For this assignment, you will now create a press release for the same company or
For this assignment, you will now create a press release for the same company or organization that you used for the media list writing assignment earlier in the semester.
Use the press release example from the Dropbox and content area as a guide. You must include the following for full points – no citations are necessary and be creative – this is made up so it is okay to improvise. Please be respectful with your press release.
Items that must be included:
Logo – top center
FOR IMMEDIATE RELEASE
Contact Information
Centered title for the release
Date/Location Stamp
Body 1 paragraph – this should set up the release
Two Quotes
Body 2 paragraph with more details
Body 3 closing paragraph
Boilerplate – The “about the company” paragraph. This should include the company’s website for further information.
USE THE EXAMPLE PRESS RELEASE I GAVE YOU AS A GUIDE/TEMPLATE.
Keep the following in mind:
You are improvising
Quotes should be interesting and add something to the release
Think like the media – tell them things they would want to know to run a story
Be creative with your title – should be catchy
HAVE FUN with this.
Format: Press Release – use the example given to you in the dropbox
Sources: Not necessary for this assignment
Length: One page – one and a half is okay but do not create a longer release than this.
Points – 75 Points
*****Example: Below*****
FOR IMMEDIATE RELEASE
Candace Howell
Director of Marketing & Public Relations
C.Howell@coolunicorns.com
Cool Unicorn Unveils New Exclusive Line
MYRTLE BEACH, SC October 17, 2018: The creators of Cool Unicorns are rising from the ashes of a recent and unfortunate manufacturing defect with the launch of a new and improved line of Cool Unicorn toys.
“We are so pumped about the new sparkle line, and want to thank our loyal fans for calling us out on shotty craftsmanship. Because of that, we have changed manufacturing facilities and are going to be sending the new exclusive version to any consumers that reported an issue with the shooting star line free of charge” stated CEO Delilah Connor.
The new sparkle line features three animal characters and they will be hitting stores coming up in November just in time for the holiday shopping season with an exclusive Black Friday offering at Target.
“Target exclusive toys are always at the top of the list for our loyal Target consumers and this season will be extra special with the new Cool Unicorn sparkle exclusive. We will have plenty for our door buster sales at 6am, 7am and 8am blitzes. Anytime we can offer our consumers something unique like this, we get excited” explained Target Exclusive Corporate Director Paul Fields.
The new image campaign for the sparkle line will be hitting ads world-wide in the next few days, today we’re offering a sneak peak at some of the branding materials for our product launch and the opportunity to show off some of the toy prototypes for the first time.
About Cool Unicorns: Cool Unicorns was a concept born in the dorms of Coastal Carolina University in 2005 by an art major, Delilah Connor and business major, Edward Coons. Today the multi-million dollar company has more than 50 product lines and ships world-wide. Cool Unicorns features toys for ages 3-8 and promotional fun unicorn flare for the unicorn enthusiast. For more information visit our website www.coolunicorns.com.
****Example #2***
FOR IMMEDIATE RELEASE
Wednesday, March 22, 2023
For more information, contact:
Nicole Hyman, MSOL
Public Relations Director
Horry-Georgetown Technical College
nicole.hyman@hgtc.edu
843-349-7820, 843-902-3838
HGTC English Professor Publishes Fourth Book
(CONWAY, SC) – Horry-Georgetown Technical College (HGTC) is proud to announce that Dr. Michael Roberts, HGTC Professor of English, has published his fourth book.
His latest work, titled Scribbled Lines: Life in Pieces, is a collection of poems that range from poignant to irreverent. The poems in the collection are drawn from his real-life experiences, as well as philosophical musings about life that do not happen in a linear or logical fashion.
“The term ‘scribbled lines’ refers to those moments in life that we write down to preserve or to return to. The term also refers to writing something down just to make sense of it,” explained Dr. Michael Roberts, HGTC English Professor.
Dr. Roberts has taught at the college level for over 20 years. He joined HGTC in 2016 and has served as a Professor of English for the past seven (7) years. He earned his Doctoral Degree from NC State University, Master of Arts degree from UNC Pembroke, and Bachelor of Arts degree from St. Andrews University.
After years of teaching college and university literature courses, such as Introduction to Literature and Literary Criticism, Dr. Roberts began publishing original poetry in 2020. Scribbled Lines: Life in Pieces is his first full collection of poetry. He has published two chapbook collections entitled Random Roadside Cemetery and Daughters, Soulmates, and the Spirit in the Urn. He has also published research books and articles on education and curriculum development. His poetry style is often described as a complex blend of “bookmarking life” and social criticism. He states that his literary influences are E.E. Cummings and Modernist authors.
Dr. Roberts is the father of two daughters, Cayce and Kathryn, whom he cites as the original inspirations for his creative writing.
“What I want readers to do is read my poems twice – once for entertainment and once for the experience. I can find inspiration everywhere and hope readers find some inspiration within the pages and words of my poems,” said Dr. Roberts.
“With the publication of his fourth book, Dr. Michael Roberts continues to educate and entertain others, both in and out of the classroom,” said Dr. Jennifer Wilbanks, HGTC Executive Vice President for Academic and Workforce Development.
For more information about applying, enrolling, and registering at HGTC, call 843-347-3186 or visit www.hgtc.edu.
Photo: Dr. Michael Roberts, HGTC Professor of English
About HGTC
HGTC offers college transfer and skilled associate degree programs in more than 70 fields of study, and many with online class options. Nearly all programs feature internships that lead to jobs. Ninety-five percent (95%) of students either transfer to earn advanced degrees or start careers in their respective fields of study. Horry-Georgetown Technical College prohibits discrimination against students and employees. Please direct discrimination and accessibility issues to the Office of Student Affairs at (843) 349-5228.
