, pricing, advertising, sales promotion programs, instore
displays and point-of-sale marketing, product and ingredient innovation, increased efficiency in production techniques,
the introduction of new packaging, new vending and dispensing equipment, and brand and trademark development and
protection.
Our competitive strengths include leading brands with high levels of consumer acceptance; a worldwide network of bottlers
and distributors of Company products; sophisticated marketing capabilities; and a talented group of dedicated associates. Our
competitive challenges include strong competition in all geographic regions and, in many countries, a concentrated retail sector
with powerful buyers able to freely choose among Company products, products of competitive beverage suppliers and
individual retailers’ own store or private label beverage brands.
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Raw Materials
Water is a main ingredient in substantially all of our products. While historically we have not experienced significant water
supply difficulties, water is a limited natural resource in many parts of the world, and our Company recognizes water
availability, quality and sustainability, for both our operations and also the communities where we operate, as one of the key
challenges facing our business.
In addition to water, the principal raw materials used in our business are nutritive and non-nutritive sweeteners. In the United
States, the principal nutritive sweetener is high fructose corn syrup (“HFCS”), which is nutritionally equivalent to sugar. HFCS
is available from numerous domestic sources and has historically been subject to fluctuations in its market price. The principal
nutritive sweetener used by our business outside the United States is sucrose, i.e., table sugar, which is also available from
numerous sources and has historically been subject to fluctuations in its market price. Our Company generally has not
experienced any difficulties in obtaining its requirements for nutritive sweeteners. In the United States, we purchase HFCS to
meet our and our bottlers’ requirements with the assistance of Coca-Cola Bottlers’ Sales & Services Company LLC (“CCBSS”).
CCBSS is a limited liability company that is owned by authorized Coca-Cola bottlers doing business in the United States.
Among other things, CCBSS provides procurement services to our Company for the purchase of various goods and services in
the United States, including HFCS.
The principal non-nutritive sweeteners we use in our business are aspartame, acesulfame potassium, sucralose, saccharin,
cyclamate and steviol glycosides. Generally, these raw materials are readily available from numerous sources. However, our
Company purchases aspartame, an important non-nutritive sweetener that is used alone or in combination with other important
non-nutritive sweeteners such as saccharin or acesulfame potassium in our low- and no-calorie sparkling beverage products,
primarily from Ajinomoto Co., Inc. and SinoSweet Co., Ltd., which we consider to be our primary sources for the supply of
this product. In addition, we purchase sucralose, which we consider a critical raw material, from a limited number of suppliers
in the United States and China. We work closely with our primary sucralose suppliers to maintain continuity of supply.
However, global demand for sucralose has increased in recent years as consumer products companies are reformulating food
and beverages to replace high-intensity sweeteners with non-nutritive sweeteners, primarily sucralose. In addition, the Chinese
sucralose industry has been impacted by the imposition of stringent environmental requirements that have reduced or closed
production. To mitigate the impact of the increase in demand and tightening of supply of sucralose, we are working with our
existing suppliers to secure additional volume and are expanding our sucralose supplier base as well as assessing additional
internal contingency plans to address any potential shortages. Our Company generally has not experienced major difficulties in
obtaining its requirements for non-nutritive sweeteners and we do not anticipate such difficulties in the future.
Juice and juice concentrate from various fruits, particularly orange juice and orange juice concentrate, are the principal raw
materials for our juice and juice drink products. We source our orange juice and orange juice concentrate primarily from
Florida and the Southern Hemisphere (particularly Brazil). We work closely with Cutrale Citrus Juices U.S.A., Inc., our
primary supplier of orange juice from Florida and Brazil, to ensure an adequate supply of orange juice and orange juice
concentrate that meets our Company’s standards. However, the citrus industry is impacted by greening disease and the
variability of weather conditions. In particular, freezing weather or hurricanes in central Florida may result in shortages and
higher prices for orange juice and orange juice concentrate throughout the industry. In addition, greening disease is reducing the
number of trees and increasing grower costs and prices.
Our Company-owned or consolidated bottling operations and our finished product business also purchase various other raw
materials including, but not limited to, polyethylene terephthalate (“PET”) resin, preforms and bottles; glass and aluminum
bottles; aluminum and steel cans; plastic closures; aseptic fiber packaging; labels; cartons; cases; postmix packaging; and
carbon dioxide. We generally purchase these raw materials from multiple suppliers and historically have not experienced
significant shortages.
Patents, Copyrights, Trade Secrets and Trademarks
Our Company owns numerous patents, copyrights and trade secrets, as well as substantial know-how and technology, which we
collectively refer to in this report as “technology.” This technology generally relates to our Company’s products and the
processes for their production; the packages used for our products; and the design and operation of various processes and
equipment used in our business. Some of the technology is licensed to suppliers and other parties. Our sparkling beverage and
other beverage formulae are among the important trade secrets of our Company.
We own numerous trademarks that are very important to our business. Depending upon the jurisdiction, trademarks are valid as
long as they are in use and/or their registrations are properly maintained. Pursuant to our bottler’s agreements, we authorize our
bottlers to use applicable Company trademarks in connection with their manufacture, sale and distribution of Company
products. In addition, we grant licenses to third parties from time to time to use certain of our trademarks in conjunction with
certain merchandise and food products.
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Governmental Regulation
Our Company is required to comply, and it is our policy to comply, with all applicable laws in the numerous countries
throughout the world in which we do business. In many jurisdictions, compliance with competition laws is of special
importance to us, and our operations may come under special scrutiny by competition law authorities due to our competitive
position in those jurisdictions.
In the United States, the safety, production, transportation, distribution, advertising, labeling and sale of our Company’s
products and their ingredients are subject to the Federal Food, Drug, and Cosmetic Act; the Federal Trade Commission Act; the
Lanham Act; state consumer protection laws; competition laws; federal, state and local workplace health and safety laws;
various federal, state and local environmental protection laws; and various other federal, state and local statutes and
regulations. Outside the United States, our business is subject to numerous similar statutes and regulations, as well as other
legal and regulatory requirements.
Under a California law known as Proposition 65, if the state has determined that a substance causes cancer or harms human
reproduction, a warning must be provided for any product sold in the state that exposes consumers to that substance. The state
maintains lists of these substances and periodically adds other substances to these lists. Proposition 65 exposes all food and
beverage producers to the possibility of having to provide warnings on their products in California because it does not provide
for any generally applicable quantitative threshold below which the presence of a listed substance is exempt from the warning
requirement. Consequently, the detection of even a trace amount of a listed substance can subject an affected product to the
requirement of a warning label. However, Proposition 65 does not require a warning if the manufacturer of a product can
demonstrate that the use of that product exposes consumers to a daily quantity of a listed substance that is:
• below a “safe harbor” threshold that may be established;
• naturally occurring;
• the result of necessary cooking; or
• subject to another applicable exemption.
One or more substances that are currently on the Proposition 65 lists, or that may be added in the future, can be detected in
certain Company products at low levels that are safe. With respect to substances that have not yet been listed under Proposition
65, the Company takes the position that listing is not scientifically justified. With respect to substances that are already listed,
the Company takes the position that the presence of each such substance in Company products is subject to an applicable
exemption from the warning requirement or that the product is otherwise in compliance with Proposition 65. The state of
California and other parties, however, have in the past taken a contrary position and may do so in the future.
Bottlers of our beverage products presently offer and use nonrefillable recyclable containers in the United States and various
other markets around the world. Some of these bottlers also offer and use refillable containers, which are also recyclable. Legal
requirements apply in various jurisdictions in the United States and overseas requiring that deposits or certain ecotaxes or fees
be charged in connection with the sale, marketing and use of certain beverage containers. The precise requirements imposed by
these measures vary. Other types of statutes and regulations relating to beverage container deposits, recycling, ecotaxes and/or
product stewardship also apply in various jurisdictions in the United States and overseas. We anticipate that additional such
legal requirements may be proposed or enacted in the future at local, state and federal levels, both in the United States and
elsewhere.
All of our Company’s facilities and other operations in the United States and elsewhere around the world are subject to various
environmental protection statutes and regulations, including those relating to the use of water resources and the discharge of
wastewater. Our policy is to comply with all such legal requirements. Compliance with these provisions has not had, and we do
not expect such compliance to have, any material adverse effect on our Company’s capital expenditures, net income or
competitive position.
Employees
As of December 31, 2017 and 2016, our Company had approximately 61,800 and 100,300 employees, respectively, of which
approximately 2,900 were employed by consolidated variable interest entities (“VIEs”) as of December 31, 2016. There were
no employees employed by consolidated VIEs as of December 31, 2017. The decrease in the total number of employees in
2017 was primarily due to the refranchising of certain bottling territories that were previously managed by
Coca-Cola Refreshments (“CCR”), the refranchising of our China bottling operations, and our productivity initiatives. This
decrease was partially offset by an increase in the number of employees due to the transition of Anheuser-Busch InBev’s
(“ABI”) controlling interest in Coca-Cola Beverages Africa Proprietary Limited (“CCBA”) to the Company in October 2017.
For additional information about the North America and China refranchising transactions, as well as the transition of ABI’s
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controlling interest in CCBA, refer to Note 2 of Notes to Consolidated Financial Statements set forth in Part II, “Item 8.
Financial Statements and Supplementary Data” of this report. As of December 31, 2017 and 2016, our Company had
approximately 12,400 and 51,000 employees, respectively, located in the United States, of which zero and approximately 400,
respectively, were employed by consolidated VIEs.
Our Company, through its divisions and subsidiaries, is a party to numerous collective bargaining agreements. As of
December 31, 2017, approximately 3,700 employees, excluding seasonal hires, in North America were covered by collective
bargaining agreements. These agreements typically have terms of three years to five years. We currently expect that we will be
able to renegotiate such agreements on satisfactory terms when they expire.
The Company believes that its relations with its employees are generally satisfactory.
Securities Exchange Act Reports
The Company maintains a website at the following address: www.coca-colacompany.com. The information on the Company’s
website is not incorporated by reference in this Annual Report on Form 10-K.
We make available on or through our website certain reports and amendments to those reports that we file with or furnish to the
Securities and Exchange Commission (“SEC”) in accordance with the Securities Exchange Act of 1934, as amended
(“Exchange Act”). These include our Annual Reports on Form 10-K, our Quarterly Reports on Form 10-Q and our Current
Reports on Form 8-K. We make this information available on our website free of charge as soon as reasonably practicable after
we electronically file the information with, or furnish it to, the SEC.
ITEM 1A. RISK FACTORS
In addition to the other information set forth in this report, you should carefully consider the following factors, which could
materially affect our business, financial condition or results of operations in future periods. The risks described below are not
the only risks facing our Company. Additional risks not currently known to us or that we currently deem to be immaterial also
may materially adversely affect our business, financial condition or results of operations in future periods.
Obesity and other health-related concerns may reduce demand for some of our products.
There is growing concern among consumers, public health professionals and government agencies about the health problems
associated with obesity. Increasing public concern about obesity; other health-related public concerns surrounding consumption
of sugar-sweetened beverages; possible new or increased taxes on sugar-sweetened beverages by government entities to reduce
consumption or to raise revenue; additional governmental regulations concerning the marketing, labeling, packaging or sale of
our sugar-sweetened beverages; and negative publicity resulting from actual or threatened legal actions against us or other
companies in our industry relating to the marketing, labeling or sale of sugar-sweetened beverages may reduce demand for, or
increase the cost of, our sugar-sweetened beverages, which could adversely affect our profitability.
Water scarcity and poor quality could negatively impact the Coca-Cola system’s costs and capacity.
Water is a main ingredient in substantially all of our products, is vital to the production of the agricultural ingredients on which
our business relies and is needed in our manufacturing process. It also is critical to the prosperity of the communities we serve.
Water is a limited resource in many parts of the world, facing unprecedented challenges from overexploitation, increasing
demand for food and other consumer and industrial products whose manufacturing processes require water, increasing
pollution, poor management and the effects of climate change. As the demand for water continues to increase around the world,
and as water becomes scarcer and the quality of available water deteriorates, the Coca-Cola system may incur higher costs or
face capacity constraints that could adversely affect our profitability or net operating revenues in the long run.
If we do not address evolving consumer preferences, our business could suffer.
Consumer preferences have evolved and continue to evolve as a result of, among other things, health, wellness and nutrition
considerations, especially the perceived undesirability of artificial ingredients and obesity concerns; shifting consumer
demographics, including aging populations; changes in consumer tastes and needs; changes in consumer lifestyles; location of
origin or source of products and ingredients; and competitive product and pricing pressures. If we fail to address these changes,
or do not successfully anticipate future changes in consumer preferences, our share of sales, revenue growth and overall
financial results could be negatively affected.
Increased competition could hurt our business.
We operate in the highly competitive nonalcoholic beverage segment of the commercial beverage industry. For additional
information regarding the competitive environment in which we operate, including the names of certain of our significant
competitors, refer to the heading “Competition” set forth in Part I, “Item 1. Business” of this report. Our ability to gain or
maintain share of sales in the global market or in various local markets may be limited as a result of actions by competitors. If
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we do not continuously strengthen our capabilities in marketing and innovation to maintain our brand loyalty and market share
while we selectively expand into other profitable categories in the nonalcoholic beverage segment of the commercial beverage
industry, our business could be negatively affected.
Product safety and quality concerns could negatively affect our business.
Our success depends in large part on our ability to maintain consumer confidence in the safety and quality of all of our
products. We have rigorous product safety and quality standards, which we expect our operations as well as our bottling
partners to meet. However, we cannot assure you that despite our strong commitment to product safety and quality we or all of
our bottling partners will always meet these standards, particularly as we expand our product offerings through innovation or
acquisitions into beverage categories, such as value-added dairy and plant-based beverages, that are beyond our traditional
range of beverage products. If we or our bottling partners fail to comply with applicable product safety and quality standards,
or if our beverage products taken to the market are or become contaminated or adulterated by any means, we may be required
to conduct costly product recalls and may become subject to product liability claims and negative publicity, which could cause
our business to suffer.
Public debate and concern about perceived negative health consequences of certain ingredients, such as non-nutritive
sweeteners and biotechnology-derived substances, and of other substances present in our beverage products or packaging
materials, may reduce demand for our beverage products.
Public debate and concern about perceived negative health consequences of certain ingredients in our beverage products, such
as non-nutritive sweeteners and biotechnology-derived substances; substances that are present in our beverage products
naturally or that occur as a result of the manufacturing process, such as 4-methylimidazole (“4-MEI,” a chemical compound
that is formed during the manufacturing of certain types of caramel coloring used in cola-type beverages); or substances used in
packaging materials, such as bisphenol A (“BPA,” an odorless, tasteless food-grade chemical commonly used in the food and
beverage industries as a component in the coating of the interior of cans), may affect consumers’ preferences and cause them to
shift away from some of our beverage products. In addition, increasing public concern about actual or perceived health
consequences of the presence of such ingredients or substances in our beverage products or in packaging materials, whether or
not justified, could result in additional governmental regulations concerning the marketing, labeling or sale of our beverages;
possible new or increased taxes on our beverages by government entities; and negative publicity, or actual or threatened legal
actions against us or other companies in our industry, all of which could damage the reputation of, and may reduce demand for,
our beverage products.
If we are not successful in our innovation activities, our financial results may be negatively affected.
Achieving our business growth objectives depends in part on our ability to evolve and improve our existing beverage products
through innovation and to successfully develop, introduce and market new beverage products. The success of our innovation
activities in turn depends on our ability to correctly anticipate customer and consumer acceptance and trends, obtain, maintain
and enforce necessary intellectual property protections and avoid infringing on the intellectual property rights of others. If we
are not successful in our innovation activities, we may not be able to achieve our growth objectives, which may have a negative
impact on our financial results.
Increased demand for food products and decreased agricultural productivity may negatively affect our business.
We and our bottling partners use a number of key ingredients that are derived from agricultural commodities such as sugarcane,
corn, sugar beets, citrus, coffee and tea in the manufacture and packaging of our beverage products. Increased demand for food
products and decreased agricultural productivity in certain regions of the world as a result of changing weather patterns may
limit the availability or increase the cost of such agricultural commodities and could impact the food security of communities
around the world. If we are unable to implement programs focused on economic opportunity and environmental sustainability
to address these agricultural challenges and fail to make a strategic impact on food security through joint efforts with bottlers,
farmers, communities, suppliers and key partners, as well as through our increased and continued investment in sustainable
agriculture, the affordability of our products and ultimately our business and results of operations could be negatively impacted.
If we are unable to protect our information systems against service interruption, misappropriation of data or breaches of
security, our operations could be disrupted, we may suffer financial losses and our reputation may be damaged.
We rely on networks and information systems and other technology (“information systems”), including the Internet and thirdparty
hosted services, to support a variety of business processes and activities, including procurement and supply chain,
manufacturing, distribution, invoicing and collection of payments, employee processes, consumer marketing, mergers and
acquisitions and research and development. We use information systems to process financial information and results of
operations for internal reporting purposes and to comply with regulatory financial reporting and legal and tax requirements. In
addition, we depend on information systems for digital marketing activities and electronic communications among our
locations around the world and between Company personnel and our bottlers and other customers, suppliers and consumers.
Because information systems are critical to many of the Company’s operating activities, our business may be impacted by
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system shutdowns, service disruptions or security breaches. These incidents may be caused by failures during routine
operations such as system upgrades or by user errors, as well as network or hardware failures, malicious or disruptive software,
unintentional or malicious actions of employees or contractors, cyberattacks by common hackers, criminal groups or nationstate
organizations or social-activist (hacktivist) organizations, geopolitical events, natural disasters, failures or impairments of
telecommunications networks, or other catastrophic events. In addition, such incidents could result in unauthorized or
accidental disclosure of material confidential information or regulated individual personal data. If our information systems
suffer severe damage, disruption or shutdown and our business continuity plans do not effectively resolve the issues in a timely
manner, we could experience delays in reporting our financial results, and we may lose revenue and profits as a result of our
inability to timely manufacture, distribute, invoice and collect payments for concentrate or finished products. Unauthorized or
accidental access to, or destruction, loss, alteration, disclosure, falsification or unavailability of, information could result in
violations of data privacy laws and regulations, damage to the reputation and credibility of the Company, loss of opportunities
to acquire or divest of businesses or brands and loss of ability to commercialize products developed through research and
development efforts and, therefore, could have a negative impact on net operating revenues. In addition, we may suffer
financial and reputational damage because of lost or misappropriated confidential information belonging to us, our current or
former employees, our bottling partners, other customers or suppliers, or consumers or other data subjects, and may become
exposed to legal action and increased regulatory oversight. The Company could also be required to spend significant financial
and other resources to remedy the damage caused by a security breach or to repair or replace networks and information
systems.
Like most major corporations, the Company’s information systems are a target of attacks. Although the incidents that we have
experienced to date have not had a material effect on our business, financial condition or results of operations, there can be no
assurance that such incidents will not have a material adverse effect on us in the future. In order to address risks to our
information systems, we continue to make investments in personnel, technologies, cyber insurance and training of Company
personnel. The Company maintains an information risk management program which is supervised by information technology
management and reviewed by a cross-functional committee. As part of this program, reports that include analysis of emerging
risks as well as the Company’s plans and strategies to address them are regularly prepared and presented to senior management
and the Audit Committee of the Board of Directors.
Changes in the retail landscape or the loss of key retail or foodservice customers could adversely affect our financial
performance.
Our industry is being affected by the trend toward consolidation in the retail channel, particularly in Europe and the United
States. Larger retailers may seek lower prices from us and our bottling partners, may demand increased marketing or
promotional expenditures, and may be more likely to use their distribution networks to introduce and develop private label
brands, any of which could negatively affect the Coca-Cola system’s profitability. In addition, in developed markets,
discounters and value stores, as well as the volume of transactions through e-commerce, are growing at a rapid pace. The
nonalcoholic beverage retail landscape is also very dynamic and constantly evolving in emerging and developing markets,
where modern trade is growing at a faster pace than traditional trade outlets. If we are unable to successfully adapt to the
rapidly changing environment and retail landscape, our share of sales, volume growth and overall financial results could be
negatively affected. In addition, our success depends in part on our ability to maintain good relationships with key retail and
foodservice customers. The loss of one or more of our key retail or foodservice customers could have an adverse effect on our
financial performance.
If we are unable to expand our operations in emerging and developing markets, our growth rate could be negatively
affected.
Our success depends in part on our ability to grow our business in emerging and developing markets, which in turn depends on
economic and political conditions in those markets and on our ability to work with local bottlers to make necessary
infrastructure enhancements to production facilities, distribution networks, sales equipment and technology. Additionally, we
rely on local availability of talented management and staff to establish and manage our operations in these markets. Scarcity or
heavy competition for talented employee resources could impede our abilities in such markets. Moreover, the supply of our
products in emerging and developing markets must match consumers’ demand for those products. Due to product price, limited
purchasing power and cultural differences, there can be no assurance that our products will be accepted in any particular
emerging or developing market.
Fluctuations in foreign currency exchange rates could have a material adverse effect on our financial results.
We earn revenues, pay expenses, own assets and incur liabilities in countries using currencies other than the U.S. dollar,
including the euro, the Japanese yen, the Brazilian real and the Mexican peso. In 2017, we used 73 functional currencies in
addition to the U.S. dollar and derived $20.7 billion of net operating revenues from operations outside the United States.
Because our consolidated financial statements are presented in U.S. dollars, we must translate revenues, income and expenses,
as well as assets and liabilities, into U.S. dollars at exchange rates in effect during or at the end of each reporting period.
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Therefore, increases or decreases in the value of the U.S. dollar against other currencies affect our net operating revenues,
operating income and the value of balance sheet items denominated in foreign currencies. For information regarding the
estimated impact of currency fluctuations on our consolidated and operating segment net operating revenues for 2017 and
2016, refer to the heading “Operations Review — Net Operating Revenues” set forth in Part II, “Item 7. Management’s
Discussion and Analysis of Financial Condition and Results of Operations” of this report. Because of the geographic diversity
of our operations, weaknesses in some currencies might be offset by strengths in others over time. We also use derivative
financial instruments to further reduce our net exposure to foreign currency exchange rate fluctuations. However, we cannot
assure you that fluctuations in foreign currency exchange rates, particularly the strengthening of the U.S. dollar against major
currencies or the currencies of large developing countries, would not materially affect our financial results.
If interest rates increase, our net income could be negatively affected.
We maintain levels of debt that we consider prudent based on our cash flows, interest coverage ratio and percentage of debt to
capital. We use debt financing to lower our cost of capital, which increases our return on shareowners’ equity. This exposes us
to adverse changes in interest rates. When and to the extent appropriate, we use derivative financial instruments to reduce our
exposure to interest rate risks. We cannot assure you, however, that our financial risk management program will be successful
in reducing the risks inherent in exposures to interest rate fluctuations. Our interest expense may also be affected by our credit
ratings. In assessing our credit strength, credit rating agencies consider our capital structure and financial policies as well as the
consolidated balance sheet and other financial information of the Company. In addition, some credit rating agencies also
consider financial information of certain of our major bottlers. It is our expectation that the credit rating agencies will continue
using this methodology. If our credit ratings were to be downgraded as a result of changes in our capital structure; our major
bottlers’ financial performance; changes in the credit rating agencies’ methodology in assessing our credit strength; the credit
agencies’ perception of the impact of credit market conditions on our or our major bottlers’ current or future financial
performance and financial condition; or for any other reason, our cost of borrowing could increase. Additionally, if the credit
ratings of certain bottlers in which we have equity method investments were to be downgraded, such bottlers’ interest expense
could increase, which would reduce our equity income.
We rely on our bottling partners for a significant portion of our business. If we are unable to maintain good relationships
with our bottling partners, our business could suffer.
We generate a significant portion of our net operating revenues by selling concentrates and syrups to independent bottling
partners. As independent companies, our bottling partners, some of which are publicly traded companies, make their own
business decisions that may not always align with our interests. In addition, many of our bottling partners have the right to
manufacture or distribute their own products or certain products of other beverage companies. If we are unable to provide an
appropriate mix of incentives to our bottling partners through a combination of pricing and marketing and advertising support,
or if our bottling partners are not satisfied with our brand innovation and development efforts, they may take actions that, while
maximizing their own short-term profits, may be detrimental to our Company or our brands, or they may devote more of their
energy and resources to business opportunities or products other than those of the Company. Such actions could, in the long
run, have an adverse effect on our profitability.
If our bottling partners’ financial condition deteriorates, our business and financial results could be affected.
We derive a significant portion of our net operating revenues from sales of concentrates and syrups to independent bottling
partners and, therefore, the success of our business depends on our bottling partners’ financial strength and profitability. While
under our agreements with our bottling partners we generally have the right to unilaterally change the prices we charge for our
concentrates and syrups, our ability to do so may be materially limited by our bottling partners’ financial condition and their
ability to pass price increases along to their customers. In addition, we have investments in certain of our bottling partners,
which we account for under the equity method, and our operating results include our proportionate share of such bottling
partners’ income or loss. Our bottling partners’ financial condition is affected in large part by conditions and events that are
beyond our and their control, including competitive and general market conditions in the territories in which they operate; the
availability of capital and other financing resources on reasonable terms; loss of major customers; additional regulations; or
disruptions of bottling operations that may be caused by strikes, work stoppages, labor unrest, natural disasters or other
catastrophic events. A deterioration of the financial condition or results of operations of one or more of our major bottling
partners could adversely affect our net operating revenues from sales of concentrates and syrups; and, if such deterioration
involves one or more of our major equity investee bottling partners, could also result in a decrease in our equity income and/or
impairments of our equity method investments.
Increases in income tax rates, changes in income tax laws or unfavorable resolution of tax matters could have a material
adverse impact on our financial results.
We are subject to income tax in the United States and numerous other jurisdictions in which we generate profits. Our overall
effective income tax rate is a function of applicable local tax rates and the geographic mix of our income from continuing
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operations before taxes, which is itself impacted by currency movements. Consequently, the isolated or combined effects of
unfavorable movements in tax rates, geographic mix, or foreign exchange rates could reduce our after-tax income.
Our annual tax rate is based on our income and the tax laws in the various jurisdictions in which we operate. Significant
judgment is required in determining our annual income tax expense and in evaluating our tax positions. Although we believe
our tax estimates are reasonable, the final determination of tax audits and any related disputes could be materially different
from our historical income tax provisions and accruals. The results of audits or related disputes could have a material effect on
our financial statements for the period or periods for which the applicable final determinations are made and for periods for
which the statute of limitations is open. For instance, the United States Internal Revenue Service (“IRS”) is seeking to increase
our U.S. taxable income for tax years 2007 through 2009 by an amount that creates a potential additional U.S. federal income
tax liability of approximately $3.3 billion for the period, plus interest. For additional information regarding this income tax
dispute, refer to Note 11 of Notes to Consolidated Financial Statements set forth in Part II, “Item 8. Financial Statements and
Supplementary Data” of this report. If this income tax dispute were to be ultimately determined adversely to us, the additional
tax, interest and any potential penalties could have a material adverse impact on the Company’s financial position, results of
operations and cash flows.
The Tax Cuts and Jobs Act (“Tax Reform Act”), which was signed into law on December 22, 2017, significantly affected U.S.
income tax law by changing how the United States imposes income tax on multinational corporations. We have recorded in our
consolidated financial statements provisional amounts based on our current estimates of the effects of the Tax Reform Act in
accordance with our current understanding of the Tax Reform Act and currently available guidance. For additional information
regarding the Tax Reform Act and the provisional tax amounts recorded in our consolidated financial statements, refer to the
heading “Critical Accounting Policies and Estimates — Income Taxes” set forth in Part II, “Item 7. Management’s Discussion
and Analysis of Financial Condition and Results of Operations” of this report. The final amounts may be significantly affected
by regulations and interpretive guidance expected to be issued by the tax authorities, clarifications of the accounting treatment
of various items, our additional analysis, and our refinement of our estimates of the effects of the Tax Reform Act and,
therefore, such final amounts may be materially different than our current provisional amounts, which could materially affect
our tax obligations and effective tax rate.
Increased or new indirect taxes in the United States and throughout the world could negatively affect our business.
Our business operations are subject to numerous duties or taxes that are not based on income, sometimes referred to as “indirect
taxes,” including import duties, excise taxes, sales or value-added taxes, taxes on sugar-sweetened beverages, property taxes
and payroll taxes, in many of the jurisdictions in which we operate, including indirect taxes imposed by state and local
governments. In addition, in the past, the U.S. Congress considered imposing a federal excise tax on beverages sweetened with
sugar, HFCS or other nutritive sweeteners and may consider similar proposals in the future. As federal, state and local
governments in the United States and throughout the world experience significant budget deficits, some lawmakers have
singled out beverages among a plethora of revenue-raising items and have imposed or increased, or proposed to impose or
increase, sales or similar taxes on beverages, particularly sugar-sweetened beverages. Increases in or the imposition of new
indirect taxes on our business operations or products would increase the cost of products or, to the extent levied directly on
consumers, make our products less affordable, which may negatively impact our net operating revenues and profitability.
If we do not realize the economic benefits we anticipate from our productivity initiatives or are unable to successfully
manage their possible negative consequences, our business operations could be adversely affected.
We believe that improved productivity is essential to achieving our long-term growth objectives and, therefore, a leading
priority of our Company is to design and implement the most effective and efficient business model possible. For information
regarding our productivity initiatives, refer to the heading “Operations Review — Other Operating Charges — Productivity and
Reinvestment Program” set forth in Part II, “Item 7. Management’s Discussion and Analysis of Financial Condition and Results
of Operations” of this report. We have incurred, and we expect will continue to incur, significant costs and expenses with the
programs and activities associated with our productivity initiatives. If we are unable to implement some or all of these actions
fully or in the envisioned timeframe, or we otherwise do not timely capture the efficiencies, cost savings and revenue growth
opportunities we anticipate from these actions, our results of operations for future periods could be negatively affected. In
addition, some of the actions we are taking in furtherance of our productivity initiatives may become a distraction for our
managers and employees and may disrupt our ongoing business operations; cause deterioration in employee morale which may
make it more difficult for us to retain or attract qualified managers and employees; disrupt or weaken the internal control
structures of the affected business operations; and give rise to negative publicity which could affect our corporate reputation. If
we are unable to successfully manage the possible negative consequences of our productivity initiatives, our business
operations could be adversely affected.
If we are unable to attract or retain a highly skilled and diverse workforce, our business could be negatively affected.
The success of our business depends on our ability to attract, train, develop and retain a highly skilled and diverse workforce.
We may not be able to successfully compete for and attract the high-quality and diverse employee talent we want and our future
15
business needs may require. Changes in immigration laws and policies could also make it more difficult for us to recruit or
relocate highly skilled technical, professional and management personnel to meet our business needs. In addition, the
unexpected loss of experienced and highly skilled associates due to insecurity resulting from our ongoing productivity
initiatives, refranchising transactions and organizational changes could deplete our institutional knowledge base and erode our
competitiveness. Any of the foregoing could have a negative impact on our business.
Increase in the cost, disruption of supply or shortage of energy or fuel could affect our profitability.
Our Company-owned or -controlled bottlers operate a large fleet of trucks and other motor vehicles to distribute and deliver
beverage products to customers. In addition, we use a significant amount of electricity, natural gas and other energy sources to
operate our concentrate, syrup and juice production plants and the bottling plants and distribution facilities operated by our
Company-owned or -controlled bottlers. An increase in the price, disruption of supply or shortage of fuel and other energy
sources in countries in which we have concentrate plants, or in any of the major markets in which our Company-owned or
-controlled bottlers operate, that may be caused by increasing demand or by events such as natural disasters, power outages, or
the like could increase our operating costs and negatively impact our profitability.
Our independent bottling partners also operate large fleets of trucks and other motor vehicles to distribute and deliver beverage
products to their own customers and use a significant amount of electricity, natural gas and other energy sources to operate their
own bottling plants and distribution facilities. An increase in the price, disruption of supply or shortage of fuel and other energy
sources in any of the major markets in which our independent bottling partners operate could increase the affected independent
bottling partners’ operating costs and thus indirectly negatively impact our results of operations.
Increase in the cost, disruption of supply or shortage of ingredients, other raw materials, packaging materials, aluminum
cans and other containers could harm our business.
We and our bottling partners use various ingredients in our business, including HFCS, sucrose, aspartame, acesulfame
potassium, sucralose, saccharin, cyclamate, steviol glycosides, ascorbic acid, citric acid, phosphoric acid, caffeine and caramel
color; other raw materials such as orange and other fruit juice and juice concentrates; packaging materials such as PET for
bottles; and aluminum cans and other containers. For additional information regarding ingredients, other raw materials,
packaging materials and containers we use in our business, refer to the heading “Raw Materials” set forth in Part I, “Item 1.
Business” of this report. The prices for these ingredients, other raw materials, packaging materials, aluminum cans and other
containers fluctuate depending on market conditions. Substantial increases in the prices of our or our bottling partners’
ingredients, other raw materials, packaging materials, aluminum cans and other containers to the extent they cannot be
recouped through increases in the prices of finished beverage products, could increase our and our bottling partners’ operating
costs and reduce our profitability. Increases in the prices of our finished products resulting from a higher cost of ingredients,
other raw materials, packaging materials, aluminum cans and other containers could affect affordability in some markets and
reduce Coca-Cola system sales. In addition, some of our ingredients, such as aspartame, acesulfame potassium, sucralose,
saccharin and ascorbic acid, as well as some packaging containers, such as aluminum cans, are available from a limited number
of suppliers, and certain other ingredients are available from only one source each. Furthermore, some of our suppliers are
located in countries experiencing political or other risks. We cannot assure you that we and our bottling partners will be able to
maintain favorable arrangements and relationships with these suppliers or that our contingency plans will be effective in
preventing disruptions that may arise from shortages of any ingredient that is available from a limited number of suppliers or
from only one source.
The citrus industry is impacted by the variability of weather conditions and by greening disease, which affect the supply of
orange juice and orange juice concentrate, which are important raw materials for our business. In particular, freezing weather or
hurricanes in central Florida may result in shortages and higher prices for orange juice and orange juice concentrate throughout
the industry. In addition, greening disease is reducing the number of citrus trees and increasing grower costs and prices.
Adverse weather conditions may affect the supply of other agricultural commodities from which key ingredients for our
products are derived. For example, drought conditions in certain parts of the United States may negatively affect the supply of
corn, which in turn may result in shortages of and higher prices for HFCS.
An increase in the cost, a sustained interruption in the supply, or a shortage of some of these ingredients, other raw materials,
packaging materials, aluminum cans and other containers that may be caused by a deterioration of our or our bottling partners’
relationships with suppliers; by supplier quality and reliability issues; or by events such as natural disasters, power outages,
labor strikes, political uncertainties or governmental instability, or the like could negatively impact our net operating revenues
and profits.
Changes in laws and regulations relating to beverage containers and packaging could increase our costs and reduce
demand for our products.
We and our bottlers currently offer nonrefillable recyclable containers in the United States and in various other markets around
the world. Legal requirements have been enacted in various jurisdictions in the United States and overseas requiring that
16
deposits or certain ecotaxes or fees be charged in connection with the sale, marketing and use of certain beverage containers.
Other proposals relating to beverage container deposits, recycling, ecotax and/or product stewardship have been introduced in
various jurisdictions in the United States and overseas, and we anticipate that similar legislation or regulations may be proposed
in the future at local, state and federal levels, both in the United States and elsewhere. Consumers’ increased concerns and
changing attitudes about solid waste streams and environmental responsibility and the related publicity could result in the
adoption of such legislation or regulations. If these types of requirements are adopted and implemented on a large scale in any
of the major markets in which we operate, they could affect our costs or require changes in our distribution model, which could
reduce our net operating revenues and profitability.
Significant additional labeling or warning requirements or limitations on the marketing or sale of our products may inhibit
sales of affected products.
Various jurisdictions may seek to adopt significant additional product labeling or warning requirements or limitations on the
marketing or sale of our products as a result of what they contain or allegations that they cause adverse health effects. If these
types of requirements become applicable to one or more of our major products under current or future environmental or health
laws or regulations, they may inhibit sales of such products.
For example, under one such law in California, known as Proposition 65, if the state has determined that a substance causes
cancer or harms human reproduction, a warning must be provided for any product sold in the state that exposes consumers to
that substance. For additional information regarding Proposition 65, refer to the heading “Governmental Regulation” set forth
in Part I, “Item 1. Business” of this report. If we were required to add Proposition 65 warnings on the labels of one or more of
our beverage products produced for sale in California, the resulting consumer reaction to the warnings and possible adverse
publicity could negatively affect our sales both in California and in other markets.
Unfavorable general economic conditions in the United States could negatively impact our financial performance.
In 2017, our net operating revenues in the United States were $14.7 billion, or 42 percent, of our total net operating revenues.
Unfavorable general economic conditions, such as a recession or economic slowdown, in the United States could negatively
affect the affordability of, and consumer demand for, our beverages in our flagship market. Under difficult economic
conditions, consumers may seek to reduce discretionary spending by forgoing purchases of our products or by shifting away
from our beverages to lower-priced products offered by other companies, including private label brands. Softer consumer
demand for our beverages in the United States could reduce our profitability and could negatively affect our overall financial
performance.
Unfavorable economic and political conditions in international markets could hurt our business.
We derive a significant portion of our net operating revenues from sales of our products in international markets. In 2017, our
operations outside the United States accounted for $20.7 billion, or 58 percent, of our total net operating revenues. Unfavorable
economic conditions and financial uncertainties in our major international markets, including uncertainties surrounding the
United Kingdom’s impending withdrawal from the European Union, commonly referred to as “Brexit,” and unstable political
conditions, including civil unrest and governmental changes, in certain of our other international markets could undermine
global consumer confidence and reduce consumers’ purchasing power, thereby reducing demand for our products. Product
boycotts resulting from political activism could reduce demand for our products, while restrictions on our ability to transfer
earnings or capital across borders, price controls, limitation on profits, import authorization requirements and other restrictions
on business activities which have been or may be imposed or expanded as a result of political and economic instability or
otherwise, could impact our profitability. In addition, U.S. trade sanctions against countries designated by the U.S. government
as state sponsors of terrorism and/or financial institutions accepting transactions for commerce within such countries could
increase significantly, which could make it impossible for us to continue to make sales to bottlers in such countries. The
imposition of retaliatory sanctions against U.S. multinational corporations by countries that are or may become subject to U.S.
trade sanctions, or the delisting of our branded products by retailers in various countries in reaction to U.S. trade sanctions or
other governmental action or policy, could also negatively affect our business.
Litigation or legal proceedings could expose us to significant liabilities and damage our reputation.
We are party to various litigation claims and legal proceedings in the ordinary course of business, including, but not limited to,
litigation claims and legal proceedings arising out of our advertising and marketing practices, product claims and labels,
intellectual property and commercial disputes, and environmental and employment matters. We evaluate these litigation claims
and legal proceedings to assess the likelihood of unfavorable outcomes and to estimate, if possible, the amount of potential
losses. Based on these assessments and estimates, we establish reserves and/or disclose the relevant litigation claims or legal
proceedings, as appropriate. These assessments and estimates are based on the information available to management at the time
and involve a significant amount of management judgment. We caution you that actual outcomes or losses may differ
materially from those envisioned by our current assessments and estimates. In addition, we have bottling and other business
operations in markets with high-risk legal compliance environments. Our policies and procedures require strict compliance by
17
our associates and agents with all United States and local laws and regulations and consent orders applicable to our business
operations, including those prohibiting improper payments to government officials. Nonetheless, we cannot assure you that our
policies, procedures and related training programs will always ensure full compliance by our associates and agents with all
applicable legal requirements. Improper conduct by our associates or agents could damage our reputation in the United States
and internationally or lead to litigation or legal proceedings that could result in civil or criminal penalties, including substantial
monetary fines as well as disgorgement of profits.
Failure to adequately protect, or disputes relating to, trademarks, formulae and other intellectual property rights could
harm our business.
Our trademarks, formulae and other intellectual property rights (refer to the heading “Patents, Copyrights, Trade Secrets and
Trademarks” in Part I, “Item 1. Business” of this report) are essential to the success of our business. We cannot be certain that
the legal steps we are taking around the world are sufficient to protect our intellectual property rights or that, notwithstanding
legal protection, others do not or will not infringe or misappropriate our intellectual property rights. If we fail to adequately
protect our intellectual property rights, or if changes in laws diminish or remove the current legal protections available to them,
the competitiveness of our products may be eroded and our business could suffer. In addition, we could come into conflict with
third parties over intellectual property rights, which could result in disruptive and expensive litigation. Any of the foregoing
could harm our business.
Adverse weather conditions could reduce the demand for our products.
The sales of our products are influenced to some extent by weather conditions in the markets in which we operate. Unusually
cold or rainy weather during the summer months may have a temporary effect on the demand for our products and contribute to
lower sales, which could have an adverse effect on our results of operations for such periods.
Climate change may have a long-term adverse impact on our business and results of operations.
There is increasing concern that a gradual increase in global average temperatures due to increased concentration of carbon
dioxide and other greenhouse gases in the atmosphere will cause significant changes in weather patterns around the globe and
an increase in the frequency and severity of natural disasters. Decreased agricultural productivity in certain regions of the world
as a result of changing weather patterns may limit the availability or increase the cost of key agricultural commodities, such as
sugarcane, corn, sugar beets, citrus, coffee and tea, which are important sources of ingredients for our products, and could
impact the food security of communities around the world. Climate change may also exacerbate water scarcity and cause a
further deterioration of water quality in affected regions, which could limit water availability for the Coca-Cola system’s
bottling operations. Increased frequency or duration of extreme weather conditions could also impair production capabilities,
disrupt our supply chain or impact demand for our products. As a result, the effects of climate change could have a long-term
adverse impact on our business and results of operations.
If negative publicity, whether or not warranted, concerning product safety or quality, human and workplace rights, obesity
or other issues damages our brand image and corporate reputation, our business may suffer.
Our success depends in large part on our ability to maintain the brand image of our existing products, build up brand image for
new products and brand extensions and maintain our corporate reputation. We cannot assure you, however, that our continuing
investment in advertising and marketing and our strong commitment to product safety and quality and human rights will have
the desired impact on our products’ brand image and on consumer preferences. Product safety or quality issues, actual or
perceived, or allegations of product contamination, even when false or unfounded, could tarnish the image of the affected
brands and may cause consumers to choose other products. In some emerging markets, the production and sale of counterfeit or
“spurious” products, which we and our bottling partners may not be able to fully combat, may damage the image and reputation
of our products. In addition, from time to time, we and our executives engage in public policy endeavors that are either directly
related to our products and packaging or to our business operations and the general economic climate affecting the Company.
These engagements in public policy debates can occasionally be the subject of backlash from advocacy groups that have a
differing point of view and could result in adverse media and consumer reaction, including product boycotts. Similarly, our
sponsorship relationships could subject us to negative publicity as a result of actual or alleged misconduct by individuals or
entities associated with organizations we sponsor or support financially or through in-kind contributions. Likewise, campaigns
by activists connecting us, or our bottling system or supply chain, with human and workplace rights issues could adversely
impact our corporate image and reputation. Furthermore, in June 2011, the United Nations Human Rights Council endorsed the
Guiding Principles on Business and Human Rights, which outlines how businesses should implement the corporate
responsibility to respect human rights principles included in the United Nations “Protect, Respect and Remedy” framework on
human rights. Through our Human Rights Policy, Code of Business Conduct and Supplier Guiding Principles, and our
participation in the United Nations Global Compact, as well as our active participation in the Global Business Initiative on
Human Rights, we made a number of commitments to respect all human rights. Allegations, even if untrue, that we are not
respecting one or more of the 30 human rights found in the United Nations Universal Declaration of Human Rights; actual or
perceived failure by our suppliers or other business partners to comply with applicable labor and workplace rights laws,
18
including child labor laws, or their actual or perceived abuse or misuse of migrant workers; and adverse publicity surrounding
obesity and health concerns related to our products, water usage, environmental impact, labor relations or the like could
negatively affect our Company’s overall reputation and brand image, which in turn could have a negative impact on our
products’ acceptance by consumers. In addition, if we fail to protect our associates’ and our supply chain employees’ human
rights, or inadvertently discriminate against any group of associates or hiring prospects, our ability to hire and retain the best
talent will be diminished, which could have an adverse impact on our overall business.
Changes in, or failure to comply with, the laws and regulations applicable to our products or our business operations could
increase our costs or reduce our net operating revenues.
Our Company’s business is subject to various laws and regulations in the numerous countries throughout the world in which we
do business, including laws and regulations relating to competition, product safety, advertising and labeling, container deposits,
recycling and product stewardship, the protection of the environment, and employment and labor practices. For additional
information regarding laws and regulations applicable to our business, refer to the heading “Governmental Regulation” set forth
in Part I, “Item 1. Business” of this report. Changes in applicable laws or regulations or evolving interpretations thereof,
including increased or additional regulations to limit carbon dioxide and other greenhouse gas emissions as a result of concern
over climate change, to discourage the use of plastic, including regulations relating to recovery and/or disposal of plastic
packaging materials due to environmental concerns, or to limit or impose additional costs on commercial water use due to local
water scarcity concerns, may result in increased compliance costs, capital expenditures and other financial obligations for us
and our bottling partners, which could affect our profitability, or may impede the production, distribution, marketing and sale of
our products, which could affect our net operating revenues. In addition, failure to comply with environmental, health or safety
requirements, privacy laws and regulations, U.S. trade sanctions, the U.S. Foreign Corrupt Practices Act and other applicable
laws or regulations could result in the assessment of damages, the imposition of penalties, suspension of production or
distribution, costly changes to equipment or processes due to required corrective action, or a cessation or interruption of
operations at our or our bottling partners’ facilities, as well as damage to our or our bottling partners’ image and reputation, all
of which could harm our or our bottling partners’ profitability.
Changes in accounting standards could affect our reported financial results.
New accounting standards or pronouncements that may become applicable to our Company from time to time, or changes in
the interpretation of existing standards and pronouncements, could have a significant effect on our reported financial results for
the affected periods.
If we are not able to achieve our overall long-term growth objectives, the value of an investment in our Company could be
negatively affected.
We have established and publicly announced certain long-term growth objectives. These objectives were based on, among other
things, our evaluation of our growth prospects, which are generally driven by the sales potential of our many beverage
products, some of which are more profitable than others, and on an assessment of the potential price and product mix. There
can be no assurance that we will realize the sales potential and the price and product mix necessary to achieve our long-term
growth objectives.
If global credit market conditions deteriorate, our financial performance could be adversely affected.
The cost and availability of credit vary by market and are subject to changes in the global or regional economic environment. If
conditions in major credit markets deteriorate, our and our bottling partners’ ability to obtain debt financing on favorable terms
may be negatively affected, which could affect our and our bottling partners’ profitability as well as our share of the income of
bottling partners in which we have equity method investments. A decrease in availability of consumer credit resulting from
unfavorable credit market conditions, as well as general unfavorable economic conditions, may also cause consumers to reduce
their discretionary spending, which could reduce the demand for our beverages and negatively affect our and our bottling
partners’ financial performance.
Default by or failure of one or more of our counterparty financial institutions could cause us to incur significant losses.
As part of our hedging activities, we enter into transactions involving derivative financial instruments, including forward
contracts, commodity futures contracts, option contracts, collars and swaps, with various financial institutions. In addition, we
have significant amounts of cash, cash equivalents and other investments on deposit or in accounts with banks or other
financial institutions in the United States and abroad. As a result, we are exposed to the risk of default by or failure of
counterparty financial institutions. The risk of counterparty default or failure may be heightened during economic downturns
and periods of uncertainty in the financial markets. If one of our counterparties were to become insolvent or file for bankruptcy,
our ability to recover losses incurred as a result of default or to retrieve our assets that are deposited or held in accounts with
such counterparty may be limited by the counterparty’s liquidity or the applicable laws governing the insolvency or bankruptcy
proceedings. In the event of default by or failure of one or more of our counterparties, we could incur significant losses, which
could negatively impact our results of operations and financial condition.
19
If we are unable to renew collective bargaining agreements on satisfactory terms, or we or our bottling partners experience
strikes, work stoppages or labor unrest, our business could suffer.
Many of our associates at our key manufacturing locations and bottling plants are covered by collective bargaining agreements.
While we generally have been able to renegotiate collective bargaining agreements on satisfactory terms when they expire and
regard our relations with associates and their representatives as generally satisfactory, negotiations may nevertheless be
challenging, as the Company must have competitive cost structures in each market while meeting the compensation and
benefits needs of our associates. If we are unable to renew collective bargaining agreements on satisfactory terms, our labor
costs could increase, which could affect our profit margins. In addition, many of our bottling partners’ employees are
represented by labor unions. Strikes, work stoppages or other forms of labor unrest at any of our major manufacturing facilities
or at our bottling operations’ or our major bottlers’ plants could impair our ability to supply concentrates and syrups to our
bottling partners or our bottlers’ ability to supply finished beverages to customers, which could reduce our net operating
revenues and could expose us to customer claims. Furthermore, from time to time we and our bottling partners restructure
manufacturing and other operations to improve productivity. Restructuring activities and the announcement of plans for future
restructuring activities may result in a general increase in insecurity among some Company associates and some employees in
other parts of the Coca-Cola system, which may have negative implications on employee morale, work performance, escalation
of grievances and successful negotiation of collective bargaining agreements. If these labor relations are not effectively
managed at the local level, they could escalate in the form of corporate campaigns supported by the labor organizations and
could negatively affect our Company’s overall reputation and brand image, which in turn could have a negative impact on our
products’ acceptance by consumers.
We may be required to recognize impairment charges that could materially affect our financial results.
We assess our trademarks, bottler franchise rights, goodwill and other intangible assets as well as our other long-lived assets as
and when required by accounting principles generally accepted in the United States to determine whether they are impaired
and, if they are, we record appropriate impairment charges. Our equity method investees also perform impairment tests, and we
record our proportionate share of impairment charges recorded by them adjusted, as appropriate, for the impact of items such as
basis differences, deferred taxes and deferred gains. It is possible that we may be required to record significant impairment
charges or our proportionate share of significant impairment charges recorded by equity method investees in the future and, if
we do so, our operating or equity income could be materially adversely affected.
We may incur multi-employer pension plan withdrawal liabilities in the future, which could negatively impact our financial
performance.
We currently participate, and have in the past participated, in certain multi-employer pension plans in the United States. Our
U.S. multi-employer pension plan expense totaled $35 million in 2017. The U.S. multi-employer pension plans in which we
currently participate have contractual arrangements that extend into 2021. If in the future we choose to withdraw, or are deemed
to have withdrawn, from any of the multi-employer pension plans in which we currently participate, or in which we have
participated in the past, we would need to record the appropriate withdrawal liabilities, which could negatively impact our
financial performance in the applicable periods.
If we do not successfully integrate and manage our Company-owned or -controlled bottling operations or other acquired
businesses or brands, our results could suffer.
From time to time we acquire or take control of bottling operations, often in underperforming markets where we believe we can
use our resources and expertise to improve performance. In addition, we routinely evaluate opportunities to acquire other
businesses or brands to expand our beverage portfolio and capabilities. We may incur unforeseen liabilities and obligations in
connection with acquiring, taking control of or managing acquired bottling operations, other businesses or brands and may
encounter unexpected difficulties and costs in restructuring and integrating them into our Company’s operating and internal
control structures. We may also experience delays in extending our Company’s internal control over financial reporting to
newly acquired or controlled bottling operations or other businesses, which may increase the risk of failure to prevent
misstatements in their financial records and in our consolidated financial statements. Our financial performance depends in
large part on how well we can manage and improve the performance of Company-owned or -controlled bottling operations and
other acquired businesses or brands. We cannot assure you, however, that we will be able to achieve our strategic and financial
objectives for such bottling operations or other acquisitions. If we are unable to achieve such objectives, our consolidated
results could be negatively affected.
If we do not successfully manage our refranchising activities, our business and results of operations could be adversely
affected.
As part of our strategic initiative to refocus on our core business of building brands and leading our system of bottling partners,
we have refranchised substantially all of our Company-owned or -controlled bottling operations in the United States and all
such bottling operations in China, and are continuing the process of refranchising Company-owned or -controlled bottling
20
operations in Canada and Africa. Our refranchising activities require significant attention and effort on the part of, and therefore
may be a distraction for, senior management. If we are unable to complete future refranchising transactions on our expected
timetable and on terms and conditions favorable to us; our refranchising partners are not efficient and aligned with our longterm
vision for the Coca-Cola system; or we are unable to maintain good relationships with the refranchised bottling
operations, our business and results of operations could be adversely affected.
If we fail to realize a significant portion of the anticipated benefits of our strategic relationship with Monster, our financial
performance could be adversely affected.
In June 2015, we and Monster entered into a long-term strategic relationship in the global energy drink category. For
information regarding our relationship with Monster and related transactions, refer to Note 2 of Notes to Consolidated
Financial Statements set forth in Part II, “Item 8. Financial Statements and Supplementary Data” of this report. If we are unable
to successfully manage our complex relationship with Monster, or if for any other reason we fail to realize all or a significant
part of the benefits we expect from this strategic relationship and the related investment, our financial performance could be
adversely affected.
Global or regional catastrophic events could impact our operations and financial results.
Because of our global presence and worldwide operations, our business could be affected by large-scale terrorist acts, cyberstrikes
and radiological attacks, especially those directed against the United States or other major industrialized countries; the
outbreak or escalation of armed hostilities; major natural disasters; or widespread outbreaks of infectious diseases. Such events
could impair our ability to manage our business around the world, could disrupt our supply of raw materials and ingredients,
and could impact production, transportation and delivery of concentrates, syrups and finished products. In addition, such events
could cause disruption of regional or global economic activity, which could affect consumers’ purchasing power in the affected
areas and, therefore, reduce demand for our products.
ITEM 1B. UNRESOLVED STAFF COMMENTS
Not applicable.
ITEM 2. PROPERTIES
Our worldwide headquarters is located on a 35-acre office complex in Atlanta, Georgia. The complex includes our 621,000
square foot headquarters building and an 870,000 square foot building in which our North America group’s main offices are
located. The complex also includes several other buildings, including our 264,000 square foot Coca-Cola Plaza building,
technical and engineering facilities and a reception center. We also own an office and retail building at 711 Fifth Avenue in New
York, New York. These properties, except for the North America group’s main offices, are included in the Corporate operating
segment. The North America group’s main offices are included in the North America operating segment.
We own or lease additional facilities, real estate and office space throughout the world which we use for administrative,
manufacturing, processing, packaging, storage, warehousing, distribution and retail operations. These properties are generally
included in the geographic operating segment in which they are located.
The following table summarizes our principal production, distribution and storage facilities by operating segment as of
December 31, 2017:
Principal Concentrate and/or
Syrup Plants
Principal Beverage
Manufacturing/Bottling Plants
Distribution and Storage
Warehouses
Owned Leased Owned Leased Owned Leased
Europe, Middle East & Africa 6 — — — — 1
Latin America 5 — — — 2 6
North America 11 — 9 1 — 43
Asia Pacific 6 — — — 1 —
Bottling Investments — — 35 3 33 89
Corporate 4 — — — — 10
Total1
32 — 44 4 36 149
1
Does not include 34 owned and 1 leased principal beverage manufacturing/bottling plants and 28 owned and 17 leased distribution and
storage warehouses related to our discontinued operations.
Management believes that our Company’s facilities for the production of our products are suitable and adequate, that they are
being appropriately utilized in line with past experience, and that they have sufficient production capacity for their present
21
intended purposes. The extent of utilization of such facilities varies based upon seasonal demand for our products. However,
management believes that additional production can be achieved at the existing facilities by adding personnel and capital
equipment and, at some facilities, by adding shifts of personnel or expanding the facilities. We continuously review our
anticipated requirements for facilities and, on the basis of that review, may from time to time acquire or lease additional
facilities and/or dispose of existing facilities.
ITEM 3. LEGAL PROCEEDINGS
The Company is involved in various legal proceedings, including the proceedings specifically discussed below. Management
believes that the total liabilities to the Company that may arise as a result of currently pending legal proceedings will not have a
material adverse effect on the Company taken as a whole.
Aqua-Chem Litigation
On December 20, 2002, the Company filed a lawsuit (The Coca-Cola Company v. Aqua-Chem, Inc., Civil Action No.
2002CV631-50) in the Superior Court of Fulton County, Georgia (“Georgia Case”), seeking a declaratory judgment that the
Company has no obligation to its former subsidiary, Aqua-Chem, Inc., now known as Cleaver-Brooks, Inc. (“Aqua-Chem”), for
any past, present or future liabilities or expenses in connection with any claims or lawsuits against Aqua-Chem. Subsequent to
the Company’s filing but on the same day, Aqua-Chem filed a lawsuit (Aqua-Chem, Inc. v. The Coca-Cola Company, Civil
Action No. 02CV012179) in the Circuit Court, Civil Division of Milwaukee County, Wisconsin (“Wisconsin Case”). In the
Wisconsin Case, Aqua-Chem sought a declaratory judgment that the Company is responsible for all liabilities and expenses not
covered by insurance in connection with certain of Aqua-Chem’s general and product liability claims arising from occurrences
prior to the Company’s sale of Aqua-Chem in 1981, and a judgment for breach of contract in an amount exceeding $9 million
for costs incurred by Aqua-Chem to date in connection with such claims. The Wisconsin Case initially was stayed, pending
final resolution of the Georgia Case, and later was voluntarily dismissed without prejudice by Aqua-Chem.
The Company owned Aqua-Chem from 1970 to 1981. During that time, the Company purchased over $400 million of
insurance coverage, which also insures Aqua-Chem for some of its prior and future costs for certain product liability and other
claims. The Company sold Aqua-Chem to Lyonnaise American Holding, Inc., in 1981 under the terms of a stock sale
agreement. The 1981 agreement, and a subsequent 1983 settlement agreement, outlined the parties’ rights and obligations
concerning past and future claims and lawsuits involving Aqua-Chem. Cleaver-Brooks, a division of Aqua-Chem,
manufactured boilers, some of which contained asbestos gaskets. Aqua-Chem was first named as a defendant in asbestos
lawsuits in or around 1985 and currently has approximately 40,000 active claims pending against it.
The parties agreed in 2004 to stay the Georgia Case pending the outcome of insurance coverage litigation filed by certain AquaChem
insurers on March 26, 2004. In the coverage action, five plaintiff insurance companies filed suit (Century Indemnity
Company, et al. v. Aqua-Chem, Inc., The Coca-Cola Company, et al., Case No. 04CV002852) in the Circuit Court, Civil
Division of Milwaukee County, Wisconsin, against the Company, Aqua-Chem and 16 insurance companies. Several of the
policies that were the subject of the coverage action had been issued to the Company during the period (1970 to 1981) when the
Company owned Aqua-Chem. The complaint sought a determination of the respective rights and obligations under the
insurance policies issued with regard to asbestos-related claims against Aqua-Chem. The action also sought a monetary
judgment reimbursing any amounts paid by the plaintiffs in excess of their obligations. Two of the insurers, one with a
$15 million policy limit and one with a $25 million policy limit, asserted cross-claims against the Company, alleging that the
Company and/or its insurers are responsible for Aqua-Chem’s asbestos liabilities before any obligation is triggered on the part
of the cross-claimant insurers to pay for such costs under their policies.
Aqua-Chem and the Company filed and obtained a partial summary judgment determination in the coverage action that the
insurers for Aqua-Chem and the Company were jointly and severally liable for coverage amounts, but reserving judgment on
other defenses that might apply. During the course of the Wisconsin insurance coverage litigation, Aqua-Chem and the
Company reached settlements with several of the insurers, including plaintiffs, who paid funds into escrow accounts for
payment of costs arising from the asbestos claims against Aqua-Chem. On July 24, 2007, the Wisconsin trial court entered a
final declaratory judgment regarding the rights and obligations of the parties under the insurance policies issued by the
remaining defendant insurers, which judgment was not appealed. The judgment directs, among other things, that each insurer
whose policy is triggered is jointly and severally liable for 100 percent of Aqua-Chem’s losses up to policy limits. The court’s
judgment concluded the Wisconsin insurance coverage litigation.
The Company and Aqua-Chem continued to pursue and obtain coverage agreements for the asbestos-related claims against
Aqua-Chem with those insurance companies that did not settle in the Wisconsin insurance coverage litigation. The Company
anticipated that a final settlement with three of those insurers (“Chartis insurers”) would be finalized in May 2011, but the
Chartis insurers repudiated their settlement commitments and, as a result, Aqua-Chem and the Company filed suit against them
22
in Wisconsin state court to enforce the coverage-in-place settlement or, in the alternative, to obtain a declaratory judgment
validating Aqua-Chem and the Company’s interpretation of the court’s judgment in the Wisconsin insurance coverage litigation.
In February 2012, the parties filed and argued a number of cross-motions for summary judgment related to the issues of the
enforceability of the settlement agreement and the exhaustion of policies underlying those of the Chartis insurers. The court
granted defendants’ motions for summary judgment that the 2011 Settlement Agreement and 2010 Term Sheet were not binding
contracts, but denied their similar motions related to plaintiffs’ claims for promissory and/or equitable estoppel. On or about
May 15, 2012, the parties entered into a mutually agreeable settlement/stipulation resolving two major issues: exhaustion of
underlying coverage and control of defense. On or about January 10, 2013, the parties reached a settlement of the estoppel
claims and all of the remaining coverage issues, with the exception of one disputed issue relating to the scope of the Chartis
insurers’ defense obligations in two policy years. The trial court granted summary judgment in favor of the Company and AquaChem
on that one open issue and entered a final appealable judgment to that effect following the parties’ settlement. On
January 23, 2013, the Chartis insurers filed a notice of appeal of the trial court’s summary judgment ruling. On October 29,
2013, the Wisconsin Court of Appeals affirmed the grant of summary judgment in favor of the Company and Aqua-Chem. On
November 27, 2013, the Chartis insurers filed a petition for review in the Supreme Court of Wisconsin, and on December 11,
2013, the Company filed its opposition to that petition. On April 16, 2014, the Supreme Court of Wisconsin denied the Chartis
insurers’ petition for review.
The Georgia Case remains subject to the stay agreed to in 2004.
U.S. Federal Income Tax Dispute
On September 17, 2015, the Company received a Statutory Notice of Deficiency (“Notice”) from the IRS for the tax years 2007
through 2009, after a five-year audit. In the Notice, the IRS claims that the Company’s United States taxable income should be
increased by an amount that creates a potential additional federal income tax liability of approximately $3.3 billion for the
period, plus interest. No penalties were asserted in the Notice. The disputed amounts largely relate to a transfer pricing matter
involving the appropriate amount of taxable income the Company should report in the United States in connection with its
licensing of intangible property to certain related foreign licensees regarding the manufacturing, distribution, sale, marketing
and promotion of products in overseas markets.
During the 2007-2009 audit period, the Company followed the same transfer pricing methodology for these licenses that had
consistently been followed since the methodology was agreed with the IRS in a 1996 closing agreement that applied back to
1987. The closing agreement provided prospective penalty protection as long as the Company followed the prescribed
methodology and material facts and circumstances and relevant federal tax law have not changed. On February 11, 2016, the
IRS notified the Company, without further explanation, that the IRS had determined that material facts and circumstances and
relevant federal tax law had changed permitting it to assert penalties. The Company does not agree with this determination. The
Company’s compliance with the closing agreement was audited and confirmed by the IRS in five successive audit cycles
covering the subsequent 11 years through 2006, with the last audit concluding as recently as 2009.
The Notice represents a repudiation of the methodology previously adopted in the 1996 closing agreement. The IRS designated
the matter for litigation on October 15, 2015. To the extent the matter remains designated, the Company will be prevented from
pursuing any administrative settlement at IRS Appeals or under the IRS Advance Pricing and Mutual Agreement Program.
The Company firmly believes that the IRS’ claims are without merit and plans to pursue all available administrative and judicial
remedies necessary to resolve this matter. To that end, the Company filed a petition in the U.S. Tax Court on December 14,
2015, and the IRS filed its answer on February 12, 2016. On October 4, 2017, the IRS filed an amended answer to the
Company’s petition in which it increased its transfer pricing adjustment by $385 million resulting in an additional tax
adjustment of $135 million. A trial date has been set for March 5, 2018.
On June 20, 2017, the Company filed a motion for summary judgment on the portion of the IRS’ adjustments related to our
licensee in Mexico. On December 14, 2017, the U.S. Tax Court issued a decision on the summary judgment motion in favor of
the Company. This decision effectively reduced the IRS’ potential tax adjustment by approximately $138 million.
The Company intends to vigorously defend its position and is confident in its ability to prevail on the merits.
ITEM 4. MINE SAFETY DISCLOSURES
Not applicable.
23
ITEM X. EXECUTIVE OFFICERS OF THE COMPANY
The following are the executive officers of our Company as of February 23, 2018:
Francisco Crespo, 52, is Senior Vice President and Chief Growth Officer of the Company. Mr. Crespo first joined the Company
in 1989 in Ecuador where he held a variety of operations roles. In 1992, Mr. Crespo was appointed Marketing Manager for
Peru. In June 1995, he became Channel Marketing Manager in Argentina, and then held the role of Operations Manager for
Coca-Cola de Argentina S.A. from July 1996 until his secondment to Coca-Cola FEMSA de Buenos Aires S.A. in July 1998,
where he served as Commercial Director in Argentina until June 2000. He served as General Manager of Coca-Cola de Chile
S.A. from July 2000 to July 2003, and as Vice President of Operations for the Brazil business unit from August 2003 to
November 2005. Mr. Crespo served as President of the South Latin business unit, where he managed operations in Argentina,
Bolivia, Chile, Paraguay, Peru and Uruguay from December 2005 to December 2012. He was appointed President of the
Company’s Mexico business unit in January 2013 and served in that capacity until his appointment as Chief Growth Officer and
election as Senior Vice President of the Company effective May 1, 2017.
James L. Dinkins, 55, is Senior Vice President of the Company and President, Coca-Cola North America. Mr. Dinkins
joined the Company in 1988, serving in various account management, marketing and field sales roles with Coca-Cola
USA until July 1999. He rejoined the Company in August 2002 as Managing Director, NCAA Sports, and held positions of
increasing responsibility in the Coca-Cola Foodservice and On-Premise business of Coca-Cola North America. From
November 2010 to April 2014, he served as President, 7-Eleven Global Customer Team and from April 2014 to August 2014,
he served as Senior Vice President, National Retail Sales for select grocery, club and convenience retail customers.
From August 2014 to May 2017, he served as Chief Retail Sales Officer for Coca-Cola North America. From May 2017 to
December 2017, he served as President of the Minute Maid business unit and Chief Retail Sales Officer for Coca-Cola North
America. Mr. Dinkins was appointed President of Coca-Cola North America and elected Senior Vice President of the Company
effective January 1, 2018.
Bernhard Goepelt, 55, is Senior Vice President, General Counsel and Chief Legal Counsel of the Company. Mr. Goepelt joined
the Company in 1992 as Legal Counsel for the German Division. In 1997, he was appointed Legal Counsel for the Middle and
Far East Group and in 1999 was appointed Division Counsel, Southeast and West Asia Division, based in Thailand. In 2003,
Mr. Goepelt was appointed Group Counsel for the Central Europe, Eurasia and Middle East Group. In 2005, he assumed the
position of General Counsel for Japan and China, and in 2007, Mr. Goepelt was appointed General Counsel, Pacific Group. In
April 2010, he moved to Atlanta, Georgia, to become Associate General Counsel, Global Marketing, Commercial Leadership &
Strategy. In September 2010, Mr. Goepelt took on the additional responsibility of General Counsel for the Pacific Group. In
addition to his functional responsibilities, he also managed the administration of the Legal Division. Mr. Goepelt was elected
Senior Vice President, General Counsel and Chief Legal Counsel of the Company in December 2011. Mr. Goepelt’s
management responsibilities were expanded in January 2016 to include the Company’s Strategic Security function.
Ed Hays, PhD, 59, is Senior Vice President and Chief Technical Officer of the Company. Dr. Hays joined the Company in 1985
as a scientist in Corporate Research and Development. He served as Director of Product Development in Corporate Research
and Development from 1992 to 1995 and as Director, Research and Development for the Middle East and Far East Group from
August 1995 to January 1998. He served as Director of Corporate Research and Development from July 1998 to December
1999. He was named Vice President, Global Science, Regulatory and Formula Governance in December 2000 and served in
that role until his appointment as Chief Technical Officer of the Company in March 2015. He continued to serve as Vice
President until his election as Senior Vice President of the Company in April 2015.
Muhtar Kent, 65, is Chairman of the Board of Directors of the Company. Mr. Kent joined the Company in 1978 and held a
variety of marketing and operations roles throughout his career with the Company. In 1985, he was appointed General Manager
of Coca-Cola Turkey and Central Asia. From 1989 to 1995, Mr. Kent served as President of the East Central Europe Division
and Senior Vice President of Coca-Cola International. Between 1995 and 1998, he served as Managing Director of Coca-Cola
Amatil Limited-Europe, covering bottling operations in 12 countries, and from 1999 until 2005, he served as President and
Chief Executive Officer of Efes Beverage Group, a diversified beverage company with Coca-Cola and beer operations across
Southeast Europe, Turkey and Central Asia. Mr. Kent rejoined the Company in May 2005 as President and Chief Operating
Officer, North Asia, Eurasia and Middle East Group, an organization serving a broad and diverse region that included China,
Japan and Russia. He was appointed President, Coca-Cola International in January 2006 and was elected Executive Vice
President of the Company in February 2006. He was elected President and Chief Operating Officer of the Company in
December 2006 and was elected to the Board of Directors in April 2008. Mr. Kent was elected Chief Executive Officer of the
Company in July 2008, and was elected Chairman of the Board of Directors of the Company in April 2009. He served as
President of the Company until August 2015 and as Chief Executive Officer of the Company through April 30, 2017.
24
Robert Long, 60, is Senior Vice President and Chief Innovation Officer of the Company. Mr. Long joined the Company in April
2004 as Vice President, Global Packaging Platforms. In October 2007, he moved to Japan to lead research and development for
Japan, a position he held until coming to Coca-Cola North America in August 2010 to lead research and development. In
October 2012, he also assumed North America responsibility for Technical Governance (Quality, Environment, Safety and
Scientific & Regulatory Affairs). Mr. Long served as Vice President, Research and Development, of the Company from
December 2016 until his appointment as Chief Innovation Officer and election as Senior Vice President of the Company
effective May 1, 2017.
Jennifer K. Mann, 45, is Senior Vice President and Chief People Officer of the Company. Ms. Mann joined the Company in
1997 as Manager in the National Customer Support division of Coca-Cola North America. She served as Vice President and
General Manager of Coca-Cola Freestyle from June 2012 until October 2015, when she was appointed Chief of Staff for James
Quincey, then President and Chief Operating Officer of the Company. She was appointed Chief People Officer and elected
Senior Vice President of the Company effective May 1, 2017. Ms. Mann continues to serve as Chief of Staff for James
Quincey, President and Chief Executive Officer of the Company.
John Murphy, 56, is President of the Asia Pacific Group. Mr. Murphy joined the Company in 1988 as an International Internal
Auditor. In 1991, he moved to Coca-Cola Japan and served as Executive Assistant to the Chief Financial Officer. Mr. Murphy
served in various finance, planning and operations roles with expanded responsibilities at Coca-Cola Japan and subsequently
worked for F&N Coca-Cola Ltd., the Coca-Cola bottling partner in Singapore. He rejoined the Company in 1996 as Region
Manager in Indonesia. From March 2000 to November 2000, Mr. Murphy served as Vice President of Business Systems
in Coca-Cola North America, and from December 2000 to May 2003, he served as Executive Vice President and Chief
Financial Officer of Coca-Cola Japan. From June 2003 to May 2005, he served as Deputy President of Coca-Cola Japan and in
June 2005, he was appointed Vice President of Strategic Planning of the Company, a position he held until he became President
of the Latin Center business unit in October 2008. Mr. Murphy was appointed President of the South Latin business unit in
January 2013 and served in that role until his appointment to his current position in August 2016.
Beatriz Perez, 48, is Senior Vice President and Chief Public Affairs, Communications and Sustainability Officer of the
Company. Ms. Perez joined the Company in 1996 and has served in various roles of increasing responsibility in brand and
marketing management, field operations, sustainability, public affairs and communications. From April 2010 to June 2011, she
served as Chief Marketing Officer for Coca-Cola North America. She served as the Company’s first Chief Sustainability Officer
from July 2011 to April 2017, and as Vice President, Global Partnerships and Licensing, Retail and Attractions from July 2016
to April 2017. Ms. Perez was appointed Chief Public Affairs, Communications and Sustainability Officer of the Company
effective May 1, 2017. She was elected Vice President of the Company in July 2011 and served in that capacity until her
election as Senior Vice President of the Company effective May 1, 2017.
James Quincey, 53, is President, Chief Executive Officer and a Director of the Company. Mr. Quincey joined the Company in
1996 as Director, Learning Strategy for the Latin America Group. He went on to serve in a series of operational roles of
increasing responsibility in Latin America, leading to his appointment as President of the South Latin Division in December
2003, a position in which he served until his appointment as President of the Mexico Division in December 2005. In October
2008, he was named President of the Northwest Europe and Nordics business unit and served in that role until he was
appointed President of the Europe Group in January 2013. He was elected President and Chief Operating Officer of the
Company in August 2015 and as President and Chief Executive Officer of the Company effective May 1, 2017. Mr. Quincey
was elected to the Board of Directors of the Company in April 2017.
Alfredo Rivera, 56, is President of the Latin America Group. Mr. Rivera joined the Company in 1997 as a District Manager for
Guatemala and El Salvador. In 1999, he was appointed Southeast Region Manager in the Brazil Division, serving in this role
until December 2003. From January 2004 to August 2006, he served as General Manager for the Ecuador business. From
September 2006 to December 2012, Mr. Rivera served as Sparkling Beverages General Manager for the Mexico business unit.
In January 2013, he was appointed President of the Latin Center business unit and served in that role until his appointment to
his current position in August 2016.
Barry Simpson, 57, is Senior Vice President and Chief Information Officer of the Company. In 2008, Mr. Simpson joined the
Coca-Cola system, where he served as Chief Information Officer of the Coca-Cola Amatil Group, a Coca-Cola bottler based in
Sydney, Australia, until December 2015. He joined the Company in January 2016 as the head of Global Business Unit
Information Technology Services. Mr. Simpson was appointed Chief Information Officer in October 2016 and was elected
Senior Vice President of the Company in December 2016.
25
Brian Smith, 62, is President of the Europe, Middle East and Africa Group. Mr. Smith joined the Company in 1997 as Latin
America Group Manager for Mergers and Acquisitions, a role he held until July 2001. From 2001 to 2002, he worked as
Executive Assistant to Brian Dyson, then Chief Operating Officer and Vice Chairman of the Company. Mr. Smith served as
President of the Brazil Division from 2002 to 2008 and President of the Mexico business unit from 2008 through December
2012. Mr. Smith was appointed President of the Latin America Group in January 2013 and served in that role until his
appointment to his current position in August 2016.
Kathy N. Waller, 59, is Executive Vice President, Chief Financial Officer and President, Enabling Services of the Company. Ms.
Waller joined the Company in 1987 as a senior accountant in the Accounting Research Department and has served in a number
of accounting and finance roles of increasing responsibility. From July 2004 to August 2009, Ms. Waller served as Chief of
Internal Audit. In December 2005, she was elected Vice President of the Company, and in August 2009, she was elected
Controller. In August 2013, she became Vice President, Finance and Controller, assuming additional responsibilities for
corporate treasury, corporate tax and finance capabilities, and served in that position until April 2014, when she was appointed
Chief Financial Officer and elected Executive Vice President. Ms. Waller assumed expanded responsibility for the Company’s
strategic governance areas as President, Enabling Services, on May 1, 2017.
All executive officers serve at the pleasure of the Board of Directors. There is no family relationship between any of the
Directors or executive officers of the Company.
26
PART II
ITEM 5. MARKET FOR REGISTRANT’S COMMON EQUITY, RELATED STOCKHOLDER MATTERS AND
ISSUER PURCHASES OF EQUITY SECURITIES
The principal United States market in which the Company’s common stock is listed and traded is the New York Stock
Exchange.
The following table sets forth, for the quarterly reporting periods indicated, the high and low market prices per share for the
Company’s common stock, as reported on the New York Stock Exchange composite tape, and dividend per share information:
Common Stock
Market Prices
High Low
Dividends
Declared
2017
Fourth quarter $ 47.48 $ 44.75 $ 0.37
Third quarter 46.98 44.15 0.37
Second quarter 46.06 42.27 0.37
First quarter 42.70 40.22 0.37
2016
Fourth quarter $ 43.03 $ 39.88 $ 0.35
Third quarter 45.94 41.85 0.35
Second quarter 47.13 42.87 0.35
First quarter 46.88 40.75 0.35
While we have historically paid dividends to holders of our common stock on a quarterly basis, the declaration and payment of
future dividends will depend on many factors, including, but not limited to, our earnings, financial condition, business
development needs and regulatory considerations, and are at the discretion of our Board of Directors.
As of February 16, 2018, there were 212,331 shareowner accounts of record. This figure does not include a substantially
greater number of “street name” holders or beneficial holders of our common stock, whose shares are held of record by banks,
brokers and other financial institutions.
The information under the heading “EQUITY COMPENSATION PLAN INFORMATION” in the Company’s definitive Proxy
Statement for the Annual Meeting of Shareowners to be held on April 25, 2018 (“Company’s 2018 Proxy Statement”), to be
filed with the Securities and Exchange Commission, is incorporated herein by reference.
During the fiscal year ended December 31, 2017, no equity securities of the Company were sold by the Company that were not
registered under the Securities Act of 1933, as amended.
The following table presents information with respect to purchases of common stock of the Company made during the three
months ended December 31, 2017, by the Company or any “affiliated purchaser” of the Company as defined in Rule 10b-18(a)
(3) under the Exchange Act.
Period
Total Number of
Shares Purchased1
Average
Price Paid
Per Share
Total Number of
Shares Purchased
as Part of Publicly
Announced Plan2
Maximum Number of
Shares That May
Yet Be Purchased
Under the Publicly
Announced Plan
September 30, 2017 through October 27, 2017 5,256,426 $ 46.00 5,255,817 78,256,636
October 28, 2017 through November 24, 2017 1,660,944 45.84 1,660,597 76,596,039
November 25, 2017 through December 31, 2017 5,878,681 45.84 5,845,920 70,750,119
Total 12,796,051 $ 45.91 12,762,334
1 The total number of shares purchased includes: (i) shares purchased pursuant to the 2012 Plan described in footnote 2 below, and (ii) shares
surrendered to the Company to pay the exercise price and/or to satisfy tax withholding obligations in connection with so-called stock swap
exercises of employee stock options and/or the vesting of restricted stock issued to employees, totaling 609 shares, 347 shares and
32,761 shares for the fiscal months of October, November and December 2017, respectively.
2 On October 18, 2012, the Company publicly announced that our Board of Directors had authorized a plan (“2012 Plan”) for the Company
to purchase up to 500 million shares of our Company’s common stock. This column discloses the number of shares purchased pursuant to
the 2012 Plan during the indicated time periods (including shares purchased pursuant to the terms of preset trading plans meeting the
requirements of Rule 10b5-1 under the Exchange Act).
27
Performance Graph
Comparison of Five-Year Cumulative Total Return Among
The Coca-Cola Company, the Peer Group Index and the S&P 500 Index
Total Return
Stock Price Plus Reinvested Dividends
December 31, 2012 2013 2014 2015 2016 2017
The Coca-Cola Company $ 100 $ 117 $ 123 $ 130 $ 129 $ 148
Peer Group Index 100 126 143 163 180 200
S&P 500 Index 100 132 151 153 171 208
The total return assumes that dividends were reinvested daily and is based on a $100 investment on December 31, 2012.
The Peer Group Index is a self-constructed peer group of companies that are included in the Dow Jones Food & Beverage
Index and the Dow Jones Tobacco Index, from which the Company has been excluded.
The Peer Group Index consists of the following companies: Altria Group, Inc., Archer-Daniels-Midland Company, B&G Foods,
Inc., Brown-Forman Corporation, Bunge Limited, Campbell Soup Company, Conagra Brands, Inc., Constellation Brands, Inc.,
Darling Ingredients Inc., Dean Foods Company, Dr Pepper Snapple Group, Inc., Flowers Foods, Inc., General Mills, Inc., The
Hain Celestial Group, Inc., Herbalife Ltd., The Hershey Company, Hormel Foods Corporation, Ingredion, Incorporated, The
J.M. Smucker Company, Kellogg Company, The Kraft Heinz Company, Lamb Weston Holdings, Inc., Lancaster Colony
Corporation, Leucadia National Corporation, McCormick & Company, Incorporated., Molson Coors Brewing Company,
Mondel z International, Inc., Monster Beverage Corporation, PepsiCo, Inc., Philip Morris International Inc., Pinnacle Foods
Inc., Post Holdings, Inc., Snyder’s-Lance, Inc., TreeHouse Foods, Inc., Tyson Foods, Inc., and US Foods Holding Corp.
Companies included in the Dow Jones Food & Beverage Index and the Dow Jones Tobacco Index change periodically. In 2017,
the indices included US Foods Holding Corp., which was not included in the indices in 2016. Additionally, the indices do not
include Mead Johnson Nutrition Company, Reynolds American Inc. and The WhiteWave Foods Company, which were included
in the indices in 2016.
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ITEM 6. SELECTED FINANCIAL DATA
The following selected financial data should be read in conjunction with “Item 7. Management’s Discussion and Analysis of
Financial Condition and Results of Operations” and our consolidated financial statements and the accompanying notes thereto
contained in “Item 8. Financial Statements and Supplementary Data” of this report.
Year Ended December 31, 2017 2016 2015 2014 2013
(In millions except per share data)
SUMMARY OF OPERATIONS
Net operating revenues $ 35,410 $ 41,863 $ 44,294 $ 45,998 $ 46,854
Net income from continuing operations 1,182 6,550 7,366 7,124 8,626
Net income attributable to shareowners of
The Coca-Cola Company 1,248 6,527 7,351 7,098 8,584
PER SHARE DATA
Basic net income from continuing operations $ 0.28 $ 1.51 $ 1.69 $ 1.62 $ 1.94
Basic net income 0.29 1.51 1.69 1.62 1.94
Diluted net income from continuing operations 0.27 1.49 1.67 1.60 1.90
Diluted net income 0.29 1.49 1.67 1.60 1.90
Cash dividends 1.48 1.40 1.32 1.22 1.12
BALANCE SHEET DATA
Total assets $ 87,896 $ 87,270 $ 89,996 $ 91,968 $ 90,002
Long-term debt 31,182 29,684 28,311 19,010 19,101
The Company’s results are impacted by acquisitions and divestitures. Refer to “Item 7. Management’s Discussion and Analysis
of Financial Condition and Results of Operations” for additional information.
ITEM 7. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF
OPERATIONS
Overview
The following Management’s Discussion and Analysis of Financial Condition and Results of Operations (“MD&A”) is intended
to help the reader understand The Coca-Cola Company, our operations and our present business environment. MD&A is
provided as a supplement to — and should be read in conjunction with — our consolidated financial statements and the
accompanying notes thereto contained in “Item 8. Financial Statements and Supplementary Data” of this report. This overview
summarizes the MD&A, which includes the following sections:
• Our Business — a general description of our business and the nonalcoholic beverage segment of the commercial
beverage industry; our objective; our strategic priorities; our core capabilities; and challenges and risks of our business.
• Critical Accounting Policies and Estimates — a discussion of accounting policies that require critical judgments and
estimates.
• Operations Review — an analysis of our Company’s consolidated results of operations for the three years presented in
our consolidated financial statements. Except to the extent that differences among our operating segments are material to
an understanding of our business as a whole, we present the discussion on a consolidated basis.
• Liquidity, Capital Resources and Financial Position — an analysis of cash flows; off-balance sheet arrangements and
aggregate contractual obligations; foreign exchange; the impact of inflation and changing prices; and an overview of
financial position.
29
Our Business
General
The Coca-Cola Company is the world’s largest beverage company. We own or license and market more than 500 nonalcoholic
beverage brands, which we group into the following category clusters: sparkling soft drinks; water, enhanced water and sports
drinks; juice, dairy and plant-based beverages; tea and coffee; and energy drinks. We own and market four of the world’s top
five nonalcoholic sparkling soft drink brands: Coca-Cola, Diet Coke, Fanta and Sprite. Finished beverage products bearing our
trademarks, sold in the United States since 1886, are now sold in more than 200 countries.
We make our branded beverage products available to consumers throughout the world through our network of Company-owned
or -controlled bottling and distribution operations, bottling partners, distributors, wholesalers and retailers — the world’s largest
beverage distribution system. Beverages bearing trademarks owned by or licensed to us account for more than 1.9 billion of the
approximately 60 billion servings of all beverages consumed worldwide every day.
We believe our success depends on our ability to connect with consumers by providing them with a wide variety of beverage
choices to meet their desires, needs and lifestyle choices. Our success further depends on the ability of our people to execute
effectively, every day.
Our objective is to use our Company’s assets — our brands, financial strength, unrivaled distribution system, global reach, and
the talent and strong commitment of our management and associates — to become more competitive and to accelerate growth
in a manner that creates value for our shareowners.
Our Company markets, manufactures and sells:
• beverage concentrates, sometimes referred to as “beverage bases,” and syrups, including fountain syrups (we refer to this
part of our business as our “concentrate business” or “concentrate operations”); and
• finished sparkling soft drinks and other nonalcoholic beverages (we refer to this part of our business as our “finished
product business” or “finished product operations”).
Generally, finished product operations generate higher net operating revenues but lower gross profit margins than concentrate
operations.
In our concentrate operations, we typically generate net operating revenues by selling concentrates and syrups to authorized
bottling operations (to which we typically refer as our “bottlers” or our “bottling partners”). Our bottling partners either
combine the concentrates with sweeteners (depending on the product), still water and/or sparkling water, or combine the syrups
with sparkling water to produce finished beverages. The finished beverages are packaged in authorized containers — such as
cans and refillable and nonrefillable glass and plastic bottles — bearing our trademarks or trademarks licensed to us and are
then sold to retailers directly or, in some cases, through wholesalers or other bottlers. Outside the United States, we also sell
concentrates for fountain beverages to our bottling partners who are typically authorized to manufacture fountain syrups, which
they sell to fountain retailers such as restaurants and convenience stores which use the fountain syrups to produce beverages for
immediate consumption, or to authorized fountain wholesalers who in turn sell and distribute the fountain syrups to fountain
retailers.
Our finished product operations consist primarily of Company-owned or -controlled bottling, sales and distribution operations,
including CCR’s bottling and associated supply chain operations in the United States and Canada, and are included in our
Bottling Investments operating segment. Our finished product operations generate net operating revenues by selling sparkling
soft drinks and a variety of other nonalcoholic beverages, such as water and sports drinks; juice, dairy and plant–based
beverages; tea and coffee; and energy drinks, to retailers or to distributors, wholesalers and bottling partners who distribute
them to retailers. In addition, in the United States, we manufacture fountain syrups and sell them to fountain retailers such as
restaurants and convenience stores who use the fountain syrups to produce beverages for immediate consumption or to
authorized fountain wholesalers or bottling partners who resell the fountain syrups to fountain retailers. These fountain syrup
sales are included in our North America operating segment. We authorize these wholesalers to resell our fountain syrups
through nonexclusive appointments that neither restrict us in setting the prices at which we sell fountain syrups to the
wholesalers nor restrict the territories in which the wholesalers may resell in the United States.
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The following table sets forth the percentage of total net operating revenues related to concentrate operations and finished
product operations:
Year Ended December 31, 2017 2016 2015
Concentrate operations1 51% 40% 37%
Finished product operations2 49 60 63
Total 100% 100% 100%
1 Includes concentrates sold by the Company to authorized bottling partners for the manufacture of fountain syrups. The bottlers then
typically sell the fountain syrups to wholesalers or directly to fountain retailers.
2 Includes fountain syrups manufactured by the Company, including consolidated bottling operations, and sold to fountain retailers or to
authorized fountain wholesalers or bottling partners who resell the fountain syrups to fountain retailers.
The following table sets forth the percentage of total worldwide unit case volume related to concentrate operations and finished
product operations:
Year Ended December 31, 2017 2016 2015
Concentrate operations1 78% 76% 73%
Finished product operations2 22 24 27
Total 100% 100% 100%
1 Includes unit case volume related to concentrates sold by the Company to authorized bottling partners for the manufacture of fountain
syrups. The bottlers then typically sell the fountain syrups to wholesalers or directly to fountain retailers.
2 Includes unit case volume related to fountain syrups manufactured by the Company, including consolidated bottling operations, and sold to
fountain retailers or to authorized fountain wholesalers or bottling partners who resell the fountain syrups to fountain retailers.
The Nonalcoholic Beverage Segment of the Commercial Beverage Industry
We operate in the highly competitive nonalcoholic beverage segment of the commercial beverage industry. We face strong
competition from numerous other general and specialty beverage companies. We, along with other beverage companies, are
affected by a number of factors, including, but not limited to, cost to manufacture and distribute products, consumer spending,
economic conditions, availability and quality of water, consumer preferences, inflation, political climate, local and national
laws and regulations, foreign currency fluctuations, fuel prices and weather patterns.
Our Objective
Our objective is to use our formidable assets — our brands, financial strength, unrivaled distribution system, global reach, and
the talent and strong commitment of our management and associates — to achieve long-term sustainable growth. Our vision for
sustainable growth includes the following:
• People: Being a great place to work where people are inspired to be the best they can be.
• Portfolio: Bringing to the world a portfolio of beverage brands that anticipates and satisfies people’s desires and needs.
• Partners: Nurturing a winning network of partners and building mutual loyalty.
• Planet: Being a responsible global citizen that makes a difference.
• Profit: Maximizing return to shareowners while being mindful of our overall responsibilities.
• Productivity: Managing our people, time and money for greatest effectiveness.
Strategic Priorities
We have five strategic priorities designed to help us achieve our objective. These strategic priorities are accelerating growth of
a consumer-centric brand portfolio; driving our revenue growth algorithm; strengthening the Coca-Cola system; digitizing the
enterprise; and unlocking the power of our people. In order to execute on these strategic priorities, we must further enhance our
core capabilities of consumer marketing, commercial leadership and franchise leadership.
Core Capabilities
Consumer Marketing
Marketing investments are designed to enhance consumer awareness of, and increase consumer preference for, our brands.
Successful marketing investments produce long-term growth in unit case volume, per capita consumption and our share of
worldwide nonalcoholic beverage sales. Through our relationships with our bottling partners and those who sell our products in
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the marketplace, we create and implement integrated marketing programs, both globally and locally, that are designed to
heighten consumer awareness of and product appeal for our brands. In developing a strategy for a Company brand, we conduct
product and packaging research, establish brand positioning, develop precise consumer communications and solicit consumer
feedback. Our integrated marketing activities include, but are not limited to, advertising, point-of-sale merchandising and sales
promotions.
We are focusing on marketing strategies to drive volume growth in emerging markets, increase our brand value in developing
markets and grow net revenues and profit in our developed markets. In emerging markets, we are investing in infrastructure
programs that drive volume through increased access to consumers. In developing markets, where consumer access has largely
been established, our focus is on differentiating our brands. In our developed markets, we continue to invest in brands and
infrastructure programs but generally at a slower rate than gross profit growth.
Commercial Leadership
The Coca-Cola system has millions of customers around the world who sell or serve our products directly to consumers. We
focus on enhancing value for our customers and providing solutions to grow their beverage businesses. Our approach includes
understanding each customer’s business and needs — whether that customer is a sophisticated retailer in a developed market or
a kiosk owner in an emerging market. We focus on ensuring that our customers have the right product and package offerings
and the right promotional tools to deliver enhanced value to themselves and the Company. We are constantly looking to build
new beverage consumption occasions in our customers’ outlets through unique and innovative consumer experiences, product
availability and delivery systems, and beverage merchandising and displays. We participate in joint brand-building initiatives
with our customers in order to drive consumer preference for our brands. Through our commercial leadership initiatives, we
embed ourselves further into our retail customers’ businesses while developing strategies for better execution at the point of
sale.
Franchise Leadership
We must continue to improve our franchise leadership capabilities to give our Company and our bottling partners the ability to
grow together through shared values, aligned incentives and a sense of urgency and flexibility that supports consumers’ always
changing needs and tastes. The financial health and success of our bottling partners are critical components of the Company’s
success. We work with our bottling partners to identify processes that enable us to quickly achieve scale and efficiencies, and
we share best practices throughout the bottling system. With our bottling partners, we work to produce differentiated beverages
and packages that are appropriate for the right channels and consumers. We also design business models in specific markets to
ensure that we appropriately share the value created by our beverages with our bottling partners. We must also continue to build
a supply chain network that leverages the size and scale of the Coca-Cola system to gain a competitive advantage.
Challenges and Risks
Being global provides unique opportunities for our Company. Challenges and risks accompany those opportunities. Our
management has identified certain challenges and risks that demand the attention of the nonalcoholic beverage segment of the
commercial beverage industry and our Company. Of these, six key challenges and risks are discussed below.
Obesity
The rates of obesity affecting communities, cultures and countries worldwide continue to be too high. There is growing concern
among consumers, public health professionals and government agencies about the health problems associated with obesity.
This concern represents a significant challenge to our industry. We understand and recognize that obesity is a complex public
health challenge and are committed to being a part of the solution.
We recognize the uniqueness of consumers’ lifestyles and dietary choices. Commercially, we continue to:
• offer reduced-, low- or no-calorie beverage options;
• provide transparent nutrition information, featuring calories on the front of most of our packages;
• provide our beverages in a range of packaging sizes; and
• market responsibly, including no advertising targeted to children under 12.
The heritage of our Company is to lead, and innovation is critical for leadership. As such, we are resolute in continuing to
innovate and are committed to partnering to find winning solutions in the area of noncaloric sweeteners. This includes working
to reduce sugar and calories in many of our beverages. We want to be a more helpful and credible partner in the fight against
obesity. Across the Coca-Cola system, we are mobilizing our assets in marketing and in community outreach to increase
awareness and spur action.
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Water Quality and Quantity
Water quality and quantity is an issue that requires our Company’s sustained attention and collaboration with other companies,
suppliers, governments, nongovernmental organizations and communities where we operate. Water is a main ingredient in
substantially all of our products, is vital to the production of the agricultural ingredients on which our business relies and is
needed in our manufacturing process. It also is critical to the prosperity of the communities we serve. Water is a limited natural
resource facing unprecedented challenges from overexploitation, increased food demand, increasing pollution, poor
management and the effects of climate change.
Our Company regularly assesses the specific water-related risks that we and many of our bottling partners face and has
implemented a formal water risk management program. Mitigation of water risk forms the basis of our water stewardship
strategic framework. This strategy is executed at the local level where we operate and includes the following elements: water
use efficiency and wastewater treatment in manufacturing operations; shared watershed protection efforts; engaging local
communities; and addressing water resource management in our agricultural ingredient supply chain. Such efforts are
conducted in collaboration and partnership with others and are intended to help address local needs. Many of these efforts help
us in achieving our goal of replenishing the water that we and our bottling partners source and use in our finished products. We
are also collaborating with other companies, governments, nongovernmental organizations and communities to advocate for
needed water policy reforms and action to protect water availability and quality around the world.
Through these integrated programs, we believe that our Company can leverage the water-related knowledge we have developed
in the communities we serve — through source water availability assessments and planning, water resource management, water
treatment, wastewater treatment systems and models for working with communities and partners in addressing water and
sanitation needs. As demand for water continues to increase around the world, we expect continued action on our part to help
with the successful long-term stewardship of this critical natural resource, both for our business and the communities we serve.
Evolving Consumer Preferences
We are impacted by shifting consumer demographics and needs, on-the-go lifestyles, aging populations and consumers who are
empowered with more information than ever. As a consequence of these changes, consumers want more choices. We are
committed to meeting their needs and to generating new growth through our portfolio of more than 500 brands and more than
4,100 beverage products, including nearly 1,300 low- and no-calorie products, new product offerings, innovative packaging and
ingredient education efforts. We are also committed to continuing to expand the variety of choices we provide to consumers to
meet their ever-changing needs, desires and lifestyles.
Increased Competition and Capabilities in the Marketplace
Our Company is facing strong competition from some well-established global companies and numerous regional and local
companies. We must continuously strengthen our capabilities in marketing and innovation in order to maintain our brand
loyalty and market share while we selectively expand into other profitable categories of the nonalcoholic beverage segment of
the commercial beverage industry.
Product Safety and Quality
As the world’s largest beverage company, we strive to meet the highest standards in both product safety and product quality. We
are aware that some consumers have concerns and negative viewpoints regarding certain ingredients used in our products. The
Coca-Cola system works every day to share safe and refreshing beverages with the world. We have rigorous product and
ingredient safety and quality standards designed to ensure safety and quality in each of our products, and we drive innovation
that provides new beverage options to meet consumers’ evolving needs and preferences. Across the Coca-Cola system, we take
great care in an effort to ensure that every one of our beverages meets the highest standards for safety and quality.
We work to ensure consistent safety and quality through strong governance and compliance with applicable regulations and
standards. We stay current with new regulations, industry best practices and marketplace conditions and engage with standardsetting
and industry organizations. Additionally, we manufacture and distribute our products according to strict policies,
requirements and specifications set forth in an integrated quality management program that continually measures all operations
within the Coca-Cola system against the same stringent standards. Our quality management system also identifies and mitigates
risks and drives improvement. In our quality laboratories, we stringently measure the quality attributes of ingredients as well as
samples of finished products collected from the marketplace.
We perform due diligence to ensure that product and ingredient safety and quality standards are maintained in the more than
200 countries where our products are sold. We regularly assess the relevance of our requirements and standards and continually
work to improve and refine them across our entire supply chain.
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Food Security
Increased demand for commodities and decreased agricultural productivity in certain regions of the world as a result of
changing weather patterns may limit the availability or increase the cost of key agricultural commodities, such as sugarcane,
corn, sugar beets, citrus, coffee and tea, which are important sources of ingredients for our products and could impact the food
security of communities around the world. We are dedicated to implementing our sustainable sourcing commitment, which is
founded on principles that protect the environment, uphold workplace rights and help build more sustainable communities. To
support this commitment, our programs focus on economic opportunity, with an emphasis on female farmers, and
environmental sustainability designed to help address these agricultural challenges. Through joint efforts with farmers,
communities, bottlers, suppliers and key partners, as well as our increased and continued investment in sustainable agriculture,
we can together help make a positive strategic impact on food security.
All of these challenges and risks — obesity; water quality and quantity; evolving consumer preferences; increased competition
and capabilities in the marketplace; product safety and quality; and food security — have the potential to have a material
adverse effect on the nonalcoholic beverage segment of the commercial beverage industry and on our Company; however, we
believe our Company is well positioned to appropriately address these challenges and risks.
See also ”Item 1A. Risk Factors” in Part I of this report for additional information about risks and uncertainties facing our
Company.
Critical Accounting Policies and Estimates
Our consolidated financial statements are prepared in accordance with accounting principles generally accepted in the United
States (“U.S. GAAP”), which require management to make estimates, judgments and assumptions that affect the amounts
reported in our consolidated financial statements and accompanying notes. We believe our most critical accounting policies and
estimates relate to the following:
• Principles of Consolidation
• Recoverability of Current and Noncurrent Assets
• Pension Plan Valuations
• Revenue Recognition
• Income Taxes
Management has discussed the development, selection and disclosure of critical accounting policies and estimates with the
Audit Committee of the Company’s Board of Directors. While our estimates and assumptions are based on our knowledge of
current events and actions we may undertake in the future, actual results may ultimately differ from these estimates and
assumptions. For a discussion of the Company’s significant accounting policies, refer to Note 1 of Notes to Consolidated
Financial Statements.
Principles of Consolidation
Our Company consolidates all entities that we control by ownership of a majority voting interest. Additionally, there are
situations in which consolidation is required even though the usual condition of consolidation (ownership of a majority voting
interest) does not apply. Generally, this occurs when an entity holds an interest in another business enterprise that was achieved
through arrangements that do not involve voting interests, which results in a disproportionate relationship between such entity’s
voting interests in, and its exposure to the economic risks and potential rewards of, the other business enterprise. This
disproportionate relationship results in what is known as a variable interest, and the entity in which we have the variable
interest is referred to as a “VIE.” An enterprise must consolidate a VIE if it is determined to be the primary beneficiary of the
VIE. The primary beneficiary has both (1) the power to direct the activities of the VIE that most significantly impact the entity’s
economic performance, and (2) the obligation to absorb losses or the right to receive benefits from the VIE that could
potentially be significant to the VIE.
Our Company holds interests in certain VIEs, primarily bottling and container manufacturing operations, for which we were
not determined to be the primary beneficiary. Our variable interests in these VIEs primarily relate to equity investments, profit
guarantees or subordinated financial support. Refer to Note 11 of Notes to Consolidated Financial Statements. Although these
financial arrangements resulted in our holding variable interests in these entities, they did not empower us to direct the
activities of the VIEs that most significantly impact the VIEs’ economic performance. Our Company’s investments, plus any
loans and guarantees, and other subordinated financial support related to these VIEs totaled $4,523 million and $3,709 million
as of December 31, 2017 and 2016, respectively, representing our maximum exposures to loss. The Company’s investments,
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plus any loans and guarantees, related to these VIEs were not individually significant to the Company’s consolidated financial
statements.
In addition, our Company holds interests in certain VIEs, primarily bottling and container manufacturing operations, for which
we were determined to be the primary beneficiary. As a result, we have consolidated these entities. Our Company’s
investments, plus any loans and guarantees, related to these VIEs totaled $1 million and $203 million as of December 31, 2017
and 2016, respectively, representing our maximum exposures to loss. The assets and liabilities of VIEs for which we are the
primary beneficiary were not significant to the Company’s consolidated financial statements.
Creditors of our VIEs do not have recourse against the general credit of the Company, regardless of whether they are accounted
for as consolidated entities.
We use the equity method to account for investments in companies if our investment provides us with the ability to exercise
significant influence over operating and financial policies of the investee. Our consolidated net income includes our Company’s
proportionate share of the net income or loss of these companies. Our judgment regarding the level of influence over each
equity method investee includes considering key factors such as our ownership interest, representation on the board of
directors, participation in policy-making decisions and material intercompany transactions.
We eliminate from our financial results all significant intercompany transactions, including the intercompany transactions with
consolidated VIEs and the intercompany portion of transactions with equity method investees.
Recoverability of Current and Noncurrent Assets
Our Company faces many uncertainties and risks related to various economic, political and regulatory environments in the
countries in which we operate, particularly in developing and emerging markets. Refer to the heading “Our Business —
Challenges and Risks” above and “Item 1A. Risk Factors” in Part I of this report. As a result, management must make
numerous assumptions which involve a significant amount of judgment when completing recoverability and impairment tests
of current and noncurrent assets in various regions around the world.
We perform recoverability and impairment tests of current and noncurrent assets in accordance with U.S. GAAP. For certain
assets, recoverability and/or impairment tests are required only when conditions exist that indicate the carrying value may not
be recoverable. For other assets, impairment tests are required at least annually, or more frequently if events or circumstances
indicate that an asset may be impaired.
Our equity method investees also perform such recoverability and/or impairment tests. If an impairment charge is recorded by
one of our equity method investees, the Company records its proportionate share of such charge as a reduction of equity income
(loss) — net in our consolidated statement of income. However, the actual amount we record with respect to our proportionate
share of such charges may be impacted by items such as basis differences, deferred taxes and deferred gains.
Management’s assessments of the recoverability and impairment tests of noncurrent assets involve critical accounting estimates.
These estimates require significant management judgment, include inherent uncertainties and are often interdependent;
therefore, they do not change in isolation. Factors that management must estimate include, among others, the economic life of
the asset, sales volume, pricing, cost of raw materials, delivery costs, inflation, cost of capital, marketing spending, foreign
currency exchange rates, tax rates, capital spending and proceeds from the sale of assets. These factors are even more difficult
to predict when global financial markets are highly volatile. The estimates we use when assessing the recoverability of current
and noncurrent assets are consistent with those we use in our internal planning. When performing impairment tests, we estimate
the fair values of the assets using management’s best assumptions, which we believe would be consistent with what a
hypothetical marketplace participant would use. Estimates and assumptions used in these tests are evaluated and updated as
appropriate. The variability of these factors depends on a number of conditions, including uncertainty about future events, and
thus our accounting estimates may change from period to period. If other assumptions and estimates had been used when these
tests were performed, impairment charges could have resulted. As mentioned above, these factors do not change in isolation
and, therefore, we do not believe it is practicable or meaningful to present the impact of changing a single factor. Furthermore,
if management uses different assumptions or if different conditions occur in future periods, future impairment charges could
result. Refer to the heading “Operations Review” below for additional information related to our present business environment.
Certain factors discussed above are impacted by our current business environment and are discussed throughout this report, as
appropriate.
Investments in Equity and Debt Securities
The carrying values of our investments in equity securities are determined using the equity method, the cost method or the fair
value method. We account for investments in companies that we do not control or account for under the equity method either at
fair value or under the cost method, as applicable. Investments in equity securities, other than investments accounted for under
the equity method, are carried at fair value if the fair value of the security is readily determinable. Equity investments carried at
35
fair value are classified as either trading or available-for-sale securities. Our investments in debt securities are carried at either
amortized cost or fair value. Investments in debt securities that the Company has the positive intent and ability to hold to
maturity are carried at amortized cost and classified as held-to-maturity. Investments in debt securities that are not classified as
held-to-maturity are carried at fair value and classified as either trading or available-for-sale. Realized and unrealized gains and
losses on trading securities and realized gains and losses on available-for-sale securities are included in net income. Unrealized
gains and losses, net of deferred taxes, on available-for-sale securities are included in our consolidated balance sheets as a
component of accumulated other comprehensive income (loss) (“AOCI”), except for the change in fair value attributable to the
currency risk being hedged, if applicable, which is included in net income. Trading securities are reported as either marketable
securities or other assets in our consolidated balance sheets. Securities classified as available-for-sale are reported as either cash
and cash equivalents, marketable securities, other investments or other assets in our consolidated balance sheets. Investments in
equity securities that do not qualify for fair value accounting or equity method accounting are accounted for under the cost
method. In accordance with the cost method, our initial investment is recorded at cost and we record dividend income when
applicable dividends are declared. Cost method investments are reported as other investments in our consolidated balance
sheets.
The following table presents the carrying values of our investments in equity and debt securities (in millions):
December 31, 2017
Carrying
Value
Percentage
of Total
Assets
Equity method investments $ 20,856 24%
Securities classified as available-for-sale 7,807 9
Securities classified as trading 407 *
Cost method investments 143 *
Total $ 29,213 33%
* Accounts for less than 1 percent of the Company’s total assets.
Investments classified as trading securities are not assessed for impairment, since they are carried at fair value with the change
in fair value included in net income. We review our investments in equity and debt securities that are accounted for using the
equity method or cost method or that are classified as available-for-sale or held-to-maturity each reporting period to determine
whether a significant event or change in circumstances has occurred that may have an adverse effect on the fair value of each
investment. When such events or changes occur, we evaluate the fair value compared to our cost basis in the investment. We
also perform this evaluation every reporting period for each investment for which our cost basis has exceeded the fair value.
The fair values of most of our Company’s investments in publicly traded companies are often readily available based on quoted
market prices. For investments in nonpublicly traded companies, management’s assessment of fair value is based on valuation
methodologies including discounted cash flows, estimates of sales proceeds and appraisals, as appropriate. We consider the
assumptions that we believe hypothetical marketplace participants would use in evaluating estimated future cash flows when
employing the discounted cash flow or estimates of sales proceeds valuation methodologies. The ability to accurately predict
future cash flows, especially in emerging and developing markets, may impact the determination of fair value.
In the event the fair value of an investment declines below our cost basis, management is required to determine if the decline in
fair value is other than temporary. If management determines the decline is other than temporary, an impairment charge is
recorded. Management’s assessment as to the nature of a decline in fair value is based on, among other things, the length of
time and the extent to which the market value has been less than our cost basis; the financial condition and near-term prospects
of the issuer; and our intent and ability to retain the investment for a period of time sufficient to allow for any anticipated
recovery in market value. During 2017, we recognized an other-than-temporary impairment charge of $50 million related to
one of our international equity method investees, primarily driven by foreign currency exchange rate fluctuations. The
Company will adopt Accounting Standards Update (“ASU”) 2016-01, Recognition and Measurement of Financial Assets and
Financial Liabilities, on January 1, 2018. Adoption of this standard will require us to revise our policy to measure equity
investments that do not result in consolidation and are not accounted for under the equity method at fair value and recognize
any changes in fair value in net income. Refer to Note 1 of Notes to Consolidated Financial Statements.
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The following table presents the difference between calculated fair values, based on quoted closing prices of publicly traded
shares, and our Company’s cost basis in investments in publicly traded companies accounted for under the equity method (in
millions):
December 31, 2017
Fair
Value
Carrying
Value Difference
Monster Beverage Corporation $ 6,463 $ 3,382 $ 3,081
Coca-Cola FEMSA, S.A.B. de C.V. 4,065 1,865 2,200
Coca-Cola European Partners plc1 3,505 3,701 (196)
Coca-Cola HBC AG 2,754 1,315 1,439
Coca-Cola Amatil Limited 1,449 721 728
Coca-Cola Bottlers Japan Inc. 1,251 1,151 100
Embotelladora Andina S.A. 647 293 354
Coca-Cola Bottling Co. Consolidated 534 116 418
449 221 228
Corporación Lindley S.A. 283 131 152
Total $ 21,400 $ 12,896 $ 8,504
1 The carrying value of our investment in Coca-Cola European Partners plc (“CCEP”) exceeded its fair value as of December 31, 2017. Based
on the length of time and the extent to which the market value has been less than our cost basis; the financial condition and near-term
prospects of the issuer; and our intent and ability to retain the investment for a period of time sufficient to allow for any anticipated recovery
in market value, management determined that the decline in fair value was temporary in nature. Therefore, we did not record an impairment
charge.
Other Assets
Our Company invests in infrastructure programs with our bottlers that are directed at strengthening our bottling system and
increasing unit case volume. Additionally, our Company advances payments to certain customers for distribution rights as well
as to fund future marketing activities intended to generate profitable volume and expenses such payments over the periods
benefited. Payments under these programs are generally capitalized and reported in the line item prepaid expenses and other
assets or other assets, as appropriate, in our consolidated balance sheets. When facts and circumstances indicate that the
carrying value of these assets or asset groups may not be recoverable, management assesses the recoverability of the carrying
value by preparing estimates of sales volume and the resulting gross profit and cash flows. These estimated future cash flows
are consistent with those we use in our internal planning. If the sum of the expected future cash flows (undiscounted and
without interest charges) is less than the carrying amount, we recognize an impairment loss. The impairment loss recognized is
the amount by which the carrying amount exceeds the fair value.
During 2017, the Company recorded an impairment charge of $19 million related to CCR’s other assets as a result of current
year refranchising activities in North America and management’s estimate of the proceeds that were expected to be received for
the remaining bottling territories upon their refranchising. This charge was recorded in our Bottling Investments operating
segment in the line item other operating charges in our consolidated statement of income and was determined by comparing the
fair value of the asset to its carrying value.
Property, Plant and Equipment
As of December 31, 2017, the carrying value of our property, plant and equipment, net of depreciation, was $8,203 million, or
9 percent of our total assets. Certain events or changes in circumstances may indicate that the recoverability of the carrying
amount or remaining useful life of property, plant and equipment should be assessed, including, among others, the manner or
length of time in which the Company intends to use the asset, a significant decrease in market value, a significant change in the
business climate in a particular market, or a current period operating or cash flow loss combined with historical losses or
projected future losses. When such events or changes in circumstances are present and an impairment review is performed, we
estimate the future cash flows expected to result from the use of the asset or asset group and its eventual disposition. These
estimated future cash flows are consistent with those we use in our internal planning. If the sum of the expected future cash
flows (undiscounted and without interest charges) is less than the carrying amount, we recognize an impairment loss. The
impairment loss recognized is the amount by which the carrying amount exceeds the fair value. We use a variety of
methodologies to determine the fair value of property, plant and equipment, including appraisals and discounted cash flow
models, which are consistent with the assumptions we believe hypothetical marketplace participants would use.
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During 2017, the Company recorded impairment charges of $310 million related to CCR’s property, plant and equipment as a
result of current year refranchising activities in North America and management’s estimate of the proceeds (a Level 3
measurement) that were expected to be received for the remaining bottling territories upon their refranchising. These charges
were recorded in our Bottling Investments operating segment in the line item other operating charges in our consolidated
statement of income and were determined by comparing the fair value of the assets to their carrying value. Refer to Note 16 of
Notes to Consolidated Financial Statements.
Goodwill, Trademarks and Other Intangible Assets
Intangible assets are classified into one of three categories: (1) intangible assets with definite lives subject to amortization,
(2) intangible assets with indefinite lives not subject to amortization and (3) goodwill. For intangible assets with definite lives,
tests for impairment must be performed if conditions exist that indicate the carrying value may not be recoverable. For
intangible assets with indefinite lives and goodwill, tests for impairment must be performed at least annually, or more
frequently if events or circumstances indicate that an asset may be impaired.
The following table presents the carrying values of intangible assets included in our consolidated balance sheet (in millions):
December 31, 2017
Carrying
Value
Percentage
of Total
Assets
Goodwill $ 9,401 11%
Trademarks with indefinite lives 6,729 8
Bottlers’ franchise rights with indefinite lives 138 *
Definite-lived intangible assets, net 262 *
Other intangible assets not subject to amortization 106 *
Total $ 16,636 19%
* Accounts for less than 1 percent of the Company’s total assets.
When facts and circumstances indicate that the carrying value of definite-lived intangible assets may not be recoverable,
management assesses the recoverability of the carrying value by preparing estimates of sales volume and the resulting gross
profit and cash flows. These estimated future cash flows are consistent with those we use in our internal planning. If the sum of
the expected future cash flows (undiscounted and without interest charges) is less than the carrying amount of the asset or asset
group, we recognize an impairment loss. The impairment loss recognized is the amount by which the carrying amount exceeds
the fair value. We use a variety of methodologies to determine the fair value of these assets, including discounted cash flow
models, which are consistent with the assumptions we believe hypothetical marketplace participants would use.
We test intangible assets determined to have indefinite useful lives, including trademarks, franchise rights and goodwill, for
impairment annually, or more frequently if events or circumstances indicate that assets might be impaired. Our Company
performs these annual impairment reviews as of the first day of our third fiscal quarter. We use a variety of methodologies in
conducting impairment assessments of indefinite-lived intangible assets, including, but not limited to, discounted cash flow
models, which are based on the assumptions we believe hypothetical marketplace participants would use. For indefinite-lived
intangible assets, other than goodwill, if the carrying amount exceeds the fair value, an impairment charge is recognized in an
amount equal to that excess. The Company has the option to perform a qualitative assessment of indefinite-lived intangible
assets, other than goodwill, rather than completing the impairment test. The Company must assess whether it is more likely
than not that the fair value of the intangible asset is less than its carrying amount. If the Company concludes that this is the
case, it must perform the testing described above. Otherwise, the Company does not need to perform any further assessment.
Intangible assets acquired in recent transactions are naturally more susceptible to impairment, primarily due to the fact that they
are recorded at fair value based on recent operating plans and macroeconomic conditions present at the time of acquisition.
Consequently, if operating results and/or macroeconomic conditions deteriorate shortly after an acquisition, it could result in
the impairment of the acquired assets. A deterioration of macroeconomic conditions may not only negatively impact the
estimated operating cash flows used in our cash flow models but may also negatively impact other assumptions used in our
analyses, including, but not limited to, the estimated cost of capital and/or discount rates. Additionally, as discussed above, in
accordance with U.S. GAAP, we are required to ensure that assumptions used to determine fair value in our analyses are
consistent with the assumptions a hypothetical marketplace participant would use. As a result, the cost of capital and/or
discount rates used in our analyses may increase or decrease based on market conditions and trends, regardless of whether our
Company’s actual cost of capital has changed. Therefore, if the cost of capital and/or discount rates change, our Company may
recognize an impairment of an intangible asset in spite of realizing actual cash flows that are approximately equal to, or greater
than, our previously forecasted amounts.
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We perform impairment tests of goodwill at our reporting unit level, which is one level below our operating segments. Our
operating segments are primarily based on geographic responsibility, which is consistent with the way management runs our
business. Our operating segments are subdivided into smaller geographic regions or territories that we sometimes refer to as
“business units.” These business units are also our reporting units. The Bottling Investments operating segment includes all
Company-owned or consolidated bottling operations, regardless of geographic location. Generally, each Company-owned or
consolidated bottling operation within our Bottling Investments operating segment is its own reporting unit. Goodwill is
assigned to the reporting unit or units that benefit from the synergies arising from each business combination.
In order to test for goodwill impairment, the Company compares the fair value of the reporting unit to its carrying value,
including goodwill. If the fair value of the reporting unit is lower than its carrying amount, goodwill is written down for the
amount by which the carrying amount exceeds the fair value. However, the loss recognized cannot exceed the carrying amount
of goodwill. We typically use discounted cash flow models to determine the fair value of a reporting unit. The assumptions
used in these models are consistent with those we believe a hypothetical marketplace participant would use.
During 2017, the Company recorded impairment charges of $457 million related to certain intangible assets. These charges
included $390 million related to goodwill and $33 million related to bottlers’ franchise rights with indefinite lives. The
impairment charges related to goodwill were determined by comparing the fair values of the reporting units, based on Level 3
inputs, to their carrying values. As a result of these charges, the carrying value of CCR’s goodwill is zero. The impairment
charge related to bottlers’ franchise rights with indefinite lives was determined by comparing the fair value of the assets, based
on Level 3 inputs, to the current carrying value. These impairment charges were incurred primarily as a result of current year
refranchising activities in North America and management’s estimate of the proceeds that were expected to be received for the
remaining bottling territories upon their refranchising. These charges were recorded in our Bottling Investments operating
segment in the line item other operating charges in our consolidated statement of income. Additionally, we recorded
impairment charges related to Venezuelan intangible assets of $34 million. The Venezuelan intangible assets were written down
due to weaker sales and the volatility of foreign currency exchange rates resulting from continued political instability. These
charges were recorded in Corporate in the line item other operating charges in our consolidated statement of income and were
determined by comparing the fair value of the intangible assets, derived using discounted cash flow analyses, to the respective
carrying values.
During 2016, the Company recorded charges of $153 million related to certain intangible assets. These charges included
$143 million related to the impairment of certain U.S. bottlers’ franchise rights, primarily as a result of lower operating
performance compared to previously modeled results as well as a revision in management’s view of the proceeds that would be
ultimately received upon refranchising. The remaining charge of $10 million was related to the impairment of goodwill and
resulted from management’s revised outlook on market conditions. These impairment charges were recorded in our Bottling
Investments operating segment in the line item other operating charges in our consolidated statement of income and were
determined by comparing the fair value of the intangible assets, derived using discounted cash flow analyses, to their respective
carrying values.
During 2015, the Company recorded a charge of $55 million related to the impairment of a Venezuelan trademark. The
Venezuelan trademark impairment was due to the Company’s revised expectations regarding the convertibility of the local
currency. In 2015, the Company also closed a transaction with Monster. Under the terms of the transaction, the Company was
required to discontinue selling energy products under one of the trademarks included in the glacéau portfolio. During the year
ended December 31, 2015, the Company recognized impairment charges of $418 million, primarily as a result of discontinuing
these products. The charges for the impairment of these trademarks were recorded in Corporate in the line item other operating
charges in our consolidated statement of income and were determined by comparing the fair value of the trademarks, derived
using discounted cash flow analyses, to the respective carrying values.
Pension Plan Valuations
Our Company sponsors and/or contributes to pension and postretirement health care and life insurance benefit plans covering
substantially all U.S. employees. We also sponsor nonqualified, unfunded defined benefit pension plans for certain associates
and participate in multi-employer pension plans in the United States. In addition, our Company and its subsidiaries have
various pension plans and other forms of postretirement arrangements outside the United States.
Management is required to make certain critical estimates related to actuarial assumptions used to determine our pension
expense and obligations. We believe the most critical assumptions are related to (1) the discount rate used to determine the
present value of the liabilities and (2) the expected long-term rate of return on plan assets. All of our actuarial assumptions are
reviewed annually, or more frequently to the extent that a settlement or curtailment occurs. Changes in these assumptions could
have a material impact on the measurement of our pension expense and obligations.
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At each measurement date, we determine the discount rate primarily by reference to rates of high-quality, long-term corporate
bonds that mature in a pattern similar to the future payments we anticipate making under the plans. As of December 31, 2017
and 2016, the weighted-average discount rate used to compute our pension obligations was 3.50 percent and 4.00 percent,
respectively.
Effective January 1, 2016, the Company changed its method of measuring the service cost and interest cost components of net
periodic benefit cost for pension and other postretirement benefit plans by applying the specific spot rates along the yield curve
to the plans’ projected cash flows. The Company believes the approach adopted in 2016 provides a more precise measurement
of these components by improving the correlation between projected cash flows and the corresponding spot rates. The change
does not affect the measurement of the Company’s pension and other postretirement benefit obligations for those plans. During
the year ended December 31, 2015, for plans using the yield curve approach, the Company measured the service cost and
interest cost components utilizing the single weighted-average discount rate derived from the yield curve.
The expected long-term rate of return on plan assets is based upon the long-term outlook of our investment strategy as well as
our historical returns and volatilities for each asset class. We also review current levels of interest rates and inflation to assess
the reasonableness of our long-term rates. Our pension plan investment objective is to ensure all of our plans have sufficient
funds to meet their benefit obligations when they become due. As a result, the Company periodically revises asset allocations,
where appropriate, to improve returns and manage risk. The weighted-average expected long-term rate of return used to
calculate our pension expense was 8.00 percent and 8.25 percent in 2017 and 2016, respectively.
In 2017, the Company’s total pension expense related to defined benefit plans was $368 million, which included $28 million of
net periodic benefit cost and $340 million of settlement charges, curtailment charges and special termination benefit costs. In
2018, we expect our total pension expense to be approximately $17 million, which includes $108 million of net periodic benefit
income and $125 million of estimated settlement charges and special termination benefit costs expected to be incurred. The
decrease in 2018 expected net periodic benefit cost is primarily due to 2017 North America refranchising activities, which
decreased the size of the active workforce and, therefore, the number of employees earning pension benefits. Favorable asset
performance in 2017 further decreased expected 2018 expense, although this was partially offset by a decrease in the weightedaverage
discount rate at December 31, 2017 compared to December 31, 2016. The estimated impact of a 50 basis-point
decrease in the discount rate on our 2018 net periodic benefit cost would be an increase to our pension expense of $25 million.
Additionally, the estimated impact of a 50 basis-point decrease in the expected long-term rate of return on plan assets on our
2018 net periodic benefit cost would be an increase to our pension expense of $29 million.
The sensitivity information provided above is based only on changes to the actuarial assumptions used for our U.S. pension
plans. As of December 31, 2017, the Company’s primary U.S. plan represented 64 percent and 65 percent of the Company’s
consolidated projected pension benefit obligation and pension assets, respectively. Refer to Note 13 of Notes to Consolidated
Financial Statements for additional information about our pension plans and related actuarial assumptions.
The Company will adopt ASU 2017-07, Improving the Presentation of Net Periodic Pension Cost and Net Periodic
Postretirement Benefit Cost, on January 1, 2018. In accordance with this standard, we will record the service cost component of
net periodic benefit cost in selling, general and administrative expenses, and we will record the non-service cost components in
other income (loss) — net. We expect to record service cost of $128 million and record a benefit of $111 million related to our
non-service cost components of net periodic benefit cost and other benefit plan charges. Refer to Note 1 of Notes to
Consolidated Financial Statements.
Revenue Recognition
We recognize revenue when persuasive evidence of an arrangement exists, delivery of products has occurred, the sales price is
fixed or determinable and collectibility is reasonably assured. For our Company, this generally means that we recognize
revenue when title to our products is transferred to our bottling partners, resellers or other customers. Title usually transfers
upon shipment to or receipt at our customers’ locations, as determined by the specific sales terms of each transaction. Our sales
terms do not allow for a right of return except for matters related to any manufacturing defects on our part.
Our customers can earn certain incentives which are included in deductions from revenue, a component of net operating
revenues in our consolidated statements of income. These incentives include, but are not limited to, cash discounts, funds for
promotional and marketing activities, volume-based incentive programs and support for infrastructure programs. Refer to
Note 1 of Notes to Consolidated Financial Statements. The aggregate deductions from revenue recorded by the Company in
relation to these programs, including amortization expense on infrastructure programs, were $6.2 billion, $6.6 billion and
$6.8 billion in 2017, 2016 and 2015, respectively. In preparing the financial statements, management must make estimates
related to the contractual terms, customer performance and sales volume to determine the total amounts recorded as deductions
from revenue. Management also considers past results in making such estimates. The actual amounts ultimately paid may be
different from our estimates. Such differences are recorded once they have been determined and have historically not been
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significant. The Company will adopt ASU 2014-09, Revenue from Contracts with Customers, and its amendments on January 1,
2018. Adoption of this standard will result in a change in our revenue recognition policy. Refer to Note 1 of Notes to
Consolidated Financial Statements.
Income Taxes
Our annual effective tax rate is based on our income and the tax laws in the various jurisdictions in which we operate.
Significant judgment is required in determining our annual tax expense and in evaluating our tax positions. We establish
reserves to remove some or all of the tax benefit of any of our tax positions at the time we determine that the position becomes
uncertain based upon one of the following: (1) the tax position is not “more likely than not” to be sustained, (2) the tax position
is “more likely than not” to be sustained, but for a lesser amount, or (3) the tax position is “more likely than not” to be
sustained, but not in the financial period in which the tax position was originally taken. For purposes of evaluating whether or
not a tax position is uncertain, (1) we presume the tax position will be examined by the relevant taxing authority that has full
knowledge of all relevant information, (2) the technical merits of a tax position are derived from authorities such as legislation
and statutes, legislative intent, regulations, rulings and case law and their applicability to the facts and circumstances of the tax
position, and (3) each tax position is evaluated without considerations of the possibility of offset or aggregation with other tax
positions taken. We adjust these reserves, including any impact on the related interest and penalties, in light of changing facts
and circumstances, such as the progress of a tax audit. Refer to the heading “Operations Review — Income Taxes” below and
Note 14 of Notes to Consolidated Financial Statements.
On September 17, 2015, the Company received a Notice from the IRS for the tax years 2007 through 2009, after a five-year
audit. In the Notice, the IRS claims that the Company’s United States taxable income should be increased by an amount that
creates a potential additional federal income tax liability of approximately $3.3 billion for the period, plus interest. No
penalties were asserted in the Notice. The disputed amounts largely relate to a transfer pricing matter involving the
appropriate amount of taxable income the Company should report in the United States in connection with its licensing of
intangible property to certain related foreign licensees regarding the manufacturing, distribution, sale, marketing and
promotion of products in overseas markets.
During the 2007-2009 audit period, the Company followed the same transfer pricing methodology for these licenses that had
consistently been followed since the methodology was agreed with the IRS in a 1996 closing agreement that applied back to
1987. The closing agreement provided prospective penalty protection as long as the Company followed the prescribed
methodology and material facts and circumstances and relevant federal tax law have not changed. On February 11, 2016, the
IRS notified the Company, without further explanation, that the IRS had determined that material facts and circumstances
and relevant federal tax law had changed permitting it to assert penalties. The Company does not agree with this
determination. The Company’s compliance with the closing agreement was audited and confirmed by the IRS in five
successive audit cycles covering the subsequent 11 years through 2006, with the last audit concluding as recently as 2009.
The Notice represents a repudiation of the methodology previously adopted in the 1996 closing agreement. The IRS designated
the matter for litigation on October 15, 2015. To the extent the matter remains designated, the Company will be prevented from
pursuing any administrative settlement at IRS Appeals or under the IRS Advance Pricing and Mutual Agreement Program.
The Company firmly believes that the IRS’ claims are without merit and plans to pursue all available administrative and
judicial remedies necessary to resolve this matter. To that end, the Company filed a petition in the U.S. Tax Court on
December 14, 2015, and the IRS filed its answer on February 12, 2016. On October 4, 2017, the IRS filed an amended answer
to the Company’s petition in which it increased its transfer pricing adjustment by $385 million resulting in an additional tax
adjustment of $135 million. A trial date has been set for March 5, 2018. The Company intends to vigorously defend its
position and is confident in its ability to prevail on the merits. On June 20, 2017, the Company filed a motion for summary
judgment on the portion of the IRS’ adjustments related to our licensee in Mexico. On December 14, 2017, the U.S. Tax Court
issued a decision on the summary judgment motion in favor of the Company. This decision effectively reduced the IRS’
potential tax adjustment by approximately $138 million.
The Company regularly assesses the likelihood of adverse outcomes resulting from examinations such as this to determine the
adequacy of its tax reserves. The Company believes that the final adjudication of this matter will not have a material impact on
its consolidated financial position, results of operations or cash flows. However, the ultimate outcome of disputes of this nature
is uncertain, and if the IRS were to prevail in any material respect on its assertions, the additional tax, interest and any potential
penalties could have a material adverse impact on the Company’s financial position, results of operations and cash flows.
A number of years may elapse before a particular matter for which we have established a reserve is audited and finally
resolved. The number of years with open tax audits varies depending on the tax jurisdiction. The tax benefit that has been
previously reserved because of a failure to meet the “more likely than not” recognition threshold would be recognized in our
income tax expense in the first interim period when the uncertainty disappears under any one of the following conditions:
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(1) the tax position is “more likely than not” to be sustained, (2) the tax position, amount, and/or timing is ultimately settled
through negotiation or litigation, or (3) the statute of limitations for the tax position has expired. Settlement of any particular
issue would usually require the use of cash.
Tax law requires items to be included in the tax return at different times than when these items are reflected in the consolidated
financial statements. As a result, the annual effective tax rate reflected in our consolidated financial statements is different from
that reported in our tax return (our cash tax rate). Some of these differences are permanent, such as expenses that are not
deductible in our tax return, and some differences reverse over time, such as depreciation expense. These timing differences
create deferred tax assets and liabilities. Deferred tax assets and liabilities are determined based on temporary differences
between the financial reporting and tax bases of assets and liabilities. The tax rates used to determine deferred tax assets or
liabilities are the enacted tax rates in effect for the year and manner in which the differences are expected to reverse. Based on
the evaluation of all available information, the Company recognizes future tax benefits, such as net operating loss
carryforwards, to the extent that realizing these benefits is considered more likely than not.
We evaluate our ability to realize the tax benefits associated with deferred tax assets by analyzing our forecasted taxable
income using both historical and projected future operating results; the reversal of existing taxable temporary differences;
taxable income in prior carryback years (if permitted); and the availability of tax planning strategies. A valuation allowance is
required to be established unless management determines that it is more likely than not that the Company will ultimately realize
the tax benefit associated with a deferred tax asset. As of December 31, 2017, the Company’s valuation allowances on deferred
tax assets were $501 million and were primarily related to uncertainties regarding the future realization of recorded tax benefits
on tax loss carryforwards generated in various jurisdictions. Current evidence does not suggest we will realize sufficient taxable
income of the appropriate character within the carryforward period to allow us to realize these deferred tax benefits. If we were
to identify and implement tax planning strategies to recover these deferred tax assets or generate sufficient income of the
appropriate character in these jurisdictions in the future, it could lead to the reversal of these valuation allowances and a
reduction of income tax expense. The Company believes it will generate sufficient future taxable income to realize the tax
benefits related to the remaining net deferred tax assets in our consolidated balance sheet.
The Company does not record a U.S. deferred tax liability for the excess of the book basis over the tax basis of its investments
in foreign subsidiaries to the extent that the basis difference results from earnings that meet the indefinite reversal criteria.
These criteria are met if the foreign subsidiary has invested, or will invest, the undistributed earnings indefinitely. The decision
as to the amount of undistributed earnings that the Company intends to maintain in non-U.S. subsidiaries takes into account
items including, but not limited to, forecasts and budgets of financial needs of cash for working capital, liquidity plans, capital
improvement programs, merger and acquisition plans, and planned loans to other non-U.S. subsidiaries. The Company also
evaluates its expected cash requirements in the United States. Other factors that can influence that determination are local
restrictions on remittances (for example, in some countries a central bank application and approval are required in order for the
Company’s local country subsidiary to pay a dividend), economic stability and asset risk. Refer to Note 14 of Notes to
Consolidated Financial Statements.
The Tax Reform Act was signed into law on December 22, 2017. Among other things, the Tax Reform Act reduces the U.S.
federal corporate tax rate from 35.0 percent to 21.0 percent effective for tax years beginning after December 31, 2017,
transitions the U.S. method of taxation from a worldwide tax system to a modified territorial system and requires companies to
pay a one-time transition tax over a period of eight years on the mandatory deemed repatriation of prescribed foreign earnings
as of December 31, 2017. At December 31, 2017, we have not yet finalized the calculations of the tax effects of the Tax Reform
Act; however, we have calculated a reasonable estimate of the effects on our year end income tax provision in accordance with
our current understanding of the Tax Reform Act and the available guidance. As a result, the Company recognized a net
provisional tax charge in the amount of $3.6 billion in 2017, which is included as a component of income taxes from continuing
operations on our consolidated statement of income. We will continue to refine our calculations as additional analysis is
completed. In addition, our estimates may also be affected as we gain a more thorough understanding of the Tax Reform Act as
a result of potential legislative or regulatory provisions or interpretive guidance.
The one-time transition tax is based on our total accumulated post-1986 prescribed foreign earnings and profits (“E&P”)
estimated to be $42 billion, the majority of which was previously considered to be indefinitely reinvested and, accordingly, no
U.S. federal and state income taxes had been provided. We recorded a provisional tax amount of $4.6 billion as a reasonable
estimate for our one-time transition tax liability and a $0.6 billion provisional deferred tax for the related withholding taxes and
state income taxes. Because of the complexities of the Tax Reform Act, we are still finalizing our calculation of the total
accumulated post-1986 prescribed E&P for the applicable foreign entities. Further, the transition tax is based in part on the
amount of those earnings held in cash and other specified assets. This amount may change when we finalize the calculation of
post-1986 prescribed foreign E&P and finalize the amounts held in cash or other specified assets. No additional income taxes
have been provided for any additional outside basis differences inherent in these entities, as these amounts continue to be
provisionally indefinitely reinvested in foreign operations. Determining the amount of unrecognized deferred tax liability
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related to any additional outside basis differences in these entities (i.e., basis differences in excess of that subject to the onetime
transition tax) is not practicable. We also remeasured and adjusted certain deferred tax assets and liabilities based on the
rates at which they are expected to reverse in the future, which is generally 21.0 percent. However, we are still analyzing
certain aspects of the Tax Reform Act and refining our calculations, which could affect the measurement of these balances or
give rise to new deferred tax amounts. The provisional amount recorded related to the remeasurement and adjustments of our
deferred tax balance was a tax benefit of $1.6 billion.
On December 22, 2017, Staff Accounting Bulletin No. 118 (“SAB 118”) was issued to address the application of U.S. GAAP in
situations when a registrant does not have the necessary information available, prepared, or analyzed (including computations)
in reasonable detail to finalize the calculations for certain income tax effects of the Tax Reform Act. In accordance with SAB
118, the Company has determined that the net tax charge of $3.6 billion recorded in connection with the Tax Reform Act is a
provisional amount and a reasonable estimate as of December 31, 2017. Additional work is necessary to finalize the
calculations for certain income tax effects of the Tax Reform Act. Additionally, certain of our equity method investees are
impacted by the Tax Reform Act and have recorded provisional tax amounts. To the extent their provisional amounts are refined
in 2018, we will record our proportionate share in the line item equity income (loss) — net in our consolidated statement of
income.
The Global Intangible Low-Taxed Income (“GILTI”) provisions of the Tax Reform Act require the Company to include in its
U.S. income tax return foreign subsidiary earnings in excess of an allowable return on the foreign subsidiary’s tangible assets.
The Company has not yet elected an accounting policy related to how it will account for GILTI and therefore has not provided
any deferred tax impacts of GILTI in its consolidated financial statements for the year ended December 31, 2017.
The Company’s effective tax rate is expected to be approximately 21.0 percent in 2018. This estimated tax rate does not reflect
the potential impact of further clarification of certain matters related to the Tax Reform Act and any unusual or special items
that may affect our tax rate in 2018.
Operations Review
Our organizational structure as of December 31, 2017 consisted of the following operating segments: Europe, Middle East and
Africa; Latin America; North America; Asia Pacific; Bottling Investments; and Corporate. For further information regarding
our operating segments, refer to Note 19 of Notes to Consolidated Financial Statements.
Structural Changes, Acquired Brands and Newly Licensed Brands
In order to continually improve upon the Company’s operating performance, from time to time, we engage in buying and
selling ownership interests in bottling partners and other manufacturing operations. In addition, we also acquire brands or enter
into license agreements for certain brands to supplement our beverage offerings. These items impact our operating results and
certain key metrics used by management in assessing the Company’s performance.
Unit case volume growth is a metric used by management to evaluate the Company’s performance because it measures demand
for our products at the consumer level. The Company’s unit case volume represents the number of unit cases (or unit case
equivalents) of Company beverage products directly or indirectly sold by the Company and its bottling partners to customers
and, therefore, reflects unit case volume for both consolidated and unconsolidated bottlers. Refer to the heading “Beverage
Volume” below.
Concentrate sales volume represents the amount of concentrates, syrups, beverage bases, source waters, and powders/minerals
(in all instances expressed in equivalent unit cases) sold by, or used in finished products sold by, the Company to its bottling
partners or other customers. Refer to the heading “Beverage Volume” below.
Our Bottling Investments operating segment and our other finished product operations typically generate net operating
revenues by selling sparkling soft drinks and a variety of other beverages, such as juices, juice drinks, sports drinks, waters,
teas and coffees, to retailers or to distributors, wholesalers and bottling partners who distribute them to retailers. In addition, in
the United States, we manufacture fountain syrups and sell them to fountain retailers such as restaurants and convenience stores
who use the fountain syrups to produce beverages for immediate consumption, or to authorized fountain wholesalers or bottling
partners who resell the fountain syrups to fountain retailers. For these consolidated finished product operations, we recognize
the associated concentrate sales volume at the time the unit case or unit case equivalent is sold to the customer. Our concentrate
operations typically generate net operating revenues by selling concentrates and syrups to authorized bottling operations. For
these concentrate operations, we recognize concentrate revenue and concentrate sales volume when we sell concentrate and
syrups to the authorized unconsolidated bottling operations, and we typically report unit case volume when finished products
manufactured from the concentrates and syrups are sold to the customer. When we analyze our net operating revenues we
generally consider the following four factors: (1) volume growth (concentrate sales volume or unit case volume, as
43
appropriate), (2) acquisitions and divestitures (including structural changes defined below), as applicable, (3) changes in price,
product and geographic mix and (4) foreign currency fluctuations. Refer to the heading “Net Operating Revenues” below.
We generally refer to acquisitions and divestitures of bottling and distribution operations and consolidation or deconsolidation
of bottling and distribution entities for accounting purposes as structural changes, which are a component of acquisitions and
divestitures (“structural changes”). Typically, structural changes do not impact the Company’s unit case volume on a
consolidated basis or at the geographic operating segment level. We recognize unit case volume for all sales of Company
beverage products regardless of our ownership interest in the bottling partner, if any. However, the unit case volume reported
by our Bottling Investments operating segment is generally impacted by structural changes because it only includes the unit
case volume of our consolidated bottling operations. Refer to Note 2 of Notes to Consolidated Financial Statements for
additional information on the Company’s acquisitions and divestitures.
“Acquired brands” refers to brands acquired during the past 12 months. Typically, the Company has not reported unit case
volume or recognized concentrate sales volume related to acquired brands in periods prior to the closing of a transaction.
Therefore, the unit case volume and concentrate sales volume from the sale of these brands is incremental to prior year volume.
We do not generally consider acquired brands to be structural changes.
“Licensed brands” refers to brands not owned by the Company, but for which we hold certain rights, generally including, but
not limited to, distribution rights, and from which we derive an economic benefit when these brands are ultimately sold.
Typically, the Company has not reported unit case volume or recognized concentrate sales volume related to these brands in
periods prior to the beginning of the term of a license agreement. Therefore, in the year that the licenses are entered into, the
unit case volume and concentrate sales volume from the sale of these brands is incremental to prior year volume. We do not
generally consider newly licensed brands to be structural changes.
In 2017, ABI’s controlling interest in CCBA was transitioned to the Company, resulting in its consolidation. The results of
CCBA have been recorded as discontinued operations. The impact of this transaction has been included as a structural change
in our analysis of net operating revenues on a consolidated basis as well as for the Europe, Middle East and Africa operating
segment.
Also in 2017, the Company refranchised its bottling operations in China to the two local franchise bottlers. The impact of these
refranchising activities has been included as a structural change in our analysis of net operating revenues on a consolidated
basis as well as for our Asia Pacific and Bottling Investments operating segments.
Throughout 2017, 2016 and 2015, the Company refranchised bottling territories in North America that were previously
managed by CCR to certain of our unconsolidated bottling partners. The impact of these refranchising activities has been
included as a structural change in our analysis of net operating revenues on a consolidated basis as well as for our North
America and Bottling Investments operating segments. In addition, for non-Company-owned and licensed beverage products
sold in the refranchised territories for which the Company no longer reports unit case volume, we have eliminated the unit case
volume from the applicable base year when calculating volume growth rates on a consolidated basis as well as for the North
America and Bottling Investments operating segments.
During 2016, the Company deconsolidated its South African bottling operations and disposed of its related equity method
investment in exchange for equity method investments in CCBA and CCBA’s South African subsidiary. As part of the
transaction, the Company also acquired and licensed several brands. The impacts of the deconsolidation, the disposal of the
related equity method investment and the new equity method investments have been included as a structural change in our
analysis of net operating revenues on a consolidated basis as well as for our Europe, Middle East and Africa and Bottling
Investments operating segments. The brands and licenses that the Company acquired impacted the Company’s unit case volume
and concentrate sales volume and therefore, in addition to being included as a structural change, they are also considered
acquired brands.
During 2016, the Company also deconsolidated our German bottling operations as a result of their being combined to create
CCEP. As a result of the transaction, the Company now owns an equity method investment in CCEP. Accordingly, the impact of
the deconsolidation and new equity method investment has been included as a structural change in our analysis of net operating
revenues on a consolidated basis as well as for our Europe, Middle East and Africa and Bottling Investments operating
segments. The Company also changed our funding arrangement with our bottling partners in China, which resulted in a
reduction in net operating revenues with an offsetting reduction in direct marketing expense. The impact of the change in the
arrangement has been included as a structural change in our analysis of net operating revenues on a consolidated basis as well
as for our Asia Pacific operating segment.
In 2015, the Company closed a transaction with Monster (“Monster Transaction”), which has been included as a structural
change in our analysis of net operating revenues on a consolidated basis as well as for each of the Company’s operating
segments. This transaction consisted of multiple elements including, but not limited to, the acquisition of Monster’s non-energy
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brands and the expansion of our distribution territories for Monster’s energy brands. These elements of the transaction impacted
the Company’s unit case volume and concentrate sales volume and therefore, in addition to being included as a structural
change, they are also considered acquired brands.
Also during 2015, the Company acquired a South African bottler, which has been included as a structural change in our
analysis of net operating revenues on a consolidated basis as well as for the Bottling Investments operating segment.
The Company sells concentrates and syrups to both consolidated and unconsolidated bottling partners. The ownership structure
of our bottling partners impacts the timing of recognizing concentrate revenue and concentrate sales volume. When we sell
concentrates or syrups to our consolidated bottling partners, we are not able to recognize the concentrate revenue or concentrate
sales volume until the bottling partner has sold finished products manufactured from the concentrates or syrups to a third party
or independent customer. When we sell concentrates or syrups to our unconsolidated bottling partners, we recognize the
concentrate revenue and concentrate sales volume when the concentrates or syrups are sold to the bottling partner. The
subsequent sale of the finished products manufactured from the concentrates or syrups to a customer does not impact the timing
of recognizing the concentrate revenue or concentrate sales volume. When we account for an unconsolidated bottling partner as
an equity method investment, we eliminate the intercompany profit related to these transactions until the equity method
investee has sold finished products manufactured from the concentrates or syrups to a third party or independent customer.
Beverage Volume
We measure the volume of Company beverage products sold in two ways: (1) unit cases of finished products and
(2) concentrate sales. As used in this report, “unit case” means a unit of measurement equal to 192 U.S. fluid ounces of finished
beverage (24 eight-ounce servings); and “unit case volume” means the number of unit cases (or unit case equivalents) of
Company beverage products directly or indirectly sold by the Company and its bottling partners to customers. Unit case
volume primarily consists of beverage products bearing Company trademarks. Also included in unit case volume are certain
products licensed to, or distributed by, our Company, and brands owned by Coca-Cola system bottlers for which our Company
provides marketing support and from the sale of which we derive economic benefit. In addition, unit case volume includes sales
by certain joint ventures in which the Company has an equity interest. We believe unit case volume is one of the measures of
the underlying strength of the Coca-Cola system because it measures trends at the consumer level. The unit case volume
numbers used in this report are derived based on estimates received by the Company from its bottling partners and distributors.
Concentrate sales volume represents the amount of concentrates, syrups, beverage bases, source waters, and powders/minerals
(in all instances expressed in equivalent unit cases) sold by, or used in finished beverages sold by, the Company to its bottling
partners or other customers. Unit case volume and concentrate sales volume growth rates are not necessarily equal during any
given period. Factors such as seasonality, bottlers’ inventory practices, supply point changes, timing of price increases, new
product introductions and changes in product mix can impact unit case volume and concentrate sales volume and can create
differences between unit case volume and concentrate sales volume growth rates. In addition to the items mentioned above, the
impact of unit case volume from certain joint ventures in which the Company has an equity interest but to which the Company
does not sell concentrates, syrups, beverage bases, source waters, or powders/minerals may give rise to differences between
unit case volume and concentrate sales volume growth rates.
45
Information about our volume growth worldwide and by operating segment is as follows:
Percent Change
2017 versus 2016 2016 versus 2015
Year Ended December 31, Unit Cases1,2
Concentrate
Sales Unit Cases1,2
Concentrate
Sales
Worldwide —% —% 1% —%
6
Europe, Middle East & Africa 1% 1%
3
1% —%
Latin America (2) (3) (1) (1)
North America — 2
4
1 2
6
Asia Pacific 1 4
5
2 3
Bottling Investments (41) N/A (16) N/A
1 Bottling Investments operating segment data reflects unit case volume growth for consolidated bottlers only.
2 Geographic operating segment data reflects unit case volume growth for all bottlers, both consolidated and unconsolidated, and distributors
in the applicable geographic areas.
3 After considering the impact of structural changes, concentrate sales volume for Europe, Middle East and Africa for the year ended
December 31, 2017 grew 2 percent.
4 After considering the impact of structural changes, concentrate sales volume for North America for the year ended December 31, 2017 was
even.
5 After considering the impact of structural changes, concentrate sales volume for Asia Pacific for the year ended December 31, 2017 grew
1 percent.
6 After considering the impact of structural changes, concentrate sales volume both worldwide and for North America for the year ended
December 31, 2016 grew 1 percent.
Unit Case Volume
The Coca-Cola system sold 29.2 billion, 29.3 billion and 29.2 billion unit cases of our products in 2017, 2016 and 2015,
respectively. The unit case volume for 2017, 2016 and 2015 reflects the impact of brands acquired and licensed during the
applicable year. The unit case volume for 2017, 2016 and 2015 also reflects the impact of the transfer of distribution rights with
respect to non-Company-owned brands that were previously licensed to us in North American bottling territories that have
since been refranchised. The Company eliminated the unit case volume related to these structural changes from the base year,
as applicable, when calculating 2017 versus 2016 and 2016 versus 2015 unit case volume growth rates.
Sparkling soft drinks represented 69 percent, 69 percent and 70 percent of our worldwide unit case volume for 2017, 2016 and
2015, respectively. Trademark Coca-Cola accounted for 45 percent, 45 percent and 46 percent of our worldwide unit case
volume for 2017, 2016 and 2015, respectively.
In 2017, unit case volume in the United States represented 19 percent of the Company’s worldwide unit case volume. Of the
U.S. unit case volume, 62 percent was attributable to sparkling soft drinks. Trademark Coca-Cola accounted for 43 percent of
U.S. unit case volume.
Unit case volume outside the United States represented 81 percent of the Company’s worldwide unit case volume for 2017. The
countries outside the United States in which our unit case volumes were the largest were Mexico, China, Brazil and Japan,
which together accounted for 31 percent of our worldwide unit case volume. Of the non-U.S. unit case volume, 71 percent was
attributable to sparkling soft drinks. Trademark Coca-Cola accounted for 45 percent of non-U.S. unit case volume.
Year Ended December 31, 2017 versus Year Ended December 31, 2016
In Europe, Middle East and Africa, unit case volume grew 1 percent, reflecting an 8 percent increase in tea and coffee, a
5 percent increase in water, enhanced water and sports drinks and a 1 percent increase in sparkling soft drinks. These increases
were partially offset by a decrease of 3 percent in juice, dairy and plant-based beverages. The group reported increases in unit
case volume in our Central & Eastern Europe, Turkey, Caucasus & Central Asia, South & East Africa and West Africa business
units. The increases in these business units were partially offset by even results in both our Middle East & North Africa and
Western Europe business units.
Unit case volume in Latin America decreased 2 percent, which included declines of 3 percent in sparkling soft drinks and
1 percent in water, enhanced water and sports drinks. The group’s volume reflected declines of 10 percent in the Latin Center
business unit and 6 percent in the Brazil business unit. These declines were partially offset by 1 percent growth in the Mexico
46
business unit, which included 1 percent growth in water, enhanced water and sports drinks, and even performance in sparkling
soft drinks.
In North America, unit case volume was even, reflecting even volume for sparkling soft drinks, a 2 percent decline in water,
enhanced water and sports drinks and growth in energy drinks. North America’s volume performance in sparkling soft drinks
included 4 percent growth in Trademark Sprite and 5 percent growth in Trademark Fanta offset by a 5 percent decline in Diet
Coke.
Unit case volume in Asia Pacific increased 1 percent, reflecting a 2 percent increase in both sparkling soft drinks and juice,
dairy and plant-based beverages. The increase in sparkling soft drinks included 4 percent growth in Trademark Coca-Cola. The
group’s unit case volume reflected an increase of 2 percent in both the ASEAN and Greater China & Korea business units and a
1 percent increase in the India & South West Asia business unit, partially offset by a 2 percent decline in the South Pacific
business unit. Unit case volume in the Japan business unit was even.
Unit case volume for Bottling Investments decreased 41 percent. This decrease primarily reflects the North America
refranchising activities and the refranchising of our China bottling operations.
Year Ended December 31, 2016 versus Year Ended December 31, 2015
In Europe, Middle East and Africa, unit case volume grew 1 percent, which included even volume in sparkling soft drinks. The
group’s sparkling soft drinks performance included a 1 percent decline in Trademark Coca-Cola, offset by an increase of
4 percent in Trademark Sprite and an increase of 1 percent in Trademark Fanta. The group had unit case volume growth in
water, tea and sports drinks, while volume for juice and juice drinks declined. The group reported increases in unit case volume
in our Western Europe, Middle East & North Africa, West Africa and South & East Africa business units. The increases in these
business units were partially offset by declines in unit case volume in both our Central & Eastern Europe and Turkey, Caucasus
& Central Asia business units.
Unit case volume in Latin America decreased 1 percent, which included a decline of 2 percent in sparkling soft drinks. Unit
case volume growth was reported for water, tea and sports drinks. The group’s volume reflected a decline of 7 percent in both
the Brazil and Latin Center business units and a decline of 3 percent in the South Latin business unit. These declines were
partially offset by unit case volume growth of 5 percent in the Mexico business unit, which reflected 5 percent growth in
sparkling soft drinks. Mexico’s sparkling soft drinks unit case growth was led by 4 percent growth in Trademark Coca-Cola.
In North America, unit case volume grew 1 percent. Sparkling soft drinks volume was even, which included 3 percent growth
in Trademark Sprite and 6 percent growth in Trademark Fanta offset by a 5 percent decline in Diet Coke. The group had unit
case growth in water, sports drinks, juice and juice drinks and dairy. Unit case volume for vitaminwater grew 6 percent.
Unit case volume in Asia Pacific increased 2 percent. Volume for sparkling soft drinks was even, which included 2 percent
growth in Trademark Coca-Cola offset by a 4 percent decline in Trademark Sprite. The group had unit case volume growth in
water, teas and coffee, while volume for juice and juice drinks declined. The group’s unit case volume reflected an increase of
6 percent in the ASEAN business unit and an increase of 3 percent in both the India & South West Asia and Japan business
units. The growth in these business units was partially offset by a unit case volume decline of 1 percent in the Greater China &
Korea business unit.
Unit case volume for Bottling Investments decreased 16 percent. This decrease primarily reflects the deconsolidation of our
German bottling operations in May 2016, a decline in CCR’s unit case volume of 14 percent as well as a decline in China. The
decline in CCR’s unit case volume was primarily driven by North America refranchising activities. The unfavorable impact of
these items on the group’s unit case volume results was partially offset by growth in India and other markets where we own or
otherwise consolidate bottling operations. The Company’s consolidated bottling operations accounted for 33 percent and
67 percent of the unit case volume in China and India, respectively. CCR accounted for 51 percent of the total
bottler distributed unit case volume in North America.
Concentrate Sales Volume
In 2017, worldwide concentrate sales volume and unit case volume were both even compared to 2016. In 2016, worldwide unit
case sales volume grew 1 percent and concentrate sales volume was even compared to 2015. After considering the impact of
structural changes, concentrate sales volume grew 1 percent during the year ended December 31, 2016. The differences
between concentrate sales volume and unit case volume growth rates for the operating segments were primarily due to the
timing of concentrate shipments, structural changes and the impact of unit case volume from certain joint ventures in which the
Company has an equity interest, but to which the Company does not sell concentrates, syrups, beverage bases or powders.
47
Analysis of Consolidated Statements of Income
Percent Change
Year Ended December 31, 2017 2016 2015
2017 vs.
2016
2016 vs.
2015
(In millions except percentages and per share data)
NET OPERATING REVENUES $ 35,410 $ 41,863 $ 44,294 (15)% (5)%
Cost of goods sold 13,256 16,465 17,482 (19) (6)
GROSS PROFIT 22,154 25,398 26,812 (13) (5)
GROSS PROFIT MARGIN 62.6% 60.7% 60.5%
Selling, general and administrative expenses 12,496 15,262 16,427 (18) (7)
Other operating charges 2,157 1,510 1,657 43 (9)
OPERATING INCOME 7,501 8,626 8,728 (13) (1)
OPERATING MARGIN 21.2% 20.6% 19.7%
Interest income 677 642 613 6 5
Interest expense 841 733 856 15 (14)
Equity income (loss) — net 1,071 835 489 28 71
Other income (loss) — net (1,666) (1,234) 631 (35) *
INCOME FROM CONTINUING OPERATIONS BEFORE
INCOME TAXES 6,742 8,136 9,605 (17) (15)
Income taxes from continuing operations 5,560 1,586 2,239 251 (29)
Effective tax rate 82.5% 19.5% 23.3%
NET INCOME FROM CONTINUING OPERATIONS 1,182 6,550 7,366 (82) (11)
Income from discontinued operations (net of income taxes of
$47, $0 and $0, respectively) 101 — — * *
CONSOLIDATED NET INCOME 1,283 6,550 7,366 (80) (11)
Less: Net income attributable to noncontrolling interests 35 23 15 55 45
NET INCOME ATTRIBUTABLE TO SHAREOWNERS OF
THE COCA-COLA COMPANY $ 1,248 $ 6,527 $ 7,351 (81)% (11)%
BASIC NET INCOME PER SHARE1 $ 0.29 $ 1.51 $ 1.69 (81)% (11)%
DILUTED NET INCOME PER SHARE1 $ 0.29 $ 1.49 $ 1.67 (81)% (10)%
* Calculation is not meaningful.
1 Calculated based on net income attributable to shareowners of The Coca-Cola Company.
48
Net Operating Revenues
Year Ended December 31, 2017 versus Year Ended December 31, 2016
The Company’s net operating revenues decreased $6,453 million, or 15 percent.
The following table illustrates, on a percentage basis, the estimated impact of key factors resulting in the increase (decrease) in
net operating revenues on a consolidated basis and for each of our operating segments:
Percent Change 2017 vs. 2016
Volume1
Acquisitions &
Divestitures
Price, Product &
Geographic Mix
Currency
Fluctuations Total
Consolidated —% (17)% 3% (1)% (15)%
Europe, Middle East & Africa 2% (2)% 3% (2)% 1%
Latin America (3) — 8 — 5
North America — 2 3 — 4
Asia Pacific 1 — (1) (4) (2)
Bottling Investments (3) (48) 4 — (47)
Corporate * * * * *
Note: Certain rows may not add due to rounding.
* Calculation is not meaningful.
1 Represents the percent change in net operating revenues attributable to the increase (decrease) in concentrate sales volume for our
geographic operating segments (expressed in equivalent unit cases) after considering the impact of structural changes. For our Bottling
Investments operating segment, this represents the percent change in net operating revenues attributable to the increase (decrease) in unit
case volume after considering the impact of structural changes. Our Bottling Investments operating segment data reflects unit case volume
growth for consolidated bottlers only. Refer to the heading “Beverage Volume” above.
Refer to the heading “Beverage Volume” above for additional information related to changes in our unit case and concentrate
sales volumes.
“Acquisitions and divestitures” refers to acquisitions and divestitures of brands or businesses, some of which the Company
considers to be structural changes. Refer to the heading “Structural Changes, Acquired Brands and Newly Licensed Brands”
above for additional information related to the structural changes.
“Price, product and geographic mix” refers to the change in revenues caused by factors such as price changes, the mix of
products and packages sold, and the mix of channels and geographic territories where the sales occurred.
Price, product and geographic mix had a 3 percent favorable impact on our consolidated net operating revenues. Price, product
and geographic mix was impacted by a variety of factors and events including, but not limited to, the following:
• Europe, Middle East and Africa — favorably impacted as a result of pricing initiatives and product and package mix,
partially offset by geographic mix;
• Latin America — favorable price mix in all four of the segment’s business units and the impact of inflationary
environments in certain markets;
• North America — favorably impacted as a result of pricing initiatives and product and package mix;
• Asia Pacific — unfavorably impacted by geographic mix, partially offset by the favorable impact of pricing initiatives
and product and package mix; and
• Bottling Investments — favorably impacted as a result of pricing initiatives and product and package mix in North
America.
Foreign currency fluctuations decreased our consolidated net operating revenues by 1 percent. This unfavorable impact was
primarily due to a stronger U.S. dollar compared to certain foreign currencies, including the U.K. pound sterling, Japanese yen,
Argentine peso and Mexican peso, which had an unfavorable impact on our Europe, Middle East and Africa, Asia Pacific and
Latin America operating segments. The unfavorable impact of a stronger U.S. dollar compared to the currencies listed above
was partially offset by the impact of a weaker U.S. dollar compared to certain other foreign currencies, including the euro,
South African rand, Australian dollar and Brazilian real, which had a favorable impact on our Europe, Middle East and Africa,
Asia Pacific and Latin America operating segments. Refer to the heading “Liquidity, Capital Resources and Financial
Position — Foreign Exchange” below.
49
Net operating revenue growth rates are impacted by sales volume; acquisitions and divestitures; price, product and geographic
mix; and foreign currency fluctuations. The size and timing of acquisitions and divestitures are not consistent from period to
period. The Company currently expects acquisitions and divestitures to have a 17 percent unfavorable impact on full year 2018
net operating revenues. Based on current spot rates and our hedging coverage in place, we expect currencies will have a slight
favorable impact on our full year 2018 net operating revenues.
Year Ended December 31, 2016 versus Year Ended December 31, 2015
The Company’s net operating revenues decreased $2,431 million, or 5 percent.
The following table illustrates, on a percentage basis, the estimated impact of key factors resulting in the increase (decrease) in
net operating revenues on a consolidated basis and for each of our operating segments:
Percent Change 2016 vs. 2015
Volume1
Acquisitions &
Divestitures
Price, Product &
Geographic Mix
Currency
Fluctuations Total
Consolidated 1% (6)% 3% (3)% (5)%
Europe, Middle East & Africa —% (4)% 2% (3)% (4)%
Latin America (1) — 13 (18) (6)
North America 1 — 3 — 4
Asia Pacific 3 (2) (2) 1 1
Bottling Investments — (13) 1 (1) (14)
Corporate * * * * *
Note: Certain rows may not add due to rounding.
* Calculation is not meaningful.
1 Represents the percent change in net operating revenues attributable to the increase (decrease) in concentrate sales volume for our
geographic operating segments (expressed in equivalent unit cases) after considering the impact of structural changes. For our Bottling
Investments operating segment, this represents the percent change in net operating revenues attributable to the increase (decrease) in unit
case volume after considering the impact of structural changes. Our Bottling Investments operating segment data reflects unit case volume
growth for consolidated bottlers only. Refer to the heading “Beverage Volume” above.
Refer to the heading “Beverage Volume” above for additional information related to changes in our unit case and concentrate
sales volumes.
“Acquisitions and Divestitures” refers to acquisitions and divestitures of brands or businesses, some of which the Company
considers to be structural changes. Refer to the heading “Structural Changes, Acquired Brands and Newly Licensed Brands”
above for additional information related to the structural changes. The acquisitions and divestitures percent change for 2016
versus 2015 in the table above consisted entirely of structural changes.
Price, product and geographic mix had a 3 percent favorable impact on our consolidated net operating revenues. Price, product
and geographic mix was impacted by a variety of factors and events including, but not limited to, the following:
• Europe, Middle East and Africa — favorable product and geographic mix;
• Latin America — favorable price mix in all four of the segment’s business units and the impact of inflationary
environments in certain markets, partially offset by unfavorable geographic mix;
• North America — favorably impacted as a result of pricing initiatives and product and package mix; and
• Asia Pacific — unfavorable product and channel mix.
Foreign currency fluctuations decreased our consolidated net operating revenues by 3 percent. This unfavorable impact was
primarily due to a stronger U.S. dollar compared to certain foreign currencies, including the South African rand, euro, U.K.
pound sterling, Brazilian real, Argentine peso, Mexican peso and Australian dollar, which had an unfavorable impact on our
Europe, Middle East and Africa, Latin America, Asia Pacific and Bottling Investments operating segments. The unfavorable
impact of a stronger U.S. dollar compared to the currencies listed above was partially offset by the impact of a weaker U.S.
dollar compared to certain other foreign currencies, including the Japanese yen, which had a favorable impact on our Asia
Pacific operating segment. Refer to the heading “Liquidity, Capital Resources and Financial Position — Foreign Exchange”
below.
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Net Operating Revenues by Operating Segment
Information about our net operating revenues by operating segment as a percentage of Company net operating revenues is as
follows:
Year Ended December 31, 2017 2016 2015
Europe, Middle East & Africa 20.7% 16.8% 15.7%
Latin America 11.2 8.9 9.0
North America 24.4 15.4 12.6
Asia Pacific 13.5 11.4 10.6
Bottling Investments 29.8 47.2 51.7
Corporate 0.4 0.3 0.4
Total 100.0% 100.0% 100.0%
The percentage contribution of each operating segment fluctuates over time due to net operating revenues in certain operating
segments growing at a faster rate compared to other operating segments. Net operating revenue growth rates are impacted by
sales volume; acquisitions and divestitures; price, product and geographic mix; and foreign currency fluctuations. For
additional information about the impact of foreign currency fluctuations, refer to the heading “Liquidity, Capital Resources and
Financial Position — Foreign Exchange” below and for additional information about acquisitions and divestitures, refer to Note
2 of Notes to Consolidated Financial Statements.
Gross Profit Margin
As a result of our finished goods operations, which are primarily included in our North America and Bottling Investments
operating segments, the following inputs represent a substantial portion of the Company’s total cost of goods sold:
(1) sweeteners, (2) metals, (3) juices and (4) PET. The Company enters into hedging activities related to certain commodities in
order to mitigate a portion of the price risk associated with forecasted purchases. Many of the derivative financial instruments
used by the Company to mitigate the risk associated with these commodity exposures, including any related foreign currency
exposure, do not qualify for hedge accounting. As a result, the changes in fair value of these derivative instruments have been,
and will continue to be, included as a component of net income in each reporting period. The Company recorded gains related
to these derivatives of $14 million and $79 million during the years ended December 31, 2017 and December 31, 2016,
respectively, and recorded a loss of $206 million during the year ended December 31, 2015 in the line item cost of goods sold
in our consolidated statements of income. Refer to Note 5 of Notes to Consolidated Financial Statements. We do not currently
expect changes in commodity costs to have a significant impact on our 2018 gross profit margin as compared to 2017.
Year Ended December 31, 2017 versus Year Ended December 31, 2016
Our gross profit margin increased to 62.6 percent in 2017 from 60.7 percent in 2016. The increase was primarily due to the
impact of acquisitions and divestitures, partially offset by the unfavorable impact of foreign currency exchange rate
fluctuations. Refer to Note 2 of Notes to Consolidated Financial Statements for additional information related to acquisitions
and divestitures.
Year Ended December 31, 2016 versus Year Ended December 31, 2015
Our gross profit margin increased to 60.7 percent in 2016 from 60.5 percent in 2015. The increase was primarily due to the
impact of positive price mix and lower commodity costs, partially offset by the unfavorable impact of foreign currency
exchange rate fluctuations and acquisitions and divestitures. Refer to Note 2 of Notes to Consolidated Financial Statements for
additional information related to acquisitions and divestitures.
51
Selling, General and Administrative Expenses
The following table sets forth the significant components of selling, general and administrative expenses (in millions):
Year Ended December 31, 2017 2016 2015
Stock-based compensation expense $ 219 $ 258 $ 236
Advertising expenses 3,958 4,004 3,976
Selling and distribution expenses1
3,257 5,177 6,025
Other operating expenses 5,062 5,823 6,190
Selling, general and administrative expenses $ 12,496 $ 15,262 $ 16,427
1
Includes operating expenses as well as general and administrative expenses primarily related to our Bottling Investments
operating segment.
Year Ended December 31, 2017 versus Year Ended December 31, 2016
Selling, general and administrative expenses decreased $2,766 million, or 18 percent. During the year ended December 31,
2017, fluctuations in foreign currency exchange rates had a nominal impact on selling, general and administrative expenses.
The decrease in selling and distribution expenses and advertising expenses during 2017 reflects the impact of divestitures.
Additionally, advertising expenses during 2017 decreased 1 percent as a result of foreign currency exchange rate fluctuations.
The decrease in other operating expenses during 2017 reflects savings from our productivity and reinvestment initiatives and a
reduction in net periodic benefit cost. Foreign currency exchange rate fluctuations have a more significant impact on both
advertising and other operating expenses as compared to our selling and distribution expenses since they are generally
transacted in local currency. Our selling and distribution expenses are primarily related to our Company-owned bottling
operations, of which the majority of expenses are attributable to CCR and are primarily denominated in U.S. dollars. Refer to
Note 2 of Notes to Consolidated Financial Statements for additional information related to divestitures.
As of December 31, 2017, we had $286 million of total unrecognized compensation cost related to nonvested share-based
compensation arrangements granted under our plans. This cost is expected to be recognized over a weighted-average period of
3.0 years years as stock-based compensation expense. This expected cost does not include the impact of any future stock-based
compensation awards. Refer to Note 12 of Notes to Consolidated Financial Statements.
Year Ended December 31, 2016 versus Year Ended December 31, 2015
Selling, general and administrative expenses decreased $1,165 million, or 7 percent. During the year ended December 31, 2016,
fluctuations in foreign currency decreased selling, general and administrative expenses by 2 percent. The increase in advertising
expenses reflects the Company’s increased investments to strengthen our brands, partially offset by a foreign currency exchange
impact of 3 percent. The decrease in selling and distribution expenses reflects the impact of divestitures. The decrease in other
operating expenses reflects the shift of the Company’s marketing spending to more consumer-facing advertising expenses as
well as savings from our productivity and reinvestment initiatives. Foreign currency exchange rate fluctuations have a more
significant impact on both advertising and other operating expenses as compared to our selling and distribution expenses since
they are generally transacted in local currency. Our selling and distribution expenses are primarily related to our Companyowned
bottling operations, of which the majority of expenses are attributable to CCR and are primarily denominated in U.S.
dollars. Refer to Note 2 of Notes to Consolidated Financial Statements for additional information related to divestitures.
52
Other Operating Charges
Other operating charges incurred by operating segment were as follows (in millions):
Year Ended December 31, 2017 2016 2015
Europe, Middle East & Africa $ 26 $ 32 $ (9)
Latin America 7 74 40
North America 241 134 141
Asia Pacific 10 1 3
Bottling Investments 1,218 900 600
Corporate 655 369 882
Total $ 2,157 $ 1,510 $ 1,657
In 2017, the Company recorded other operating charges of $2,157 million. These charges primarily consisted of $737 million of
CCR asset impairments and $650 million related to the Company’s productivity and reinvestment program. In addition, other
operating charges included $419 million related to costs incurred to refranchise certain of our bottling operations. These costs
include, among other items, internal and external costs for individuals directly working on the refranchising efforts, severance,
pension settlement charges and costs associated with the implementation of information technology systems to facilitate
consistent data standards and availability throughout our bottling systems. Other operating charges also included $225 million
related to a cash contribution we made to The Coca-Cola Foundation, $67 million related to tax litigation expense, $34 million
related to impairments of Venezuelan intangible assets and $19 million related to noncapitalizable transaction costs associated
with pending and closed transactions. Refer to Note 1 of Notes to Consolidated Financial Statements for additional information
about the Venezuelan intangible assets. Refer to Note 2 of Notes to Consolidated Financial Statements for additional
information on the refranchising of our bottling operations. Refer to Note 16 of Notes to Consolidated Financial Statements for
information on how the Company determined the asset impairment charges. Refer to Note 18 of Notes to Consolidated
Financial Statements for additional information on the Company’s productivity, integration and restructuring initiatives. Refer
to Note 19 of Notes to Consolidated Financial Statements for the impact these charges had on our operating segments.
In 2016, the Company recorded other operating charges of $1,510 million. These charges primarily consisted of $352 million
due to the Company’s productivity and reinvestment program and $240 million due to the integration of our German bottling
operations. In addition, the Company recorded charges of $415 million related to costs incurred to refranchise certain of our
bottling operations. These costs include, among other items, internal and external costs for individuals directly working on the
refranchising efforts, severance, pension settlement charges and costs associated with the implementation of information
technology systems to facilitate consistent data standards and availability throughout our bottling systems. The Company also
recorded a charge of $200 million related to cash contributions we made to The Coca-Cola Foundation, a charge of $76 million
due to the write-down we recorded related to our receivables from our bottling partner in Venezuela as a result of changes in
exchange rates and charges of $41 million related to noncapitalizable transaction costs associated with pending and closed
transactions. Refer to Note 1 of Notes to Consolidated Financial Statements for additional information on the Venezuelan
exchange rates. Refer to Note 18 of Notes to Consolidated Financial Statements for additional information on the Company’s
productivity, integration and restructuring initiatives. Refer to Note 19 of Notes to Consolidated Financial Statements for the
impact these charges had on our operating segments.
In 2015, the Company incurred other operating charges of $1,657 million. These charges included $691 million due to the
Company’s productivity and reinvestment program and $292 million due to the integration of our German bottling operations.
In addition, the Company recorded impairment charges of $418 million primarily due to the discontinuation of the energy
products in the glacéau portfolio as a result of the Monster Transaction and incurred a charge of $100 million due to a cash
contribution we made to The Coca-Cola Foundation. The Company also incurred a charge of $111 million due to the writedown
we recorded related to receivables from our bottling partner in Venezuela and an impairment of a Venezuelan trademark
primarily due to changes in exchange rates as a result of the establishment of the new open market exchange system. Refer to
Note 1 of Notes to Consolidated Financial Statements for additional information on the Venezuelan currency change. Refer to
Note 2 of Notes to Consolidated Financial Statements for additional information on the Monster Transaction. Refer to Note 18
of Notes to Consolidated Financial Statements for additional information on the Company’s productivity, integration and
restructuring initiatives. Refer to Note 19 of Notes to Consolidated Financial Statements for the impact these charges had on
our operating segments.
Productivity and Reinvestment Program
In February 2012, the Company announced a productivity and reinvestment program designed to further enable our efforts to
strengthen our brands and reinvest our resources to drive long-term profitable growth. This program is focused on the following
53
initiatives: global supply chain optimization; global marketing and innovation effectiveness; operating expense leverage and
operational excellence; data and information technology systems standardization; and the integration of Coca-Cola Enterprises
Inc.’s (“Old CCE”) former North America bottling operations.
In February 2014, the Company announced the expansion of our productivity and reinvestment program to drive incremental
productivity that will primarily be redirected into increased media investments. Our incremental productivity goal consists of
two relatively equal components. First, we will expand savings through global supply chain optimization, data and information
technology systems standardization, and resource and cost reallocation. Second, we will increase the effectiveness of our
marketing investments by transforming our marketing and commercial model to redeploy resources into more consumer-facing
marketing investments to accelerate growth.
In October 2014, the Company announced that we were further expanding our productivity and reinvestment program and
extending it through 2019. The expansion of the productivity initiatives will focus on four key areas: restructuring the
Company’s global supply chain; implementing zero-based work, an evolution of zero-based budget principles, across the
organization; streamlining and simplifying the Company’s operating model; and further driving increased discipline and
efficiency in direct marketing investments. The Company expects that the expanded productivity initiatives will generate an
incremental $2.0 billion in annualized productivity. This productivity will enable the Company to fund marketing initiatives
and innovation required to deliver sustainable net revenue growth and will also support margin expansion and increased returns
on invested capital over time. We expect to achieve total annualized productivity of approximately $3.0 billion by 2019 as a
result of initiatives implemented under the 2014 expansions of the program.
In April 2017, the Company announced that we were expanding the current productivity and reinvestment program, with
planned initiatives that are expected to generate an incremental $800 million in annualized savings by 2019. We expect to
achieve these savings through additional efficiencies in both our supply chain and our marketing expenditures as well as the
transition to a new, more agile operating model to enable growth. Under this operating model, our business units will be
supported by an expanded enabling services organization and a corporate center focused on a few strategic initiatives, policy
and governance. The expanded enabling services organization will focus on both simplifying and standardizing key
transactional processes and providing support to business units through global centers of excellence. The Company has
incurred total pretax expenses of $3,058 million related to this program since it began in 2012. Refer to Note 18 of Notes to
Consolidated Financial Statements for additional information.
Integration of Our German Bottling Operations
In 2008, the Company began the integration of our German bottling operations acquired in 2007. The Company incurred total
pretax expenses of $1,367 million as a result of this initiative, primarily related to involuntary terminations. During the year
ended December 31, 2016, the Company deconsolidated our German bottling operations. Refer to Note 2 and Note 18 of Notes
to Consolidated Financial Statements for additional information.
Operating Income and Operating Margin
Information about our operating income contribution by operating segment on a percentage basis is as follows:
Year Ended December 31, 2017 2016 2015
Europe, Middle East & Africa 48.6% 42.6% 44.4%
Latin America 29.5 22.6 24.9
North America 34.4 30.0 27.1
Asia Pacific 28.8 25.8 25.1
Bottling Investments (14.9) (1.6) 1.4
Corporate (26.4) (19.4) (22.9)
Total 100.0% 100.0% 100.0%
54
Information about our operating margin on a consolidated basis and by operating segment is as follows:
Year Ended December 31, 2017 2016 2015
Consolidated 21.2% 20.6% 19.7%
Europe, Middle East & Africa 49.7% 52.4% 55.6%
Latin America 56.0 52.1 54.3
North America 29.8 40.1 42.4
Asia Pacific 45.4 46.5 46.5
Bottling Investments (10.6) (0.7) 0.5
Corporate * * *
* Calculation is not meaningful.
Year Ended December 31, 2017 versus Year Ended December 31, 2016
In 2017, fluctuations in foreign currency exchange rates unfavorably impacted consolidated operating income by 3 percent due
to a stronger U.S. dollar compared to certain foreign currencies, including the U.K. pound sterling, Japanese yen, Argentine
peso and Mexican peso, which had an unfavorable impact on our Europe, Middle East and Africa, Asia Pacific and Latin
America operating segments. The unfavorable impact of a stronger U.S. dollar compared to the currencies listed above was
partially offset by the impact of a weaker U.S. dollar compared to certain other foreign currencies, including the euro, South
African rand, Australian dollar and Brazilian real, which had a favorable impact on our Europe, Middle East and Africa, Asia
Pacific and Latin America operating segments. Refer to the heading “Liquidity, Capital Resources and Financial Position —
Foreign Exchange” below.
Operating income for Europe, Middle East and Africa for the years ended December 31, 2017 and 2016 was $3,646 million and
$3,676 million, respectively. Operating income for the segment reflects an unfavorable foreign currency exchange rate impact
of 3 percent, partially offset by favorable price, product and geographic mix.
Operating income for the Latin America segment for the years ended December 31, 2017 and 2016 was $2,214 million and
$1,951 million, respectively. Operating income for the segment reflects favorable price mix, a reduction in other operating
charges and a nominal impact from foreign currency exchange rate fluctuations.
North America’s operating income for the years ended December 31, 2017 and 2016 was $2,578 million and $2,582 million,
respectively. The decrease in the segment’s operating income was due to higher other operating charges and an unfavorable
foreign currency exchange rate impact of 1 percent, partially offset by favorable price and product and package mix.
Operating income for Asia Pacific for the years ended December 31, 2017 and 2016 was $2,163 million and $2,224 million,
respectively. The decline in operating income for the segment reflects an unfavorable foreign currency exchange rate impact of
6 percent and unfavorable price, product and geographic mix.
Our Bottling Investments segment’s operating loss for the year ended December 31, 2017 was $1,117 million, compared to an
operating loss for the year ended December 31, 2016 of $137 million. The Bottling Investments segment was unfavorably
impacted by acquisitions and divestitures and $737 million of asset impairment charges related to CCR.
The Corporate segment’s operating loss for the years ended December 31, 2017 and 2016 was $1,983 million and
$1,670 million, respectively. The operating loss in 2017 was unfavorably impacted by higher other operating charges.
Year Ended December 31, 2016 versus Year Ended December 31, 2015
During the years ended December 31, 2016 and 2015, the Company’s operating income was unfavorably impacted by the
refranchising of certain bottling territories in North America, which unfavorably impacted our Bottling Investments operating
segment. During the year ended December 31, 2016, the Company’s operating income was unfavorably impacted by the sale of
the Company’s energy brands as part of the Monster Transaction which closed on June 12, 2015. The sale of the energy brands
unfavorably impacted our Europe, Middle East and Africa, Latin America, North America, Asia Pacific and Bottling
Investments operating segments. Refer to Note 2 of Notes to Consolidated Financial Statements for additional information on
the North America refranchising and the Monster Transaction.
In 2016, fluctuations in foreign currency exchange rates unfavorably impacted consolidated operating income by 8 percent due
to a stronger U.S. dollar compared to certain foreign currencies, including the South African rand, euro, U.K. pound sterling,
Brazilian real, Argentine peso, Mexican peso and Australian dollar, which had an unfavorable impact on our Europe, Middle
East and Africa, Latin America, Asia Pacific, Bottling Investments and Corporate operating segments. The unfavorable impact
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of a stronger U.S. dollar compared to the currencies listed above was partially offset by the impact of a weaker U.S. dollar
compared to certain other foreign currencies, including the Japanese yen, which had a favorable impact on our Asia Pacific
operating segment. Refer to the heading “Liquidity, Capital Resources and Financial Position — Foreign Exchange” below.
Operating income for Europe, Middle East and Africa for the years ended December 31, 2016 and 2015 was $3,676 million and
$3,875 million, respectively. Foreign currency exchange rate fluctuations unfavorably impacted operating income by 3 percent
and the segment was also unfavorably impacted by an increase in other operating charges and the impact of acquisitions and
divestitures. The impact of these items was partially offset by favorable product mix and geographic mix.
Operating income for the Latin America segment for the years ended December 31, 2016 and 2015 was $1,951 million and
$2,169 million, respectively. Foreign currency exchange rate fluctuations unfavorably impacted operating income by 27 percent
and the segment was also unfavorably impacted by an increase in other operating charges. The impact of these items was
partially offset by favorable price mix in all of the segment’s business units.
North America’s operating income for the years ended December 31, 2016 and 2015 was $2,582 million and $2,366 million,
respectively. The increase in the segment’s operating income was due to price increases and favorable package mix and a
decrease in other operating charges, partially offset by the impact of acquisitions and divestitures.
Operating income in Asia Pacific for the years ended December 31, 2016 and 2015 was $2,224 million and $2,189 million,
respectively. Operating income for the segment reflects an increase in concentrate sales partially offset by the unfavorable
impact of acquisitions and divestitures.
Our Bottling Investments segment’s operating loss for the year ended December 31, 2016 was $137 million, compared to
operating income for the year ended December 31, 2015 of $124 million. The Bottling Investments segment was unfavorably
impacted by an increase in other operating charges and the impact of acquisitions and divestitures, partially offset by a
favorable impact of 1 percent due to fluctuations in foreign currency exchange rates.
The Corporate segment’s operating loss for the years ended December 31, 2016 and 2015 was $1,670 million and
$1,995 million, respectively. Operating loss in 2016 was favorably impacted by a decrease in other operating charges, partially
offset by an unfavorable impact of 2 percent due to fluctuations in foreign currency exchange rates.
Interest Income
Year Ended December 31, 2017 versus Year Ended December 31, 2016
Interest income was $677 million in 2017, compared to $642 million in 2016, an increase of $35 million, or 6 percent. The
increase primarily reflects higher investment balances in certain of our international locations, partially offset by lower interest
rates earned on certain investments.
Year Ended December 31, 2016 versus Year Ended December 31, 2015
Interest income was $642 million in 2016, compared to $613 million in 2015, an increase of $29 million, or 5 percent. The
increase primarily reflects higher cash balances and higher average interest rates in certain of our international locations,
partially offset by the unfavorable impact of fluctuations in foreign currency exchange rates due to a stronger U.S. dollar
against most major currencies.
Interest Expense
Year Ended December 31, 2017 versus Year Ended December 31, 2016
Interest expense was $841 million in 2017, compared to $733 million in 2016, an increase of $108 million, or 15 percent.
The increase primarily reflects the impact of short-term U.S. interest rates and longer debt maturities, both of which resulted in
higher interest rates on the Company’s debt portfolio. Additionally, interest expense during the year ended December 31, 2017
included a net charge of $38 million due to the early extinguishment of certain long-term debt. This net charge included the
difference between the reacquisition price and the net carrying amount of the debt extinguished. Refer to the heading
“Liquidity, Capital Resources and Financial Position — Cash Flows from Financing Activities — Debt Financing” below and
Note 10 of Notes to Consolidated Financial Statements for additional information related to the Company’s long-term debt.
Year Ended December 31, 2016 versus Year Ended December 31, 2015
Interest expense was $733 million in 2016, compared to $856 million in 2015, a decrease of $123 million, or 14 percent.
Interest expense during the year ended December 31, 2016 included the impact of recently issued long-term debt and interest
rate swaps on our fixed-rate debt. Interest expense during the year ended December 31, 2015 included charges of $320 million
the Company recorded on the early extinguishment of certain long-term debt. These charges included the difference between
the reacquisition price and the net carrying amount of the debt extinguished, including the impact of the related fair value
56
hedging relationship. Refer to Note 5 of Notes to Consolidated Financial Statements for additional information related to the
Company’s hedging program. Refer to the heading “Liquidity, Capital Resources and Financial Position — Cash Flows from
Financing Activities — Debt Financing” below and Note 10 of Notes to Consolidated Financial Statements for additional
information related to the Company’s long-term debt.
Equity Income (Loss) — Net
Year Ended December 31, 2017 versus Year Ended December 31, 2016
Equity income (loss) — net represents our Company’s proportionate share of net income or loss from each of our equity
method investees. In 2017, equity income was $1,071 million, compared to equity income of $835 million in 2016, an increase
of $236 million, or 28 percent. This increase reflects, among other items, more favorable operating results reported by several
of our equity method investees. Additionally, the increase was attributable to the impact of the equity investment in CCEP
acquired in 2016 and the impact of the equity investment in AC Bebidas, S. de R.L. de C.V. (“AC Bebidas”) that was acquired
in 2017. The favorable impact of these items was partially offset by the derecognition of the Company’s former equity method
investment in South Africa in 2016. Refer to Note 2 of Notes to Consolidated Financial Statements for additional information
on our investment in AC Bebidas and former investments in CCBA and CCBA’s South African subsidiary.
Year Ended December 31, 2016 versus Year Ended December 31, 2015
In 2016, equity income was $835 million, compared to equity income of $489 million in 2015, an increase of $346 million, or
71 percent. This increase reflects, among other items, more favorable operating results reported by several of our equity method
investees, the impact of the June 2015 investment in Monster, as well as our investments in CCEP, CCBA and CCBA’s South
African subsidiary, which were acquired in 2016. The favorable impact of these items was partially offset by the unfavorable
impact of fluctuations in foreign currency exchange rates due to a stronger U.S. dollar against most major currencies and the
derecognition of the Company’s former equity method investment in South Africa. Refer to Note 2 of Notes to Consolidated
Financial Statements for additional information on the Monster Transaction and our investments in CCEP, CCBA and CCBA’s
South African subsidiary.
Other Income (Loss) — Net
Other income (loss) — net includes, among other things, the impact of foreign currency exchange gains and losses; dividend
income; rental income; gains and losses related to the disposal of property, plant and equipment; gains and losses related to
business combinations and disposals; realized and unrealized gains and losses on trading securities; realized gains and losses on
available-for-sale securities; and other-than-temporary impairments of available-for-sale securities. The foreign currency
exchange gains and losses are primarily the result of the remeasurement of monetary assets and liabilities from certain
currencies into functional currencies. The effects of the remeasurement of these assets and liabilities are partially offset by the
impact of our economic hedging program for certain exposures on our consolidated balance sheets. Refer to Note 5 of Notes to
Consolidated Financial Statements.
In 2017, other income (loss) — net was a loss of $1,666 million. The Company recognized a net charge of $2,140 million due
to the refranchising of certain bottling territories in North America and charges of $313 million primarily related to payments
made to convert the bottling agreements for certain North America bottling partners’ territories to a single form of CBA with
additional requirements. The Company also recorded an other-than-temporary impairment charge of $50 million related to one
of our international equity method investees, primarily driven by foreign currency exchange rate fluctuations. Additionally, the
Company incurred a charge of $26 million related to our former German bottling operations. These charges were partially
offset by a gain of $445 million related to the integration of Coca-Cola West Co., Ltd. (“CCW”) and Coca-Cola East Japan Co.,
Ltd. (“CCEJ”) to establish Coca-Cola Bottlers Japan Inc. (“CCBJI”). In exchange for our previously existing equity interests in
CCW and CCEJ, we received an approximate 17 percent equity interest in CCBJI. The Company also recognized a gain of
$150 million related to the remeasurement of our previously held equity interests in CCBA and its South African subsidiary to
fair value upon consolidation of CCBA. Additionally, the Company recognized a gain of $88 million related to the
refranchising of our China bottling operations and related cost method investment and a gain of $25 million as a result of
Coca-Cola FEMSA, an equity method investee, issuing additional shares of its stock during the period at a per share amount
greater than the carrying value of the Company’s per share investment. Other income (loss) — net also included net gains of
$88 million related to trading securities and the sale of available-for-sale securities and $71 million of dividend income,
partially offset by net foreign currency exchange losses of $57 million. Refer to Note 2 of Notes to Consolidated Financial
Statements for additional information on the North America and China bottling refranchising, the conversion payments and our
consolidation of CCBA. Refer to Note 19 of Notes to Consolidated Financial Statements for the impact these items had on our
operating segments.
In 2016, other income (loss) — net was a loss of $1,234 million. This loss included losses of $2,456 million due to the
refranchising of certain bottling territories in North America and a loss of $21 million due to the deconsolidation of our South
African bottling operations and disposal of the related equity method investment in exchange for investments in CCBA and
57
CCBA’s South African subsidiary. The Company incurred charges of $31 million related to payments made to convert the
bottling agreements for certain North America bottling partners’ territories to a single form of CBA with additional
requirements. Additionally, the Company incurred net foreign currency exchange losses of $246 million, including a charge of
$72 million as a result of remeasuring its net monetary assets denominated in Egyptian pounds. The Egyptian pound devalued
as a result of the central bank allowing its currency, which was previously pegged to the U.S. dollar, to float freely. These losses
were partially offset by a gain of $1,323 million due to the deconsolidation of our German bottling operations, dividend income
of $55 million and net gains of $83 million related to trading securities and the sale of available-for-sale securities. Refer to
Note 2 of Notes to Consolidated Financial Statements for additional information on the North America refranchising, the
deconsolidation of our South African bottling operations, the conversion payments and the deconsolidation of our German
bottling operations. Refer to Note 19 of Notes to Consolidated Financial Statements for the impact these items had on our
operating segments.
In 2015, other income (loss) — net was income of $631 million. This income included a net gain of $1,403 million as a result
of the Monster Transaction, primarily due to the difference in the recorded carrying value of the assets transferred, including an
allocated portion of goodwill, compared to the value of the total assets and business acquired. Other income (loss) — net also
included net foreign currency exchange gains of $149 million and dividend income of $83 million. This income was partially
offset by losses of $1,006 million due to refranchising activities in North America. The net foreign currency exchange gains
included a gain of $300 million associated with our foreign-denominated debt partially offset by a charge of $27 million due to
the initial remeasurement of the net monetary assets of our Venezuelan subsidiary using the SIMADI exchange rate. The
Company determined that based on its economic circumstances, the SIMADI rate best represented the applicable rate at which
future transactions could be settled, including the payment of dividends. As such, the Company remeasured the net assets
related to its operations in Venezuela using the current SIMADI rate. Refer to the heading “Liquidity, Capital Resources and
Financial Position — Foreign Exchange” below and Note 1 of Notes to Consolidated Financial Statements for additional
information related to the charge due to the change in Venezuelan exchange rates. Refer to Note 2 of Notes to Consolidated
Financial Statements for additional information related to the Monster Transaction and North America refranchising. Refer to
Note 19 of Notes to Consolidated Financial Statements for the impact these items had on our operating segments.
Income Taxes
Our effective tax rate reflects the tax benefits of having significant operations outside the United States, which are generally
taxed at rates lower than the U.S. statutory rate of 35.0 percent. As a result of employment actions and capital investments
made by the Company, certain tax jurisdictions provide income tax incentive grants, including Brazil, Costa Rica, Singapore
and Swaziland. The terms of these grants expire from 2018 to 2036. We anticipate that we will be able to extend or renew the
grants in these locations. Tax incentive grants favorably impacted our income tax expense by $221 million, $105 million and
$223 million for the years ended December 31, 2017, 2016 and 2015, respectively. In addition, our effective tax rate reflects the
benefits of having significant earnings generated in investments accounted for under the equity method of accounting, which
are generally taxed at rates lower than the U.S. statutory rate.
58
A reconciliation of the statutory U.S. federal tax rate and our effective tax rate is as follows:
Year Ended December 31, 2017 2016 2015
Statutory U.S. federal tax rate 35.0% 35.0% 35.0%
State and local income taxes — net of federal benefit 1.2 1.2 1.2
Earnings in jurisdictions taxed at rates different from the statutory U.S.
federal rate (9.7) (17.5)
5
(12.7)
Equity income or loss (3.4) (3.0) (1.7)
Tax Reform Act 53.5 1 — —
Other — net 5.9 2,3,4 3.8 6
1.5
Effective tax rate 82.5% 19.5% 23.3%
1 Includes net tax expense of $3,610 million primarily related to our reasonable estimate of the one-time transition tax resulting from the Tax
Reform Act that was signed into law on December 22, 2017, partially offset by the impact of the lower rate introduced by the Tax Reform
Act on our existing deferred tax balances. Refer to Note 14 of Notes to Consolidated Financial Statements.
2
Includes excess tax benefits of $132 million (or a 2 percent impact on our effective tax rate) recognized as awards issued under the
Company’s share-based compensation arrangements vested or were settled.
3 Includes net tax expense of $1,048 million on a pretax gain of $1,037 million (or a 10.2 percent impact on our effective tax rate) related to
the refranchising of CCR’s Southwest operating unit (“Southwest Transaction”), in conjunction with which we obtained an equity interest
in AC Bebidas. The Company accounts for its interest in AC Bebidas as an equity method investment and the net tax expense was
primarily the result of the deferred tax recorded on the basis difference in this investment. Refer to Note 2 of Notes to Consolidated
Financial Statements.
4
Includes a $156 million net tax benefit related to the impact of manufacturing incentives and permanent book-to-tax adjustments.
5 Includes tax expense of $97 million related to a pretax gain of $1,323 million (or a 4.5 percent impact on our effective tax rate) related to
the deconsolidation of our German bottling operations. Refer to Note 2 of Notes to Consolidated Financial Statements.
6 Includes tax expense of $157 million (or a 1.9 percent impact on our effective tax rate) primarily related to amounts required to be
recorded for changes to our uncertain tax positions, including interest and penalties, in certain domestic jurisdictions.
As of December 31, 2017, the gross amount of unrecognized tax benefits was $331 million. If the Company were to prevail on
all uncertain tax positions, the net effect would be a benefit of $205 million, exclusive of any benefits related to interest and
penalties. The remaining $126 million, which was recorded as a deferred tax asset, primarily represents tax benefits that would
be received in different tax jurisdictions in the event the Company did not prevail on all uncertain tax positions.
A reconciliation of the changes in the gross amount of unrecognized tax benefits is as follows (in millions):
Year Ended December 31, 2017 2016 2015
Beginning balance of unrecognized tax benefits $ 302 $ 168 $ 211
Increase related to prior period tax positions 18 163 1
4
Decrease related to prior period tax positions (13) — (9)
Increase related to current period tax positions 13 17 5
Decrease related to settlements with taxing authorities — (40)
1
(5)
Decrease due to lapse of the applicable statute of limitations — — (23)
Increase (decrease) due to effect of foreign currency exchange rate changes 11 (6) (15)
Ending balance of unrecognized tax benefits $ 331 $ 302 $ 168
1 The increase is primarily related to a change in judgment about one of the Company’s tax positions as a result of receiving notification of
a preliminary settlement of a Competent Authority matter with a foreign jurisdiction, a portion of which became certain later in the year.
This change in position did not have a material impact on the Company’s consolidated statement of income during the year ended
December 31, 2016, as it was partially offset by refunds to be received from the foreign jurisdiction.
The Company recognizes accrued interest and penalties related to unrecognized tax benefits in income tax expense. The
Company had $177 million, $142 million and $111 million in interest and penalties related to unrecognized tax benefits
accrued as of December 31, 2017, 2016 and 2015, respectively. Of these amounts, $35 million and $31 million of expense were
recognized through income tax expense in 2017 and 2016, respectively. An insignificant amount of interest and penalties was
recognized through income tax expense for the year ended December 31, 2015. If the Company were to prevail on all uncertain
tax positions, the reversal of this accrual would also be a benefit to the Company’s effective tax rate.
Based on current tax laws, the Company’s effective tax rate in 2018 is expected to be approximately 21.0 percent before
considering the potential impact of further clarification of certain matters related to the Tax Reform Act and any unusual or
special items that may affect our effective tax rate.
59
Liquidity, Capital Resources and Financial Position
We believe our ability to generate cash flows from operating activities is one of our fundamental financial strengths. Refer to
the heading “Cash Flows from Operating Activities” below. The near-term outlook for our business remains strong, and we
expect to generate substantial cash flows from operations in 2018. As a result of our expected cash flows from operations, we
have significant flexibility to meet our financial commitments. The Company does not typically raise capital through the
issuance of stock. Instead, we use debt financing to lower our overall cost of capital and increase our return on shareowners’
equity. Refer to the heading “Cash Flows from Financing Activities” below. We have a history of borrowing funds domestically
and continue to have the ability to borrow funds domestically at reasonable interest rates. In addition, our domestic entities
have recently borrowed and continue to have the ability to borrow funds in international markets at reasonable interest rates.
Our debt financing includes the use of an extensive commercial paper program as part of our overall cash management strategy.
The Company reviews its optimal mix of short-term and long-term debt regularly and may replace certain amounts of
commercial paper, short-term debt and current maturities of long-term debt with new issuances of long-term debt in the future.
In addition to the Company’s cash balances, commercial paper program, and our ability to issue long-term debt, we also had
$7,295 million in lines of credit for general corporate purposes as of December 31, 2017. These backup lines of credit expire at
various times from 2018 through 2022.
We have significant operations outside the United States. Unit case volume outside the United States represented 81 percent of
the Company’s worldwide unit case volume in 2017. We earn a substantial amount of our consolidated operating income and
income from continuing operations before income taxes from foreign subsidiaries that either sell concentrates and syrups to our
local bottling partners or, in certain instances, sell finished products directly to our customers to fulfill the demand for
Company beverage products outside the United States. A significant portion of these foreign earnings was previously
considered to be indefinitely reinvested in foreign jurisdictions where the Company has made, and will continue to make,
substantial investments to support the ongoing development and growth of our international operations. Accordingly, no U.S.
federal and state income taxes were previously provided on the portion of our foreign earnings that was considered to be
indefinitely reinvested in foreign jurisdictions. On December 22, 2017, the Tax Reform Act was signed into law. The Tax
Reform Act reduces the U.S. federal corporate tax rate from 35.0 percent to 21.0 percent effective for tax years beginning after
December 31, 2017, transitions the U.S. method of taxation from a worldwide tax system to a modified territorial system and
requires companies to pay a one-time transition tax over a period of eight years on the mandatory deemed repatriation of
prescribed foreign earnings as of December 31, 2017. As a result, the Company recognized a provisional tax charge related to
the one-time transition tax in the amount of $4.6 billion in 2017. The Company’s cash, cash equivalents, short-term investments
and marketable securities held by our foreign subsidiaries totaled $19.6 billion as of December 31, 2017.
Net operating revenues in the United States were $14.7 billion in 2017, or 42 percent of the Company’s consolidated net
operating revenues. We expect existing domestic cash, cash equivalents, short-term investments, marketable securities, cash
flows from operations, the repatriation of foreign earnings and the issuance of debt to continue to be sufficient to fund our
domestic operating activities and cash commitments for investing and financing activities. In addition, we expect foreign cash,
cash equivalents, short-term investments, marketable securities remaining after repatriation and cash flows from operations to
continue to be sufficient to fund our foreign operating activities and cash commitments for investing activities.
Based on all the aforementioned factors, the Company believes its current liquidity position is strong, and we will continue to
meet all of our financial commitments for the foreseeable future. These obligations and anticipated cash outflows include, but
are not limited to, regular quarterly dividends, debt maturities, capital expenditures, share repurchases and obligations included
under the heading “Off-Balance Sheet Arrangements and Aggregate Contractual Obligations” below.
Cash Flows from Operating Activities
Net cash provided by operating activities for the years ended December 31, 2017, 2016 and 2015 was $6,995 million,
$8,796 million and $10,528 million, respectively.
Net cash provided by operating activities decreased $1,801 million, or 20 percent, in 2017 compared to 2016. This decrease
was primarily driven by the refranchising of certain bottling operations, the unfavorable impact of foreign currency exchange
rate fluctuations, one less day in the current year, and increased payments related to income taxes and restructuring. Net cash
provided by operating activities in 2018 will be impacted by a tax payment of $370 million related to the one-time transition
tax resulting from the Tax Reform Act. Refer to the heading “Operations Review — Net Operating Revenues” above for
additional information on the impact of foreign currency fluctuations. Refer to Note 14 of Notes to Consolidated Financial
Statements for additional information on the tax payments.
Net cash provided by operating activities decreased $1,732 million, or 16 percent, in 2016 compared to 2015. This decrease
included the unfavorable impact of foreign currency exchange rate fluctuations, the impact of $471 million in incremental
60
contributions made to the Company’s pension plans and the impact of acquisitions and divestitures. The impact of these items
was partially offset by lower income tax payments. Refer to the heading “Operations Review — Net Operating Revenues”
above for additional information on the impact of foreign currency fluctuations. Refer to Note 14 of Notes to Consolidated
Financial Statements for additional information on the tax payments.
Cash Flows from Investing Activities
Net cash provided by (used in) investing activities is summarized as follows (in millions):
Year Ended December 31, 2017 2016 2015
Purchases of investments $ (16,520) $ (15,499) $ (15,831)
Proceeds from disposals of investments 15,911 16,624 14,079
Acquisitions of businesses, equity method investments and nonmarketable
securities (3,900) (838) (2,491)
Proceeds from disposals of businesses, equity method investments and
nonmarketable securities 3,821 1,035 565
Purchases of property, plant and equipment (1,675) (2,262) (2,553)
Proceeds from disposals of property, plant and equipment 104 150 85
Other investing activities (126) (209) (40)
Net cash provided by (used in) investing activities $ (2,385) $ (999) $ (6,186)
Purchases of Investments and Proceeds from Disposals of Investments
In 2017, purchases of investments were $16,520 million and proceeds from disposals of investments were $15,911 million.
This activity resulted in a net cash outflow of $609 million during 2017. In 2016, purchases of investments were
$15,499 million and proceeds from disposals of investments were $16,624 million, resulting in a net cash inflow of
$1,125 million. In 2015, purchases of investments were $15,831 million and proceeds from disposals of investments were
$14,079 million, resulting in a net cash outflow of $1,752 million. These investments include time deposits that have maturities
greater than three months but less than one year and are classified in the line item short-term investments in our consolidated
balance sheets. The disposals in 2016 include proceeds from the disposal of the Company’s investment in Keurig of
$2,380 million. The purchases in 2015 include our investment in Keurig of $830 million. The remaining activity primarily
represents the purchases of and proceeds from short-term investments that were made as part of the Company’s overall cash
management strategy. Refer to Note 2 of Notes to Consolidated Financial Statements for additional information on our
investment in Keurig.
Acquisitions of Businesses, Equity Method Investments and Nonmarketable Securities
In 2017, the Company’s acquisitions of businesses, equity method investments and nonmarketable securities totaled
$3,900 million, which was primarily related to the transition of ABI’s controlling interest in CCBA to the Company for
$3,150 million. Additionally, in conjunction with the Southwest Transaction, we obtained an equity interest in AC Bebidas. The
remaining activity primarily related to the acquisition of AdeS, a plant-based beverage business, by the Company and several of
its bottling partners in Latin America, and the acquisition of the U.S. rights to the Topo Chico premium sparkling water brand
from AC Bebidas, an equity method investee.
In 2016, the Company’s acquisitions of businesses, equity method investments and nonmarketable securities totaled
$838 million, which was primarily related to our acquisition of Xiamen Culiangwang Beverage Technology Co., Ltd., a maker
of plant-based protein beverages in China, and a minority investment in CHI Limited, a Nigerian producer of value-added dairy
and juice beverages. Under the terms of the agreement related to our investment in CHI Limited, the Company is obligated to
acquire the remaining ownership interest from the existing shareowners in 2019 based on an agreed-upon formula.
In 2015, the Company’s acquisitions of businesses, equity method investments and nonmarketable securities totaled
$2,491 million, which primarily included our equity investments in Monster and in Indonesian bottling operations and the
acquisition of a controlling interest in a South African bottling operation.
Refer to Note 2 of Notes to Consolidated Financial Statements for additional information related to our acquisitions during the
years ended December 31, 2017, 2016 and 2015.
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Proceeds from Disposals of Businesses, Equity Method Investments and Nonmarketable Securities
In 2017, proceeds from disposals of businesses, equity method investments and nonmarketable securities were $3,821 million,
primarily related to proceeds from the refranchising of certain bottling territories in North America and the refranchising of our
China bottling operations and related cost method investment.
In 2016, proceeds from disposals of businesses, equity method investments and nonmarketable securities were $1,035 million,
primarily related to proceeds from the refranchising of certain bottling territories in North America.
In 2015, proceeds from disposals of businesses, equity method investments and nonmarketable securities were $565 million,
which included cash received as a result of a Brazilian bottling entity’s majority interest owners exercising their option to
acquire from us an additional equity interest. The proceeds from disposals of businesses, equity method investments and
nonmarketable securities during 2015 also included the proceeds from the refranchising of certain of our bottling territories in
North America.
Refer to Note 2 of Notes to Consolidated Financial Statements for additional information related to our disposals during the
years ended December 31, 2017, 2016 and 2015.
Purchases of Property, Plant and Equipment
Purchases of property, plant and equipment net of disposals for the years ended December 31, 2017, 2016 and 2015 were
$1,571 million, $2,112 million and $2,468 million, respectively.
Total capital expenditures for property, plant and equipment and the percentage of such totals by operating segment were as
follows (in millions):
Year Ended December 31, 2017 2016 2015
Capital expenditures $ 1,675 $ 2,262 $ 2,553
Europe, Middle East & Africa 4.8% 2.7% 2.1%
Latin America 3.3 2.0 2.7
North America 32.3 19.4 14.8
Asia Pacific 3.0 4.7 3.2
Bottling Investments 39.5 58.8 66.5
Corporate 17.1 12.4 10.7
We expect our annual 2018 capital expenditures to be approximately $1.9 billion as we continue to make investments to enable
growth in our business and further enhance our operational effectiveness.
Other Investing Activities
In 2016, cash used in other investing activities was primarily related to the cash flow impact of the Company’s derivative
contracts designated as net investment hedges and the purchases of trademarks.
In 2015, cash used in other investing activities included a $530 million payment related to the Monster Transaction, partially
offset by the cash flow impact of the Company’s derivative contracts designated as net investment hedges.
Refer to Note 2 of Notes to Consolidated Financial Statements for additional information on the Monster Transaction and
Note 5 of Notes to Consolidated Financial Statements for additional information on the Company’s derivative contracts
designated as net investment hedges.
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Cash Flows from Financing Activities
Net cash provided by (used in) financing activities is summarized as follows (in millions):
Year Ended December 31, 2017 2016 2015
Issuances of debt $ 29,857 $ 27,281 $ 40,434
Payments of debt (28,768) (25,615) (37,738)
Issuances of stock 1,595 1,434 1,245
Purchases of stock for treasury (3,682) (3,681) (3,564)
Dividends (6,320) (6,043) (5,741)
Other financing activities (91) 79 251
Net cash provided by (used in) financing activities $ (7,409) $ (6,545) $ (5,113)
Debt Financing
Our Company maintains debt levels we consider prudent based on our cash flows, interest coverage ratio and percentage of
debt to capital. We use debt financing to lower our overall cost of capital, which increases our return on shareowners’ equity.
This exposes us to adverse changes in interest rates. Our interest expense may also be affected by our credit ratings.
As of December 31, 2017, our long-term debt was rated “AA-” by Standard & Poor’s and “Aa3” by Moody’s. Our commercial
paper program was rated “A-1+” by Standard & Poor’s and “P-1” by Moody’s. In assessing our credit strength, both agencies
consider our capital structure (including the amount and maturity dates of our debt) and financial policies as well as the
aggregated balance sheet and other financial information of the Company. In addition, some rating agencies also consider the
financial information of certain bottlers, including CCEP, Coca-Cola Amatil Limited, Coca-Cola Bottling Co. Consolidated,
Coca-Cola FEMSA and Coca-Cola Hellenic. While the Company has no legal obligation for the debt of these bottlers, the
rating agencies believe the strategic importance of the bottlers to the Company’s business model provides the Company with an
incentive to keep these bottlers viable. It is our expectation that the credit rating agencies will continue using this methodology.
If our credit ratings were to be downgraded as a result of changes in our capital structure, our major bottlers’ financial
performance, changes in the credit rating agencies’ methodology in assessing our credit strength, or for any other reason, our
cost of borrowing could increase. Additionally, if certain bottlers’ credit ratings were to decline, the Company’s equity income
could be reduced as a result of the potential increase in interest expense for those bottlers.
We monitor our financial ratios and, as indicated above, the rating agencies consider these ratios in assessing our credit ratings.
Each rating agency employs a different aggregation methodology and has different thresholds for the various financial ratios.
These thresholds are not necessarily permanent, nor are they always fully disclosed to our Company.
Our global presence and strong capital position give us access to key financial markets around the world, enabling us to raise
funds at a low effective cost. This posture, coupled with active management of our mix of short-term and long-term debt and
our mix of fixed-rate and variable-rate debt, results in a lower overall cost of borrowing. Our debt management policies, in
conjunction with our share repurchase program and investment activity, can result in current liabilities exceeding current assets.
Issuances and payments of debt included both short-term and long-term financing activities. In 2017, the Company had
issuances of debt of $29,857 million, which included net issuances of $26,218 million of commercial paper and short-term debt
with maturities greater than 90 days and long-term debt issuances of $3,639 million, net of related discounts and issuance costs.
During 2017, the Company made payments of debt of $28,768 million, which included $636 million of payments related to
commercial paper and short-term debt with maturities of 90 days or less and $24,156 of payments related to commercial paper
and short-term debt with maturities greater than 90 days. The Company’s total payments of long-term debt were $3,976 million.
The long-term debt payments included the early extinguishment of long-term debt with a carrying value of $417 million, a
portion of which was assumed in connection with our acquisition of Old CCE’s former North America business. This resulted
in a net charge of $38 million that was recorded in the line item interest expense in our consolidated statement of income. This
net charge included the difference between the reacquisition price and the net carrying amount of the debt extinguished,
including fair value adjustments recorded as part of purchase accounting.
In 2016, the Company had issuances of debt of $27,281 million, which included net issuances of $773 million of commercial
paper and short-term debt with maturities of 90 days or less and $21,525 million of commercial paper and short-term debt with
maturities greater than 90 days. The Company’s total issuances of debt also included long-term debt issuances of
$4,983 million, net of related discounts and issuance costs. Refer below for additional details on our long-term debt issuances.
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During 2016, the Company made payments of debt of $25,615 million, which included $22,920 million of payments related to
commercial paper and short-term debt with maturities greater than 90 days and payments of long-term debt of $2,695 million.
In 2015, the Company had issuances of debt of $40,434 million, which included net issuances of $25,923 million of
commercial paper and short-term debt with maturities greater than 90 days. The Company’s total issuances of debt also
included long-term debt issuances of $14,511 million, net of related discounts, premiums and issuance costs.
During 2015, the Company made payments of debt of $37,738 million, which included net payments of $208 million of
commercial paper and short-term debt with maturities of 90 days or less, $31,711 million of payments of commercial paper and
short-term debt with maturities greater than 90 days and long-term debt payments of $5,819 million. The long-term debt
payments included the extinguishment of $2,039 million of long-term debt prior to maturity, which resulted in associated
charges of $320 million that were recorded in the line item interest expense in our consolidated statement of income. These
charges included the difference between the reacquisition price and the net carrying amount of the debt extinguished, including
the impact of the related fair value hedging relationship.
The carrying value of the Company’s long-term debt included fair value adjustments related to the debt assumed from Old CCE
of $263 million and $361 million as of December 31, 2017 and 2016, respectively. These fair value adjustments are being
amortized over the number of years remaining until the underlying debt matures. As of December 31, 2017, the weightedaverage
maturity of the assumed debt to which these fair value adjustments relate was approximately 24 years. The
amortization of these fair value adjustments will be a reduction of interest expense in future periods, which will typically result
in our interest expense being less than the actual interest paid to service the debt. Total interest paid was $757 million,
$663 million and $515 million in 2017, 2016 and 2015, respectively. Refer to Note 10 of Notes to Consolidated Financial
Statements for additional information related to the Company’s long-term debt balances.
Issuances of Stock
The issuances of stock in 2017, 2016 and 2015 were related to the exercise of stock options by Company employees.
Share Repurchases
In 2012, the Board of Directors authorized a share repurchase program of up to 500 million shares of the Company’s common
stock. The table below presents annual shares repurchased and average price per share:
Year Ended December 31, 2017 2016 2015
Number of shares repurchased (in millions) 82 86 86
Average price per share $ 44.09 $ 43.62 $ 41.33
Since the inception of our initial share repurchase program in 1984 through our current program as of December 31, 2017, we
have purchased 3.4 billion shares of our Company’s common stock at an average price per share of $16.74. In addition to shares
repurchased under the share repurchase program authorized by our Board of Directors, the Company’s treasury stock activity
also includes shares surrendered to the Company to pay the exercise price and/or to satisfy tax withholding obligations in
connection with so-called stock swap exercises of employee stock options and/or the vesting of restricted stock issued to
employees. In 2017, we repurchased $3.7 billion of our stock. The net impact of the Company’s treasury stock issuance and
purchase activities in 2017 resulted in a net cash outflow of $2.1 billion. We currently expect to repurchase approximately
$1.0 billion of our stock during 2018, net of proceeds from the issuance of treasury stock due to the exercise of employee stock
options.
Dividends
The Company paid dividends of $6,320 million, $6,043 million and $5,741 million during the years ended December 31, 2017,
2016 and 2015, respectively.
At its February 2018 meeting, our Board of Directors increased our quarterly dividend by 5 percent, raising it to $0.39 per
share, equivalent to a full year dividend of $1.56 per share in 2018. This is our 56th consecutive annual increase. Our annual
common stock dividend was $1.48 per share, $1.40 per share and $1.32 per share in 2017, 2016 and 2015, respectively. The
2017 dividend represented a 6 percent increase from 2016, and the 2016 dividend represented a 6 percent increase from 2015.
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Off-Balance Sheet Arrangements and Aggregate Contractual Obligations
Off-Balance Sheet Arrangements
In accordance with the definition under SEC rules, the following qualify as off-balance sheet arrangements:
• any obligation under certain guarantee contracts;
• a retained or contingent interest in assets transferred to an unconsolidated entity or similar arrangement that serves as
credit, liquidity or market risk support to that entity for such assets;
• any obligation under certain derivative instruments; and
• any obligation arising out of a material variable interest held by the registrant in an unconsolidated entity that provides
financing, liquidity, market risk or credit risk support to the registrant, or engages in leasing, hedging or research and
development services with the registrant.
As of December 31, 2017, we were contingently liable for guarantees of indebtedness owed by third parties of $609 million, of
which $256 million was related to VIEs. These guarantees are primarily related to third-party customers, bottlers, vendors and
container manufacturing operations and have arisen through the normal course of business. These guarantees have various
terms, and none of these guarantees was individually significant. The amount represents the maximum potential future
payments that we could be required to make under the guarantees; however, we do not consider it probable that we will be
required to satisfy these guarantees. Management has concluded that the likelihood of any significant amounts being paid by
our Company under these guarantees is not probable. As of December 31, 2017, we were not directly liable for the debt of any
unconsolidated entity, and we did not have any retained or contingent interest in assets as defined above.
Our Company recognizes all derivatives as either assets or liabilities at fair value in our consolidated balance sheets. Refer to
Note 5 of Notes to Consolidated Financial Statements.
65
Aggregate Contractual Obligations
As of December 31, 2017, the Company’s contractual obligations, including payments due by period, were as follows (in
millions):
Payments Due by Period
Total 2018 2019-2020 2021-2022
2023 and
Thereafter
Short-term loans and notes payable:1
Commercial paper borrowings $ 12,931 $ 12,931 $ — $ — $ —
Lines of credit and other short-term
borrowings 274 274 — — —
Current maturities of long-term debt2 3,300 3,300 — — —
Long-term debt, net of current
maturities2 31,082 — 9,501 5,398 16,183
Estimated interest payments3 5,064 519 883 702 2,960
Accrued income taxes4 4,663 410 740 740 2,773
Purchase obligations5 14,582 8,132 1,464 832 4,154
Marketing obligations6 4,629 2,439 1,033 619 538
Lease obligations 817 182 231 176 228
Held-for-sale obligations7 1,592 1,591 1 — —
Total contractual obligations $ 78,934 $ 29,778 $ 13,853 $ 8,467 $ 26,836
1 Refer to Note 10 of Notes to Consolidated Financial Statements for information regarding short-term loans and notes payable. Upon
payment of outstanding commercial paper, we typically issue new commercial paper. Lines of credit and other short-term borrowings are
expected to fluctuate depending upon current liquidity needs, especially at international subsidiaries.
2 Refer to Note 10 of Notes to Consolidated Financial Statements for information regarding long-term debt. We will consider several
alternatives to settle this long-term debt, including the use of cash flows from operating activities, issuance of commercial paper or
issuance of other long-term debt. The table above shows expected cash payments to be paid by the Company in future periods and excludes
the noncash portion of debt, including the fair market value markup, unamortized discounts and premiums.
3 We calculated estimated interest payments for our long-term debt based on the applicable rates and payment dates. For our variable-rate
debt, we have assumed the December 31, 2017 rate for all years presented. We typically expect to settle such interest payments with cash
flows from operating activities and/or short-term borrowings.
4 Refer to Note 14 of Notes to Consolidated Financial Statements for information regarding income taxes. Accrued income taxes includes
$4,623 million related to the one-time transition tax required by the Tax Reform Act. Unrecognized tax benefits, including accrued interest
and penalties of $505 million, were not included in the total above. At this time, the settlement period for the unrecognized tax benefits
cannot be determined. In addition, any payments related to unrecognized tax benefits would be partially offset by reductions in payments in
other jurisdictions.
5 Purchase obligations include agreements to purchase goods or services that are enforceable and legally binding and that specify all
significant terms, including long-term contractual obligations, open purchase orders, accounts payable and certain accrued liabilities. We
expect to fund these obligations with cash flows from operating activities.
6 We expect to fund these marketing obligations with cash flows from operating activities.
7 Represents liabilities and contractual obligations of the Company’s bottling operations that are classified as held for sale.
The total accrued benefit liability for pension and other postretirement benefit plans recognized as of December 31, 2017, was
$2,027 million. Refer to Note 13 of Notes to Consolidated Financial Statements. This amount is impacted by, among other
items, pension expense, funding levels, plan amendments, changes in plan demographics and assumptions, and the investment
return on plan assets. Because the accrued liability does not represent expected liquidity needs, we did not include this amount
in the contractual obligations table.
We generally expect to fund all future pension contributions with cash flows from operating activities. Our international
pension plans are generally funded in accordance with local laws and income tax regulations.
As of December 31, 2017, the projected benefit obligation of the U.S. qualified pension plans was $6,384 million, and the fair
value of the related plan assets was $6,028 million. The projected benefit obligation of all pension plans other than the U.S.
qualified pension plans was $3,071 million, and the fair value of the related plan assets was $2,815 million. The majority of this
underfunding is attributable to an international pension plan for certain non-U.S. employees that is unfunded due to tax law
restrictions, as well as certain unfunded U.S. nonqualified pension plans. These U.S. nonqualified pension plans provide, for
66
certain associates, benefits that are not permitted to be funded through a qualified plan because of limits imposed by the
Internal Revenue Code of 1986. The expected benefit payments for these unfunded pension plans are not included in the table
above. However, we anticipate annual benefit payments for these unfunded pension plans to be $67 million in 2018, increasing
to $72 million by 2024 and then decreasing annually thereafter. Refer to Note 13 of Notes to Consolidated Financial
Statements.
The Company expects to contribute $59 million in 2018 to our global pension plans, all of which will be allocated to our
international plans. Refer to Note 13 of Notes to Consolidated Financial Statements. We did not include our estimated
contributions to our various plans in the table above.
In general, we are self-insured for large portions of many different types of claims; however, we do use commercial insurance
above our self-insured retentions to reduce the Company’s risk of catastrophic loss. Our reserves for the Company’s self-insured
losses are estimated through actuarial procedures of the insurance industry and by using industry assumptions, adjusted for our
specific expectations based on our claim history. As of December 31, 2017, our self-insurance reserves totaled $480 million.
Refer to Note 11 of Notes to Consolidated Financial Statements. We did not include estimated payments related to our selfinsurance
reserves in the table above.
Deferred income tax liabilities as of December 31, 2017 were $2,522 million. Refer to Note 14 of Notes to Consolidated
Financial Statements. This amount is not included in the total contractual obligations table because we believe that presentation
would not be meaningful. Deferred income tax liabilities are calculated based on temporary differences between the tax bases
of assets and liabilities and their respective book bases, which will result in taxable amounts in future years when the liabilities
are settled at their reported financial statement amounts. The results of these calculations do not have a direct connection with
the amount of cash taxes to be paid in any future periods. As a result, scheduling deferred income tax liabilities as payments
due by period could be misleading, because this scheduling would not relate to liquidity needs.
Additionally, as of December 31, 2017, the Company had entered into agreements related to the following future investing
activities which are not included in the table above:
Under the terms of the agreement for our investment in CHI Limited, the Company is obligated to acquire the remaining
ownership interest from the existing shareowners in 2019 based on an agreed-upon formula.
The Company has also agreed in principle to acquire ABI’s interest in bottling operations in Zambia, Zimbabwe, Botswana,
Swaziland, Lesotho, El Salvador and Honduras. We plan to hold all of these bottling operations temporarily until they can be
refranchised to other partners. The Company will negotiate the terms of these transactions with ABI according to the
contractual parameters. The transactions are subject to the relevant regulatory approvals.
Foreign Exchange
Our international operations are subject to certain opportunities and risks, including currency fluctuations and governmental
actions. We closely monitor our operations in each country and seek to adopt appropriate strategies that are responsive to
changing economic and political environments as well as to fluctuations in foreign currencies.
In 2017, we used 74 functional currencies. Due to the geographic diversity of our operations, weakness in some of these
currencies might be offset by strength in others. In 2017, 2016 and 2015, the weighted-average exchange rates for foreign
currencies in which the Company conducted operations (all operating currencies), and for certain individual currencies,
strengthened (weakened) against the U.S. dollar as follows:
Year Ended December 31, 2017 2016 2015
All operating currencies —% (5)% (15)%
Brazilian real 11% (9)% (27)%
Mexican peso (2) (14) (16)
Australian dollar 3 (1) (17)
South African rand 10 (13) (15)
British pound (6) (11) (8)
Euro 1 — (17)
Japanese yen (3) 11 (14)
These percentages do not include the effects of our hedging activities and, therefore, do not reflect the actual impact of
fluctuations in foreign currency exchange rates on our operating results. Our foreign currency management program is designed
to mitigate, over time, a portion of the impact of exchange rate changes on our net income and earnings per share.
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The total currency impact on net operating revenues, including the effect of our hedging activities, was a decrease of 1 percent
and 3 percent in 2017 and 2016, respectively. The total currency impact on income from continuing operations before income
taxes, including the effect of our hedging activities, was nominal in 2017 and was a decrease of 12 percent in 2016.
Foreign currency exchange gains and losses are primarily the result of the remeasurement of monetary assets and liabilities
from certain currencies into functional currencies. The effects of the remeasurement of these assets and liabilities are partially
offset by the impact of our economic hedging program for certain exposures on our consolidated balance sheets. Refer to
Note 5 of Notes to Consolidated Financial Statements. Foreign currency exchange gains and losses are included as a
component of other income (loss) — net in our consolidated financial statements. Refer to the heading “Operations Review —
Other Income (Loss) — Net” above. The Company recorded foreign currency exchange losses of $57 million in 2017, foreign
currency exchange losses of $246 million in 2016 and foreign currency exchange gains of $149 million in 2015.
Hyperinflationary Economies
A hyperinflationary economy is one that has cumulative inflation of 100 percent or more over a three-year period. In
accordance with U.S. GAAP, local subsidiaries in hyperinflationary economies are required to use the U.S. dollar as their
functional currency and remeasure the monetary assets and liabilities not denominated in U.S. dollars using the rate applicable
to conversion of a currency for purposes of dividend remittances. All exchange gains and losses resulting from remeasurement
are recognized currently in income.
Venezuela has been designated as a hyperinflationary economy. In February 2015, the Venezuelan government introduced a
new open market exchange rate system, SIMADI. As a result, we remeasured the net monetary assets of our Venezuelan
subsidiary, resulting in a charge of $27 million recorded in the line item other income (loss) — net in our consolidated
statement of income.
During the year ended December 31, 2016, the Venezuelan government devalued its currency and changed its official and most
preferential exchange rate, which should be used for purchases of certain essential goods, to 10 bolivars per U.S. dollar from
6.3. The official and most preferential rate is now known as DIPRO and the former official rate has been eliminated. The
Venezuelan government replaced the SIMADI rate with the DICOM rate, which is allowed to float freely and is expected to
fluctuate based on supply and demand. As a result, management determined that the DICOM rate was the most appropriate
legally available rate to remeasure the net monetary assets of our Venezuelan subsidiary.
In addition, we sell concentrate to our bottling partner in Venezuela from outside the country. These sales are denominated in
U.S. dollars. During the years ended December 31, 2016 and December 31, 2015, as a result of the continued lack of liquidity
and our revised assessment of the U.S. dollar value we expect to realize upon the conversion of Venezuelan bolivars into U.S.
dollars by our bottling partner to pay our concentrate sales receivables, we recorded write-downs of $76 million and
$56 million, respectively. These write-downs were recorded in the line item other operating charges in our consolidated
statements of income.
We also have certain U.S. dollar-denominated intangible assets associated with products sold in Venezuela. As a result of
weaker sales, the volatility of foreign currency exchange rates resulting from continued instability and the Company’s revised
expectations regarding the convertibility of the local currency, we recognized impairment charges of $34 million and
$55 million during the years ended December 31, 2017 and December 31, 2015, respectively. These charges were recorded in
the line item other operating charges in our consolidated statements of income. As a result of these impairment charges, the
remaining carrying value of all U.S. dollar-denominated intangible assets associated with products sold in Venezuela is zero.
Impact of Inflation and Changing Prices
Inflation affects the way we operate in many markets around the world. In general, we believe that, over time, we will be able
to increase prices to counteract the majority of the inflationary effects of increasing costs and to generate sufficient cash flows
to maintain our productive capability.
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Overview of Financial Position
The following table illustrates the change in the individual line items of the Company’s consolidated balance sheet (in
millions):
December 31, 2017 2016
Increase
(Decrease)
Percent
Change
Cash and cash equivalents $ 6,006 $ 8,555 $ (2,549) (30)%
Short-term investments 9,352 9,595 (243) (3)
Marketable securities 5,317 4,051 1,266 31
Trade accounts receivable — net 3,667 3,856 (189) (5)
Inventories 2,655 2,675 (20) (1)
Prepaid expenses and other assets 2,000 2,481 (481) (19)
Assets held for sale 219 2,797 (2,578) (92)
Assets held for sale — discontinued operations 7,329 — 7,329 —
Equity method investments 20,856 16,260 4,596 28
Other investments 1,096 989 107 11
Other assets 4,560 4,248 312 7
Property, plant and equipment — net 8,203 10,635 (2,432) (23)
Trademarks with indefinite lives 6,729 6,097 632 10
Bottlers’ franchise rights with indefinite lives 138 3,676 (3,538) (96)
Goodwill 9,401 10,629 (1,228) (12)
Other intangible assets 368 726 (358) (49)
Total assets $ 87,896 $ 87,270 $ 626 1 %
Accounts payable and accrued expenses $ 8,748 $ 9,490 $ (742) (8)%
Loans and notes payable 13,205 12,498 707 6
Current maturities of long-term debt 3,298 3,527 (229) (6)
Accrued income taxes 410 307 103 34
Liabilities held for sale 37 710 (673) (95)
Liabilities held for sale — discontinued operations 1,496 — 1,496 —
Long-term debt 31,182 29,684 1,498 5
Other liabilities 8,021 4,081 3,940 97
Deferred income taxes 2,522 3,753 (1,231) (33)
Total liabilities $ 68,919 $ 64,050 $ 4,869 8 %
Net assets $ 18,977 $ 23,220 $ (4,243)
1
(18)%
1 Includes an increase in net assets of $861 million resulting from foreign currency translation adjustments in various balance sheet line
items.
The increases (decreases) in the table above include the impact of the following transactions and events:
• Assets held for sale and liabilities held for sale decreased primarily due to the North America and China bottling
refranchising activities. Refer to Note 2 of Notes to Consolidated Financial Statements for additional information.
• Assets held for sale — discontinued operations and liabilities held for sale — discontinued operations increased as a
result of CCBA meeting the criteria to be classified as held for sale. Refer to Note 2 of Notes to Consolidated Financial
Statements for additional information.
• Equity method investments increased primarily due to our new investments in AC Bebidas and CCBJI. Refer to Note 2
and Note 17 of Notes to Consolidated Financial Statements for additional information.
• Property, plant and equipment, bottlers’ franchise rights with indefinite lives and goodwill decreased primarily as a result
of additional North America bottling territories being refranchised as well as impairment charges recorded. Refer to
Note 2 and Note 16 of Notes to Consolidated Financial Statements for additional information.
• Other liabilities increased and deferred income taxes decreased primarily due to the Tax Reform Act signed into law on
December 22, 2017. Refer to Note 14 of Notes to Consolidated Financial Statements for additional information.
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ITEM 7A. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK
Our Company uses derivative financial instruments primarily to reduce our exposure to adverse fluctuations in foreign currency
exchange rates, interest rates, commodity prices and other market risks. We do not enter into derivative financial instruments
for trading purposes. As a matter of policy, all of our derivative positions are used to reduce risk by hedging an underlying
economic exposure. Because of the high correlation between the hedging instrument and the underlying exposure, fluctuations
in the value of the instruments are generally offset by reciprocal changes in the value of the underlying exposure. The Company
generally hedges anticipated exposures up to 36 months in advance; however, the majority of our derivative instruments expire
within 24 months or less. Virtually all of our derivatives are straightforward over-the-counter instruments with liquid markets.
We monitor our exposure to financial market risks using several objective measurement systems, including a sensitivity
analysis to measure our exposure to fluctuations in foreign currency exchange rates, interest rates and commodity prices. Refer
to Note 5 of Notes to Consolidated Financial Statements for additional information about our hedging transactions and
derivative financial instruments.
Foreign Currency Exchange Rates
We manage most of our foreign currency exposures on a consolidated basis, which allows us to net certain exposures and take
advantage of any natural offsets. In 2017, we used 74 functional currencies and generated $20,683 million of our net operating
revenues from operations outside the United States; therefore, weaknesses in some currencies might be offset by strengths in
other currencies over time. We use derivative financial instruments to further reduce our net exposure to foreign currency
fluctuations.
Our Company enters into forward exchange contracts and purchases foreign currency options (principally euros and Japanese
yen) and collars to hedge certain portions of forecasted cash flows denominated in foreign currencies. Additionally, we enter
into forward exchange contracts to offset the earnings impact related to foreign currency fluctuations on certain monetary assets
and liabilities. We also enter into forward exchange contracts as hedges of net investments in foreign operations.
The total notional values of our foreign currency derivatives were $13,057 million and $14,464 million as of December 31,
2017 and 2016, respectively. These values include derivative instruments that are designated and qualify for hedge accounting
as well as economic hedges. The fair value of the contracts that qualify for hedge accounting resulted in a net unrealized gain of
$22 million as of December 31, 2017. At the end of 2017, we estimate that a 10 percent weakening of the U.S. dollar would
have eliminated the net unrealized gain and created a net unrealized loss of $253 million. The fair value of the contracts that do
not qualify for hedge accounting resulted in a net unrealized loss of $50 million, and we estimate that a 10 percent weakening
of the U.S. dollar would have increased the net unrealized loss to $105 million.
Interest Rates
The Company is subject to interest rate volatility with regard to existing and future issuances of debt. We monitor our mix of
fixed-rate and variable-rate debt as well as our mix of short-term debt and long-term debt. From time to time, we enter into
interest rate swap agreements to manage our exposure to interest rate fluctuations.
Based on the Company’s variable-rate debt and derivative instruments outstanding as of December 31, 2017, we estimate that a
1 percentage point increase in interest rates would have increased interest expense by $252 million in 2017. However, this
increase in interest expense would have been partially offset by the increase in interest income related to higher interest rates.
The Company is subject to interest rate risk related to its investments in highly liquid securities. These investments are
primarily managed by external managers within the guidelines of the Company’s investment policy. Our policy requires these
investments to be investment grade, with the primary objective of minimizing the potential risk of principal loss. In addition,
our policy limits the amount of credit exposure to any one issuer. We estimate that a 1 percentage point increase in interest rates
would result in a $97 million decrease in the fair value of our portfolio of highly liquid securities.
Commodity Prices
The Company is subject to market risk with respect to commodity price fluctuations, principally related to our purchases of
sweeteners, metals, juices, PET and fuels. We manage our exposure to commodity risks primarily through the use of supplier
pricing agreements that enable us to establish the purchase prices for certain inputs that are used in our manufacturing and
distribution business. When deemed appropriate, we use derivative financial instruments to manage our exposure to commodity
risks. Certain of these derivatives do not qualify for hedge accounting, but they are effective economic hedges that help the
Company mitigate the price risk associated with the purchases of materials used in our manufacturing processes and the fuel
used to operate our extensive vehicle fleet.
Open commodity derivatives that qualify for hedge accounting had notional values of $35 million and $12 million as of
December 31, 2017 and 2016, respectively. The fair value of the contracts that qualify for hedge accounting resulted in a net
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unrealized loss of $5 million. The potential change in fair value of these commodity derivative instruments, assuming a
10 percent decrease in underlying commodity prices, would have increased the net unrealized loss to $6 million.
Open commodity derivatives that do not qualify for hedge accounting had notional values of $357 million and $447 million as
of December 31, 2017 and 2016, respectively. The fair value of the contracts that do not qualify for hedge accounting resulted
in a net unrealized gain of $20 million. The potential change in fair value of these commodity derivative instruments, assuming
a 10 percent decrease in underlying commodity prices, would have eliminated the net unrealized gain and created a net
unrealized loss of $18 million.
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ITEM 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA
TABLE OF CONTENTS
Page
Consolidated Statements of Income
Consolidated Statements of Comprehensive Income
Consolidated Balance Sheets
Consolidated Statements of Cash Flows
Consolidated Statements of Shareowners’ Equity
Notes to Consolidated Financial Statements
Report of Management
Report of Independent Registered Public Accounting Firm
Report of Independent Registered Public Accounting Firm on Internal Control Over Financial Reporting
Quarterly Data (Unaudited)
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73
74
75
76
77
145
147
148
148
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THE COCA-COLA COMPANY AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF INCOME
Year Ended December 31, 2017 2016 2015
(In millions except per share data)
NET OPERATING REVENUES $ 35,410 $ 41,863 $ 44,294
Cost of goods sold 13,256 16,465 17,482
GROSS PROFIT 22,154 25,398 26,812
Selling, general and administrative expenses 12,496 15,262 16,427
Other operating charges 2,157 1,510 1,657
OPERATING INCOME 7,501 8,626 8,728
Interest income 677 642 613
Interest expense 841 733 856
Equity income (loss) — net 1,071 835 489
Other income (loss) — net (1,666) (1,234) 631
INCOME FROM CONTINUING OPERATIONS BEFORE
INCOME TAXES 6,742 8,136 9,605
Income taxes from continuing operations 5,560 1,586 2,239
NET INCOME FROM CONTINUING OPERATIONS 1,182 6,550 7,366
Income from discontinued operations (net of income taxes of $47, $0 and
$0, respectively) 101 — —
CONSOLIDATED NET INCOME 1,283 6,550 7,366
Less: Net income attributable to noncontrolling interests 35 23 15
NET INCOME ATTRIBUTABLE TO SHAREOWNERS OF
THE COCA-COLA COMPANY $ 1,248 $ 6,527 $ 7,351
Basic net income per share from continuing operations1
$ 0.28 $ 1.51 $ 1.69
Basic net income per share from discontinued operations2
0.02 — —
BASIC NET INCOME PER SHARE $ 0.29 3
$ 1.51 $ 1.69
Diluted net income per share from continuing operations1
$ 0.27 $ 1.49 $ 1.67
Diluted net income per share from discontinued operations2
0.02 — —
DILUTED NET INCOME PER SHARE $ 0.29 $ 1.49 $ 1.67
AVERAGE SHARES OUTSTANDING — BASIC 4,272 4,317 4,352
Effect of dilutive securities 52 50 53
AVERAGE SHARES OUTSTANDING — DILUTED 4,324 4,367 4,405
1 Calculated based on net income from continuing operations less net income from continuing operations attributable to noncontrolling
interests.
2 Calculated based on net income from discontinued operations less net income from discontinued operations attributable to noncontrolling
interests.
3 Per share amounts do not add due to rounding.
Refer to Notes to Consolidated Financial Statements.
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THE COCA-COLA COMPANY AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME
Year Ended December 31, 2017 2016 2015
(In millions)
CONSOLIDATED NET INCOME $ 1,283 $ 6,550 $ 7,366
Other comprehensive income:
Net foreign currency translation adjustment 861 (626) (3,959)
Net gain (loss) on derivatives (433) (382) 142
Net unrealized gain (loss) on available-for-sale securities 188 17 (684)
Net change in pension and other benefit liabilities 322 (53) 86
TOTAL COMPREHENSIVE INCOME (LOSS) 2,221 5,506 2,951
Less: Comprehensive income (loss) attributable to noncontrolling interests 73 10 (3)
TOTAL COMPREHENSIVE INCOME (LOSS) ATTRIBUTABLE TO
SHAREOWNERS OF THE COCA-COLA COMPANY $ 2,148 $ 5,496 $ 2,954
Refer to Notes to Consolidated Financial Statements.
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THE COCA-COLA COMPANY AND SUBSIDIARIES
CONSOLIDATED BALANCE SHEETS
December 31, 2017 2016
(In millions except par value)
ASSETS
CURRENT ASSETS
Cash and cash equivalents $ 6,006 $ 8,555
Short-term investments 9,352 9,595
TOTAL CASH, CASH EQUIVALENTS AND SHORT-TERM INVESTMENTS 15,358 18,150
Marketable securities 5,317 4,051
Trade accounts receivable, less allowances of $477 and $466, respectively 3,667 3,856
Inventories 2,655 2,675
Prepaid expenses and other assets 2,000 2,481
Assets held for sale 219 2,797
Assets held for sale — discontinued operations 7,329 —
TOTAL CURRENT ASSETS 36,545 34,010
EQUITY METHOD INVESTMENTS 20,856 16,260
OTHER INVESTMENTS 1,096 989
OTHER ASSETS 4,560 4,248
PROPERTY, PLANTAND EQUIPMENT — net 8,203 10,635
TRADEMARKS WITH INDEFINITE LIVES 6,729 6,097
BOTTLERS’ FRANCHISE RIGHTS WITH INDEFINITE LIVES 138 3,676
GOODWILL 9,401 10,629
OTHER INTANGIBLE ASSETS 368 726
TOTAL ASSETS $ 87,896 $ 87,270
LIABILITIES AND EQUITY
CURRENT LIABILITIES
Accounts payable and accrued expenses $ 8,748 $ 9,490
Loans and notes payable 13,205 12,498
Current maturities of long-term debt 3,298 3,527
Accrued income taxes 410 307
Liabilities held for sale 37 710
Liabilities held for sale — discontinued operations 1,496 —
TOTAL CURRENT LIABILITIES 27,194 26,532
LONG-TERM DEBT 31,182 29,684
OTHER LIABILITIES 8,021 4,081
DEFERRED INCOME TAXES 2,522 3,753
THE COCA-COLA COMPANY SHAREOWNERS’ EQUITY
Common stock, $0.25 par value; Authorized — 11,200 shares;
Issued — 7,040 and 7,040 shares, respectively 1,760 1,760
Capital surplus 15,864 14,993
Reinvested earnings 60,430 65,502
Accumulated other comprehensive income (loss) (10,305) (11,205)
Treasury stock, at cost — 2,781 and 2,752 shares, respectively (50,677) (47,988)
EQUITY ATTRIBUTABLE TO SHAREOWNERS OF THE COCA-COLA COMPANY 17,072 23,062
EQUITY ATTRIBUTABLE TO NONCONTROLLING INTERESTS 1,905 158
TOTAL EQUITY 18,977 23,220
TOTAL LIABILITIES AND EQUITY $ 87,896 $ 87,270
Refer to Notes to Consolidated Financial Statements.
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THE COCA-COLA COMPANY AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF CASH FLOWS
Year Ended December 31, 2017 2016 2015
(In millions)
OPERATING ACTIVITIES
Consolidated net income $ 1,283 $ 6,550 $ 7,366
(Income) loss from discontinued operations (101) — —
Net income from continuing operations 1,182 6,550 7,366
Depreciation and amortization 1,260 1,787 1,970
Stock-based compensation expense 219 258 236
Deferred income taxes (1,256) (856) 73
Equity (income) loss — net of dividends (628) (449) (122)
Foreign currency adjustments 281 158 (137)
Significant (gains) losses on sales of assets — net 1,459 1,146 (374)
Other operating charges 1,218 647 929
Other items (269) (224) 744
Net change in operating assets and liabilities 3,529 (221) (157)
Net cash provided by operating activities 6,995 8,796 10,528
INVESTING ACTIVITIES
Purchases of investments (16,520) (15,499) (15,831)
Proceeds from disposals of investments 15,911 16,624 14,079
Acquisitions of businesses, equity method investments and nonmarketable securities (3,900) (838) (2,491)
Proceeds from disposals of businesses, equity method investments and nonmarketable
securities 3,821 1,035 565
Purchases of property, plant and equipment (1,675) (2,262) (2,553)
Proceeds from disposals of property, plant and equipment 104 150 85
Other investing activities (126) (209) (40)
Net cash provided by (used in) investing activities (2,385) (999) (6,186)
FINANCING ACTIVITIES
Issuances of debt 29,857 27,281 40,434
Payments of debt (28,768) (25,615) (37,738)
Issuances of stock 1,595 1,434 1,245
Purchases of stock for treasury (3,682) (3,681) (3,564)
Dividends (6,320) (6,043) (5,741)
Other financing activities (91) 79 251
Net cash provided by (used in) financing activities (7,409) (6,545) (5,113)
CASH FLOWS FROM DISCONTINUED OPERATIONS
Net cash provided by (used in) operating activities from discontinued operations 111 — —
Net cash provided by (used in) investing activities from discontinued operations (65) — —
Net cash provided by (used in) financing activities from discontinued operations (38) — —
Net cash provided by (used in) discontinued operations 8 — —
EFFECT OF EXCHANGE RATE CHANGES ON CASH AND
CASH EQUIVALENTS 242 (6) (878)
CASH AND CASH EQUIVALENTS
Net increase (decrease) during the year (2,549) 1,246 (1,649)
Balance at beginning of year 8,555 7,309 8,958
Balance at end of year $ 6,006 $ 8,555 $ 7,309
Refer to Notes to Consolidated Financial Statements.
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THE COCA-COLA COMPANY AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF SHAREOWNERS’ EQUITY
Year Ended December 31, 2017 2016 2015
(In millions except per share data)
EQUITY ATTRIBUTABLE TO SHAREOWNERS OF THE COCA-COLA COMPANY
NUMBER OF COMMON SHARES OUTSTANDING
Balance at beginning of year 4,288 4,324 4,366
Treasury stock issued to employees related to stock compensation plans 53 50 44
Purchases of stock for treasury (82) (86) (86)
Balance at end of year 4,259 4,288 4,324
COMMON STOCK $ 1,760 $ 1,760 $ 1,760
CAPITAL SURPLUS
Balance at beginning of year 14,993 14,016 13,154
Stock issued to employees related to stock compensation plans 655 589 532
Tax benefit (charge) from stock compensation plans — 130 94
Stock-based compensation expense 219 258 236
Other activities (3) — —
Balance at end of year 15,864 14,993 14,016
REINVESTED EARNINGS
Balance at beginning of year 65,502 65,018 63,408
Net income attributable to shareowners of The Coca-Cola Company 1,248 6,527 7,351
Dividends (per share — $1.48, $1.40 and $1.32 in 2017, 2016 and 2015, respectively) (6,320) (6,043) (5,741)
Balance at end of year 60,430 65,502 65,018
ACCUMULATED OTHER COMPREHENSIVE INCOME (LOSS)
Balance at beginning of year (11,205) (10,174) (5,777)
Net other comprehensive income (loss) 900 (1,031) (4,397)
Balance at end of year (10,305) (11,205) (10,174)
TREASURY STOCK
Balance at beginning of year (47,988) (45,066) (42,225)
Treasury stock issued to employees related to stock compensation plans 909 811 696
Purchases of stock for treasury (3,598) (3,733) (3,537)
Balance at end of year (50,677) (47,988) (45,066)
TOTAL EQUITY ATTRIBUTABLE TO SHAREOWNERS OF
THE COCA-COLA COMPANY $ 17,072 $ 23,062 $ 25,554
EQUITY ATTRIBUTABLE TO NONCONTROLLING INTERESTS
Balance at beginning of year $ 158 $ 210 $ 241
Net income attributable to noncontrolling interests 35 23 15
Net foreign currency translation adjustment 38 (13) (18)
Dividends paid to noncontrolling interests (15) (25) (31)
Contributions by noncontrolling interests — 1 —
Business combinations 1,805 — (3)
Deconsolidation of certain entities (157) (34) —
Other activities 41 (4) 6
TOTAL EQUITY ATTRIBUTABLE TO NONCONTROLLING INTERESTS $ 1,905 $ 158 $ 210
Refer to Notes to Consolidated Financial Statements.
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THE COCA-COLA COMPANY AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
NOTE 1: BUSINESS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
Description of Business
The Coca-Cola Company is the world’s largest beverage company. We own or license and market more than 500 nonalcoholic
beverage brands, which we group into the following category clusters: sparkling soft drinks; water, enhanced water and sports
drinks; juice, dairy and plant-based beverages; tea and coffee; and energy drinks. We own and market four of the world’s top
five nonalcoholic sparkling soft drink brands: Coca-Cola, Diet Coke, Fanta and Sprite. Finished beverage products bearing our
trademarks, sold in the United States since 1886, are now sold in more than 200 countries.
We make our branded beverage products available to consumers throughout the world through our network of Company-owned
or -controlled bottling and distribution operations, as well as independent bottling partners, distributors, wholesalers and
retailers — the world’s largest beverage distribution system. Beverages bearing trademarks owned by or licensed to us account
for more than 1.9 billion of the approximately 60 billion servings of all beverages consumed worldwide every day.
Our Company markets, manufactures and sells:
• beverage concentrates, sometimes referred to as “beverage bases,” and syrups, including fountain syrups (we refer to this
part of our business as our “concentrate business” or “concentrate operations”); and
• finished sparkling soft drinks and other nonalcoholic beverages (we refer to this part of our business as our “finished
product business” or “finished product operations”).
Generally, finished product operations generate higher net operating revenues but lower gross profit margins than concentrate
operations.
In our concentrate operations, we typically generate net operating revenues by selling concentrates and syrups to authorized
bottling operations (to which we typically refer as our “bottlers” or our “bottling partners”). Our bottling partners either
combine the concentrates with sweeteners (depending on the product), still water and/or sparkling water, or combine the syrups
with sparkling water to produce finished beverages. The finished beverages are packaged in authorized containers — such as
cans and refillable and nonrefillable glass and plastic bottles — bearing our trademarks or trademarks licensed to us and are
then sold to retailers directly or, in some cases, through wholesalers or other bottlers. Outside the United States, we also sell
concentrates for fountain beverages to our bottling partners who are typically authorized to manufacture fountain syrups, which
they sell to fountain retailers such as restaurants and convenience stores which use the fountain syrups to produce beverages for
immediate consumption, or to authorized fountain wholesalers who in turn sell and distribute the fountain syrups to fountain
retailers.
Our finished product operations consist primarily of Company-owned or -controlled bottling, sales and distribution operations
which are included in our Bottling Investments operating segment. Our finished product operations generate net operating
revenues by selling sparkling soft drinks and a variety of other nonalcoholic beverages, including water, enhanced water and
sports drinks; juice, dairy and plant-based beverages; tea and coffee; and energy drinks, to retailers or to distributors,
wholesalers and bottling partners who distribute them to retailers. In addition, in the United States, we manufacture fountain
syrups and sell them to fountain retailers, such as restaurants and convenience stores who use the fountain syrups to produce
beverages for immediate consumption, or to authorized fountain wholesalers or bottling partners who resell the fountain syrups
to fountain retailers. These fountain syrup sales are included in our North America operating segment. We authorize these
wholesalers to resell our fountain syrups through nonexclusive appointments that neither restrict us in setting the prices at
which we sell fountain syrups to the wholesalers nor restrict the territories in which the wholesalers may resell in the United
States.
Summary of Significant Accounting Policies
Basis of Presentation
The accompanying consolidated financial statements have been prepared in accordance with accounting principles generally
accepted in the United States (“U.S. GAAP”). The preparation of our consolidated financial statements requires us to make
estimates and assumptions that affect the reported amounts of assets, liabilities, revenues and expenses and the disclosure of
contingent assets and liabilities in our consolidated financial statements and accompanying notes. Although these estimates are
based on our knowledge of current events and actions we may undertake in the future, actual results may ultimately differ from
78
these estimates and assumptions. Furthermore, when testing assets for impairment in future periods, if management uses
different assumptions or if different conditions occur, impairment charges may result.
Certain amounts in the prior years’ consolidated financial statements and accompanying notes have been revised to conform to
the current year presentation.
Principles of Consolidation
Our Company consolidates all entities that we control by ownership of a majority voting interest. Additionally, there are
situations in which consolidation is required even though the usual condition of consolidation (ownership of a majority voting
interest) does not apply. Generally, this occurs when an entity holds an interest in another business enterprise that was achieved
through arrangements that do not involve voting interests, which results in a disproportionate relationship between such entity’s
voting interests in, and its exposure to the economic risks and potential rewards of, the other business enterprise. This
disproportionate relationship results in what is known as a variable interest, and the entity in which we have the variable
interest is referred to as a “VIE.” An enterprise must consolidate a VIE if it is determined to be the primary beneficiary of the
VIE. The primary beneficiary has both (1) the power to direct the activities of the VIE that most significantly impact the entity’s
economic performance, and (2) the obligation to absorb losses or the right to receive benefits from the VIE that could
potentially be significant to the VIE.
Our Company holds interests in certain VIEs, primarily bottling and container manufacturing operations, for which we were
not determined to be the primary beneficiary. Our variable interests in these VIEs primarily relate to equity investments, profit
guarantees or subordinated financial support. Refer to Note 11. Although these financial arrangements resulted in our holding
variable interests in these entities, they did not empower us to direct the activities of the VIEs that most significantly impact the
VIEs’ economic performance. Our Company’s investments, plus any loans and guarantees, and other subordinated financial
support related to these VIEs totaled $4,523 million and $3,709 million as of December 31, 2017 and 2016, respectively,
representing our maximum exposures to loss. The Company’s investments, plus any loans and guarantees, related to these VIEs
were not individually significant to the Company’s consolidated financial statements.
In addition, our Company holds interests in certain VIEs, primarily bottling and container manufacturing operations, for which
we were determined to be the primary beneficiary. As a result, we have consolidated these entities. Our Company’s
investments, plus any loans and guarantees, related to these VIEs totaled $1 million and $203 million as of December 31, 2017
and 2016, respectively, representing our maximum exposures to loss. The assets and liabilities of VIEs for which we are the
primary beneficiary were not significant to the Company’s consolidated financial statements.
Creditors of our VIEs do not have recourse against the general credit of the Company, regardless of whether they are accounted
for as consolidated entities.
We use the equity method to account for investments in companies if our investment provides us with the ability to exercise
significant influence over operating and financial policies of the investee. Our consolidated net income includes our Company’s
proportionate share of the net income or loss of these companies. Our judgment regarding the level of influence over each
equity method investee includes considering key factors such as our ownership interest, representation on the board of
directors, participation in policy-making decisions, other commercial arrangements and material intercompany transactions.
We eliminate from our financial results all significant intercompany transactions, including the intercompany transactions with
consolidated VIEs and the intercompany portion of transactions with equity method investees.
Assets and Liabilities Held for Sale
Our Company classifies long-lived assets or disposal groups to be sold as held for sale in the period in which all of the
following criteria are met: management, having the authority to approve the action, commits to a plan to sell the asset or
disposal group; the asset or disposal group is available for immediate sale in its present condition subject only to terms that are
usual and customary for sales of such assets or disposal groups; an active program to locate a buyer and other actions required
to complete the plan to sell the asset or disposal group have been initiated; the sale of the asset or disposal group is probable,
and transfer of the asset or disposal group is expected to qualify for recognition as a completed sale within one year, except if
events or circumstances beyond our control extend the period of time required to sell the asset or disposal group beyond one
year; the asset or disposal group is being actively marketed for sale at a price that is reasonable in relation to its current fair
value; and actions required to complete the plan indicate that it is unlikely that significant changes to the plan will be made or
that the plan will be withdrawn.
We initially measure a long-lived asset or disposal group that is classified as held for sale at the lower of its carrying value or
fair value less any costs to sell. Any loss resulting from this measurement is recognized in the period in which the held-for-sale
criteria are met. Conversely, gains are not recognized on the sale of a long-lived asset or disposal group until the date of sale.
We assess the fair value of a long-lived asset or disposal group less any costs to sell each reporting period it remains classified
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as held for sale and report any subsequent changes as an adjustment to the carrying value of the asset or disposal group, as long
as the new carrying value does not exceed the carrying value of the asset at the time it was initially classified as held for sale.
Upon determining that a long-lived asset or disposal group meets the criteria to be classified as held for sale, the Company
ceases depreciation and reports long-lived assets and/or the assets and liabilities of the disposal group, if material, in the line
items assets held for sale and liabilities held for sale, respectively, in our consolidated balance sheet. Refer to Note 2.
Discontinued Operations
When the following criteria are met: the disposal group is a component of an entity, the component of the entity meets the held
for sale criteria in accordance with our policy described above and the component of the entity represents a strategic shift in the
entity’s operating and financial results, the disposal group is classified as a discontinued operation. Alternatively, if a business
meets the criteria for held for sale on the acquisition date, the business is accounted for as a discontinued operation. In October
2017, the Company and Anheuser-Busch InBev (“ABI”) completed the transition of ABI’s controlling interest in Coca-Cola
Beverages Africa Proprietary Limited (“CCBA”) to the Company for $3,150 million, resulting in its consolidation. As CCBA
met the criteria for held for sale upon consolidation, we have presented the financial position and results of operations of CCBA
as discontinued operations in the accompanying consolidated financial statements.
Revenue Recognition
Our Company recognizes revenue when persuasive evidence of an arrangement exists, delivery of products has occurred, the
sales price charged is fixed or determinable, and collectibility is reasonably assured. For our Company, this generally means
that we recognize revenue when title to our products is transferred to our bottling partners, resellers or other customers. In
particular, title usually transfers upon shipment to or receipt at our customers’ locations, as determined by the specific sales
terms of the transactions. Our sales terms do not allow for a right of return except for matters related to any manufacturing
defects on our part.
Deductions from Revenue
Our customers can earn certain incentives including, but not limited to, cash discounts, funds for promotional and marketing
activities, volume-based incentive programs and support for infrastructure programs. The costs associated with these incentives
are included in deductions from revenue, a component of net operating revenues in our consolidated statements of income. For
customer incentives that must be earned, management must make estimates related to the contractual terms, customer
performance and sales volume to determine the total amounts earned and to be recorded in deductions from revenue. In making
these estimates, management considers past results. The actual amounts ultimately paid may be different from our estimates.
In some situations, the Company may determine it to be advantageous to make advance payments to specific customers to fund
certain marketing activities intended to generate profitable volume and/or invest in infrastructure programs with our bottlers
that are directed at strengthening our bottling system and increasing unit case volume. The Company also makes advance
payments to certain customers for distribution rights. The advance payments made to customers are initially capitalized and
included in our consolidated balance sheets in prepaid expenses and other assets and noncurrent other assets, depending on the
duration of the agreements. The assets are amortized over the applicable periods and included in deductions from revenue. The
duration of these agreements typically ranges up to 10 years.
Amortization expense for infrastructure programs was $36 million, $45 million and $61 million in 2017, 2016 and 2015,
respectively. The aggregate deductions from revenue recorded by the Company in relation to these programs, including
amortization expense on infrastructure programs, were $6.2 billion, $6.6 billion and $6.8 billion in 2017, 2016 and 2015,
respectively.
Advertising Costs
Our Company expenses production costs of print, radio, television and other advertisements as of the first date the
advertisements take place. All other marketing expenditures are expensed in the annual period in which the expenditure is
incurred. Advertising costs included in the line item selling, general and administrative expenses in our consolidated statements
of income were $4 billion in 2017, 2016 and 2015. As of December 31, 2017 and 2016, advertising and production costs of
$95 million and $113 million, respectively, were primarily recorded in the line item prepaid expenses and other assets in our
consolidated balance sheets.
For interim reporting purposes, we allocate our estimated full year marketing expenditures that benefit multiple interim periods
to each of our interim reporting periods. We use the proportion of each interim period’s actual unit case volume to the estimated
full year unit case volume as the basis for the allocation. This methodology results in our marketing expenditures being
recognized at a standard rate per unit case. At the end of each interim reporting period, we review our estimated full year unit
case volume and our estimated full year marketing expenditures in order to evaluate if a change in estimate is necessary. The
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impact of any changes in these full year estimates is recognized in the interim period in which the change in estimate occurs.
Our full year marketing expenditures are not impacted by this interim accounting policy.
Shipping and Handling Costs
Shipping and handling costs related to the movement of finished goods from manufacturing locations to our sales distribution
centers are included in the line item cost of goods sold in our consolidated statements of income. Shipping and handling costs
incurred to move finished goods from our sales distribution centers to customer locations are included in the line item selling,
general and administrative expenses in our consolidated statements of income. During the years ended December 31, 2017,
2016 and 2015, the Company recorded shipping and handling costs of $1.1 billion, $2.0 billion and $2.5 billion, respectively, in
the line item selling, general and administrative expenses. Our customers do not pay us separately for shipping and handling
costs related to finished goods.
Net Income Per Share
Basic net income per share is computed by dividing net income attributable to shareowners of The Coca-Cola Company by the
weighted-average number of common shares outstanding during the reporting period. Diluted net income per share is computed
similarly to basic net income per share, except that it includes the potential dilution that could occur if dilutive securities were
exercised. Approximately 47 million, 51 million and 27 million stock option awards were excluded from the computations of
diluted net income per share in 2017, 2016 and 2015, respectively, because the awards would have been antidilutive for the
years presented.
The following table presents information related to net income from continuing operations and net income from discontinued
operations attributable to shareowners of The Coca-Cola Company (in millions):
Year Ended December 31, 2017 2016 2015
CONTINUING OPERATIONS
Net income from continuing operations $ 1,182 $ 6,550 $ 7,366
Less: Net income from continuing operations attributable to noncontrolling interests 1 23 15
Net income from continuing operations attributable to shareowners of
The Coca-Cola Company $ 1,181 $ 6,527 $ 7,351
DISCONTINUED OPERATIONS
Net income from discontinued operations $ 101 $ — $ —
Less: Net income from discontinued operations attributable to noncontrolling interests 34 — —
Net income from discontinued operations attributable to shareowners of
The Coca-Cola Company $ 67 $ — $ —
CONSOLIDATED
Consolidated net income $ 1,283 $ 6,550 $ 7,366
Less: Net income attributable to noncontrolling interests 35 23 15
Net income attributable to shareowners of The Coca-Cola Company $ 1,248 $ 6,527 $ 7,351
Cash Equivalents
We classify time deposits and other investments that are highly liquid and have maturities of three months or less at the date of
purchase as cash equivalents. We manage our exposure to counterparty credit risk through specific minimum credit standards,
diversification of counterparties and procedures to monitor our credit risk concentrations.
Short-Term Investments
We classify time deposits and other investments that have maturities of greater than three months but less than one year as
short-term investments.
Investments in Equity and Debt Securities
We use the equity method to account for our investments in equity securities if our investment gives us the ability to exercise
significant influence over operating and financial policies of the investee. We include our proportionate share of earnings and/
or losses of our equity method investees in equity income (loss) — net in our consolidated statements of income. The carrying
value of our equity investments is reported in equity method investments in our consolidated balance sheets. Refer to Note 6.
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We account for investments in companies that we do not control or account for under the equity method either at fair value or
under the cost method, as applicable. Investments in equity securities, other than investments accounted for under the equity
method, are carried at fair value if the fair value of the security is readily determinable. Equity investments carried at fair value
are classified as either trading or available-for-sale securities with their cost basis determined by the specific identification
method. Realized and unrealized gains and losses on trading securities and realized gains and losses on available-for-sale
securities are included in other income (loss) — net in our consolidated statements of income. Unrealized gains and losses, net
of deferred taxes, on available-for-sale securities are included in our consolidated balance sheets as a component of
accumulated other comprehensive income (loss) (“AOCI”), except for the change in fair value attributable to the currency risk
being hedged, if applicable, which is included in other income (loss) — net in our consolidated statements of income. Trading
securities are reported as either marketable securities or other assets in our consolidated balance sheets. Securities classified as
available-for-sale are reported as either cash and cash equivalents, marketable securities, other investments or other assets in
our consolidated balance sheets, depending on the length of time we intend to hold the investment. Refer to Note 3.
Investments in equity securities that we do not control or account for under the equity method and do not have readily
determinable fair values for are accounted for under the cost method. Cost method investments are originally recorded at cost,
and we record dividend income when applicable dividends are declared. Cost method investments are reported as other
investments in our consolidated balance sheets, and dividend income from cost method investments is reported in the line item
other income (loss) — net in our consolidated statements of income.
Our investments in debt securities are carried at either amortized cost or fair value. Investments in debt securities that the
Company has the positive intent and ability to hold to maturity are carried at amortized cost and classified as held-to-maturity.
Investments in debt securities that are not classified as held-to-maturity are carried at fair value and classified as either trading
or available-for-sale.
Each reporting period we review all of our investments in equity and debt securities, except for those classified as trading, to
determine whether a significant event or change in circumstances has occurred that may have an adverse effect on the fair value
of each investment. When such events or changes occur, we evaluate the fair value compared to our cost basis in the
investment. We also perform this evaluation every reporting period for each investment for which our cost basis exceeded the
fair value. The fair values of most of our investments in publicly traded companies are often readily available based on quoted
market prices. For investments in nonpublicly traded companies, management’s assessment of fair value is based on valuation
methodologies including discounted cash flows, estimates of sales proceeds, and appraisals, as appropriate. We consider the
assumptions that we believe hypothetical marketplace participants would use in evaluating estimated future cash flows when
employing the discounted cash flow or estimates of sales proceeds valuation methodologies.
In the event the fair value of an investment declines below our cost basis, management is required to determine if the decline in
fair value is other than temporary. If management determines the decline is other than temporary, an impairment charge is
recorded. Management’s assessment as to the nature of a decline in fair value is based on, among other things, the length of
time and the extent to which the market value has been less than our cost basis; the financial condition and near-term prospects
of the issuer; and our intent and ability to retain the investment for a period of time sufficient to allow for any anticipated
recovery in market value.
Trade Accounts Receivable
We record trade accounts receivable at net realizable value. This value includes an appropriate allowance for estimated
uncollectible accounts to reflect any loss anticipated on the trade accounts receivable balances and charged to the provision for
doubtful accounts. We calculate this allowance based on our history of write-offs, the level of past-due accounts based on the
contractual terms of the receivables, and our relationships with, and the economic status of, our bottling partners and
customers. We believe our exposure to concentrations of credit risk is limited due to the diverse geographic areas covered by
our operations.
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Activity in the allowance for doubtful accounts was as follows (in millions):
Year Ended December 31, 2017 2016 2015
Balance at beginning of year $ 466 $ 352 $ 331
Net charges to costs and expenses1 32 126 45
Write-offs (10) (10) (10)
Other2
(11) (2) (14)
Balance at end of year $ 477 $ 466 $ 352
1 The increases in 2016 were primarily related to concentrate sales receivables from our bottling partner in Venezuela. See Hyperinflationary
Economies discussion below for additional information.
2
Other includes foreign currency translation adjustments and the impact of reclassifying certain assets to assets held for sale. Refer to
Note 2.
A significant portion of our net operating revenues and corresponding accounts receivable is derived from sales of our products
in international markets. Refer to Note 19. We also generate a significant portion of our net operating revenues by selling
concentrates and syrups to bottlers in which we have a noncontrolling interest. Refer to Note 6.
Inventories
Inventories consist primarily of raw materials and packaging (which includes ingredients and supplies) and finished goods
(which include concentrates and syrups in our concentrate operations and finished beverages in our finished product
operations). Inventories are valued at the lower of cost or net realizable value. We determine cost on the basis of the average
cost or first-in, first-out methods. Refer to Note 4.
Derivative Instruments
Our Company, when deemed appropriate, uses derivatives as a risk management tool to mitigate the potential impact of certain
market risks. The primary market risks managed by the Company through the use of derivative instruments are foreign
currency exchange rate risk, commodity price risk and interest rate risk. All derivatives are carried at fair value in our
consolidated balance sheets in the following line items, as applicable: prepaid expenses and other assets; other assets; accounts
payable and accrued expenses; and other liabilities. The cash flow impact of the Company’s derivative instruments is primarily
included in our consolidated statements of cash flows in net cash provided by operating activities. Refer to Note 5.
Property, Plant and Equipment
Property, plant and equipment are stated at cost. Repair and maintenance costs that do not improve service potential or extend
economic life are expensed as incurred. Depreciation is recorded principally by the straight-line method over the estimated
useful lives of our assets, which are reviewed periodically and generally have the following ranges: buildings and
improvements: 40 years or less; and machinery, equipment and vehicle fleet: 20 years or less. Land is not depreciated, and
construction in progress is not depreciated until ready for service. Leasehold improvements are amortized using the straightline
method over the shorter of the remaining lease term, including renewals that are deemed to be reasonably assured, or the
estimated useful life of the improvement. Depreciation is not recorded during the period in which a long-lived asset or disposal
group is classified as held for sale, even if the asset or disposal group continues to generate revenue during the period.
Depreciation expense, including the depreciation expense of assets under capital lease, totaled $1,131 million, $1,575 million
and $1,735 million in 2017, 2016 and 2015, respectively. Amortization expense for leasehold improvements totaled
$19 million, $22 million and $18 million in 2017, 2016 and 2015, respectively.
Certain events or changes in circumstances may indicate that the recoverability of the carrying amount of property, plant and
equipment should be assessed, including, among others, a significant decrease in market value, a significant change in the
business climate in a particular market, or a current period operating or cash flow loss combined with historical losses or
projected future losses. When such events or changes in circumstances are present, we estimate the future cash flows expected
to result from the use of the asset or asset group and its eventual disposition. These estimated future cash flows are consistent
with those we use in our internal planning. If the sum of the expected future cash flows (undiscounted and without interest
charges) is less than the carrying amount, we recognize an impairment loss. The impairment loss recognized is the amount by
which the carrying amount exceeds the fair value. We use a variety of methodologies to determine the fair value of property,
plant and equipment, including appraisals and discounted cash flow models, which are consistent with the assumptions we
believe hypothetical marketplace participants would use. Refer to Note 7.
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Goodwill, Trademarks and Other Intangible Assets
We classify intangible assets into three categories: (1) intangible assets with definite lives subject to amortization, (2) intangible
assets with indefinite lives not subject to amortization and (3) goodwill. We determine the useful lives of our identifiable
intangible assets after considering the specific facts and circumstances related to each intangible asset. Factors we consider
when determining useful lives include the contractual term of any agreement related to the asset, the historical performance of
the asset, the Company’s long-term strategy for using the asset, any laws or other local regulations which could impact the
useful life of the asset, and other economic factors, including competition and specific market conditions. Intangible assets that
are deemed to have definite lives are amortized, primarily on a straight-line basis, over their useful lives, generally ranging
from 1 to 20 years. Refer to Note 8.
When facts and circumstances indicate that the carrying value of definite-lived intangible assets may not be recoverable,
management assesses the recoverability of the carrying value by preparing estimates of sales volume and the resulting profit
and cash flows expected to result from the use of the asset or asset group and its eventual disposition. These estimated future
cash flows are consistent with those we use in our internal planning. If the sum of the expected future cash flows (undiscounted
and without interest charges) is less than the carrying amount, we recognize an impairment loss. The impairment loss
recognized is the amount by which the carrying amount of the asset or asset group exceeds the fair value. We use a variety of
methodologies to determine the fair value of these assets, including discounted cash flow models, which are consistent with the
assumptions we believe hypothetical marketplace participants would use.
We test intangible assets determined to have indefinite useful lives, including trademarks, franchise rights and goodwill, for
impairment annually, or more frequently if events or circumstances indicate that assets might be impaired. Our Company
performs these annual impairment reviews as of the first day of our third fiscal quarter. We use a variety of methodologies in
conducting impairment assessments of indefinite-lived intangible assets, including, but not limited to, discounted cash flow
models, which are based on the assumptions we believe hypothetical marketplace participants would use. For indefinite-lived
intangible assets, other than goodwill, if the carrying amount exceeds the fair value, an impairment charge is recognized in an
amount equal to that excess. The Company has the option to perform a qualitative assessment of indefinite-lived intangible
assets, other than goodwill, rather than completing the impairment test. The Company must assess whether it is more likely
than not that the fair value of the intangible asset is less than its carrying amount. If the Company concludes that this is the
case, it must perform the testing described above. Otherwise, the Company does not need to perform any further assessment.
We perform impairment tests of goodwill at our reporting unit level, which is one level below our operating segments. Our
operating segments are primarily based on geographic responsibility, which is consistent with the way management runs our
business. Our operating segments are subdivided into smaller geographic regions or territories that we sometimes refer to as
“business units.” These business units are also our reporting units. The Bottling Investments operating segment includes all
Company-owned or consolidated bottling operations, regardless of geographic location. Generally, each Company-owned or
consolidated bottling operation within our Bottling Investments operating segment is its own reporting unit. Goodwill is
assigned to the reporting unit or units that benefit from the synergies arising from each business combination.
In order to test for goodwill impairment, the Company compares the fair value of the reporting unit to its carrying value,
including goodwill. If the fair value of the reporting unit is lower than its carrying amount, goodwill is written down for the
amount by which the carrying amount exceeds the fair value. However, the loss recognized cannot exceed the carrying amount
of goodwill. We typically use discounted cash flow models to determine the fair value of a reporting unit. The assumptions
used in these models are consistent with those we believe a hypothetical marketplace participant would use. The Company has
the option to perform a qualitative assessment of goodwill in order to determine whether it is more likely than not that the fair
value of a reporting unit is less than its carrying amount, including goodwill and other intangible assets. If the Company
concludes that this is the case, it must perform the testing discussed above. Otherwise, the Company does not need to perform
any further testing.
Impairment charges related to intangible assets, including goodwill, are generally recorded in the line item other operating
charges or, to the extent they relate to equity method investees, in the line item equity income (loss) — net in our consolidated
statements of income.
Contingencies
Our Company is involved in various legal proceedings and tax matters. Due to their nature, such legal proceedings and tax
matters involve inherent uncertainties including, but not limited to, court rulings, negotiations between affected parties and
governmental actions. Management assesses the probability of loss for such contingencies and accrues a liability and/or
discloses the relevant circumstances, as appropriate. Refer to Note 11.
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Stock-Based Compensation
Our Company sponsors equity plans that provide for the grant of awards including stock options, restricted stock units,
restricted stock and performance share units. The fair value of our stock option grants is estimated on the grant date using a
Black-Scholes-Merton option-pricing model. The Company recognizes compensation expense on a straight-line basis over the
period the grant is earned by the employee, generally four years.
The fair value of our restricted stock units, restricted stock and certain performance share units is the quoted market value of
the Company’s stock on the grant date less the present value of the expected dividends not received during the relevant period.
For most performance share units granted beginning in 2014, the Company includes a relative total shareowner return (“TSR”)
modifier to determine the number of shares earned at the end of the performance period. For these awards, the number of shares
earned based on the certified achievement of the predefined performance criteria will be reduced or increased if the Company’s
total shareowner return over the performance period relative to a predefined compensation comparator group of companies falls
outside of a defined range. The fair value of performance share units that include the TSR modifier is determined using a
Monte Carlo valuation model.
In the period it becomes probable that the minimum performance criteria specified in the performance share award will be
achieved, we recognize expense for the proportionate share of the total fair value of the award related to the vesting period that
has already lapsed. The remaining fair value of the award is expensed on a straight-line basis over the balance of the vesting
period. In the event the Company determines it is no longer probable that we will achieve the minimum performance criteria
specified in the award, we reverse all of the previously recognized compensation expense in the period such a determination is
made. The Company has made a policy election to estimate the number of awards that are expected to vest to determine the
amount of stock-based compensation expense recognized in earnings. Forfeiture estimates are trued-up through the vesting
date, in order to ensure that total compensation expense is recognized only for those awards that ultimately vest. Refer to
Note 12.
Pension and Other Postretirement Benefit Plans
Our Company sponsors and/or contributes to pension and postretirement health care and life insurance benefit plans covering
substantially all U.S. employees. We also sponsor nonqualified, unfunded defined benefit pension plans for certain associates
and participate in multi-employer pension plans in the United States. In addition, our Company and its subsidiaries have
various pension plans and other forms of postretirement arrangements outside the United States. Refer to Note 13.
Income Taxes
Income tax expense includes U.S., state, local and international income taxes, plus a provision for U.S. taxes on undistributed
earnings of foreign subsidiaries and other prescribed foreign entities not deemed to be indefinitely reinvested. Deferred tax
assets and liabilities are recognized for the tax consequences of temporary differences between the financial reporting basis and
the tax basis of existing assets and liabilities. The tax rate used to determine the deferred tax assets and liabilities is the enacted
tax rate for the year and manner in which the differences are expected to reverse. Valuation allowances are recorded to reduce
deferred tax assets to the amount that will more likely than not be realized. The Company records taxes that are collected from
customers and remitted to governmental authorities on a net basis in our consolidated statements of income.
The Company is involved in various tax matters, with respect to some of which the outcome is uncertain. We establish reserves
to remove some or all of the tax benefit of any of our tax positions at the time we determine that it becomes uncertain based
upon one of the following conditions: (1) the tax position is not “more likely than not” to be sustained, (2) the tax position is
“more likely than not” to be sustained, but for a lesser amount, or (3) the tax position is “more likely than not” to be sustained,
but not in the financial period in which the tax position was originally taken. For purposes of evaluating whether or not a tax
position is uncertain, (1) we presume the tax position will be examined by the relevant taxing authority that has full knowledge
of all relevant information; (2) the technical merits of a tax position are derived from authorities such as legislation and statutes,
legislative intent, regulations, rulings and case law and their applicability to the facts and circumstances of the tax position; and
(3) each tax position is evaluated without consideration of the possibility of offset or aggregation with other tax positions taken.
A number of years may elapse before a particular uncertain tax position is audited and finally resolved or when a tax
assessment is raised. The number of years subject to tax assessments varies depending on the tax jurisdiction. The tax benefit
that has been previously reserved because of a failure to meet the “more likely than not” recognition threshold would be
recognized in income tax expense in the first interim period when the uncertainty disappears under any one of the following
conditions: (1) the tax position is “more likely than not” to be sustained, (2) the tax position, amount, and/or timing is
ultimately settled through negotiation or litigation, or (3) the statute of limitations for the tax position has expired. Refer to
Note 11 and Note 14.
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Translation and Remeasurement
We translate the assets and liabilities of our foreign subsidiaries from their respective functional currencies to U.S. dollars at the
appropriate spot rates as of the balance sheet date. Generally, our foreign subsidiaries use the local currency as their functional
currency. Changes in the carrying value of these assets and liabilities attributable to fluctuations in spot rates are recognized in
foreign currency translation adjustment, a component of AOCI. Refer to Note 15. Income statement accounts are translated
using the monthly average exchange rates during the year.
Monetary assets and liabilities denominated in a currency that is different from a reporting entity’s functional currency must
first be remeasured from the applicable currency to the legal entity’s functional currency. The effect of this remeasurement
process is recognized in the line item other income (loss) — net in our consolidated statements of income and is partially offset
by the impact of our economic hedging program for certain exposures on our consolidated balance sheets. Refer to Note 5.
Hyperinflationary Economies
A hyperinflationary economy is one that has cumulative inflation of 100 percent or more over a three-year period. In
accordance with U.S. GAAP, local subsidiaries in hyperinflationary economies are required to use the U.S. dollar as their
functional currency and remeasure the monetary assets and liabilities not denominated in U.S. dollars using the rate applicable
to conversion of a currency for purposes of dividend remittances. All exchange gains and losses resulting from remeasurement
are recognized currently in income.
Venezuela has been designated as a hyperinflationary economy. In February 2015, the Venezuelan government introduced a
new open market exchange rate system, SIMADI. As a result, we remeasured the net monetary assets of our Venezuelan
subsidiary, resulting in a charge of $27 million recorded in the line item other income (loss) — net in our consolidated
statement of income.
During the year ended December 31, 2016, the Venezuelan government devalued its currency and changed its official and most
preferential exchange rate, which should be used for purchases of certain essential goods, to 10 bolivars per U.S. dollar from
6.3. The official and most preferential rate is now known as DIPRO and the former official rate has been eliminated. The
Venezuelan government replaced the SIMADI rate with the DICOM rate, which is allowed to float freely and is expected to
fluctuate based on supply and demand. As a result, management determined that the DICOM rate was the most appropriate
legally available rate to remeasure the net monetary assets of our Venezuelan subsidiary.
In addition, we sell concentrate to our bottling partner in Venezuela from outside the country. These sales are denominated in
U.S. dollars. During the years ended December 31, 2016 and December 31, 2015, as a result of the continued lack of liquidity
and our revised assessment of the U.S. dollar value we expect to realize upon the conversion of Venezuelan bolivars into U.S.
dollars by our bottling partner to pay our concentrate sales receivables, we recorded write-downs of $76 million and
$56 million, respectively. These write-downs were recorded in the line item other operating charges in our consolidated
statements of income.
We also have certain U.S. dollar-denominated intangible assets associated with products sold in Venezuela. As a result of
weaker sales, the volatility of foreign currency exchange rates resulting from continued instability and the Company’s revised
expectations regarding the convertibility of the local currency, we recognized impairment charges of $34 million and
$55 million during the years ended December 31, 2017 and December 31, 2015, respectively. These charges were recorded in
the line item other operating charges in our consolidated statements of income. As a result of these impairment charges, the
remaining carrying value of all U.S. dollar-denominated intangible assets associated with products sold in Venezuela is zero.
Refer to Note 19 for the impact these items had on our operating segments.
Recently Issued Accounting Guidance
In May 2014, the Financial Accounting Standards Board (“FASB”) issued Accounting Standards Update (“ASU”) 2014-09,
Revenue from Contracts with Customers, which will replace most existing revenue recognition guidance in U.S. GAAP and is
intended to improve and converge with international standards the financial reporting requirements for revenue from contracts
with customers. The core principle of ASU 2014-09 is that an entity should recognize revenue for the transfer of goods or
services equal to the amount that it expects to be entitled to receive for those goods or services. ASU 2014-09 also requires
additional disclosures about the nature, timing and uncertainty of revenue and cash flows arising from customer contracts,
including significant judgments and changes in judgments. ASU 2014-09 allows for adoption either on a full retrospective
basis to each prior reporting period presented or on a modified retrospective basis with the cumulative effect of initially
applying the new guidance recognized at the date of initial application, which will be effective for the Company beginning
January 1, 2018.
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The Company will adopt ASU 2014-09 and its amendments on a modified retrospective basis. We have closely assessed the
new guidance, including the interpretations by the FASB Transition Resource Group for Revenue Recognition, throughout
2017. We have concluded that ASU 2014-09’s broad definition of variable consideration will require the Company to estimate
and record certain variable payments resulting from collaborative funding arrangements, rebates and other pricing allowances
earlier than it currently does. While we do not expect this change to have a material impact on our net operating revenues on an
annual basis, as revenue recognized from the sale of concentrate and finished goods occurs at a point in time when goods are
transferred to the customer and the transfer of control is determined, we do expect that it will have an impact on our revenue in
interim periods. The cumulative-effect adjustment upon adoption of the new revenue recognition standard as of January 1, 2018
is comprised primarily of the Company’s estimated variable consideration and is expected to decrease the opening balance of
retained earnings by less than $350 million, net of tax.
As a result of electing certain of the practical expedients available under the ASU, the Company expects there will be some
reclassifications to or from net operating revenues, cost of goods sold, and selling, general and administrative expenses,
primarily related to the classification of shipping and handling costs.
Additionally, the provisions of the new guidance provided clarification relating to the classification of certain costs incurred
relating to revenue arrangements with customers. As a result, we will be classifying certain amounts in cost of goods sold or
selling, general and administrative expenses that were previously classified as reductions in net operating revenues. The
Company also evaluated the principal versus agent considerations as it relates to certain of its arrangements with third-party
manufacturers and co-packers. We concluded that certain costs from these arrangements will be reflected in net operating
revenues rather than in cost of goods sold. These changes will have no impact on the Company’s consolidated operating
income.
The Company has also identified and implemented changes to our accounting policies and practices, business processes,
systems and controls, as well as designed and implemented specific controls over our evaluation of the impact of the new
guidance on the Company, including the cumulative effect calculation, disclosure requirements and the collection of relevant
data into the reporting process. While we are substantially complete with the process of quantifying the impacts that will result
from applying the new guidance, our assessment will be finalized during the first quarter of 2018.
In November 2015, the FASB issued ASU 2015-17, Balance Sheet Classification of Deferred Taxes. The amendments in this
update are intended to simplify the presentation of deferred income taxes and require that deferred tax liabilities and assets be
classified as noncurrent in a consolidated statement of financial position. The standard was prospectively adopted by the
Company on January 1, 2017. Had the Company retrospectively adopted the standard as of December 31, 2016, the line items
prepaid expenses and other assets and accounts payable and accrued expenses in our consolidated balance sheet would have
been reduced by $80 million and $692 million, respectively, as a result of reclassifying the current deferred tax assets and
liabilities. The offsetting impact for the reclassifications as of December 31, 2016 would have increased the noncurrent line
items other assets and deferred income taxes in our consolidated balance sheet by $54 million and $666 million, respectively.
In January 2016, the FASB issued ASU 2016-01, Financial Instruments — Overall: Recognition and Measurement of Financial
Assets and Financial Liabilities, which addresses certain aspects of the recognition, measurement, presentation and disclosure
of financial instruments. The amendment will be effective for the Company beginning January 1, 2018 and will require us to
recognize any changes in the fair value of certain equity investments in net income. These changes are currently recognized in
other comprehensive income (“OCI”). We have evaluated the impact of this standard and will recognize a cumulative effect
adjustment to the opening balance of retained earnings as of January 1, 2018. We expect this cumulative effect adjustment to
increase retained earnings by approximately $425 million.
In February 2016, the FASB issued ASU 2016-02, Leases, which requires lessees to recognize right-of-use assets, representing
their right to use the underlying asset for the lease term, and lease liabilities on the balance sheet for all leases with terms
greater than 12 months. The guidance also requires qualitative and quantitative disclosures designed to assess the amount,
timing and uncertainty of cash flows arising from leases. The Company has initiated its plan for the adoption and
implementation of this new accounting standard, including assessing our lease arrangements, evaluating practical expedient and
accounting policy elections, and implementing software to meet the reporting requirements of this standard. The Company is
also in the process of identifying changes to our business processes and controls to support adoption of the new standard. The
standard requires the use of a modified retrospective transition approach, which includes a number of optional practical
expedients that entities may elect to apply. ASU 2016-02 is effective for the Company beginning January 1, 2019. The
Company anticipates the adoption of this new standard to result in a significant increase in lease-related assets and liabilities on
our consolidated balance sheets. The impact on the Company’s consolidated statements of income is being evaluated. As the
impact of this standard is non-cash in nature, we do not anticipate its adoption having an impact on the Company’s consolidated
statement of cash flows.
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In March 2016, the FASB issued ASU 2016-09, Compensation — Stock Compensation: Improvements to Employee ShareBased
Payment Accounting. The standard is intended to simplify several areas of accounting for share-based compensation
arrangements, including the income tax impact, classification on the statement of cash flows and forfeitures. The Company
adopted ASU 2016-09 on January 1, 2017 by prospectively recognizing excess tax benefits and tax deficiencies in our
consolidated statement of income as the awards vested or were settled. Effective January 1, 2017, the Company also
prospectively presented excess tax benefits as an operating activity, rather than a financing activity, in our consolidated
statement of cash flows. Had these changes been required to be adopted retrospectively, during the years ended December 31,
2016 and December 31, 2015, the Company would have recognized an additional $130 million and $95 million, respectively,
of excess tax benefits in our consolidated statements of income. Additionally, during the years ended December 31, 2016 and
December 31, 2015, the Company would have reduced our financing activities and increased our operating activities by
$130 million and $95 million, respectively, in our consolidated statements of cash flows. The Company has elected, consistent
with past practice, to estimate the number of awards that are expected to vest to determine the amount of stock-based
compensation expense recognized in earnings.
In June 2016, the FASB issued ASU 2016-13, Financial Instruments — Measurement of Credit Losses on Financial
Instruments, which requires measurement and recognition of expected credit losses for financial assets held. ASU 2016-13 is
effective for the Company beginning January 1, 2020 and we are currently evaluating the impact that it will have on our
consolidated financial statements.
In August 2016, the FASB issued ASU 2016-15, Classification of Certain Cash Receipts and Cash Payments, which addresses
eight specific cash flow issues with the objective of reducing the existing diversity in practice. ASU 2016-15 is effective for the
Company beginning January 1, 2018 and will be applied using the retrospective transition approach to all periods presented.
We expect that the only impact of the adoption of ASU 2016-15 on our consolidated statement of cash flows will be the change
in presentation related to our proceeds from the settlement of corporate-owned life insurance policies. We currently reflect
these proceeds in operating activities, however upon adoption of the new standard, we will reflect these proceeds in investing
activities.
In October 2016, the FASB issued ASU 2016-16, Intra-Entity Transfers of Assets Other Than Inventory, which requires the
Company to recognize the income tax consequences of an intra-entity transfer of an asset other than inventory when the
transfer occurs. ASU 2016-16 is effective for the Company beginning January 1, 2018 and will be applied using a modified
retrospective basis. We currently expect the cumulative-effect adjustment will result in a net deferred tax asset of approximately
$2.8 billion. This amount will primarily be recorded as a deferred tax asset in the line item other assets in our consolidated
balance sheet.
In November 2016, the FASB issued ASU 2016-18, Restricted Cash. The amendments in this update address diversity in
practice that exists in the classification and presentation of changes in restricted cash and require that a statement of cash flows
explain the change during the period in the total of cash, cash equivalents, and amounts that an entity defines as restricted cash
for purposes of this standard or otherwise does not present in the line item cash and cash equivalents on its balance sheet. ASU
2016-18 is effective for the Company beginning January 1, 2018 and is required to be applied using a retrospective transition
method to all periods presented. We expect that adoption of ASU 2016-18 will change how we report changes in cash within
our insurance captives and assets held for sale in our consolidated statement of cash flows.
In January 2017, the FASB issued ASU 2017-01, Clarifying the Definition of a Business, which clarifies the definition of a
business with the objective of adding guidance to assist entities with evaluating whether transactions should be accounted for as
acquisitions (or disposals) of assets or businesses. ASU 2017-01 is required to be applied prospectively and will be effective for
the Company beginning January 1, 2018. The impact on our consolidated financial statements will depend on the facts and
circumstances of any specific future transactions.
In March 2017, the FASB issued ASU 2017-07, Improving the Presentation of Net Periodic Pension Cost and Net Periodic
Postretirement Benefit Cost, which requires that the service cost component of the Company’s net periodic pension cost and net
periodic postretirement benefit cost be included in the same line item as other compensation costs arising from services
rendered by employees, with the non-service cost components of net periodic benefit cost being classified outside of a subtotal
of income from operations. Of the components of net periodic benefit cost, only the service cost component will be eligible for
asset capitalization. ASU 2017-07 is effective for the Company beginning January 1, 2018 and is required to be applied
retrospectively for all periods presented. We will elect to use the practical expedient which allows entities to use information
previously disclosed in their pension and other postretirement benefit plans note as the estimation basis to apply the
retrospective presentation requirements in this ASU. For the years ended December 31, 2017 and 2016, we expect to reclassify
$99 million and $31 million, respectively, related to our non-service cost components of net periodic benefit cost and other
benefit plan charges from operating income to other income (loss) — net in our consolidated statements of income.
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In August 2017, the FASB issued ASU 2017-12, Targeted Improvements to Accounting for Hedging Activities, which eliminates
the requirement to separately measure and report hedge ineffectiveness and requires companies to recognize all elements of
hedge accounting that impact earnings in the same income statement line item where the hedged item resides. The amendments
include new alternatives for measuring the hedged item for fair value hedges of interest rate risk and ease the requirements for
effectiveness testing, hedge documentation and applying the critical terms match method. Finally, the standard introduces new
alternatives that permit companies to reduce the risk of material error if the shortcut method is misapplied. ASU 2017-12 is
effective for the Company beginning January 1, 2019 and is required to be applied prospectively. The Company is currently
evaluating the impact that ASU 2017-12 will have on our consolidated financial statements.
NOTE 2: ACQUISITIONS AND DIVESTITURES
Acquisitions
During 2017, our Company’s acquisitions of businesses, equity method investments and nonmarketable securities totaled
$3,900 million, of which $3,150 million related to the transition of ABI’s 54.5 percent controlling interest in CCBA to the
Company, resulting in its consolidation in October 2017. The financial position and results of operations of CCBA are being
accounted for as a discontinued operation. Refer to the “Discontinued Operations” section within this note below for further
details. Additionally, in conjunction with the refranchising of Coca-Cola Refreshments’ (“CCR”) Southwest operating unit
(“Southwest Transaction”), we obtained an equity interest in AC Bebidas, S. de R.L. de C.V. (“AC Bebidas”), a subsidiary of
Arca Continental, S.A.B. de C.V. (“Arca”), primarily for non-cash consideration. Refer to the “North America Refranchising”
section within this note below for further details. The remaining activity primarily related to the acquisition of AdeS, a plantbased
beverage business, by the Company and several of its bottling partners in Latin America, and the acquisition of the U.S.
rights to the Topo Chico premium sparkling water brand from AC Bebidas, an equity method investee.
During 2016, our Company’s acquisitions of businesses, equity method investments and nonmarketable securities totaled
$838 million, which primarily related to our acquisition of Xiamen Culiangwang Beverage Technology Co., Ltd. (“China
Green”), a maker of plant-based protein beverages in China, and a minority investment in CHI Limited (“CHI”), a Nigerian
producer of value-added dairy and juice beverages, which is accounted for under the equity method of accounting. Under the
terms of the agreement for our investment in CHI, the Company is obligated to acquire the remaining ownership interest from
the existing shareowners in 2019 based on an agreed-upon formula.
During 2015, our Company’s acquisitions of businesses, equity method investments and nonmarketable securities totaled
$2,491 million, which primarily related to our strategic partnership with Monster Beverage Corporation (“Monster”) and an
investment in a bottling partner in Indonesia that is accounted for under the equity method of accounting. The bottling partner
in Indonesia is a subsidiary of Coca-Cola Amatil Limited, an equity method investee. We also acquired the remaining
outstanding shares of a bottling partner in South Africa (“South African bottler”), which was previously accounted for as an
equity method investment. We remeasured our previously held equity interest in the South African bottler to fair value upon the
close of the transaction and recorded a loss on the remeasurement of $19 million during the year ended December 31, 2015.
This bottler was deconsolidated in conjunction with the Coca-Cola Beverages Africa Proprietary Limited transaction discussed
further below.
Monster Beverage Corporation
In June 2015, the Company and Monster entered into a long-term strategic relationship in the global energy drink category
(“Monster Transaction”). As a result of the Monster Transaction, (1) the Company purchased newly issued shares of Monster
common stock representing approximately 17 percent of the outstanding shares of Monster common stock (after giving effect
to the new issuance); (2) the Company sold its global energy drink business (including NOS, Full Throttle, Burn, Mother, Play
and Power Play, and Relentless) to Monster, and the Company acquired Monster’s non-energy drink business (including
Hansen’s Natural Sodas, Peace Tea, Hubert’s Lemonade and Hansen’s Juice Products); and (3) the parties amended their
distribution coordination agreements to expand distribution of Monster products into additional territories pursuant to longterm
agreements with the Company’s existing network of Company-owned or -controlled bottling operations and independent
distribution partners. The Company and its bottling partners (“Coca-Cola system”) also became Monster’s preferred global
distribution partner. The Company made a net cash payment of $2,150 million to Monster, of which $125 million was
originally held in escrow, subject to release upon achievement of milestones relating to the transfer of Monster’s domestic
distribution rights to our distribution network. The $125 million originally held in escrow was transferred to Monster in 2017
upon achievement of the related milestones.
The Monster Transaction consisted of multiple elements including the purchase of common stock, the acquisition and
divestiture of businesses and the expansion of distribution territories. When consideration transferred is not solely in the form
of cash, measurement is based on either the cost to the acquiring entity (the fair value of the assets given) or the fair value of
the assets acquired, whichever is more clearly evident and, thus, more reliably measurable. As the majority of the consideration
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transferred was cash, we believe the fair value of the consideration transferred is more reliably measurable. The consideration
transferred consists of $2,150 million of cash (including $125 million initially held in escrow) and the fair value of our global
energy business of $2,046 million, which we determined using discounted cash flow analyses, resulting in total consideration
transferred of $4,196 million.
As such, we have allocated the total consideration transferred to the individual assets and business acquired based on a relative
fair value basis, using the closing date fair values of each element, as follows (in millions):
June 12,
2015
Equity investment in Monster $ 3,066
Expansion of distribution territories 1,035
Monster non-energy drink business 95
Total assets and business acquired $ 4,196
In addition to our ownership interest in Monster’s outstanding common stock, the Company is represented by two directors on
Monster’s 10 member Board of Directors. Based on our equity ownership percentage, the significance that our expanded
distribution and coordination agreements have on Monster’s operations, and our representation on Monster’s Board of
Directors, the Company is accounting for its interest in Monster as an equity method investment.
As a result of the Monster Transaction, the North America Coca-Cola system obtained the right to distribute Monster products
in territories for which it was not previously the authorized distributor (“expanded territories”). These distribution rights are
governed by an agreement with an initial term of 20 years, after which it will continue to remain in effect unless otherwise
terminated by either party, and there are no future costs of renewal. As such, these rights were determined to be indefinite-lived
intangible assets and were classified in the line item bottlers’ franchise rights with indefinite lives on our consolidated balance
sheet. At the time of the Monster Transaction, CCR was the distributor in the majority of the expanded territories. The
remainder of the territories were serviced by independent bottling partners. Of the $1,035 million allocated to the expanded
distribution rights, the Company derecognized $341 million related to the expanded territories serviced by the independent
bottling partners upon the close of the transaction. As consideration for these rights, the Company received an upfront payment
of $28 million related to these territories, and we will receive a payment per case on all future sales made by these independent
bottlers for the duration of the distribution agreements. As these payments are dependent on future sales, they are a form of
contingent consideration. We elected to account for this consideration in the same manner as the contingent consideration to be
received in the North America refranchising, discussed below. This resulted in a net loss of $313 million recorded in the line
item other income (loss) — net in our consolidated statement of income during the year ended December 31, 2015.
During the year ended December 31, 2015, the Company recognized a gain of $1,715 million on the sale of our global energy
drink business, primarily due to the difference in the recorded carrying value of the assets transferred, including an allocated
portion of goodwill, compared to the value of the total assets and business acquired. After considering the loss resulting from
the derecognition of the expanded territory rights serviced by the independent bottling partners, the net gain recognized on the
Monster Transaction was $1,403 million, which was recorded in the line item other income (loss) — net in our consolidated
statement of income. Additionally, under the terms of the Monster Transaction, we were required to discontinue selling energy
products under certain trademarks, including one trademark in the glacéau portfolio. The Company recognized an impairment
charge of $380 million upon closing, primarily related to the discontinuation of the energy products in the glacéau portfolio,
which was recorded in the line item other operating charges in our consolidated statement of income.
During the year ended December 31, 2015, based on the relative fair values of the total assets and business acquired,
$1,620 million of the $2,150 million cash payment made was classified in the line item acquisitions of businesses, equity
method investments and nonmarketable securities in our consolidated statement of cash flows. The remaining $530 million was
classified in the line item other investing activities in our consolidated statement of cash flows.
Divestitures
During 2017, proceeds from disposals of businesses, equity method investments and nonmarketable securities totaled
$3,821 million, primarily related to proceeds from the refranchising of certain of our bottling territories in North America and
our China bottling operations.
During 2016, proceeds from disposals of businesses, equity method investments and nonmarketable securities totaled
$1,035 million, primarily related to proceeds from the refranchising of certain of our bottling territories in North America.
During 2015, proceeds from disposals of businesses, equity method investments and nonmarketable securities totaled
$565 million, which included proceeds from the refranchising of certain of our bottling territories in North America and
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proceeds from the sale of a 10 percent interest in a Brazilian bottling partner as a result of the majority owners exercising their
right to acquire additional shares from us.
North America Refranchising
In conjunction with implementing a new beverage partnership model in North America, the Company refranchised bottling
territories that were previously managed by CCR to certain of our unconsolidated bottling partners. These territories generally
border these bottlers’ existing territories, allowing each bottler to better service local customers and provide more efficient
execution. By entering into comprehensive beverage agreements (“CBAs”) with each of the bottlers, we granted certain
exclusive territory rights for the distribution, promotion, marketing and sale of Company-owned and licensed beverage
products as defined by the CBA.
Each CBA generally has a term of 10 years and is renewable, in most cases by the bottler and in some cases by the Company,
indefinitely for successive additional terms of 10 years each. Under the CBA, except for the CBA entered into in conjunction
with the Southwest Transaction and for additional territories sold to AC Bebidas, the bottlers will make ongoing quarterly
payments to the Company based on their gross profit in the refranchised territories throughout the term of the CBA, including
renewals, in exchange for the grant of the exclusive territory rights. Liberty Coca-Cola Beverages, the co-owners of which are
former management of CCR, will make ongoing quarterly payments based on the gross profit in its refranchised territories
upon the earlier of reaching a predefined level of profitability, or the 41st quarter following the closing date.
Contemporaneously with the grant of these rights, the Company sold the distribution assets, certain working capital items, and
the exclusive rights to distribute certain beverage brands not owned by the Company, but distributed by CCR, in each of these
territories, excluding the territory included in the Southwest Transaction, to the respective bottlers in exchange for cash.
In 2016, the Company formed a new National Product Supply System (“NPSS”) to facilitate optimal operation of the U.S.
product supply system. Under the NPSS, the Company and several of its existing independent producing bottlers administer
key national product supply activities for these bottlers. Additionally, we have sold certain production facilities from CCR to
these independent producing bottlers in exchange for cash, excluding production facilities included in the Southwest
Transaction.
During the years ended December 31, 2017, December 31, 2016 and December 31, 2015, cash proceeds from these sales
totaled $2,860 million, $1,017 million and $362 million, respectively. Included in the cash proceeds for the years ended
December 31, 2017, December 31, 2016 and December 31, 2015 was $336 million, $279 million and $83 million, respectively,
from Coca-Cola Bottling Co. Consolidated (“CCBCC”), an equity method investee. Also included in the cash proceeds for the
year ended December 31, 2017, was $220 million from AC Bebidas, and $39 million from Liberty Coca-Cola Beverages.
Under the applicable accounting guidance, we were required to derecognize all of the tangible assets sold as well as the
intangible assets transferred, including distribution rights, customer relationships and an allocated portion of goodwill related to
these territories. We recognized losses of $3,177 million, $2,456 million and $1,006 million during the years ended
December 31, 2017, December 31, 2016 and December 31, 2015, respectively. Included in these amounts are losses from
transactions with equity method investees or former management of $1,104 million, $492 million and $379 million, during the
years ended December 31, 2017, December 31, 2016 and December 31, 2015, respectively. These losses primarily related to
the derecognition of the intangible assets transferred or reclassified as held for sale and were included in the line item other
income (loss) — net in our consolidated statements of income. The losses in 2017 included $236 million of expense associated
with an indemnification liability related to an underfunded multi-employer benefit plan in which employees of certain of its
refranchised territories participate. As of December 31, 2017, CCR had completed the refranchising of its U.S. bottling
operations, with the exception of its operations in the U.S. Virgin Islands, which are classified as held for sale. See further
discussion of assets and liabilities held for sale below. In total, we expect to recover the value of the intangible assets
transferred to the bottlers under the CBAs through the future quarterly payments; however, as the payments for the territory
rights are dependent on the bottlers’ future gross profit in these territories, they are considered a form of contingent
consideration.
There is diversity in practice as it relates to the accounting for contingent consideration by the seller. The seller can account for
the future contingent payments received as a gain contingency, recognizing the amounts in the income statement only after the
related contingencies are resolved and the gain is realized, which in this arrangement will be quarterly as the bottlers earn gross
profit in the transferred territories. Alternatively, the seller can record a receivable for the contingent consideration at fair value
on the date of sale and record any future differences between the payments received and this receivable in the income statement
as they occur. We elected the gain contingency treatment since the quarterly payments will be received throughout the terms of
the CBAs, including all subsequent renewals, regardless of the cumulative amount received as compared to the value of the
intangible assets transferred.
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During the years ended December 31, 2017 and December 31, 2016, the Company incurred losses of $313 million and
$31 million, respectively, primarily related to payments made to certain of our unconsolidated bottling partners in order to
convert the bottling agreements for their legacy territories and any previously refranchised territories to a single form of CBA
with additional requirements. The additional requirements generally include a binding national governance model, mandatory
incidence pricing and additional core performance requirements, among other things. As a result of these conversions, the
legacy territories and any previously refranchised territories for each of the related bottling partners will be governed under
similar CBAs, which will provide consistency across each such bottler’s respective territory, and consistency with other U.S.
bottlers that have been granted or converted to this form of CBA. The losses related to these payments were included in the line
item other income (loss) — net in our consolidated statements of income during the years ended December 31, 2017 and
December 31, 2016.
On April 1, 2017, the Company refranchised the Southwest operating unit of CCR, which includes Texas and parts of
Oklahoma, New Mexico and Arkansas, in the Southwest Transaction. In conjunction with the Southwest Transaction, Arca
contributed its existing beverage business to AC Bebidas. CCR contributed its Southwest operating unit, including all of its
assets and liabilities, to AC Bebidas in exchange for an approximate 20 percent interest in AC Bebidas. Arca owns the
remaining interest in AC Bebidas. Additionally, CCR made cash payments of $144 million, net of cash received. As a result
of the Southwest Transaction, the Company recognized a gain of $1,037 million due to the difference in the recorded
carrying value of the net assets transferred compared to the value of the interest it obtained in AC Bebidas of $2,960 million,
which was determined using an income and market approach (a Level 3 measurement). This gain was recorded in the line
item other income (loss) — net in our consolidated statement of income. AC Bebidas will participate in the NPSS as it
relates to its U.S. territory. The Company accounts for its interest in AC Bebidas as an equity method investment based on
our equity ownership percentage, our representation on AC Bebidas’ Board of Directors, material intercompany transactions
and other governance rights.
Refer to Note 19 for the impact these items had on our operating segments.
Refranchising of China Bottling Operations
In November 2016, the Company entered into definitive agreements for the sale of the Company-owned bottling operations in
China to the two existing local franchise bottlers, one of which is an equity method investee, and to sell a related cost method
investment to one of the franchise bottlers. As a result, the Company’s bottling operations in China and a related cost method
investment were classified as held for sale as of December 31, 2016. We received net proceeds of $963 million as a result of
these sales and recognized a gain of $88 million during the year ended December 31, 2017, which was included in the line item
other income (loss) — net in our consolidated statement of income.
Coca-Cola European Partners
In May 2016, the Company merged our German bottling operations with Coca-Cola Enterprises, Inc. (“CCE”) and Coca-Cola
Iberian Partners, S.A.U., formerly known as Coca-Cola Iberian Partners, S.A. (“CCIP”), to create Coca-Cola European Partners
plc (“CCEP”). In exchange for our German bottling operations, we received an 18 percent interest in CCEP. As a result of
recording our interest in CCEP at fair value based on its quoted market price (a Level 1 measurement), the deconsolidation of
our German bottling operations, and the related reversal of its cumulative translation adjustments, we recognized a gain of
$1,400 million. This gain was partially offset by a $77 million loss incurred as a result of reclassifying losses related to our net
investment hedges of our German bottling operations from AOCI into earnings as well as transaction costs incurred resulting in
a net gain of $1,287 million during the year ended December 31, 2016. Refer to Note 15. With the exception of the transaction
costs, the net gain was recorded in the line item other income (loss) — net in our consolidated statement of income. The
Company accounts for its interest in CCEP as an equity method investment based on our equity ownership percentage, our
representation on CCEP’s Board of Directors, material intercompany transactions and other governance rights.
Coca-Cola Beverages Africa Proprietary Limited
In July 2016, the Company, SABMiller plc and Gutsche Family Investments combined the bottling operations of each of the
parties’ nonalcoholic ready-to-drink beverage businesses in Southern and East Africa to form a new bottler, which is called
CCBA. The Company: (1) contributed its South African bottling operations to CCBA, which included certain wholly owned
subsidiaries and an equity method investment, (2) paid $150 million in cash, (3) obtained a 12 percent interest in CCBA and a
3 percent interest in CCBA’s South African subsidiary and (4) acquired several trademarks that are generally indefinite-lived.
As a result of recording our interests in CCBA and its South African subsidiary at fair value, the deconsolidation of our South
African bottling operations, the derecognition of the equity method investment, and the reversal of related cumulative
translation adjustments, we recognized a loss of $21 million. The fair values of the equity investments in CCBA and CCBA’s
South African subsidiary, along with the acquired trademarks, were determined using income approaches, including discounted
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cash flow models (a Level 3 measurement), and the Company believes the inputs and assumptions used are consistent with
those hypothetical marketplace participants would use. The loss recognized resulted primarily from the reversal of the related
cumulative translation adjustments. This loss is recorded in the line item other income (loss) — net in our consolidated
statement of income during the year ended December 31, 2016.
Based on the level of equity ownership, the Company’s representation on CCBA’s Board of Directors (two of its ten members)
and other governance rights, the Company accounted for its interests in CCBA and CCBA’s South African subsidiary as equity
method investments. The Company’s interest in CCBA provided it with a call option to acquire the ownership interest of
SABMiller plc at fair value upon the occurrence of certain events, including upon a change in control of SABMiller plc.
In October 2016, ABI acquired SABMiller plc, including its 54.5 percent controlling interest in CCBA. In October 2017, the
Company and ABI completed the transition of ABI’s controlling interest in CCBA to the Company for $3,150 million. We plan
to hold our controlling interest in CCBA temporarily and are currently in discussions with several potential buyers.
Accordingly, we have presented the financial position and results of operations of CCBA as discontinued operations in the
accompanying consolidated financial statements from its date of acquisition. See further discussion of discontinued operations
below.
Keurig Green Mountain, Inc.
In 2014, the Company purchased a 12 percent equity position in Keurig Green Mountain, Inc. (“Keurig”) for $1,567 million. In
February 2015, the Company purchased an additional 4 percent ownership interest from Credit Suisse Capital LLC under an
agreement for a total purchase price of $830 million. As this agreement qualified as a derivative, we recognized a loss of
$58 million in the line item other income (loss) — net in our consolidated statement of income during the year ended
December 31, 2015. The purchases of the shares were included in the line item purchases of investments in our consolidated
statement of cash flows, net of any related derivative impact. The Company accounted for the investment in Keurig as an
available-for-sale security.
In March 2016, a JAB Holding Company-led investor group acquired Keurig. The Company received proceeds of
$2,380 million, which were recorded in the line item proceeds from disposals of investments in our consolidated statement of
cash flows, and recorded a gain of $18 million related to the disposal of our shares of Keurig in the line item other income
(loss) — net in our consolidated statement of income during the year ended December 31, 2016.
Brazilian Bottling Operations
In January 2015, the owners of the majority interest in a Brazilian bottling operation exercised their option to acquire from us
shares representing a 10 percent interest in the entity’s outstanding shares. We recorded a loss of $6 million as a result of the
exercise price being lower than our carrying value of these shares. As a result of this transaction, the Company’s ownership was
reduced to 34 percent of the entity’s outstanding shares. The owners of the majority interest have a remaining option to acquire
an additional 14 percent interest of the entity’s outstanding shares at any time through December 31, 2019, based on an agreedupon
formula.
Assets and Liabilities Held for Sale
As of December 31, 2017, the Company had entered into agreements to refranchise its U.S. Virgin Islands bottling territories.
As these bottling territories met the criteria to be classified as held for sale, we were required to record their assets and
liabilities at the lower of carrying value or fair value less any costs to sell based on the agreed-upon sale price and present the
related assets and liabilities as separate line items in our consolidated balance sheet. These bottling territories were refranchised
in January 2018. In addition, the Company had certain bottling operations in Latin America that met the criteria to be classified
as held for sale, which requires us to present the related assets and liabilities as separate line items in our consolidated balance
sheet. We were not required to record these assets and liabilities at fair value less any costs to sell because their fair value
approximates their carrying value. The Company expects these operations to be refranchised during 2018.
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The following table presents information related to the major classes of assets and liabilities that were classified as held for sale
in our consolidated balance sheets (in millions):
December 31,
2017
December 31,
2016
Cash, cash equivalents and short-term investments $ 13 $ 49
Trade accounts receivable, less allowances 10 43
Inventories 11 264
Prepaid expenses and other assets 12 114
Equity method investments — 1
Other investments — 42
Other assets 7 17
Property, plant and equipment — net 85 1,780
Bottlers’ franchise rights with indefinite lives 5 1,388
Goodwill 103 390
Other intangible assets 1 51
Allowance for reduction of assets held for sale (28) (1,342)
Assets held for sale $ 219 1
$ 2,797 3
Accounts payable and accrued expenses $ 22 $ 393
Accrued income taxes — 13
Other liabilities 12 1
Deferred income taxes 3 303
Liabilities held for sale $ 37 2
$ 710 4
1 Consists of total assets relating to North America refranchising of $9 million and Latin America bottling operations of $210 million, which
are included in the Bottling Investments operating segment.
2 Consists of total liabilities relating to North America refranchising of $5 million and Latin America bottling operations of $32 million,
which are included in the Bottling Investments operating segment.
3 Consists of total assets relating to North America refranchising of $1,247 million, China bottling operations of $1,533 million and other
assets held for sale of $17 million, which are included in the Bottling Investments and Corporate operating segments.
4 Consists of total liabilities relating to North America refranchising of $224 million, China bottling operations of $483 million and other
liabilities held for sale of $3 million, which are included in the Bottling Investments and Corporate operating segments.
We determined that the operations included in the table above did not meet the criteria to be classified as discontinued
operations under the applicable guidance.
Discontinued Operations
In October 2017, the Company and ABI completed the transition of ABI’s controlling interest in CCBA to the Company for
$3,150 million. We plan to hold our controlling interest in CCBA temporarily and are currently in discussions with several
potential buyers, and anticipate divesting of this interest in 2018. Accordingly, we have presented the financial position and
results of operations of CCBA as discontinued operations in the accompanying consolidated financial statements from its date
of consolidation.
Upon consolidation of CCBA, we remeasured our previously held equity interests in CCBA and its South African subsidiary to
fair value and recorded a gain on the remeasurement of $150 million. The fair values in our previously held equity investments
in CCBA and its South African subsidiary were determined using income approaches, including discounted cash flow models
(a Level 3 measurement), and the Company believes the inputs and assumptions used are consistent with those hypothetical
marketplace participants would use. We recorded the noncontrolling interests of CCBA at an estimated fair value of
$1,805 million. The fair value of the noncontrolling interests was assessed in a manner similar to our previously held equity
investments.
The preliminary goodwill recorded at the time of the transaction was $4,262 million, none of which is tax deductible. This
goodwill is in part due to the significant synergies that are expected from the consolidation of the bottling system in Southern
and East Africa, especially within the country of South Africa. The initial accounting for the business combination is currently
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incomplete, although preliminary purchase accounting entries have been recorded. The disclosures that are expected to be
impacted by the completion of purchase accounting are the classification of assets held for sale — discontinued operations
and liabilities held for sale — discontinued operations in the notes to the consolidated financial statements.
The following table presents information related to the major classes of assets and liabilities of CCBA that were classified as
held for sale — discontinued operations in our consolidated balance sheet (in millions):
December 31,
2017
Cash, cash equivalents and short-term investments $ 97
Trade accounts receivable, less allowances 299
Inventories 299
Prepaid expenses and other assets 52
Equity method investments 7
Other assets 29
Property, plant and equipment — net 1,436
Goodwill 4,248
Other intangible assets 862
Assets held for sale — discontinued operations $ 7,329
Accounts payable and accrued expenses $ 598
Loans and notes payable 404
Current maturities of long-term debt 6
Accrued income taxes 40
Long-term debt 19
Other liabilities 10
Deferred income taxes 419
Liabilities held for sale — discontinued operations $ 1,496
NOTE 3: INVESTMENTS
Investments in debt and marketable securities, other than investments accounted for under the equity method, are classified as
trading, available-for-sale or held-to-maturity. Our marketable equity investments are classified as either trading or availablefor-sale
with their cost basis determined by the specific identification method. Our investments in debt securities are carried at
either amortized cost or fair value. Investments in debt securities that the Company has the positive intent and ability to hold to
maturity are carried at amortized cost and classified as held-to-maturity. Investments in debt securities that are not classified as
held-to-maturity are carried at fair value and classified as either trading or available-for-sale. Realized and unrealized gains and
losses on trading securities and realized gains and losses on available-for-sale securities are included in net income. Unrealized
gains and losses, net of deferred taxes, on available-for-sale securities are included in our consolidated balance sheets as a
component of AOCI, except for the change in fair value attributable to the currency risk being hedged. Refer to Note 5 for
additional information related to the Company’s fair value hedges of available-for-sale securities.
Trading Securities
As of December 31, 2017 and 2016, our trading securities had a fair value of $407 million and $384 million, respectively, and
consisted primarily of equity securities. The Company had net unrealized gains on trading securities of $67 million, $39 million
and $19 million as of December 31, 2017, 2016 and 2015, respectively.
The Company’s trading securities were included in the following line items in our consolidated balance sheets (in millions):
December 31, 2017 2016
Marketable securities $ 295 $ 282
Other assets 112 102
Total $ 407 $ 384
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Available-for-Sale and Held-to-Maturity Securities
As of December 31, 2017 and 2016, the Company did not have any held-to-maturity securities. Available-for-sale securities
consisted of the following (in millions):
Gross Unrealized Estimated Fair
Cost Gains Losses Value
2017
Available-for-sale securities:1
Equity securities $ 1,276 $ 685 $ (66) $ 1,895
Debt securities 5,782 157 (27) 5,912
Total $ 7,058 $ 842 $ (93) $ 7,807
2016
Available-for-sale securities:1
Equity securities $ 1,252 $ 425 $ (22) $ 1,655
Debt securities 4,700 89 (31) 4,758
Total $ 5,952 $ 514 $ (53) $ 6,413
1 Refer to Note 16 for additional information related to the estimated fair value.
The sale and/or maturity of available-for-sale securities resulted in the following realized activity (in millions):
Year Ended December 31, 2017 2016 2015
Gross gains $ 68 $ 152 $ 103
Gross losses (32) (51) (42)
Proceeds 14,205 11,540 4,043
As of December 31, 2017 and 2016, the Company had investments classified as available-for-sale securities in which our cost
basis exceeded the fair value of our investment. Management assessed each of these investments on an individual basis to
determine if the decline in fair value was other than temporary. Management’s assessment as to the nature of a decline in fair
value is based on, among other things, the length of time and the extent to which the market value has been less than our cost
basis; the financial condition and near-term prospects of the issuer; and our intent and ability to retain the investment for a
period of time sufficient to allow for any anticipated recovery in market value. As a result of these assessments, management
determined that the decline in fair value of these investments was not other than temporary and did not record any impairment
charges.
The Company uses two of its consolidated insurance captives to reinsure group annuity insurance contracts that cover the
pension obligations of certain of our European and Canadian pension plans. In accordance with local insurance regulations, our
insurance captives are required to meet and maintain minimum solvency capital requirements. The Company elected to invest
its solvency capital in a portfolio of available-for-sale securities, which have been classified in the line item other assets in our
consolidated balance sheets because the assets are not available to satisfy our current obligations. As of December 31, 2017 and
2016, the Company’s available-for-sale securities included solvency capital funds of $1,159 million and $985 million,
respectively.
As of December 31, 2017 and 2016, the Company did not have any held-to-maturity securities. The Company’s available-forsale
securities were included in the following line items in our consolidated balance sheets (in millions):
December 31, 2017 2016
Cash and cash equivalents $ 667 $ 682
Marketable securities 5,022 3,769
Other investments 953 849
Other assets 1,165 1,113
Total $ 7,807 $ 6,413
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The contractual maturities of these available-for-sale securities as of December 31, 2017 were as follows (in millions):
Cost
Estimated Fair
Value
Within 1 year $ 1,433 $ 1,491
After 1 year through 5 years 3,929 3,983
After 5 years through 10 years 103 117
After 10 years 317 321
Equity securities 1,276 1,895
Total $ 7,058 $ 7,807
The Company expects that actual maturities may differ from the contractual maturities above because borrowers have the right
to call or prepay certain obligations.
Cost Method Investments
Cost method investments are initially recorded at cost, and we record dividend income when applicable dividends are declared.
Cost method investments are reported as other investments in our consolidated balance sheets, and dividend income from cost
method investments is reported in other income (loss) — net in our consolidated statements of income. We review all of our
cost method investments quarterly to determine if impairment indicators are present; however, we are not required to determine
the fair value of these investments unless impairment indicators exist. When impairment indicators exist, we generally use
discounted cash flow analyses to determine the fair value. We estimate that the fair values of our cost method investments
approximated or exceeded their carrying values as of December 31, 2017 and 2016. Our cost method investments had a
carrying value of $143 million and $140 million as of December 31, 2017 and 2016, respectively.
NOTE 4: INVENTORIES
Inventories consist primarily of raw materials and packaging (which include ingredients and supplies) and finished goods
(which include concentrates and syrups in our concentrate operations and finished beverages in our finished product
operations). Inventories are valued at the lower of cost or net realizable value. We determine cost on the basis of the average
cost or first-in, first-out methods. Inventories consisted of the following (in millions):
December 31, 2017 2016
Raw materials and packaging $ 1,729 $ 1,565
Finished goods 693 844
Other 233 266
Total inventories $ 2,655 $ 2,675
NOTE 5: HEDGING TRANSACTIONS AND DERIVATIVE FINANCIAL INSTRUMENTS
The Company is directly and indirectly affected by changes in certain market conditions. These changes in market conditions
may adversely impact the Company’s financial performance and are referred to as “market risks.” When deemed appropriate,
our Company uses derivatives as a risk management tool to mitigate the potential impact of certain market risks. The primary
market risks managed by the Company through the use of derivative and non-derivative financial instruments are foreign
currency exchange rate risk, commodity price risk and interest rate risk.
The Company uses various types of derivative instruments including, but not limited to, forward contracts, commodity futures
contracts, option contracts, collars and swaps. Forward contracts and commodity futures contracts are agreements to buy or sell
a quantity of a currency or commodity at a predetermined future date, and at a predetermined rate or price. An option contract
is an agreement that conveys the purchaser the right, but not the obligation, to buy or sell a quantity of a currency or
commodity at a predetermined rate or price during a period or at a time in the future. A collar is a strategy that uses a
combination of options to limit the range of possible positive or negative returns on an underlying asset or liability to a specific
range, or to protect expected future cash flows. To do this, an investor simultaneously buys a put option and sells (writes) a call
option, or alternatively buys a call option and sells (writes) a put option. A swap agreement is a contract between two parties to
exchange cash flows based on specified underlying notional amounts, assets and/or indices. We do not enter into derivative
financial instruments for trading purposes. The Company may also designate certain non-derivative instruments, such as our
foreign-denominated debt, in hedging relationships.
All derivatives are carried at fair value in our consolidated balance sheets, primarily in the following line items, as applicable:
prepaid expenses and other assets; other assets; accounts payable and accrued expenses; and other liabilities. The carrying
values of the derivatives reflect the impact of legally enforceable master netting agreements and cash collateral held or placed
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with the same counterparties, as applicable. These master netting agreements allow the Company to net settle positive and
negative positions (assets and liabilities) arising from different transactions with the same counterparty.
The accounting for gains and losses that result from changes in the fair values of derivative instruments depends on whether the
derivatives have been designated and qualify as hedging instruments and the type of hedging relationships. Derivatives can be
designated as fair value hedges, cash flow hedges or hedges of net investments in foreign operations. The changes in the fair
values of derivatives that have been designated and qualify for fair value hedge accounting are recorded in the same line item in
our consolidated statement of income as the changes in the fair values of the hedged items attributable to the risk being hedged.
The changes in the fair values of derivatives that have been designated and qualify as cash flow hedges or hedges of net
investments in foreign operations are recorded in AOCI and are reclassified into the line item in our consolidated statement of
income in which the hedged items are recorded in the same period the hedged items affect earnings. Due to the high degree of
effectiveness between the hedging instruments and the underlying exposures being hedged, fluctuations in the value of the
derivative instruments are generally offset by changes in the fair values or cash flows of the underlying exposures being
hedged. The changes in the fair values of derivatives that were not designated and/or did not qualify as hedging instruments are
immediately recognized into earnings.
For derivatives that will be accounted for as hedging instruments, the Company formally designates and documents, at
inception, the financial instrument as a hedge of a specific underlying exposure, the risk management objective and the strategy
for undertaking the hedge transaction. In addition, the Company formally assesses, both at the inception and at least quarterly
thereafter, whether the financial instruments used in hedging transactions are effective at offsetting changes in either the fair
values or cash flows of the related underlying exposures. Any ineffective portion of a financial instrument’s change in fair value
is immediately recognized into earnings.
The Company determines the fair values of its derivatives based on quoted market prices or pricing models using current
market rates. Refer to Note 16. The notional amounts of the derivative financial instruments do not necessarily represent
amounts exchanged by the parties and, therefore, are not a direct measure of our exposure to the financial risks described
above. The amounts exchanged are calculated by reference to the notional amounts and by other terms of the derivatives, such
as interest rates, foreign currency exchange rates, commodity rates or other financial indices. The Company does not view the
fair values of its derivatives in isolation but rather in relation to the fair values or cash flows of the underlying hedged
transactions or other exposures. Virtually all of our derivatives are straightforward over-the-counter instruments with liquid
markets.
The following table presents the fair values of the Company’s derivative instruments that were designated and qualified as part
of a hedging relationship (in millions):
Fair Value1,2
Derivatives Designated as Hedging Instruments Balance Sheet Location1
December 31,
2017
December 31,
2016
Assets:
Foreign currency contracts Prepaid expenses and other assets $ 45 $ 400
Foreign currency contracts Other assets 79 60
Interest rate contracts Other assets 52 105
Total assets $ 176 $ 565
Liabilities:
Foreign currency contracts Accounts payable and accrued expenses $ 69 $ 40
Foreign currency contracts Other liabilities 9 54
Foreign currency contracts Liabilities held for sale — discontinued operations 8 —
Commodity contracts Accounts payable and accrued expenses — 1
Commodity contracts Liabilities held for sale — discontinued operations 4 —
Interest rate contracts Accounts payable and accrued expenses 30 36
Interest rate contracts Other liabilities 39 47
Total liabilities $ 159 $ 178
1 All of the Company’s derivative instruments are carried at fair value in our consolidated balance sheets after considering the impact of
legally enforceable master netting agreements and cash collateral held or placed with the same counterparties, as applicable. Current
disclosure requirements mandate that derivatives must also be disclosed without reflecting the impact of master netting agreements and
cash collateral. Refer to Note 16 for the net presentation of the Company’s derivative instruments.
2 Refer to Note 16 for additional information related to the estimated fair value.
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The following table presents the fair values of the Company’s derivative instruments that were not designated as hedging
instruments (in millions):
Fair Value1,2
Derivatives Not Designated as Hedging
Instruments Balance Sheet Location1
December 31,
2017
December 31,
2016
Assets:
Foreign currency contracts Prepaid expenses and other assets $ 20 $ 284
Foreign currency contracts Other assets 27 —
Commodity contracts Prepaid expenses and other assets 25 27
Commodity contracts Other assets 1 1
Other derivative instruments Prepaid expenses and other assets 8 4
Other derivative instruments Other assets — 1
Total assets $ 81 $ 317
Liabilities:
Foreign currency contracts Accounts payable and accrued expenses $ 69 $ 60
Foreign currency contracts Other liabilities 28 16
Commodity contracts Accounts payable and accrued expenses 7 16
Commodity contracts Other liabilities — 1
Interest rate contracts Accounts payable and accrued expenses — 8
Interest rate contracts Other liabilities — 1
Other derivative instruments Accounts payable and accrued expenses 1 2
Other derivative instruments Other liabilities 1 5
Total liabilities $ 106 $ 109
1 All of the Company’s derivative instruments are carried at fair value in our consolidated balance sheets after considering the impact of
legally enforceable master netting agreements and cash collateral held or placed with the same counterparties, as applicable. Current
disclosure requirements mandate that derivatives must also be disclosed without reflecting the impact of master netting agreements and
cash collateral. Refer to Note 16 for the net presentation of the Company’s derivative instruments.
2 Refer to Note 16 for additional information related to the estimated fair value.
Credit Risk Associated with Derivatives
We have established strict counterparty credit guidelines and enter into transactions only with financial institutions of
investment grade or better. We monitor counterparty exposures regularly and review any downgrade in credit rating
immediately. If a downgrade in the credit rating of a counterparty were to occur, we have provisions requiring collateral for
substantially all of our transactions. To mitigate presettlement risk, minimum credit standards become more stringent as the
duration of the derivative financial instrument increases. In addition, the Company’s master netting agreements reduce credit
risk by permitting the Company to net settle for transactions with the same counterparty. To minimize the concentration of
credit risk, we enter into derivative transactions with a portfolio of financial institutions. Based on these factors, we consider
the risk of counterparty default to be minimal.
Cash Flow Hedging Strategy
The Company uses cash flow hedges to minimize the variability in cash flows of assets or liabilities or forecasted transactions
caused by fluctuations in foreign currency exchange rates, commodity prices or interest rates. The changes in the fair values of
derivatives designated as cash flow hedges are recorded in AOCI and are reclassified into the line item in our consolidated
statement of income in which the hedged items are recorded in the same period the hedged items affect earnings. The changes
in fair values of hedges that are determined to be ineffective are immediately reclassified from AOCI into earnings. The
maximum length of time for which the Company hedges its exposure to the variability in future cash flows is typically three
years.
The Company maintains a foreign currency cash flow hedging program to reduce the risk that our eventual U.S. dollar net cash
inflows from sales outside the United States and U.S. dollar net cash outflows from procurement activities will be adversely
affected by changes in foreign currency exchange rates. We enter into forward contracts and purchase foreign currency options
(principally euros and Japanese yen) and collars to hedge certain portions of forecasted cash flows denominated in foreign
currencies. When the U.S. dollar strengthens against the foreign currencies, the decline in the present value of future foreign
currency cash flows is partially offset by gains in the fair value of the derivative instruments. Conversely, when the U.S. dollar
weakens, the increase in the present value of future foreign currency cash flows is partially offset by losses in the fair value of
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the derivative instruments. The total notional values of derivatives that have been designated and qualify for the Company’s
foreign currency cash flow hedging program were $4,068 million and $6,074 million as of December 31, 2017 and 2016,
respectively.
The Company uses cross-currency swaps to hedge the changes in cash flows of certain of its foreign currency denominated
debt due to changes in foreign currency exchange rates. For this hedging program, the Company records the change in carrying
value of the foreign currency denominated debt due to changes in exchange rates into earnings each period. The changes in fair
value of the cross-currency swap derivatives are recorded in AOCI with an immediate reclassification into earnings for the
change in fair value attributable to fluctuations in foreign currency exchange rates. During the year ended December 31, 2015,
the Company discontinued the cash flow hedge relationships related to these swaps. Upon discontinuance, the Company
recognized a loss of $92 million in other comprehensive income, which will be reclassified from AOCI into interest expense
over the remaining life of the debt, a weighted-average period of approximately 10 years. The Company did not discontinue
any cross-currency swaps designated as a cash flow hedge during the years ended December 31, 2017 and 2016. The total
notional values of derivatives that have been designated as cash flow hedges for the Company’s foreign currency denominated
debt were $1,851 million as of December 31, 2017 and 2016, respectively.
The Company has entered into commodity futures contracts and other derivative instruments on various commodities to
mitigate the price risk associated with forecasted purchases of materials used in our manufacturing process. These derivative
instruments have been designated and qualify as part of the Company’s commodity cash flow hedging program. The objective
of this hedging program is to reduce the variability of cash flows associated with future purchases of certain commodities. The
total notional values of derivatives that have been designated and qualify for this program were $35 million and $12 million as
of December 31, 2017 and 2016, respectively.
Our Company monitors our mix of short-term debt and long-term debt regularly. From time to time, we manage our risk to
interest rate fluctuations through the use of derivative financial instruments. The Company has entered into interest rate swap
agreements and has designated these instruments as part of the Company’s interest rate cash flow hedging program. The
objective of this hedging program is to mitigate the risk of adverse changes in benchmark interest rates on the Company’s
future interest payments. The total notional values of these interest rate swap agreements that were designated and qualified for
the Company’s interest rate cash flow hedging program were $500 million and $1,500 million as of December 31, 2017 and
2016, respectively.
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The following table presents the pretax impact that changes in the fair values of derivatives designated as cash flow hedges had
on AOCI and earnings during the years ended December 31, 2017, 2016 and 2015 (in millions):
Gain (Loss)
Recognized
in OCI
Location of Gain (Loss)
Recognized in Income1
Gain (Loss)
Reclassified
from
AOCI into
Income
(Effective
Portion)
Gain (Loss)
Recognized in
Income
(Ineffective
Portion and
Amount
Excluded from
Effectiveness
Testing)
2017
Foreign currency contracts $ (226) Net operating revenues $ 443 $ 1
Foreign currency contracts (23) Cost of goods sold (2) — 2
Foreign currency contracts — Interest expense (9) —
Foreign currency contracts 92 Other income (loss) — net 107 3
Foreign currency contracts (3) Income from discontinued operations — —
Interest rate contracts (22) Interest expense (37) 2
Commodity contracts (1) Cost of goods sold (1) —
Commodity contracts (5) Income from discontinued operations — —
Total $ (188) $ 501 $ 6
2016
Foreign currency contracts $ 69 Net operating revenues $ 567 $ (3)
Foreign currency contracts 8 Cost of goods sold 35 (1)
Foreign currency contracts — Interest expense (9) —
Foreign currency contracts 13 Other income (loss) — net (3) (3)
Interest rate contracts (126) Interest expense (17) (2)
Commodity contracts (1) Cost of goods sold (1) —
Total $ (37) $ 572 $ (9)
2015
Foreign currency contracts $ 949 Net operating revenues $ 618 $ 12
Foreign currency contracts 60 Cost of goods sold 62 — 2
Foreign currency contracts 18 Interest expense (9) —
Foreign currency contracts (38) Other income (loss) — net (40) —
Interest rate contracts (153) Interest expense (3) 1
Commodity contracts (1) Cost of goods sold (3) —
Total $ 835 $ 625 $ 13
1 The Company records gains and losses reclassified from AOCI into income for the effective portion and ineffective portion, if any, to the
same line items in our consolidated statements of income.
2 Includes a de minimis amount of ineffectiveness in the hedging relationship.
As of December 31, 2017, the Company estimates that it will reclassify into earnings during the next 12 months net gains of
$93 million from the pretax amount recorded in AOCI as the anticipated cash flows occur.
Fair Value Hedging Strategy
The Company uses interest rate swap agreements designated as fair value hedges to minimize exposure to changes in the fair
value of fixed-rate debt that results from fluctuations in benchmark interest rates. The Company also uses cross-currency
interest rate swaps to hedge the changes in the fair value of foreign currency denominated debt relating to changes in foreign
currency exchange rates and benchmark interest rates. The changes in fair values of derivatives designated as fair value hedges
and the offsetting changes in fair values of the hedged items are recognized in earnings. The ineffective portions of these
hedges are immediately recognized into earnings. As of December 31, 2017, such adjustments had cumulatively increased the
carrying value of our long-term debt by $4 million. When a derivative is no longer designated as a fair value hedge for any
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reason, including termination and maturity, the remaining unamortized difference between the carrying value of the hedged
item at that time and the face value of the hedged item is amortized to earnings over the remaining life of the hedged item, or
immediately if the hedged item has matured. The total notional values of derivatives that related to our fair value hedges of this
type were $8,121 million and $6,158 million as of December 31, 2017 and 2016, respectively.
The Company also uses fair value hedges to minimize exposure to changes in the fair value of certain available-for-sale
securities from fluctuations in foreign currency exchange rates. The changes in fair values of derivatives designated as fair
value hedges and the offsetting changes in fair values of the hedged items due to changes in foreign currency exchange rates
are recognized in earnings. As a result, any difference is reflected in earnings as ineffectiveness. The total notional values of
derivatives that related to our fair value hedges of this type were $311 million and $1,163 million as of December 31, 2017 and
2016, respectively.
The following table summarizes the pretax impact that changes in the fair values of derivatives designated as fair value hedges
had on earnings during the years ended December 31, 2017, 2016 and 2015 (in millions):
Hedging Instruments and Hedged Items
Location of Gain (Loss)
Recognized in Income
Gain (Loss)
Recognized in
Income1
2017
Interest rate contracts Interest expense $ (69)
Fixed-rate debt Interest expense 63
Net impact to interest expense $ (6)
Foreign currency contracts Other income (loss) — net $ (37)
Available-for-sale securities Other income (loss) — net 44
Net impact to other income (loss) — net $ 7
Net impact of fair value hedging instruments $ 1
2016
Interest rate contracts Interest expense $ 170
Fixed-rate debt Interest expense (152)
Net impact to interest expense $ 18
Foreign currency contracts Other income (loss) — net $ 69
Available-for-sale securities Other income (loss) — net (73)
Net impact to other income (loss) — net $ (4)
Net impact of fair value hedging instruments $ 14
2015
Interest rate contracts Interest expense $ (172)
Fixed-rate debt Interest expense 169
Net impact to interest expense $ (3)
Foreign currency contracts Other income (loss) — net $ 110
Available-for-sale securities Other income (loss) — net (131)
Net impact to other income (loss) — net $ (21)
Net impact of fair value hedging instruments $ (24)
1 The net impacts represent the ineffective portions of the hedge relationships and the amounts excluded from the assessment of hedge
effectiveness.
Hedges of Net Investments in Foreign Operations Strategy
The Company uses forward contracts and non-derivative financial instruments to protect the value of our net investments in a
number of foreign operations. During the years ended December 31, 2017, 2016 and 2015, the Company designated a portion
of its euro-denominated debt as a hedge of a net investment in our European operations. The change in the carrying value of the
designated portion of the euro-denominated debt due to changes in foreign currency exchange rates is recorded in net foreign
currency translation adjustment, a component of AOCI. For derivative instruments that are designated and qualify as hedges of
net investments in foreign operations, the changes in fair values of the derivative instruments are recognized in net foreign
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currency translation adjustment to offset the changes in the values of the net investments being hedged. Any ineffective
portions of net investment hedges are reclassified from AOCI into earnings during the period of change.
The following table summarizes the notional values and pretax impact of changes in the fair values of instruments designated
as net investment hedges (in millions):
Notional Amount Gain (Loss) Recognized in OCI
as of December 31, Year Ended December 31,
2017 2016 2017 2016 2015
Foreign currency contracts $ — $ 100 $ (7) $ (237) $ 661
Foreign currency denominated debt 13,147 11,113 (1,505) 304 (24)
Total $ 13,147 $ 11,213 $ (1,512) $ 67 $ 637
The Company reclassified net deferred losses of $77 million related to the deconsolidation of our German bottling operations
from AOCI into earnings during the year ended December 31, 2016. The Company did not reclassify any deferred gains or
losses related to net investment hedges from AOCI to earnings during the years ended December 31, 2017 and 2015. In
addition, the Company did not have any ineffectiveness related to net investment hedges during the years ended December 31,
2017, 2016 and 2015. The cash inflows and outflows associated with the Company’s derivative contracts designated as net
investment hedges are classified in the line item other investing activities in our consolidated statements of cash flows.
Economic (Non-Designated) Hedging Strategy
In addition to derivative instruments that are designated and qualify for hedge accounting, the Company also uses certain
derivatives as economic hedges of foreign currency, interest rate and commodity exposure. Although these derivatives were not
designated and/or did not qualify for hedge accounting, they are effective economic hedges. The changes in fair value of
economic hedges are immediately recognized into earnings.
The Company uses foreign currency economic hedges to offset the earnings impact that fluctuations in foreign currency
exchange rates have on certain monetary assets and liabilities denominated in nonfunctional currencies. The changes in fair
value of economic hedges used to offset those monetary assets and liabilities are immediately recognized into earnings in the
line item other income (loss) — net in our consolidated statements of income. In addition, we use foreign currency economic
hedges to minimize the variability in cash flows associated with fluctuations in foreign currency exchange rates. The changes in
fair values of economic hedges used to offset the variability in U.S. dollar net cash flows are recognized into earnings in the
line items net operating revenues or cost of goods sold in our consolidated statements of income, as applicable. The total
notional values of derivatives related to our foreign currency economic hedges were $6,827 million and $5,276 million as of
December 31, 2017 and 2016, respectively.
The Company also uses certain derivatives as economic hedges to mitigate the price risk associated with the purchase of
materials used in the manufacturing process and for vehicle fuel. The changes in fair values of these economic hedges are
immediately recognized into earnings in the line items net operating revenues, cost of goods sold, and selling, general and
administrative expenses in our consolidated statements of income, as applicable. The total notional values of derivatives related
to our economic hedges of this type were $357 million and $447 million as of December 31, 2017 and 2016, respectively.
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The following table presents the pretax impact that changes in the fair values of derivatives not designated as hedging
instruments had on earnings during the years ended December 31, 2017, 2016 and 2015 (in millions):
Derivatives Not Designated
as Hedging Instruments
Location of Gain (Loss)
Recognized in Income
Year Ended December 31,
2017 2016 2015
Foreign currency contracts Net operating revenues $ (30) $ (45) $ 41
Foreign currency contracts Cost of goods sold (1) 4 3
Foreign currency contracts Other income (loss) — net 73 (168) (92)
Commodity contracts Net operating revenues 16 10 (16)
Commodity contracts Cost of goods sold 15 75 (209)
Commodity contracts Selling, general and administrative expenses 1 6 (25)
Interest rate contracts Interest expense — (39) —
Other derivative instruments Selling, general and administrative expenses 46 16 1
Other derivative instruments Other income (loss) — net 1 (15) (37)
Total $ 121 $ (156) $ (334)
NOTE 6: EQUITY METHOD INVESTMENTS
Our consolidated net income includes our Company’s proportionate share of the net income or loss of our equity method
investees. When we record our proportionate share of net income, it increases equity income (loss) — net in our consolidated
statements of income and our carrying value in that investment. Conversely, when we record our proportionate share of a net
loss, it decreases equity income (loss) — net in our consolidated statements of income and our carrying value in that
investment. The Company’s proportionate share of the net income or loss of our equity method investees includes significant
operating and nonoperating items recorded by our equity method investees. These items can have a significant impact on the
amount of equity income (loss) — net in our consolidated statements of income and our carrying value in those investments.
Refer to Note 17 for additional information related to significant operating and nonoperating items recorded by our equity
method investees. The carrying values of our equity method investments are also impacted by our proportionate share of items
impacting the equity investee’s AOCI.
We eliminate from our financial results all significant intercompany transactions, including the intercompany portion of
transactions with equity method investees.
The Company’s equity method investments include, but are not limited to, our ownership interests in CCEP, Monster, AC
Bebidas, Coca-Cola FEMSA, S.A.B. de C.V. (“Coca-Cola FEMSA”), Coca-Cola HBC AG (“Coca-Cola Hellenic”), and
Coca-Cola Bottlers Japan Inc. (“CCBJI”). As of December 31, 2017, we owned approximately 18 percent, 18 percent,
20 percent, 28 percent, 23 percent, and 17 percent, respectively, of these companies’ outstanding shares. As of December 31,
2017, our investment in our equity method investees in the aggregate exceeded our proportionate share of the net assets of these
equity method investees by $9,932 million. This difference is not amortized.
A summary of financial information for our equity method investees in the aggregate is as follows (in millions):
Year Ended December 31,1
2017 2016 2015
Net operating revenues $ 73,339 $ 58,054 $ 47,498
Cost of goods sold 42,867 34,338 28,749
Gross profit $ 30,472 $ 23,716 $ 18,749
Operating income $ 7,577 $ 5,652 $ 4,483
Consolidated net income $ 4,545 $ 2,967 $ 2,299
Less: Net income attributable to noncontrolling interests 120 78 65
Net income attributable to common shareowners $ 4,425 $ 2,889 $ 2,234
Equity income (loss) — net $ 1,071 $ 835 $ 489
1 The financial information represents the results of the equity method investees during the Company’s period of ownership.
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December 31, 2017 2016
Current assets $ 25,023 $ 19,586
Noncurrent assets 66,578 58,529
Total assets $ 91,601 $ 78,115
Current liabilities $ 17,890 $ 16,125
Noncurrent liabilities 29,986 25,610
Total liabilities $ 47,876 $ 41,735
Equity attributable to shareowners of investees $ 41,773 $ 35,204
Equity attributable to noncontrolling interests 1,952 1,176
Total equity $ 43,725 $ 36,380
Company equity investment $ 20,856 $ 16,260
Net sales to equity method investees, the majority of which are located outside the United States, were $14,144 million,
$10,495 million and $8,984 million in 2017, 2016 and 2015, respectively. The increase in net sales to equity method investees
in 2017 was primarily due to our acquisition of equity method investments in CCEP and AC Bebidas, as well as the integration
of Coca-Cola West Co., Ltd. (“CCW”) and Coca-Cola East Japan Co., Ltd. (“CCEJ”) to establish CCBJI in 2017. Refer to
Note 2. Total payments, primarily marketing, made to equity method investees were $930 million, $946 million and
$1,380 million in 2017, 2016 and 2015, respectively. In addition, purchases of beverage products from equity method investees
were $1,298 million, $1,857 million and $1,131 million in 2017, 2016 and 2015, respectively. The decrease in purchases of
beverage products in 2017 was primarily due to reduced purchases of Monster products as a result of North America
refranchising activities. Refer to Note 2.
If valued at the December 31, 2017 quoted closing prices of shares actively traded on stock markets, the value of our equity
method investments in publicly traded bottlers would have exceeded our carrying value by $8,504 million. However, the
carrying value of our investment in CCEP exceeded the fair value of the investment as of December 31, 2017 by $196 million.
Based on the length of time and the extent to which the market value has been less than our cost basis; the financial condition
and near-term prospects of the issuer; and our intent and ability to retain the investment for a period of time sufficient to allow
for any anticipated recovery in market value, management determined that the decline in fair value was temporary in nature.
Therefore, we did not record an impairment charge.
Net Receivables and Dividends from Equity Method Investees
Total net receivables due from equity method investees were $2,053 million and $1,696 million as of December 31, 2017 and
2016, respectively. The total amount of dividends received from equity method investees was $443 million, $386 million and
$367 million for the years ended December 31, 2017, 2016 and 2015, respectively. The amount of consolidated reinvested
earnings that represents undistributed earnings of investments accounted for under the equity method as of December 31, 2017
was $4,471 million.
NOTE 7: PROPERTY, PLANT AND EQUIPMENT
The following table summarizes our property, plant and equipment (in millions):
December 31, 2017 2016
Land $ 334 $ 589
Buildings and improvements 3,917 4,574
Machinery, equipment and vehicle fleet 12,198 16,093
16,449 21,256
Less accumulated depreciation 8,246 10,621
Property, plant and equipment — net $ 8,203 $ 10,635
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NOTE 8: INTANGIBLE ASSETS
Indefinite-Lived Intangible Assets
The following table summarizes information related to indefinite-lived intangible assets (in millions):
December 31, 2017 2016
Trademarks1
$ 6,729 $ 6,097
Bottlers’ franchise rights2 138 3,676
Goodwill 9,401 10,629
Other 106 128
Indefinite-lived intangible assets $ 16,374 $ 20,530
1 The increase in 2017 was primarily due to the acquisitions of AdeS and the U.S. rights to Topo Chico. Refer to Note 2.
2 The decrease in 2017 was primarily the result of additional North America bottling territories being refranchised. Refer to Note 2.
The following table provides information related to the carrying value of our goodwill by operating segment (in millions):
Europe,
Middle East
& Africa
Latin
America
North
America Asia Pacific
Bottling
Investments Total
2016
Balance at beginning of year $ 638 $ 123 $ 8,311 $ 133 $ 2,084 $ 11,289
Effect of foreign currency translation (10) (6) — (11) (6) (33)
Acquisitions1 — — — 6 — 6
Adjustments related to the finalization
of purchase accounting1 — — 10 — — 10
Impairment — — — — (10) (10)
Divestitures, deconsolidations and other1 — — — — (633) (633)
Balance at end of year $ 628 $ 117 $ 8,321 $ 128 $ 1,435 $ 10,629
2017
Balance at beginning of year $ 628 $ 117 $ 8,321 $ 128 $ 1,435 $ 10,629
Effect of foreign currency translation 75 8 — (1) 5 87
Acquisitions1 — 25 28 — 3 56
Adjustments related to the finalization
of purchase accounting1 — — — 18 — 18
Impairment — — — — (390) (390)
Divestitures, deconsolidations and other1,2 — — — — (999) (999)
Balance at end of year $ 703 $ 150 $ 8,349 $ 145 $ 54 $ 9,401
1 Refer to Note 2 for information related to the Company’s acquisitions and divestitures.
2 The 2017 decrease in the Bottling Investments segment was primarily a result of additional North America bottling territories being
refranchised. Refer to Note 2.
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Definite-Lived Intangible Assets
The following table summarizes information related to definite-lived intangible assets (in millions):
December 31, 2017 December 31, 2016
Gross
Carrying
Amount
Accumulated
Amortization Net
Gross
Carrying
Amount
Accumulated
Amortization Net
Customer relationships1 $ 205 $ (143) $ 62 $ 392 $ (185) $ 207
Bottlers’ franchise rights1 213 (152) 61 487 (381) 106
Trademarks 182 (73) 109 228 (64) 164
Other 94 (64) 30 179 (58) 121
Total $ 694 $ (432) $ 262 $ 1,286 $ (688) $ 598
1 The decrease in 2017 was primarily due to the derecognition of intangible assets as a result of the North America refranchising. Refer to
Note 2.
Total amortization expense for intangible assets subject to amortization was $68 million, $139 million and $156 million in
2017, 2016 and 2015, respectively.
Based on the carrying value of definite-lived intangible assets as of December 31, 2017, we estimate our amortization expense
for the next five years will be as follows (in millions):
Amortization
Expense
2018 $ 57
2019 44
2020 38
2021 28
2022 28
NOTE 9: ACCOUNTS PAYABLE AND ACCRUED EXPENSES
Accounts payable and accrued expenses consisted of the following (in millions):
December 31, 2017 2016
Accrued marketing $ 2,108 $ 2,186
Trade accounts payable 2,288 2,682
Other accrued expenses 3,071 2,593
Accrued compensation 854 857
Deferred tax liabilities — 1
692
Sales, payroll and other taxes 347 372
Container deposits 80 108
Accounts payable and accrued expenses $ 8,748 $ 9,490
1 As a result of our adoption of ASU 2015-17, all deferred tax liabilities are now recorded in noncurrent liabilities. Refer to Note 1.
NOTE 10: DEBT AND BORROWING ARRANGEMENTS
Short-Term Borrowings
Loans and notes payable consist primarily of commercial paper issued in the United States. As of December 31, 2017 and 2016,
we had $12,931 million and $12,330 million, respectively, in outstanding commercial paper borrowings. Our weighted-average
interest rates for commercial paper outstanding were approximately 1.4 percent and 0.8 percent per year as of
December 31, 2017 and 2016, respectively. In addition, we had $9,199 million in lines of credit and other short-term credit
facilities as of December 31, 2017. The Company’s total lines of credit included $274 million that was outstanding and
primarily related to our international operations.
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Included in the credit facilities discussed above, the Company had $7,295 million in lines of credit for general corporate
purposes. These backup lines of credit expire at various times from 2018 through 2022. There were no borrowings under these
backup lines of credit during 2017. These credit facilities are subject to normal banking terms and conditions. Some of the
financial arrangements require compensating balances, none of which is presently significant to our Company.
Long-Term Debt
During 2017, the Company issued U.S. dollar- and euro-denominated debt of $1,000 million and €2,500 million, respectively.
The carrying value of this debt as of December 31, 2017, was $3,974 million. The general terms of the notes issued are as
follows:
• $500 million total principal amount of notes due May 25, 2022, at a fixed interest rate of 2.20 percent;
• $500 million total principal amount of notes due May 25, 2027, at a fixed interest rate of 2.90 percent;
• €1,500 million total principal amount of notes due March 8, 2019, at a variable interest rate equal to the three-month
Euro Interbank Offered Rate (“EURIBOR”) plus 0.25 percent;
• €500 million total principal amount of notes due March 9, 2021, at a fixed interest rate of 0.00 percent; and
• €500 million total principal amount of notes due March 8, 2024, at a fixed interest rate of 0.50 percent.
During 2017, the Company retired upon maturity €2,000 million total principal amount of notes due March 9, 2017, at a
variable interest rate equal to the three-month EURIBOR plus 0.15 percent, $206 million total principal amount of notes due
August 1, 2017, at a fixed interest rate of 7.125 percent, SFr200 million total principal amount of notes due October 2, 2017, at
a fixed interest rate of 0.00 percent, $750 million total principal amount of notes due October 27, 2017, at a fixed interest rate
of 0.875 percent, and $225 million total principal amount of notes due November 16, 2017, at a variable interest rate equal to
the three-month London Interbank Offered Rate (“LIBOR”) plus 0.05 percent. The Company also extinguished a portion of the
long-term debt that was assumed in connection with our acquisition of CCE’s former North America business (“Old CCE”).
The extinguished notes had a carrying value of $417 million, which included fair value adjustments recorded as part of
purchase accounting. The general terms of the notes extinguished were as follows:
• $95.6 million total principal amount of notes due August 15, 2019, at a fixed interest rate of 4.50 percent;
• $38.6 million total principal amount of notes due February 1, 2022, at a fixed interest rate of 8.50 percent;
• $11.7 million total principal amount of notes due September 15, 2022, at a fixed interest rate of 8.00 percent;
• $36.5 million total principal amount of notes due September 15, 2023, at a fixed interest rate of 6.75 percent;
• $9.9 million total principal amount of notes due October 1, 2026, at a fixed interest rate of 7.00 percent;
• $53.8 million total principal amount of notes due November 15, 2026, at a fixed interest rate of 6.95 percent;
• $41.3 million total principal amount of notes due September 15, 2028, at a fixed interest rate of 6.75 percent;
• $32.0 million total principal amount of notes due October 15, 2036, at a fixed interest rate of 6.70 percent;
• $3.4 million total principal amount of notes due March 18, 2037, at a fixed interest rate of 5.71 percent;
• $24.3 million total principal amount of notes due January 15, 2038, at a fixed interest rate of 6.75 percent; and
• $4.7 million total principal amount of notes due May 15, 2098, at a fixed interest rate of 7.00 percent.
The Company recorded a net charge of $38 million in the line item interest expense in our consolidated statement of income
during the year ended December 31, 2017. This net charge was due to the early extinguishment of long-term debt described
above. These charges included the difference between the reacquisition price and the net carrying amount of the debt
extinguished.
During 2016, the Company issued Australian dollar-, euro- and U.S. dollar-denominated debt of AUD1,000 million,
€500 million and $3,725 million, respectively. The general terms of the notes issued are as follows:
• AUD450 million total principal amount of notes due June 9, 2020, at a fixed interest rate of 2.60 percent;
• AUD550 million total principal amount of notes due June 11, 2024, at a fixed interest rate of 3.25 percent;
• $225 million total principal amount of notes due November 16, 2017, at a variable interest rate equal to the threemonth
LIBOR plus 0.05 percent;
• $1,000 million total principal amount of notes due May 30, 2019, at a fixed interest rate of 1.375 percent;
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• $1,000 million total principal amount of notes due September 1, 2021, at a fixed interest rate of 1.55 percent;
• $500 million total principal amount of notes due June 1, 2026, at a fixed interest rate of 2.55 percent;
• $1,000 million total principal amount of notes due September 1, 2026, at a fixed interest rate of 2.25 percent; and
• €500 million total principal amount of notes due September 2, 2036, at a fixed interest rate of 1.10 percent.
During 2016, the Company retired upon maturity $1,654 million total principal amount of notes due September 1, 2016, at a
fixed interest rate of 1.80 percent, $500 million total principal amount of notes due November 1, 2016 at a fixed interest rate of
0.75 percent and $500 million total principal amount of notes due November 1, 2016 at a variable interest rate equal to the
three-month LIBOR plus 0.10 percent.
During 2015, the Company issued SFr1,325 million, €8,500 million and $4,000 million of long-term debt. The general terms of
the notes issued are as follows:
• SFr200 million total principal amount of notes due October 2, 2017, at a fixed interest rate of 0.00 percent;
• SFr550 million total principal amount of notes due December 22, 2022, at a fixed interest rate of 0.25 percent;
• SFr575 million total principal amount of notes due October 2, 2028, at a fixed interest rate of 1.00 percent;
• €2,000 million total principal amount of notes due March 9, 2017, at a variable interest rate equal to the three-month
EURIBOR plus 0.15 percent;
• €2,000 million total principal amount of notes due September 9, 2019, at a variable interest rate equal to the threemonth
EURIBOR plus 0.23 percent;
• €1,500 million total principal amount of notes due March 9, 2023, at a fixed interest rate of 0.75 percent;
• €1,500 million total principal amount of notes due March 9, 2027, at a fixed interest rate of 1.125 percent;
• €1,500 million total principal amount of notes due March 9, 2035, at a fixed interest rate of 1.625 percent;
• $750 million total principal amount of notes due October 27, 2017, at a fixed interest rate of 0.875 percent;
• $1,500 million total principal amount of notes due October 27, 2020, at a fixed interest rate of 1.875 percent; and
• $1,750 million total principal amount of notes due October 27, 2025, at a fixed interest rate of 2.875 percent.
During 2015, the Company retired $3,500 million of long-term debt upon maturity. The Company also extinguished
$2,039 million of long-term debt prior to maturity, incurring associated charges of $320 million recorded in the line item
interest expense in our consolidated statement of income. These charges included the difference between the reacquisition price
and the net carrying amount of the debt extinguished, including the impact of the related fair value hedging relationship. The
general terms of the notes that were extinguished were as follows:
• $1,148 million total principal amount of notes due November 15, 2017, at a fixed interest rate of 5.35 percent; and
• $891 million total principal amount of notes due March 15, 2019, at a fixed interest rate of 4.875 percent.
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The Company’s long-term debt consisted of the following (in millions, except average rate data):
December 31, 2017 December 31, 2016
Amount
Average
Rate 1 Amount
Average
Rate1
U.S. dollar notes due 2018–2093 $ 16,854 2.3% $ 16,922 2.0%
U.S. dollar debentures due 2018–2098 1,559 5.5 2,111 4.1
U.S. dollar zero coupon notes due 20202
158 8.4 153 8.4
Australian dollar notes due 2020–2024 760 2.1 741 1.2
Euro notes due 2019–2036 13,663 0.7 11,567 0.7
Swiss franc notes due 2022–2028 1,148 3.0 1,304 2.5
Other, due through 20983
325 3.4 316 3.5
Fair value adjustment4
13 N/A 97 N/A
Total5,6 34,480 1.8% 33,211 1.7%
Less current portion 3,298 3,527
Long-term debt $ 31,182 $ 29,684
1 These rates represent the weighted-average effective interest rate on the balances outstanding as of year end, as adjusted for the effects of
interest rate swap agreements, cross-currency swap agreements and fair value adjustments, if applicable. Refer to Note 5 for a more
detailed discussion on interest rate management.
2 This amount is shown net of unamortized discounts of $13 million and $18 million as of December 31, 2017 and 2016, respectively.
3 As of December 31, 2017, the amount shown includes $165 million of debt instruments that are due through 2031.
4 Amount represents changes in fair value due to changes in benchmark interest rates. Refer to Note 5 for additional information about our
fair value hedging strategy.
5 As of December 31, 2017 and 2016, the fair value of our long-term debt, including the current portion, was $35,169 million and
$33,752 million, respectively. The fair value of our long-term debt is estimated based on quoted prices for those or similar instruments.
6 The above notes and debentures include various restrictions, none of which is presently significant to our Company.
The carrying value of the Company’s long-term debt included fair value adjustments related to the debt assumed from Old
CCE’s former North America business in 2010 of $263 million and $361 million as of December 31, 2017 and 2016,
respectively. These fair value adjustments are being amortized over the number of years remaining until the underlying debt
matures. As of December 31, 2017, the weighted-average maturity of the assumed debt to which these fair value adjustments
relate was approximately 24 years. The amortization of these fair value adjustments will be a reduction of interest expense in
future periods, which will typically result in our interest expense being less than the actual interest paid to service the debt.
Total interest paid was $757 million, $663 million and $515 million in 2017, 2016 and 2015, respectively.
Maturities of long-term debt for the five years succeeding December 31, 2017, are as follows (in millions):
Maturities of
Long-Term Debt
2018 $ 3,298
2019 5,209
2020 4,298
2021 2,930
2022 2,480
NOTE 11: COMMITMENTS AND CONTINGENCIES
Guarantees
As of December 31, 2017, we were contingently liable for guarantees of indebtedness owed by third parties of $609 million, of
which $256 million was related to VIEs. Refer to Note 1 for additional information related to the Company’s maximum
exposure to loss due to our involvement with VIEs. Our guarantees are primarily related to third-party customers, bottlers,
vendors and container manufacturing operations and have arisen through the normal course of business. These guarantees have
various terms, and none of these guarantees was individually significant. The amount represents the maximum potential future
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payments that we could be required to make under the guarantees; however, we do not consider it probable that we will be
required to satisfy these guarantees.
We believe our exposure to concentrations of credit risk is limited due to the diverse geographic areas covered by our
operations.
Legal Contingencies
The Company is involved in various legal proceedings. We establish reserves for specific legal proceedings when we determine
that the likelihood of an unfavorable outcome is probable and the amount of loss can be reasonably estimated. Management has
also identified certain other legal matters where we believe an unfavorable outcome is reasonably possible and/or for which no
estimate of possible losses can be made. Management believes that the total liabilities to the Company that may arise as a result
of currently pending legal proceedings will not have a material adverse effect on the Company taken as a whole.
Indemnifications
At the time we acquire or divest an interest in an entity, we sometimes agree to indemnify the seller or buyer for specific
contingent liabilities. Management believes that any liability to the Company that may arise as a result of any such
indemnification agreements will not have a material adverse effect on the Company taken as a whole. Refer to Note 2.
Tax Audits
The Company is involved in various tax matters, with respect to some of which the outcome is uncertain. We establish
reserves to remove some or all of the tax benefit of any of our tax positions at the time we determine that it becomes uncertain
based upon one of the following conditions: (1) the tax position is not “more likely than not” to be sustained, (2) the tax
position is “more likely than not” to be sustained, but for a lesser amount, or (3) the tax position is “more likely than not” to be
sustained, but not in the financial period in which the tax position was originally taken. For purposes of evaluating whether or
not a tax position is uncertain, (1) we presume the tax position will be examined by the relevant taxing authority that has full
knowledge of all relevant information; (2) the technical merits of a tax position are derived from authorities such as legislation
and statutes, legislative intent, regulations, rulings and case law and their applicability to the facts and circumstances of the
tax position; and (3) each tax position is evaluated without consideration of the possibility of offset or aggregation with other
tax positions taken. A number of years may elapse before a particular uncertain tax position is audited and finally resolved or
when a tax assessment is raised. The number of years subject to tax assessments varies depending on the tax jurisdiction. The
tax benefit that has been previously reserved because of a failure to meet the “more likely than not” recognition threshold
would be recognized in our income tax expense in the first interim period when the uncertainty disappears under any one of
the following conditions: (1) the tax position is “more likely than not” to be sustained, (2) the tax position, amount, and/or
timing is ultimately settled through negotiation or litigation, or (3) the statute of limitations for the tax position has expired.
Refer to Note 14.
On September 17, 2015, the Company received a Statutory Notice of Deficiency (“Notice”) from the Internal Revenue
Service (“IRS”) for the tax years 2007 through 2009, after a five-year audit. In the Notice, the IRS claims that the Company’s
United States taxable income should be increased by an amount that creates a potential additional federal income tax liability
of approximately $3.3 billion for the period, plus interest. No penalties were asserted in the Notice. The disputed amounts
largely relate to a transfer pricing matter involving the appropriate amount of taxable income the Company should report in
the United States in connection with its licensing of intangible property to certain related foreign licensees regarding the
manufacturing, distribution, sale, marketing and promotion of products in overseas markets.
During the 2007-2009 audit period, the Company followed the same transfer pricing methodology for these licenses that had
consistently been followed since the methodology was agreed with the IRS in a 1996 closing agreement that applied back to
1987. The closing agreement provided prospective penalty protection as long as the Company followed the prescribed
methodology and material facts and circumstances and relevant federal tax law have not changed. On February 11, 2016, the
IRS notified the Company, without further explanation, that the IRS had determined that material facts and circumstances and
relevant federal tax law had changed permitting it to assert penalties. The Company does not agree with this determination. The
Company’s compliance with the closing agreement was audited and confirmed by the IRS in five successive audit cycles
covering the subsequent 11 years through 2006, with the last audit concluding as recently as 2009.
The Notice represents a repudiation of the methodology previously adopted in the 1996 closing agreement. The IRS designated
the matter for litigation on October 15, 2015. To the extent the matter remains designated, the Company will be prevented from
pursuing any administrative settlement at IRS Appeals or under the IRS Advance Pricing and Mutual Agreement Program.
The Company firmly believes that the IRS’ claims are without merit and plans to pursue all available administrative and
judicial remedies necessary to resolve this matter. To that end, the Company filed a petition in the U.S. Tax Court on
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December 14, 2015, and the IRS filed its answer on February 12, 2016. On October 4, 2017, the IRS filed an amended answer
to the Company’s petition in which it increased its transfer pricing adjustment by $385 million resulting in an additional tax
adjustment of $135 million. A trial date has been set for March 5, 2018. The Company intends to vigorously defend its
position and is confident in its ability to prevail on the merits.
On June 20, 2017, the Company filed a motion for summary judgment on the portion of the IRS’ adjustments related to our
licensee in Mexico. On December 14, 2017, the U.S. Tax Court issued a decision on the summary judgment motion in favor of
the Company. This decision effectively reduced the IRS’ potential tax adjustment by approximately $138 million.
The Company regularly assesses the likelihood of adverse outcomes resulting from examinations such as this to determine the
adequacy of its tax reserves. The Company believes that the final adjudication of this matter will not have a material impact on
its consolidated financial position, results of operations or cash flows. However, the ultimate outcome of disputes of this nature
is uncertain, and if the IRS were to prevail in any material respect on its assertions, the additional tax, interest and any potential
penalties could have a material adverse impact on the Company’s financial position, results of operations and cash flows.
Risk Management Programs
The Company has numerous global insurance programs in place to help protect the Company from the risk of loss. In general,
we are self-insured for large portions of many different types of claims; however, we do use commercial insurance above our
self-insured retentions to reduce the Company’s risk of catastrophic loss. Our reserves for the Company’s self-insured losses are
estimated using actuarial methods and assumptions of the insurance industry, adjusted for our specific expectations based on
our claim history. Our self-insurance reserves totaled $480 million and $527 million as of December 31, 2017 and 2016,
respectively.
Workforce (Unaudited)
We refer to our employees as “associates.” As of December 31, 2017, our Company had approximately 61,800 associates, of
which approximately 12,400 associates were located in the United States. Our Company, through its divisions and subsidiaries,
is a party to numerous collective bargaining agreements. As of December 31, 2017, approximately 3,700 associates, excluding
seasonal hires, in North America were covered by collective bargaining agreements. These agreements typically have terms of
three years to five years years. We currently expect that we will be able to renegotiate such agreements on satisfactory terms
when they expire. The Company believes that its relations with its associates are generally satisfactory.
Operating Leases
The following table summarizes our minimum lease payments under noncancelable operating leases with initial or remaining
lease terms in excess of one year as of December 31, 2017 (in millions):
Year Ended December 31,
Operating Lease
Payments
2018 $ 130
2019 85
2020 69
2021 59
2022 52
Thereafter 147
Total minimum operating lease payments1 $ 542
1 Income associated with sublease arrangements is not significant.
NOTE 12: STOCK-BASED COMPENSATION PLANS
Our Company grants awards under its stock-based compensation plans to certain employees of the Company. Total stock-based
compensation expense was $219 million, $258 million and $236 million in 2017, 2016 and 2015, respectively, and was
included as a component of selling, general and administrative expenses in our consolidated statements of income. The total
income tax benefit recognized in our consolidated statements of income related to awards under these plans was $44 million,
$71 million and $65 million in 2017, 2016 and 2015, respectively. Beginning in 2015, certain employees who had previously
been eligible for long-term equity awards received long-term performance cash awards. Employees who receive these
performance cash awards do not receive equity awards as part of the long-term incentive program. In late 2017, the Company
changed the long-term incentive program for certain employees previously eligible for the performance cash award. These
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employees no longer participate in the long-term incentive program and were issued a final restricted stock unit award that
vests ratably over five years.
As of December 31, 2017, we had $286 million of total unrecognized compensation cost related to nonvested stock-based
compensation awards granted under our plans. This cost is expected to be recognized over a weighted-average period of
3.0 years as stock-based compensation expense. This expected cost does not include the impact of any future stock-based
compensation awards.
The Coca-Cola Company 2014 Equity Plan (“2014 Equity Plan”) was approved by shareowners in April 2014. Under the 2014
Equity Plan, a maximum of 500 million shares of our common stock was approved to be issued, through the grant of equity
awards, to certain employees. The 2014 Equity Plan allows for grants of stock options, performance share units, restricted stock
units, restricted stock and other specified award types, including cash awards with performance-based vesting criteria.
Beginning in 2015, the 2014 Equity Plan was the primary plan in use for equity awards and performance cash awards. There
were no grants made from the 2014 Equity Plan prior to 2015. As of December 31, 2017, there were 413.6 million shares
available to be granted under the 2014 Equity Plan. In addition to the 2014 Equity Plan, there were 2.7 million shares available
to be granted under stock option plans approved by shareowners in 1999 and 2008 and 0.2 million shares available to be
granted under a restricted stock award plan approved by shareowners in 1989.
Stock Option Awards
Stock options have generally been granted with an exercise price equal to the average of the high and low market prices per
share for the Company’s stock on the date of grant. The fair value of each stock option award is estimated using a BlackScholes-Merton
option-pricing model and is amortized over the vesting period, generally four years. The weighted-average fair
value of stock options granted during the past three years and the weighted-average assumptions used in the Black-ScholesMerton
option-pricing model for such grants were as follows:
2017 2016 2015
Fair value of stock options at grant date $ 3.98 $ 4.17 $ 4.38
Dividend yield1 3.6% 3.2% 3.1%
Expected volatility2 15.5% 16.0% 16.0%
Risk-free interest rate3 2.2% 1.5% 1.8%
Expected term of the stock options4 6 years 6 years 6 years
1 The dividend yield is the calculated yield on the Company’s stock at the time of the grant.
2 Expected volatility is based on implied volatilities from traded options on the Company’s stock, historical volatility of the Company’s stock
and other factors.
3 The risk-free interest rate for the period matching the expected term of the option is based on the U.S. Treasury yield curve in effect at the
time of the grant.
4 The expected term of the stock options represents the period of time that options granted are expected to be outstanding and is derived by
analyzing historical exercise behavior.
Generally, stock options granted from 1999 through July 2003 expire 15 years from the date of grant, and stock options granted
in December 2003 and thereafter expire 10 years from the date of grant. The shares of common stock to be issued and/or sold
upon exercise of stock options are made available from either authorized and unissued Company common stock or from the
Company’s treasury shares. In 2007, the Company began issuing common stock under its stock-based compensation plans from
the Company’s treasury shares.
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Stock option activity for all plans for the year ended December 31, 2017, was as follows:
Shares
(In millions)
WeightedAverage
Exercise Price
WeightedAverage
Remaining
Contractual
Life
Aggregate
Intrinsic Value
(In millions)
Outstanding on January 1, 2017 220 $ 33.70
Granted 9 40.89
Exercised (53) 30.28
Forfeited/expired (3) 38.34
Outstanding on December 31, 20171 173 $ 35.02 4.84 years $ 1,879
Expected to vest 171 $ 34.96 4.81 years $ 1,869
Exercisable on December 31, 2017 142 $ 33.89 4.27 years $ 1,700
1
Includes 0.3 million stock option replacement awards in connection with our acquisition of Old CCE’s North America business in 2010.
These options had a weighted-average exercise price of $12.86 and generally vest over 3 years and expire 10 years from the original date
of grant.
The total intrinsic value of the stock options exercised was $744 million, $787 million and $594 million in 2017, 2016 and
2015, respectively. The total shares exercised were 53 million, 50 million and 44 million in 2017, 2016 and 2015, respectively.
Performance Share Unit Awards
Performance share units require achievement of certain performance criteria, which are predefined by the Compensation
Committee of the Board of Directors at the time of grant. The primary performance criterion used is compound annual growth
in economic profit over a predefined performance period, which is generally three years. Economic profit is our net operating
profit after tax less the cost of the capital used in our business. Beginning in 2015, the Company added net operating revenues
as an additional performance criterion. Economic profit and net operating revenues are adjusted for certain items, which are
approved and certified by the Audit Committee of the Board of Directors. The purpose of these adjustments is to ensure a
consistent year-to-year comparison of the specific performance criteria. In the event the certified results equal the predefined
performance criteria, the Company will grant the number of shares equal to the target award. In the event the certified results
exceed the predefined performance criteria, additional shares up to the maximum award will be granted. In the event the
certified results fall below the predefined performance criteria, a reduced number of shares will be granted. If the certified
results fall below the threshold award performance level, no shares will be granted. The performance share units granted under
this program are then generally subject to a holding period of one year before the shares are released.
Performance share units generally do not entitle participants to vote or receive dividends. For most performance share units
granted beginning in 2014, the Company includes a relative TSR modifier to determine the number of shares earned at the end
of the performance period. For these awards, the number of shares earned based on the certified achievement of the predefined
performance criteria will be reduced or increased if the Company’s total shareowner return over the performance period relative
to a predefined compensation comparator group of companies falls outside of a defined range. The fair value of performance
share units that include the TSR modifier is determined using a Monte Carlo valuation model. For the remaining awards that do
not include the TSR modifier, the fair value of the performance share units is the quoted market value of the Company’s stock
on the grant date less the present value of the expected dividends not received during the relevant period.
In the period it becomes probable that the minimum performance criteria specified in the award will be achieved, we recognize
expense for the proportionate share of the total fair value of the performance share units related to the vesting period that has
already lapsed for the shares expected to vest and be released. The remaining fair value of the shares expected to vest and be
released is expensed on a straight-line basis over the balance of the vesting period. In the event the Company determines it is no
longer probable that we will achieve the minimum performance criteria specified in the award, we reverse all of the previously
recognized compensation expense in the period such a determination is made.
Performance share units are generally settled in stock, except for certain circumstances such as death or disability, in which
case former employees or their beneficiaries are provided a cash equivalent payment. As of December 31, 2017, performance
share units of 2,088,000, 2,985,000 and 3,139,000 were outstanding for the 2015–2017, 2016–2018 and 2017–2019
performance periods, respectively, based on the target award amounts in the performance share unit agreements.
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The following table summarizes information about performance share units based on the target award amounts in the
performance share unit agreements:
Performance
Share Units
(In thousands)
WeightedAverage
Grant Date
Fair Value
Outstanding on January 1, 2017 9,773 $ 35.77
Granted 4,133 34.75
Conversions to restricted stock units1
(4,851) 32.35
Paid in cash equivalent (11) 34.15
Canceled/forfeited (832) 37.20
Outstanding on December 31, 20172 8,212 $ 37.14
1 Represents the target amount of performance share units converted to restricted stock units for the 2014–2016 performance period. The
vesting of restricted stock units is subject to the terms of the performance share unit agreements.
2 The outstanding performance share units as of December 31, 2017, at the threshold award and maximum award levels were 2.2 million and
15.4 million, respectively.
The weighted-average grant date fair value of performance share units granted was $34.75 in 2017, $39.70 in 2016 and $37.99
in 2015. The Company did not convert any performance share units into cash equivalent payments in 2015. The Company
converted performance share units of 11,052 in 2017 and 52,545 in 2016 to cash equivalent payments of $0.4 million and
$1.9 million, respectively, to former employees or their beneficiaries due to certain events such as death or disability.
The following table summarizes information about nonvested performance-based restricted stock units based on the
performance share units’ certified award level:
Restricted
Stock Units
(In thousands)
WeightedAverage
Grant Date Fair
Value
Nonvested on January 1, 2017 — $ —
Conversions from performance share units 7,181 32.33
Vested and released (3) 32.35
Canceled/forfeited (430) 32.30
Nonvested on December 31, 2017 6,748 $ 32.35
The total intrinsic value of restricted shares that were vested and released was less than $1 million in both 2017 and 2016 and
$5 million in 2015. The total restricted share units vested and released were 3,037 in 2017, 7,101 in 2016 and 130,017 in 2015.
Time-Based Restricted Stock and Restricted Stock Unit Awards
Prior to the release date, time-based restricted stock and restricted stock units granted from the 2014 Equity Plan do not entitle
participants to vote or receive dividends and will be forfeited in the event of the recipient’s termination of employment, except
for reasons such as death or disability. Certain other time-based restricted stock awards entitle participants to vote and receive
dividends. The fair value of the restricted stock and restricted stock units expected to vest and be released is expensed on a
straight-line basis over the vesting period. As of December 31, 2017, the Company had outstanding nonvested time-based
restricted stock, including restricted stock units, of 3,534,660, most of which do not pay dividends or have voting rights.
The following table summarizes information about nonvested time-based restricted stock awards:
Restricted Stock
and Stock Units
(In thousands)
WeightedAverage
Grant Date Fair
Value
Outstanding on January 1, 2017 770 $ 37.54
Granted 2,994 41.62
Vested and released (179) 37.36
Forfeited/expired (50) 38.35
Outstanding on December 31, 2017 3,535 $ 40.99
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NOTE 13: PENSION AND OTHER POSTRETIREMENT BENEFIT PLANS
Our Company sponsors and/or contributes to pension and postretirement health care and life insurance benefit plans covering
substantially all U.S. employees. We also sponsor nonqualified, unfunded defined benefit pension plans for certain associates.
In addition, our Company and its subsidiaries have various pension plans and other forms of postretirement arrangements
outside the United States.
We refer to the funded defined benefit pension plan in the United States that is not associated with collective bargaining
organizations as the “primary U.S. plan.” As of December 31, 2017, the primary U.S. plan represented 64 percent and
65 percent of the Company’s consolidated projected benefit obligation and pension assets, respectively.
Obligations and Funded Status
The following table sets forth the changes in benefit obligations and the fair value of plan assets for our benefit plans (in
millions):
Pension Benefits Other Benefits
Year Ended December 31, 2017 2016 2017 2016
Benefit obligation at beginning of year1 $ 9,428 $ 9,159 $ 962 $ 940
Service cost 197 239 17 22
Interest cost 306 319 29 31
Foreign currency exchange rate changes 150 (38) 4 (2)
Amendments 1 17 (21) (4)
Actuarial loss (gain) 420 441 (28) 20
Benefits paid2
(341) (346) (71) (64)
Divestitures3
(7) (16) (66) (2)
Settlements4
(832) (384) — —
Curtailments4
(10) — (48) (17)
Special termination benefits4 106 37 — 2
Other 37 — 4 36
Benefit obligation at end of year1 $ 9,455 $ 9,428 $ 782 $ 962
Fair value of plan assets at beginning of year $ 8,371 $ 7,689 $ 255 $ 245
Actual return on plan assets 1,139 690 31 8
Employer contributions 181 718 — —
Foreign currency exchange rate changes 196 (70) — —
Benefits paid (285) (270) (3) (3)
Divestitures3 — (16) — —
Settlements4
(794) (374) — —
Other 35 4 5 5
Fair value of plan assets at end of year $ 8,843 $ 8,371 $ 288 $ 255
Net liability recognized $ (612) $ (1,057) $ (494) $ (707)
1 For pension benefit plans, the benefit obligation is the projected benefit obligation. For other benefit plans, the benefit obligation is the
accumulated postretirement benefit obligation. The accumulated benefit obligation for our pension plans was $9,175 million and
$9,141 million as of December 31, 2017 and 2016, respectively.
2 Benefits paid to pension plan participants during 2017 and 2016 included $56 million and $76 million, respectively, in payments related to
unfunded pension plans that were paid from Company assets. Benefits paid to participants of other benefit plans during 2017 and 2016
included $68 million and $61 million, respectively, that were paid from Company assets.
3 Divestitures were primarily related to the deconsolidation of the Company’s German bottling operations in May 2016 and the Company’s
North America refranchising in 2017. Refer to Note 2.
4 Settlements, curtailments and special termination benefits were primarily related to the Company’s North America refranchising and
productivity, restructuring and integration initiatives. Refer to Note 2 and Note 18.
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Pension and other benefit amounts recognized in our consolidated balance sheets are as follows (in millions):
Pension Benefits Other Benefits
December 31, 2017 2016 2017 2016
Noncurrent asset $ 921 $ 572 $ — $ —
Current liability (72) (71) (21) (23)
Long-term liability (1,461) (1,558) (473) (684)
Net liability recognized $ (612) $ (1,057) $ (494) $ (707)
Certain of our pension plans have projected benefit obligations in excess of the fair value of plan assets. For these plans, the
projected benefit obligations and the fair value of plan assets were as follows (in millions):
December 31, 2017 2016
Projected benefit obligation $ 7,833 $ 7,907
Fair value of plan assets 6,330 6,303
Certain of our pension plans have accumulated benefit obligations in excess of the fair value of plan assets. For these plans, the
accumulated benefit obligations and the fair value of plan assets were as follows (in millions):
December 31, 2017 2016
Accumulated benefit obligation $ 7,614 $ 7,668
Fair value of plan assets 6,305 6,257
Pension Plan Assets
The following table presents total assets for our U.S. and non-U.S. pension plans (in millions):
U.S. Plans Non-U.S. Plans
December 31, 2017 2016 2017 2016
Cash and cash equivalents $ 454 $ 229 $ 237 $ 173
Equity securities:
U.S.-based companies 1,427 1,208 670 619
International-based companies 911 451 554 488
Fixed-income securities:
Government bonds 183 395 191 131
Corporate bonds and debt securities 785 854 42 142
Mutual, pooled and commingled funds1 215 693 766 440
Hedge funds/limited partnerships 939 1,172 44 41
Real estate 596 521 2 2
Other 518 538 309 274
Total pension plan assets2 $ 6,028 $ 6,061 $ 2,815 $ 2,310
1 Mutual, pooled and commingled funds include investments in equity securities, fixed-income securities and combinations of both. There
are a significant number of mutual, pooled and commingled funds from which investors can choose. The selection of the type of fund is
dictated by the specific investment objectives and needs of a given plan. These objectives and needs vary greatly between plans.
2 Fair value disclosures related to our pension assets are included in Note 16. Fair value disclosures include, but are not limited to, the levels
within the fair value hierarchy in which the fair value measurements in their entirety fall; a reconciliation of the beginning and ending
balances of Level 3 assets; and information about the valuation techniques and inputs used to measure the fair value of our pension assets.
Investment Strategy for U.S. Pension Plans
The Company utilizes the services of investment managers to actively manage the assets of our U.S. pension plans. We have
established asset allocation targets and investment guidelines with each investment manager. Our asset allocation targets
promote optimal expected return and volatility characteristics given the long-term time horizon for fulfilling the obligations of
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the plans. Selection of the targeted asset allocation for U.S. plan assets was based upon a review of the expected return and risk
characteristics of each asset class, as well as the correlation of returns among asset classes. Our target allocation is a mix of
42 percent equity investments, 30 percent fixed-income investments and 28 percent alternative investments. We believe this
target allocation will enable us to achieve the following long-term investment objectives:
(1) optimize the long-term return on plan assets at an acceptable level of risk;
(2) maintain a broad diversification across asset classes and among investment managers; and
(3) maintain careful control of the risk level within each asset class.
The guidelines that have been established with each investment manager provide parameters within which the investment
managers agree to operate, including criteria that determine eligible and ineligible securities, diversification requirements and
credit quality standards, where applicable. Unless exceptions have been approved, investment managers are prohibited from
buying or selling commodities, futures or option contracts, as well as from short selling of securities. Additionally, investment
managers agree to obtain written approval for deviations from stated investment style or guidelines. As of December 31, 2017,
no investment manager was responsible for more than 9 percent of total U.S. plan assets.
Our target allocation of 42 percent equity investments is composed of 60 percent global equities, 16 percent emerging market
equities and 24 percent domestic small- and mid-cap equities. Optimal returns through our investments in global equities are
achieved through security selection as well as country and sector diversification. Investments in the common stock of our
Company accounted for approximately 4 percent of our total global equities and approximately 2 percent of total U.S. plan
assets. Our investments in global equities are intended to provide diversified exposure to both U.S. and non-U.S. equity
markets. Our investments in both emerging market equities and domestic small- and mid-cap equities may experience large
swings in their market value. Our investments in these asset classes are selected based on capital appreciation potential.
Our target allocation of 30 percent fixed-income investments is composed of 33 percent long-duration bonds and 67 percent
with multi-strategy alternative credit managers. Long-duration bonds are intended to provide a stable rate of return through
investments in high-quality publicly traded debt securities. Our investments in long-duration bonds are diversified in order to
mitigate duration and credit exposure. Multi-strategy alternative credit managers invest in a combination of high-yield bonds,
bank loans, structured credit and emerging market debt. These investments are in lower-rated and non-rated debt securities,
which generally produce higher returns compared to long-duration bonds and also help to diversify our overall fixed-income
portfolio.
In addition to equity investments and fixed-income investments, we have a target allocation of 28 percent in alternative
investments. These alternative investments include hedge funds, reinsurance, private equity limited partnerships, leveraged
buyout funds, international venture capital partnerships and real estate. The objective of investing in alternative investments is
to provide a higher rate of return than that available from publicly traded equity securities. These investments are inherently
illiquid and require a long-term perspective in evaluating investment performance.
Investment Strategy for Non-U.S. Pension Plans
As of December 31, 2017, the long-term target allocation for 73 percent of our international subsidiaries’ pension plan assets,
primarily certain of our European and Canadian plans, is 71 percent equity securities, 10 percent fixed-income securities and
19 percent other investments. The actual allocation for the remaining 27 percent of the Company’s international subsidiaries’
plan assets consisted of 55 percent mutual, pooled and commingled funds; 5 percent fixed-income securities; and 40 percent
other investments. The investment strategies for our international subsidiaries’ plans differ greatly, and in some instances are
influenced by local law. None of our pension plans outside the United States is individually significant for separate disclosure.
Other Postretirement Benefit Plan Assets
Plan assets associated with other postretirement benefits primarily represent funding of one of the U.S. postretirement benefit
plans through a Voluntary Employee Beneficiary Association (“VEBA”), a tax-qualified trust. The VEBA assets are primarily
invested in liquid assets due to the level and timing of expected future benefit payments.
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The following table presents total assets for our other postretirement benefit plans (in millions):
December 31, 2017 2016
Cash and cash equivalents $ 78 $ 2
Equity securities:
U.S.-based companies 96 116
International-based companies 8 8
Fixed-income securities:
Government bonds 2 3
Corporate bonds and debt securities 7 6
Mutual, pooled and commingled funds 80 103
Hedge funds/limited partnerships 8 9
Real estate 5 4
Other 4 4
Total other postretirement benefit plan assets1 $ 288 $ 255
1 Fair value disclosures related to our other postretirement benefit plan assets are included in Note 16. Fair value disclosures include, but are
not limited to, the levels within the fair value hierarchy in which the fair value measurements in their entirety fall and information about the
valuation techniques and inputs used to measure the fair value of our other postretirement benefit plan assets.
Components of Net Periodic Benefit Cost
Net periodic benefit cost for our pension and other postretirement benefit plans consisted of the following (in millions):
Pension Benefits Other Benefits
Year Ended December 31, 2017 2016 2015 2017 2016 2015
Service cost $ 197 $ 239 $ 265 $ 17 $ 22 $ 27
Interest cost 306 319 379 29 31 37
Expected return on plan assets1
(650) (653) (705) (12) (11) (11)
Amortization of prior service credit — (2) (2) (18) (19) (19)
Amortization of actuarial loss2 175 183 199 8 7 10
Net periodic benefit cost 28 86 136 24 30 44
Settlement charges3 228 118 149 — — —
Curtailment charge (credit)3 4 — — (79) — —
Special termination benefits3 106 37 20 — 1 2
Other 2 (3) — — 23 —
Total cost (income) recognized in
consolidated statements of income $ 368 $ 238 $ 305 $ (55) $ 54 $ 46
1 The Company has elected to use the actual fair value of plan assets as the market-related value of assets in the determination of the
expected return on plan assets.
2 Actuarial gains and losses are amortized using a corridor approach. The gain/loss corridor is equal to 10 percent of the greater of the
benefit obligation and the market-related value of assets. Gains and losses in excess of the corridor are generally amortized over the
average future working lifetime of the plan participants.
3 The settlement charges, curtailment charge (credit) and special termination benefits were primarily related to the Company’s North
America refranchising and productivity, restructuring and integration initiatives. Refer to Note 2 and Note 18.
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The following table sets forth the changes in AOCI for our benefit plans (in millions, pretax):
Pension Benefits Other Benefits
Year Ended December 31, 2017 2016 2017 2016
Balance in AOCI at beginning of year $ (2,932) $ (2,907) $ (48) $ (26)
Recognized prior service cost (credit) 4 (2) (54)
4
(28)
5
Recognized net actuarial loss (gain) 403 2 301 3
(36)
4 7
Prior service credit (cost) arising in current year (1) (17) 21 4
Net actuarial (loss) gain arising in current year 75 (404) 92 4
(6)
5
Impact of divestitures1 — 64 — —
Foreign currency translation gain (loss) (42) 33 (1) 1
Balance in AOCI at end of year $ (2,493) $ (2,932) $ (26) $ (48)
1 Related to the deconsolidation of our German bottling operations. Refer to Note 2.
2 Includes $228 million of recognized net actuarial losses due to the impact of settlements.
3 Includes $118 million of recognized net actuarial losses due to the impact of settlements.
4 Includes $36 million of recognized prior service credit, $43 million of recognized net actuarial gains and $45 million of actuarial gains
arising in the current year due to the impact of curtailments.
5 Includes $9 million of recognized prior service credit and $17 million of actuarial gains arising in the current year due to the impact of
curtailments.
The following table sets forth amounts in AOCI for our benefit plans (in millions, pretax):
Pension Benefits Other Benefits
December 31, 2017 2016 2017 2016
Prior service credit (cost) $ (10) $ (14) $ 36 $ 69
Net actuarial loss (2,483) (2,918) (62) (117)
Balance in AOCI at end of year $ (2,493) $ (2,932) $ (26) $ (48)
Amounts in AOCI expected to be recognized as components of net periodic benefit cost in 2018 are as follows (in millions,
pretax):
Pension Benefits Other Benefits
Amortization of prior service cost (credit) $ (3) $ (14)
Amortization of actuarial loss 147 4
Total $ 144 $ (10)
Assumptions
Certain weighted-average assumptions used in computing the benefit obligations are as follows:
Pension Benefits Other Benefits
December 31, 2017 2016 2017 2016
Discount rate 3.50% 4.00% 3.50% 4.00%
Rate of increase in compensation levels 3.50% 3.75% N/A N/A
Certain weighted-average assumptions used in computing net periodic benefit cost are as follows:
Pension Benefits Other Benefits
Year Ended December 31, 2017 2016 2015 2017 2016 2015
Discount rate 4.00% 4.25% 3.75% 4.00% 4.25% 3.75%
Rate of increase in compensation levels 3.75% 3.50% 3.50% N/A N/A N/A
Expected long-term rate of return on plan assets 8.00% 8.25% 8.25% 4.75% 4.75% 4.75%
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The expected long-term rate of return assumption for U.S. pension plan assets is based upon the target asset allocation and is
determined using forward-looking assumptions in the context of historical returns and volatilities for each asset class, as well as
correlations among asset classes. We evaluate the rate of return assumption on an annual basis. The expected long-term rate of
return assumption used in computing 2017 net periodic pension cost for the U.S. plans was 8.00 percent. As of December 31,
2017, the 5-year, 10-year and 15-year annualized return on plan assets for the primary U.S. plan was 8.8 percent, 5.4 percent
and 8.5 percent, respectively. The annualized return since inception was 10.7 percent.
The assumed health care cost trend rates are as follows:
December 31, 2017 2016
Health care cost trend rate assumed for next year 7.00% 7.00%
Rate to which the cost trend rate is assumed to decline (the ultimate trend rate) 5.00% 5.00%
Year that the rate reaches the ultimate trend rate 2022 2021
The Company’s U.S. postretirement benefit plans are primarily defined dollar benefit plans that limit the effects of medical
inflation because the plans have established dollar limits for determining our contributions. As a result, the effect of a
1 percentage point change in the assumed health care cost trend rate would not be significant to the Company.
The discount rate assumptions used to account for pension and other postretirement benefit plans reflect the rates at which the
benefit obligations could be effectively settled. Rates for U.S. and certain non-U.S. plans at December 31, 2017, were
determined using a cash flow matching technique whereby the rates of a yield curve, developed from high-quality debt
securities, were applied to the benefit obligations to determine the appropriate discount rate. For other non-U.S. plans, we base
the discount rate on comparable indices within each of the countries. The rate of compensation increase assumption is
determined by the Company based upon annual reviews. We review external data and our own historical trends for health care
costs to determine the health care cost trend rate assumptions.
Effective January 1, 2016, for benefit plans using the yield curve approach, the Company changed the method used to calculate
the service cost and interest cost components of net periodic benefit cost for pension and other postretirement benefit plans and
is measuring these components by applying the specific spot rates along the yield curve to the plans’ projected cash flows. The
Company believes the new approach provides a more precise measurement of service and interest costs by improving the
correlation between projected cash flows and the corresponding spot rates. The change did not affect the measurement of the
Company’s pension and other postretirement benefit obligations for those plans and was accounted for as a change in
accounting estimate, which was applied prospectively.
Cash Flows
Our estimated future benefit payments for funded and unfunded plans are as follows (in millions):
Year Ended December 31, 2018 2019 2020 2021 2022 2023–2027
Pension benefit payments $ 713 $ 461 $ 482 $ 489 $ 500 $ 2,642
Other benefit payments1 64 62 61 59 57 258
Total estimated benefit payments $ 777 $ 523 $ 543 $ 548 $ 557 $ 2,900
1 The expected benefit payments for our other postretirement benefit plans are net of estimated federal subsidies expected to be received
under the Medicare Prescription Drug, Improvement and Modernization Act of 2003. Federal subsidies are estimated to be $4 million for
the period 2018–2022, and $3 million for the period 2023–2027.
The Company anticipates making pension contributions in 2018 of $59 million, all of which will be allocated to our
international plans. The majority of these contributions are required by funding regulations or law.
Defined Contribution Plans
Our Company sponsors qualified defined contribution plans covering substantially all U.S. employees. Under the largest U.S.
defined contribution plan, we match participants’ contributions up to a maximum of 3.5 percent of compensation, subject to
certain limitations. Company costs related to the U.S. plans were $61 million, $82 million and $94 million in 2017, 2016 and
2015, respectively. We also sponsor defined contribution plans in certain locations outside the United States. Company costs
associated with those plans were $35 million, $37 million and $35 million in 2017, 2016 and 2015, respectively.
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Multi-Employer Pension Plans
As a result of our acquisition of Old CCE’s North America business in 2010, the Company participates in various multiemployer
pension plans in the United States. Multi-employer pension plans are designed to cover employees from multiple
employers and are typically established under collective bargaining agreements. These plans allow multiple employers to pool
their pension resources and realize efficiencies associated with the daily administration of the plan.
Multi-employer plans are generally governed by a board of trustees composed of management and labor representatives and are
funded through employer contributions.
The Company’s expense for U.S. multi-employer pension plans totaled $35 million, $41 million and $40 million in 2017, 2016
and 2015, respectively. The plans we currently participate in have contractual arrangements that extend into 2021. If, in the
future, we choose to withdraw from any of the multi-employer pension plans in which we currently participate, we would need
to record the appropriate withdrawal liabilities at that time.
NOTE 14: INCOME TAXES
Income from continuing operations before income taxes consisted of the following (in millions):
Year Ended December 31, 2017 2016 2015
United States $ (690)
1 $ 113 1 $ 1,801 1
International 7,432 8,023 7,804
Total $ 6,742 $ 8,136 $ 9,605
1 Includes charges of $2,140 million, $2,456 million and $1,006 million related to refranchising certain bottling territories in North America
in 2017, 2016 and 2015, respectively. Refer to Note 2.
Income taxes from continuing operations consisted of the following for the years ended December 31, 2017, 2016 and 2015 (in
millions):
United States State and Local International Total
2017
Current $ 5,438 1
$ 121 $ 1,257 $ 6,816
Deferred (1,783)
1,2 14 513 1
(1,256)
2016
Current $ 1,147 $ 113 $ 1,182 $ 2,442
Deferred (838)
2
(91) 73 (856)
2015
Current $ 711 $ 69 $ 1,386 $ 2,166
Deferred 120 45 (92) 73
1
Includes our reasonable estimate of the effects on our existing deferred tax balances and the one-time transition tax resulting from the Tax
Cuts and Jobs Act (“Tax Reform Act”) that was signed into law on December 22, 2017. The provisional amount related to the one-time
transition tax on the mandatory deemed repatriation of prescribed foreign earnings was $4.6 billion of tax expense based on cumulative
prescribed foreign earnings estimated to be $42 billion. The provisional amount that was primarily related to the remeasurement of certain
deferred tax assets and liabilities based on the rates at which they are expected to reverse in the future was a net deferred tax benefit of
$1.0 billion.
2
Includes the benefit from charges related to refranchising certain bottling territories in North America. Refer to Note 2.
Income taxes from discontinued operations consisted of $55 million of current expense and $8 million of deferred tax benefit
for the year ended December 31, 2017.
We made income tax payments of $1,904 million, $1,554 million and $2,357 million in 2017, 2016 and 2015, respectively.
Our effective tax rate reflects the tax benefits of having significant operations outside the United States, which are generally
taxed at rates lower than the U.S. statutory rate of 35.0 percent. As a result of employment actions and capital investments
made by the Company, certain tax jurisdictions provide income tax incentive grants, including Brazil, Costa Rica, Singapore
and Swaziland. The terms of these grants expire from 2018 to 2036. We anticipate that we will be able to extend or renew the
grants in these locations. Tax incentive grants favorably impacted our income tax expense by $221 million, $105 million and
122
$223 million for the years ended December 31, 2017, 2016 and 2015, respectively. In addition, our effective tax rate reflects the
benefits of having significant earnings generated in investments accounted for under the equity method of accounting, which
are generally taxed at rates lower than the U.S. statutory rate.
A reconciliation of the statutory U.S. federal tax rate and our effective tax rate is as follows:
Year Ended December 31, 2017 2016 2015
Statutory U.S. federal tax rate 35.0% 35.0% 35.0%
State and local income taxes — net of federal benefit 1.2 1.2 1.2
Earnings in jurisdictions taxed at rates different from the statutory U.S.
federal rate (9.7) (17.5)
5
(12.7)
Equity income or loss (3.4) (3.0) (1.7)
Tax Reform Act 53.5 1 — —
Other — net 5.9 2,3,4 3.8 6
1.5
Effective tax rate 82.5% 19.5% 23.3%
1 Includes net tax expense of $3,610 million primarily related to our reasonable estimate of the one-time transition tax resulting from the Tax
Reform Act that was signed into law on December 22, 2017, partially offset by the impact of the lower rate introduced by the Tax Reform
Act on our existing deferred tax balances.
2 Includes excess tax benefits of $132 million (or a 2 percent impact on our effective tax rate) recognized as awards issued under the
Company’s share-based compensation arrangements vested or were settled.
3 Includes net tax expense of $1,048 million on a pretax gain of $1,037 million (or a 10.2 percent impact on our effective tax rate) related to
the Southwest Transaction, in conjunction with which we obtained an equity interest in AC Bebidas. The Company accounts for its interest
in AC Bebidas as an equity method investment and the net tax expense was primarily the result of the deferred tax recorded on the basis
difference in this investment. Refer to Note 2.
4 Includes a $156 million net tax benefit related to the impact of manufacturing incentives and permanent book to tax adjustments.
5 Includes tax expense of $97 million related to a pretax gain of $1,323 million (or a 4.5 percent impact on our effective tax rate) related to
the deconsolidation of our German bottling operations. Refer to Note 2.
6 Includes tax expense of $157 million (or a 1.9 percent impact on our effective tax rate) primarily related to amounts required to be
recorded for changes to our uncertain tax positions, including interest and penalties, in certain domestic jurisdictions.
The Company or one of its subsidiaries files income tax returns in the U.S. federal jurisdiction and various state and foreign
jurisdictions. U.S. tax authorities have completed their federal income tax examinations for all years prior to 2007. With respect
to state and local jurisdictions and countries outside the United States, with limited exceptions, the Company and its
subsidiaries are no longer subject to income tax audits for years before 2003. For U.S. federal and state tax purposes, the net
operating losses and tax credit carryovers acquired in connection with our acquisition of Old CCE’s North America business
that were generated between the years of 1990 through 2010 are subject to adjustments until the year in which they are actually
utilized is no longer subject to examination. Although the outcome of tax audits is always uncertain, the Company believes that
adequate amounts of tax, including interest and penalties, have been provided for any adjustments that are expected to result
from those years.
On September 17, 2015, the Company received a Notice from the IRS for the tax years 2007 through 2009, after a five-year
audit. Refer to Note 11.
As of December 31, 2017, the gross amount of unrecognized tax benefits was $331 million. If the Company were to prevail on
all uncertain tax positions, the net effect would be a benefit of $205 million, exclusive of any benefits related to interest and
penalties. The remaining $126 million, which was recorded as a deferred tax asset, primarily represents tax benefits that would
be received in different tax jurisdictions in the event the Company did not prevail on all uncertain tax positions.
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A reconciliation of the changes in the gross amount of unrecognized tax benefits is as follows (in millions):
Year Ended December 31, 2017 2016 2015
Beginning balance of unrecognized tax benefits $ 302 $ 168 $ 211
Increase related to prior period tax positions 18 163 1
4
Decrease related to prior period tax positions (13) — (9)
Increase related to current period tax positions 13 17 5
Decrease related to settlements with taxing authorities — (40)
1
(5)
Decrease due to lapse of the applicable statute of limitations — — (23)
Increase (decrease) due to effect of foreign currency exchange rate changes 11 (6) (15)
Ending balance of unrecognized tax benefits $ 331 $ 302 $ 168
1 The increase is primarily related to a change in judgment about one of the Company’s tax positions as a result of receiving notification of a
preliminary settlement of a Competent Authority matter with a foreign jurisdiction, a portion of which became certain later in the year. This
change in position did not have a material impact on the Company’s consolidated statement of income during the year ended December 31,
2016, as it was partially offset by refunds to be received from the foreign jurisdiction.
The Company recognizes accrued interest and penalties related to unrecognized tax benefits in income tax expense. The
Company had $177 million, $142 million and $111 million in interest and penalties related to unrecognized tax benefits
accrued as of December 31, 2017, 2016 and 2015, respectively. Of these amounts, $35 million and $31 million of expense were
recognized through income tax expense in 2017 and 2016, respectively. An insignificant amount of interest and penalties was
recognized through income tax expense for the year ended December 31, 2015. If the Company were to prevail on all uncertain
tax positions, the reversal of this accrual would also be a benefit to the Company’s effective tax rate.
It is expected that the amount of unrecognized tax benefits will change in the next 12 months; however, we do not expect the
change to have a significant impact on our consolidated statement of income or consolidated balance sheet. These changes may
be the result of settlements of ongoing audits, statute of limitations expiring or final settlements in transfer pricing matters that
are the subject of litigation. At this time, an estimate of the range of the reasonably possible outcomes cannot be made.
The one-time transition tax is based on our total accumulated post-1986 prescribed foreign earnings and profits (“E&P”)
estimated to be $42 billion, the majority of which was previously considered to be indefinitely reinvested and, accordingly, no
U.S. federal and state income taxes were provided. We recorded a provisional tax amount of $4.6 billion as a reasonable
estimate for our one-time transition tax liability and a $0.6 billion provisional deferred tax of related withholding taxes and
state income taxes. Because of the complexities of the Tax Reform Act, we are still finalizing our calculation of the total
accumulated post-1986 prescribed E&P for the applicable foreign entities. Further, the transition tax is based in part on the
amount of those earnings held in cash and other specified assets. This amount may change when we finalize the calculation of
accumulated post-1986 prescribed foreign E&P and finalize the amounts held in cash or other specified assets. No additional
income taxes have been provided for any additional outside basis differences inherent in these entities, as these amounts
continue to be provisionally indefinitely reinvested in foreign operations. Determining the amount of unrecognized deferred tax
liability related to any additional outside basis differences in these entities (i.e., basis differences in excess of that subject to the
one-time transition tax) is not practicable. We also remeasured and adjusted certain deferred tax assets and liabilities based on
the rates at which they are expected to reverse in the future, which is generally 21.0 percent.
On December 22, 2017, Staff Accounting Bulletin No. 118 (“SAB 118”) was issued to address the application of U.S. GAAP in
situations when a registrant does not have the necessary information available, prepared, or analyzed (including computations)
in reasonable detail to finalize the calculations for certain income tax effects of the Tax Reform Act. In accordance with SAB
118, the Company has determined that the net tax charge of $3.6 billion recorded in connection with the tax effect of the Tax
Reform Act is a provisional amount and a reasonable estimate as of December 31, 2017. Additional work is necessary to
finalize the calculation for certain income tax effects of the Tax Reform Act. Additionally, certain of our equity method
investees are impacted by the Tax Reform Act and have recorded provisional tax amounts. To the extent their provisional
amounts are refined in 2018, we will record our proportionate share in the line item equity income (loss) — net in our
consolidated statement of income.
The Global Intangible Low-Taxed Income (“GILTI”) provisions of the Tax Reform Act require the Company to include in its
U.S. income tax return foreign subsidiary earnings in excess of an allowable return on the foreign subsidiary’s tangible assets.
The Company has not yet elected an accounting policy related to how it will account for GILTI and therefore has not provided
any deferred tax impacts of GILTI in its consolidated financial statements for the year ended December 31, 2017.
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The tax effects of temporary differences and carryforwards that give rise to deferred tax assets and liabilities consist of the
following (in millions):
December 31, 2017 2016
Deferred tax assets:
Property, plant and equipment $ 99 $ 144
Trademarks and other intangible assets 98 114
Equity method investments (including foreign currency translation adjustment) 300 684
Derivative financial instruments 387 193
Other liabilities 861 1,141
Benefit plans 977 1,599
Net operating/capital loss carryforwards 520 461
Other 163 135
Gross deferred tax assets 3,405 4,471
Valuation allowances (501) (530)
Total deferred tax assets1,2 $ 2,904 $ 3,941
Deferred tax liabilities:
Property, plant and equipment $ (819) $ (1,176)
Trademarks and other intangible assets (978) (2,694)
Equity method investments (including foreign currency translation adjustment) (1,835) (1,718)
Derivative financial instruments (436) (1,121)
Other liabilities (50) (149)
Benefit plans (289) (487)
Other (688) (635)
Total deferred tax liabilities3
(5,095) (7,980)
Net deferred tax liabilities4 $ (2,191) $ (4,039)
1 Current deferred tax assets of $80 million were included in the line item prepaid expenses and other assets in our consolidated balance
sheet as of December 31, 2016.
2 Noncurrent deferred tax assets of $331 million and $326 million were included in the line item other assets in our consolidated balance
sheets as of December 31, 2017 and 2016, respectively.
3 Current deferred tax liabilities of $692 million were included in the line item accounts payable and accrued expenses in our consolidated
balance sheet as of December 31, 2016.
4 The decrease in the net deferred tax liabilities was primarily the result of the remeasurement in accordance with the Tax Reform Act and
the impact of refranchising certain bottling territories in North America. Refer to Note 2.
As of December 31, 2017, we had net deferred tax liabilities of $539 million and as of December 31, 2016, we had net deferred
tax assets of $83 million located in countries outside the United States.
As of December 31, 2017, we had $4,893 million of loss carryforwards available to reduce future taxable income. Loss
carryforwards of $335 million must be utilized within the next five years, and the remainder can be utilized over a period
greater than five years.
An analysis of our deferred tax asset valuation allowances is as follows (in millions):
Year Ended December 31, 2017 2016 2015
Balance at beginning of year $ 530 $ 477 $ 649
Additions 184 68 42
Decrease due to reclassification to assets held for sale — (9) (163)
Deductions (213) (6) (51)
Balance at end of year $ 501 $ 530 $ 477
The Company’s deferred tax asset valuation allowances are primarily the result of uncertainties regarding the future realization
of recorded tax benefits on tax loss carryforwards from operations in various jurisdictions. Current evidence does not suggest
we will realize sufficient taxable income of the appropriate character within the carryforward period to allow us to realize these
deferred tax benefits. If we were to identify and implement tax planning strategies to recover these deferred tax assets or
generate sufficient income of the appropriate character in these jurisdictions in the future, it could lead to the reversal of these
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valuation allowances and a reduction of income tax expense. The Company believes that it will generate sufficient future
taxable income to realize the tax benefits related to the remaining net deferred tax assets in our consolidated balance sheet.
In 2017, the Company recognized a net decrease of $29 million in its valuation allowances. This decrease was primarily due to
the reversal of a valuation allowance in a foreign jurisdiction related to expenses incurred in the normal course of business that
were previously determined to be non-deductible. In addition, the decrease in value of certain deferred tax assets and related
valuation allowance due to the reduction in the U.S. corporate tax rate and changes to deferred tax assets and related valuation
allowances on certain equity investments contributed to the net decrease in the valuation allowance. The decreases were
partially offset by an increase in the valuation allowance due to increases in the deferred tax asset and related valuation
allowances on certain equity investments and recognizing a valuation allowance on deferred tax assets related to net operating
losses at certain foreign bottling operations after considering recent negative evidence as to the realizability of those deferred
tax assets.
In 2016, the Company recognized a net increase of $53 million in its valuation allowances. This increase was primarily due to
the increase in non-deductible expenses incurred during the normal course of business operations.
In 2015, the Company recognized a net decrease of $172 million in its valuation allowances. As a result of our German bottling
operations meeting the criteria to be classified as held for sale, the Company was required to present the related assets and
liabilities as separate line items in our consolidated balance sheets. In addition, the changes in net operating losses during the
normal course of business and changes in deferred tax assets and related valuation allowances on certain equity investments
also contributed to a decrease in the valuation allowances. These decreases were partially offset by an increase in the valuation
allowances primarily due to the impact of currency devaluations in Venezuela on certain receivables.
NOTE 15: OTHER COMPREHENSIVE INCOME
AOCI attributable to shareowners of The Coca-Cola Company is separately presented in our consolidated balance sheets as a
component of The Coca-Cola Company’s shareowners’ equity, which also includes our proportionate share of equity method
investees’ AOCI. OCI attributable to noncontrolling interests is allocated to, and included in, our consolidated balance sheets as
part of the line item equity attributable to noncontrolling interests.
AOCI attributable to shareowners of The Coca-Cola Company consisted of the following, net of tax (in millions):
December 31, 2017 2016
Foreign currency translation adjustments $ (8,957) $ (9,780)
Accumulated derivative net gain (loss) (119) 314
Unrealized net gain (loss) on available-for-sale securities 493 305
Adjustments to pension and other benefit liabilities (1,722) (2,044)
Accumulated other comprehensive income (loss) $ (10,305) $ (11,205)
The following table summarizes the allocation of total comprehensive income between shareowners of The Coca-Cola
Company and noncontrolling interests (in millions):
Year Ended December 31, 2017
Shareowners of
The Coca-Cola Company
Noncontrolling
Interests Total
Consolidated net income $ 1,248 $ 35 $ 1,283
Other comprehensive income:
Net foreign currency translation adjustment 823 38 861
Net gain (loss) on derivatives1
(433) — (433)
Net change in unrealized gain (loss) on available-for-sale securities2 188 — 188
Net change in pension and other benefit liabilities3 322 — 322
Total comprehensive income $ 2,148 $ 73 $ 2,221
1 Refer to Note 5 for additional information related to the net gain or loss on derivative instruments designated and qualifying as cash flow
hedging instruments.
2 Refer to Note 3 for additional information related to the net unrealized gain or loss on available-for-sale securities.
3 Refer to Note 13 for additional information related to the Company’s pension and other postretirement benefit liabilities.
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OCI attributable to shareowners of The Coca-Cola Company, including our proportionate share of equity method investees’
OCI, for the years ended December 31, 2017, 2016 and 2015, is as follows (in millions):
Before-Tax
Amount Income Tax
After-Tax
Amount
2017
Foreign currency translation adjustments:
Translation adjustments arising during the year $ (1,350) $ (242) $ (1,592)
Reclassification adjustments recognized in net income 23 (6) 17
Gains (losses) on intra-entity transactions that are of a long-term investment nature 3,332 — 3,332
Gains (losses) on net investment hedges arising during the year (1,512) 578 (934)
Net foreign currency translation adjustments 493 330 823
Derivatives:
Gains (losses) arising during the year (184) 65 (119)
Reclassification adjustments recognized in net income (506) 192 (314)
Net gain (loss) on derivatives1
(690) 257 (433)
Available-for-sale securities:
Unrealized gains (losses) arising during the year 405 (136) 269
Reclassification adjustments recognized in net income (123) 42 (81)
Net change in unrealized gain (loss) on available-for-sale securities2
282 (94) 188
Pension and other benefit liabilities:
Net pension and other benefits arising during the year 120 (7) 113
Reclassification adjustments recognized in net income 325 (116) 209
Net change in pension and other benefit liabilities3
445 (123) 322
Other comprehensive income (loss) attributable to shareowners of The Coca-Cola
Company $ 530 $ 370 $ 900
1 Refer to Note 5 for additional information related to the net gain or loss on derivative instruments designated and qualifying as cash flow
hedging instruments.
2 Refer to Note 3 for additional information related to the net unrealized gain or loss on available for sale securities.
3 Refer to Note 13 for additional information related to the Company’s pension and other postretirement benefit liabilities.
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Before-Tax
Amount Income Tax
After-Tax
Amount
2016
Foreign currency translation adjustments:
Translation adjustments arising during the year $ (1,103) $ 51 $ (1,052)
Reclassification adjustments recognized in net income 368 (18) 350
Gains (losses) on net investment hedges arising during the year 67 (25) 42
Reclassification adjustments for net investment hedges recognized in net income 77 (30) 47
Net foreign currency translation adjustments (591) (22) (613)
Derivatives:
Gains (losses) arising during the year (43) 11 (32)
Reclassification adjustments recognized in net income (563) 213 (350)
Net gain (loss) on derivatives1
(606) 224 (382)
Available-for-sale securities:
Unrealized gains (losses) arising during the year 124 (28) 96
Reclassification adjustments recognized in net income (105) 26 (79)
Net change in unrealized gain (loss) on available-for-sale securities2
19 (2) 17
Pension and other benefit liabilities:
Net pension and other benefits arising during the year (374) 99 (275)
Reclassification adjustments recognized in net income 342 (120) 222
Net change in pension and other benefit liabilities3
(32) (21) (53)
Other comprehensive income (loss) attributable to shareowners of The Coca-Cola
Company $ (1,210) $ 179 $ (1,031)
1 Refer to Note 5 for additional information related to the net gain or loss on derivative instruments designated and qualifying as cash flow
hedging instruments.
2 Refer to Note 3 for additional information related to the net unrealized gain or loss on available for sale securities.
3 Refer to Note 13 for additional information related to the Company’s pension and other postretirement benefit liabilities.
128
Before-Tax
Amount Income Tax
After-Tax
Amount
2015
Foreign currency translation adjustments:
Translation adjustments arising during the year $ (4,626) $ 243 $ (4,383)
Reclassification adjustments recognized in net income 63 (14) 49
Unrealized gains (losses) on net investment hedges arising during the year 637 (244) 393
Net foreign currency translation adjustments (3,926) (15) (3,941)
Derivatives:
Unrealized gains (losses) arising during the year 853 (314) 539
Reclassification adjustments recognized in net income (638) 241 (397)
Net gain (loss) on derivatives1
215 (73) 142
Available-for-sale securities:
Unrealized gains (losses) arising during the year (973) 328 (645)
Reclassification adjustments recognized in net income (61) 22 (39)
Net change in unrealized gain (loss) on available-for-sale securities2
(1,034) 350 (684)
Pension and other benefit liabilities:
Net pension and other benefits arising during the year (169) 43 (126)
Reclassification adjustments recognized in net income 337 (125) 212
Net change in pension and other benefit liabilities3
168 (82) 86
Other comprehensive income (loss) attributable to shareowners of The Coca-Cola
Company $ (4,577) $ 180 $ (4,397)
1 Refer to Note 5 for additional information related to the net gain or loss on derivative instruments designated and qualifying as cash flow
hedging instruments.
2 Refer to Note 3 for additional information related to the net unrealized gain or loss on available for sale securities.
3 Refer to Note 13 for additional information related to the Company’s pension and other postretirement benefit liabilities.
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The following table presents the amounts and line items in our consolidated statements of income where adjustments
reclassified from AOCI into income were recorded during the year ended December 31, 2017 (in millions):
Description of AOCI Component Financial Statement Line Item
Amount Reclassified
from AOCI into
Income
Foreign currency translation adjustments:
Divestitures, deconsolidations and other1 Other income (loss) — net $ 23
Income from continuing operations before income taxes $ 23
Income taxes from continuing operations (6)
Consolidated net income $ 17
Derivatives:
Foreign currency contracts Net operating revenues $ (444)
Foreign currency and commodity contracts Cost of goods sold 3
Foreign currency and interest rate contracts Interest expense 44
Foreign currency contracts Other income (loss) — net (110)
Divestitures, deconsolidations and other2 Other income (loss) — net 1
Income from continuing operations before income taxes $ (506)
Income taxes from continuing operations 192
Consolidated net income $ (314)
Available-for-sale securities:
Divestitures, deconsolidations and other2 Other income (loss) — net $ (87)
Sale of securities Other income (loss) — net (36)
Income from continuing operations before income taxes $ (123)
Income taxes from continuing operations 42
Consolidated net income $ (81)
Pension and other benefit liabilities:
Curtailment charges (credits)3 Other operating charges $ (75)
Settlement charges (credits)3 Other operating charges 228
Divestitures, deconsolidations and other2 Other income (loss) — net 7
Recognized net actuarial loss (gain) * 183
Recognized prior service cost (credit) * (18)
Income from continuing operations before income taxes $ 325
Income taxes from continuing operations (116)
Consolidated net income $ 209
1
Includes a $104 million loss related to the integration of CCW and CCEJ to establish CCBJI and an $80 million gain related to the
derecognition of our previously held equity interests in CCBA and its South African subsidiary upon the consolidation of CCBA. Refer to
Note 2 and Note 17.
2
Primarily related to the integration of CCW and CCEJ to establish CCBJI. Refer to Note 17.
3 The curtailment charges (credits) and settlement charges (credits) were primarily related to North America refranchising and the
Company’s productivity, restructuring and integration initiatives. Refer to Note 13 and Note 18.
* This component of AOCI is included in the Company’s computation of net periodic benefit cost and is not reclassified out of AOCI into a
single line item in our consolidated statements of income in its entirety. Refer to Note 13.
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NOTE 16: FAIR VALUE MEASUREMENTS
U.S. GAAP defines fair value as the exchange price that would be received for an asset or paid to transfer a liability (an exit
price) in the principal or most advantageous market for the asset or liability in an orderly transaction between market
participants at the measurement date. Additionally, the inputs used to measure fair value are prioritized based on a three-level
hierarchy. This hierarchy requires entities to maximize the use of observable inputs and minimize the use of unobservable
inputs. The three levels of inputs used to measure fair value are as follows:
• Level 1 — Quoted prices in active markets for identical assets or liabilities.
• Level 2 — Observable inputs other than quoted prices included in Level 1. We value assets and liabilities included in
this level using dealer and broker quotations, certain pricing models, bid prices, quoted prices for similar assets and
liabilities in active markets, or other inputs that are observable or can be corroborated by observable market data.
• Level 3 — Unobservable inputs that are supported by little or no market activity and that are significant to the fair
value of the assets or liabilities. This includes certain pricing models, discounted cash flow methodologies and similar
techniques that use significant unobservable inputs.
Recurring Fair Value Measurements
In accordance with U.S. GAAP, certain assets and liabilities are required to be recorded at fair value on a recurring basis. For
our Company, the only assets and liabilities that are adjusted to fair value on a recurring basis are investments in equity and
debt securities classified as trading or available-for-sale and derivative financial instruments. Additionally, the Company adjusts
the carrying value of certain long-term debt as a result of the Company’s fair value hedging strategy.
Investments in Trading and Available-for-Sale Securities
The fair values of our investments in trading and available-for-sale securities using quoted market prices from daily exchange
traded markets are based on the closing price as of the balance sheet date and are classified as Level 1. The fair values of our
investments in trading and available-for-sale securities classified as Level 2 are priced using quoted market prices for similar
instruments or nonbinding market prices that are corroborated by observable market data. Inputs into these valuation techniques
include actual trade data, benchmark yields, broker/dealer quotes and other similar data. These inputs are obtained from quoted
market prices, independent pricing vendors or other sources.
Derivative Financial Instruments
The fair values of our futures contracts are primarily determined using quoted contract prices on futures exchange markets. The
fair values of these instruments are based on the closing contract price as of the balance sheet date and are classified as Level 1.
The fair values of our derivative instruments other than futures are determined using standard valuation models. The significant
inputs used in these models are readily available in public markets, or can be derived from observable market transactions, and
therefore have been classified as Level 2. Inputs used in these standard valuation models for derivative instruments other than
futures include the applicable exchange rates, forward rates, interest rates, discount rates and commodity prices. The standard
valuation model for options also uses implied volatility as an additional input. The discount rates are based on the historical
U.S. Deposit or U.S. Treasury rates, and the implied volatility specific to options is based on quoted rates from financial
institutions.
Included in the fair value of derivative instruments is an adjustment for nonperformance risk. The adjustment is based on
current credit default swap (“CDS”) rates applied to each contract, by counterparty. We use our counterparty’s CDS rate when
we are in an asset position and our own CDS rate when we are in a liability position. The adjustment for nonperformance risk
did not have a significant impact on the estimated fair value of our derivative instruments.
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The following tables summarize those assets and liabilities measured at fair value on a recurring basis (in millions):
December 31, 2017
Level 1 Level 2 Level 3 Other 4
Netting
Adjustment 5
Fair Value
Measurements
Assets:
Trading securities1 $ 212 $ 127 $ 3 $ 65 $ — $ 407
Available-for-sale securities1 1,899 5,739 169 3 — — 7,807
Derivatives2 7 250 — — (198)
6
59 8
Total assets $ 2,118 $ 6,116 $ 172 $ 65 $ (198) $ 8,273
Liabilities:
Derivatives2 $ (3) $ (262) $ — $ — $ 147 7
$ (118)
8
Total liabilities $ (3) $ (262) $ — $ — $ 147 $ (118)
1 Refer to Note 3 for additional information related to the composition of our trading securities and available-for-sale securities.
2 Refer to Note 5 for additional information related to the composition of our derivative portfolio.
3 Primarily related to debt securities that mature in 2018.
4 Certain investments that are measured at fair value using the net asset value per share (or its equivalent) practical expedient have not been
categorized in the fair value hierarchy but are included to reconcile to the amounts presented in Note 3.
5 Amounts represent the impact of legally enforceable master netting agreements that allow the Company to settle net positive and negative
positions and also cash collateral held or placed with the same counterparties. There are no amounts subject to legally enforceable master
netting agreements that management has chosen not to offset or that do not meet the offsetting requirements. Refer to Note 5.
6 The Company is obligated to return $55 million in cash collateral it has netted against its derivative position.
7 The Company has the right to reclaim $2 million in cash collateral it has netted against its derivative position.
8 The Company’s derivative financial instruments are recorded at fair value in our consolidated balance sheet as follows: $59 million in the
line item other assets; $28 million in the line item accounts payable and accrued expenses; $12 million in the line item liabilities held for
sale — discontinued operations and $78 million in the line item other liabilities. Refer to Note 5 for additional information related to the
composition of our derivative portfolio.
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December 31, 2016
Level 1 Level 2 Level 3 Other 4
Netting
Adjustment 5
Fair Value
Measurements
Assets:
Trading securities1 $ 202 $ 115 $ 4 $ 63 $ — $ 384
Available-for-sale securities1 1,655 4,619 139 3 — — 6,413
Derivatives2 4 878 — — (369)
6
513 8
Total assets $ 1,861 $ 5,612 $ 143 $ 63 $ (369) $ 7,310
Liabilities:
Derivatives2 $ 11 $ 276 $ — $ — $ (192)
7
$ 95 8
Total liabilities $ 11 $ 276 $ — $ — $ (192) $ 95
1 Refer to Note 3 for additional information related to the composition of our trading securities and available-for-sale securities.
2 Refer to Note 5 for additional information related to the composition of our derivative portfolio.
3 Primarily related to long-term debt securities that mature in 2018.
4 Certain investments that are measured at fair value using the net asset value per share (or its equivalent) practical expedient have not been
categorized in the fair value hierarchy but are included to reconcile to the amounts presented in Note 3.
5 Amounts represent the impact of legally enforceable master netting agreements that allow the Company to settle net positive and negative
positions and also cash collateral held or placed with the same counterparties. There are no amounts subject to legally enforceable master
netting agreements that management has chosen not to offset or that do not meet the offsetting requirements. Refer to Note 5.
6 The Company is obligated to return $201 million in cash collateral it has netted against its derivative position.
7 The Company has the right to reclaim $17 million in cash collateral it has netted against its derivative position.
8 The Company’s derivative financial instruments are recorded at fair value in our consolidated balance sheet as follows: $347 million in the
line item prepaid expenses and other assets; $166 million in the line item other assets; $42 million in the line item accounts payable and
accrued expenses; and $53 million in the line item other liabilities. Refer to Note 5 for additional information related to the composition of
our derivative portfolio.
Gross realized and unrealized gains and losses on Level 3 assets and liabilities were not significant for the years ended
December 31, 2017 and 2016.
The Company recognizes transfers between levels within the hierarchy as of the beginning of the reporting period. Gross
transfers between levels within the hierarchy were not significant for the years ended December 31, 2017 and 2016.
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Nonrecurring Fair Value Measurements
In addition to assets and liabilities that are recorded at fair value on a recurring basis, the Company records assets and liabilities
at fair value on a nonrecurring basis as required by U.S. GAAP. Generally, assets are recorded at fair value on a nonrecurring
basis as a result of impairment charges.
The gains or losses on assets measured at fair value on a nonrecurring basis are summarized in the table below (in millions):
Gains (Losses)
December 31, 2017 2016
Assets held for sale1 $ (1,819) $ (2,264)
Intangible assets (442)
2
(153)
7
Other long-lived assets (329)
3 —
Other-than-temporary impairment charge (50)
4 —
Investment in formerly unconsolidated subsidiary 150 5 —
Valuation of shares in equity method investee 25 6 —
Total $ (2,465) $ (2,417)
1 The Company is required to record assets and liabilities that are held for sale at the lower of carrying value or fair value less any costs to
sell based on the agreed-upon sale price. These losses related to refranchising activities in North America. The charges were calculated
based on Level 3 inputs. Refer to Note 2.
2 The Company recognized an impairment charge of $375 million related to CCR’s goodwill. This impairment charge was determined by
comparing the fair value of the reporting unit, based on Level 3 inputs, to its carrying value. The Company also recognized an impairment
charge of $33 million related to certain U.S. bottlers’ franchise rights. This charge was determined by comparing the fair value of the asset
to its current carrying value. Each of these impairment charges was primarily a result of refranchising activities in North America and
management’s estimates of the proceeds that were expected to be received for the remaining bottling territories upon their refranchising.
Additionally, the Company recorded impairment charges of $34 million related to Venezuelan intangible assets due to weaker sales and the
volatility of foreign currency exchange rates resulting from continued political instability. The fair value of these assets was derived using
discounted cash flow analyses based on Level 3 inputs.
3 The Company recognized impairment charges of $310 million related to CCR’s property, plant and equipment and $19 million related to
CCR’s other assets primarily as a result of refranchising activities in North America. The fair value of these assets was derived using
management’s estimate of the proceeds that were expected to be received for the remaining bottling territories upon their refranchising.
4 The Company recognized an other-than-temporary impairment charge of $50 million related to one of our international equity method
investees, primarily driven by foreign currency exchange rate fluctuations. The fair value of this investment was derived using discounted
cash flow analyses based on Level 3 inputs.
5 The Company recognized a gain of $150 million on our previously held equity interests in CCBA and its South African subsidiary, which
were accounted for under the equity method of accounting prior to our consolidation of the bottler in October 2017. U.S. GAAP requires
the acquirer to remeasure its previously held noncontrolling equity interest in the acquired entity to fair value as of the acquisition date and
recognize any gains or losses in earnings. The Company remeasured our equity interests in CCBA and its South African subsidiary based
on Level 3 inputs. Refer to Note 2.
6 The Company recognized a gain of $25 million as a result of Coca-Cola FEMSA, an equity method investee, issuing additional shares of
its stock at a per share amount greater than the carrying value of the Company’s per share investment. Accordingly, the Company is
required to treat this type of transaction as if the Company had sold a proportionate share of its investment in Coca-Cola FEMSA. This
gain was determined using Level 1 inputs.
7 The Company recognized losses of $153 million during the year ended December 31, 2016 due to impairment charges related to certain
intangible assets. The charges included $143 million related to the impairment of certain U.S. bottlers’ franchise rights. This charge was
related to a number of factors, primarily as a result of lower operating performance compared to previously modeled results as well as a
revision in management’s estimates of the proceeds that were expected to be received upon refranchising the territories. The losses also
included a $10 million goodwill impairment charge, primarily the result of management’s revised outlook on market conditions. The
charges were determined by comparing the fair value of the assets to the current carrying value. The fair value of the assets was derived
using discounted cash flow analyses based on Level 3 inputs. Refer to Note 17.
Fair Value Measurements for Pension and Other Postretirement Benefit Plans
The fair value hierarchy discussed above is not only applicable to assets and liabilities that are included in our consolidated
balance sheets but is also applied to certain other assets that indirectly impact our consolidated financial statements. For
example, our Company sponsors and/or contributes to a number of pension and other postretirement benefit plans. Assets
contributed by the Company become the property of the individual plans. Even though the Company no longer has control over
these assets, we are indirectly impacted by subsequent fair value adjustments to these assets. The actual return on these assets
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impacts the Company’s future net periodic benefit cost, as well as amounts recognized in our consolidated balance sheets. Refer
to Note 13. The Company uses the fair value hierarchy to measure the fair value of assets held by our various pension and other
postretirement benefit plans.
Pension Plan Assets
The following table summarizes the levels within the fair value hierarchy for our pension plan assets as of December 31, 2017
and 2016 (in millions):
December 31, 2017 December 31, 2016
Level 1 Level 2 Level 3 Other 1 Total Level 1 Level 2 Level 3 Other 1 Total
Cash and cash equivalents $ 626 $ 65 $ — $ — $ 691 $ 373 $ 29 $ — $ — $ 402
Equity securities:
U.S.-based companies 2,080 3 14 — 2,097 1,812 1 14 — 1,827
International-based companies 1,465 — — — 1,465 935 4 — — 939
Fixed-income securities:
Government bonds — 374 — — 374 — 525 1 — 526
Corporate bonds and debt
securities — 803 24 — 827 — 978 18 — 996
Mutual, pooled and commingled
funds 239 42 — 700 3 981 91 20 — 1,022 3 1,133
Hedge funds/limited partnerships — — — 983 4 983 — — — 1,213 4 1,213
Real estate — — 2 596 5 598 — — 2 521 5
523
Other — — 263 2 564 6 827 — 3 211
2
598 6
812
Total $4,410 $1,287 $ 303 $2,843 $8,843 $3,211 $1,560 $ 246 $3,354 $8,371
1 Certain investments that are measured at fair value using the net asset value per share (or its equivalent) practical expedient have not been
categorized in the fair value hierarchy but are included to reconcile to the amounts presented in Note 13.
2 Includes purchased annuity insurance contracts.
3 This class of assets includes actively managed emerging markets equity funds and a collective trust fund for qualified plans, invested
primarily in equity securities of companies in developed and emerging markets. There are no liquidity restrictions on these investments.
4 This class of assets includes hedge funds that can be subject to redemption restrictions, ranging from monthly to tri-annually with a
redemption notice period of up to 120 days and/or initial lock-up periods of up to one year, and private equity funds that are primarily
closed-end funds in which the Company’s investments are generally not eligible for redemption. Distributions from these private equity
funds will be received as the underlying assets are liquidated or distributed.
5 This class of assets includes funds invested in real estate, including a privately held real estate investment trust, a real estate commingled
pension trust fund, infrastructure limited partnerships and commingled investment funds. These funds seek current income and capital
appreciation through the investments and can be subject to redemption restrictions, ranging from quarterly to semi-annually with a
redemption notice period of up to 90 days.
6 This class of assets includes segregated portfolios of private investment funds that are invested in a portfolio of insurance-linked securities.
These assets can be subject to a semi-annual redemption, with a redemption notice period of 90 days, subject to certain gate restrictions.
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The following table provides a reconciliation of the beginning and ending balance of Level 3 assets for our U.S. and non-U.S.
pension plans for the years ended December 31, 2017 and 2016 (in millions):
Equity
Securities
FixedIncome
Securities Real Estate Other Total
2016
Balance at beginning of year $ 11 $ 3 $ 2 $ 219 $ 235
Actual return on plan assets:
Related to assets held at the reporting date 4 2 — 7 13
Related to assets sold during the year — (2) — 3 1
Purchases, sales and settlements — net — 12 — (23) (11)
Transfers into/(out of) Level 3 — net (1) 4 — 7 10
Foreign currency translation adjustments — — — (2) (2)
Balance at end of year $ 14 $ 19 $ 2 $ 211
1
$ 246
2017
Balance at beginning of year $ 14 $ 19 $ 2 $ 211 $ 246
Actual return on plan assets:
Related to assets held at the reporting date (3) 1 — 4 2
Purchases, sales and settlements — net 3 1 — (9) (5)
Transfers into/(out of) Level 3 — net — 3 — 31 34
Foreign currency translation adjustments — — — 26 26
Balance at end of year $ 14 $ 24 $ 2 $ 263 1 $ 303
1 Includes purchased annuity insurance contracts.
Other Postretirement Benefit Plan Assets
The following table summarizes the levels within the fair value hierarchy for our other postretirement benefit plan assets as of
December 31, 2017 and 2016 (in millions):
December 31, 2017 December 31, 2016
Level 1 Level 2 Other 1 Total Level 1 Level 2 Other 1 Total
Cash and cash equivalents $ 78 $ — $ — $ 78 $ 2 $ — $ — $ 2
Equity securities:
U.S.-based companies 96 — — 96 116 — — 116
International-based companies 8 — — 8 8 — — 8
Fixed-income securities:
Government bonds — 2 — 2 — 3 — 3
Corporate bonds and debt securities — 7 — 7 — 6 — 6
Mutual, pooled and commingled funds — — 80 80 98 — 5 103
Hedge funds/limited partnerships — — 8 8 — — 9 9
Real estate — — 5 5 — — 4 4
Other — — 4 4 — — 4 4
Total $ 182 $ 9 $ 97 $ 288 $ 224 $ 9 $ 22 $ 255
1 Certain investments that are measured at fair value using the net asset value per share (or its equivalent) practical expedient have not been
categorized in the fair value hierarchy but are included to reconcile to the amounts presented in Note 13.
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Other Fair Value Disclosures
The carrying amounts of cash and cash equivalents; short-term investments; trade accounts receivables; accounts payable and
accrued expenses; and loans and notes payable approximate their fair values because of the relatively short-term maturities of
these financial instruments.
The fair value of our long-term debt is estimated using Level 2 inputs based on quoted prices for those instruments. Where
quoted prices are not available, fair value is estimated using discounted cash flows and market-based expectations for interest
rates, credit risk and the contractual terms of the debt instruments. As of December 31, 2017, the carrying amount and fair
value of our long-term debt, including the current portion, were $34,480 million and $35,169 million, respectively. As of
December 31, 2016, the carrying amount and fair value of our long-term debt, including the current portion, were
$33,211 million and $33,752 million, respectively.
NOTE 17: SIGNIFICANT OPERATING AND NONOPERATING ITEMS
Other Operating Charges
In 2017, the Company recorded other operating charges of $2,157 million. These charges primarily consisted of $737 million of
CCR asset impairments and $650 million related to the Company’s productivity and reinvestment program. In addition, other
operating charges included $419 million related to costs incurred to refranchise certain of our bottling operations. These costs
include, among other items, internal and external costs for individuals directly working on the refranchising efforts, severance,
pension settlement charges and costs associated with the implementation of information technology systems to facilitate
consistent data standards and availability throughout our bottling systems. Other operating charges also included $225 million
related to a cash contribution we made to The Coca-Cola Foundation, $67 million related to tax litigation expense, $34 million
related to impairments of Venezuelan intangible assets and $19 million related to noncapitalizable transaction costs associated
with pending and closed transactions. Refer to Note 1 for additional information about the Venezuelan intangible assets and
Note 16 for information on how the Company determined the CCR asset impairment charges. Refer to Note 18 for additional
information on the Company’s productivity, integration and restructuring initiatives. Refer to Note 19 for the impact these
charges had on our operating segments.
In 2016, the Company recorded other operating charges of $1,510 million. These charges primarily consisted of $352 million
due to the Company’s productivity and reinvestment program and $240 million due to the integration of our German bottling
operations. In addition, the Company recorded charges of $415 million related to costs incurred to refranchise certain of our
bottling operations. These costs include, among other items, internal and external costs for individuals directly working on the
refranchising efforts, severance, pension settlement charges and costs associated with the implementation of information
technology systems to facilitate consistent data standards and availability throughout our bottling systems. The Company also
recorded a charge of $200 million related to cash contributions we made to The Coca-Cola Foundation, a charge of $76 million
due to the write-down we recorded related to our receivables from our bottling partner in Venezuela as a result of changes in
exchange rates and charges of $41 million related to noncapitalizable transaction costs associated with pending and closed
transactions. Refer to Note 1 for additional information on the Venezuelan exchange rates. Refer to Note 18 for additional
information on the Company’s productivity, integration and restructuring initiatives. Refer to Note 19 for the impact these
charges had on our operating segments.
In 2016, the Company also recorded charges of $153 million related to certain intangible assets. These charges included
$143 million related to the impairment of certain U.S. bottlers’ franchise rights recorded in our Bottling Investments operating
segment. This charge was related to a number of factors, primarily as a result of lower operating performance compared to
previously modeled results as well as a revision in management’s view of the proceeds that may be ultimately received upon
refranchising the territories. The remaining charge of $10 million was related to the impairment of goodwill recorded in our
Bottling Investments operating segment. This charge was primarily the result of management’s revised outlook on market
conditions. The total impairment charges of $153 million were recorded in our Bottling Investments operating segment in the
line item other operating charges in our consolidated statement of income and were determined by comparing the fair value of
the intangible assets, derived using discounted cash flow analyses, to their respective carrying values.
In 2015, the Company incurred other operating charges of $1,657 million. These charges included $691 million due to the
Company’s productivity and reinvestment program and $292 million due to the integration of our German bottling operations.
In addition, the Company recorded impairment charges of $418 million primarily due to the discontinuation of the energy
products in the glacéau portfolio as a result of the Monster Transaction and incurred a charge of $100 million due to a cash
contribution we made to The Coca-Cola Foundation. The Company also incurred a charge of $111 million due to the writedown
we recorded related to receivables from our bottling partner in Venezuela and an impairment of a Venezuelan trademark
primarily due to changes in exchange rates as a result of the establishment of the new open market exchange system. Refer to
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Note 1 for additional information on the Venezuelan currency change. Refer to Note 2 for additional information on the
Monster Transaction. Refer to Note 18 for additional information on the Company’s productivity, integration and restructuring
initiatives. Refer to Note 19 for the impact these charges had on our operating segments.
Other Nonoperating Items
Interest Expense
During the year ended December 31, 2017, the Company recorded a net charge of $38 million related to the early
extinguishment of long-term debt. Refer to Note 10 for additional information and Note 19 for the impact this charge had on
our operating segments..
During the year ended December 31, 2015, the Company recorded charges of $320 million due to the early extinguishment of
certain long-term debt. These charges included the difference between the reacquisition price and the net carrying amount of
the debt extinguished, including the impact of the related fair value hedging relationship. Refer to Note 10 for additional
information and Note 19 for the impact these charges had on our operating segments.
Equity Income (Loss) — Net
The Company recorded net charges of $92 million, $61 million and $87 million in equity income (loss) — net during the years
ended December 31, 2017, 2016 and 2015, respectively. These amounts primarily represent the Company’s proportionate share
of significant operating and nonoperating items recorded by certain of our equity method investees. Refer to Note 19 for the
impact these charges had on our operating segments.
Other Income (Loss) — Net
In 2017, other income (loss) — net was a loss of $1,666 million. The Company recognized a net charge of $2,140 million due
to the refranchising of certain bottling territories in North America and charges of $313 million primarily related to payments
made to convert the bottling agreements for certain North America bottling partners’ territories to a single form of CBA with
additional requirements. The Company also recorded an other-than-temporary impairment charge of $50 million related to one
of our international equity method investees, primarily driven by foreign currency exchange rate fluctuations. Additionally, the
Company incurred a charge of $26 million related to our former German bottling operations. These charges were partially
offset by a gain of $445 million related to the integration of CCW and CCEJ to establish CCBJI. In exchange for our previously
existing equity interests in CCW and CCEJ, we received an approximate 17 percent equity interest in CCBJI. The fair value of
our equity investment in CCBJI was based on its quoted market price (a Level 1 measurement). The Company also recognized
a gain of $150 million related to the remeasurement of our previously held equity interests in CCBA and its South African
subsidiary to fair value. Additionally, the Company recognized a gain of $88 million related to the refranchising of our China
bottling operations and related cost method investment and a gain of $25 million as a result of Coca-Cola FEMSA, an equity
method investee, issuing additional shares of its stock during the period at a per share amount greater than the carrying value of
the Company’s per share investment. Refer to Note 2 for additional information on our North America and China refranchising
activities and our consolidation of CCBA. Refer to Note 19 for the impact these items had on our operating segments.
In 2016, other income (loss) — net was a loss of $1,234 million. This loss included a net charge of $2,456 million due to the
refranchising of certain bottling territories in North America and a charge of $21 million due to the deconsolidation of our
South African bottling operations and disposal of the related equity method investment in exchange for investments in CCBA
and CCBA’s South African subsidiary. The Company incurred charges of $31 million related to payments made to convert the
bottling agreements for certain North America bottling partners’ territories to a single form of CBA with additional
requirements. Additionally, the Company incurred a charge of $72 million as a result of remeasuring its net monetary assets
denominated in Egyptian pounds. The Egyptian pound devalued as a result of the central bank allowing its currency, which was
previously pegged to the U.S. dollar, to float freely. These charges were partially offset by a gain of $1,323 million due to the
deconsolidation of our German bottling operations. Refer to Note 2 for additional information on the deconsolidation of our
German bottling operations, the deconsolidation of our South African bottling operations, the North America refranchising and
the conversion payments. Refer to Note 19 for the impact these items had on our operating segments.
In 2015, the Company recorded a net gain of $1,403 million as a result of the Monster Transaction and a net charge of
$1,006 million due to the refranchising of certain bottling territories in North America. In addition, the Company recognized a
foreign currency exchange gain of $300 million associated with our foreign-denominated debt partially offset by a charge of
$27 million due to the remeasurement of the net monetary assets of our Venezuelan subsidiary using the SIMADI exchange
rate. Refer to Note 1 for additional information related to the charge due to the remeasurement in Venezuela. Refer to Note 2
for additional information related to the Monster Transaction and North America refranchising. Refer to Note 19 for the impact
these items had on our operating segments.
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NOTE 18: PRODUCTIVITY, INTEGRATION AND RESTRUCTURING INITIATIVES
Productivity and Reinvestment
In February 2012, the Company announced a productivity and reinvestment program designed to further enable our efforts to
strengthen our brands and reinvest our resources to drive long-term profitable growth. This program is focused on the following
initiatives: global supply chain optimization; global marketing and innovation effectiveness; operating expense leverage and
operational excellence; data and information technology systems standardization; and the integration of Old CCE’s North
American bottling operations.
In February 2014, the Company announced the expansion of our productivity and reinvestment program to drive incremental
productivity that will primarily be redirected into increased media investments. Our incremental productivity goal consists of
two relatively equal components. First, we will expand savings through global supply chain optimization, data and information
technology systems standardization, and resource and cost reallocation. Second, we will increase the effectiveness of our
marketing investments by transforming our marketing and commercial model to redeploy resources into more consumer-facing
marketing investments to accelerate growth.
In October 2014, the Company announced that we were further expanding our productivity and reinvestment program and
extending it through 2019. The expansion of the productivity initiatives will focus on four key areas: restructuring the
Company’s global supply chain; implementing zero-based work, an evolution of zero-based budget principles, across the
organization; streamlining and simplifying the Company’s operating model; and further driving increased discipline and
efficiency in direct marketing investments.
In April 2017, the Company announced its plans to transition to a new, more agile operating model to enable growth. Under this
operating model, our business units will be supported by an expanded enabling services organization and a corporate center
focused on a few strategic initiatives, policy and governance. The expanded enabling services organization will focus on both
simplifying and standardizing key transactional processes and providing support to business units through global centers of
excellence.
The Company has incurred total pretax expenses of $3,058 million related to this program since it commenced. These expenses
were recorded in the line item other operating charges in our consolidated statements of income. Refer to Note 19 for the impact
these charges had on our operating segments. Outside services reported in the table below primarily relate to expenses in
connection with legal, outplacement and consulting activities. Other direct costs reported in the table below include, among
other items, internal and external costs associated with the development, communication, administration and implementation of
these initiatives; accelerated depreciation on certain fixed assets; contract termination fees; and relocation costs.
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The following table summarizes the balance of accrued expenses related to these productivity and reinvestment initiatives and
the changes in the accrued amounts (in millions):
Severance Pay
and Benefits Outside Services
Other
Direct Costs Total
2015
Accrued balance at beginning of year $ 260 $ 4 $ 21 $ 285
Costs incurred 269 56 366 691
Payments (200) (47) (265) (512)
Noncash and exchange (185)
1
(5) (70) (260)
Accrued balance at end of year $ 144 $ 8 $ 52 $ 204
2016
Costs incurred $ 95 $ 27 $ 230 $ 352
Payments (114) (30) (205) (349)
Noncash and exchange (2) 1 (55) (56)
Accrued balance at end of year $ 123 $ 6 $ 22 $ 151
2017
Costs incurred $ 310 $ 79 $ 261 $ 650
Payments (181) (83) (267) (531)
Noncash and exchange (62)
1
(1) (1) (64)
Accrued balance at end of year $ 190 $ 1 $ 15 $ 206
1 Includes pension settlement charges. Refer to Note 13.
Integration Initiatives
Integration of Our German Bottling Operations
In 2008, the Company began an integration initiative related to our German bottling operations acquired in 2007. The Company
incurred $240 million and $292 million of expenses related to this initiative in 2016 and 2015, respectively and has incurred
total pretax expenses of $1,367 million related to this initiative since it commenced. These expenses were recorded in the line
item other operating charges in our consolidated statements of income and impacted the Bottling Investments operating
segment. The expenses recorded in connection with these integration activities have been primarily due to involuntary
terminations. The Company had $122 million accrued related to these integration costs as of December 31, 2015. During the
year ended December 31, 2016, the Company deconsolidated our German bottling operations. Therefore, there was no
remaining accrual balance as of December 31, 2016. Refer to Note 2 for additional information on the deconsolidation of our
German bottling operations.
NOTE 19: OPERATING SEGMENTS
As of December 31, 2017, our organizational structure consisted of the following operating segments: Europe, Middle East and
Africa; Latin America; North America; Asia Pacific; Bottling Investments; and Corporate.
Segment Products and Services
The business of our Company is nonalcoholic beverages. Our geographic operating segments (Europe, Middle East and Africa;
Latin America; North America; and Asia Pacific) derive a majority of their revenues from the manufacture and sale of beverage
concentrates and syrups and, in some cases, the sale of finished beverages. Our Bottling Investments operating segment is
composed of our Company-owned or consolidated bottling operations, with the exception of those that are classified as
discontinued operations, regardless of the geographic location of the bottler. Our Bottling Investments operating segment also
includes equity income from the majority of our equity method investments. Company-owned or consolidated bottling
operations derive the majority of their revenues from the sale of finished beverages. Generally, finished product operations
produce higher net operating revenues but lower gross profit margins compared to concentrate operations.
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The following table sets forth the percentage of total net operating revenues related to concentrate operations and finished
product operations:
Year Ended December 31, 2017 2016 2015
Concentrate operations1 51% 40% 37%
Finished product operations2 49 60 63
Total 100% 100% 100%
1 Includes concentrates sold by the Company to authorized bottling partners for the manufacture of fountain syrups. The bottlers then
typically sell the fountain syrups to wholesalers or directly to fountain retailers.
2 Includes fountain syrups manufactured by the Company, including consolidated bottling operations, and sold to fountain retailers or to
authorized fountain wholesalers or bottling partners who resell the fountain syrups to fountain retailers.
Method of Determining Segment Income or Loss
Management evaluates the performance of our operating segments separately to individually monitor the different factors
affecting financial performance. Our Company manages income taxes from continuing operations and certain treasury-related
items, such as interest income and expense, on a global basis within the Corporate operating segment. We evaluate segment
performance based on income or loss from continuing operations before income taxes.
Geographic Data
The following table provides information related to our net operating revenues (in millions):
Year Ended December 31, 2017 2016 2015
United States $ 14,727 $ 19,899 $ 20,360
International 20,683 21,964 23,934
Net operating revenues $ 35,410 $ 41,863 $ 44,294
The following table provides information related to our property, plant and equipment — net (in millions):
Year Ended December 31, 2017 2016 2015
United States $ 4,163 $ 6,784 $ 8,266
International 4,040 3,851 4,305
Property, plant and equipment — net $ 8,203 $ 10,635 $ 12,571
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Information about our Company’s continuing operations by operating segment as of and for the years ended December 31,
2017, 2016 and 2015, is as follows (in millions):
Europe,
Middle East &
Africa
Latin
America
North
America
Asia
Pacific
Bottling
Investments Corporate Eliminations Consolidated
2017
Net operating revenues:
Third party $ 7,332 $ 3,956 $ 8,651 $ 4,767 $ 10,524 $ 138 $ — $ 35,368
Intersegment 42 73 1,986 409 81 — (2,549) 42 4
Total net operating revenues 7,374 4,029 10,637 5,176 10,605 138 (2,549) 35,410
Operating income (loss) 3,646 2,214 2,578 2,163 (1,117) (1,983) — 7,501
Interest income — — 44 — — 633 — 677
Interest expense — — — — — 841 — 841
Depreciation and amortization 91 37 411 65 454 202 — 1,260
Equity income (loss) — net 48 (3) (3) 11 878 140 — 1,071
Income (loss) from continuing operations
before income taxes 3,706 2,211 2,307 2,179 (2,345) (1,316) — 6,742
Identifiable operating assets1
5,475 1,896 17,619 2,072 2
4,493 2
27,060 — 58,615 5
Investments3
1,238 891 112 177 15,998 3,536 — 21,952
Capital expenditures 81 55 541 50 662 286 — 1,675
2016
Net operating revenues:
Third party $ 7,014 $ 3,746 $ 6,437 $ 4,788 $ 19,751 $ 127 $ — $ 41,863
Intersegment 264 73 3,773 506 134 5 (4,755) —
Total net operating revenues 7,278 3,819 10,210 5,294 19,885 132 (4,755) 41,863
Operating income (loss) 3,676 1,951 2,582 2,224 (137) (1,670) — 8,626
Interest income — — 27 — — 615 — 642
Interest expense — — — — — 733 — 733
Depreciation and amortization 93 35 426 80 1,013 140 — 1,787
Equity income (loss) — net 62 18 (17) 9 648 115 — 835
Income (loss) from continuing operations
before income taxes 3,749 1,966 2,560 2,238 (1,923) (454) — 8,136
Identifiable operating assets1
4,067 1,785 16,566 2,024 15,973 29,606 — 70,021
Investments3
1,302 804 109 164 11,456 3,414 — 17,249
Capital expenditures 62 45 438 107 1,329 281 — 2,262
2015
Net operating revenues:
Third party $ 6,966 $ 3,999 $ 5,581 $ 4,707 $ 22,885 $ 156 $ — $ 44,294
Intersegment 621 75 4,259 545 178 10 (5,688) —
Total net operating revenues 7,587 4,074 9,840 5,252 23,063 166 (5,688) 44,294
Operating income (loss) 3,875 2,169 2,366 2,189 124 (1,995) — 8,728
Interest income — — 9 — — 604 — 613
Interest expense — — — — — 856 — 856
Depreciation and amortization 103 41 373 85 1,211 157 — 1,970
Equity income (loss) — net 39 (7) (18) 9 426 40 — 489
Income (loss) from continuing operations
before income taxes 3,923 2,164 2,356 2,207 (427) (618) — 9,605
Identifiable operating assets1
4,156 2
1,627 16,396 1,639 22,688 2
27,702 — 74,208
Investments3
1,138 657 107 158 8,084 5,644 — 15,788
Capital expenditures 54 70 377 81 1,699 272 — 2,553
1 Principally cash and cash equivalents, short-term investments, marketable securities, trade accounts receivable, inventories, goodwill,
trademarks and other intangible assets, and property, plant and equipment — net.
2 Property, plant and equipment — net in India represented 11 percent of consolidated property, plant and equipment — net in 2017.
Property, plant and equipment — net in Germany represented 10 percent of consolidated property, plant and equipment — net in 2015. The
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2015 amount includes property, plant and equipment — net classified as held for sale. During the year ended December 31, 2016, the
Company deconsolidated our German bottling operations. Refer to Note 2.
3 Principally equity method investments and other investments in bottling companies.
4 Intersegment revenues do not eliminate on a consolidated basis in the table above due to intercompany sales to our discontinued
operations.
5 Identifiable operating assets excludes $7,329 million of assets held for sale — discontinued operations.
During 2017, 2016 and 2015, our operating segments were impacted by acquisition and divestiture activities. Refer to Note 2.
In 2017, the results of our operating segments were impacted by the following items:
• Operating income (loss) and income (loss) from continuing operations before income taxes were reduced by $26 million
for Europe, Middle East and Africa, $7 million for Latin America, $241 million for North America, $10 million for Asia
Pacific, $57 million for Bottling Investments and $309 million for Corporate due to the Company’s productivity and
reinvestment program. Refer to Note 18.
• Operating income (loss) and income (loss) from continuing operations before income taxes were reduced by $737 million
for Bottling Investments and $34 million for Corporate due to asset impairment charges. Refer to Note 1 and Note 17.
• Operating income (loss) and income (loss) from continuing operations before income taxes were reduced by $419 million
for Bottling Investments due to costs incurred to refranchise certain of our bottling operations. Refer to Note 2 and
Note 17.
• Operating income (loss) and income (loss) from continuing operations before income taxes were reduced by $225 million
for Corporate as a result of cash contributions to The Coca-Cola Foundation. Refer to Note 17.
• Operating income (loss) and income (loss) from continuing operations before income taxes were reduced by $67 million
for Corporate due to tax litigation expense. Refer to Note 11 and Note 17.
• Income (loss) from continuing operations before income taxes was reduced by $4 million for Europe, Middle East and
Africa, $2 million for North America, $70 million for Bottling Investments and $16 million for Corporate due to the
Company’s proportionate share of significant operating and nonoperating items recorded by certain of our equity method
investees. Refer to Note 17.
• Income (loss) from continuing operations before income taxes was reduced by $2,140 million for Bottling Investments
due to the refranchising of certain bottling territories in North America. Refer to Note 2.
• Income (loss) from continuing operations before income taxes was increased by $445 million for Corporate due to a gain
recognized resulting from the merger of CCW and CCEJ. Refer to Note 17.
• Income (loss) from continuing operations before income taxes was reduced by $313 million for North America primarily
related to payments made to convert the bottling agreements for certain North America bottling partners’ territories to a
single form of CBA with additional requirements. Refer to Note 2.
• Income (loss) from continuing operations before income taxes was increased by $150 million for Corporate related to the
remeasurement of our previously held equity interests in CCBA and its South African subsidiary to fair value. Refer to
Note 2.
• Income (loss) from continuing operations before income taxes was increased by $88 million for Corporate due to a gain
recognized upon refranchising our China bottling operations and related cost method investment. Refer to Note 2.
• Income (loss) from continuing operations before income taxes was reduced by $50 million for Corporate due to an otherthan-temporary
impairment charge related to one of our international equity method investees. Refer to Note 17.
• Income (loss) from continuing operations before income taxes was reduced by $38 million for Corporate due to the early
extinguishment of long-term debt. Refer to Note 10.
• Income (loss) from continuing operations before income taxes was reduced by $26 million for Corporate due to a charge
related to our former German bottling operations.
• Income (loss) from continuing operations before income taxes was increased by $25 million for Corporate due to
Coca Cola FEMSA, an equity method investee, issuing additional shares of its stock during the period at a per share
amount greater than the carrying value of the Company’s per share investment.
In 2016, the results of our operating segments were impacted by the following items:
• Operating income (loss) and income (loss) from continuing operations before income taxes were reduced by $32 million
for Europe, Middle East and Africa, $134 million for North America, $1 million for Asia Pacific, $322 million for
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Bottling Investments and $105 million for Corporate due to the Company’s productivity and reinvestment program as well
as other restructuring initiatives. Operating income (loss) and income (loss) from continuing operations before income
taxes were increased by $2 million for Latin America due to the refinement of previously established accruals related to
the Company’s productivity and reinvestment program. Refer to Note 18.
• Operating income (loss) and income (loss) from continuing operations before income taxes were reduced by $297 million
for Bottling Investments due to costs incurred to refranchise certain of our bottling operations. Refer to Note 2 and
Note 17.
• Operating income (loss) and income (loss) from continuing operations before income taxes were reduced by $200 million
for Corporate as a result of cash contributions to The Coca-Cola Foundation. Refer to Note 17.
• Operating income (loss) and income (loss) from continuing operations before income taxes were reduced by $153 million
for Bottling Investments due to impairment charges recorded on certain of the Company’s intangible assets. Refer to Note
17.
• Operating income (loss) and income (loss) from continuing operations before income taxes were reduced by $118 million
for Bottling Investments due to pension settlement charges primarily as a result of our refranchising activities. Refer to
Note 17.
• Operating income (loss) and income (loss) from continuing operations before income taxes were reduced by $76 million
for Latin America due to the write-down we recorded related to our receivables from our bottling partner in Venezuela
due to changes in exchange rates. Refer to Note 1.
• Operating income (loss) and income (loss) from continuing operations before income taxes were reduced by $9 million
for Bottling Investments and $32 million for Corporate related to noncapitalizable transaction costs associated with
pending and closed transactions. Refer to Note 17.
• Income (loss) from continuing operations before income taxes was reduced by $52 million for Bottling Investments and
$9 million for Corporate due to the Company’s proportionate share of significant operating and nonoperating items
recorded by certain of our equity method investees. Refer to Note 17.
• Income (loss) from continuing operations before income taxes was reduced by $2,456 million for Bottling Investments
primarily due to the refranchising of certain bottling territories in North America. Refer to Note 2 and Note 17.
• Income (loss) from continuing operations before income taxes was increased by $1,323 million for Corporate as a result
of the deconsolidation of our German bottling operations. Refer to Note 2.
• Income (loss) from continuing operations before income taxes was reduced by $72 million for Corporate as a result of
remeasuring our net monetary assets denominated in Egyptian pounds. Refer to Note 17.
• Income (loss) from continuing operations before income taxes was reduced by $31 million for North America related to
payments made to convert the bottling agreements for certain North America bottling partners’ territories to a single form
of CBA with additional requirements. Refer to Note 2.
In 2015, the results of our operating segments were impacted by the following items:
• Operating income (loss) and income (loss) from continuing operations before income taxes were reduced by $7 million
for Latin America, $141 million for North America, $2 million for Asia Pacific, $596 million for Bottling Investments and
$246 million for Corporate due to the Company’s productivity and reinvestment program as well as other restructuring
initiatives. Operating income (loss) and income (loss) from continuing operations before income taxes were increased by
$9 million for Europe, Middle East and Africa due to the refinement of previously established accruals, partially offset by
additional charges related to the Company’s productivity and reinvestment program. Refer to Note 18.
• Operating income (loss) and income (loss) from continuing operations before income taxes were reduced by $418 million
for Corporate primarily due to an impairment charge primarily related to the discontinuation of the energy products in the
glacéau portfolio as a result of the Monster Transaction. Refer to Note 2 and Note 17.
• Operating income (loss) and income (loss) from continuing operations before income taxes were reduced by $100 million
for Corporate as a result of a cash contribution to The Coca-Cola Foundation. Refer to Note 17.
• Income (loss) from continuing operations before income taxes was reduced by $4 million for Europe, Middle East and
Africa and $83 million for Bottling Investments due to the Company’s proportionate share of significant operating and
nonoperating items recorded by certain of our equity method investees. Refer to Note 17.
• Income (loss) from continuing operations before income taxes was increased by $1,403 million for Corporate as a result
of the Monster Transaction. Refer to Note 2 and Note 17.
144
• Income (loss) from continuing operations before income taxes was reduced by $1,006 million for Bottling Investments
due to the refranchising of certain bottling territories in North America. Refer to Note 2 and Note 17.
• Income (loss) from continuing operations before income taxes was reduced by $320 million for Corporate due to charges
the Company recognized on the early extinguishment of certain long-term debt. Refer to Note 10 and Note 17.
• Income (loss) from continuing operations before income taxes was reduced by $33 million for Latin America and
$105 million for Corporate due to the remeasurement of the net monetary assets of our local Venezuelan subsidiary into
U.S. dollars using the SIMADI exchange rate, an impairment of a Venezuelan trademark, and a write-down the Company
recorded on receivables from our bottling partner in Venezuela. Refer to Note 1 and Note 17.
NOTE 20: NET CHANGE IN OPERATING ASSETS AND LIABILITIES
Net cash provided by (used in) operating activities attributable to the net change in operating assets and liabilities is composed
of the following (in millions):
Year Ended December 31, 2017 2016 2015
(Increase) decrease in trade accounts receivable $ (141) $ (28) $ (212)
(Increase) decrease in inventories (355) (142) (250)
(Increase) decrease in prepaid expenses and other assets 571 283 123
Increase (decrease) in accounts payable and accrued expenses (445) (540) 1,004
Increase (decrease) in accrued income taxes (153) 750 (306)
Increase (decrease) in other liabilities1 4,052 (544) (516)
Net change in operating assets and liabilities $ 3,529 $ (221) $ (157)
1 The increase in other liabilities in 2017 was primarily due to the one-time transition tax required by the Tax Reform Act signed into law on
December 22, 2017. Refer to Note 14.
145
REPORT OF MANAGEMENT
Management’s Responsibility for the Financial Statements
Management of the Company is responsible for the preparation and integrity of the consolidated financial statements appearing
in our Annual Report on Form 10-K. The financial statements were prepared in conformity with accounting principles generally
accepted in the United States appropriate in the circumstances and, accordingly, include certain amounts based on our best
judgments and estimates. Financial information in this Annual Report on Form 10-K is consistent with that in the financial
statements.
Management of the Company is responsible for establishing and maintaining a system of internal controls and procedures to
provide reasonable assurance regarding the reliability of financial reporting and the preparation of the consolidated financial
statements. Our internal control system is supported by a program of internal audits and appropriate reviews by management,
written policies and guidelines, careful selection and training of qualified personnel, and a written Code of Business Conduct
adopted by our Company’s Board of Directors, applicable to all officers and employees of our Company and subsidiaries. In
addition, our Company’s Board of Directors adopted a written Code of Business Conduct for Non-Employee Directors which
reflects the same principles and values as our Code of Business Conduct for officers and employees but focuses on matters of
relevance to non-employee Directors.
Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements and, even
when determined to be effective, can only provide reasonable assurance with respect to financial statement preparation and
presentation. Also, projections of any evaluation of effectiveness to future periods are subject to the risk that controls may
become inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may
deteriorate.
Management’s Report on Internal Control Over Financial Reporting
Management of the Company is responsible for establishing and maintaining adequate internal control over financial
reporting as such term is defined in Rule 13a-15(f) under the Securities Exchange Act of 1934 (“Exchange Act”).
Management assessed the effectiveness of the Company’s internal control over financial reporting as of December 31, 2017.
In making this assessment, management used the criteria set forth by the Committee of Sponsoring Organizations of the
Treadway Commission (2013 Framework) (“COSO”) in Internal Control—Integrated Framework. Management has excluded
from the scope of its assessment of internal control over financial reporting the operations and related assets of Coca-Cola
Beverages Africa Proprietary Limited (“CCBA”), which the Company began consolidating in October 2017. The operations
and related assets of CCBA were included in the consolidated financial statements of The Coca-Cola Company and
subsidiaries and constituted 8 percent of total assets and 8 percent of consolidated net income as of and for the year ended
December 31, 2017. Based on this assessment, management believes that the Company maintained effective internal control
over financial reporting as of December 31, 2017.
The Company’s independent auditors, Ernst & Young LLP, a registered public accounting firm, are appointed by the Audit
Committee of the Company’s Board of Directors, subject to ratification by our Company’s shareowners. Ernst & Young LLP
has audited and reported on the consolidated financial statements of The Coca-Cola Company and subsidiaries and the
Company’s internal control over financial reporting. The reports of the independent auditors are contained in this annual report.
146
Audit Committee’s Responsibility
The Audit Committee of our Company’s Board of Directors, composed solely of Directors who are independent in accordance
with the requirements of the New York Stock Exchange listing standards, the Exchange Act, and the Company’s Corporate
Governance Guidelines, meets with the independent auditors, management and internal auditors periodically to discuss internal
controls and auditing and financial reporting matters. The Audit Committee reviews with the independent auditors the scope
and results of the audit effort. The Audit Committee also meets periodically with the independent auditors and the chief internal
auditor without management present to ensure that the independent auditors and the chief internal auditor have free access to
the Audit Committee. Our Audit Committee’s Report can be found in the Company’s 2018 Proxy Statement.
James R. Quincey Larry M. Mark
President and Chief Executive Officer
February 23, 2018
Vice President and Controller
February 23, 2018
Kathy N. Waller Mark Randazza
Executive Vice President, Chief Financial Officer
and President, Enabling Services
February 23, 2018
Vice President, Assistant Controller and Chief Accounting
Officer
February 23, 2018
147
Report of Independent Registered Public Accounting Firm
Board of Directors and Shareowners
The Coca-Cola Company
Opinion on the Financial Statements
We have audited the accompanying consolidated balance sheets of The Coca-Cola Company and subsidiaries (the Company) as of December 31,
2017 and 2016, the related consolidated statements of income, comprehensive income, shareowners’ equity, and cash flows for each of the three
years in the period ended December 31, 2017, and the related notes (collectively referred to as the “financial statements”). In our opinion, the
financial statements present fairly, in all material respects, the consolidated financial position of the Company as of December 31, 2017 and
2016, and the consolidated results of its operations and its cash flows for each of the three years in the period ended December 31, 2017, in
conformity with U.S. generally accepted accounting principles.
We have also audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States) (PCAOB), the
Company’s internal control over financial reporting as of December 31, 2017, based on criteria established in Internal Control-Integrated
Framework issued by the Committee of Sponsoring Organizations for the Treadway Commission (2013 framework) and our report dated
February 23, 2018 expressed an unqualified opinion thereon.
Basis for Opinion
These financial statements are the responsibility of the Company’s management. Our responsibility is to express an opinion on the Company’s
financial statements based on our audits. We are a public accounting firm registered with the PCAOB and are required to be independent with
respect to the Company in accordance with the U.S. federal securities laws and the applicable rules and regulations of the Securities and Exchange
Commission and the PCAOB.
We conducted our audits in accordance with the standards of the PCAOB. Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material misstatement, whether due to error or fraud. Our audits included
performing procedures to assess the risks of material misstatement of the financial statements, whether due to error or fraud, and performing
procedures that respond to those risks. Such procedures include examining, on a test basis, evidence regarding the amounts and disclosures in
the financial statements. Our audits also included evaluating the accounting principles used and significant estimates made by management, as
well as evaluating the overall presentation of the financial statements. We believe that our audits provide a reasonable basis for our opinion.
We have served as the Company’s auditor since 1921.
Atlanta, Georgia
February 23, 2018
148
Report of Independent Registered Public Accounting Firm
on Internal Control Over Financial Reporting
Board of Directors and Shareowners
The Coca-Cola Company
Opinion on Internal Control over Financial Reporting
We have audited The Coca-Cola Company and subsidiaries’ internal control over financial reporting as of December 31, 2017, based on criteria
established in Internal Control-Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission (2013
framework) (the COSO criteria). In our opinion, The Coca-Cola Company and subsidiaries (the Company) maintained, in all material respects,
effective internal control over financial reporting as of December 31, 2017, based on the COSO criteria.
As indicated in the accompanying Management’s Report on Internal Control Over Financial Reporting, management’s assessment of and
conclusion on the effectiveness of internal control over financial reporting did not include the internal controls of Coca-Cola Beverages Africa
Proprietary Limited (CCBA), which the Company began consolidating in October 2017. The operations and related assets of CCBAwere included
in the consolidated financial statements of the Company and constituted 8 percent of the total assets and 8 percent of consolidated net income
as of and for the year ended December 31, 2017. Our audit of internal control over financial reporting of the Company also did not include an
evaluation of the internal control over financial reporting of CCBA.
We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States) (PCAOB), the
consolidated balance sheets of the Company as of December 31, 2017 and 2016, and the related consolidated statements of income, comprehensive
income, shareowners’ equity, and cash flows, for each of the three years in the period ended December 31, 2017, and related notes and our report
dated February 23, 2018 expressed an unqualified opinion thereon.
Basis for Opinion
The Company’s management is responsible for maintaining effective internal control over financial reporting and for its assessment of the
effectiveness of internal control over financial reporting included in the accompanying Management’s Report on Internal Control Over Financial
Reporting. Our responsibility is to express an opinion on the Company’s internal control over financial reporting based on our audit. We are a
public accounting firm registered with the PCAOB and are required to be independent with respect to the Company in accordance with the U.S.
federal securities laws and the applicable rules and regulations of the Securities and Exchange Commission and the PCAOB.
We conducted our audit in accordance with the standards of the PCAOB. Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether effective internal control over financial reporting was maintained in all material respects.
Our audit included obtaining an understanding of internal control over financial reporting, assessing the risk that a material weakness exists,
testing and evaluating the design and operating effectiveness of internal control based on the assessed risk, and performing such other procedures
as we considered necessary in the circumstances. We believe that our audit provides a reasonable basis for our opinion.
Definition and Limitations of Internal Control Over Financial Reporting
A company’s internal control over financial reporting is a process designed to provide reasonable assurance regarding the reliability of financial
reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles. A
company’s internal control over financial reporting includes those policies and procedures that (1) pertain to the maintenance of records that, in
reasonable detail, accurately and fairly reflect the transactions and dispositions of the assets of the company; (2) provide reasonable assurance
that transactions are recorded as necessary to permit preparation of financial statements in accordance with generally accepted accounting
principles, and that receipts and expenditures of the company are being made only in accordance with authorizations of management and directors
of the company; and (3) provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use, or disposition
of the company’s assets that could have a material effect on the financial statements.
Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also, projections of any
evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in conditions, or
that the degree of compliance with the policies or procedures may deteriorate.
Atlanta, Georgia
February 23, 2018
149
Quarterly Data (Unaudited)
First
Quarter
Second
Quarter
Third
Quarter
Fourth
Quarter Full Year
(In millions except per share data)
2017
Net operating revenues $ 9,118 $ 9,702 $ 9,078 $ 7,512 $ 35,410
Gross profit 5,605 6,043 5,683 4,823 22,154
Net income (loss) attributable to shareowners of
The Coca-Cola Company 1,182 1,371 1,447 (2,752) 1,248
Basic net income (loss) per share $ 0.28 $ 0.32 $ 0.34 $ (0.65) $ 0.29
Diluted net income (loss) per share $ 0.27 $ 0.32 $ 0.33 $ (0.65) $ 0.29 1
2016
Net operating revenues $ 10,282 $ 11,539 $ 10,633 $ 9,409 $ 41,863
Gross profit 6,213 7,068 6,502 5,615 25,398
Net income attributable to shareowners of
The Coca-Cola Company 1,483 3,448 1,046 550 6,527
Basic net income per share $ 0.34 $ 0.80 $ 0.24 $ 0.13 $ 1.51
Diluted net income per share $ 0.34 $ 0.79 $ 0.24 $ 0.13 $ 1.49 1
1 The sum of the quarterly net income per share amounts does not agree to the full year net income per share amounts. We calculate net
income per share based on the weighted-average number of outstanding shares during the reporting period. The average number of shares
fluctuates throughout the year and can therefore produce a full year result that does not agree to the sum of the individual quarters.
Our first quarter, second quarter and third quarter reporting periods end on the Friday closest to the last day of the applicable
quarterly calendar period. Our fourth quarter and fiscal year end on December 31 regardless of the day of the week on which
December 31 falls.
During 2017 and 2016, our quarterly operating results were impacted by acquisition and divestiture activities. Refer to Note 2.
The Company’s first quarter 2017 results were impacted by two fewer days compared to the first quarter of 2016. Furthermore,
the Company recorded the following transactions which impacted results:
• Charges of $497 million due to the refranchising of certain bottling territories in North America. Refer to Note 2 and
Note 17.
• Charges of $139 million due to the Company’s productivity and reinvestment program. Refer to Note 17 and Note 18.
• Charges of $106 million primarily related to payments made to convert the bottling agreements for certain North
America bottling partners’ territories to a single form of CBA with additional requirements. Refer to Note 2 and
Note 17.
• Charges of $104 million related to the impairment of certain intangible assets. Refer to Note 17.
• A net charge of $58 million related to the Company’s proportionate share of unusual or infrequent items recorded by
certain of our equity method investees. Refer to Note 17.
• Charges of $60 million related to costs incurred to refranchise certain of our bottling operations. Refer to Note 2 and
Note 17.
In the second quarter of 2017, the Company recorded the following transactions which impacted results:
• Charges of $667 million related to the impairment of certain intangible assets. Refer to Note 17.
• A gain of $445 million related to the integration of CCW and CCEJ to establish CCBJI. Refer to Note 17.
• Charges of $214 million due to the refranchising of certain bottling territories in North America. Refer to Note 2 and
Note 17.
• Charges of $109 million primarily related to payments made to convert the bottling agreements for certain North
America bottling partners’ territories to a single form of CBA with additional requirements. Refer to Note 2 and
Note 17.
• Charges of $87 million due to the Company’s productivity and reinvestment program. Refer to Note 17 and Note 18.
150
• Charges of $44 million related to costs incurred to refranchise certain of our bottling operations. Refer to Note 2 and
Note 17.
• A net charge of $38 million related to the early extinguishment of long-term debt. Refer to Note 10.
• A net gain of $37 million related to the Company’s proportionate share of unusual or infrequent items recorded by
certain of our equity method investees. Refer to Note 17.
• A gain of $9 million related to refranchising a substantial portion of our China bottling operations. Refer to Note 2 and
Note 17.
In the third quarter of 2017, the Company recorded the following transactions which impacted results:
• Charges of $762 million due to the refranchising of certain bottling territories in North America. Refer to Note 2 and
Note 17.
• Charges of $213 million related to costs incurred to refranchise certain of our bottling operations. Refer to Note 2 and
Note 17.
• Charges of $129 million due to the Company’s productivity and reinvestment program. Refer to Note 17 and Note 18.
• A gain of $79 million related to the refranchising of our remaining China bottling operations and related cost method
investment. Refer to Note 2 and Note 17.
• Charges of $72 million primarily related to payments made to convert the bottling agreements for certain North
America bottling partners’ territories to a single form of CBA with additional requirements. Refer to Note 2 and
Note 17.
• An other-than-temporary impairment charge of $50 million related to one of our international equity method
investees, primarily driven by foreign currency exchange rate fluctuations. Refer to Note 16 and Note 17.
• A net charge of $16 million related to the Company’s proportionate share of unusual or infrequent items recorded by
certain of our equity method investees. Refer to Note 17
The Company’s fourth quarter 2017 results were impacted by one additional day compared to the fourth quarter of 2016.
Furthermore, the Company recorded the following transactions which impacted results:
• A net provisional tax charge of $3,610 million as a result of the Tax Reform Act that was signed into law on
December 22, 2017. Refer to Note 14.
• Charges of $667 million due to the refranchising of certain bottling territories in North America. Refer to Note 2 and
Note 17.
• Charges of $295 million due to the Company’s productivity and reinvestment program. Refer to Note 17 and Note 18.
• A charge of $225 million as a result of a cash contribution to The Coca-Cola Foundation. Refer to Note 17.
• A gain of $150 million related to the remeasurement of our previously held equity interests in CCBA and its South
African subsidiary to fair value. Refer to Note 2 and Note 17.
• Charges of $105 million related to costs incurred to refranchise certain of our bottling operations. Refer to Note 2 and
Note 17.
• A net charge of $55 million related to the Company’s proportionate share of unusual or infrequent items recorded by
certain of our equity method investees. Refer to Note 17.
• Charges of $26 million primarily related to payments made to convert the bottling agreements for certain North
America bottling partners’ territories to a single form of CBA with additional requirements. Refer to Note 2 and
Note 17.
In the first quarter of 2016, the Company recorded the following transactions which impacted results:
• Charges of $369 million due to the refranchising of certain bottling territories in North America. Refer to Note 2 and
Note 17.
• Charges of $262 million due to the Company’s productivity and reinvestment program as well as other restructuring
initiatives. Refer to Note 17 and Note 18.
151
• Charges of $45 million related to costs incurred to refranchise certain of our bottling operations. Refer to Note 2 and
Note 17.
In the second quarter of 2016, the Company recorded the following transactions which impacted results:
• A benefit of $1,292 million, net of transaction costs, as a result of the deconsolidation of our German bottling
operations. Refer to Note 2 and Note 17.
• Charges of $199 million due to the refranchising of certain bottling territories in North America. Refer to Note 2 and
Note 17.
• Charges of $106 million due to the Company’s productivity and reinvestment program as well as other restructuring
initiatives. Refer to Note 17 and Note 18.
• A charge of $100 million as a result of a cash donation to The Coca-Cola Foundation. Refer to Note 17.
• A net tax charge of $83 million primarily related to amounts required to be recorded for changes to our uncertain tax
positions, including interest and penalties. Refer to Note 14.
• Charges of $52 million related to costs incurred to refranchise certain of our bottling operations. Refer to Note 2 and
Note 17.
In the third quarter of 2016, the Company recorded the following transactions which impacted results:
• Charges of $1,089 million due to the refranchising of certain bottling territories in North America. Refer to Note 2 and
Note 17.
• A charge of $80 million resulting from the accrual of tax on temporary differences related to the investment in foreign
subsidiaries that are now expected to reverse in the foreseeable future. Refer to Note 14.
• A charge of $76 million due to the write-down we recorded related to our receivables from our bottling partner in
Venezuela. Refer to Note 1 and Note 17.
• Charges of $73 million related to costs incurred to refranchise certain of our bottling operations. Refer to Note 2 and
Note 17.
• Charges of $59 million due to the Company’s productivity and reinvestment program. Refer to Note 17 and Note 18.
In the fourth quarter of 2016, the Company recorded the following transactions which impacted results:
• Charges of $799 million due to the refranchising of certain bottling territories in North America. Refer to Note 2 and
Note 17.
• Charges of $165 million due to the Company’s productivity and reinvestment program. Refer to Note 17 and Note 18.
• Charges of $153 million related to the impairment of certain intangible assets. Refer to Note 17.
• Charges of $127 million related to costs incurred to refranchise certain of our bottling operations. Refer to Note 2 and
Note 17.
• Charges of $118 million due to pension settlement charges primarily as a result of our refranchising activities. Refer to
Note 2 and Note 17.
• A charge of $100 million as a result of a cash donation to The Coca-Cola Foundation. Refer to Note 17.
• A charge of $72 million as a result of remeasuring our net monetary assets denominated in Egyptian pounds. Refer to
Note 17.
152
ITEM 9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL
DISCLOSURE
Not applicable.
ITEM 9A. CONTROLS AND PROCEDURES
Evaluation of Disclosure Controls and Procedures
The Company, under the supervision and with the participation of its management, including the Chief Executive Officer and
the Chief Financial Officer, evaluated the effectiveness of the design and operation of the Company’s “disclosure controls and
procedures” (as defined in Rule 13a-15(e) under the Securities Exchange Act of 1934, as amended (“Exchange Act”)) as of the
end of the period covered by this report. Based on that evaluation, the Chief Executive Officer and the Chief Financial Officer
concluded that the Company’s disclosure controls and procedures were effective as of December 31, 2017.
Report of Management on Internal Control Over Financial Reporting and Attestation Report of Independent Registered
Public Accounting Firm
The report of management on our internal control over financial reporting as of December 31, 2017 and the attestation report of
our independent registered public accounting firm on our internal control over financial reporting are set forth in Part II,
“Item 8. Financial Statements and Supplementary Data” in this report. Management has excluded from the scope of its
assessment of internal control over financial reporting the operations and related assets of Coca-Cola Beverages Africa
Proprietary Limited (“CCBA”), which the Company began consolidating in October 2017. The operations and related assets of
CCBA were included in the consolidated financial statements of The Coca-Cola Company and subsidiaries and constituted
8 percent of total assets and 8 percent of consolidated net income as of and for the year ended December 31, 2017.
Changes in Internal Control Over Financial Reporting
Except as described below, there have been no changes in the Company’s internal control over financial reporting during the
quarter ended December 31, 2017 that have materially affected, or are reasonably likely to materially affect, the Company’s
internal control over financial reporting. The Company began consolidating the operations and related assets of CCBA in
October 2017. The operations and related assets of CCBA were included in the consolidated financial statements of
The Coca-Cola Company and subsidiaries and constituted 8 percent of total assets and 8 percent of consolidated net income as
of and for the year ended December 31, 2017.
ITEM 9B. OTHER INFORMATION
Not applicable.
153
PART III
ITEM 10. DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE
The information regarding Director Nominations under the subheading “Item 1 — Election of Directors” under the principal
heading “Governance,” the information regarding the Codes of Business Conduct under the subheading “Additional
Governance Matters” under the principal heading “Governance,” the information under the subheading “Section 16(a)
Beneficial Ownership Reporting Compliance” under the principal heading “Share Ownership” and the information regarding
the Audit Committee under the subheading “Board and Committee Governance” under the principal heading “Governance” in
the Company’s 2018 Proxy Statement is incorporated herein by reference. See Item X in Part I of this report for information
regarding executive officers of the Company.
ITEM 11. EXECUTIVE COMPENSATION
The information under the subheading “Director Compensation” under the principal heading “Governance” and the information
under the subheadings “Compensation Discussion and Analysis,” “Report of the Compensation Committee,” “Compensation
Committee Interlocks and Insider Participation,” “Compensation Tables,” “Payments on Termination or Change in Control” and
“Pay Ratio Disclosure” under the principal heading “Compensation” and the information in “Annex B — Summary of Plans” in
the Company’s 2018 Proxy Statement is incorporated herein by reference.
ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT AND
RELATED STOCKHOLDER MATTERS
The information under the subheading “Equity Compensation Plan Information” under the principal heading “Compensation”
and the information under the subheading “Ownership of Equity Securities of the Company” under the principal heading “Share
Ownership” in the Company’s 2018 Proxy Statement is incorporated herein by reference.
ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS, AND DIRECTOR INDEPENDENCE
The information under the subheading “Director Independence and Related Person Transactions” under the principal heading
“Governance” in the Company’s 2018 Proxy Statement is incorporated herein by reference.
ITEM 14. PRINCIPALACCOUNTANT FEES AND SERVICES
The information regarding Audit Fees, Audit-Related Fees, Tax Fees, All Other Fees and Audit Committee Pre-Approval of
Audit and Permissible Non-Audit Services of Independent Auditors under the subheading “Item 3 — Ratification of the
Appointment of Ernst & Young LLP as Independent Auditors” under the principal heading “Audit Matters” in the Company’s
2018 Proxy Statement is incorporated herein by reference.
154
PART IV
ITEM 15. EXHIBITS AND FINANCIAL STATEMENT SCHEDULES
(a) The following documents are filed as part of this report:
1. Financial Statements:
Consolidated Statements of Income — Years Ended December 31, 2017, 2016 and 2015.
Consolidated Statements of Comprehensive Income — Years Ended December 31, 2017, 2016 and 2015.
Consolidated Balance Sheets — December 31, 2017 and 2016.
Consolidated Statements of Cash Flows — Years Ended December 31, 2017, 2016 and 2015.
Consolidated Statements of Shareowners’ Equity — Years Ended December 31, 2017, 2016 and 2015.
Notes to Consolidated Financial Statements.
Report of Independent Registered Public Accounting Firm.
Report of Independent Registered Public Accounting Firm on Internal Control Over Financial Reporting.
2. Financial Statement Schedules:
The schedules for which provision is made in the applicable accounting regulations of the Securities and
Exchange Commission (“SEC”) are not required under the related instructions or are inapplicable and,
therefore, have been omitted.
3. Exhibits
In reviewing the agreements included as exhibits to this report, please remember they are included to provide
you with information regarding their terms and are not intended to provide any other factual or disclosure
information about the Company or the other parties to the agreements. The agreements contain
representations, warranties, covenants and conditions by or of each of the parties to the applicable agreement.
These representations, warranties, covenants and conditions have been made solely for the benefit of the
other parties to the applicable agreement and:
• should not in all instances be treated as categorical statements of fact, but rather as a way of allocating
the risk to one of the parties if those statements prove to be inaccurate;
• may have been qualified by disclosures that were made to the other party in connection with the
negotiation of the applicable agreement, which disclosures are not necessarily reflected in the
agreement;
• may apply standards of materiality in a way that is different from what may be viewed as material to
you or other investors; and
• were made only as of the date of the applicable agreement or such other date or dates as may be
specified in the agreement and are subject to more recent developments.
Accordingly, these representations and warranties may not describe the actual state of affairs as of the date
they were made or at any other time. Additional information about the Company may be found elsewhere in
this report and the Company’s other public filings, which are available without charge through the SEC’s
website at http://www.sec.gov.
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EXHIBIT INDEX
(With regard to applicable cross-references in the list of exhibits below, the Company’s Current, Quarterly and Annual Reports
are filed with the Securities and Exchange Commission (“SEC”) under File No. 001-02217; and Coca-Cola Refreshments USA,
Inc.’s (formerly known as Coca-Cola Enterprises Inc.) Current, Quarterly and Annual Reports are filed with the SEC under
File No. 001-09300).
3.1 Certificate of Incorporation of the Company, including Amendment of Certificate of Incorporation, dated
July 27, 2012 — incorporated herein by reference to Exhibit 3.1 to the Company’s Quarterly Report on
Form 10-Q for the quarter ended September 28, 2012.
3.2 By-Laws of the Company, as amended and restated through September 2, 2015 — incorporated herein by
reference to Exhibit 3.2 of the Company’s Current Report on Form 8-K filed on September 3, 2015.
4.1 As permitted by the rules of the SEC, the Company has not filed certain instruments defining the rights of
holders of long-term debt of the Company or consolidated subsidiaries under which the total amount of
securities authorized does not exceed 10 percent of the total assets of the Company and its consolidated
subsidiaries. The Company agrees to furnish to the SEC, upon request, a copy of any omitted instrument.
4.2 Amended and Restated Indenture, dated as of April 26, 1988, between the Company and Deutsche Bank
Trust Company Americas, as successor to Bankers Trust Company, as trustee — incorporated herein by
reference to Exhibit 4.1 to the Company’s Current Report on Form 8-K filed on May 25, 2017.
4.3 First Supplemental Indenture, dated as of February 24, 1992, to Amended and Restated Indenture, dated as of
April 26, 1988, between the Company and Deutsche Bank Trust Company Americas, as successor to Bankers
Trust Company, as trustee — incorporated herein by reference to Exhibit 4.2 to the Company’s Current
Report on Form 8-K filed on May 25, 2017.
4.4 Second Supplemental Indenture, dated as of November 1, 2007, to Amended and Restated Indenture, dated
as of April 26, 1988, as amended, between the Company and Deutsche Bank Trust Company Americas, as
successor to Bankers Trust Company, as trustee — incorporated herein by reference to Exhibit 4.3 to the
Company’s Current Report on Form 8-K filed on May 25, 2017.
4.5 Form of Note for 3.150% Notes due November 15, 2020 — incorporated herein by reference to Exhibit 4.7
to the Company’s Current Report on Form 8-K filed on November 18, 2010.
4.6 Form of Exchange and Registration Rights Agreement among the Company, the representatives of the initial
purchasers of the Notes and the other parties named therein — incorporated herein by reference to
Exhibit 4.1 to the Company’s Current Report on Form 8-K filed on August 8, 2011.
4.7 Form of Note for 3.30% Notes due September 1, 2021 — incorporated herein by reference to Exhibit 4.14 to
the Company’s Quarterly Report on Form 10-Q for the quarter ended September 30, 2011.
4.8 Form of Note for 1.650% Notes due March 14, 2018 — incorporated herein by reference to Exhibit 4.6 to
the Company’s Current Report on Form 8-K filed on March 14, 2012.
4.9 Form of Note for 1.150% Notes due 2018 — incorporated herein by reference to Exhibit 4.5 to the
Company’s Current Report on Form 8-K filed on March 5, 2013.
4.10 Form of Note for 2.500% Notes due 2023 — incorporated herein by reference to Exhibit 4.6 to the
Company’s Current Report on Form 8-K filed on March 5, 2013.
4.11 Form of Note for 1.650% Notes due 2018 — incorporated herein by reference to Exhibit 4.6 to the
Company’s Current Report on Form 8-K filed on November 1, 2013.
4.12 Form of Note for 2.450% Notes due 2020 — incorporated herein by reference to Exhibit 4.7 to the
Company’s Current Report on Form 8-K filed on November 1, 2013.
4.13 Form of Note for 3.200% Notes due 2023 — incorporated herein by reference to Exhibit 4.8 to the
Company’s Current Report on Form 8-K filed on November 1, 2013.
4.14 Form of Note for 1.875% Notes due 2026 — incorporated herein by reference to Exhibit 4.4 to the
Company’s Current Report on Form 8-A filed on September 19, 2014.
4.15 Form of Note for 1.125% Notes due 2022 — incorporated herein by reference to Exhibit 4.5 to the
Company’s Current Report on Form 8-A filed on September 19, 2014.
4.16 Form of Note for Floating Rate Notes due 2019 — incorporated herein by reference to Exhibit 4.5 to the
Company’s Registration Statement on Form 8-A filed on March 6, 2015.
4.17 Form of Note for 0.75% Notes due 2023 — incorporated herein by reference to Exhibit 4.6 to the Company’s
Registration Statement on Form 8-A filed on March 6, 2015.
4.18 Form of Note for 1.125% Notes due 2027 — incorporated herein by reference to Exhibit 4.7 to the
Company’s Registration Statement on Form 8-A filed on March 6, 2015.
4.19 Form of Note for 1.625% Notes due 2035 — incorporated herein by reference to Exhibit 4.8 to the
Company’s Registration Statement on Form 8-A filed on March 6, 2015.
156
4.20 Form of Note for 1.875% Notes due 2020 — incorporated herein by reference to Exhibit 4.5 to the
Company’s Current Report on Form 8-K filed on October 27, 2015.
4.21 Form of Note for 2.875% Notes due 2025 — incorporated herein by reference to Exhibit 4.6 to the
Company’s Current Report on Form 8-K filed on October 27, 2015.
4.22 Form of Note for 1.375% Notes due 2019 — incorporated herein by reference to Exhibit 4.5 to the
Company’s Current Report on Form 8-K filed on May 31, 2016.
4.23 Form of Note for 2.55% Notes due 2026 — incorporated herein by reference to Exhibit 4.6 to the Company’s
Current Report on Form 8-K filed on May 31, 2016.
4.24 Form of Note for 1.550% Notes due 2021 — incorporated herein by reference to Exhibit 4.4 to the
Company’s Current Report on Form 8-K filed on September 1, 2016.
4.25 Form of Note for 2.250% Notes due 2026 — incorporated herein by reference to Exhibit 4.5 to the
Company’s Current Report on Form 8-K filed on September 1, 2016.
4.26 Form of Note for 1.100% Notes due 2036 — incorporated herein by reference to Exhibit 4.4 to the
Company’s Registration Statement on Form 8-A filed on September 2, 2016.
4.27 Form of Note for Floating Rate Notes due 2019 — incorporated herein by reference to Exhibit 4.4 to the
Company’s Registration Statement on Form 8-A filed on March 9, 2017.
4.28 Form of Note for 0.000% Notes due 2021 — incorporated herein by reference to Exhibit 4.5 to the
Company’s Registration Statement of Form 8-A filed on March 9, 2017.
4.29 Form of Note for 0.500% Notes due 2024 — incorporated herein by reference to Exhibit 4.6 to the
Company’s Registration Statement on Form 8-A filed on March 9, 2017.
4.30 Form of Note for 2.200% Notes due 2022 — incorporated herein by reference to Exhibit 4.4 to the
Company’s Current Report on Form 8-K filed on May 25, 2017.
4.31 Form of Note for 2.900% Notes due 2027 — incorporated herein by reference to Exhibit 4.5 to the
Company’s Current Report on Form 8-K filed on May 25, 2017.
4.32 Indenture, dated as of July 30, 1991, between Coca-Cola Refreshments USA, Inc. and Deutsche Bank Trust
Company Americas, as trustee — incorporated herein by reference to Exhibit 4.1 to Coca-Cola Refreshments
USA, Inc.’s Current Report on Form 8-K dated July 30, 1991.
4.33 First Supplemental Indenture, dated as of January 29, 1992, to the Indenture, dated as of July 30, 1991,
between the Coca-Cola Refreshments USA, Inc. and Deutsche Bank Trust Company Americas, as trustee —
incorporated herein by reference to Exhibit 4.01 to Coca-Cola Refreshments USA, Inc.’s Current Report on
Form 8-K dated January 29, 1992.
4.34 Second Supplemental Indenture, dated as of June 22, 2017, to Amended and Restated Indenture, dated as of
July 30, 1991, as amended, among Coca-Cola Refreshments USA, Inc., the Company and Deutsche Bank
Trust Company Americas, as trustee — incorporated herein by reference to Exhibit 4.1 to Coca-Cola
Refreshments USA, Inc.’s Current Report on Form 8-K dated June 23, 2017.
4.35 Third Supplemental Indenture, dated as of July 5, 2017, to the Indenture, dated as of July 30, 1991, as
amended, among Coca-Cola Refreshments USA, Inc., the Company and Deutsche Bank Trust Company
Americas, as Trustee — incorporated herein by reference to Exhibit 4.3 to the Company’s Current Report on
Form 8-K filed on July 6, 2017.
10.1 The Coca-Cola Company Performance Incentive Plan, as amended and restated as of February 17, 2016 —
incorporated herein by reference to Exhibit 10.1 to the Company’s Current Report on Form 8-K filed on
February 17, 2016.*
10.2 The Coca-Cola Company 1999 Stock Option Plan, as amended and restated through February 20, 2013 (the
“1999 Stock Option Plan”) — incorporated herein by reference to Exhibit 10.1 to the Company’s Current
Report on Form 8-K filed on February 20, 2013.*
10.2.1 Form of Stock Option Agreement in connection with the 1999 Stock Option Plan — incorporated herein by
reference to Exhibit 99.1 to the Company’s Current Report on Form 8-K filed on February 14, 2007.*
10.2.2 Form of Stock Option Agreement in connection with the 1999 Stock Option Plan, as adopted December 12,
2007 — incorporated herein by reference to Exhibit 10.8 to the Company’s Current Report on Form 8-K filed
on February 21, 2008.*
10.2.3 Form of Stock Option Agreement in connection with the 1999 Stock Option Plan, as adopted February 18,
2009 — incorporated herein by reference to Exhibit 10.5 to the Company’s Current Report on Form 8-K filed
on February 18, 2009.*
10.3 The Coca-Cola Company 2002 Stock Option Plan, amended and restated through February 18, 2009 (the
“2002 Stock Option Plan”) — incorporated herein by reference to Exhibit 10.3 to the Company’s Current
Report on Form 8-K filed on February 18, 2009.*
157
10.3.1 Form of Stock Option Agreement in connection with the 2002 Stock Option Plan, as amended —
incorporated herein by reference to Exhibit 99.1 to the Company’s Current Report on Form 8-K filed on
December 8, 2004.*
10.3.2 Form of Stock Option Agreement in connection with the 2002 Stock Option Plan, as adopted December 12,
2007 — incorporated herein by reference to Exhibit 10.9 to the Company’s Current Report on Form 8-K filed
on February 21, 2008.*
10.3.3 Form of Stock Option Agreement in connection with the 2002 Stock Option Plan, as adopted February 18,
2009 — incorporated herein by reference to Exhibit 10.6 to the Company’s Current Report on Form 8-K filed
on February 18, 2009.*
10.4 The Coca-Cola Company 2008 Stock Option Plan, as amended and restated, effective February 20, 2013 (the
“2008 Stock Option Plan”) — incorporated herein by reference to Exhibit 10.2 to the Company’s Current
Report on Form 8-K filed on February 20, 2013.*
10.4.1 Form of Stock Option Agreement for grants under the 2008 Stock Option Plan — incorporated herein by
reference to Exhibit 10.1 to the Company’s Current Report on Form 8-K filed on July 16, 2008.*
10.4.2 Form of Stock Option Agreement for grants under the 2008 Stock Option Plan, as adopted February 18,
2009 — incorporated herein by reference to Exhibit 10.7 to the Company’s Current Report on Form 8-K filed
on February 18, 2009.*
10.4.3 Form of Stock Option Agreement for grants under the 2008 Stock Option Plan, as adopted February 19, 2014
— incorporated herein by reference to Exhibit 10.4 to the Company’s Current Report on Form 8-K filed on
February 19, 2014.*
10.5 The Coca-Cola Company 1983 Restricted Stock Award Plan, as amended and restated through February 16,
2011 (the “1983 Restricted Stock Award Plan”) — incorporated herein by reference to Exhibit 10.3 to the
Company’s Current Report on Form 8-K filed on February 17, 2011.*
10.6 The Coca-Cola Company 1989 Restricted Stock Award Plan, as amended and restated through February 19,
2014 (the “1989 Restricted Stock Award Plan”) — incorporated herein by reference to Exhibit 10.1 to the
Company’s Current Report on Form 8-K filed on February 19, 2014.*
10.6.1 Form of Restricted Stock Agreement (Performance Share Unit Agreement) in connection with the 1989
Restricted Stock Award Plan, as adopted February 20, 2013 — incorporated herein by reference to
Exhibit 10.4 to the Company’s Current Report on Form 8-K filed on February 20, 2013.*
10.6.2 Form of Restricted Stock Agreement (Performance Share Unit Agreement) in connection with the 1989
Restricted Stock Award Plan, as adopted February 20, 2013 — incorporated herein by reference to
Exhibit 10.5 to the Company’s Current Report on Form 8-K filed on February 20, 2013.*
10.6.3 Form of Restricted Stock Unit Agreement in connection with the 1989 Restricted Stock Award Plan, as
adopted February 20, 2013 — incorporated herein by reference to Exhibit 10.6 to the Company’s Current
Report on Form 8-K filed on February 20, 2013.*
10.6.4 Form of Restricted Stock Unit Agreement in connection with the 1989 Restricted Stock Award Plan, as
adopted February 20, 2013 — incorporated herein by reference to Exhibit 10.7 to the Company’s Current
Report on Form 8-K filed on February 20, 2013.*
10.6.5 Form of Restricted Stock Agreement (Performance Share Unit Agreement) in connection with the 1989
Restricted Stock Award Plan, as adopted February 19, 2014 — incorporated herein by reference to
Exhibit 10.2 to the Company’s Current Report on Form 8-K filed on February 19, 2014.*
10.6.6 Form of Restricted Stock Unit Agreement in connection with the 1989 Restricted Stock Award Plan, as
adopted February 19, 2014 — incorporated herein by reference to Exhibit 10.3 to the Company’s Current
Report on Form 8-K filed on February 19, 2014.*
10.7 The Coca-Cola Company 2014 Equity Plan, as amended and restated as of February 17, 2016 —
incorporated herein by reference to Exhibit 10.2 to the Company’s Current Report on Form 8-K filed on
February 17, 2016.*
10.7.1 Form of Performance Share Agreement for grants under the 2014 Equity Plan, as adopted February 18, 2015
— incorporated herein by reference to Exhibit 10.1 to the Company’s Current Report on Form 8-K filed on
February 18, 2015.*
10.7.2 Form of Performance Share Agreement for grants under the 2014 Equity Plan, as adopted February 18, 2015
— incorporated herein by reference to Exhibit 10.2 to the Company’s Current Report on Form 8-K filed on
February 18, 2015.*
10.7.3 Form of Stock Option Agreement for grants under the 2014 Equity Plan, as adopted February 18, 2015 —
incorporated herein by reference to Exhibit 10.3 to the Company’s Current Report on Form 8-K filed on
February 18, 2015.*
10.7.4 Form of Restricted Stock Unit Agreement for grants under the 2014 Equity Plan, as adopted February 18,
2015 — incorporated herein by reference to Exhibit 10.4 to the Company’s Current Report on Form 8-K filed
on February 18, 2015.*
158
10.7.5 Form of Performance Share Agreement for grants under the 2014 Equity Plan, as adopted February 17, 2016
— incorporated herein by reference to Exhibit 10.3 to the Company’s Current Report on Form 8-K filed on
February 17, 2016.*
10.7.6 Form of Performance Share Agreement — Alternate for grants under the 2014 Equity Plan, as adopted
February 17, 2016 — incorporated herein by reference to Exhibit 10.4 to the Company’s Current Report on
Form 8-K filed on February 17, 2016.*
10.7.7 Form of Stock Option Agreement for grants under the 2014 Equity Plan, as adopted February 17, 2016 —
incorporated herein by reference to Exhibit 10.5 to the Company’s Current Report on Form 8-K filed on
February 17, 2016.*
10.7.8 Form of Restricted Stock Unit Agreement for grants under the 2014 Equity Plan, as adopted February 17,
2016 — incorporated herein by reference to Exhibit 10.6 to the Company’s Current Report on Form 8-K filed
on February 17, 2016.*
10.7.9 Form of Performance Share Agreement for grants under the 2014 Equity Plan, as adopted February 15, 2017
— incorporated herein by reference to Exhibit 10.1 to the Company’s Current Report on Form 8-K filed on
February 15, 2017.*
10.7.10 Form of Stock Option Agreement for grants under the 2014 Equity Plan, as adopted February 15, 2017 —
incorporated herein by reference to Exhibit 10.2 to the Company’s Current Report on Form 8-K filed on
February 15, 2017.*
10.7.11 Form of Restricted Stock Unit Agreement for grants under the 2014 Equity Plan, as adopted February 15,
2017 — incorporated herein by reference to Exhibit 10.3 to the Company’s Current Report on Form 8-K filed
on February 15, 2017.*
10.7.12 Form of Restricted Stock Unit Agreement-Retention Award for grants under the 2014 Equity Plan, as
adopted February 15, 2017 — incorporated herein by reference to Exhibit 10.4 to the Company’s Current
Report on Form 8-K filed on February 15, 2017.*
10.7.13 Clawback Policy for Awards under The Coca-Cola Company Performance Incentive Plan, as adopted
February 15, 2017 — incorporated herein by reference to Exhibit 10.5 to the Company’s Current Report on
Form 8-K filed on February 15, 2017.*
10.8 The Coca-Cola Company Compensation Deferral & Investment Program of the Company, as amended (the
“Compensation Deferral & Investment Program”), including Amendments Number One, Two, Three and
Four, dated November 28, 1995 — incorporated herein by reference to Exhibit 10.13 to the Company’s
Annual Report on Form 10-K for the year ended December 31, 1995.*
10.8.1 Amendment Number Five to the Compensation Deferral & Investment Program, effective as of January 1,
1998 — incorporated herein by reference to Exhibit 10.8.2 to the Company’s Annual Report on Form 10-K
for the year ended December 31, 1997.*
10.8.2 Amendment Number Six to the Compensation Deferral & Investment Program, dated as of January 12, 2004,
effective January 1, 2004 — incorporated herein by reference to Exhibit 10.9.3 to the Company’s Annual
Report on Form 10-K for the year ended December 31, 2003.*
10.9 The Coca-Cola Company Supplemental Pension Plan, Amended and Restated effective January 1, 2010 (the
“Supplemental Pension Plan”) — incorporated herein by reference to Exhibit 10.10.6 to the Company’s
Annual Report on Form 10-K for the year ended December 31, 2009.*
10.9.1 Amendment One to the Supplemental Pension Plan, effective December 31, 2012, dated December 6, 2012
— incorporated herein by reference to Exhibit 10.10.2 to the Company’s Annual Report on Form 10-K for
the year ended December 31, 2012.*
10.9.2 Amendment Two to the Supplemental Pension Plan, effective April 1, 2013, dated March 19, 2013 —
incorporated herein by reference to Exhibit 10.10 to the Company’s Quarterly Report on Form 10-Q for the
quarter ended March 29, 2013.*
10.9.3 Amendment Three to the Supplemental Pension Plan, effective January 1, 2010, dated June 15, 2015 —
incorporated herein by reference to Exhibit 10.9.3 to the Company’s Annual Report on Form 10-K for the
year ended December 31, 2016.*
10.9.4 Amendment Four to the Coca-Cola Company Supplemental Pension Plan, effective June 1, 2017, dated June
29, 2017 — incorporated herein by reference to Exhibit 10.4 to the Company’s Quarterly Report on Form
10 Q for the quarter ended June 30, 2017.*
10.10 The Coca-Cola Company Supplemental 401(k) Plan (f/k/a the Supplemental Thrift Plan of the Company),
Amended and Restated Effective January 1, 2012, dated December 14, 2011 — incorporated herein by
reference to Exhibit 10.11 to the Company’s Annual Report on Form 10-K for the year ended December 31,
2011.*
10.11 The Coca-Cola Company Supplemental Cash Balance Plan, effective January 1, 2012 (the “Supplemental
Cash Balance Plan”) — incorporated herein by reference to Exhibit 10.12 to the Company’s Annual Report
on Form 10-K for the year ended December 31, 2011.*
159
10.11.1 Amendment One to the Supplemental Cash Balance Plan, dated December 6, 2012 — incorporated herein by
reference to Exhibit 10.12.2 to the Company’s Annual Report on Form 10-K for the year ended
December 31, 2012.*
10.11.2 Amendment Two to the Supplemental Cash Balance Plan, dated June 15, 2015 — incorporated herein by
reference to Exhibit 10.4 to the Company’s Quarterly Report on Form 10-Q for the quarter ended July 3,
2015.*
10.12 The Coca-Cola Company Directors’ Plan, amended and restated on December 13, 2012, effective January 1,
2013 — incorporated herein by reference to Exhibit 10.13 to the Company’s Annual Report on Form 10-K
for the year ended December 31, 2012.*
10.13 Deferred Compensation Plan of the Company, as amended and restated December 8, 2010 — incorporated
herein by reference to Exhibit 10.16 to the Company’s Annual Report on Form 10-K for the year ended
December 31, 2010.*
10.13.1 Amendment Number One to the Deferred Compensation Plan of the Company, as amended and restated on
December 8, 2010, effective January 1, 2016 — incorporated herein by reference to Exhibit 10.7 to the
Company’s Quarterly Report on Form 10-Q filed on April 28, 2016.*
10.13.2 Amendment Number Two to the Deferred Compensation Plan of the Company, as amended and restated on
December 8, 2010, dated October 24, 2016 — incorporated herein by reference to Exhibit 10.13.2 to the
Company’s Annual Report on Form 10-K for the year ended December 31, 2016.*
10.14 The Coca-Cola Export Corporation Employee Share Plan, effective as of March 13, 2002 — incorporated
herein by reference to Exhibit 10.31 to the Company’s Annual Report on Form 10-K for the year ended
December 31, 2002.*
10.15 The Coca-Cola Company Benefits Plan for Members of the Board of Directors, as amended and restated
through April 14, 2004 (the “Benefits Plan for Members of the Board of Directors”) — incorporated herein
by reference to Exhibit 10.1 to the Company’s Quarterly Report on Form 10-Q for the quarter ended
March 31, 2004.*
10.15.1 Amendment Number One to the Benefits Plan for Members of the Board of Directors, dated December 16,
2005 — incorporated herein by reference to Exhibit 10.31.2 to the Company’s Annual Report on Form 10-K
for the year ended December 31, 2005.*
10.16 The Coca-Cola Company Severance Pay Plan, as Amended and Restated, Effective January 1, 2012, dated
December 14, 2011 — incorporated herein by reference to Exhibit 10.22 to the Company’s Annual Report on
Form 10-K for the year ended December 31, 2011.*
10.16.1 Amendment One to The Coca-Cola Company Severance Pay Plan, effective January 1, 2016, dated
December 16, 2015 — incorporated herein by reference to Exhibit 10.16.1 to the Company’s Annual Report
on Form 10-K for the year ended December 31, 2016.*
10.16.2 Amendment Two to The Coca-Cola Company Severance Pay Plan, effective April 1, 2017, dated March 10,
2017 — incorporated herein by reference to Exhibit 10.8 to the Company’s Quarterly Report on Form 10-Q
for the quarter ended March 31,2017.*
10.17 Order Instituting Cease-and-Desist Proceedings, Making Findings and Imposing a Cease-and-Desist Order
Pursuant to Section 8A of the Securities Act of 1933 and Section 21C of the Securities Exchange Act of
1934 — incorporated herein by reference to Exhibit 99.2 to the Company’s Current Report on Form 8-K filed
on April 18, 2005.
10.18 Offer of Settlement of The Coca-Cola Company — incorporated herein by reference to Exhibit 99.3 to the
Company’s Current Report on Form 8-K filed on April 18, 2005.
10.19 Letter, dated July 17, 2008, to Muhtar Kent — incorporated herein by reference to Exhibit 10.1 to the
Company’s Current Report on Form 8-K filed on July 21, 2008.*
10.19.1 Letter, dated April 27, 2017, from the Company to Muhtar Kent — incorporated herein by reference to
Exhibit 10.1 of the Company’s Current Report on Form 8-K filed on April 28, 2017.*
10.20 Letter of Understanding between the Company and Ceree Eberly, dated October 26, 2009, including
Agreement on Confidentiality, Non-Competition and Non-Solicitation, dated November 1, 2009 —
incorporated herein by reference to Exhibit 10.47 to the Company’s Annual Report on Form 10-K for the
year ended December 31, 2009.*
10.20.1 Separation Agreement and Full and Complete Release and Agreement on Competition, Trade Secrets and
Confidentiality between The Coca-Cola Company and Ceree Eberly dated March 15, 2017, accepted April
20, 2017 — incorporated herein by reference to Exhibit 10.5 to the Company’s Quarterly Report on Form 10-
Q for the quarter ended June 30, 2017.*
10.21 The Coca-Cola Export Corporation Overseas Retirement Plan, as amended and restated, effective October 1,
2007 — incorporated herein by reference to Exhibit 10.55 to the Company’s Annual Report on Form 10-K
for the year ended December 31, 2008.*
160
10.21.1 Amendment Number One to The Coca-Cola Export Corporation Overseas Retirement Plan, as Amended and
Restated, Effective October 1, 2007, dated September 29, 2011 — incorporated herein by reference to
Exhibit 10.34.2 to the Company’s Annual Report on Form 10-K for the year ended December 31, 2011.*
10.21.2 Amendment Number Two to The Coca-Cola Export Corporation Overseas Retirement Plan, as Amended and
Restated, Effective October 1, 2007, dated November 14, 2011 — incorporated herein by reference to
Exhibit 10.34.3 to the Company’s Annual Report on Form 10-K for the year ended December 31, 2011.*
10.21.3 Amendment Number Three to The Coca-Cola Export Corporation Overseas Retirement Plan, as Amended
and Restated, Effective October 1, 2007, dated September 27, 2012 — incorporated herein by reference to
Exhibit 10.11 to the Company’s Quarterly Report on Form 10-Q filed on October 25, 2012.*
10.21.4 Amendment Number Four to The Coca-Cola Export Corporation Overseas Retirement Plan, as Amended and
Restated, Effective October 1, 2007, dated November 18, 2014 — incorporated herein by reference to
Exhibit 10.21.4 to the Company’s Annual Report on Form 10-K for the year ended December 31, 2016.*
10.22 The Coca-Cola Export Corporation International Thrift Plan, as Amended and Restated, Effective January 1,
2011 — incorporated herein by reference to Exhibit 10.8 to the Company’s Quarterly Report on Form 10-Q
for the quarter ended April 1, 2011.*
10.22.1 Amendment Number One to The Coca-Cola Export Corporation International Thrift Plan, as Amended and
Restated, Effective January 1, 2011, dated September 20, 2011 — incorporated herein by reference to
Exhibit 10.35.2 to the Company’s Annual Report on Form 10-K for the year ended December 31, 2011.*
10.22.2 Amendment Number Two to The Coca-Cola Export Corporation International Thrift Plan, as Amended and
Restated, Effective January 1, 2011, dated September 27, 2012 — incorporated herein by reference to
Exhibit 10.10 to the Company’s Quarterly Report on Form 10-Q filed on October 25, 2012.*
10.23 The Coca-Cola Export Corporation Mobile Employees Retirement Plan, effective January 1, 2012 —
incorporated herein by reference to Exhibit 10.26 to the Company’s Annual Report on Form 10-K for the
year ended December 31, 2015.*
10.24 Letter Agreement, dated as of June 7, 2010, between The Coca-Cola Company and Dr Pepper/Seven
Up, Inc. — incorporated herein by reference to Exhibit 10.1 to the Company’s Current Report on Form 8-K
filed on June 7, 2010.
10.25 Coca-Cola Enterprises Inc. 2004 Stock Award Plan — incorporated herein by reference to Exhibit 99.5 to the
Company’s Registration Statement on Form S-8 (Registration No. 333-169722) filed on October 1, 2010.*
10.26 Coca-Cola Enterprises Inc. 2007 Incentive Award Plan — incorporated herein by reference to Exhibit 99.6 to
the Company’s Registration Statement on Form S-8 (Registration No. 333-169722) filed on October 1,
2010.*
10.27 Letter, dated September 11, 2012, from the Company to Ahmet Bozer — incorporated herein by reference to
Exhibit 10.2 to the Company’s Current Report on Form 8-K filed on September 14, 2012.*
10.27.1 Separation Agreement and Full and Complete Release and Agreement on Competition, Trade Secrets and
Confidentiality between The Coca-Cola Company and Ahmet Bozer, dated August 12, 2015 — incorporated
herein by reference to Exhibit 10.2 to the Company’s Current Report on Form 8-K filed on August 13,
2015.*
10.28 Letter, dated May 18, 2016, from the Company to Brian J. Smith — incorporated herein by reference to
Exhibit 10.1 to the Company’s Quarterly Report on Form 10-Q filed on July 28, 2016.*
10.29 Letter, dated September 11, 2012, from the Company to J. Alexander Douglas, Jr. — incorporated herein by
reference to Exhibit 10.6 to the Company’s Current Report on Form 8-K filed on September 14, 2012.*
10.30 Letter, dated September 11, 2012, from the Company to Nathan Kalumbu — incorporated herein by
reference to Exhibit 10.8 to the Company’s Current Report on Form 8-K filed on September 14, 2012.*
10.31 Separation Agreement between Coca-Cola Pazarlama and Nathan Kalumbu, dated July 1, 2016 —
incorporated herein by reference to Exhibit 10.4 to the Company’s Quarterly Report on Form 10-Q filed on
July 28, 2016.*
10.32 Coca-Cola Refreshments Severance Pay Plan for Exempt Employees, effective as of January 1, 2012 —
incorporated herein by reference to Exhibit 10.60.1 to the Company’s Annual Report on Form 10-K for the
year ended December 31, 2012.*
10.32.1 Amendment One to the Coca-Cola Refreshments Severance Pay Plan for Exempt Employees, effective
January 1, 2012, dated May 24, 2012 — incorporated herein by reference to Exhibit 10.60.2 to the
Company’s Annual Report on Form 10-K for the year ended December 31, 2012.*
10.32.2 Amendment Two to the Coca-Cola Refreshments Severance Pay Plan for Exempt Employees, dated
December 6, 2012 — incorporated herein by reference to Exhibit 10.60.3 to the Company’s Annual Report
on Form 10-K for the year ended December 31, 2012.*
10.32.3 Amendment Three to the Coca-Cola Refreshments Severance Pay Plan for Exempt Employees, adopted
March 19, 2013 — incorporated herein by reference to Exhibit 10.9 to the Company’s Quarterly Report on
Form 10-Q for the quarter ended March 29, 2013.*
161
10.32.4 Amendment Four to the Coca-Cola Refreshments Severance Pay Plan for Exempt Employees, effective
February 28, 2014, dated September 22, 2014 — incorporated herein by reference to Exhibit 10.32.4 to the
Company’s Annual Report on Form 10-K for the year ended December 31, 2016.*
10.33 Letter, dated December 16, 2013, from the Company to Irial Finan — incorporated herein by reference to
Exhibit 10.46 to the Company’s Annual Report on Form 10-K for the year ended December 31, 2013.*
10.33.1 Letter, dated April 29, 2015, from the Company to Irial Finan — incorporated herein by reference to Exhibit
10.1 to the Company’s Quarterly Report on Form 10-Q filed on July 29, 2015.*
10.33.2 Separation Agreement and Full and Complete Release and Agreement on Trade Secrets and Confidentiality
between The Coca-Cola Company and Irial Finan, dated December 7, 2017 — incorporated herein by
reference to Exhibit 10.1 to the Company’s Current Report on Form 8-K filed on December 8, 2017.*
10.34 Letter, dated April 24, 2014, from the Company to Kathy N. Waller — incorporated herein by reference to
Exhibit 10.1 to the Company’s Current Report on Form 8-K filed on April 25, 2014.*
10.34.1 Letter, dated March 22, 2017, from the Company to Kathy N. Waller — incorporated herein by reference to
Exhibit 10.1 to the Company’s Current Report on Form 8-K filed on March 24, 2017.*
10.35 Letter, dated October 15, 2014, from the Company to Atul Singh — incorporated herein by reference to
Exhibit 10.46 to the Company’s Annual Report on Form 10-K for the year ended December 31, 2014.*
10.36 Separation Agreement and Full and Complete Release and Agreement on Trade Secrets and Confidentiality
between Coca-Cola India, Inc. and Atul Singh, dated effective July 29, 2016 — incorporated herein by
reference to Exhibit 10.1 to the Company’s Quarterly Report on Form 10-Q filed on October 27, 2016.*
10.37 Letter, dated December 16, 2014, from the Company to Marcos de Quinto — incorporated herein by
reference to Exhibit 10.47 to the Company’s Annual Report on Form 10-K for the year ended December 31,
2014.*
10.37.1 Separation Agreement and Full and Complete Release and Agreement on Competition, Trade Secrets and
Confidentiality between The Coca-Cola Company and Marcos de Quinto, dated March 20, 2017 —
incorporated herein by reference to Exhibit 10.2 to the Company’s Current Report on Form 8-K filed on
March 24, 2017.*
10.38 Letter, dated February 19, 2015, from the Company to Ed Hays — incorporated herein by reference to
Exhibit 10.5 to the Company’s Quarterly Report on Form 10-Q filed on April 30, 2015.*
10.39 Letter, dated February 18, 2016, from the Company to Julie Hamilton — incorporated herein by reference to
Exhibit 10.9 to the Company’s Quarterly Report on Form 10-Q filed on April 28, 2016.*
10.40 Letter, dated August 12, 2015, from the Company to James Quincey — incorporated herein by reference to
Exhibit 10.1 to the Company’s Current Report on Form 8-K filed on August 13, 2015.*
10.40.1 Letter, dated April 27, 2017, from the Company to James Quincey — incorporated herein by reference to
Exhibit 10.2 of the Company’s Current Report on Form 8-K filed on April 28, 2017.*
10.41 Separation Agreement and Full and Complete Release and Agreement on Competition, Trade Secrets and
Confidentiality between The Coca-Cola Company and Alex Cummings, dated December 23, 2015 —
incorporated herein by reference to Exhibit 10.47 to the Company’s Annual Report on Form 10-K for the
year ended December 31, 2015.*
10.42 Letter, dated October 14, 2015, from the Company to Bernhard Goepelt — incorporated herein by reference
to Exhibit 10.48 to the Company’s Annual Report on Form 10-K for the year ended December 31, 2015.*
10.43 Letter, dated February 17, 2016, from the Company to Charles Brent Hastie — incorporated herein by
reference to Exhibit 10.8 to the Company’s Quarterly Report on Form 10-Q filed on April 28, 2016.*
10.44 Letter, dated May 18, 2016, from the Company to Mario Alfredo Rivera Garcia — incorporated herein by
reference to Exhibit 10.3 to the Company’s Quarterly Report on Form 10-Q filed on July 28, 2016.*
10.45 Letter, dated October 19, 2016, from the Company to Barry Simpson — incorporated herein by reference to
Exhibit 10.45 to the Company’s Annual Report on Form 10-K for the year ended December 31, 2016.*
10.46 Letter, dated October 26, 2016, from the Company to John Murphy — incorporated herein by reference to
Exhibit 10.46 to the Company’s Annual Report on Form 10-K for the year ended December 31, 2016.*
10.46.1 Letter, dated December 12, 2017, from the Company to John Murphy.*
10.47 Letter, dated March 22, 2017, from the Company to Francisco Xavier Crespo Benitez — incorporated herein
by reference to Exhibit 10.9 to the Company’s Quarterly Report on Form 10-Q for the quarter ended March
31, 2017.*
10.47.1 Deferred Cash Agreement, dated December 7, 2016, between Servicios Integrados de Administracion y Alta
Gerencia, Sociedad de Responsabilidad Limitada de Capital Variable and Francisco Xavier Crespo Benitez.*
10.47.2 Letter, dated June 5, 2017, from the Company to Francisco Xavier Crespo Benitez — incorporated herein by
reference to Exhibit 10.7 to the Company’s Quarterly Report on Form 10-Q for the quarter ended June 30,
2017.*
162
10.48 Letter, dated March 22, 2017, from the Company to Beatriz R. Perez — incorporated herein by reference to
Exhibit 10.10 to the Company’s Quarterly Report on Form 10-Q for the quarter ended March 31, 2017.*
10.49 Letter, dated March 22, 2017, from the Company to Jennifer Mann — incorporated herein by reference to
Exhibit 10.11 to the Company’s Quarterly Report on Form 10-Q for the quarter ended March 31, 2017.*
10.50 Letter, dated March 24, 2017, from the Company to Robert E. Long — incorporated herein by reference to
Exhibit 10.12 to the Company’s Quarterly Report on Form 10-Q for the quarter ended March 31, 2017.*
10.51 Separation Agreement and Full and Complete Release and Agreement on Competition, Trade Secrets and
Confidentiality between The Coca-Cola Company and Clyde Tuggle dated March 13, 2017, accepted April
24, 2017 — incorporated herein by reference to Exhibit 10.6 to the Company’s Quarterly Report on Form
10 Q for the quarter ended June 30, 2017.*
10.52 Letter, dated April 27, 2017, from the Company to Mark Randazza — incorporated herein by reference to
Exhibit 10.3 of the Company’s Current Report on Form 8-K filed on April 28, 2017.*
10.53 Letter, dated October 23, 2017, from the Company to James Dinkins.*
12.1 Computation of Ratios of Earnings to Fixed Charges for the years ended December 31, 2017, 2016, 2015,
2014 and 2013.
21.1 List of subsidiaries of the Company as of December 31, 2017.
23.1 Consent of Independent Registered Public Accounting Firm.
24.1 Powers of Attorney of Officers and Directors signing this report.
31.1 Rule 13a-14(a)/15d-14(a) Certification, executed by James R. Quincey, President and Chief Executive
Officer of The Coca-Cola Company.
31.2 Rule 13a-14(a)/15d-14(a) Certification, executed by Kathy N. Waller, Executive Vice President, Chief
Financial Officer and President, Enabling Services of The Coca-Cola Company.
32.1 Certifications required by Rule 13a-14(b) or Rule 15d-14(b) and Section 1350 of Chapter 63 of Title 18 of
the United States Code (18 U.S.C. 1350), executed by James R. Quincey, President, Chief Executive Officer
of The Coca-Cola Company, and by Kathy N. Waller, Executive Vice President, Chief Financial Officer
and President, Enabling Services of The Coca-Cola Company.
101 The following financial information from The Coca-Cola Company’s Annual Report on Form 10-K for the
year ended December 31, 2017, formatted in XBRL (eXtensible Business Reporting Language):
(i) Consolidated Statements of Income for the years ended December 31, 2017, 2016 and 2015,
(ii) Consolidated Statements of Comprehensive Income for the years ended December 31, 2017, 2016 and
2015, (iii) Consolidated Balance Sheets as of December 31, 2017 and 2016, (iv) Consolidated Statements of
Cash Flows for the years ended December 31, 2017, 2016 and 2015, (v) Consolidated Statements of
Shareowners’ Equity for the years ended December 31, 2017, 2016 and 2015 and (vi) the Notes to
Consolidated Financial Statements.
________________________________
*Management contracts and compensatory plans and arrangements required to be filed as exhibits pursuant to Item 15(b) of
Form 10-K.
163
ITEM 16. FORM 10-K SUMMARY
None.
SIGNATURES
Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the Registrant has duly caused this
report to be signed on its behalf by the undersigned, thereunto duly authorized.
THE COCA-COLA COMPANY
(Registrant)
By: /s/ JAMES QUINCEY
James R. Quincey
President and Chief Executive Officer
Date: February 23, 2018
Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the following
persons on behalf of the Registrant and in the capacities and on the dates indicated.
/s/ JAMES QUINCEY /s/ KATHY N. WALLER
James R. Quincey
President, Chief Executive Officer and a Director
(Principal Executive Officer)
Kathy N. Waller
Executive Vice President, Chief Financial Officer
and President, Enabling Services
(Principal Financial Officer)
February 23, 2018 February 23, 2018
/s/ LARRY M. MARK /s/ MARK RANDAZZA
Larry M. Mark
Vice President and Controller
(On behalf of the Registrant)
Mark Randazza
Vice President, Assistant Controller and Chief Accounting
Officer
(Principal Accounting Officer)
February 23, 2018 February 23, 2018
* *
Muhtar Kent
Chairman of the Board of Directors and a Director
Ana Botín
Director
February 23, 2018 February 23, 2018
* *
Herbert A. Allen
Director
Richard M. Daley
Director
February 23, 2018 February 23, 2018
* *
Ronald W. Allen
Director
Barry Diller
Director
February 23, 2018 February 23, 2018
* *
Marc Bolland
Director
Helene D. Gayle
Director
February 23, 2018 February 23, 2018
164
* *
Alexis M. Herman
Director
Sam Nunn
Director
February 23, 2018 February 23, 2018
* *
Robert A. Kotick
Director
David B. Weinberg
Director
February 23, 2018 February 23, 2018
*
Maria Elena Lagomasino
Director
February 23, 2018
*By: /s/ JENNIFER MANNING
Jennifer Manning
Attorney-in-fact
February 23, 2018
 

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COCA COLA STUDY
You are a Business Analyst with Finance Group at Berkshire Hathaway Inc. (“Berkshire”).
Berkshire Hathaway Inc. is a holding company owning subsidiaries that engage in a number of diverse business activities including property and casualty insurance and reinsurance, freight rail transportation, utilities and energy, finance, manufacturing, services and retailing. It is now the end of 2017 and your department must review the financial statements of Berkshire’s investments.
The Finance department has been broken down into teams, and each team is to present a financial statement analysis of a subsidiary of Berkshire. Each has been assigned with a company that Berkshire owns, or has a significant ownership interest.
Prepare a financial analysis, a written report for submission to the department, of your respective target company.
Is the target company performing well in 2016 and 2015 (or the last two years of annual report)? Using the Financial Analysis framework (from the course) and the financial ratios, analyze the financial performance of the company. Discuss any areas of concern, as well as improvement, that you identified in your analysis.
Present your conclusion on the overall financial performance of your target company.
The written report cannot be more than 8 pages (excluding Appendices), double spaced and 12 font. Pages in excess of this limit will not read or graded.
In the Appendix of the written report, please include a copy of the Balance Sheet, Income Statement and Cash Flow Statement.
Please provide a pdf copy of the financial statements and notes, separate from
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 10-K
(Mark One)
ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the fiscal year ended December 31, 2017
OR
TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the transition period from to
Commission File Number 001-02217
(Exact name of Registrant as specified in its charter)
Delaware
(State or other jurisdiction of incorporation or organization)
58-0628465
(I.R.S. Employer Identification No.)
One Coca-Cola Plaza, Atlanta, Georgia
(Address of principal executive offices)
30313
(Zip Code)
Registrant’s telephone number, including area code: (404) 676-2121
Securities registered pursuant to Section 12(b) of the Act:
Title of each class Name of each exchange on which registered
Common Stock, $0.25 Par Value New York Stock Exchange
Floating Rate Notes Due 2019 New York Stock Exchange
Floating Rate Notes Due 2019 New York Stock Exchange
0.000% Notes Due 2021 New York Stock Exchange
1.125% Notes Due 2022 New York Stock Exchange
0.75% Notes Due 2023 New York Stock Exchange
0.500% Notes Due 2024 New York Stock Exchange
1.875% Notes Due 2026 New York Stock Exchange
1.125% Notes Due 2027 New York Stock Exchange
1.625% Notes Due 2035 New York Stock Exchange
1.100% Notes Due 2036 New York Stock Exchange
Securities registered pursuant to Section 12(g) of the Act: None
___________________________________________________
Indicate by check mark if the Registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. Yes No
Indicate by check mark if the Registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Exchange Act. Yes No
Indicate by check mark whether the Registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding
12 months and (2) has been subject to such filing requirements for the past 90 days. Yes No
Indicate by check mark whether the Registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted
and posted pursuant to Rule 405 of Regulation S-T (§ 232.405 of this chapter) during the preceding 12 months (or for such shorter period that the Registrant was required to
submit and post such files). Yes No
Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K (§ 229.405 of this chapter) is not contained herein, and will not be contained,
to the best of Registrant’s knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-K or any amendment to this
Form 10 K.
Indicate by check mark whether the Registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting company or an emerging growth
company. See the definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company” and “emerging growth company” in Rule 12b-2 of the Exchange Act.
Large accelerated filer Accelerated filer Non-accelerated filer
(Do not check if a smaller reporting
company)
Smaller reporting company Emerging growth company
If an emerging growth company, indicate by check mark if the Registrant has elected not to use the extended transition period for complying with
any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act.
Indicate by check mark if the Registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes No
The aggregate market value of the common equity held by non-affiliates of the Registrant (assuming for these purposes, but without conceding, that all executive officers and
Directors are “affiliates” of the Registrant) as of June 30, 2017, the last business day of the Registrant’s most recently completed second fiscal quarter, was $189,848,200,565
(based on the closing sale price of the Registrant’s Common Stock on that date as reported on the New York Stock Exchange).
The number of shares outstanding of the Registrant’s Common Stock as of February 16, 2018, was 4,265,906,533.
DOCUMENTS INCORPORATED BY REFERENCE
Portions of the Company’s Proxy Statement for the Annual Meeting of Shareowners to be held on April 25, 2018, are incorporated by reference in Part III.
THE COCA-COLA COMPANY AND SUBSIDIARIES
Table of Contents
Page
Forward-Looking Statements
Part I
Item 1. Business
Item 1A. Risk Factors
Item 1B. Unresolved Staff Comments
Item 2. Properties
Item 3. Legal Proceedings
Item 4. Mine Safety Disclosures
Item X. Executive Officers of the Company
Part II
Item 5. Market for Registrant’s Common Equity, Related Stockholder Matters and
Issuer Purchases of Equity Securities
Item 6. Selected Financial Data
Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations
Item 7A. Quantitative and Qualitative Disclosures About Market Risk
Item 8. Financial Statements and Supplementary Data
Item 9. Changes in and Disagreements with Accountants on Accounting and Financial Disclosure
Item 9A. Controls and Procedures
Item 9B. Other Information
Part III
Item 10. Directors, Executive Officers and Corporate Governance
Item 11. Executive Compensation
Item 12. Security Ownership of Certain Beneficial Owners and Management and
Related Stockholder Matters
Item 13. Certain Relationships and Related Transactions, and Director Independence
Item 14. Principal Accountant Fees and Services
Part IV
Item 15. Exhibits and Financial Statement Schedules
Item 16. Form 10-K Summary
Signatures
1
2
10
20
20
21
22
23
26
28
28
69
71
152
152
152
153
153
153
153
153
154
163
163
1
FORWARD-LOOKING STATEMENTS
This report contains information that may constitute “forward-looking statements.” Generally, the words “believe,” “expect,”
“intend,” “estimate,” “anticipate,” “project,” “will” and similar expressions identify forward-looking statements, which
generally are not historical in nature. However, the absence of these words or similar expressions does not mean that a
statement is not forward-looking. All statements that address operating performance, events or developments that we expect or
anticipate will occur in the future — including statements relating to volume growth, share of sales and earnings per share
growth, and statements expressing general views about future operating results — are forward-looking statements.
Management believes that these forward-looking statements are reasonable as and when made. However, caution should be
taken not to place undue reliance on any such forward-looking statements because such statements speak only as of the date
when made. Our Company undertakes no obligation to publicly update or revise any forward-looking statements, whether as a
result of new information, future events or otherwise, except as required by law. In addition, forward-looking statements are
subject to certain risks and uncertainties that could cause our Company’s actual results to differ materially from historical
experience and our present expectations or projections. These risks and uncertainties include, but are not limited to, those
described in Part I, “Item 1A. Risk Factors” and elsewhere in this report and those described from time to time in our future
reports filed with the Securities and Exchange Commission.
2
PART I
ITEM 1. BUSINESS
In this report, the terms “The Coca-Cola Company,” “Company,” “we,” “us” and “our” mean The Coca-Cola Company and all
entities included in our consolidated financial statements.
General
The Coca-Cola Company is the world’s largest beverage company. We own or license and market more than 500 nonalcoholic
beverage brands, which we group into the following category clusters: sparkling soft drinks; water, enhanced water and sports
drinks; juice, dairy and plant-based beverages; tea and coffee; and energy drinks. We own and market four of the world’s top
five nonalcoholic sparkling soft drink brands: Coca-Cola, Diet Coke, Fanta and Sprite. Finished beverage products bearing our
trademarks, sold in the United States since 1886, are now sold in more than 200 countries.
We make our branded beverage products available to consumers throughout the world through our network of Company-owned
or -controlled bottling and distribution operations as well as independent bottling partners, distributors, wholesalers and
retailers — the world’s largest beverage distribution system. Beverages bearing trademarks owned by or licensed to us account
for more than 1.9 billion of the approximately 60 billion servings of all beverages consumed worldwide every day.
We believe our success depends on our ability to connect with consumers by providing them with a wide variety of beverage
options to meet their desires, needs and lifestyles. Our success further depends on the ability of our people to execute
effectively, every day.
Our objective is to use our Company’s assets — our brands, financial strength, unrivaled distribution system, global reach, and
the talent and strong commitment of our management and associates — to become more competitive and to accelerate growth
in a manner that creates value for our shareowners.
We were incorporated in September 1919 under the laws of the State of Delaware and succeeded to the business of a Georgia
corporation with the same name that had been organized in 1892.
Operating Segments
The Company’s operating structure is the basis for our internal financial reporting. As of December 31, 2017, our operating
structure included the following operating segments, the first five of which are sometimes referred to as “operating groups” or
“groups”:
• Europe, Middle East and Africa
• Latin America
• North America
• Asia Pacific
• Bottling Investments
• Corporate
Except to the extent that differences among operating segments are material to an understanding of our business taken as a
whole, the description of our business in this report is presented on a consolidated basis.
For financial information about our operating segments and geographic areas, refer to Note 19 of Notes to Consolidated
Financial Statements set forth in Part II, “Item 8. Financial Statements and Supplementary Data” of this report, incorporated
herein by reference. For certain risks attendant to our non-U.S. operations, refer to “Item 1A. Risk Factors” below.
Products and Brands
As used in this report:
• “concentrates” means flavoring ingredients and, depending on the product, sweeteners used to prepare syrups or finished
beverages and includes powders or minerals for purified water products such as Dasani;
• “syrups” means beverage ingredients produced by combining concentrates and, depending on the product, sweeteners
and added water;
• “fountain syrups” means syrups that are sold to fountain retailers, such as restaurants and convenience stores, which use
dispensing equipment to mix the syrups with sparkling or still water at the time of purchase to produce finished
beverages that are served in cups or glasses for immediate consumption;
3
• “Company Trademark Beverages” means beverages bearing our trademarks and certain other beverage products bearing
trademarks licensed to us by third parties for which we provide marketing support and from the sale of which we derive
economic benefit; and
• “Trademark Coca-Cola Beverages” or “Trademark Coca-Cola” means beverages bearing the trademark Coca-Cola or
any trademark that includes Coca-Cola or Coke (that is, Coca-Cola, Coca-Cola Life, Diet Coke/Coca-Cola Light and
Coca-Cola Zero Sugar and all their variations and any line extensions, including caffeine free Diet Coke, Cherry Coke,
etc.). Likewise, when we use the capitalized word “Trademark” together with the name of one of our other beverage
products (such as “Trademark Fanta,” “Trademark Sprite” or “Trademark Simply”), we mean beverages bearing the
indicated trademark (that is, Fanta, Sprite or Simply, respectively) and all its variations and line extensions (such that
“Trademark Fanta” includes Fanta Orange, Fanta Zero Orange, Fanta Apple, etc.; “Trademark Sprite” includes Sprite,
Diet Sprite, Sprite Zero, Sprite Light, etc.; and “Trademark Simply” includes Simply Orange, Simply Apple, Simply
Grapefruit, etc.).
Our Company markets, manufactures and sells:
• beverage concentrates, sometimes referred to as “beverage bases,” and syrups, including fountain syrups (we refer to this
part of our business as our “concentrate business” or “concentrate operations”); and
• finished sparkling soft drinks and other nonalcoholic beverages (we refer to this part of our business as our “finished
product business” or “finished product operations”).
Generally, finished product operations generate higher net operating revenues but lower gross profit margins than concentrate
operations.
In our concentrate operations, we typically generate net operating revenues by selling concentrates and syrups to authorized
bottling operations (to which we typically refer as our “bottlers” or our “bottling partners”). Our bottling partners either
combine the concentrates with sweeteners (depending on the product), still water and/or sparkling water, or combine the syrups
with sparkling water to produce finished beverages. The finished beverages are packaged in authorized containers — such as
cans and refillable and nonrefillable glass and plastic bottles — bearing our trademarks or trademarks licensed to us and are
then sold to retailers directly or, in some cases, through wholesalers or other bottlers. Outside the United States, we also sell
concentrates for fountain beverages to our bottling partners who are typically authorized to manufacture fountain syrups, which
they sell to fountain retailers such as restaurants and convenience stores which use the fountain syrups to produce beverages for
immediate consumption, or to authorized fountain wholesalers who in turn sell and distribute the fountain syrups to fountain
retailers.
In our finished product operations, we typically generate net operating revenues by selling sparkling soft drinks and a variety of
other nonalcoholic beverages, including water, enhanced water and sports drinks; juice, dairy and plant-based beverages; tea
and coffee; and energy drinks, to retailers or to distributors, wholesalers and bottling partners who distribute them to retailers.
These finished product operations consist primarily of our Company-owned or -controlled bottling, sales and distribution
operations which are included in our Bottling Investments operating segment. In addition, in the United States, we manufacture
fountain syrups and sell them to fountain retailers, such as restaurants and convenience stores who use the fountain syrups to
produce beverages for immediate consumption, or to authorized fountain wholesalers or bottling partners who resell the
fountain syrups to fountain retailers. We authorize these wholesalers to resell our fountain syrups through nonexclusive
appointments that neither restrict us in setting the prices at which we sell fountain syrups to the wholesalers nor restrict the
territories in which the wholesalers may resell in the United States. Our finished product business also includes juice and other
still beverage production operations in North America. Our fountain syrup sales in the United States and the juice and other still
beverage production operations in North America are included in our North America operating segment.
For information regarding net operating revenues and unit case volume related to our concentrate operations and finished
product operations, refer to the heading “Our Business — General” set forth in Part II, “Item 7. Management’s Discussion and
Analysis of Financial Condition and Results of Operations” of this report, which is incorporated herein by reference.
For information regarding how we measure the volume of Company beverage products sold by the Coca-Cola system, refer to
the heading “Operations Review — Beverage Volume” set forth in Part II, “Item 7. Management’s Discussion and Analysis of
Financial Condition and Results of Operations” of this report, which is incorporated herein by reference.
4
We own numerous valuable nonalcoholic beverage brands, including the following:
Coca-Cola Georgia2 Dasani Ice Dew10
Diet Coke/Coca-Cola Light Powerade Simply6
I LOHAS11
Coca-Cola Zero Sugar1 Del Valle3 Glacéau Vitaminwater Ayataka12
Fanta Schweppes4 Gold Peak7
Sprite Aquarius FUZE TEA8
Minute Maid Minute Maid Pulpy5 Glacéau Smartwater9
1 Including Coca-Cola No Sugar and Coca-Cola Zero.
2 Georgia is primarily a coffee brand sold mainly in Japan.
3 Del Valle is a juice and juice drink brand sold in Latin America. In Mexico and Brazil, we manufacture, market and sell Del Valle beverage
products through joint ventures with our bottling partners.
4 Schweppes is owned by the Company in certain countries other than the United States.
5 Minute Maid Pulpy is a juice drink brand sold primarily in Asia Pacific.
6 Simply is a juice and juice drink brand sold in North America.
7 Gold Peak is primarily a tea brand sold in North America.
8 FUZE TEA is a brand sold outside of North America.
9 Glacéau Smartwater is a vapor-distilled water with added electrolytes which is sold mainly in North America and Great Britain.
10 Ice Dew is a water brand sold in China.
11 I LOHAS is a water brand sold primarily in Japan.
12 Ayataka is a green tea brand sold primarily in Japan.
In addition to the beverage brands we own, we also provide marketing support and otherwise participate in the sales of other
nonalcoholic beverage brands through licenses, joint ventures and strategic partnerships, including, but not limited to, the
following:
• We and certain of our bottlers distribute certain brands of Monster Beverage Corporation (“Monster”), primarily
Monster Energy, in designated territories in the United States, Canada and other international territories pursuant to
distribution coordination agreements between the Company and Monster and related distribution agreements between
Monster and Company-owned or -controlled bottling operations and independent bottling and distribution partners.
• We have a strategic partnership with Aujan Industries Company J.S.C. (“Aujan”), one of the largest independent
beverage companies in the Middle East. We own 50 percent of the entity that holds the rights in certain territories to
brands produced and distributed by Aujan, including Rani, a juice brand, and Barbican, a flavored malt beverage
brand.
• fairlife, LLC (“fairlife”), our joint venture with Select Milk Producers, Inc., a dairy cooperative, is a health and
wellness dairy company whose products include fairlife ultra-filtered milk and Core Power, a high-protein milkshake.
We and certain of our bottling partners distribute fairlife products in the United States and Canada.
Consumer demand determines the optimal menu of Company product offerings. Consumer demand can vary from one market
to another and can change over time within a single market. Employing our business strategy, our Company seeks to further
build its existing brands and, at the same time, to broaden its portfolio of brands, products and services in order to create and
satisfy consumer demand in every market.
Distribution System
We make our branded beverage products available to consumers in more than 200 countries through our network of Companyowned
or -controlled bottling and distribution operations, independent bottling partners, distributors, wholesalers and
retailers — the world’s largest beverage distribution system. Consumers enjoy finished beverage products bearing trademarks
owned by or licensed to us at a rate of more than 1.9 billion servings each day. We continue to expand our marketing presence
in an effort to increase our unit case volume and net operating revenues in developed, developing and emerging markets. Our
strong and stable bottling and distribution system helps us to capture growth by manufacturing, distributing and selling
existing, enhanced and new innovative products to our consumers throughout the world.
5
The Coca-Cola system sold 29.2 billion, 29.3 billion and 29.2 billion unit cases of our products in 2017, 2016 and 2015,
respectively. Sparkling soft drinks represented 69 percent, 69 percent and 70 percent of our worldwide unit case volume for
2017, 2016 and 2015, respectively. Trademark Coca-Cola accounted for 45 percent, 45 percent and 46 percent of our
worldwide unit case volume for 2017, 2016 and 2015, respectively.
In 2017, unit case volume in the United States represented 19 percent of the Company’s worldwide unit case volume. Of the
U.S. unit case volume, 62 percent was attributable to sparkling soft drinks. Trademark Coca-Cola accounted for 43 percent of
U.S. unit case volume. Unit case volume outside the United States represented 81 percent of the Company’s worldwide unit
case volume for 2017. The countries outside the United States in which our unit case volumes were the largest were Mexico,
China, Brazil and Japan, which together accounted for 31 percent of our worldwide unit case volume. Of the non-U.S. unit case
volume, 71 percent was attributable to sparkling soft drinks. Trademark Coca-Cola accounted for 45 percent of non-U.S. unit
case volume.
Our five largest independent bottling partners based on unit case volume in 2017 were:
• Coca-Cola FEMSA, S.A.B. de C.V. (“Coca-Cola FEMSA”), which has bottling and distribution operations in Mexico
(a substantial part of central Mexico, including Mexico City, as well as southeast and northeast Mexico), Guatemala
(Guatemala City and surrounding areas), Nicaragua (nationwide), Costa Rica (nationwide), Panama (nationwide),
Colombia (most of the country), Venezuela (nationwide), Brazil (greater São Paulo, Campiñas, Santos, the state of
Mato Grosso do Sul, the state of Paraná, the state of Santa Catarina, part of the state of Rio Grande do Sul, part of the
state of Goiás, part of the state of Rio de Janeiro and part of the state of Minas Gerais), Argentina (federal capital of
Buenos Aires and surrounding areas) and the Philippines (nationwide);
• Coca-Cola European Partners plc (“CCEP”), which has bottling and distribution operations in Andorra, Belgium,
France, Germany, Great Britain, Iceland, Luxembourg, Monaco, the Netherlands, Norway, Portugal, Spain and
Sweden;
• Coca-Cola HBC AG (“Coca-Cola Hellenic”), which has bottling and distribution operations in Armenia, Austria,
Belarus, Bosnia and Herzegovina, Bulgaria, Croatia, Cyprus, the Czech Republic, Estonia, the Former Yugoslav
Republic of Macedonia, Greece, Hungary, Italy, Latvia, Lithuania, Moldova, Montenegro, Nigeria, Northern Ireland,
Poland, Republic of Ireland, Romania, the Russian Federation, Serbia, Slovakia, Slovenia, Switzerland and Ukraine;
• Arca Continental, S.A.B. de C.V., which has bottling and distribution operations in northern and western Mexico,
northern Argentina, Ecuador, Peru and the state of Texas and parts of the states of New Mexico, Oklahoma and
Arkansas in the United States; and
• Swire Beverages, which has bottling and distribution operations in Hong Kong, Taiwan, 11 provinces and the
Shanghai Municipality in the eastern and southern areas of mainland China, and territories in 13 states in the western
United States.
In 2017, these five bottling partners combined represented 41 percent of our total unit case volume.
Being a bottler does not create a legal partnership or joint venture between us and our bottlers. Our bottlers are independent
contractors and are not our agents.
Bottler’s Agreements
We have separate contracts, to which we generally refer as “bottler’s agreements,” with our bottling partners regarding the
manufacture and sale of Company products. Subject to specified terms and conditions and certain variations, the bottler’s
agreements generally authorize the bottlers to prepare specified Company Trademark Beverages, to package the same in
authorized containers, and to distribute and sell the same in (but, subject to applicable local law, generally only in) an identified
territory. The bottler is obligated to purchase its entire requirement of concentrates or syrups for the designated Company
Trademark Beverages from the Company or Company-authorized suppliers. We typically agree to refrain from selling or
distributing, or from authorizing third parties to sell or distribute, the designated Company Trademark Beverages throughout
the identified territory in the particular authorized containers; however, we typically reserve for ourselves or our designee the
right (1) to prepare and package such Company Trademark Beverages in such containers in the territory for sale outside the
territory, (2) to prepare, package, distribute and sell such Company Trademark Beverages in the territory in any other manner or
form (territorial restrictions on bottlers vary in some cases in accordance with local law), and (3) to handle certain key accounts
(accounts that cover multiple territories).
While under most of our bottler’s agreements we generally have complete flexibility to determine the price and other terms of
sale of the concentrates and syrups we sell to our bottlers, as a practical matter, our Company’s ability to exercise its contractual
flexibility to determine the price and other terms of sale of concentrates and syrups is subject, both outside and within the
United States, to competitive market conditions. In addition, in some instances we have agreed or may in the future agree with
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a bottler with respect to concentrate pricing on a prospective basis for specified time periods. Also, in some markets, in an
effort to allow our Company and our bottling partners to grow together through shared value, aligned incentives and the
flexibility necessary to meet consumers’ always changing needs and tastes, we worked with our bottling partners to develop and
implement an incidence-based concentrate pricing model. Under this model, the concentrate price we charge is impacted by a
number of factors, including, but not limited to, bottler pricing, the channels in which the finished products are sold and
package mix.
As further discussed below, our bottler’s agreements for territories outside the United States differ in some respects from our
bottler’s agreements for territories within the United States.
Bottler’s Agreements Outside the United States
Bottler’s agreements between us and our authorized bottlers outside the United States generally are of stated duration, subject in
some cases to possible extensions or renewals. Generally, these bottler’s agreements are subject to termination by the Company
following the occurrence of certain designated events, including defined events of default and certain changes in ownership or
control of the bottlers. Most of the bottler’s agreements in force between us and bottlers outside the United States authorize the
bottlers to manufacture and distribute fountain syrups, usually on a nonexclusive basis.
In certain parts of the world outside the United States, we have not granted comprehensive beverage production rights to the
bottlers. In such instances, we or our authorized suppliers sell Company Trademark Beverages to the bottlers for sale and
distribution throughout the designated territory, often on a nonexclusive basis.
Bottler’s Agreements Within the United States
In the United States, most bottlers operate under a “comprehensive beverage agreement” (“CBA”) that is of stated duration,
subject in most cases to renewal rights of bottlers and in some cases to renewal rights of the Company. Certain bottlers continue
to operate under legacy bottler’s agreements with no stated expiration date for Trademark Coca-Cola Beverages and other colaflavored
beverages. The bottler’s agreements in the United States are subject to termination by the Company for
nonperformance or upon the occurrence of certain defined events of default that may vary from contract to contract.
In conjunction with implementing a new beverage partnership model in North America, the Company granted certain additional
exclusive territory rights for the distribution, promotion, marketing and sale of Company-owned and licensed beverage
products (as defined by the CBAs) to certain U.S. bottlers. These expanding bottlers entered into new CBAs, to which we
sometimes refer as “expanding bottler CBAs,” which apply to newly granted territories as well as any legacy territories, and
provide consistency across each such bottler’s respective territory and consistency with other U.S. bottlers that have executed
an expanding bottler CBA. Under the expanding bottler CBAs, the Company generally retained the rights to produce the
applicable beverage products for territories not covered by specific manufacturing agreements and such bottlers purchase from
the Company (or from Company-authorized manufacturing bottlers) substantially all of the finished beverage products needed
in order to service the customers in these territories. The expanding bottler CBA has a term of 10 years and is renewable, in
most cases by the bottler, and in some cases by the Company, indefinitely for successive additional terms of 10 years each, and
includes additional requirements that provide for, among other things, a binding national governance model, mandatory
incidence pricing and certain core performance requirements. The Company also entered into manufacturing agreements that
authorize certain expanding bottlers that have executed expanding bottler CBAs to manufacture certain beverage products for
their own account and for supply to other bottlers. In addition, certain U.S. bottlers that were not granted additional exclusive
territory rights converted or agreed to convert their legacy bottler’s agreements to a form of CBA to which we sometimes refer
as “non-expanding bottler CBA.” This form of CBA has a term of 10 years and is renewable by the bottler indefinitely for
successive additional terms of 10 years each and is substantially similar in most material respects to the expanding bottler
CBA, including with respect to requirements for a binding national governance model and mandatory incidence pricing, but
includes core performance requirements that vary in certain respects from those in the expanding bottler CBA.
Those bottlers that have not signed a CBA continue to operate under legacy bottler’s agreements that include pricing formulas
that generally provide for a baseline price for certain Trademark Coca-Cola Beverages and other cola-flavored Company
Trademark Beverages. This baseline price may be adjusted periodically by the Company, up to a maximum indexed ceiling
price, and is adjusted quarterly based upon changes in certain sugar or sweetener prices, as applicable. The U.S. unit case
volume manufactured, sold and distributed under these legacy bottler’s agreements is not material.
Under the terms of the bottler’s agreements, bottlers in the United States generally are not authorized to manufacture fountain
syrups. Rather, the Company manufactures and sells fountain syrups to authorized fountain wholesalers (including certain
authorized bottlers) and some fountain retailers. These wholesalers in turn sell the syrups or deliver them on our behalf to
restaurants and other retailers.
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Promotions and Marketing Programs
In addition to conducting our own independent advertising and marketing activities, we may provide promotional and
marketing support and/or funds to our bottlers. In most cases, we do this on a discretionary basis under the terms of
commitment letters or agreements, even though we are not obligated to do so under the terms of the bottler’s or distribution
agreements between our Company and the bottlers. Also, on a discretionary basis in most cases, our Company may develop and
introduce new products, packages and equipment to assist the bottlers. Likewise, in many instances, we provide promotional
and marketing services and/or funds and/or dispensing equipment and repair services to fountain and bottle/can retailers,
typically pursuant to marketing agreements. The aggregate amount of funds provided by our Company to bottlers, resellers or
other customers of our Company’s products, principally for participation in promotional and marketing programs, was
$6.2 billion in 2017.
Investments in Bottling Operations
Most of our branded beverage products are manufactured, sold and distributed by independent bottling partners. However, from
time to time we acquire or take control of bottling operations, often in underperforming markets where we believe we can use
our resources and expertise to improve performance. Owning such a controlling interest enables us to compensate for limited
local resources; help focus the bottler’s sales and marketing programs; assist in the development of the bottler’s business and
information systems; and establish an appropriate capital structure for the bottler. In line with our long-term bottling strategy,
we may periodically consider options for divesting or reducing our ownership interest in a Company-owned or -controlled
bottler, typically by selling our interest in a particular bottling operation to an independent bottler to improve Coca-Cola system
efficiency. When we sell our interest in a bottling operation to one of our other bottling partners in which we have an equity
method investment, our Company continues to participate in the bottler’s results of operations through our share of the equity
method investee’s earnings or losses.
In addition, from time to time we make equity investments representing noncontrolling interests in selected bottling operations
with the intention of maximizing the strength and efficiency of the Coca-Cola system’s production, marketing, sales and
distribution capabilities around the world by providing expertise and resources to strengthen those businesses. These
investments are intended to result in increases in unit case volume, net revenues and profits at the bottler level, which in turn
generate increased sales for our Company’s concentrate business. When our equity investment provides us with the ability to
exercise significant influence over the investee bottler’s operating and financial policies, we account for the investment under
the equity method, and we sometimes refer to such a bottler as an “equity method investee bottler” or “equity method investee.”
Seasonality
Sales of our nonalcoholic ready-to-drink beverages are somewhat seasonal, with the second and third calendar quarters
accounting for the highest sales volumes. The volume of sales in the beverage business may be affected by weather conditions.
Competition
The nonalcoholic beverage segment of the commercial beverage industry is highly competitive, consisting of numerous
companies ranging from small or emerging to very large and well established. These include companies that, like our Company,
compete in multiple geographic areas, as well as businesses that are primarily regional or local in operation. Competitive
products include numerous nonalcoholic sparkling soft drinks; various water products, including flavored and enhanced waters;
juices and nectars; fruit drinks and dilutables (including syrups and powdered drinks); coffees and teas; energy, sports and other
performance-enhancing drinks; filtered milk and other dairy-based drinks; functional beverages, including vitamin-based
products and relaxation beverages; and various other nonalcoholic beverages. These competitive beverages are sold to
consumers in both ready-to-drink and other than ready-to-drink form. In many of the countries in which we do business,
including the United States, PepsiCo, Inc. (“PepsiCo”), is one of our primary competitors. Other significant competitors
include, but are not limited to, Nestlé S.A. (“Nestlé”), Dr Pepper Snapple Group, Inc. (“DPSG”), Groupe Danone, Mondel z
International, Inc. (“Mondel z”), The Kraft Heinz Company (“Kraft”), Suntory Beverage & Food Limited (“Suntory”) and
Unilever. We also compete against numerous regional and local companies and, in some markets, against retailers that have
developed their own store or private label beverage brands.
Competitive factors impacting our business include, but are not limited to, pricing, advertising, sales promotion programs, instore
displays and point-of-sale marketing, product and ingredient innovation, increased efficiency in production techniques,
the introduction of new packaging, new vending and dispensing equipment, and brand and trademark development and
protection.
Our competitive strengths include leading brands with high levels of consumer acceptance; a worldwide network of bottlers
and distributors of Company products; sophisticated marketing capabilities; and a talented group of dedicated associates. Our
competitive challenges include strong competition in all geographic regions and, in many countries, a concentrated retail sector
with powerful buyers able to freely choose among Company products, products of competitive beverage suppliers and
individual retailers’ own store or private label beverage brands.
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Raw Materials
Water is a main ingredient in substantially all of our products. While historically we have not experienced significant water
supply difficulties, water is a limited natural resource in many parts of the world, and our Company recognizes water
availability, quality and sustainability, for both our operations and also the communities where we operate, as one of the key
challenges facing our business.
In addition to water, the principal raw materials used in our business are nutritive and non-nutritive sweeteners. In the United
States, the principal nutritive sweetener is high fructose corn syrup (“HFCS”), which is nutritionally equivalent to sugar. HFCS
is available from numerous domestic sources and has historically been subject to fluctuations in its market price. The principal
nutritive sweetener used by our business outside the United States is sucrose, i.e., table sugar, which is also available from
numerous sources and has historically been subject to fluctuations in its market price. Our Company generally has not
experienced any difficulties in obtaining its requirements for nutritive sweeteners. In the United States, we purchase HFCS to
meet our and our bottlers’ requirements with the assistance of Coca-Cola Bottlers’ Sales & Services Company LLC (“CCBSS”).
CCBSS is a limited liability company that is owned by authorized Coca-Cola bottlers doing business in the United States.
Among other things, CCBSS provides procurement services to our Company for the purchase of various goods and services in
the United States, including HFCS.
The principal non-nutritive sweeteners we use in our business are aspartame, acesulfame potassium, sucralose, saccharin,
cyclamate and steviol glycosides. Generally, these raw materials are readily available from numerous sources. However, our
Company purchases aspartame, an important non-nutritive sweetener that is used alone or in combination with other important
non-nutritive sweeteners such as saccharin or acesulfame potassium in our low- and no-calorie sparkling beverage products,
primarily from Ajinomoto Co., Inc. and SinoSweet Co., Ltd., which we consider to be our primary sources for the supply of
this product. In addition, we purchase sucralose, which we consider a critical raw material, from a limited number of suppliers
in the United States and China. We work closely with our primary sucralose suppliers to maintain continuity of supply.
However, global demand for sucralose has increased in recent years as consumer products companies are reformulating food
and beverages to replace high-intensity sweeteners with non-nutritive sweeteners, primarily sucralose. In addition, the Chinese
sucralose industry has been impacted by the imposition of stringent environmental requirements that have reduced or closed
production. To mitigate the impact of the increase in demand and tightening of supply of sucralose, we are working with our
existing suppliers to secure additional volume and are expanding our sucralose supplier base as well as assessing additional
internal contingency plans to address any potential shortages. Our Company generally has not experienced major difficulties in
obtaining its requirements for non-nutritive sweeteners and we do not anticipate such difficulties in the future.
Juice and juice concentrate from various fruits, particularly orange juice and orange juice concentrate, are the principal raw
materials for our juice and juice drink products. We source our orange juice and orange juice concentrate primarily from
Florida and the Southern Hemisphere (particularly Brazil). We work closely with Cutrale Citrus Juices U.S.A., Inc., our
primary supplier of orange juice from Florida and Brazil, to ensure an adequate supply of orange juice and orange juice
concentrate that meets our Company’s standards. However, the citrus industry is impacted by greening disease and the
variability of weather conditions. In particular, freezing weather or hurricanes in central Florida may result in shortages and
higher prices for orange juice and orange juice concentrate throughout the industry. In addition, greening disease is reducing the
number of trees and increasing grower costs and prices.
Our Company-owned or consolidated bottling operations and our finished product business also purchase various other raw
materials including, but not limited to, polyethylene terephthalate (“PET”) resin, preforms and bottles; glass and aluminum
bottles; aluminum and steel cans; plastic closures; aseptic fiber packaging; labels; cartons; cases; postmix packaging; and
carbon dioxide. We generally purchase these raw materials from multiple suppliers and historically have not experienced
significant shortages.
Patents, Copyrights, Trade Secrets and Trademarks
Our Company owns numerous patents, copyrights and trade secrets, as well as substantial know-how and technology, which we
collectively refer to in this report as “technology.” This technology generally relates to our Company’s products and the
processes for their production; the packages used for our products; and the design and operation of various processes and
equipment used in our business. Some of the technology is licensed to suppliers and other parties. Our sparkling beverage and
other beverage formulae are among the important trade secrets of our Company.
We own numerous trademarks that are very important to our business. Depending upon the jurisdiction, trademarks are valid as
long as they are in use and/or their registrations are properly maintained. Pursuant to our bottler’s agreements, we authorize our
bottlers to use applicable Company trademarks in connection with their manufacture, sale and distribution of Company
products. In addition, we grant licenses to third parties from time to time to use certain of our trademarks in conjunction with
certain merchandise and food products.
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Governmental Regulation
Our Company is required to comply, and it is our policy to comply, with all applicable laws in the numerous countries
throughout the world in which we do business. In many jurisdictions, compliance with competition laws is of special
importance to us, and our operations may come under special scrutiny by competition law authorities due to our competitive
position in those jurisdictions.
In the United States, the safety, production, transportation, distribution, advertising, labeling and sale of our Company’s
products and their ingredients are subject to the Federal Food, Drug, and Cosmetic Act; the Federal Trade Commission Act; the
Lanham Act; state consumer protection laws; competition laws; federal, state and local workplace health and safety laws;
various federal, state and local environmental protection laws; and various other federal, state and local statutes and
regulations. Outside the United States, our business is subject to numerous similar statutes and regulations, as well as other
legal and regulatory requirements.
Under a California law known as Proposition 65, if the state has determined that a substance causes cancer or harms human
reproduction, a warning must be provided for any product sold in the state that exposes consumers to that substance. The state
maintains lists of these substances and periodically adds other substances to these lists. Proposition 65 exposes all food and
beverage producers to the possibility of having to provide warnings on their products in California because it does not provide
for any generally applicable quantitative threshold below which the presence of a listed substance is exempt from the warning
requirement. Consequently, the detection of even a trace amount of a listed substance can subject an affected product to the
requirement of a warning label. However, Proposition 65 does not require a warning if the manufacturer of a product can
demonstrate that the use of that product exposes consumers to a daily quantity of a listed substance that is:
• below a “safe harbor” threshold that may be established;
• naturally occurring;
• the result of necessary cooking; or
• subject to another applicable exemption.
One or more substances that are currently on the Proposition 65 lists, or that may be added in the future, can be detected in
certain Company products at low levels that are safe. With respect to substances that have not yet been listed under Proposition
65, the Company takes the position that listing is not scientifically justified. With respect to substances that are already listed,
the Company takes the position that the presence of each such substance in Company products is subject to an applicable
exemption from the warning requirement or that the product is otherwise in compliance with Proposition 65. The state of
California and other parties, however, have in the past taken a contrary position and may do so in the future.
Bottlers of our beverage products presently offer and use nonrefillable recyclable containers in the United States and various
other markets around the world. Some of these bottlers also offer and use refillable containers, which are also recyclable. Legal
requirements apply in various jurisdictions in the United States and overseas requiring that deposits or certain ecotaxes or fees
be charged in connection with the sale, marketing and use of certain beverage containers. The precise requirements imposed by
these measures vary. Other types of statutes and regulations relating to beverage container deposits, recycling, ecotaxes and/or
product stewardship also apply in various jurisdictions in the United States and overseas. We anticipate that additional such
legal requirements may be proposed or enacted in the future at local, state and federal levels, both in the United States and
elsewhere.
All of our Company’s facilities and other operations in the United States and elsewhere around the world are subject to various
environmental protection statutes and regulations, including those relating to the use of water resources and the discharge of
wastewater. Our policy is to comply with all such legal requirements. Compliance with these provisions has not had, and we do
not expect such compliance to have, any material adverse effect on our Company’s capital expenditures, net income or
competitive position.
Employees
As of December 31, 2017 and 2016, our Company had approximately 61,800 and 100,300 employees, respectively, of which
approximately 2,900 were employed by consolidated variable interest entities (“VIEs”) as of December 31, 2016. There were
no employees employed by consolidated VIEs as of December 31, 2017. The decrease in the total number of employees in
2017 was primarily due to the refranchising of certain bottling territories that were previously managed by
Coca-Cola Refreshments (“CCR”), the refranchising of our China bottling operations, and our productivity initiatives. This
decrease was partially offset by an increase in the number of employees due to the transition of Anheuser-Busch InBev’s
(“ABI”) controlling interest in Coca-Cola Beverages Africa Proprietary Limited (“CCBA”) to the Company in October 2017.
For additional information about the North America and China refranchising transactions, as well as the transition of ABI’s
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controlling interest in CCBA, refer to Note 2 of Notes to Consolidated Financial Statements set forth in Part II, “Item 8.
Financial Statements and Supplementary Data” of this report. As of December 31, 2017 and 2016, our Company had
approximately 12,400 and 51,000 employees, respectively, located in the United States, of which zero and approximately 400,
respectively, were employed by consolidated VIEs.
Our Company, through its divisions and subsidiaries, is a party to numerous collective bargaining agreements. As of
December 31, 2017, approximately 3,700 employees, excluding seasonal hires, in North America were covered by collective
bargaining agreements. These agreements typically have terms of three years to five years. We currently expect that we will be
able to renegotiate such agreements on satisfactory terms when they expire.
The Company believes that its relations with its employees are generally satisfactory.
Securities Exchange Act Reports
The Company maintains a website at the following address: www.coca-colacompany.com. The information on the Company’s
website is not incorporated by reference in this Annual Report on Form 10-K.
We make available on or through our website certain reports and amendments to those reports that we file with or furnish to the
Securities and Exchange Commission (“SEC”) in accordance with the Securities Exchange Act of 1934, as amended
(“Exchange Act”). These include our Annual Reports on Form 10-K, our Quarterly Reports on Form 10-Q and our Current
Reports on Form 8-K. We make this information available on our website free of charge as soon as reasonably practicable after
we electronically file the information with, or furnish it to, the SEC.
ITEM 1A. RISK FACTORS
In addition to the other information set forth in this report, you should carefully consider the following factors, which could
materially affect our business, financial condition or results of operations in future periods. The risks described below are not
the only risks facing our Company. Additional risks not currently known to us or that we currently deem to be immaterial also
may materially adversely affect our business, financial condition or results of operations in future periods.
Obesity and other health-related concerns may reduce demand for some of our products.
There is growing concern among consumers, public health professionals and government agencies about the health problems
associated with obesity. Increasing public concern about obesity; other health-related public concerns surrounding consumption
of sugar-sweetened beverages; possible new or increased taxes on sugar-sweetened beverages by government entities to reduce
consumption or to raise revenue; additional governmental regulations concerning the marketing, labeling, packaging or sale of
our sugar-sweetened beverages; and negative publicity resulting from actual or threatened legal actions against us or other
companies in our industry relating to the marketing, labeling or sale of sugar-sweetened beverages may reduce demand for, or
increase the cost of, our sugar-sweetened beverages, which could adversely affect our profitability.
Water scarcity and poor quality could negatively impact the Coca-Cola system’s costs and capacity.
Water is a main ingredient in substantially all of our products, is vital to the production of the agricultural ingredients on which
our business relies and is needed in our manufacturing process. It also is critical to the prosperity of the communities we serve.
Water is a limited resource in many parts of the world, facing unprecedented challenges from overexploitation, increasing
demand for food and other consumer and industrial products whose manufacturing processes require water, increasing
pollution, poor management and the effects of climate change. As the demand for water continues to increase around the world,
and as water becomes scarcer and the quality of available water deteriorates, the Coca-Cola system may incur higher costs or
face capacity constraints that could adversely affect our profitability or net operating revenues in the long run.
If we do not address evolving consumer preferences, our business could suffer.
Consumer preferences have evolved and continue to evolve as a result of, among other things, health, wellness and nutrition
considerations, especially the perceived undesirability of artificial ingredients and obesity concerns; shifting consumer
demographics, including aging populations; changes in consumer tastes and needs; changes in consumer lifestyles; location of
origin or source of products and ingredients; and competitive product and pricing pressures. If we fail to address these changes,
or do not successfully anticipate future changes in consumer preferences, our share of sales, revenue growth and overall
financial results could be negatively affected.
Increased competition could hurt our business.
We operate in the highly competitive nonalcoholic beverage segment of the commercial beverage industry. For additional
information regarding the competitive environment in which we operate, including the names of certain of our significant
competitors, refer to the heading “Competition” set forth in Part I, “Item 1. Business” of this report. Our ability to gain or
maintain share of sales in the global market or in various local markets may be limited as a result of actions by competitors. If
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we do not continuously strengthen our capabilities in marketing and innovation to maintain our brand loyalty and market share
while we selectively expand into other profitable categories in the nonalcoholic beverage segment of the commercial beverage
industry, our business could be negatively affected.
Product safety and quality concerns could negatively affect our business.
Our success depends in large part on our ability to maintain consumer confidence in the safety and quality of all of our
products. We have rigorous product safety and quality standards, which we expect our operations as well as our bottling
partners to meet. However, we cannot assure you that despite our strong commitment to product safety and quality we or all of
our bottling partners will always meet these standards, particularly as we expand our product offerings through innovation or
acquisitions into beverage categories, such as value-added dairy and plant-based beverages, that are beyond our traditional
range of beverage products. If we or our bottling partners fail to comply with applicable product safety and quality standards,
or if our beverage products taken to the market are or become contaminated or adulterated by any means, we may be required
to conduct costly product recalls and may become subject to product liability claims and negative publicity, which could cause
our business to suffer.
Public debate and concern about perceived negative health consequences of certain ingredients, such as non-nutritive
sweeteners and biotechnology-derived substances, and of other substances present in our beverage products or packaging
materials, may reduce demand for our beverage products.
Public debate and concern about perceived negative health consequences of certain ingredients in our beverage products, such
as non-nutritive sweeteners and biotechnology-derived substances; substances that are present in our beverage products
naturally or that occur as a result of the manufacturing process, such as 4-methylimidazole (“4-MEI,” a chemical compound
that is formed during the manufacturing of certain types of caramel coloring used in cola-type beverages); or substances used in
packaging materials, such as bisphenol A (“BPA,” an odorless, tasteless food-grade chemical commonly used in the food and
beverage industries as a component in the coating of the interior of cans), may affect consumers’ preferences and cause them to
shift away from some of our beverage products. In addition, increasing public concern about actual or perceived health
consequences of the presence of such ingredients or substances in our beverage products or in packaging materials, whether or
not justified, could result in additional governmental regulations concerning the marketing, labeling or sale of our beverages;
possible new or increased taxes on our beverages by government entities; and negative publicity, or actual or threatened legal
actions against us or other companies in our industry, all of which could damage the reputation of, and may reduce demand for,
our beverage products.
If we are not successful in our innovation activities, our financial results may be negatively affected.
Achieving our business growth objectives depends in part on our ability to evolve and improve our existing beverage products
through innovation and to successfully develop, introduce and market new beverage products. The success of our innovation
activities in turn depends on our ability to correctly anticipate customer and consumer acceptance and trends, obtain, maintain
and enforce necessary intellectual property protections and avoid infringing on the intellectual property rights of others. If we
are not successful in our innovation activities, we may not be able to achieve our growth objectives, which may have a negative
impact on our financial results.
Increased demand for food products and decreased agricultural productivity may negatively affect our business.
We and our bottling partners use a number of key ingredients that are derived from agricultural commodities such as sugarcane,
corn, sugar beets, citrus, coffee and tea in the manufacture and packaging of our beverage products. Increased demand for food
products and decreased agricultural productivity in certain regions of the world as a result of changing weather patterns may
limit the availability or increase the cost of such agricultural commodities and could impact the food security of communities
around the world. If we are unable to implement programs focused on economic opportunity and environmental sustainability
to address these agricultural challenges and fail to make a strategic impact on food security through joint efforts with bottlers,
farmers, communities, suppliers and key partners, as well as through our increased and continued investment in sustainable
agriculture, the affordability of our products and ultimately our business and results of operations could be negatively impacted.
If we are unable to protect our information systems against service interruption, misappropriation of data or breaches of
security, our operations could be disrupted, we may suffer financial losses and our reputation may be damaged.
We rely on networks and information systems and other technology (“information systems”), including the Internet and thirdparty
hosted services, to support a variety of business processes and activities, including procurement and supply chain,
manufacturing, distribution, invoicing and collection of payments, employee processes, consumer marketing, mergers and
acquisitions and research and development. We use information systems to process financial information and results of
operations for internal reporting purposes and to comply with regulatory financial reporting and legal and tax requirements. In
addition, we depend on information systems for digital marketing activities and electronic communications among our
locations around the world and between Company personnel and our bottlers and other customers, suppliers and consumers.
Because information systems are critical to many of the Company’s operating activities, our business may be impacted by
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system shutdowns, service disruptions or security breaches. These incidents may be caused by failures during routine
operations such as system upgrades or by user errors, as well as network or hardware failures, malicious or disruptive software,
unintentional or malicious actions of employees or contractors, cyberattacks by common hackers, criminal groups or nationstate
organizations or social-activist (hacktivist) organizations, geopolitical events, natural disasters, failures or impairments of
telecommunications networks, or other catastrophic events. In addition, such incidents could result in unauthorized or
accidental disclosure of material confidential information or regulated individual personal data. If our information systems
suffer severe damage, disruption or shutdown and our business continuity plans do not effectively resolve the issues in a timely
manner, we could experience delays in reporting our financial results, and we may lose revenue and profits as a result of our
inability to timely manufacture, distribute, invoice and collect payments for concentrate or finished products. Unauthorized or
accidental access to, or destruction, loss, alteration, disclosure, falsification or unavailability of, information could result in
violations of data privacy laws and regulations, damage to the reputation and credibility of the Company, loss of opportunities
to acquire or divest of businesses or brands and loss of ability to commercialize products developed through research and
development efforts and, therefore, could have a negative impact on net operating revenues. In addition, we may suffer
financial and reputational damage because of lost or misappropriated confidential information belonging to us, our current or
former employees, our bottling partners, other customers or suppliers, or consumers or other data subjects, and may become
exposed to legal action and increased regulatory oversight. The Company could also be required to spend significant financial
and other resources to remedy the damage caused by a security breach or to repair or replace networks and information
systems.
Like most major corporations, the Company’s information systems are a target of attacks. Although the incidents that we have
experienced to date have not had a material effect on our business, financial condition or results of operations, there can be no
assurance that such incidents will not have a material adverse effect on us in the future. In order to address risks to our
information systems, we continue to make investments in personnel, technologies, cyber insurance and training of Company
personnel. The Company maintains an information risk management program which is supervised by information technology
management and reviewed by a cross-functional committee. As part of this program, reports that include analysis of emerging
risks as well as the Company’s plans and strategies to address them are regularly prepared and presented to senior management
and the Audit Committee of the Board of Directors.
Changes in the retail landscape or the loss of key retail or foodservice customers could adversely affect our financial
performance.
Our industry is being affected by the trend toward consolidation in the retail channel, particularly in Europe and the United
States. Larger retailers may seek lower prices from us and our bottling partners, may demand increased marketing or
promotional expenditures, and may be more likely to use their distribution networks to introduce and develop private label
brands, any of which could negatively affect the Coca-Cola system’s profitability. In addition, in developed markets,
discounters and value stores, as well as the volume of transactions through e-commerce, are growing at a rapid pace. The
nonalcoholic beverage retail landscape is also very dynamic and constantly evolving in emerging and developing markets,
where modern trade is growing at a faster pace than traditional trade outlets. If we are unable to successfully adapt to the
rapidly changing environment and retail landscape, our share of sales, volume growth and overall financial results could be
negatively affected. In addition, our success depends in part on our ability to maintain good relationships with key retail and
foodservice customers. The loss of one or more of our key retail or foodservice customers could have an adverse effect on our
financial performance.
If we are unable to expand our operations in emerging and developing markets, our growth rate could be negatively
affected.
Our success depends in part on our ability to grow our business in emerging and developing markets, which in turn depends on
economic and political conditions in those markets and on our ability to work with local bottlers to make necessary
infrastructure enhancements to production facilities, distribution networks, sales equipment and technology. Additionally, we
rely on local availability of talented management and staff to establish and manage our operations in these markets. Scarcity or
heavy competition for talented employee resources could impede our abilities in such markets. Moreover, the supply of our
products in emerging and developing markets must match consumers’ demand for those products. Due to product price, limited
purchasing power and cultural differences, there can be no assurance that our products will be accepted in any particular
emerging or developing market.
Fluctuations in foreign currency exchange rates could have a material adverse effect on our financial results.
We earn revenues, pay expenses, own assets and incur liabilities in countries using currencies other than the U.S. dollar,
including the euro, the Japanese yen, the Brazilian real and the Mexican peso. In 2017, we used 73 functional currencies in
addition to the U.S. dollar and derived $20.7 billion of net operating revenues from operations outside the United States.
Because our consolidated financial statements are presented in U.S. dollars, we must translate revenues, income and expenses,
as well as assets and liabilities, into U.S. dollars at exchange rates in effect during or at the end of each reporting period.
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Therefore, increases or decreases in the value of the U.S. dollar against other currencies affect our net operating revenues,
operating income and the value of balance sheet items denominated in foreign currencies. For information regarding the
estimated impact of currency fluctuations on our consolidated and operating segment net operating revenues for 2017 and
2016, refer to the heading “Operations Review — Net Operating Revenues” set forth in Part II, “Item 7. Management’s
Discussion and Analysis of Financial Condition and Results of Operations” of this report. Because of the geographic diversity
of our operations, weaknesses in some currencies might be offset by strengths in others over time. We also use derivative
financial instruments to further reduce our net exposure to foreign currency exchange rate fluctuations. However, we cannot
assure you that fluctuations in foreign currency exchange rates, particularly the strengthening of the U.S. dollar against major
currencies or the currencies of large developing countries, would not materially affect our financial results.
If interest rates increase, our net income could be negatively affected.
We maintain levels of debt that we consider prudent based on our cash flows, interest coverage ratio and percentage of debt to
capital. We use debt financing to lower our cost of capital, which increases our return on shareowners’ equity. This exposes us
to adverse changes in interest rates. When and to the extent appropriate, we use derivative financial instruments to reduce our
exposure to interest rate risks. We cannot assure you, however, that our financial risk management program will be successful
in reducing the risks inherent in exposures to interest rate fluctuations. Our interest expense may also be affected by our credit
ratings. In assessing our credit strength, credit rating agencies consider our capital structure and financial policies as well as the
consolidated balance sheet and other financial information of the Company. In addition, some credit rating agencies also
consider financial information of certain of our major bottlers. It is our expectation that the credit rating agencies will continue
using this methodology. If our credit ratings were to be downgraded as a result of changes in our capital structure; our major
bottlers’ financial performance; changes in the credit rating agencies’ methodology in assessing our credit strength; the credit
agencies’ perception of the impact of credit market conditions on our or our major bottlers’ current or future financial
performance and financial condition; or for any other reason, our cost of borrowing could increase. Additionally, if the credit
ratings of certain bottlers in which we have equity method investments were to be downgraded, such bottlers’ interest expense
could increase, which would reduce our equity income.
We rely on our bottling partners for a significant portion of our business. If we are unable to maintain good relationships
with our bottling partners, our business could suffer.
We generate a significant portion of our net operating revenues by selling concentrates and syrups to independent bottling
partners. As independent companies, our bottling partners, some of which are publicly traded companies, make their own
business decisions that may not always align with our interests. In addition, many of our bottling partners have the right to
manufacture or distribute their own products or certain products of other beverage companies. If we are unable to provide an
appropriate mix of incentives to our bottling partners through a combination of pricing and marketing and advertising support,
or if our bottling partners are not satisfied with our brand innovation and development efforts, they may take actions that, while
maximizing their own short-term profits, may be detrimental to our Company or our brands, or they may devote more of their
energy and resources to business opportunities or products other than those of the Company. Such actions could, in the long
run, have an adverse effect on our profitability.
If our bottling partners’ financial condition deteriorates, our business and financial results could be affected.
We derive a significant portion of our net operating revenues from sales of concentrates and syrups to independent bottling
partners and, therefore, the success of our business depends on our bottling partners’ financial strength and profitability. While
under our agreements with our bottling partners we generally have the right to unilaterally change the prices we charge for our
concentrates and syrups, our ability to do so may be materially limited by our bottling partners’ financial condition and their
ability to pass price increases along to their customers. In addition, we have investments in certain of our bottling partners,
which we account for under the equity method, and our operating results include our proportionate share of such bottling
partners’ income or loss. Our bottling partners’ financial condition is affected in large part by conditions and events that are
beyond our and their control, including competitive and general market conditions in the territories in which they operate; the
availability of capital and other financing resources on reasonable terms; loss of major customers; additional regulations; or
disruptions of bottling operations that may be caused by strikes, work stoppages, labor unrest, natural disasters or other
catastrophic events. A deterioration of the financial condition or results of operations of one or more of our major bottling
partners could adversely affect our net operating revenues from sales of concentrates and syrups; and, if such deterioration
involves one or more of our major equity investee bottling partners, could also result in a decrease in our equity income and/or
impairments of our equity method investments.
Increases in income tax rates, changes in income tax laws or unfavorable resolution of tax matters could have a material
adverse impact on our financial results.
We are subject to income tax in the United States and numerous other jurisdictions in which we generate profits. Our overall
effective income tax rate is a function of applicable local tax rates and the geographic mix of our income from continuing
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operations before taxes, which is itself impacted by currency movements. Consequently, the isolated or combined effects of
unfavorable movements in tax rates, geographic mix, or foreign exchange rates could reduce our after-tax income.
Our annual tax rate is based on our income and the tax laws in the various jurisdictions in which we operate. Significant
judgment is required in determining our annual income tax expense and in evaluating our tax positions. Although we believe
our tax estimates are reasonable, the final determination of tax audits and any related disputes could be materially different
from our historical income tax provisions and accruals. The results of audits or related disputes could have a material effect on
our financial statements for the period or periods for which the applicable final determinations are made and for periods for
which the statute of limitations is open. For instance, the United States Internal Revenue Service (“IRS”) is seeking to increase
our U.S. taxable income for tax years 2007 through 2009 by an amount that creates a potential additional U.S. federal income
tax liability of approximately $3.3 billion for the period, plus interest. For additional information regarding this income tax
dispute, refer to Note 11 of Notes to Consolidated Financial Statements set forth in Part II, “Item 8. Financial Statements and
Supplementary Data” of this report. If this income tax dispute were to be ultimately determined adversely to us, the additional
tax, interest and any potential penalties could have a material adverse impact on the Company’s financial position, results of
operations and cash flows.
The Tax Cuts and Jobs Act (“Tax Reform Act”), which was signed into law on December 22, 2017, significantly affected U.S.
income tax law by changing how the United States imposes income tax on multinational corporations. We have recorded in our
consolidated financial statements provisional amounts based on our current estimates of the effects of the Tax Reform Act in
accordance with our current understanding of the Tax Reform Act and currently available guidance. For additional information
regarding the Tax Reform Act and the provisional tax amounts recorded in our consolidated financial statements, refer to the
heading “Critical Accounting Policies and Estimates — Income Taxes” set forth in Part II, “Item 7. Management’s Discussion
and Analysis of Financial Condition and Results of Operations” of this report. The final amounts may be significantly affected
by regulations and interpretive guidance expected to be issued by the tax authorities, clarifications of the accounting treatment
of various items, our additional analysis, and our refinement of our estimates of the effects of the Tax Reform Act and,
therefore, such final amounts may be materially different than our current provisional amounts, which could materially affect
our tax obligations and effective tax rate.
Increased or new indirect taxes in the United States and throughout the world could negatively affect our business.
Our business operations are subject to numerous duties or taxes that are not based on income, sometimes referred to as “indirect
taxes,” including import duties, excise taxes, sales or value-added taxes, taxes on sugar-sweetened beverages, property taxes
and payroll taxes, in many of the jurisdictions in which we operate, including indirect taxes imposed by state and local
governments. In addition, in the past, the U.S. Congress considered imposing a federal excise tax on beverages sweetened with
sugar, HFCS or other nutritive sweeteners and may consider similar proposals in the future. As federal, state and local
governments in the United States and throughout the world experience significant budget deficits, some lawmakers have
singled out beverages among a plethora of revenue-raising items and have imposed or increased, or proposed to impose or
increase, sales or similar taxes on beverages, particularly sugar-sweetened beverages. Increases in or the imposition of new
indirect taxes on our business operations or products would increase the cost of products or, to the extent levied directly on
consumers, make our products less affordable, which may negatively impact our net operating revenues and profitability.
If we do not realize the economic benefits we anticipate from our productivity initiatives or are unable to successfully
manage their possible negative consequences, our business operations could be adversely affected.
We believe that improved productivity is essential to achieving our long-term growth objectives and, therefore, a leading
priority of our Company is to design and implement the most effective and efficient business model possible. For information
regarding our productivity initiatives, refer to the heading “Operations Review — Other Operating Charges — Productivity and
Reinvestment Program” set forth in Part II, “Item 7. Management’s Discussion and Analysis of Financial Condition and Results
of Operations” of this report. We have incurred, and we expect will continue to incur, significant costs and expenses with the
programs and activities associated with our productivity initiatives. If we are unable to implement some or all of these actions
fully or in the envisioned timeframe, or we otherwise do not timely capture the efficiencies, cost savings and revenue growth
opportunities we anticipate from these actions, our results of operations for future periods could be negatively affected. In
addition, some of the actions we are taking in furtherance of our productivity initiatives may become a distraction for our
managers and employees and may disrupt our ongoing business operations; cause deterioration in employee morale which may
make it more difficult for us to retain or attract qualified managers and employees; disrupt or weaken the internal control
structures of the affected business operations; and give rise to negative publicity which could affect our corporate reputation. If
we are unable to successfully manage the possible negative consequences of our productivity initiatives, our business
operations could be adversely affected.
If we are unable to attract or retain a highly skilled and diverse workforce, our business could be negatively affected.
The success of our business depends on our ability to attract, train, develop and retain a highly skilled and diverse workforce.
We may not be able to successfully compete for and attract the high-quality and diverse employee talent we want and our future
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business needs may require. Changes in immigration laws and policies could also make it more difficult for us to recruit or
relocate highly skilled technical, professional and management personnel to meet our business needs. In addition, the
unexpected loss of experienced and highly skilled associates due to insecurity resulting from our ongoing productivity
initiatives, refranchising transactions and organizational changes could deplete our institutional knowledge base and erode our
competitiveness. Any of the foregoing could have a negative impact on our business.
Increase in the cost, disruption of supply or shortage of energy or fuel could affect our profitability.
Our Company-owned or -controlled bottlers operate a large fleet of trucks and other motor vehicles to distribute and deliver
beverage products to customers. In addition, we use a significant amount of electricity, natural gas and other energy sources to
operate our concentrate, syrup and juice production plants and the bottling plants and distribution facilities operated by our
Company-owned or -controlled bottlers. An increase in the price, disruption of supply or shortage of fuel and other energy
sources in countries in which we have concentrate plants, or in any of the major markets in which our Company-owned or
-controlled bottlers operate, that may be caused by increasing demand or by events such as natural disasters, power outages, or
the like could increase our operating costs and negatively impact our profitability.
Our independent bottling partners also operate large fleets of trucks and other motor vehicles to distribute and deliver beverage
products to their own customers and use a significant amount of electricity, natural gas and other energy sources to operate their
own bottling plants and distribution facilities. An increase in the price, disruption of supply or shortage of fuel and other energy
sources in any of the major markets in which our independent bottling partners operate could increase the affected independent
bottling partners’ operating costs and thus indirectly negatively impact our results of operations.
Increase in the cost, disruption of supply or shortage of ingredients, other raw materials, packaging materials, aluminum
cans and other containers could harm our business.
We and our bottling partners use various ingredients in our business, including HFCS, sucrose, aspartame, acesulfame
potassium, sucralose, saccharin, cyclamate, steviol glycosides, ascorbic acid, citric acid, phosphoric acid, caffeine and caramel
color; other raw materials such as orange and other fruit juice and juice concentrates; packaging materials such as PET for
bottles; and aluminum cans and other containers. For additional information regarding ingredients, other raw materials,
packaging materials and containers we use in our business, refer to the heading “Raw Materials” set forth in Part I, “Item 1.
Business” of this report. The prices for these ingredients, other raw materials, packaging materials, aluminum cans and other
containers fluctuate depending on market conditions. Substantial increases in the prices of our or our bottling partners’
ingredients, other raw materials, packaging materials, aluminum cans and other containers to the extent they cannot be
recouped through increases in the prices of finished beverage products, could increase our and our bottling partners’ operating
costs and reduce our profitability. Increases in the prices of our finished products resulting from a higher cost of ingredients,
other raw materials, packaging materials, aluminum cans and other containers could affect affordability in some markets and
reduce Coca-Cola system sales. In addition, some of our ingredients, such as aspartame, acesulfame potassium, sucralose,
saccharin and ascorbic acid, as well as some packaging containers, such as aluminum cans, are available from a limited number
of suppliers, and certain other ingredients are available from only one source each. Furthermore, some of our suppliers are
located in countries experiencing political or other risks. We cannot assure you that we and our bottling partners will be able to
maintain favorable arrangements and relationships with these suppliers or that our contingency plans will be effective in
preventing disruptions that may arise from shortages of any ingredient that is available from a limited number of suppliers or
from only one source.
The citrus industry is impacted by the variability of weather conditions and by greening disease, which affect the supply of
orange juice and orange juice concentrate, which are important raw materials for our business. In particular, freezing weather or
hurricanes in central Florida may result in shortages and higher prices for orange juice and orange juice concentrate throughout
the industry. In addition, greening disease is reducing the number of citrus trees and increasing grower costs and prices.
Adverse weather conditions may affect the supply of other agricultural commodities from which key ingredients for our
products are derived. For example, drought conditions in certain parts of the United States may negatively affect the supply of
corn, which in turn may result in shortages of and higher prices for HFCS.
An increase in the cost, a sustained interruption in the supply, or a shortage of some of these ingredients, other raw materials,
packaging materials, aluminum cans and other containers that may be caused by a deterioration of our or our bottling partners’
relationships with suppliers; by supplier quality and reliability issues; or by events such as natural disasters, power outages,
labor strikes, political uncertainties or governmental instability, or the like could negatively impact our net operating revenues
and profits.
Changes in laws and regulations relating to beverage containers and packaging could increase our costs and reduce
demand for our products.
We and our bottlers currently offer nonrefillable recyclable containers in the United States and in various other markets around
the world. Legal requirements have been enacted in various jurisdictions in the United States and overseas requiring that
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deposits or certain ecotaxes or fees be charged in connection with the sale, marketing and use of certain beverage containers.
Other proposals relating to beverage container deposits, recycling, ecotax and/or product stewardship have been introduced in
various jurisdictions in the United States and overseas, and we anticipate that similar legislation or regulations may be proposed
in the future at local, state and federal levels, both in the United States and elsewhere. Consumers’ increased concerns and
changing attitudes about solid waste streams and environmental responsibility and the related publicity could result in the
adoption of such legislation or regulations. If these types of requirements are adopted and implemented on a large scale in any
of the major markets in which we operate, they could affect our costs or require changes in our distribution model, which could
reduce our net operating revenues and profitability.
Significant additional labeling or warning requirements or limitations on the marketing or sale of our products may inhibit
sales of affected products.
Various jurisdictions may seek to adopt significant additional product labeling or warning requirements or limitations on the
marketing or sale of our products as a result of what they contain or allegations that they cause adverse health effects. If these
types of requirements become applicable to one or more of our major products under current or future environmental or health
laws or regulations, they may inhibit sales of such products.
For example, under one such law in California, known as Proposition 65, if the state has determined that a substance causes
cancer or harms human reproduction, a warning must be provided for any product sold in the state that exposes consumers to
that substance. For additional information regarding Proposition 65, refer to the heading “Governmental Regulation” set forth
in Part I, “Item 1. Business” of this report. If we were required to add Proposition 65 warnings on the labels of one or more of
our beverage products produced for sale in California, the resulting consumer reaction to the warnings and possible adverse
publicity could negatively affect our sales both in California and in other markets.
Unfavorable general economic conditions in the United States could negatively impact our financial performance.
In 2017, our net operating revenues in the United States were $14.7 billion, or 42 percent, of our total net operating revenues.
Unfavorable general economic conditions, such as a recession or economic slowdown, in the United States could negatively
affect the affordability of, and consumer demand for, our beverages in our flagship market. Under difficult economic
conditions, consumers may seek to reduce discretionary spending by forgoing purchases of our products or by shifting away
from our beverages to lower-priced products offered by other companies, including private label brands. Softer consumer
demand for our beverages in the United States could reduce our profitability and could negatively affect our overall financial
performance.
Unfavorable economic and political conditions in international markets could hurt our business.
We derive a significant portion of our net operating revenues from sales of our products in international markets. In 2017, our
operations outside the United States accounted for $20.7 billion, or 58 percent, of our total net operating revenues. Unfavorable
economic conditions and financial uncertainties in our major international markets, including uncertainties surrounding the
United Kingdom’s impending withdrawal from the European Union, commonly referred to as “Brexit,” and unstable political
conditions, including civil unrest and governmental changes, in certain of our other international markets could undermine
global consumer confidence and reduce consumers’ purchasing power, thereby reducing demand for our products. Product
boycotts resulting from political activism could reduce demand for our products, while restrictions on our ability to transfer
earnings or capital across borders, price controls, limitation on profits, import authorization requirements and other restrictions
on business activities which have been or may be imposed or expanded as a result of political and economic instability or
otherwise, could impact our profitability. In addition, U.S. trade sanctions against countries designated by the U.S. government
as state sponsors of terrorism and/or financial institutions accepting transactions for commerce within such countries could
increase significantly, which could make it impossible for us to continue to make sales to bottlers in such countries. The
imposition of retaliatory sanctions against U.S. multinational corporations by countries that are or may become subject to U.S.
trade sanctions, or the delisting of our branded products by retailers in various countries in reaction to U.S. trade sanctions or
other governmental action or policy, could also negatively affect our business.
Litigation or legal proceedings could expose us to significant liabilities and damage our reputation.
We are party to various litigation claims and legal proceedings in the ordinary course of business, including, but not limited to,
litigation claims and legal proceedings arising out of our advertising and marketing practices, product claims and labels,
intellectual property and commercial disputes, and environmental and employment matters. We evaluate these litigation claims
and legal proceedings to assess the likelihood of unfavorable outcomes and to estimate, if possible, the amount of potential
losses. Based on these assessments and estimates, we establish reserves and/or disclose the relevant litigation claims or legal
proceedings, as appropriate. These assessments and estimates are based on the information available to management at the time
and involve a significant amount of management judgment. We caution you that actual outcomes or losses may differ
materially from those envisioned by our current assessments and estimates. In addition, we have bottling and other business
operations in markets with high-risk legal compliance environments. Our policies and procedures require strict compliance by
17
our associates and agents with all United States and local laws and regulations and consent orders applicable to our business
operations, including those prohibiting improper payments to government officials. Nonetheless, we cannot assure you that our
policies, procedures and related training programs will always ensure full compliance by our associates and agents with all
applicable legal requirements. Improper conduct by our associates or agents could damage our reputation in the United States
and internationally or lead to litigation or legal proceedings that could result in civil or criminal penalties, including substantial
monetary fines as well as disgorgement of profits.
Failure to adequately protect, or disputes relating to, trademarks, formulae and other intellectual property rights could
harm our business.
Our trademarks, formulae and other intellectual property rights (refer to the heading “Patents, Copyrights, Trade Secrets and
Trademarks” in Part I, “Item 1. Business” of this report) are essential to the success of our business. We cannot be certain that
the legal steps we are taking around the world are sufficient to protect our intellectual property rights or that, notwithstanding
legal protection, others do not or will not infringe or misappropriate our intellectual property rights. If we fail to adequately
protect our intellectual property rights, or if changes in laws diminish or remove the current legal protections available to them,
the competitiveness of our products may be eroded and our business could suffer. In addition, we could come into conflict with
third parties over intellectual property rights, which could result in disruptive and expensive litigation. Any of the foregoing
could harm our business.
Adverse weather conditions could reduce the demand for our products.
The sales of our products are influenced to some extent by weather conditions in the markets in which we operate. Unusually
cold or rainy weather during the summer months may have a temporary effect on the demand for our products and contribute to
lower sales, which could have an adverse effect on our results of operations for such periods.
Climate change may have a long-term adverse impact on our business and results of operations.
There is increasing concern that a gradual increase in global average temperatures due to increased concentration of carbon
dioxide and other greenhouse gases in the atmosphere will cause significant changes in weather patterns around the globe and
an increase in the frequency and severity of natural disasters. Decreased agricultural productivity in certain regions of the world
as a result of changing weather patterns may limit the availability or increase the cost of key agricultural commodities, such as
sugarcane, corn, sugar beets, citrus, coffee and tea, which are important sources of ingredients for our products, and could
impact the food security of communities around the world. Climate change may also exacerbate water scarcity and cause a
further deterioration of water quality in affected regions, which could limit water availability for the Coca-Cola system’s
bottling operations. Increased frequency or duration of extreme weather conditions could also impair production capabilities,
disrupt our supply chain or impact demand for our products. As a result, the effects of climate change could have a long-term
adverse impact on our business and results of operations.
If negative publicity, whether or not warranted, concerning product safety or quality, human and workplace rights, obesity
or other issues damages our brand image and corporate reputation, our business may suffer.
Our success depends in large part on our ability to maintain the brand image of our existing products, build up brand image for
new products and brand extensions and maintain our corporate reputation. We cannot assure you, however, that our continuing
investment in advertising and marketing and our strong commitment to product safety and quality and human rights will have
the desired impact on our products’ brand image and on consumer preferences. Product safety or quality issues, actual or
perceived, or allegations of product contamination, even when false or unfounded, could tarnish the image of the affected
brands and may cause consumers to choose other products. In some emerging markets, the production and sale of counterfeit or
“spurious” products, which we and our bottling partners may not be able to fully combat, may damage the image and reputation
of our products. In addition, from time to time, we and our executives engage in public policy endeavors that are either directly
related to our products and packaging or to our business operations and the general economic climate affecting the Company.
These engagements in public policy debates can occasionally be the subject of backlash from advocacy groups that have a
differing point of view and could result in adverse media and consumer reaction, including product boycotts. Similarly, our
sponsorship relationships could subject us to negative publicity as a result of actual or alleged misconduct by individuals or
entities associated with organizations we sponsor or support financially or through in-kind contributions. Likewise, campaigns
by activists connecting us, or our bottling system or supply chain, with human and workplace rights issues could adversely
impact our corporate image and reputation. Furthermore, in June 2011, the United Nations Human Rights Council endorsed the
Guiding Principles on Business and Human Rights, which outlines how businesses should implement the corporate
responsibility to respect human rights principles included in the United Nations “Protect, Respect and Remedy” framework on
human rights. Through our Human Rights Policy, Code of Business Conduct and Supplier Guiding Principles, and our
participation in the United Nations Global Compact, as well as our active participation in the Global Business Initiative on
Human Rights, we made a number of commitments to respect all human rights. Allegations, even if untrue, that we are not
respecting one or more of the 30 human rights found in the United Nations Universal Declaration of Human Rights; actual or
perceived failure by our suppliers or other business partners to comply with applicable labor and workplace rights laws,
18
including child labor laws, or their actual or perceived abuse or misuse of migrant workers; and adverse publicity surrounding
obesity and health concerns related to our products, water usage, environmental impact, labor relations or the like could
negatively affect our Company’s overall reputation and brand image, which in turn could have a negative impact on our
products’ acceptance by consumers. In addition, if we fail to protect our associates’ and our supply chain employees’ human
rights, or inadvertently discriminate against any group of associates or hiring prospects, our ability to hire and retain the best
talent will be diminished, which could have an adverse impact on our overall business.
Changes in, or failure to comply with, the laws and regulations applicable to our products or our business operations could
increase our costs or reduce our net operating revenues.
Our Company’s business is subject to various laws and regulations in the numerous countries throughout the world in which we
do business, including laws and regulations relating to competition, product safety, advertising and labeling, container deposits,
recycling and product stewardship, the protection of the environment, and employment and labor practices. For additional
information regarding laws and regulations applicable to our business, refer to the heading “Governmental Regulation” set forth
in Part I, “Item 1. Business” of this report. Changes in applicable laws or regulations or evolving interpretations thereof,
including increased or additional regulations to limit carbon dioxide and other greenhouse gas emissions as a result of concern
over climate change, to discourage the use of plastic, including regulations relating to recovery and/or disposal of plastic
packaging materials due to environmental concerns, or to limit or impose additional costs on commercial water use due to local
water scarcity concerns, may result in increased compliance costs, capital expenditures and other financial obligations for us
and our bottling partners, which could affect our profitability, or may impede the production, distribution, marketing and sale of
our products, which could affect our net operating revenues. In addition, failure to comply with environmental, health or safety
requirements, privacy laws and regulations, U.S. trade sanctions, the U.S. Foreign Corrupt Practices Act and other applicable
laws or regulations could result in the assessment of damages, the imposition of penalties, suspension of production or
distribution, costly changes to equipment or processes due to required corrective action, or a cessation or interruption of
operations at our or our bottling partners’ facilities, as well as damage to our or our bottling partners’ image and reputation, all
of which could harm our or our bottling partners’ profitability.
Changes in accounting standards could affect our reported financial results.
New accounting standards or pronouncements that may become applicable to our Company from time to time, or changes in
the interpretation of existing standards and pronouncements, could have a significant effect on our reported financial results for
the affected periods.
If we are not able to achieve our overall long-term growth objectives, the value of an investment in our Company could be
negatively affected.
We have established and publicly announced certain long-term growth objectives. These objectives were based on, among other
things, our evaluation of our growth prospects, which are generally driven by the sales potential of our many beverage
products, some of which are more profitable than others, and on an assessment of the potential price and product mix. There
can be no assurance that we will realize the sales potential and the price and product mix necessary to achieve our long-term
growth objectives.
If global credit market conditions deteriorate, our financial performance could be adversely affected.
The cost and availability of credit vary by market and are subject to changes in the global or regional economic environment. If
conditions in major credit markets deteriorate, our and our bottling partners’ ability to obtain debt financing on favorable terms
may be negatively affected, which could affect our and our bottling partners’ profitability as well as our share of the income of
bottling partners in which we have equity method investments. A decrease in availability of consumer credit resulting from
unfavorable credit market conditions, as well as general unfavorable economic conditions, may also cause consumers to reduce
their discretionary spending, which could reduce the demand for our beverages and negatively affect our and our bottling
partners’ financial performance.
Default by or failure of one or more of our counterparty financial institutions could cause us to incur significant losses.
As part of our hedging activities, we enter into transactions involving derivative financial instruments, including forward
contracts, commodity futures contracts, option contracts, collars and swaps, with various financial institutions. In addition, we
have significant amounts of cash, cash equivalents and other investments on deposit or in accounts with banks or other
financial institutions in the United States and abroad. As a result, we are exposed to the risk of default by or failure of
counterparty financial institutions. The risk of counterparty default or failure may be heightened during economic downturns
and periods of uncertainty in the financial markets. If one of our counterparties were to become insolvent or file for bankruptcy,
our ability to recover losses incurred as a result of default or to retrieve our assets that are deposited or held in accounts with
such counterparty may be limited by the counterparty’s liquidity or the applicable laws governing the insolvency or bankruptcy
proceedings. In the event of default by or failure of one or more of our counterparties, we could incur significant losses, which
could negatively impact our results of operations and financial condition.
19
If we are unable to renew collective bargaining agreements on satisfactory terms, or we or our bottling partners experience
strikes, work stoppages or labor unrest, our business could suffer.
Many of our associates at our key manufacturing locations and bottling plants are covered by collective bargaining agreements.
While we generally have been able to renegotiate collective bargaining agreements on satisfactory terms when they expire and
regard our relations with associates and their representatives as generally satisfactory, negotiations may nevertheless be
challenging, as the Company must have competitive cost structures in each market while meeting the compensation and
benefits needs of our associates. If we are unable to renew collective bargaining agreements on satisfactory terms, our labor
costs could increase, which could affect our profit margins. In addition, many of our bottling partners’ employees are
represented by labor unions. Strikes, work stoppages or other forms of labor unrest at any of our major manufacturing facilities
or at our bottling operations’ or our major bottlers’ plants could impair our ability to supply concentrates and syrups to our
bottling partners or our bottlers’ ability to supply finished beverages to customers, which could reduce our net operating
revenues and could expose us to customer claims. Furthermore, from time to time we and our bottling partners restructure
manufacturing and other operations to improve productivity. Restructuring activities and the announcement of plans for future
restructuring activities may result in a general increase in insecurity among some Company associates and some employees in
other parts of the Coca-Cola system, which may have negative implications on employee morale, work performance, escalation
of grievances and successful negotiation of collective bargaining agreements. If these labor relations are not effectively
managed at the local level, they could escalate in the form of corporate campaigns supported by the labor organizations and
could negatively affect our Company’s overall reputation and brand image, which in turn could have a negative impact on our
products’ acceptance by consumers.
We may be required to recognize impairment charges that could materially affect our financial results.
We assess our trademarks, bottler franchise rights, goodwill and other intangible assets as well as our other long-lived assets as
and when required by accounting principles generally accepted in the United States to determine whether they are impaired
and, if they are, we record appropriate impairment charges. Our equity method investees also perform impairment tests, and we
record our proportionate share of impairment charges recorded by them adjusted, as appropriate, for the impact of items such as
basis differences, deferred taxes and deferred gains. It is possible that we may be required to record significant impairment
charges or our proportionate share of significant impairment charges recorded by equity method investees in the future and, if
we do so, our operating or equity income could be materially adversely affected.
We may incur multi-employer pension plan withdrawal liabilities in the future, which could negatively impact our financial
performance.
We currently participate, and have in the past participated, in certain multi-employer pension plans in the United States. Our
U.S. multi-employer pension plan expense totaled $35 million in 2017. The U.S. multi-employer pension plans in which we
currently participate have contractual arrangements that extend into 2021. If in the future we choose to withdraw, or are deemed
to have withdrawn, from any of the multi-employer pension plans in which we currently participate, or in which we have
participated in the past, we would need to record the appropriate withdrawal liabilities, which could negatively impact our
financial performance in the applicable periods.
If we do not successfully integrate and manage our Company-owned or -controlled bottling operations or other acquired
businesses or brands, our results could suffer.
From time to time we acquire or take control of bottling operations, often in underperforming markets where we believe we can
use our resources and expertise to improve performance. In addition, we routinely evaluate opportunities to acquire other
businesses or brands to expand our beverage portfolio and capabilities. We may incur unforeseen liabilities and obligations in
connection with acquiring, taking control of or managing acquired bottling operations, other businesses or brands and may
encounter unexpected difficulties and costs in restructuring and integrating them into our Company’s operating and internal
control structures. We may also experience delays in extending our Company’s internal control over financial reporting to
newly acquired or controlled bottling operations or other businesses, which may increase the risk of failure to prevent
misstatements in their financial records and in our consolidated financial statements. Our financial performance depends in
large part on how well we can manage and improve the performance of Company-owned or -controlled bottling operations and
other acquired businesses or brands. We cannot assure you, however, that we will be able to achieve our strategic and financial
objectives for such bottling operations or other acquisitions. If we are unable to achieve such objectives, our consolidated
results could be negatively affected.
If we do not successfully manage our refranchising activities, our business and results of operations could be adversely
affected.
As part of our strategic initiative to refocus on our core business of building brands and leading our system of bottling partners,
we have refranchised substantially all of our Company-owned or -controlled bottling operations in the United States and all
such bottling operations in China, and are continuing the process of refranchising Company-owned or -controlled bottling
20
operations in Canada and Africa. Our refranchising activities require significant attention and effort on the part of, and therefore
may be a distraction for, senior management. If we are unable to complete future refranchising transactions on our expected
timetable and on terms and conditions favorable to us; our refranchising partners are not efficient and aligned with our longterm
vision for the Coca-Cola system; or we are unable to maintain good relationships with the refranchised bottling
operations, our business and results of operations could be adversely affected.
If we fail to realize a significant portion of the anticipated benefits of our strategic relationship with Monster, our financial
performance could be adversely affected.
In June 2015, we and Monster entered into a long-term strategic relationship in the global energy drink category. For
information regarding our relationship with Monster and related transactions, refer to Note 2 of Notes to Consolidated
Financial Statements set forth in Part II, “Item 8. Financial Statements and Supplementary Data” of this report. If we are unable
to successfully manage our complex relationship with Monster, or if for any other reason we fail to realize all or a significant
part of the benefits we expect from this strategic relationship and the related investment, our financial performance could be
adversely affected.
Global or regional catastrophic events could impact our operations and financial results.
Because of our global presence and worldwide operations, our business could be affected by large-scale terrorist acts, cyberstrikes
and radiological attacks, especially those directed against the United States or other major industrialized countries; the
outbreak or escalation of armed hostilities; major natural disasters; or widespread outbreaks of infectious diseases. Such events
could impair our ability to manage our business around the world, could disrupt our supply of raw materials and ingredients,
and could impact production, transportation and delivery of concentrates, syrups and finished products. In addition, such events
could cause disruption of regional or global economic activity, which could affect consumers’ purchasing power in the affected
areas and, therefore, reduce demand for our products.
ITEM 1B. UNRESOLVED STAFF COMMENTS
Not applicable.
ITEM 2. PROPERTIES
Our worldwide headquarters is located on a 35-acre office complex in Atlanta, Georgia. The complex includes our 621,000
square foot headquarters building and an 870,000 square foot building in which our North America group’s main offices are
located. The complex also includes several other buildings, including our 264,000 square foot Coca-Cola Plaza building,
technical and engineering facilities and a reception center. We also own an office and retail building at 711 Fifth Avenue in New
York, New York. These properties, except for the North America group’s main offices, are included in the Corporate operating
segment. The North America group’s main offices are included in the North America operating segment.
We own or lease additional facilities, real estate and office space throughout the world which we use for administrative,
manufacturing, processing, packaging, storage, warehousing, distribution and retail operations. These properties are generally
included in the geographic operating segment in which they are located.
The following table summarizes our principal production, distribution and storage facilities by operating segment as of
December 31, 2017:
Principal Concentrate and/or
Syrup Plants
Principal Beverage
Manufacturing/Bottling Plants
Distribution and Storage
Warehouses
Owned Leased Owned Leased Owned Leased
Europe, Middle East & Africa 6 — — — — 1
Latin America 5 — — — 2 6
North America 11 — 9 1 — 43
Asia Pacific 6 — — — 1 —
Bottling Investments — — 35 3 33 89
Corporate 4 — — — — 10
Total1
32 — 44 4 36 149
1
Does not include 34 owned and 1 leased principal beverage manufacturing/bottling plants and 28 owned and 17 leased distribution and
storage warehouses related to our discontinued operations.
Management believes that our Company’s facilities for the production of our products are suitable and adequate, that they are
being appropriately utilized in line with past experience, and that they have sufficient production capacity for their present
21
intended purposes. The extent of utilization of such facilities varies based upon seasonal demand for our products. However,
management believes that additional production can be achieved at the existing facilities by adding personnel and capital
equipment and, at some facilities, by adding shifts of personnel or expanding the facilities. We continuously review our
anticipated requirements for facilities and, on the basis of that review, may from time to time acquire or lease additional
facilities and/or dispose of existing facilities.
ITEM 3. LEGAL PROCEEDINGS
The Company is involved in various legal proceedings, including the proceedings specifically discussed below. Management
believes that the total liabilities to the Company that may arise as a result of currently pending legal proceedings will not have a
material adverse effect on the Company taken as a whole.
Aqua-Chem Litigation
On December 20, 2002, the Company filed a lawsuit (The Coca-Cola Company v. Aqua-Chem, Inc., Civil Action No.
2002CV631-50) in the Superior Court of Fulton County, Georgia (“Georgia Case”), seeking a declaratory judgment that the
Company has no obligation to its former subsidiary, Aqua-Chem, Inc., now known as Cleaver-Brooks, Inc. (“Aqua-Chem”), for
any past, present or future liabilities or expenses in connection with any claims or lawsuits against Aqua-Chem. Subsequent to
the Company’s filing but on the same day, Aqua-Chem filed a lawsuit (Aqua-Chem, Inc. v. The Coca-Cola Company, Civil
Action No. 02CV012179) in the Circuit Court, Civil Division of Milwaukee County, Wisconsin (“Wisconsin Case”). In the
Wisconsin Case, Aqua-Chem sought a declaratory judgment that the Company is responsible for all liabilities and expenses not
covered by insurance in connection with certain of Aqua-Chem’s general and product liability claims arising from occurrences
prior to the Company’s sale of Aqua-Chem in 1981, and a judgment for breach of contract in an amount exceeding $9 million
for costs incurred by Aqua-Chem to date in connection with such claims. The Wisconsin Case initially was stayed, pending
final resolution of the Georgia Case, and later was voluntarily dismissed without prejudice by Aqua-Chem.
The Company owned Aqua-Chem from 1970 to 1981. During that time, the Company purchased over $400 million of
insurance coverage, which also insures Aqua-Chem for some of its prior and future costs for certain product liability and other
claims. The Company sold Aqua-Chem to Lyonnaise American Holding, Inc., in 1981 under the terms of a stock sale
agreement. The 1981 agreement, and a subsequent 1983 settlement agreement, outlined the parties’ rights and obligations
concerning past and future claims and lawsuits involving Aqua-Chem. Cleaver-Brooks, a division of Aqua-Chem,
manufactured boilers, some of which contained asbestos gaskets. Aqua-Chem was first named as a defendant in asbestos
lawsuits in or around 1985 and currently has approximately 40,000 active claims pending against it.
The parties agreed in 2004 to stay the Georgia Case pending the outcome of insurance coverage litigation filed by certain AquaChem
insurers on March 26, 2004. In the coverage action, five plaintiff insurance companies filed suit (Century Indemnity
Company, et al. v. Aqua-Chem, Inc., The Coca-Cola Company, et al., Case No. 04CV002852) in the Circuit Court, Civil
Division of Milwaukee County, Wisconsin, against the Company, Aqua-Chem and 16 insurance companies. Several of the
policies that were the subject of the coverage action had been issued to the Company during the period (1970 to 1981) when the
Company owned Aqua-Chem. The complaint sought a determination of the respective rights and obligations under the
insurance policies issued with regard to asbestos-related claims against Aqua-Chem. The action also sought a monetary
judgment reimbursing any amounts paid by the plaintiffs in excess of their obligations. Two of the insurers, one with a
$15 million policy limit and one with a $25 million policy limit, asserted cross-claims against the Company, alleging that the
Company and/or its insurers are responsible for Aqua-Chem’s asbestos liabilities before any obligation is triggered on the part
of the cross-claimant insurers to pay for such costs under their policies.
Aqua-Chem and the Company filed and obtained a partial summary judgment determination in the coverage action that the
insurers for Aqua-Chem and the Company were jointly and severally liable for coverage amounts, but reserving judgment on
other defenses that might apply. During the course of the Wisconsin insurance coverage litigation, Aqua-Chem and the
Company reached settlements with several of the insurers, including plaintiffs, who paid funds into escrow accounts for
payment of costs arising from the asbestos claims against Aqua-Chem. On July 24, 2007, the Wisconsin trial court entered a
final declaratory judgment regarding the rights and obligations of the parties under the insurance policies issued by the
remaining defendant insurers, which judgment was not appealed. The judgment directs, among other things, that each insurer
whose policy is triggered is jointly and severally liable for 100 percent of Aqua-Chem’s losses up to policy limits. The court’s
judgment concluded the Wisconsin insurance coverage litigation.
The Company and Aqua-Chem continued to pursue and obtain coverage agreements for the asbestos-related claims against
Aqua-Chem with those insurance companies that did not settle in the Wisconsin insurance coverage litigation. The Company
anticipated that a final settlement with three of those insurers (“Chartis insurers”) would be finalized in May 2011, but the
Chartis insurers repudiated their settlement commitments and, as a result, Aqua-Chem and the Company filed suit against them
22
in Wisconsin state court to enforce the coverage-in-place settlement or, in the alternative, to obtain a declaratory judgment
validating Aqua-Chem and the Company’s interpretation of the court’s judgment in the Wisconsin insurance coverage litigation.
In February 2012, the parties filed and argued a number of cross-motions for summary judgment related to the issues of the
enforceability of the settlement agreement and the exhaustion of policies underlying those of the Chartis insurers. The court
granted defendants’ motions for summary judgment that the 2011 Settlement Agreement and 2010 Term Sheet were not binding
contracts, but denied their similar motions related to plaintiffs’ claims for promissory and/or equitable estoppel. On or about
May 15, 2012, the parties entered into a mutually agreeable settlement/stipulation resolving two major issues: exhaustion of
underlying coverage and control of defense. On or about January 10, 2013, the parties reached a settlement of the estoppel
claims and all of the remaining coverage issues, with the exception of one disputed issue relating to the scope of the Chartis
insurers’ defense obligations in two policy years. The trial court granted summary judgment in favor of the Company and AquaChem
on that one open issue and entered a final appealable judgment to that effect following the parties’ settlement. On
January 23, 2013, the Chartis insurers filed a notice of appeal of the trial court’s summary judgment ruling. On October 29,
2013, the Wisconsin Court of Appeals affirmed the grant of summary judgment in favor of the Company and Aqua-Chem. On
November 27, 2013, the Chartis insurers filed a petition for review in the Supreme Court of Wisconsin, and on December 11,
2013, the Company filed its opposition to that petition. On April 16, 2014, the Supreme Court of Wisconsin denied the Chartis
insurers’ petition for review.
The Georgia Case remains subject to the stay agreed to in 2004.
U.S. Federal Income Tax Dispute
On September 17, 2015, the Company received a Statutory Notice of Deficiency (“Notice”) from the IRS for the tax years 2007
through 2009, after a five-year audit. In the Notice, the IRS claims that the Company’s United States taxable income should be
increased by an amount that creates a potential additional federal income tax liability of approximately $3.3 billion for the
period, plus interest. No penalties were asserted in the Notice. The disputed amounts largely relate to a transfer pricing matter
involving the appropriate amount of taxable income the Company should report in the United States in connection with its
licensing of intangible property to certain related foreign licensees regarding the manufacturing, distribution, sale, marketing
and promotion of products in overseas markets.
During the 2007-2009 audit period, the Company followed the same transfer pricing methodology for these licenses that had
consistently been followed since the methodology was agreed with the IRS in a 1996 closing agreement that applied back to
1987. The closing agreement provided prospective penalty protection as long as the Company followed the prescribed
methodology and material facts and circumstances and relevant federal tax law have not changed. On February 11, 2016, the
IRS notified the Company, without further explanation, that the IRS had determined that material facts and circumstances and
relevant federal tax law had changed permitting it to assert penalties. The Company does not agree with this determination. The
Company’s compliance with the closing agreement was audited and confirmed by the IRS in five successive audit cycles
covering the subsequent 11 years through 2006, with the last audit concluding as recently as 2009.
The Notice represents a repudiation of the methodology previously adopted in the 1996 closing agreement. The IRS designated
the matter for litigation on October 15, 2015. To the extent the matter remains designated, the Company will be prevented from
pursuing any administrative settlement at IRS Appeals or under the IRS Advance Pricing and Mutual Agreement Program.
The Company firmly believes that the IRS’ claims are without merit and plans to pursue all available administrative and judicial
remedies necessary to resolve this matter. To that end, the Company filed a petition in the U.S. Tax Court on December 14,
2015, and the IRS filed its answer on February 12, 2016. On October 4, 2017, the IRS filed an amended answer to the
Company’s petition in which it increased its transfer pricing adjustment by $385 million resulting in an additional tax
adjustment of $135 million. A trial date has been set for March 5, 2018.
On June 20, 2017, the Company filed a motion for summary judgment on the portion of the IRS’ adjustments related to our
licensee in Mexico. On December 14, 2017, the U.S. Tax Court issued a decision on the summary judgment motion in favor of
the Company. This decision effectively reduced the IRS’ potential tax adjustment by approximately $138 million.
The Company intends to vigorously defend its position and is confident in its ability to prevail on the merits.
ITEM 4. MINE SAFETY DISCLOSURES
Not applicable.
23
ITEM X. EXECUTIVE OFFICERS OF THE COMPANY
The following are the executive officers of our Company as of February 23, 2018:
Francisco Crespo, 52, is Senior Vice President and Chief Growth Officer of the Company. Mr. Crespo first joined the Company
in 1989 in Ecuador where he held a variety of operations roles. In 1992, Mr. Crespo was appointed Marketing Manager for
Peru. In June 1995, he became Channel Marketing Manager in Argentina, and then held the role of Operations Manager for
Coca-Cola de Argentina S.A. from July 1996 until his secondment to Coca-Cola FEMSA de Buenos Aires S.A. in July 1998,
where he served as Commercial Director in Argentina until June 2000. He served as General Manager of Coca-Cola de Chile
S.A. from July 2000 to July 2003, and as Vice President of Operations for the Brazil business unit from August 2003 to
November 2005. Mr. Crespo served as President of the South Latin business unit, where he managed operations in Argentina,
Bolivia, Chile, Paraguay, Peru and Uruguay from December 2005 to December 2012. He was appointed President of the
Company’s Mexico business unit in January 2013 and served in that capacity until his appointment as Chief Growth Officer and
election as Senior Vice President of the Company effective May 1, 2017.
James L. Dinkins, 55, is Senior Vice President of the Company and President, Coca-Cola North America. Mr. Dinkins
joined the Company in 1988, serving in various account management, marketing and field sales roles with Coca-Cola
USA until July 1999. He rejoined the Company in August 2002 as Managing Director, NCAA Sports, and held positions of
increasing responsibility in the Coca-Cola Foodservice and On-Premise business of Coca-Cola North America. From
November 2010 to April 2014, he served as President, 7-Eleven Global Customer Team and from April 2014 to August 2014,
he served as Senior Vice President, National Retail Sales for select grocery, club and convenience retail customers.
From August 2014 to May 2017, he served as Chief Retail Sales Officer for Coca-Cola North America. From May 2017 to
December 2017, he served as President of the Minute Maid business unit and Chief Retail Sales Officer for Coca-Cola North
America. Mr. Dinkins was appointed President of Coca-Cola North America and elected Senior Vice President of the Company
effective January 1, 2018.
Bernhard Goepelt, 55, is Senior Vice President, General Counsel and Chief Legal Counsel of the Company. Mr. Goepelt joined
the Company in 1992 as Legal Counsel for the German Division. In 1997, he was appointed Legal Counsel for the Middle and
Far East Group and in 1999 was appointed Division Counsel, Southeast and West Asia Division, based in Thailand. In 2003,
Mr. Goepelt was appointed Group Counsel for the Central Europe, Eurasia and Middle East Group. In 2005, he assumed the
position of General Counsel for Japan and China, and in 2007, Mr. Goepelt was appointed General Counsel, Pacific Group. In
April 2010, he moved to Atlanta, Georgia, to become Associate General Counsel, Global Marketing, Commercial Leadership &
Strategy. In September 2010, Mr. Goepelt took on the additional responsibility of General Counsel for the Pacific Group. In
addition to his functional responsibilities, he also managed the administration of the Legal Division. Mr. Goepelt was elected
Senior Vice President, General Counsel and Chief Legal Counsel of the Company in December 2011. Mr. Goepelt’s
management responsibilities were expanded in January 2016 to include the Company’s Strategic Security function.
Ed Hays, PhD, 59, is Senior Vice President and Chief Technical Officer of the Company. Dr. Hays joined the Company in 1985
as a scientist in Corporate Research and Development. He served as Director of Product Development in Corporate Research
and Development from 1992 to 1995 and as Director, Research and Development for the Middle East and Far East Group from
August 1995 to January 1998. He served as Director of Corporate Research and Development from July 1998 to December
1999. He was named Vice President, Global Science, Regulatory and Formula Governance in December 2000 and served in
that role until his appointment as Chief Technical Officer of the Company in March 2015. He continued to serve as Vice
President until his election as Senior Vice President of the Company in April 2015.
Muhtar Kent, 65, is Chairman of the Board of Directors of the Company. Mr. Kent joined the Company in 1978 and held a
variety of marketing and operations roles throughout his career with the Company. In 1985, he was appointed General Manager
of Coca-Cola Turkey and Central Asia. From 1989 to 1995, Mr. Kent served as President of the East Central Europe Division
and Senior Vice President of Coca-Cola International. Between 1995 and 1998, he served as Managing Director of Coca-Cola
Amatil Limited-Europe, covering bottling operations in 12 countries, and from 1999 until 2005, he served as President and
Chief Executive Officer of Efes Beverage Group, a diversified beverage company with Coca-Cola and beer operations across
Southeast Europe, Turkey and Central Asia. Mr. Kent rejoined the Company in May 2005 as President and Chief Operating
Officer, North Asia, Eurasia and Middle East Group, an organization serving a broad and diverse region that included China,
Japan and Russia. He was appointed President, Coca-Cola International in January 2006 and was elected Executive Vice
President of the Company in February 2006. He was elected President and Chief Operating Officer of the Company in
December 2006 and was elected to the Board of Directors in April 2008. Mr. Kent was elected Chief Executive Officer of the
Company in July 2008, and was elected Chairman of the Board of Directors of the Company in April 2009. He served as
President of the Company until August 2015 and as Chief Executive Officer of the Company through April 30, 2017.
24
Robert Long, 60, is Senior Vice President and Chief Innovation Officer of the Company. Mr. Long joined the Company in April
2004 as Vice President, Global Packaging Platforms. In October 2007, he moved to Japan to lead research and development for
Japan, a position he held until coming to Coca-Cola North America in August 2010 to lead research and development. In
October 2012, he also assumed North America responsibility for Technical Governance (Quality, Environment, Safety and
Scientific & Regulatory Affairs). Mr. Long served as Vice President, Research and Development, of the Company from
December 2016 until his appointment as Chief Innovation Officer and election as Senior Vice President of the Company
effective May 1, 2017.
Jennifer K. Mann, 45, is Senior Vice President and Chief People Officer of the Company. Ms. Mann joined the Company in
1997 as Manager in the National Customer Support division of Coca-Cola North America. She served as Vice President and
General Manager of Coca-Cola Freestyle from June 2012 until October 2015, when she was appointed Chief of Staff for James
Quincey, then President and Chief Operating Officer of the Company. She was appointed Chief People Officer and elected
Senior Vice President of the Company effective May 1, 2017. Ms. Mann continues to serve as Chief of Staff for James
Quincey, President and Chief Executive Officer of the Company.
John Murphy, 56, is President of the Asia Pacific Group. Mr. Murphy joined the Company in 1988 as an International Internal
Auditor. In 1991, he moved to Coca-Cola Japan and served as Executive Assistant to the Chief Financial Officer. Mr. Murphy
served in various finance, planning and operations roles with expanded responsibilities at Coca-Cola Japan and subsequently
worked for F&N Coca-Cola Ltd., the Coca-Cola bottling partner in Singapore. He rejoined the Company in 1996 as Region
Manager in Indonesia. From March 2000 to November 2000, Mr. Murphy served as Vice President of Business Systems
in Coca-Cola North America, and from December 2000 to May 2003, he served as Executive Vice President and Chief
Financial Officer of Coca-Cola Japan. From June 2003 to May 2005, he served as Deputy President of Coca-Cola Japan and in
June 2005, he was appointed Vice President of Strategic Planning of the Company, a position he held until he became President
of the Latin Center business unit in October 2008. Mr. Murphy was appointed President of the South Latin business unit in
January 2013 and served in that role until his appointment to his current position in August 2016.
Beatriz Perez, 48, is Senior Vice President and Chief Public Affairs, Communications and Sustainability Officer of the
Company. Ms. Perez joined the Company in 1996 and has served in various roles of increasing responsibility in brand and
marketing management, field operations, sustainability, public affairs and communications. From April 2010 to June 2011, she
served as Chief Marketing Officer for Coca-Cola North America. She served as the Company’s first Chief Sustainability Officer
from July 2011 to April 2017, and as Vice President, Global Partnerships and Licensing, Retail and Attractions from July 2016
to April 2017. Ms. Perez was appointed Chief Public Affairs, Communications and Sustainability Officer of the Company
effective May 1, 2017. She was elected Vice President of the Company in July 2011 and served in that capacity until her
election as Senior Vice President of the Company effective May 1, 2017.
James Quincey, 53, is President, Chief Executive Officer and a Director of the Company. Mr. Quincey joined the Company in
1996 as Director, Learning Strategy for the Latin America Group. He went on to serve in a series of operational roles of
increasing responsibility in Latin America, leading to his appointment as President of the South Latin Division in December
2003, a position in which he served until his appointment as President of the Mexico Division in December 2005. In October
2008, he was named President of the Northwest Europe and Nordics business unit and served in that role until he was
appointed President of the Europe Group in January 2013. He was elected President and Chief Operating Officer of the
Company in August 2015 and as President and Chief Executive Officer of the Company effective May 1, 2017. Mr. Quincey
was elected to the Board of Directors of the Company in April 2017.
Alfredo Rivera, 56, is President of the Latin America Group. Mr. Rivera joined the Company in 1997 as a District Manager for
Guatemala and El Salvador. In 1999, he was appointed Southeast Region Manager in the Brazil Division, serving in this role
until December 2003. From January 2004 to August 2006, he served as General Manager for the Ecuador business. From
September 2006 to December 2012, Mr. Rivera served as Sparkling Beverages General Manager for the Mexico business unit.
In January 2013, he was appointed President of the Latin Center business unit and served in that role until his appointment to
his current position in August 2016.
Barry Simpson, 57, is Senior Vice President and Chief Information Officer of the Company. In 2008, Mr. Simpson joined the
Coca-Cola system, where he served as Chief Information Officer of the Coca-Cola Amatil Group, a Coca-Cola bottler based in
Sydney, Australia, until December 2015. He joined the Company in January 2016 as the head of Global Business Unit
Information Technology Services. Mr. Simpson was appointed Chief Information Officer in October 2016 and was elected
Senior Vice President of the Company in December 2016.
25
Brian Smith, 62, is President of the Europe, Middle East and Africa Group. Mr. Smith joined the Company in 1997 as Latin
America Group Manager for Mergers and Acquisitions, a role he held until July 2001. From 2001 to 2002, he worked as
Executive Assistant to Brian Dyson, then Chief Operating Officer and Vice Chairman of the Company. Mr. Smith served as
President of the Brazil Division from 2002 to 2008 and President of the Mexico business unit from 2008 through December
2012. Mr. Smith was appointed President of the Latin America Group in January 2013 and served in that role until his
appointment to his current position in August 2016.
Kathy N. Waller, 59, is Executive Vice President, Chief Financial Officer and President, Enabling Services of the Company. Ms.
Waller joined the Company in 1987 as a senior accountant in the Accounting Research Department and has served in a number
of accounting and finance roles of increasing responsibility. From July 2004 to August 2009, Ms. Waller served as Chief of
Internal Audit. In December 2005, she was elected Vice President of the Company, and in August 2009, she was elected
Controller. In August 2013, she became Vice President, Finance and Controller, assuming additional responsibilities for
corporate treasury, corporate tax and finance capabilities, and served in that position until April 2014, when she was appointed
Chief Financial Officer and elected Executive Vice President. Ms. Waller assumed expanded responsibility for the Company’s
strategic governance areas as President, Enabling Services, on May 1, 2017.
All executive officers serve at the pleasure of the Board of Directors. There is no family relationship between any of the
Directors or executive officers of the Company.
26
PART II
ITEM 5. MARKET FOR REGISTRANT’S COMMON EQUITY, RELATED STOCKHOLDER MATTERS AND
ISSUER PURCHASES OF EQUITY SECURITIES
The principal United States market in which the Company’s common stock is listed and traded is the New York Stock
Exchange.
The following table sets forth, for the quarterly reporting periods indicated, the high and low market prices per share for the
Company’s common stock, as reported on the New York Stock Exchange composite tape, and dividend per share information:
Common Stock
Market Prices
High Low
Dividends
Declared
2017
Fourth quarter $ 47.48 $ 44.75 $ 0.37
Third quarter 46.98 44.15 0.37
Second quarter 46.06 42.27 0.37
First quarter 42.70 40.22 0.37
2016
Fourth quarter $ 43.03 $ 39.88 $ 0.35
Third quarter 45.94 41.85 0.35
Second quarter 47.13 42.87 0.35
First quarter 46.88 40.75 0.35
While we have historically paid dividends to holders of our common stock on a quarterly basis, the declaration and payment of
future dividends will depend on many factors, including, but not limited to, our earnings, financial condition, business
development needs and regulatory considerations, and are at the discretion of our Board of Directors.
As of February 16, 2018, there were 212,331 shareowner accounts of record. This figure does not include a substantially
greater number of “street name” holders or beneficial holders of our common stock, whose shares are held of record by banks,
brokers and other financial institutions.
The information under the heading “EQUITY COMPENSATION PLAN INFORMATION” in the Company’s definitive Proxy
Statement for the Annual Meeting of Shareowners to be held on April 25, 2018 (“Company’s 2018 Proxy Statement”), to be
filed with the Securities and Exchange Commission, is incorporated herein by reference.
During the fiscal year ended December 31, 2017, no equity securities of the Company were sold by the Company that were not
registered under the Securities Act of 1933, as amended.
The following table presents information with respect to purchases of common stock of the Company made during the three
months ended December 31, 2017, by the Company or any “affiliated purchaser” of the Company as defined in Rule 10b-18(a)
(3) under the Exchange Act.
Period
Total Number of
Shares Purchased1
Average
Price Paid
Per Share
Total Number of
Shares Purchased
as Part of Publicly
Announced Plan2
Maximum Number of
Shares That May
Yet Be Purchased
Under the Publicly
Announced Plan
September 30, 2017 through October 27, 2017 5,256,426 $ 46.00 5,255,817 78,256,636
October 28, 2017 through November 24, 2017 1,660,944 45.84 1,660,597 76,596,039
November 25, 2017 through December 31, 2017 5,878,681 45.84 5,845,920 70,750,119
Total 12,796,051 $ 45.91 12,762,334
1 The total number of shares purchased includes: (i) shares purchased pursuant to the 2012 Plan described in footnote 2 below, and (ii) shares
surrendered to the Company to pay the exercise price and/or to satisfy tax withholding obligations in connection with so-called stock swap
exercises of employee stock options and/or the vesting of restricted stock issued to employees, totaling 609 shares, 347 shares and
32,761 shares for the fiscal months of October, November and December 2017, respectively.
2 On October 18, 2012, the Company publicly announced that our Board of Directors had authorized a plan (“2012 Plan”) for the Company
to purchase up to 500 million shares of our Company’s common stock. This column discloses the number of shares purchased pursuant to
the 2012 Plan during the indicated time periods (including shares purchased pursuant to the terms of preset trading plans meeting the
requirements of Rule 10b5-1 under the Exchange Act).
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Performance Graph
Comparison of Five-Year Cumulative Total Return Among
The Coca-Cola Company, the Peer Group Index and the S&P 500 Index
Total Return
Stock Price Plus Reinvested Dividends
December 31, 2012 2013 2014 2015 2016 2017
The Coca-Cola Company $ 100 $ 117 $ 123 $ 130 $ 129 $ 148
Peer Group Index 100 126 143 163 180 200
S&P 500 Index 100 132 151 153 171 208
The total return assumes that dividends were reinvested daily and is based on a $100 investment on December 31, 2012.
The Peer Group Index is a self-constructed peer group of companies that are included in the Dow Jones Food & Beverage
Index and the Dow Jones Tobacco Index, from which the Company has been excluded.
The Peer Group Index consists of the following companies: Altria Group, Inc., Archer-Daniels-Midland Company, B&G Foods,
Inc., Brown-Forman Corporation, Bunge Limited, Campbell Soup Company, Conagra Brands, Inc., Constellation Brands, Inc.,
Darling Ingredients Inc., Dean Foods Company, Dr Pepper Snapple Group, Inc., Flowers Foods, Inc., General Mills, Inc., The
Hain Celestial Group, Inc., Herbalife Ltd., The Hershey Company, Hormel Foods Corporation, Ingredion, Incorporated, The
J.M. Smucker Company, Kellogg Company, The Kraft Heinz Company, Lamb Weston Holdings, Inc., Lancaster Colony
Corporation, Leucadia National Corporation, McCormick & Company, Incorporated., Molson Coors Brewing Company,
Mondel z International, Inc., Monster Beverage Corporation, PepsiCo, Inc., Philip Morris International Inc., Pinnacle Foods
Inc., Post Holdings, Inc., Snyder’s-Lance, Inc., TreeHouse Foods, Inc., Tyson Foods, Inc., and US Foods Holding Corp.
Companies included in the Dow Jones Food & Beverage Index and the Dow Jones Tobacco Index change periodically. In 2017,
the indices included US Foods Holding Corp., which was not included in the indices in 2016. Additionally, the indices do not
include Mead Johnson Nutrition Company, Reynolds American Inc. and The WhiteWave Foods Company, which were included
in the indices in 2016.
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ITEM 6. SELECTED FINANCIAL DATA
The following selected financial data should be read in conjunction with “Item 7. Management’s Discussion and Analysis of
Financial Condition and Results of Operations” and our consolidated financial statements and the accompanying notes thereto
contained in “Item 8. Financial Statements and Supplementary Data” of this report.
Year Ended December 31, 2017 2016 2015 2014 2013
(In millions except per share data)
SUMMARY OF OPERATIONS
Net operating revenues $ 35,410 $ 41,863 $ 44,294 $ 45,998 $ 46,854
Net income from continuing operations 1,182 6,550 7,366 7,124 8,626
Net income attributable to shareowners of
The Coca-Cola Company 1,248 6,527 7,351 7,098 8,584
PER SHARE DATA
Basic net income from continuing operations $ 0.28 $ 1.51 $ 1.69 $ 1.62 $ 1.94
Basic net income 0.29 1.51 1.69 1.62 1.94
Diluted net income from continuing operations 0.27 1.49 1.67 1.60 1.90
Diluted net income 0.29 1.49 1.67 1.60 1.90
Cash dividends 1.48 1.40 1.32 1.22 1.12
BALANCE SHEET DATA
Total assets $ 87,896 $ 87,270 $ 89,996 $ 91,968 $ 90,002
Long-term debt 31,182 29,684 28,311 19,010 19,101
The Company’s results are impacted by acquisitions and divestitures. Refer to “Item 7. Management’s Discussion and Analysis
of Financial Condition and Results of Operations” for additional information.
ITEM 7. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF
OPERATIONS
Overview
The following Management’s Discussion and Analysis of Financial Condition and Results of Operations (“MD&A”) is intended
to help the reader understand The Coca-Cola Company, our operations and our present business environment. MD&A is
provided as a supplement to — and should be read in conjunction with — our consolidated financial statements and the
accompanying notes thereto contained in “Item 8. Financial Statements and Supplementary Data” of this report. This overview
summarizes the MD&A, which includes the following sections:
• Our Business — a general description of our business and the nonalcoholic beverage segment of the commercial
beverage industry; our objective; our strategic priorities; our core capabilities; and challenges and risks of our business.
• Critical Accounting Policies and Estimates — a discussion of accounting policies that require critical judgments and
estimates.
• Operations Review — an analysis of our Company’s consolidated results of operations for the three years presented in
our consolidated financial statements. Except to the extent that differences among our operating segments are material to
an understanding of our business as a whole, we present the discussion on a consolidated basis.
• Liquidity, Capital Resources and Financial Position — an analysis of cash flows; off-balance sheet arrangements and
aggregate contractual obligations; foreign exchange; the impact of inflation and changing prices; and an overview of
financial position.
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Our Business
General
The Coca-Cola Company is the world’s largest beverage company. We own or license and market more than 500 nonalcoholic
beverage brands, which we group into the following category clusters: sparkling soft drinks; water, enhanced water and sports
drinks; juice, dairy and plant-based beverages; tea and coffee; and energy drinks. We own and market four of the world’s top
five nonalcoholic sparkling soft drink brands: Coca-Cola, Diet Coke, Fanta and Sprite. Finished beverage products bearing our
trademarks, sold in the United States since 1886, are now sold in more than 200 countries.
We make our branded beverage products available to consumers throughout the world through our network of Company-owned
or -controlled bottling and distribution operations, bottling partners, distributors, wholesalers and retailers — the world’s largest
beverage distribution system. Beverages bearing trademarks owned by or licensed to us account for more than 1.9 billion of the
approximately 60 billion servings of all beverages consumed worldwide every day.
We believe our success depends on our ability to connect with consumers by providing them with a wide variety of beverage
choices to meet their desires, needs and lifestyle choices. Our success further depends on the ability of our people to execute
effectively, every day.
Our objective is to use our Company’s assets — our brands, financial strength, unrivaled distribution system, global reach, and
the talent and strong commitment of our management and associates — to become more competitive and to accelerate growth
in a manner that creates value for our shareowners.
Our Company markets, manufactures and sells:
• beverage concentrates, sometimes referred to as “beverage bases,” and syrups, including fountain syrups (we refer to this
part of our business as our “concentrate business” or “concentrate operations”); and
• finished sparkling soft drinks and other nonalcoholic beverages (we refer to this part of our business as our “finished
product business” or “finished product operations”).
Generally, finished product operations generate higher net operating revenues but lower gross profit margins than concentrate
operations.
In our concentrate operations, we typically generate net operating revenues by selling concentrates and syrups to authorized
bottling operations (to which we typically refer as our “bottlers” or our “bottling partners”). Our bottling partners either
combine the concentrates with sweeteners (depending on the product), still water and/or sparkling water, or combine the syrups
with sparkling water to produce finished beverages. The finished beverages are packaged in authorized containers — such as
cans and refillable and nonrefillable glass and plastic bottles — bearing our trademarks or trademarks licensed to us and are
then sold to retailers directly or, in some cases, through wholesalers or other bottlers. Outside the United States, we also sell
concentrates for fountain beverages to our bottling partners who are typically authorized to manufacture fountain syrups, which
they sell to fountain retailers such as restaurants and convenience stores which use the fountain syrups to produce beverages for
immediate consumption, or to authorized fountain wholesalers who in turn sell and distribute the fountain syrups to fountain
retailers.
Our finished product operations consist primarily of Company-owned or -controlled bottling, sales and distribution operations,
including CCR’s bottling and associated supply chain operations in the United States and Canada, and are included in our
Bottling Investments operating segment. Our finished product operations generate net operating revenues by selling sparkling
soft drinks and a variety of other nonalcoholic beverages, such as water and sports drinks; juice, dairy and plant–based
beverages; tea and coffee; and energy drinks, to retailers or to distributors, wholesalers and bottling partners who distribute
them to retailers. In addition, in the United States, we manufacture fountain syrups and sell them to fountain retailers such as
restaurants and convenience stores who use the fountain syrups to produce beverages for immediate consumption or to
authorized fountain wholesalers or bottling partners who resell the fountain syrups to fountain retailers. These fountain syrup
sales are included in our North America operating segment. We authorize these wholesalers to resell our fountain syrups
through nonexclusive appointments that neither restrict us in setting the prices at which we sell fountain syrups to the
wholesalers nor restrict the territories in which the wholesalers may resell in the United States.
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The following table sets forth the percentage of total net operating revenues related to concentrate operations and finished
product operations:
Year Ended December 31, 2017 2016 2015
Concentrate operations1 51% 40% 37%
Finished product operations2 49 60 63
Total 100% 100% 100%
1 Includes concentrates sold by the Company to authorized bottling partners for the manufacture of fountain syrups. The bottlers then
typically sell the fountain syrups to wholesalers or directly to fountain retailers.
2 Includes fountain syrups manufactured by the Company, including consolidated bottling operations, and sold to fountain retailers or to
authorized fountain wholesalers or bottling partners who resell the fountain syrups to fountain retailers.
The following table sets forth the percentage of total worldwide unit case volume related to concentrate operations and finished
product operations:
Year Ended December 31, 2017 2016 2015
Concentrate operations1 78% 76% 73%
Finished product operations2 22 24 27
Total 100% 100% 100%
1 Includes unit case volume related to concentrates sold by the Company to authorized bottling partners for the manufacture of fountain
syrups. The bottlers then typically sell the fountain syrups to wholesalers or directly to fountain retailers.
2 Includes unit case volume related to fountain syrups manufactured by the Company, including consolidated bottling operations, and sold to
fountain retailers or to authorized fountain wholesalers or bottling partners who resell the fountain syrups to fountain retailers.
The Nonalcoholic Beverage Segment of the Commercial Beverage Industry
We operate in the highly competitive nonalcoholic beverage segment of the commercial beverage industry. We face strong
competition from numerous other general and specialty beverage companies. We, along with other beverage companies, are
affected by a number of factors, including, but not limited to, cost to manufacture and distribute products, consumer spending,
economic conditions, availability and quality of water, consumer preferences, inflation, political climate, local and national
laws and regulations, foreign currency fluctuations, fuel prices and weather patterns.
Our Objective
Our objective is to use our formidable assets — our brands, financial strength, unrivaled distribution system, global reach, and
the talent and strong commitment of our management and associates — to achieve long-term sustainable growth. Our vision for
sustainable growth includes the following:
• People: Being a great place to work where people are inspired to be the best they can be.
• Portfolio: Bringing to the world a portfolio of beverage brands that anticipates and satisfies people’s desires and needs.
• Partners: Nurturing a winning network of partners and building mutual loyalty.
• Planet: Being a responsible global citizen that makes a difference.
• Profit: Maximizing return to shareowners while being mindful of our overall responsibilities.
• Productivity: Managing our people, time and money for greatest effectiveness.
Strategic Priorities
We have five strategic priorities designed to help us achieve our objective. These strategic priorities are accelerating growth of
a consumer-centric brand portfolio; driving our revenue growth algorithm; strengthening the Coca-Cola system; digitizing the
enterprise; and unlocking the power of our people. In order to execute on these strategic priorities, we must further enhance our
core capabilities of consumer marketing, commercial leadership and franchise leadership.
Core Capabilities
Consumer Marketing
Marketing investments are designed to enhance consumer awareness of, and increase consumer preference for, our brands.
Successful marketing investments produce long-term growth in unit case volume, per capita consumption and our share of
worldwide nonalcoholic beverage sales. Through our relationships with our bottling partners and those who sell our products in
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the marketplace, we create and implement integrated marketing programs, both globally and locally, that are designed to
heighten consumer awareness of and product appeal for our brands. In developing a strategy for a Company brand, we conduct
product and packaging research, establish brand positioning, develop precise consumer communications and solicit consumer
feedback. Our integrated marketing activities include, but are not limited to, advertising, point-of-sale merchandising and sales
promotions.
We are focusing on marketing strategies to drive volume growth in emerging markets, increase our brand value in developing
markets and grow net revenues and profit in our developed markets. In emerging markets, we are investing in infrastructure
programs that drive volume through increased access to consumers. In developing markets, where consumer access has largely
been established, our focus is on differentiating our brands. In our developed markets, we continue to invest in brands and
infrastructure programs but generally at a slower rate than gross profit growth.
Commercial Leadership
The Coca-Cola system has millions of customers around the world who sell or serve our products directly to consumers. We
focus on enhancing value for our customers and providing solutions to grow their beverage businesses. Our approach includes
understanding each customer’s business and needs — whether that customer is a sophisticated retailer in a developed market or
a kiosk owner in an emerging market. We focus on ensuring that our customers have the right product and package offerings
and the right promotional tools to deliver enhanced value to themselves and the Company. We are constantly looking to build
new beverage consumption occasions in our customers’ outlets through unique and innovative consumer experiences, product
availability and delivery systems, and beverage merchandising and displays. We participate in joint brand-building initiatives
with our customers in order to drive consumer preference for our brands. Through our commercial leadership initiatives, we
embed ourselves further into our retail customers’ businesses while developing strategies for better execution at the point of
sale.
Franchise Leadership
We must continue to improve our franchise leadership capabilities to give our Company and our bottling partners the ability to
grow together through shared values, aligned incentives and a sense of urgency and flexibility that supports consumers’ always
changing needs and tastes. The financial health and success of our bottling partners are critical components of the Company’s
success. We work with our bottling partners to identify processes that enable us to quickly achieve scale and efficiencies, and
we share best practices throughout the bottling system. With our bottling partners, we work to produce differentiated beverages
and packages that are appropriate for the right channels and consumers. We also design business models in specific markets to
ensure that we appropriately share the value created by our beverages with our bottling partners. We must also continue to build
a supply chain network that leverages the size and scale of the Coca-Cola system to gain a competitive advantage.
Challenges and Risks
Being global provides unique opportunities for our Company. Challenges and risks accompany those opportunities. Our
management has identified certain challenges and risks that demand the attention of the nonalcoholic beverage segment of the
commercial beverage industry and our Company. Of these, six key challenges and risks are discussed below.
Obesity
The rates of obesity affecting communities, cultures and countries worldwide continue to be too high. There is growing concern
among consumers, public health professionals and government agencies about the health problems associated with obesity.
This concern represents a significant challenge to our industry. We understand and recognize that obesity is a complex public
health challenge and are committed to being a part of the solution.
We recognize the uniqueness of consumers’ lifestyles and dietary choices. Commercially, we continue to:
• offer reduced-, low- or no-calorie beverage options;
• provide transparent nutrition information, featuring calories on the front of most of our packages;
• provide our beverages in a range of packaging sizes; and
• market responsibly, including no advertising targeted to children under 12.
The heritage of our Company is to lead, and innovation is critical for leadership. As such, we are resolute in continuing to
innovate and are committed to partnering to find winning solutions in the area of noncaloric sweeteners. This includes working
to reduce sugar and calories in many of our beverages. We want to be a more helpful and credible partner in the fight against
obesity. Across the Coca-Cola system, we are mobilizing our assets in marketing and in community outreach to increase
awareness and spur action.
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Water Quality and Quantity
Water quality and quantity is an issue that requires our Company’s sustained attention and collaboration with other companies,
suppliers, governments, nongovernmental organizations and communities where we operate. Water is a main ingredient in
substantially all of our products, is vital to the production of the agricultural ingredients on which our business relies and is
needed in our manufacturing process. It also is critical to the prosperity of the communities we serve. Water is a limited natural
resource facing unprecedented challenges from overexploitation, increased food demand, increasing pollution, poor
management and the effects of climate change.
Our Company regularly assesses the specific water-related risks that we and many of our bottling partners face and has
implemented a formal water risk management program. Mitigation of water risk forms the basis of our water stewardship
strategic framework. This strategy is executed at the local level where we operate and includes the following elements: water
use efficiency and wastewater treatment in manufacturing operations; shared watershed protection efforts; engaging local
communities; and addressing water resource management in our agricultural ingredient supply chain. Such efforts are
conducted in collaboration and partnership with others and are intended to help address local needs. Many of these efforts help
us in achieving our goal of replenishing the water that we and our bottling partners source and use in our finished products. We
are also collaborating with other companies, governments, nongovernmental organizations and communities to advocate for
needed water policy reforms and action to protect water availability and quality around the world.
Through these integrated programs, we believe that our Company can leverage the water-related knowledge we have developed
in the communities we serve — through source water availability assessments and planning, water resource management, water
treatment, wastewater treatment systems and models for working with communities and partners in addressing water and
sanitation needs. As demand for water continues to increase around the world, we expect continued action on our part to help
with the successful long-term stewardship of this critical natural resource, both for our business and the communities we serve.
Evolving Consumer Preferences
We are impacted by shifting consumer demographics and needs, on-the-go lifestyles, aging populations and consumers who are
empowered with more information than ever. As a consequence of these changes, consumers want more choices. We are
committed to meeting their needs and to generating new growth through our portfolio of more than 500 brands and more than
4,100 beverage products, including nearly 1,300 low- and no-calorie products, new product offerings, innovative packaging and
ingredient education efforts. We are also committed to continuing to expand the variety of choices we provide to consumers to
meet their ever-changing needs, desires and lifestyles.
Increased Competition and Capabilities in the Marketplace
Our Company is facing strong competition from some well-established global companies and numerous regional and local
companies. We must continuously strengthen our capabilities in marketing and innovation in order to maintain our brand
loyalty and market share while we selectively expand into other profitable categories of the nonalcoholic beverage segment of
the commercial beverage industry.
Product Safety and Quality
As the world’s largest beverage company, we strive to meet the highest standards in both product safety and product quality. We
are aware that some consumers have concerns and negative viewpoints regarding certain ingredients used in our products. The
Coca-Cola system works every day to share safe and refreshing beverages with the world. We have rigorous product and
ingredient safety and quality standards designed to ensure safety and quality in each of our products, and we drive innovation
that provides new beverage options to meet consumers’ evolving needs and preferences. Across the Coca-Cola system, we take
great care in an effort to ensure that every one of our beverages meets the highest standards for safety and quality.
We work to ensure consistent safety and quality through strong governance and compliance with applicable regulations and
standards. We stay current with new regulations, industry best practices and marketplace conditions and engage with standardsetting
and industry organizations. Additionally, we manufacture and distribute our products according to strict policies,
requirements and specifications set forth in an integrated quality management program that continually measures all operations
within the Coca-Cola system against the same stringent standards. Our quality management system also identifies and mitigates
risks and drives improvement. In our quality laboratories, we stringently measure the quality attributes of ingredients as well as
samples of finished products collected from the marketplace.
We perform due diligence to ensure that product and ingredient safety and quality standards are maintained in the more than
200 countries where our products are sold. We regularly assess the relevance of our requirements and standards and continually
work to improve and refine them across our entire supply chain.
33
Food Security
Increased demand for commodities and decreased agricultural productivity in certain regions of the world as a result of
changing weather patterns may limit the availability or increase the cost of key agricultural commodities, such as sugarcane,
corn, sugar beets, citrus, coffee and tea, which are important sources of ingredients for our products and could impact the food
security of communities around the world. We are dedicated to implementing our sustainable sourcing commitment, which is
founded on principles that protect the environment, uphold workplace rights and help build more sustainable communities. To
support this commitment, our programs focus on economic opportunity, with an emphasis on female farmers, and
environmental sustainability designed to help address these agricultural challenges. Through joint efforts with farmers,
communities, bottlers, suppliers and key partners, as well as our increased and continued investment in sustainable agriculture,
we can together help make a positive strategic impact on food security.
All of these challenges and risks — obesity; water quality and quantity; evolving consumer preferences; increased competition
and capabilities in the marketplace; product safety and quality; and food security — have the potential to have a material
adverse effect on the nonalcoholic beverage segment of the commercial beverage industry and on our Company; however, we
believe our Company is well positioned to appropriately address these challenges and risks.
See also ”Item 1A. Risk Factors” in Part I of this report for additional information about risks and uncertainties facing our
Company.
Critical Accounting Policies and Estimates
Our consolidated financial statements are prepared in accordance with accounting principles generally accepted in the United
States (“U.S. GAAP”), which require management to make estimates, judgments and assumptions that affect the amounts
reported in our consolidated financial statements and accompanying notes. We believe our most critical accounting policies and
estimates relate to the following:
• Principles of Consolidation
• Recoverability of Current and Noncurrent Assets
• Pension Plan Valuations
• Revenue Recognition
• Income Taxes
Management has discussed the development, selection and disclosure of critical accounting policies and estimates with the
Audit Committee of the Company’s Board of Directors. While our estimates and assumptions are based on our knowledge of
current events and actions we may undertake in the future, actual results may ultimately differ from these estimates and
assumptions. For a discussion of the Company’s significant accounting policies, refer to Note 1 of Notes to Consolidated
Financial Statements.
Principles of Consolidation
Our Company consolidates all entities that we control by ownership of a majority voting interest. Additionally, there are
situations in which consolidation is required even though the usual condition of consolidation (ownership of a majority voting
interest) does not apply. Generally, this occurs when an entity holds an interest in another business enterprise that was achieved
through arrangements that do not involve voting interests, which results in a disproportionate relationship between such entity’s
voting interests in, and its exposure to the economic risks and potential rewards of, the other business enterprise. This
disproportionate relationship results in what is known as a variable interest, and the entity in which we have the variable
interest is referred to as a “VIE.” An enterprise must consolidate a VIE if it is determined to be the primary beneficiary of the
VIE. The primary beneficiary has both (1) the power to direct the activities of the VIE that most significantly impact the entity’s
economic performance, and (2) the obligation to absorb losses or the right to receive benefits from the VIE that could
potentially be significant to the VIE.
Our Company holds interests in certain VIEs, primarily bottling and container manufacturing operations, for which we were
not determined to be the primary beneficiary. Our variable interests in these VIEs primarily relate to equity investments, profit
guarantees or subordinated financial support. Refer to Note 11 of Notes to Consolidated Financial Statements. Although these
financial arrangements resulted in our holding variable interests in these entities, they did not empower us to direct the
activities of the VIEs that most significantly impact the VIEs’ economic performance. Our Company’s investments, plus any
loans and guarantees, and other subordinated financial support related to these VIEs totaled $4,523 million and $3,709 million
as of December 31, 2017 and 2016, respectively, representing our maximum exposures to loss. The Company’s investments,
34
plus any loans and guarantees, related to these VIEs were not individually significant to the Company’s consolidated financial
statements.
In addition, our Company holds interests in certain VIEs, primarily bottling and container manufacturing operations, for which
we were determined to be the primary beneficiary. As a result, we have consolidated these entities. Our Company’s
investments, plus any loans and guarantees, related to these VIEs totaled $1 million and $203 million as of December 31, 2017
and 2016, respectively, representing our maximum exposures to loss. The assets and liabilities of VIEs for which we are the
primary beneficiary were not significant to the Company’s consolidated financial statements.
Creditors of our VIEs do not have recourse against the general credit of the Company, regardless of whether they are accounted
for as consolidated entities.
We use the equity method to account for investments in companies if our investment provides us with the ability to exercise
significant influence over operating and financial policies of the investee. Our consolidated net income includes our Company’s
proportionate share of the net income or loss of these companies. Our judgment regarding the level of influence over each
equity method investee includes considering key factors such as our ownership interest, representation on the board of
directors, participation in policy-making decisions and material intercompany transactions.
We eliminate from our financial results all significant intercompany transactions, including the intercompany transactions with
consolidated VIEs and the intercompany portion of transactions with equity method investees.
Recoverability of Current and Noncurrent Assets
Our Company faces many uncertainties and risks related to various economic, political and regulatory environments in the
countries in which we operate, particularly in developing and emerging markets. Refer to the heading “Our Business —
Challenges and Risks” above and “Item 1A. Risk Factors” in Part I of this report. As a result, management must make
numerous assumptions which involve a significant amount of judgment when completing recoverability and impairment tests
of current and noncurrent assets in various regions around the world.
We perform recoverability and impairment tests of current and noncurrent assets in accordance with U.S. GAAP. For certain
assets, recoverability and/or impairment tests are required only when conditions exist that indicate the carrying value may not
be recoverable. For other assets, impairment tests are required at least annually, or more frequently if events or circumstances
indicate that an asset may be impaired.
Our equity method investees also perform such recoverability and/or impairment tests. If an impairment charge is recorded by
one of our equity method investees, the Company records its proportionate share of such charge as a reduction of equity income
(loss) — net in our consolidated statement of income. However, the actual amount we record with respect to our proportionate
share of such charges may be impacted by items such as basis differences, deferred taxes and deferred gains.
Management’s assessments of the recoverability and impairment tests of noncurrent assets involve critical accounting estimates.
These estimates require significant management judgment, include inherent uncertainties and are often interdependent;
therefore, they do not change in isolation. Factors that management must estimate include, among others, the economic life of
the asset, sales volume, pricing, cost of raw materials, delivery costs, inflation, cost of capital, marketing spending, foreign
currency exchange rates, tax rates, capital spending and proceeds from the sale of assets. These factors are even more difficult
to predict when global financial markets are highly volatile. The estimates we use when assessing the recoverability of current
and noncurrent assets are consistent with those we use in our internal planning. When performing impairment tests, we estimate
the fair values of the assets using management’s best assumptions, which we believe would be consistent with what a
hypothetical marketplace participant would use. Estimates and assumptions used in these tests are evaluated and updated as
appropriate. The variability of these factors depends on a number of conditions, including uncertainty about future events, and
thus our accounting estimates may change from period to period. If other assumptions and estimates had been used when these
tests were performed, impairment charges could have resulted. As mentioned above, these factors do not change in isolation
and, therefore, we do not believe it is practicable or meaningful to present the impact of changing a single factor. Furthermore,
if management uses different assumptions or if different conditions occur in future periods, future impairment charges could
result. Refer to the heading “Operations Review” below for additional information related to our present business environment.
Certain factors discussed above are impacted by our current business environment and are discussed throughout this report, as
appropriate.
Investments in Equity and Debt Securities
The carrying values of our investments in equity securities are determined using the equity method, the cost method or the fair
value method. We account for investments in companies that we do not control or account for under the equity method either at
fair value or under the cost method, as applicable. Investments in equity securities, other than investments accounted for under
the equity method, are carried at fair value if the fair value of the security is readily determinable. Equity investments carried at
35
fair value are classified as either trading or available-for-sale securities. Our investments in debt securities are carried at either
amortized cost or fair value. Investments in debt securities that the Company has the positive intent and ability to hold to
maturity are carried at amortized cost and classified as held-to-maturity. Investments in debt securities that are not classified as
held-to-maturity are carried at fair value and classified as either trading or available-for-sale. Realized and unrealized gains and
losses on trading securities and realized gains and losses on available-for-sale securities are included in net income. Unrealized
gains and losses, net of deferred taxes, on available-for-sale securities are included in our consolidated balance sheets as a
component of accumulated other comprehensive income (loss) (“AOCI”), except for the change in fair value attributable to the
currency risk being hedged, if applicable, which is included in net income. Trading securities are reported as either marketable
securities or other assets in our consolidated balance sheets. Securities classified as available-for-sale are reported as either cash
and cash equivalents, marketable securities, other investments or other assets in our consolidated balance sheets. Investments in
equity securities that do not qualify for fair value accounting or equity method accounting are accounted for under the cost
method. In accordance with the cost method, our initial investment is recorded at cost and we record dividend income when
applicable dividends are declared. Cost method investments are reported as other investments in our consolidated balance
sheets.
The following table presents the carrying values of our investments in equity and debt securities (in millions):
December 31, 2017
Carrying
Value
Percentage
of Total
Assets
Equity method investments $ 20,856 24%
Securities classified as available-for-sale 7,807 9
Securities classified as trading 407 *
Cost method investments 143 *
Total $ 29,213 33%
* Accounts for less than 1 percent of the Company’s total assets.
Investments classified as trading securities are not assessed for impairment, since they are carried at fair value with the change
in fair value included in net income. We review our investments in equity and debt securities that are accounted for using the
equity method or cost method or that are classified as available-for-sale or held-to-maturity each reporting period to determine
whether a significant event or change in circumstances has occurred that may have an adverse effect on the fair value of each
investment. When such events or changes occur, we evaluate the fair value compared to our cost basis in the investment. We
also perform this evaluation every reporting period for each investment for which our cost basis has exceeded the fair value.
The fair values of most of our Company’s investments in publicly traded companies are often readily available based on quoted
market prices. For investments in nonpublicly traded companies, management’s assessment of fair value is based on valuation
methodologies including discounted cash flows, estimates of sales proceeds and appraisals, as appropriate. We consider the
assumptions that we believe hypothetical marketplace participants would use in evaluating estimated future cash flows when
employing the discounted cash flow or estimates of sales proceeds valuation methodologies. The ability to accurately predict
future cash flows, especially in emerging and developing markets, may impact the determination of fair value.
In the event the fair value of an investment declines below our cost basis, management is required to determine if the decline in
fair value is other than temporary. If management determines the decline is other than temporary, an impairment charge is
recorded. Management’s assessment as to the nature of a decline in fair value is based on, among other things, the length of
time and the extent to which the market value has been less than our cost basis; the financial condition and near-term prospects
of the issuer; and our intent and ability to retain the investment for a period of time sufficient to allow for any anticipated
recovery in market value. During 2017, we recognized an other-than-temporary impairment charge of $50 million related to
one of our international equity method investees, primarily driven by foreign currency exchange rate fluctuations. The
Company will adopt Accounting Standards Update (“ASU”) 2016-01, Recognition and Measurement of Financial Assets and
Financial Liabilities, on January 1, 2018. Adoption of this standard will require us to revise our policy to measure equity
investments that do not result in consolidation and are not accounted for under the equity method at fair value and recognize
any changes in fair value in net income. Refer to Note 1 of Notes to Consolidated Financial Statements.
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The following table presents the difference between calculated fair values, based on quoted closing prices of publicly traded
shares, and our Company’s cost basis in investments in publicly traded companies accounted for under the equity method (in
millions):
December 31, 2017
Fair
Value
Carrying
Value Difference
Monster Beverage Corporation $ 6,463 $ 3,382 $ 3,081
Coca-Cola FEMSA, S.A.B. de C.V. 4,065 1,865 2,200
Coca-Cola European Partners plc1 3,505 3,701 (196)
Coca-Cola HBC AG 2,754 1,315 1,439
Coca-Cola Amatil Limited 1,449 721 728
Coca-Cola Bottlers Japan Inc. 1,251 1,151 100
Embotelladora Andina S.A. 647 293 354
Coca-Cola Bottling Co. Consolidated 534 116 418
449 221 228
Corporación Lindley S.A. 283 131 152
Total $ 21,400 $ 12,896 $ 8,504
1 The carrying value of our investment in Coca-Cola European Partners plc (“CCEP”) exceeded its fair value as of December 31, 2017. Based
on the length of time and the extent to which the market value has been less than our cost basis; the financial condition and near-term
prospects of the issuer; and our intent and ability to retain the investment for a period of time sufficient to allow for any anticipated recovery
in market value, management determined that the decline in fair value was temporary in nature. Therefore, we did not record an impairment
charge.
Other Assets
Our Company invests in infrastructure programs with our bottlers that are directed at strengthening our bottling system and
increasing unit case volume. Additionally, our Company advances payments to certain customers for distribution rights as well
as to fund future marketing activities intended to generate profitable volume and expenses such payments over the periods
benefited. Payments under these programs are generally capitalized and reported in the line item prepaid expenses and other
assets or other assets, as appropriate, in our consolidated balance sheets. When facts and circumstances indicate that the
carrying value of these assets or asset groups may not be recoverable, management assesses the recoverability of the carrying
value by preparing estimates of sales volume and the resulting gross profit and cash flows. These estimated future cash flows
are consistent with those we use in our internal planning. If the sum of the expected future cash flows (undiscounted and
without interest charges) is less than the carrying amount, we recognize an impairment loss. The impairment loss recognized is
the amount by which the carrying amount exceeds the fair value.
During 2017, the Company recorded an impairment charge of $19 million related to CCR’s other assets as a result of current
year refranchising activities in North America and management’s estimate of the proceeds that were expected to be received for
the remaining bottling territories upon their refranchising. This charge was recorded in our Bottling Investments operating
segment in the line item other operating charges in our consolidated statement of income and was determined by comparing the
fair value of the asset to its carrying value.
Property, Plant and Equipment
As of December 31, 2017, the carrying value of our property, plant and equipment, net of depreciation, was $8,203 million, or
9 percent of our total assets. Certain events or changes in circumstances may indicate that the recoverability of the carrying
amount or remaining useful life of property, plant and equipment should be assessed, including, among others, the manner or
length of time in which the Company intends to use the asset, a significant decrease in market value, a significant change in the
business climate in a particular market, or a current period operating or cash flow loss combined with historical losses or
projected future losses. When such events or changes in circumstances are present and an impairment review is performed, we
estimate the future cash flows expected to result from the use of the asset or asset group and its eventual disposition. These
estimated future cash flows are consistent with those we use in our internal planning. If the sum of the expected future cash
flows (undiscounted and without interest charges) is less than the carrying amount, we recognize an impairment loss. The
impairment loss recognized is the amount by which the carrying amount exceeds the fair value. We use a variety of
methodologies to determine the fair value of property, plant and equipment, including appraisals and discounted cash flow
models, which are consistent with the assumptions we believe hypothetical marketplace participants would use.
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During 2017, the Company recorded impairment charges of $310 million related to CCR’s property, plant and equipment as a
result of current year refranchising activities in North America and management’s estimate of the proceeds (a Level 3
measurement) that were expected to be received for the remaining bottling territories upon their refranchising. These charges
were recorded in our Bottling Investments operating segment in the line item other operating charges in our consolidated
statement of income and were determined by comparing the fair value of the assets to their carrying value. Refer to Note 16 of
Notes to Consolidated Financial Statements.
Goodwill, Trademarks and Other Intangible Assets
Intangible assets are classified into one of three categories: (1) intangible assets with definite lives subject to amortization,
(2) intangible assets with indefinite lives not subject to amortization and (3) goodwill. For intangible assets with definite lives,
tests for impairment must be performed if conditions exist that indicate the carrying value may not be recoverable. For
intangible assets with indefinite lives and goodwill, tests for impairment must be performed at least annually, or more
frequently if events or circumstances indicate that an asset may be impaired.
The following table presents the carrying values of intangible assets included in our consolidated balance sheet (in millions):
December 31, 2017
Carrying
Value
Percentage
of Total
Assets
Goodwill $ 9,401 11%
Trademarks with indefinite lives 6,729 8
Bottlers’ franchise rights with indefinite lives 138 *
Definite-lived intangible assets, net 262 *
Other intangible assets not subject to amortization 106 *
Total $ 16,636 19%
* Accounts for less than 1 percent of the Company’s total assets.
When facts and circumstances indicate that the carrying value of definite-lived intangible assets may not be recoverable,
management assesses the recoverability of the carrying value by preparing estimates of sales volume and the resulting gross
profit and cash flows. These estimated future cash flows are consistent with those we use in our internal planning. If the sum of
the expected future cash flows (undiscounted and without interest charges) is less than the carrying amount of the asset or asset
group, we recognize an impairment loss. The impairment loss recognized is the amount by which the carrying amount exceeds
the fair value. We use a variety of methodologies to determine the fair value of these assets, including discounted cash flow
models, which are consistent with the assumptions we believe hypothetical marketplace participants would use.
We test intangible assets determined to have indefinite useful lives, including trademarks, franchise rights and goodwill, for
impairment annually, or more frequently if events or circumstances indicate that assets might be impaired. Our Company
performs these annual impairment reviews as of the first day of our third fiscal quarter. We use a variety of methodologies in
conducting impairment assessments of indefinite-lived intangible assets, including, but not limited to, discounted cash flow
models, which are based on the assumptions we believe hypothetical marketplace participants would use. For indefinite-lived
intangible assets, other than goodwill, if the carrying amount exceeds the fair value, an impairment charge is recognized in an
amount equal to that excess. The Company has the option to perform a qualitative assessment of indefinite-lived intangible
assets, other than goodwill, rather than completing the impairment test. The Company must assess whether it is more likely
than not that the fair value of the intangible asset is less than its carrying amount. If the Company concludes that this is the
case, it must perform the testing described above. Otherwise, the Company does not need to perform any further assessment.
Intangible assets acquired in recent transactions are naturally more susceptible to impairment, primarily due to the fact that they
are recorded at fair value based on recent operating plans and macroeconomic conditions present at the time of acquisition.
Consequently, if operating results and/or macroeconomic conditions deteriorate shortly after an acquisition, it could result in
the impairment of the acquired assets. A deterioration of macroeconomic conditions may not only negatively impact the
estimated operating cash flows used in our cash flow models but may also negatively impact other assumptions used in our
analyses, including, but not limited to, the estimated cost of capital and/or discount rates. Additionally, as discussed above, in
accordance with U.S. GAAP, we are required to ensure that assumptions used to determine fair value in our analyses are
consistent with the assumptions a hypothetical marketplace participant would use. As a result, the cost of capital and/or
discount rates used in our analyses may increase or decrease based on market conditions and trends, regardless of whether our
Company’s actual cost of capital has changed. Therefore, if the cost of capital and/or discount rates change, our Company may
recognize an impairment of an intangible asset in spite of realizing actual cash flows that are approximately equal to, or greater
than, our previously forecasted amounts.
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We perform impairment tests of goodwill at our reporting unit level, which is one level below our operating segments. Our
operating segments are primarily based on geographic responsibility, which is consistent with the way management runs our
business. Our operating segments are subdivided into smaller geographic regions or territories that we sometimes refer to as
“business units.” These business units are also our reporting units. The Bottling Investments operating segment includes all
Company-owned or consolidated bottling operations, regardless of geographic location. Generally, each Company-owned or
consolidated bottling operation within our Bottling Investments operating segment is its own reporting unit. Goodwill is
assigned to the reporting unit or units that benefit from the synergies arising from each business combination.
In order to test for goodwill impairment, the Company compares the fair value of the reporting unit to its carrying value,
including goodwill. If the fair value of the reporting unit is lower than its carrying amount, goodwill is written down for the
amount by which the carrying amount exceeds the fair value. However, the loss recognized cannot exceed the carrying amount
of goodwill. We typically use discounted cash flow models to determine the fair value of a reporting unit. The assumptions
used in these models are consistent with those we believe a hypothetical marketplace participant would use.
During 2017, the Company recorded impairment charges of $457 million related to certain intangible assets. These charges
included $390 million related to goodwill and $33 million related to bottlers’ franchise rights with indefinite lives. The
impairment charges related to goodwill were determined by comparing the fair values of the reporting units, based on Level 3
inputs, to their carrying values. As a result of these charges, the carrying value of CCR’s goodwill is zero. The impairment
charge related to bottlers’ franchise rights with indefinite lives was determined by comparing the fair value of the assets, based
on Level 3 inputs, to the current carrying value. These impairment charges were incurred primarily as a result of current year
refranchising activities in North America and management’s estimate of the proceeds that were expected to be received for the
remaining bottling territories upon their refranchising. These charges were recorded in our Bottling Investments operating
segment in the line item other operating charges in our consolidated statement of income. Additionally, we recorded
impairment charges related to Venezuelan intangible assets of $34 million. The Venezuelan intangible assets were written down
due to weaker sales and the volatility of foreign currency exchange rates resulting from continued political instability. These
charges were recorded in Corporate in the line item other operating charges in our consolidated statement of income and were
determined by comparing the fair value of the intangible assets, derived using discounted cash flow analyses, to the respective
carrying values.
During 2016, the Company recorded charges of $153 million related to certain intangible assets. These charges included
$143 million related to the impairment of certain U.S. bottlers’ franchise rights, primarily as a result of lower operating
performance compared to previously modeled results as well as a revision in management’s view of the proceeds that would be
ultimately received upon refranchising. The remaining charge of $10 million was related to the impairment of goodwill and
resulted from management’s revised outlook on market conditions. These impairment charges were recorded in our Bottling
Investments operating segment in the line item other operating charges in our consolidated statement of income and were
determined by comparing the fair value of the intangible assets, derived using discounted cash flow analyses, to their respective
carrying values.
During 2015, the Company recorded a charge of $55 million related to the impairment of a Venezuelan trademark. The
Venezuelan trademark impairment was due to the Company’s revised expectations regarding the convertibility of the local
currency. In 2015, the Company also closed a transaction with Monster. Under the terms of the transaction, the Company was
required to discontinue selling energy products under one of the trademarks included in the glacéau portfolio. During the year
ended December 31, 2015, the Company recognized impairment charges of $418 million, primarily as a result of discontinuing
these products. The charges for the impairment of these trademarks were recorded in Corporate in the line item other operating
charges in our consolidated statement of income and were determined by comparing the fair value of the trademarks, derived
using discounted cash flow analyses, to the respective carrying values.
Pension Plan Valuations
Our Company sponsors and/or contributes to pension and postretirement health care and life insurance benefit plans covering
substantially all U.S. employees. We also sponsor nonqualified, unfunded defined benefit pension plans for certain associates
and participate in multi-employer pension plans in the United States. In addition, our Company and its subsidiaries have
various pension plans and other forms of postretirement arrangements outside the United States.
Management is required to make certain critical estimates related to actuarial assumptions used to determine our pension
expense and obligations. We believe the most critical assumptions are related to (1) the discount rate used to determine the
present value of the liabilities and (2) the expected long-term rate of return on plan assets. All of our actuarial assumptions are
reviewed annually, or more frequently to the extent that a settlement or curtailment occurs. Changes in these assumptions could
have a material impact on the measurement of our pension expense and obligations.
39
At each measurement date, we determine the discount rate primarily by reference to rates of high-quality, long-term corporate
bonds that mature in a pattern similar to the future payments we anticipate making under the plans. As of December 31, 2017
and 2016, the weighted-average discount rate used to compute our pension obligations was 3.50 percent and 4.00 percent,
respectively.
Effective January 1, 2016, the Company changed its method of measuring the service cost and interest cost components of net
periodic benefit cost for pension and other postretirement benefit plans by applying the specific spot rates along the yield curve
to the plans’ projected cash flows. The Company believes the approach adopted in 2016 provides a more precise measurement
of these components by improving the correlation between projected cash flows and the corresponding spot rates. The change
does not affect the measurement of the Company’s pension and other postretirement benefit obligations for those plans. During
the year ended December 31, 2015, for plans using the yield curve approach, the Company measured the service cost and
interest cost components utilizing the single weighted-average discount rate derived from the yield curve.
The expected long-term rate of return on plan assets is based upon the long-term outlook of our investment strategy as well as
our historical returns and volatilities for each asset class. We also review current levels of interest rates and inflation to assess
the reasonableness of our long-term rates. Our pension plan investment objective is to ensure all of our plans have sufficient
funds to meet their benefit obligations when they become due. As a result, the Company periodically revises asset allocations,
where appropriate, to improve returns and manage risk. The weighted-average expected long-term rate of return used to
calculate our pension expense was 8.00 percent and 8.25 percent in 2017 and 2016, respectively.
In 2017, the Company’s total pension expense related to defined benefit plans was $368 million, which included $28 million of
net periodic benefit cost and $340 million of settlement charges, curtailment charges and special termination benefit costs. In
2018, we expect our total pension expense to be approximately $17 million, which includes $108 million of net periodic benefit
income and $125 million of estimated settlement charges and special termination benefit costs expected to be incurred. The
decrease in 2018 expected net periodic benefit cost is primarily due to 2017 North America refranchising activities, which
decreased the size of the active workforce and, therefore, the number of employees earning pension benefits. Favorable asset
performance in 2017 further decreased expected 2018 expense, although this was partially offset by a decrease in the weightedaverage
discount rate at December 31, 2017 compared to December 31, 2016. The estimated impact of a 50 basis-point
decrease in the discount rate on our 2018 net periodic benefit cost would be an increase to our pension expense of $25 million.
Additionally, the estimated impact of a 50 basis-point decrease in the expected long-term rate of return on plan assets on our
2018 net periodic benefit cost would be an increase to our pension expense of $29 million.
The sensitivity information provided above is based only on changes to the actuarial assumptions used for our U.S. pension
plans. As of December 31, 2017, the Company’s primary U.S. plan represented 64 percent and 65 percent of the Company’s
consolidated projected pension benefit obligation and pension assets, respectively. Refer to Note 13 of Notes to Consolidated
Financial Statements for additional information about our pension plans and related actuarial assumptions.
The Company will adopt ASU 2017-07, Improving the Presentation of Net Periodic Pension Cost and Net Periodic
Postretirement Benefit Cost, on January 1, 2018. In accordance with this standard, we will record the service cost component of
net periodic benefit cost in selling, general and administrative expenses, and we will record the non-service cost components in
other income (loss) — net. We expect to record service cost of $128 million and record a benefit of $111 million related to our
non-service cost components of net periodic benefit cost and other benefit plan charges. Refer to Note 1 of Notes to
Consolidated Financial Statements.
Revenue Recognition
We recognize revenue when persuasive evidence of an arrangement exists, delivery of products has occurred, the sales price is
fixed or determinable and collectibility is reasonably assured. For our Company, this generally means that we recognize
revenue when title to our products is transferred to our bottling partners, resellers or other customers. Title usually transfers
upon shipment to or receipt at our customers’ locations, as determined by the specific sales terms of each transaction. Our sales
terms do not allow for a right of return except for matters related to any manufacturing defects on our part.
Our customers can earn certain incentives which are included in deductions from revenue, a component of net operating
revenues in our consolidated statements of income. These incentives include, but are not limited to, cash discounts, funds for
promotional and marketing activities, volume-based incentive programs and support for infrastructure programs. Refer to
Note 1 of Notes to Consolidated Financial Statements. The aggregate deductions from revenue recorded by the Company in
relation to these programs, including amortization expense on infrastructure programs, were $6.2 billion, $6.6 billion and
$6.8 billion in 2017, 2016 and 2015, respectively. In preparing the financial statements, management must make estimates
related to the contractual terms, customer performance and sales volume to determine the total amounts recorded as deductions
from revenue. Management also considers past results in making such estimates. The actual amounts ultimately paid may be
different from our estimates. Such differences are recorded once they have been determined and have historically not been
40
significant. The Company will adopt ASU 2014-09, Revenue from Contracts with Customers, and its amendments on January 1,
2018. Adoption of this standard will result in a change in our revenue recognition policy. Refer to Note 1 of Notes to
Consolidated Financial Statements.
Income Taxes
Our annual effective tax rate is based on our income and the tax laws in the various jurisdictions in which we operate.
Significant judgment is required in determining our annual tax expense and in evaluating our tax positions. We establish
reserves to remove some or all of the tax benefit of any of our tax positions at the time we determine that the position becomes
uncertain based upon one of the following: (1) the tax position is not “more likely than not” to be sustained, (2) the tax position
is “more likely than not” to be sustained, but for a lesser amount, or (3) the tax position is “more likely than not” to be
sustained, but not in the financial period in which the tax position was originally taken. For purposes of evaluating whether or
not a tax position is uncertain, (1) we presume the tax position will be examined by the relevant taxing authority that has full
knowledge of all relevant information, (2) the technical merits of a tax position are derived from authorities such as legislation
and statutes, legislative intent, regulations, rulings and case law and their applicability to the facts and circumstances of the tax
position, and (3) each tax position is evaluated without considerations of the possibility of offset or aggregation with other tax
positions taken. We adjust these reserves, including any impact on the related interest and penalties, in light of changing facts
and circumstances, such as the progress of a tax audit. Refer to the heading “Operations Review — Income Taxes” below and
Note 14 of Notes to Consolidated Financial Statements.
On September 17, 2015, the Company received a Notice from the IRS for the tax years 2007 through 2009, after a five-year
audit. In the Notice, the IRS claims that the Company’s United States taxable income should be increased by an amount that
creates a potential additional federal income tax liability of approximately $3.3 billion for the period, plus interest. No
penalties were asserted in the Notice. The disputed amounts largely relate to a transfer pricing matter involving the
appropriate amount of taxable income the Company should report in the United States in connection with its licensing of
intangible property to certain related foreign licensees regarding the manufacturing, distribution, sale, marketing and
promotion of products in overseas markets.
During the 2007-2009 audit period, the Company followed the same transfer pricing methodology for these licenses that had
consistently been followed since the methodology was agreed with the IRS in a 1996 closing agreement that applied back to
1987. The closing agreement provided prospective penalty protection as long as the Company followed the prescribed
methodology and material facts and circumstances and relevant federal tax law have not changed. On February 11, 2016, the
IRS notified the Company, without further explanation, that the IRS had determined that material facts and circumstances
and relevant federal tax law had changed permitting it to assert penalties. The Company does not agree with this
determination. The Company’s compliance with the closing agreement was audited and confirmed by the IRS in five
successive audit cycles covering the subsequent 11 years through 2006, with the last audit concluding as recently as 2009.
The Notice represents a repudiation of the methodology previously adopted in the 1996 closing agreement. The IRS designated
the matter for litigation on October 15, 2015. To the extent the matter remains designated, the Company will be prevented from
pursuing any administrative settlement at IRS Appeals or under the IRS Advance Pricing and Mutual Agreement Program.
The Company firmly believes that the IRS’ claims are without merit and plans to pursue all available administrative and
judicial remedies necessary to resolve this matter. To that end, the Company filed a petition in the U.S. Tax Court on
December 14, 2015, and the IRS filed its answer on February 12, 2016. On October 4, 2017, the IRS filed an amended answer
to the Company’s petition in which it increased its transfer pricing adjustment by $385 million resulting in an additional tax
adjustment of $135 million. A trial date has been set for March 5, 2018. The Company intends to vigorously defend its
position and is confident in its ability to prevail on the merits. On June 20, 2017, the Company filed a motion for summary
judgment on the portion of the IRS’ adjustments related to our licensee in Mexico. On December 14, 2017, the U.S. Tax Court
issued a decision on the summary judgment motion in favor of the Company. This decision effectively reduced the IRS’
potential tax adjustment by approximately $138 million.
The Company regularly assesses the likelihood of adverse outcomes resulting from examinations such as this to determine the
adequacy of its tax reserves. The Company believes that the final adjudication of this matter will not have a material impact on
its consolidated financial position, results of operations or cash flows. However, the ultimate outcome of disputes of this nature
is uncertain, and if the IRS were to prevail in any material respect on its assertions, the additional tax, interest and any potential
penalties could have a material adverse impact on the Company’s financial position, results of operations and cash flows.
A number of years may elapse before a particular matter for which we have established a reserve is audited and finally
resolved. The number of years with open tax audits varies depending on the tax jurisdiction. The tax benefit that has been
previously reserved because of a failure to meet the “more likely than not” recognition threshold would be recognized in our
income tax expense in the first interim period when the uncertainty disappears under any one of the following conditions:
41
(1) the tax position is “more likely than not” to be sustained, (2) the tax position, amount, and/or timing is ultimately settled
through negotiation or litigation, or (3) the statute of limitations for the tax position has expired. Settlement of any particular
issue would usually require the use of cash.
Tax law requires items to be included in the tax return at different times than when these items are reflected in the consolidated
financial statements. As a result, the annual effective tax rate reflected in our consolidated financial statements is different from
that reported in our tax return (our cash tax rate). Some of these differences are permanent, such as expenses that are not
deductible in our tax return, and some differences reverse over time, such as depreciation expense. These timing differences
create deferred tax assets and liabilities. Deferred tax assets and liabilities are determined based on temporary differences
between the financial reporting and tax bases of assets and liabilities. The tax rates used to determine deferred tax assets or
liabilities are the enacted tax rates in effect for the year and manner in which the differences are expected to reverse. Based on
the evaluation of all available information, the Company recognizes future tax benefits, such as net operating loss
carryforwards, to the extent that realizing these benefits is considered more likely than not.
We evaluate our ability to realize the tax benefits associated with deferred tax assets by analyzing our forecasted taxable
income using both historical and projected future operating results; the reversal of existing taxable temporary differences;
taxable income in prior carryback years (if permitted); and the availability of tax planning strategies. A valuation allowance is
required to be established unless management determines that it is more likely than not that the Company will ultimately realize
the tax benefit associated with a deferred tax asset. As of December 31, 2017, the Company’s valuation allowances on deferred
tax assets were $501 million and were primarily related to uncertainties regarding the future realization of recorded tax benefits
on tax loss carryforwards generated in various jurisdictions. Current evidence does not suggest we will realize sufficient taxable
income of the appropriate character within the carryforward period to allow us to realize these deferred tax benefits. If we were
to identify and implement tax planning strategies to recover these deferred tax assets or generate sufficient income of the
appropriate character in these jurisdictions in the future, it could lead to the reversal of these valuation allowances and a
reduction of income tax expense. The Company believes it will generate sufficient future taxable income to realize the tax
benefits related to the remaining net deferred tax assets in our consolidated balance sheet.
The Company does not record a U.S. deferred tax liability for the excess of the book basis over the tax basis of its investments
in foreign subsidiaries to the extent that the basis difference results from earnings that meet the indefinite reversal criteria.
These criteria are met if the foreign subsidiary has invested, or will invest, the undistributed earnings indefinitely. The decision
as to the amount of undistributed earnings that the Company intends to maintain in non-U.S. subsidiaries takes into account
items including, but not limited to, forecasts and budgets of financial needs of cash for working capital, liquidity plans, capital
improvement programs, merger and acquisition plans, and planned loans to other non-U.S. subsidiaries. The Company also
evaluates its expected cash requirements in the United States. Other factors that can influence that determination are local
restrictions on remittances (for example, in some countries a central bank application and approval are required in order for the
Company’s local country subsidiary to pay a dividend), economic stability and asset risk. Refer to Note 14 of Notes to
Consolidated Financial Statements.
The Tax Reform Act was signed into law on December 22, 2017. Among other things, the Tax Reform Act reduces the U.S.
federal corporate tax rate from 35.0 percent to 21.0 percent effective for tax years beginning after December 31, 2017,
transitions the U.S. method of taxation from a worldwide tax system to a modified territorial system and requires companies to
pay a one-time transition tax over a period of eight years on the mandatory deemed repatriation of prescribed foreign earnings
as of December 31, 2017. At December 31, 2017, we have not yet finalized the calculations of the tax effects of the Tax Reform
Act; however, we have calculated a reasonable estimate of the effects on our year end income tax provision in accordance with
our current understanding of the Tax Reform Act and the available guidance. As a result, the Company recognized a net
provisional tax charge in the amount of $3.6 billion in 2017, which is included as a component of income taxes from continuing
operations on our consolidated statement of income. We will continue to refine our calculations as additional analysis is
completed. In addition, our estimates may also be affected as we gain a more thorough understanding of the Tax Reform Act as
a result of potential legislative or regulatory provisions or interpretive guidance.
The one-time transition tax is based on our total accumulated post-1986 prescribed foreign earnings and profits (“E&P”)
estimated to be $42 billion, the majority of which was previously considered to be indefinitely reinvested and, accordingly, no
U.S. federal and state income taxes had been provided. We recorded a provisional tax amount of $4.6 billion as a reasonable
estimate for our one-time transition tax liability and a $0.6 billion provisional deferred tax for the related withholding taxes and
state income taxes. Because of the complexities of the Tax Reform Act, we are still finalizing our calculation of the total
accumulated post-1986 prescribed E&P for the applicable foreign entities. Further, the transition tax is based in part on the
amount of those earnings held in cash and other specified assets. This amount may change when we finalize the calculation of
post-1986 prescribed foreign E&P and finalize the amounts held in cash or other specified assets. No additional income taxes
have been provided for any additional outside basis differences inherent in these entities, as these amounts continue to be
provisionally indefinitely reinvested in foreign operations. Determining the amount of unrecognized deferred tax liability
42
related to any additional outside basis differences in these entities (i.e., basis differences in excess of that subject to the onetime
transition tax) is not practicable. We also remeasured and adjusted certain deferred tax assets and liabilities based on the
rates at which they are expected to reverse in the future, which is generally 21.0 percent. However, we are still analyzing
certain aspects of the Tax Reform Act and refining our calculations, which could affect the measurement of these balances or
give rise to new deferred tax amounts. The provisional amount recorded related to the remeasurement and adjustments of our
deferred tax balance was a tax benefit of $1.6 billion.
On December 22, 2017, Staff Accounting Bulletin No. 118 (“SAB 118”) was issued to address the application of U.S. GAAP in
situations when a registrant does not have the necessary information available, prepared, or analyzed (including computations)
in reasonable detail to finalize the calculations for certain income tax effects of the Tax Reform Act. In accordance with SAB
118, the Company has determined that the net tax charge of $3.6 billion recorded in connection with the Tax Reform Act is a
provisional amount and a reasonable estimate as of December 31, 2017. Additional work is necessary to finalize the
calculations for certain income tax effects of the Tax Reform Act. Additionally, certain of our equity method investees are
impacted by the Tax Reform Act and have recorded provisional tax amounts. To the extent their provisional amounts are refined
in 2018, we will record our proportionate share in the line item equity income (loss) — net in our consolidated statement of
income.
The Global Intangible Low-Taxed Income (“GILTI”) provisions of the Tax Reform Act require the Company to include in its
U.S. income tax return foreign subsidiary earnings in excess of an allowable return on the foreign subsidiary’s tangible assets.
The Company has not yet elected an accounting policy related to how it will account for GILTI and therefore has not provided
any deferred tax impacts of GILTI in its consolidated financial statements for the year ended December 31, 2017.
The Company’s effective tax rate is expected to be approximately 21.0 percent in 2018. This estimated tax rate does not reflect
the potential impact of further clarification of certain matters related to the Tax Reform Act and any unusual or special items
that may affect our tax rate in 2018.
Operations Review
Our organizational structure as of December 31, 2017 consisted of the following operating segments: Europe, Middle East and
Africa; Latin America; North America; Asia Pacific; Bottling Investments; and Corporate. For further information regarding
our operating segments, refer to Note 19 of Notes to Consolidated Financial Statements.
Structural Changes, Acquired Brands and Newly Licensed Brands
In order to continually improve upon the Company’s operating performance, from time to time, we engage in buying and
selling ownership interests in bottling partners and other manufacturing operations. In addition, we also acquire brands or enter
into license agreements for certain brands to supplement our beverage offerings. These items impact our operating results and
certain key metrics used by management in assessing the Company’s performance.
Unit case volume growth is a metric used by management to evaluate the Company’s performance because it measures demand
for our products at the consumer level. The Company’s unit case volume represents the number of unit cases (or unit case
equivalents) of Company beverage products directly or indirectly sold by the Company and its bottling partners to customers
and, therefore, reflects unit case volume for both consolidated and unconsolidated bottlers. Refer to the heading “Beverage
Volume” below.
Concentrate sales volume represents the amount of concentrates, syrups, beverage bases, source waters, and powders/minerals
(in all instances expressed in equivalent unit cases) sold by, or used in finished products sold by, the Company to its bottling
partners or other customers. Refer to the heading “Beverage Volume” below.
Our Bottling Investments operating segment and our other finished product operations typically generate net operating
revenues by selling sparkling soft drinks and a variety of other beverages, such as juices, juice drinks, sports drinks, waters,
teas and coffees, to retailers or to distributors, wholesalers and bottling partners who distribute them to retailers. In addition, in
the United States, we manufacture fountain syrups and sell them to fountain retailers such as restaurants and convenience stores
who use the fountain syrups to produce beverages for immediate consumption, or to authorized fountain wholesalers or bottling
partners who resell the fountain syrups to fountain retailers. For these consolidated finished product operations, we recognize
the associated concentrate sales volume at the time the unit case or unit case equivalent is sold to the customer. Our concentrate
operations typically generate net operating revenues by selling concentrates and syrups to authorized bottling operations. For
these concentrate operations, we recognize concentrate revenue and concentrate sales volume when we sell concentrate and
syrups to the authorized unconsolidated bottling operations, and we typically report unit case volume when finished products
manufactured from the concentrates and syrups are sold to the customer. When we analyze our net operating revenues we
generally consider the following four factors: (1) volume growth (concentrate sales volume or unit case volume, as
43
appropriate), (2) acquisitions and divestitures (including structural changes defined below), as applicable, (3) changes in price,
product and geographic mix and (4) foreign currency fluctuations. Refer to the heading “Net Operating Revenues” below.
We generally refer to acquisitions and divestitures of bottling and distribution operations and consolidation or deconsolidation
of bottling and distribution entities for accounting purposes as structural changes, which are a component of acquisitions and
divestitures (“structural changes”). Typically, structural changes do not impact the Company’s unit case volume on a
consolidated basis or at the geographic operating segment level. We recognize unit case volume for all sales of Company
beverage products regardless of our ownership interest in the bottling partner, if any. However, the unit case volume reported
by our Bottling Investments operating segment is generally impacted by structural changes because it only includes the unit
case volume of our consolidated bottling operations. Refer to Note 2 of Notes to Consolidated Financial Statements for
additional information on the Company’s acquisitions and divestitures.
“Acquired brands” refers to brands acquired during the past 12 months. Typically, the Company has not reported unit case
volume or recognized concentrate sales volume related to acquired brands in periods prior to the closing of a transaction.
Therefore, the unit case volume and concentrate sales volume from the sale of these brands is incremental to prior year volume.
We do not generally consider acquired brands to be structural changes.
“Licensed brands” refers to brands not owned by the Company, but for which we hold certain rights, generally including, but
not limited to, distribution rights, and from which we derive an economic benefit when these brands are ultimately sold.
Typically, the Company has not reported unit case volume or recognized concentrate sales volume related to these brands in
periods prior to the beginning of the term of a license agreement. Therefore, in the year that the licenses are entered into, the
unit case volume and concentrate sales volume from the sale of these brands is incremental to prior year volume. We do not
generally consider newly licensed brands to be structural changes.
In 2017, ABI’s controlling interest in CCBA was transitioned to the Company, resulting in its consolidation. The results of
CCBA have been recorded as discontinued operations. The impact of this transaction has been included as a structural change
in our analysis of net operating revenues on a consolidated basis as well as for the Europe, Middle East and Africa operating
segment.
Also in 2017, the Company refranchised its bottling operations in China to the two local franchise bottlers. The impact of these
refranchising activities has been included as a structural change in our analysis of net operating revenues on a consolidated
basis as well as for our Asia Pacific and Bottling Investments operating segments.
Throughout 2017, 2016 and 2015, the Company refranchised bottling territories in North America that were previously
managed by CCR to certain of our unconsolidated bottling partners. The impact of these refranchising activities has been
included as a structural change in our analysis of net operating revenues on a consolidated basis as well as for our North
America and Bottling Investments operating segments. In addition, for non-Company-owned and licensed beverage products
sold in the refranchised territories for which the Company no longer reports unit case volume, we have eliminated the unit case
volume from the applicable base year when calculating volume growth rates on a consolidated basis as well as for the North
America and Bottling Investments operating segments.
During 2016, the Company deconsolidated its South African bottling operations and disposed of its related equity method
investment in exchange for equity method investments in CCBA and CCBA’s South African subsidiary. As part of the
transaction, the Company also acquired and licensed several brands. The impacts of the deconsolidation, the disposal of the
related equity method investment and the new equity method investments have been included as a structural change in our
analysis of net operating revenues on a consolidated basis as well as for our Europe, Middle East and Africa and Bottling
Investments operating segments. The brands and licenses that the Company acquired impacted the Company’s unit case volume
and concentrate sales volume and therefore, in addition to being included as a structural change, they are also considered
acquired brands.
During 2016, the Company also deconsolidated our German bottling operations as a result of their being combined to create
CCEP. As a result of the transaction, the Company now owns an equity method investment in CCEP. Accordingly, the impact of
the deconsolidation and new equity method investment has been included as a structural change in our analysis of net operating
revenues on a consolidated basis as well as for our Europe, Middle East and Africa and Bottling Investments operating
segments. The Company also changed our funding arrangement with our bottling partners in China, which resulted in a
reduction in net operating revenues with an offsetting reduction in direct marketing expense. The impact of the change in the
arrangement has been included as a structural change in our analysis of net operating revenues on a consolidated basis as well
as for our Asia Pacific operating segment.
In 2015, the Company closed a transaction with Monster (“Monster Transaction”), which has been included as a structural
change in our analysis of net operating revenues on a consolidated basis as well as for each of the Company’s operating
segments. This transaction consisted of multiple elements including, but not limited to, the acquisition of Monster’s non-energy
44
brands and the expansion of our distribution territories for Monster’s energy brands. These elements of the transaction impacted
the Company’s unit case volume and concentrate sales volume and therefore, in addition to being included as a structural
change, they are also considered acquired brands.
Also during 2015, the Company acquired a South African bottler, which has been included as a structural change in our
analysis of net operating revenues on a consolidated basis as well as for the Bottling Investments operating segment.
The Company sells concentrates and syrups to both consolidated and unconsolidated bottling partners. The ownership structure
of our bottling partners impacts the timing of recognizing concentrate revenue and concentrate sales volume. When we sell
concentrates or syrups to our consolidated bottling partners, we are not able to recognize the concentrate revenue or concentrate
sales volume until the bottling partner has sold finished products manufactured from the concentrates or syrups to a third party
or independent customer. When we sell concentrates or syrups to our unconsolidated bottling partners, we recognize the
concentrate revenue and concentrate sales volume when the concentrates or syrups are sold to the bottling partner. The
subsequent sale of the finished products manufactured from the concentrates or syrups to a customer does not impact the timing
of recognizing the concentrate revenue or concentrate sales volume. When we account for an unconsolidated bottling partner as
an equity method investment, we eliminate the intercompany profit related to these transactions until the equity method
investee has sold finished products manufactured from the concentrates or syrups to a third party or independent customer.
Beverage Volume
We measure the volume of Company beverage products sold in two ways: (1) unit cases of finished products and
(2) concentrate sales. As used in this report, “unit case” means a unit of measurement equal to 192 U.S. fluid ounces of finished
beverage (24 eight-ounce servings); and “unit case volume” means the number of unit cases (or unit case equivalents) of
Company beverage products directly or indirectly sold by the Company and its bottling partners to customers. Unit case
volume primarily consists of beverage products bearing Company trademarks. Also included in unit case volume are certain
products licensed to, or distributed by, our Company, and brands owned by Coca-Cola system bottlers for which our Company
provides marketing support and from the sale of which we derive economic benefit. In addition, unit case volume includes sales
by certain joint ventures in which the Company has an equity interest. We believe unit case volume is one of the measures of
the underlying strength of the Coca-Cola system because it measures trends at the consumer level. The unit case volume
numbers used in this report are derived based on estimates received by the Company from its bottling partners and distributors.
Concentrate sales volume represents the amount of concentrates, syrups, beverage bases, source waters, and powders/minerals
(in all instances expressed in equivalent unit cases) sold by, or used in finished beverages sold by, the Company to its bottling
partners or other customers. Unit case volume and concentrate sales volume growth rates are not necessarily equal during any
given period. Factors such as seasonality, bottlers’ inventory practices, supply point changes, timing of price increases, new
product introductions and changes in product mix can impact unit case volume and concentrate sales volume and can create
differences between unit case volume and concentrate sales volume growth rates. In addition to the items mentioned above, the
impact of unit case volume from certain joint ventures in which the Company has an equity interest but to which the Company
does not sell concentrates, syrups, beverage bases, source waters, or powders/minerals may give rise to differences between
unit case volume and concentrate sales volume growth rates.
45
Information about our volume growth worldwide and by operating segment is as follows:
Percent Change
2017 versus 2016 2016 versus 2015
Year Ended December 31, Unit Cases1,2
Concentrate
Sales Unit Cases1,2
Concentrate
Sales
Worldwide —% —% 1% —%
6
Europe, Middle East & Africa 1% 1%
3
1% —%
Latin America (2) (3) (1) (1)
North America — 2
4
1 2
6
Asia Pacific 1 4
5
2 3
Bottling Investments (41) N/A (16) N/A
1 Bottling Investments operating segment data reflects unit case volume growth for consolidated bottlers only.
2 Geographic operating segment data reflects unit case volume growth for all bottlers, both consolidated and unconsolidated, and distributors
in the applicable geographic areas.
3 After considering the impact of structural changes, concentrate sales volume for Europe, Middle East and Africa for the year ended
December 31, 2017 grew 2 percent.
4 After considering the impact of structural changes, concentrate sales volume for North America for the year ended December 31, 2017 was
even.
5 After considering the impact of structural changes, concentrate sales volume for Asia Pacific for the year ended December 31, 2017 grew
1 percent.
6 After considering the impact of structural changes, concentrate sales volume both worldwide and for North America for the year ended
December 31, 2016 grew 1 percent.
Unit Case Volume
The Coca-Cola system sold 29.2 billion, 29.3 billion and 29.2 billion unit cases of our products in 2017, 2016 and 2015,
respectively. The unit case volume for 2017, 2016 and 2015 reflects the impact of brands acquired and licensed during the
applicable year. The unit case volume for 2017, 2016 and 2015 also reflects the impact of the transfer of distribution rights with
respect to non-Company-owned brands that were previously licensed to us in North American bottling territories that have
since been refranchised. The Company eliminated the unit case volume related to these structural changes from the base year,
as applicable, when calculating 2017 versus 2016 and 2016 versus 2015 unit case volume growth rates.
Sparkling soft drinks represented 69 percent, 69 percent and 70 percent of our worldwide unit case volume for 2017, 2016 and
2015, respectively. Trademark Coca-Cola accounted for 45 percent, 45 percent and 46 percent of our worldwide unit case
volume for 2017, 2016 and 2015, respectively.
In 2017, unit case volume in the United States represented 19 percent of the Company’s worldwide unit case volume. Of the
U.S. unit case volume, 62 percent was attributable to sparkling soft drinks. Trademark Coca-Cola accounted for 43 percent of
U.S. unit case volume.
Unit case volume outside the United States represented 81 percent of the Company’s worldwide unit case volume for 2017. The
countries outside the United States in which our unit case volumes were the largest were Mexico, China, Brazil and Japan,
which together accounted for 31 percent of our worldwide unit case volume. Of the non-U.S. unit case volume, 71 percent was
attributable to sparkling soft drinks. Trademark Coca-Cola accounted for 45 percent of non-U.S. unit case volume.
Year Ended December 31, 2017 versus Year Ended December 31, 2016
In Europe, Middle East and Africa, unit case volume grew 1 percent, reflecting an 8 percent increase in tea and coffee, a
5 percent increase in water, enhanced water and sports drinks and a 1 percent increase in sparkling soft drinks. These increases
were partially offset by a decrease of 3 percent in juice, dairy and plant-based beverages. The group reported increases in unit
case volume in our Central & Eastern Europe, Turkey, Caucasus & Central Asia, South & East Africa and West Africa business
units. The increases in these business units were partially offset by even results in both our Middle East & North Africa and
Western Europe business units.
Unit case volume in Latin America decreased 2 percent, which included declines of 3 percent in sparkling soft drinks and
1 percent in water, enhanced water and sports drinks. The group’s volume reflected declines of 10 percent in the Latin Center
business unit and 6 percent in the Brazil business unit. These declines were partially offset by 1 percent growth in the Mexico
46
business unit, which included 1 percent growth in water, enhanced water and sports drinks, and even performance in sparkling
soft drinks.
In North America, unit case volume was even, reflecting even volume for sparkling soft drinks, a 2 percent decline in water,
enhanced water and sports drinks and growth in energy drinks. North America’s volume performance in sparkling soft drinks
included 4 percent growth in Trademark Sprite and 5 percent growth in Trademark Fanta offset by a 5 percent decline in Diet
Coke.
Unit case volume in Asia Pacific increased 1 percent, reflecting a 2 percent increase in both sparkling soft drinks and juice,
dairy and plant-based beverages. The increase in sparkling soft drinks included 4 percent growth in Trademark Coca-Cola. The
group’s unit case volume reflected an increase of 2 percent in both the ASEAN and Greater China & Korea business units and a
1 percent increase in the India & South West Asia business unit, partially offset by a 2 percent decline in the South Pacific
business unit. Unit case volume in the Japan business unit was even.
Unit case volume for Bottling Investments decreased 41 percent. This decrease primarily reflects the North America
refranchising activities and the refranchising of our China bottling operations.
Year Ended December 31, 2016 versus Year Ended December 31, 2015
In Europe, Middle East and Africa, unit case volume grew 1 percent, which included even volume in sparkling soft drinks. The
group’s sparkling soft drinks performance included a 1 percent decline in Trademark Coca-Cola, offset by an increase of
4 percent in Trademark Sprite and an increase of 1 percent in Trademark Fanta. The group had unit case volume growth in
water, tea and sports drinks, while volume for juice and juice drinks declined. The group reported increases in unit case volume
in our Western Europe, Middle East & North Africa, West Africa and South & East Africa business units. The increases in these
business units were partially offset by declines in unit case volume in both our Central & Eastern Europe and Turkey, Caucasus
& Central Asia business units.
Unit case volume in Latin America decreased 1 percent, which included a decline of 2 percent in sparkling soft drinks. Unit
case volume growth was reported for water, tea and sports drinks. The group’s volume reflected a decline of 7 percent in both
the Brazil and Latin Center business units and a decline of 3 percent in the South Latin business unit. These declines were
partially offset by unit case volume growth of 5 percent in the Mexico business unit, which reflected 5 percent growth in
sparkling soft drinks. Mexico’s sparkling soft drinks unit case growth was led by 4 percent growth in Trademark Coca-Cola.
In North America, unit case volume grew 1 percent. Sparkling soft drinks volume was even, which included 3 percent growth
in Trademark Sprite and 6 percent growth in Trademark Fanta offset by a 5 percent decline in Diet Coke. The group had unit
case growth in water, sports drinks, juice and juice drinks and dairy. Unit case volume for vitaminwater grew 6 percent.
Unit case volume in Asia Pacific increased 2 percent. Volume for sparkling soft drinks was even, which included 2 percent
growth in Trademark Coca-Cola offset by a 4 percent decline in Trademark Sprite. The group had unit case volume growth in
water, teas and coffee, while volume for juice and juice drinks declined. The group’s unit case volume reflected an increase of
6 percent in the ASEAN business unit and an increase of 3 percent in both the India & South West Asia and Japan business
units. The growth in these business units was partially offset by a unit case volume decline of 1 percent in the Greater China &
Korea business unit.
Unit case volume for Bottling Investments decreased 16 percent. This decrease primarily reflects the deconsolidation of our
German bottling operations in May 2016, a decline in CCR’s unit case volume of 14 percent as well as a decline in China. The
decline in CCR’s unit case volume was primarily driven by North America refranchising activities. The unfavorable impact of
these items on the group’s unit case volume results was partially offset by growth in India and other markets where we own or
otherwise consolidate bottling operations. The Company’s consolidated bottling operations accounted for 33 percent and
67 percent of the unit case volume in China and India, respectively. CCR accounted for 51 percent of the total
bottler distributed unit case volume in North America.
Concentrate Sales Volume
In 2017, worldwide concentrate sales volume and unit case volume were both even compared to 2016. In 2016, worldwide unit
case sales volume grew 1 percent and concentrate sales volume was even compared to 2015. After considering the impact of
structural changes, concentrate sales volume grew 1 percent during the year ended December 31, 2016. The differences
between concentrate sales volume and unit case volume growth rates for the operating segments were primarily due to the
timing of concentrate shipments, structural changes and the impact of unit case volume from certain joint ventures in which the
Company has an equity interest, but to which the Company does not sell concentrates, syrups, beverage bases or powders.
47
Analysis of Consolidated Statements of Income
Percent Change
Year Ended December 31, 2017 2016 2015
2017 vs.
2016
2016 vs.
2015
(In millions except percentages and per share data)
NET OPERATING REVENUES $ 35,410 $ 41,863 $ 44,294 (15)% (5)%
Cost of goods sold 13,256 16,465 17,482 (19) (6)
GROSS PROFIT 22,154 25,398 26,812 (13) (5)
GROSS PROFIT MARGIN 62.6% 60.7% 60.5%
Selling, general and administrative expenses 12,496 15,262 16,427 (18) (7)
Other operating charges 2,157 1,510 1,657 43 (9)
OPERATING INCOME 7,501 8,626 8,728 (13) (1)
OPERATING MARGIN 21.2% 20.6% 19.7%
Interest income 677 642 613 6 5
Interest expense 841 733 856 15 (14)
Equity income (loss) — net 1,071 835 489 28 71
Other income (loss) — net (1,666) (1,234) 631 (35) *
INCOME FROM CONTINUING OPERATIONS BEFORE
INCOME TAXES 6,742 8,136 9,605 (17) (15)
Income taxes from continuing operations 5,560 1,586 2,239 251 (29)
Effective tax rate 82.5% 19.5% 23.3%
NET INCOME FROM CONTINUING OPERATIONS 1,182 6,550 7,366 (82) (11)
Income from discontinued operations (net of income taxes of
$47, $0 and $0, respectively) 101 — — * *
CONSOLIDATED NET INCOME 1,283 6,550 7,366 (80) (11)
Less: Net income attributable to noncontrolling interests 35 23 15 55 45
NET INCOME ATTRIBUTABLE TO SHAREOWNERS OF
THE COCA-COLA COMPANY $ 1,248 $ 6,527 $ 7,351 (81)% (11)%
BASIC NET INCOME PER SHARE1 $ 0.29 $ 1.51 $ 1.69 (81)% (11)%
DILUTED NET INCOME PER SHARE1 $ 0.29 $ 1.49 $ 1.67 (81)% (10)%
* Calculation is not meaningful.
1 Calculated based on net income attributable to shareowners of The Coca-Cola Company.
48
Net Operating Revenues
Year Ended December 31, 2017 versus Year Ended December 31, 2016
The Company’s net operating revenues decreased $6,453 million, or 15 percent.
The following table illustrates, on a percentage basis, the estimated impact of key factors resulting in the increase (decrease) in
net operating revenues on a consolidated basis and for each of our operating segments:
Percent Change 2017 vs. 2016
Volume1
Acquisitions &
Divestitures
Price, Product &
Geographic Mix
Currency
Fluctuations Total
Consolidated —% (17)% 3% (1)% (15)%
Europe, Middle East & Africa 2% (2)% 3% (2)% 1%
Latin America (3) — 8 — 5
North America — 2 3 — 4
Asia Pacific 1 — (1) (4) (2)
Bottling Investments (3) (48) 4 — (47)
Corporate * * * * *
Note: Certain rows may not add due to rounding.
* Calculation is not meaningful.
1 Represents the percent change in net operating revenues attributable to the increase (decrease) in concentrate sales volume for our
geographic operating segments (expressed in equivalent unit cases) after considering the impact of structural changes. For our Bottling
Investments operating segment, this represents the percent change in net operating revenues attributable to the increase (decrease) in unit
case volume after considering the impact of structural changes. Our Bottling Investments operating segment data reflects unit case volume
growth for consolidated bottlers only. Refer to the heading “Beverage Volume” above.
Refer to the heading “Beverage Volume” above for additional information related to changes in our unit case and concentrate
sales volumes.
“Acquisitions and divestitures” refers to acquisitions and divestitures of brands or businesses, some of which the Company
considers to be structural changes. Refer to the heading “Structural Changes, Acquired Brands and Newly Licensed Brands”
above for additional information related to the structural changes.
“Price, product and geographic mix” refers to the change in revenues caused by factors such as price changes, the mix of
products and packages sold, and the mix of channels and geographic territories where the sales occurred.
Price, product and geographic mix had a 3 percent favorable impact on our consolidated net operating revenues. Price, product
and geographic mix was impacted by a variety of factors and events including, but not limited to, the following:
• Europe, Middle East and Africa — favorably impacted as a result of pricing initiatives and product and package mix,
partially offset by geographic mix;
• Latin America — favorable price mix in all four of the segment’s business units and the impact of inflationary
environments in certain markets;
• North America — favorably impacted as a result of pricing initiatives and product and package mix;
• Asia Pacific — unfavorably impacted by geographic mix, partially offset by the favorable impact of pricing initiatives
and product and package mix; and
• Bottling Investments — favorably impacted as a result of pricing initiatives and product and package mix in North
America.
Foreign currency fluctuations decreased our consolidated net operating revenues by 1 percent. This unfavorable impact was
primarily due to a stronger U.S. dollar compared to certain foreign currencies, including the U.K. pound sterling, Japanese yen,
Argentine peso and Mexican peso, which had an unfavorable impact on our Europe, Middle East and Africa, Asia Pacific and
Latin America operating segments. The unfavorable impact of a stronger U.S. dollar compared to the currencies listed above
was partially offset by the impact of a weaker U.S. dollar compared to certain other foreign currencies, including the euro,
South African rand, Australian dollar and Brazilian real, which had a favorable impact on our Europe, Middle East and Africa,
Asia Pacific and Latin America operating segments. Refer to the heading “Liquidity, Capital Resources and Financial
Position — Foreign Exchange” below.
49
Net operating revenue growth rates are impacted by sales volume; acquisitions and divestitures; price, product and geographic
mix; and foreign currency fluctuations. The size and timing of acquisitions and divestitures are not consistent from period to
period. The Company currently expects acquisitions and divestitures to have a 17 percent unfavorable impact on full year 2018
net operating revenues. Based on current spot rates and our hedging coverage in place, we expect currencies will have a slight
favorable impact on our full year 2018 net operating revenues.
Year Ended December 31, 2016 versus Year Ended December 31, 2015
The Company’s net operating revenues decreased $2,431 million, or 5 percent.
The following table illustrates, on a percentage basis, the estimated impact of key factors resulting in the increase (decrease) in
net operating revenues on a consolidated basis and for each of our operating segments:
Percent Change 2016 vs. 2015
Volume1
Acquisitions &
Divestitures
Price, Product &
Geographic Mix
Currency
Fluctuations Total
Consolidated 1% (6)% 3% (3)% (5)%
Europe, Middle East & Africa —% (4)% 2% (3)% (4)%
Latin America (1) — 13 (18) (6)
North America 1 — 3 — 4
Asia Pacific 3 (2) (2) 1 1
Bottling Investments — (13) 1 (1) (14)
Corporate * * * * *
Note: Certain rows may not add due to rounding.
* Calculation is not meaningful.
1 Represents the percent change in net operating revenues attributable to the increase (decrease) in concentrate sales volume for our
geographic operating segments (expressed in equivalent unit cases) after considering the impact of structural changes. For our Bottling
Investments operating segment, this represents the percent change in net operating revenues attributable to the increase (decrease) in unit
case volume after considering the impact of structural changes. Our Bottling Investments operating segment data reflects unit case volume
growth for consolidated bottlers only. Refer to the heading “Beverage Volume” above.
Refer to the heading “Beverage Volume” above for additional information related to changes in our unit case and concentrate
sales volumes.
“Acquisitions and Divestitures” refers to acquisitions and divestitures of brands or businesses, some of which the Company
considers to be structural changes. Refer to the heading “Structural Changes, Acquired Brands and Newly Licensed Brands”
above for additional information related to the structural changes. The acquisitions and divestitures percent change for 2016
versus 2015 in the table above consisted entirely of structural changes.
Price, product and geographic mix had a 3 percent favorable impact on our consolidated net operating revenues. Price, product
and geographic mix was impacted by a variety of factors and events including, but not limited to, the following:
• Europe, Middle East and Africa — favorable product and geographic mix;
• Latin America — favorable price mix in all four of the segment’s business units and the impact of inflationary
environments in certain markets, partially offset by unfavorable geographic mix;
• North America — favorably impacted as a result of pricing initiatives and product and package mix; and
• Asia Pacific — unfavorable product and channel mix.
Foreign currency fluctuations decreased our consolidated net operating revenues by 3 percent. This unfavorable impact was
primarily due to a stronger U.S. dollar compared to certain foreign currencies, including the South African rand, euro, U.K.
pound sterling, Brazilian real, Argentine peso, Mexican peso and Australian dollar, which had an unfavorable impact on our
Europe, Middle East and Africa, Latin America, Asia Pacific and Bottling Investments operating segments. The unfavorable
impact of a stronger U.S. dollar compared to the currencies listed above was partially offset by the impact of a weaker U.S.
dollar compared to certain other foreign currencies, including the Japanese yen, which had a favorable impact on our Asia
Pacific operating segment. Refer to the heading “Liquidity, Capital Resources and Financial Position — Foreign Exchange”
below.
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Net Operating Revenues by Operating Segment
Information about our net operating revenues by operating segment as a percentage of Company net operating revenues is as
follows:
Year Ended December 31, 2017 2016 2015
Europe, Middle East & Africa 20.7% 16.8% 15.7%
Latin America 11.2 8.9 9.0
North America 24.4 15.4 12.6
Asia Pacific 13.5 11.4 10.6
Bottling Investments 29.8 47.2 51.7
Corporate 0.4 0.3 0.4
Total 100.0% 100.0% 100.0%
The percentage contribution of each operating segment fluctuates over time due to net operating revenues in certain operating
segments growing at a faster rate compared to other operating segments. Net operating revenue growth rates are impacted by
sales volume; acquisitions and divestitures; price, product and geographic mix; and foreign currency fluctuations. For
additional information about the impact of foreign currency fluctuations, refer to the heading “Liquidity, Capital Resources and
Financial Position — Foreign Exchange” below and for additional information about acquisitions and divestitures, refer to Note
2 of Notes to Consolidated Financial Statements.
Gross Profit Margin
As a result of our finished goods operations, which are primarily included in our North America and Bottling Investments
operating segments, the following inputs represent a substantial portion of the Company’s total cost of goods sold:
(1) sweeteners, (2) metals, (3) juices and (4) PET. The Company enters into hedging activities related to certain commodities in
order to mitigate a portion of the price risk associated with forecasted purchases. Many of the derivative financial instruments
used by the Company to mitigate the risk associated with these commodity exposures, including any related foreign currency
exposure, do not qualify for hedge accounting. As a result, the changes in fair value of these derivative instruments have been,
and will continue to be, included as a component of net income in each reporting period. The Company recorded gains related
to these derivatives of $14 million and $79 million during the years ended December 31, 2017 and December 31, 2016,
respectively, and recorded a loss of $206 million during the year ended December 31, 2015 in the line item cost of goods sold
in our consolidated statements of income. Refer to Note 5 of Notes to Consolidated Financial Statements. We do not currently
expect changes in commodity costs to have a significant impact on our 2018 gross profit margin as compared to 2017.
Year Ended December 31, 2017 versus Year Ended December 31, 2016
Our gross profit margin increased to 62.6 percent in 2017 from 60.7 percent in 2016. The increase was primarily due to the
impact of acquisitions and divestitures, partially offset by the unfavorable impact of foreign currency exchange rate
fluctuations. Refer to Note 2 of Notes to Consolidated Financial Statements for additional information related to acquisitions
and divestitures.
Year Ended December 31, 2016 versus Year Ended December 31, 2015
Our gross profit margin increased to 60.7 percent in 2016 from 60.5 percent in 2015. The increase was primarily due to the
impact of positive price mix and lower commodity costs, partially offset by the unfavorable impact of foreign currency
exchange rate fluctuations and acquisitions and divestitures. Refer to Note 2 of Notes to Consolidated Financial Statements for
additional information related to acquisitions and divestitures.
51
Selling, General and Administrative Expenses
The following table sets forth the significant components of selling, general and administrative expenses (in millions):
Year Ended December 31, 2017 2016 2015
Stock-based compensation expense $ 219 $ 258 $ 236
Advertising expenses 3,958 4,004 3,976
Selling and distribution expenses1
3,257 5,177 6,025
Other operating expenses 5,062 5,823 6,190
Selling, general and administrative expenses $ 12,496 $ 15,262 $ 16,427
1
Includes operating expenses as well as general and administrative expenses primarily related to our Bottling Investments
operating segment.
Year Ended December 31, 2017 versus Year Ended December 31, 2016
Selling, general and administrative expenses decreased $2,766 million, or 18 percent. During the year ended December 31,
2017, fluctuations in foreign currency exchange rates had a nominal impact on selling, general and administrative expenses.
The decrease in selling and distribution expenses and advertising expenses during 2017 reflects the impact of divestitures.
Additionally, advertising expenses during 2017 decreased 1 percent as a result of foreign currency exchange rate fluctuations.
The decrease in other operating expenses during 2017 reflects savings from our productivity and reinvestment initiatives and a
reduction in net periodic benefit cost. Foreign currency exchange rate fluctuations have a more significant impact on both
advertising and other operating expenses as compared to our selling and distribution expenses since they are generally
transacted in local currency. Our selling and distribution expenses are primarily related to our Company-owned bottling
operations, of which the majority of expenses are attributable to CCR and are primarily denominated in U.S. dollars. Refer to
Note 2 of Notes to Consolidated Financial Statements for additional information related to divestitures.
As of December 31, 2017, we had $286 million of total unrecognized compensation cost related to nonvested share-based
compensation arrangements granted under our plans. This cost is expected to be recognized over a weighted-average period of
3.0 years years as stock-based compensation expense. This expected cost does not include the impact of any future stock-based
compensation awards. Refer to Note 12 of Notes to Consolidated Financial Statements.
Year Ended December 31, 2016 versus Year Ended December 31, 2015
Selling, general and administrative expenses decreased $1,165 million, or 7 percent. During the year ended December 31, 2016,
fluctuations in foreign currency decreased selling, general and administrative expenses by 2 percent. The increase in advertising
expenses reflects the Company’s increased investments to strengthen our brands, partially offset by a foreign currency exchange
impact of 3 percent. The decrease in selling and distribution expenses reflects the impact of divestitures. The decrease in other
operating expenses reflects the shift of the Company’s marketing spending to more consumer-facing advertising expenses as
well as savings from our productivity and reinvestment initiatives. Foreign currency exchange rate fluctuations have a more
significant impact on both advertising and other operating expenses as compared to our selling and distribution expenses since
they are generally transacted in local currency. Our selling and distribution expenses are primarily related to our Companyowned
bottling operations, of which the majority of expenses are attributable to CCR and are primarily denominated in U.S.
dollars. Refer to Note 2 of Notes to Consolidated Financial Statements for additional information related to divestitures.
52
Other Operating Charges
Other operating charges incurred by operating segment were as follows (in millions):
Year Ended December 31, 2017 2016 2015
Europe, Middle East & Africa $ 26 $ 32 $ (9)
Latin America 7 74 40
North America 241 134 141
Asia Pacific 10 1 3
Bottling Investments 1,218 900 600
Corporate 655 369 882
Total $ 2,157 $ 1,510 $ 1,657
In 2017, the Company recorded other operating charges of $2,157 million. These charges primarily consisted of $737 million of
CCR asset impairments and $650 million related to the Company’s productivity and reinvestment program. In addition, other
operating charges included $419 million related to costs incurred to refranchise certain of our bottling operations. These costs
include, among other items, internal and external costs for individuals directly working on the refranchising efforts, severance,
pension settlement charges and costs associated with the implementation of information technology systems to facilitate
consistent data standards and availability throughout our bottling systems. Other operating charges also included $225 million
related to a cash contribution we made to The Coca-Cola Foundation, $67 million related to tax litigation expense, $34 million
related to impairments of Venezuelan intangible assets and $19 million related to noncapitalizable transaction costs associated
with pending and closed transactions. Refer to Note 1 of Notes to Consolidated Financial Statements for additional information
about the Venezuelan intangible assets. Refer to Note 2 of Notes to Consolidated Financial Statements for additional
information on the refranchising of our bottling operations. Refer to Note 16 of Notes to Consolidated Financial Statements for
information on how the Company determined the asset impairment charges. Refer to Note 18 of Notes to Consolidated
Financial Statements for additional information on the Company’s productivity, integration and restructuring initiatives. Refer
to Note 19 of Notes to Consolidated Financial Statements for the impact these charges had on our operating segments.
In 2016, the Company recorded other operating charges of $1,510 million. These charges primarily consisted of $352 million
due to the Company’s productivity and reinvestment program and $240 million due to the integration of our German bottling
operations. In addition, the Company recorded charges of $415 million related to costs incurred to refranchise certain of our
bottling operations. These costs include, among other items, internal and external costs for individuals directly working on the
refranchising efforts, severance, pension settlement charges and costs associated with the implementation of information
technology systems to facilitate consistent data standards and availability throughout our bottling systems. The Company also
recorded a charge of $200 million related to cash contributions we made to The Coca-Cola Foundation, a charge of $76 million
due to the write-down we recorded related to our receivables from our bottling partner in Venezuela as a result of changes in
exchange rates and charges of $41 million related to noncapitalizable transaction costs associated with pending and closed
transactions. Refer to Note 1 of Notes to Consolidated Financial Statements for additional information on the Venezuelan
exchange rates. Refer to Note 18 of Notes to Consolidated Financial Statements for additional information on the Company’s
productivity, integration and restructuring initiatives. Refer to Note 19 of Notes to Consolidated Financial Statements for the
impact these charges had on our operating segments.
In 2015, the Company incurred other operating charges of $1,657 million. These charges included $691 million due to the
Company’s productivity and reinvestment program and $292 million due to the integration of our German bottling operations.
In addition, the Company recorded impairment charges of $418 million primarily due to the discontinuation of the energy
products in the glacéau portfolio as a result of the Monster Tr