In this assignment, you should apply what you have learned in this module about

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In this assignment, you should apply what you have learned in this module about firm-generated content and managing word-of-mouth. The BzzAgent case provides us with the context to discuss word-of-mouth campaigns and assess the value of agents in the spread of word of mouth. Please answer the following questions in your written response and be sure to clearly indicate which question you are answering.
-What are your thoughts on BzzAgent’s business model?
-How does BzzAgent’s value proposition compare with that of the traditional media firms?
-In the case, Table B on page 8 reports average CPM rates for various Media.
(a) Based on a typical campaign cost (see bottom of page 4), please calculate an estimated CPM for BzzAgent.
(b) What is your reaction when comparing this CPM with that reported in Table B?
-What is in it for the agents working for BzzAgent? Why do they work with BzzAgent?

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