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You have been hired by one of the below brands to be an independent marketing consultant to complete an integrated marketing communications plan. Your first task is develop this plan with relation to a segmentation, targeting, differentiation and positioning strategy, as well as the brand’s marketing objectives.
First, choose one of the following brands: 1) Thankyou – https://thankyou.co/ 2) Vinomofo – https://www.vinomofo.com/ 3) Axil Coffee Roasters – http://axilcoffee.com.au/
Next, develop an integrated marketing communications plan in relation to a segmentation, targeting, differentiation and positioning strategy for that brand. In doing so, you will need to: 1) Explore the brand’s positioning and differentiation 2) Detail the segments’ psychographic needs, wants, values 3) Choose a specific target market and justify that choice with relation to the brand’s positioning 4) Develop the brand’s marketing objectives.