George Foreman was a professional boxer who made a comeback byendorsing grills.

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George Foreman was a professional boxer who made a comeback byendorsing grills. Foreman does not own the company that makes thegrills but he became the face of the brand. At first people werenot certain whether he was an expert on grills or fat-free cookingbut Foreman soon became thought of as the expert on this productand this type of cooking. Think of the concept of utility and howForemans role as a celebrity endorser affects the marginal utilityof these grill products. Answer the following: How do peoplesbudget income and substitution effects fit in? How do you thinkthis influences the demand curve for indoor grill products? Arethese choices made rationally?

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