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Innovation strategies are critical to business success andlongevity. They allow companies to remain competitive in currenttrends and set the pace for future trends. VIZIO is an organizationthat provides high definition entertainment options and unmatchablevalue through televisions and home theater systems. The idea thateveryone deserves to own the latest technology is the foundationfor their endeavors (About 2011). This paper serves to describeand evaluate VIZIOs innovation strategy. It will also provideinformation from Securities and Exchange Commission (SEC) filingsand introduce new products or services from VIZIO.