How would you convince an International Manager to prioritize sustainability within their firm?

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CHOOSE ONE OF THE QUESTIONS AND USE THE LINK TO THE READING TO ANSWER. https://hbr.org/2016/10/the-comprehensive-business-case-for-sustainability.
1. How would you convince an International Manager to prioritize sustainability within their firm?
2. How will firms that advocate for sustainability improve their financial performance?
3. As a consumer yourself, would you be willing to pay more money for a sustainable product? Why or why not?
4. How will firms mitigate risks when it comes to investing in sustainability goals?
Also, identify one strategy or practice in their own discipline finance that combines both a business objective and an UN sustainable development goal (aka the https://www.globalgoals.org/).

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