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Congratulations. You are the customer service manager for Wrigley Field in Chicago, Illinois. The Chicago Cubs’ executive administrators have requested for you to make certain Cubs’ patrons (i.e., attendees) are pleased with their experience when attending Wrigley Field for a Cubs’ home baseball game.
Please create a five (5) item customer satisfaction survey your staff can administer to spectators during a Cubs’ home baseball game. Please conduct some online research to review information concerning Wrigley Field and other sport venues to determine the type of items which should be included within the survey.
Examples of additional resources concerning Wrigley Field include: do not use these in your paper
Please review “Supporting Materials” (i.e., MS Word document file titled “Example Items-Wrigley Field Customer Satisfaction Survey) included with this assignment’s instructions in order to review examples of survey items.
Your survey may not contain items about professionalism of security personnel, concession area cleanliness, and seat comfort. These survey items are presented as examples within MS Word document file titled “Example Items-Wrigley Field Customer Satisfaction Survey.”
Once you have developed a five (5) item customer satisfaction survey, compose a one (1) page summary (i.e., analysis of your survey. Describe why you selected each of the items presented within the survey. Also, explain how collecting customers’ satisfaction information can be beneficial for an athletic organization’s business operations (e.g., ticket sales, concessions, security). Cite at least two (2) literary publications to support information discussed within your summary. Do not count the aforementioned resources (e.g., https://www.mlb.com/cubs/ballpark) toward the minimum two (2) literary publications required.
At the conclusion of this summary, provide your five (5) item survey.
Note: Please submit your assignment as a APA, current edition formatted, Microsoft Word document (.doc or .docx) titled “Your Last Name Week 4 Assignment.” For example, the document should be titled: Smith Week 4 Assignment. Please do not paste your assignment into the text box provided within each assignment. Also, your assignment must be original; that is you must be the author, it must not have been used for any other course, and no part may have come from an external site such as Course Hero. All of these are examples are forms of plagiarism, will not be tolerated, and will result, at a minimum, of receiving a zero on the assignment. Please see the “Plagiarism Resources” button on the course home page for more information.