I have attached the case study PDF and rubic below . Please make sure read it an

I have attached the case study PDF and rubic below . Please make sure read it an

I have attached the case study PDF and rubic below . Please make sure read it and answering following 13 questions based on the case study. Here is the questions:
1. Given that Crescent is PDB’s first entry to the US sports and/or energy market, what must they do leading up to the pending launch.
2.What factors about the company, market, consumers and products should PDB consider?
3.What factors should influence the company about Crescent’s positioning?
4.What are the pros and cons of positioning Crescent Pure as (a) an energy drink and (b) a sports drink c) a healthy organic beverage?
5.How does Crescent Pure fit into the market?
6.Energy drink vs: sports drink. Which would you choose and why?
7.How relevant is the beverage industry’s non-alcoholic classification system?
8.For those who’ve purchased drinks like this, what influenced your decision to buy?
9.Sarah Ryan is considering a broader approach–positioning to health-conscious consumers. This would mean straddling multiple categories. What are the Pro & Cons of this?
10.What is your positioning recommendation?
11.Do a position statement exercise using the value proposition tool taught in class
12.What implications do these decisions have on marketing mix
13.Using the national advertising budget, what sales volumes are necessary to break even? Are these realistic goals? Explain your answer

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