Format: For all of your written assignments the format should be as the followin
Format: For all of your written assignments the format should be as the following:
Times New Roman
12pt. font and double spaced
All margins should be set to one inch
There should be only one “enter” after each paragraph
Single “tab” for the beginning of each paragraph
Each paragraph should be numbered to match the question to which you areansweringHeading should include:
Your name
Your section number OR class time
The datePage Limits: Pay close attention to the pages that are required
If the prompt asks for 3 pages, you cannot write less than 3 and cannot write over 3.5 pages (we will stop reading at 3.5 and any questions that have not been answered in that amount will receive points off).
If the prompt asks for 4 pages, you cannot write less than 4 and cannot write over 4.5 pages (we will stop reading at 4.5 and any questions that have not been answered in that amount will receive points off).
If any of these formatting guidelines are NOT followed automatic points will be taken off.
We will use Turnitin software to scan each written document for plagiarism as well as grammar. Do your own work.
Individual written projects are due into Canvas by the deadlines shown below and noted on the “MKTG 3213 Weekly Schedule” document and inside Canvas. You will be assessed -5 points for every hour after the due date time that you submit late.
Your written assignment responses should be numbered so that they correspond with the topics below. Use headings and subheadings as needed.
Identifyanddescribethemarketsegmenttowhichtheproduct/servicechosenis marketed. Include information about the basic customer needs that are being satisfied in that segment and develop a buyer persona for the segment.
Fortheproduct/serviceyouhaveidentified,pleasediscusstheproduct/service bundle (i.e., core benefits, expected attributes, add-on attributes). In addition, choose at least three attributes of the product or service and discuss each based on the type of attribute (i.e., shopping, experience, credence).
Fortheproduct/serviceyouhaveidentified,identifyatleasttwospecificservice performances that must be delivered in the process of providing the product/service to customers. (For products, the retailer who provided the product might perform the services.) For each of these service performances, identify potential failure points and discuss how you might failsafe the service (a) to avoid or (b) to identify and respond to these potential failure points.
Considerbestpracticesforchoosingagoodbrandname.Evaluatethe product/service’s brand in light of these best practices and discuss whether or not the brand chosen is a good one.
Please see the document “Individual Written Projects Instructions” on Canvas for information about how to format your response document and filename.
Reminder: Your project will be graded for both content and writing quality.
