Individual Assignment: Environmental and Consumer InfluencesAnalysis Paper Sele

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Individual Assignment: Environmental and Consumer InfluencesAnalysis Paper Select a product or service with which you arefamiliar. Prepare a 1050- to 1400-word paper in which youanalyze factors that affect consumer purchasing decisions relatedto your product or service. Identify the psychological and socialfactors such as motives perception attitudes personalityfamily social class and reference groups that influence consumerbehavior toward your product or service. Choose three externalfactors that affect consumer behavior. Examine how these factorsinfluence the consumers decision-making process and their behaviortoward your product or service. o Political o Legal o Social oEcological o Cultural o Technological o Business ethics

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