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Imagine you and your team have been asked to give a presentation at a health care expo about consumers and their health care choices. To accomplish this presentation, your team has decided to select a health care company or product to use as an example during your presentation.
Choose 1 of the following companies or products to use in your presentation:
Insurance company launching a new medical product for the exchange, despite consumer interest decline
Hospital system launching a new weight loss program
Hospital system launching a new drug addiction counseling center
Medical device manufacturer launching a ‘new knee’
Create a 12- to 15-slide presentation with speaker notes that includes the following:
Section 1: General Company or Product Information
Describe the health care company or product in detail.
Describe the value of the services offered by your health care company or product.
Section 2: Consumer Information
Analyze how consumers share health information through the company or the product.
Analyze the implications of communication methods used when sharing health information.
Consider communication from physicians, pharmacies, and consumers when information is shared.
Section 3: Impact of Outside Agencies
Analyze the impact government agencies have on services companies offer or products that are available to the health care consumer.
Section 4: Impact of Regulations
Analyze the effect of how health care reform has changed over the last few years and that effect on consumer choices.
Section 5: Anticipating the Changing Market
Explain how consumers’ options for health care are changing.
Consider if it will have an impact on the use of the company or product selected.
Explain how you will ensure the selected health care company or product will be relevant and engaging to the consumer over time.
Discuss how advances in technology and medicine may influence the use of the company or product over time.
Cite 3 peer-reviewed, scholarly, or similar references.
Format your assignment according to APA guidelines, including a title and references slide and speaker notes.