HPRO 460 Evaluation Final Exam

HPRO 460 Evaluation Final Exam
For your final exam prepare a response to the proposal below using. Craft the work plan using the 6-step CDC Evaluation Framework used throughout this semester.
 
 
Evaluation Services for:
 
CREATING HEALTHY COMMUNITIES (CHC) PROGRAM – Proposed Budget: $60,000.00
 
PURPOSE:
This is a Request for Competitive Proposals (RFP) soliciting competitive proposals for Evaluation Services for the Creating Healthy Communities Program.
 
BACKGROUND:
The Creating Healthy Communities (CHC) program is funded through the Preventive Health and Health Services (PHHS) Block Grant from the Centers for Disease Control and Prevention (CDC). Through policy, system, and environmental changes (PSECs), CHC is working to increase opportunities for physical activity, improve access to and affordability of healthy food, and assure tobacco free living to improve the health of Ohioans and prevent chronic disease statewide. CHC is helping communities, schools, worksites, healthcare and faith-based institutions to become places where healthier choices are easier choices.
 
Managed by Ohio Department of Health (ODH) via the CHC State Team (1 program manager and 4 regional program consultants), CHC has ongoing projects in sixteen (16) Ohio counties and continues to be efficient and cost-effective with annual funding averaging approximately $90,000 per county. These counties are seeing impressive results and outcomes. In 2012 alone, CHC has impacted over 1 million Ohioans. Each county is required to have one full-time coordinator responsible for completing all grant objectives. In addition, the CHC coordinator leads an active coalition that helps drive work forward through coalition building. Public and private partners help CHC secure additional funding above their initial award. The addition of leveraged funding and volunteer labor time helps to advance efforts and expand the overall reach of the CHC program. In 2012, leveraged funding totaled more than 1 million dollars.
CHC works in areas of highest need within each county, removing barriers to health such as:
 

  1. Lack of access to healthy foods at home and in the community.
  2. High availability of and exposure to inexpensive, unhealthy foods.
  3. Lack of access to places for children to play and adults to be active.
  4. Lack of access to healthy food and adequate physical activity in schools.
  5. Lack of ability to use active transportation to get to work or school.
  6. Increased use of and exposure to tobacco among less educated and minority groups.

 
To overcome these barriers, the CHC program requires grantees to use evidence-based public health strategies such as those recommended by the CDC, Robert Wood Johnson Foundation, and the Institute of Medicine. Through public-private partnerships, CHC is working to transform communities through policy, system, and environmental changes. This approach is an essential component in prevention of chronic diseases.
CHC program objectives are to:
 

  1. Increase access, affordability, and consumption of healthy foods such as fruits and vegetables.
  2. Increase access to physical activity opportunities that make it easier to incorporate physical activity during the day.
  3. Decrease the use and exposure of tobacco products.

 
The CHC program counties use the Creating Healthy Communities Checklist as an environmental scan for the urban and rural/suburban communities. This allows the counties to establish a baseline assessment of health programs available in each priority community as they relate to environmental, systems and policy issues specific to chronic diseases. Once completed by a community coalition it can be used to:
 

  1. Identify resources, capacity and needs.
  2. Establish priorities and interventions.
  3. Focus project direction on population-based activities.

 
 
 
EVALUATION OBJECTIVES:
The following objectives to fulfill the work are required. The Offeror will evaluate the achievement of the CHC program since January 2010 and assist with the development of evaluation materials for the next CHC competitive grant cycle. The evaluation will build a stronger evidence base for specific program interventions; clarify applicability of the evidence base to different populations, settings, and contexts, and drive continuous program improvement.
 
The successful Offeror will evaluate the CHC program grant cycle (January 2010−December 2014) through various identified measures:

  1. The extent that the community increased the promotion and reinforcement of nutrition and physical activity behaviors and practices across the life span related to diabetes, cardiovascular health, and obesity;
  2. The extent that the community decreased use of and exposure to tobacco products;
  3. The extent that the project’s coalition has been effective in coordinating efforts and leveraging funds to complete program objectives, and
  4. The extent that short-term and five (5) year long term goals have been met.

 
The successful Offeror will develop evaluation materials for the upcoming competitive CHC program grant cycle (January 2015−December 2019) for use by CHC grantees.
 
PROPOSAL RESPONSIVENESS:
These instructions describe the required format for a responsive Proposal. The Offeror may include any additional information it believes is relevant. Any material deviation from the format outlined below may result in a rejection of the non-conforming Proposal.
 
Each Proposal must include sufficient data through a work plan to allow the State to verify the total cost for the Project and all of the Offeror’s claims of meeting the RFP’s requirements. Simply repeating the RFP’s requirement and agreeing to comply will be an unacceptable response and may cause the Proposal to be rejected.
 

  1. Provide a Work Plan that demonstrates an understanding of the requirements of the projects as described in Attachment One, Work Requirements and give ample description and detail as to how it proposes to accomplish the projects and what resources are necessary to meet the deliverables.

 

  1. Describe the methodologies, processes and procedures it will utilize in the implementation and production of the Scopes of Work

 
 
WORK PLAN:
Offeror must fully describe its approach, methods, and specific work steps for doing the Work on this Project. The State encourages responses that demonstrate a thorough understanding of the nature of the Project and what the Contractor must do to complete the Project satisfactorily. To this end, the Offeror must submit for this section of the Proposal the Work Plan that will be used to create a consistent, coherent management plan of action that will be used to guide the Project. The Project plan should include detail sufficient to give the State an understanding of the Offeror’s knowledge and approach, including Gantt charts documenting the successful completion of all of the deliverables to complete the Project.
 
The Work Plan must demonstrate an understanding of the requirements of the project as described in Attachment One: Work Requirements. Describe the methodologies, processes and procedures it will utilize in the implementation and production of the Scope of Work. Provide a comprehensive Work Plan that gives ample description and detail as to how it proposes to accomplish this project and what resources are necessary to meet the deliverables.
The State seeks insightful responses that describe proven state-of-the-art methods.
 
 
 
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ATTACHMENT ONE:
WORK REQUIREMENTS
This attachment describes the Project and what the Contractor must do to complete the Project satisfactorily. It also describes what the Offeror must deliver as part of the completed Project (the “Deliverables”), and it gives a detailed description of the Project’s schedule.
 
PROJECT #1 − CREATING HEALTHY COMMUNITIES (CHC) PROGRAM
SCOPE OF WORK.
The successful Offeror will perform professional services to develop a comprehensive five-year evaluation for the CHC program. Services include working with the state CHC staff by participating in in-person meetings and regularly scheduled conference calls; completing progress/performance reports on the status of the evaluation plan; and providing assistance in developing a plan to disseminate evaluation results to key stakeholders at the end of the project period.
 
 
DELIVERABLES:
The successful Contractor shall provide the following deliverables:

  1. By September 30, 2017, interview CHC Coordinators on their experiences and perceptions of the CHC grant cycle. For example, what do they feel is their biggest accomplishment(s); what were the biggest challenges; what would have helped better prepare for CHC grant requirements?
  2. By September 30, 2017, conduct interviews with “community champions” from each priority community as identified in the 2010−2014 CHC applications.
  3. By September 30, 2017, create a plan for the dissemination of data, information and evaluation findings to various audiences (e.g., stakeholders, decision makers and the public).
  4. By March 31, 2018, identify the number of policy, systems, and environmental changes completed; number of impact and process objectives completed; and number of long-range objectives completed (by project and state total).
  5. By March 31, 2018, compile the total policy, systems and environmental changes completed, through use of the CHC data summaries and interviews, such as the number of walking trails installed, number of community gardens cultivated, number of farmers’ markets accepting nutrition benefits, number of parks refurbished, and number of tobacco free public places.
  6. By March 31, 2018, compile and assess 2010−2014 coalition evaluation surveys for each project and statewide.
  7. By March 31, 2018, compile all media exposure from 2010−2014 for each project and statewide. This can include newspaper articles, television interviews, radio spots, and success stories.
  8. By March 31, 2017, compare and analyze results of each project’s Creating Healthy Communities Checklist completed in 2010 and 2014 (pre-test/post-test).

 
 
 
ATTACHMENT TWO: REQUIREMENTS FOR PROPOSALS
 
Each Proposal must contain the following information, chronologically in order, with labeled sections as listed below:

  1. Cover Letter and Mandatory Requirements
  2. Work Plan
  3. Support Requirements
  4. Assumptions
  5. Cost Summary Form

 
 
REQUIREMENTS:
 

  1. Cover Letter. (one page max) The cover letter must be in the form of a standard business letter and must be signed by an individual authorized to legally bind the Offeror. The cover letter will provide an executive summary of the solution the Offeror plans to provide. The letter must also have the following:

 

  1. A list of the people who prepared the Proposal, including their titles.
  2. The name, phone number, fax number, e-mail address, and mailing address of a contact person who has authority to answer questions regarding the Proposal.

 

  1. Work Plan. (7 page single space max) Offeror must fully describe its current capacity, approach, methods, and specific work steps for doing the Work on this Project. The State encourages responses that demonstrate a thorough understanding of the nature of the Project and what the Contractor must do to complete the Project satisfactorily. To this end, the Offeror must submit for this section of the Proposal the Project plan that will be used to create a consistent, coherent management plan of action that will be used to guide the Project. The Project plan should include detail sufficient to give the State an understanding of the Offeror’s knowledge and approach, including Gantt charts documenting the successful completion of all of the deliverables to complete the Project.

 
The Work Plan must demonstrate an understanding of the requirements of the project as described in Attachment One: Work Requirements. Describe the methodologies, processes and procedures it will utilize in the implementation and production of the Scope of Work. Provide a comprehensive Work Plan that gives ample description and detail as to how it proposes to accomplish this project and what resources are necessary to meet the deliverables.
 
The State seeks insightful responses that describe proven state-of-the-art methods. The Offeror’s Work Plan should clearly and specifically identify key personnel assignments. Additionally, the Offeror should address potential problem areas, recommended solutions to the problem areas, and any assumptions used in developing those solutions.
 

  1. Support Requirements. (one page or less) The Offeror must describe the support it wants from the State other than what the State has offered in this RFP. Specifically, the Offeror should address the following:

 

  1. Nature and extent of State support required in terms of staff roles, percentage of time available, etc.;
  2. Assistance from State staff and the experience/qualification level required; and
  3. Other support requirements.

 
The State may not be able or willing to provide the additional support the Offeror lists in this part of its Proposal. The Offeror must therefore indicate whether its request for additional support is a requirement for its performance. If any part of the list is a requirement, the State may reject the Offeror’s Proposal if the State is unwilling or unable to meet the requirements
 

  1. Assumptions. (one page or less) The Offeror must provide a comprehensive listing of any and all of the assumptions that were made in preparing the proposal. If any assumption is unacceptable to the State, it may be cause for rejection of the Proposal. No assumptions shall be included regarding negotiation, terms and conditions, and requirements.

 

  1. Cost Summary Form. (one page or less). The Cost Summary Form must be submitted with the Offeror’s Proposal. The Offeror’s total cost for the entire Project must be represented as the firm fixed price, for a not-to-exceed fiscal year cost. Offerors shall provide a comprehensive cost analysis. All costs for furnishing the services must be included in the Cost Proposals as requested. No mention of or reference to, the Cost Proposal may be made in responses to the general, technical, performance, or support requirements of this RFP.

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