identify the best location for each of the merchandising categories. Assume the
identify the best location for each of the merchandising categories. Assume the retail store is national chain located in a mall in a middle- to upper-middle class suburb of a large eastern city.
Identify the location of each of the following merchandise categories by placing the number of the category on the floor plan layout.
Staples: Regularly carries goods that require frequent restocking
Store brands
National brands
Seasonal: Goods that sell during specific time periods with a beginning and end date
Fashion: Goods that have cyclical sales due to changing fads, trends, styles, and lifestyles
Store brand
National brand
Fad: Goods that have high sales for brief periods
On Sale: Goods with a promotional offer or special price for a limited time
Restocked, Damaged, One Off: Goods that have been returned or are going out of stock
Special Display: High-profit items positioned in a way to attract a customer’s attention
Lost Leader: Item(s) advertised, displayed, and priced below its market cost to stimulate other sales of more profitable goods or services
Capture a screenshot of your store layout and then write a three- to five-page paper explaining why you chose to place merchandise where you did and why you expect that layout to be successful.