Individual Project on Ford Motor Company 

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Individual Project on Ford Motor Company
This is an individual project (i.e. your own work; not group work).  It is to be submitted via the turnitin link on the course website (Blackboard).  The project requires significant effort. START EARLY AND PACE YOURSELF.
All submissions must be no more than 10 pages in length (expected length) plus appendices/references, written in Times New Roman Font 12 (for readability purposes), double-spaced, with 1.0 inch margins. The appendices and references count as extra pages and must be properly labeled and formatted. Be sure to give proper credit for sources of information you draw upon in your work (review the earlier provided academic integrity policy).  Use in-line references and APA formatting for references. You can re-submit in Turnitin until the due date/time (grammar & originality reports will be made available).
The paper must be formatted to print correctly. Individual case studies turned in late will be graded as follows:
0-24 hrs late (up to 1 day): 75% of the mark it would have received if it had been turned in on time
24-48 hrs late (1-2 days): 65% of the mark it would have received if it had been turned in on time.
48-72 hrs late (2-3 days): 50% of the mark it would have received if it had been turned in on time.
More than 72 hours late – It will not be accepted and will receive a 0.
Part I: STRATEGIC ANALYSIS based on your research using the methods and approaches explained in the course (The questions are designed to have you apply a specific course concept(s)):
Length: 4 pages
Q1.   What factors in the general environment and factors in the industry in which Ford competes are affecting Ford’s strategy selection?
Q2.   What tangible, intangible, and organizational capabilities does Ford possess? Which of these may be providing Ford: (a) a competitive advantage? (b) a sustainable competitive advantage?
Q3.   What core competencies does Ford possess?
Q4.   Which business level strategy(ies) does Ford pursue?
Q5.   What is Ford’s overall corporate level strategy?
Part II: QUANTITATIVE: (use databases (e.g. Mergent Online))
Length: 2 pages and all figures and charts in Appendices
Q6.    Do a search for Ford’s (F.N) current financial performance. Plot percent change in stock price for the last two years, 5 years, and ‘lifetime’ compared to the S&P 500 and automotive industry competitors Toyota (TM.N), Honda Motor Company (HMC.N), General Motors (GM.N) and Tesla (TSLA.N). Report the results.  What do you see? Include the 5 year plot in an appendix (with proper reference(s)).
Q7.    Calculate, interpret, and compare the following financial ratios for Ford and General Motors, based on end of fiscal year 2017 data:  Current Ratio, Total Debt Ratio, Inventory turnover, ROA, ROE.  Use the formulas provided in your textbook and use company financial data from Mergent On-line. Include your formulas and calculations in an appendix.
Q8.    Develop a common sized income statement and balance sheet for each of Ford and General Motors for the last 3 fiscal years. Do you see any trends? Compare. Include the common sized statement and balance sheet in an appendix.
PART III:  STRATEGIC RECOMMENDATIONS
Format:  4 pages
Hypothetical situation: You are part of Ford’s top management team (TMT).  The TMT has agreed, in consultation with the Board of Directors, that Ford has an important role to play in helping realize a global vision where every man, woman, and child in the World is empowered by their products to lead a healthy and productive life. You and Mr. James Hackett’s other top advisors have been asked to develop strategic alternatives for expanding Ford’s involvement in this quest and have been asked to submit a brief for review.  In this brief you will:
Q9.       Recommend a mission statement for Ford that would be in-line with this vision.
Q10.     Propose three strategic alternatives that are in-line with this mission statement that are based in the business level, corporate level, or international level strategies covered in this course (and the forms these may take).
Q11.     Analyze each of these alternatives.  (What are the strengths and weaknesses of each alternative?)
Q12.     Recommend one of the alternatives. (Why are you recommending this alternative?)
PART IV: APPENDICES
5 Year chart showing % change in stock price for Ford, Toyota, Honda, & General Motors
Financial ratios (show formula used and detailed calculations); do not download/copy ratios from websites.  Calculate the ratios yourself.
Common sized income statements (as % total revenues)
Common sized balance sheets (as % total assets)
Grading rubric for Individual Project
Completeness (25%)  – Did the student answer all of the questions distinctly and clearly? Were references included as appropriate?
AOL Written communication rubric (25%).  The rubric is posted below.
Quality (50%) – Does the student show understanding of the concepts and an ability to apply the concepts?  Did the student show an ability to synthesize or integrate the material? Did the student think ‘out of the box’ in responding to the questions (where appropriate)?

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