In part 1 you identified six marketing options. Based on these options, identify
In part 1 you identified six marketing options. Based on these options, identify and prioritize the top four strategic options that align with the company’s mission, values, and a Christian worldview. Develop a strategic marketing plan that incorporates the four options.
Describe how the marketing strategy satisfies consumer wants and needs for each target market.
Describe your approach for control and implementation of each strategy.
Evaluate the sales objectives and discuss whether or not you agree or disagree with the sales objectives for the coffeehouses.
Discuss the company’s branding and advertising strategies and how each aligns with a Christian worldview. What is the relationship between ethics and branding?
Putting the interests of others before your own is a biblical principle – see Philippians 2:4. Discuss how Just Us! has demonstrated this biblical principle and how it can meet its sales objectives (Exhibit 1) while maintaining a stance of biblical servanthood in relation to its customers.
In today’s competitive marketing environment, many organizations struggle to maintain truthful advertising that avoids puffery and exaggeration. Advertising and sales promotions are two important avenues for increasing sales. How can Just Us avoid the pitfalls that many company’s fall into when advertising their products and services?
Essential topics to cover in your discussion include fair trade, “people and planet before profits,” ethical purchasing, global economic social justice/sustainable and equitable economic development, and social entrepreneurship.
Be sure to address issues of integrity, honesty, and transparency and integrate related scriiptures in your discussion.
Refer to the relevant articles that are listed in the references above. A few scriipture references are listed below.
Proverbs 12:17 Whoever speaks the truth gives honest evidence, but a false witness speaks deceitfully.
Proverbs 12:19 Truthful lips endure forever, but a lying tongue lasts only a moment.
Proverbs 14:25 A truthful witness saves lives, but one who utters lies is a betrayer.
Romans 16:18 For such people are not serving our Lord Christ, but their own appetites, and by smooth talk and flattery they deceive the hearts of the simple-minded.
