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You will identify a course-related topic, issue, debate, controversy, or problem and build a multimedia project around that issue—helping your peers understand the implications of that topic, issue, debate, controversy, or problem for how we think about digital media in our society.
Your multimedia project should be built around a course theme or issue (e.g. algorithms, misinformation, influencer marketing, etc) but you should not feel limited by the course materials. You may do this directly by referring specifically to readings that we’ve had, or you might do this more loosely referring the topic headings for the various weeks throughout the semester. In fact, you are highly encouraged to go beyond the course materials and bring in examples, perspectives, and debates from outside sources to add insight and enhance your understanding of the topic of choice. Just be sure that there is a specific tie-in to the course and make it clear what that is.
You can use a variety of multimedia elements although focusing on one specific medium is more than sufficient. Flex your creativity with this multimedia project. You could do a web series with interviews, start a social media account or Facebook Group specific to that topic, produce an online campaign around the topic, create a landing page, an online magazine, an email series, or a website.
Think of it as a multimedia research paper. You should do the amount of research required to write a 15-page research paper on a specific topic, which means you should have a healthy number of outside sources.
Some possible multimedia elements are (and not limited to):
Videos, Podcasts, Blog, Social Media posts, Web page, Email series, Ebook.
Parameters for your multimedia project.
Videos or presentation with voice over: 10-15 mins.
If you are producing a series of Tiktok video, IG stories/reels or FB videos, think of this as 10 or 15 X 1 min videos.
Social media posts: 20-25 posts that include image/graphic and captions (per caption: 50-250 words)
Podcast: 20-25 minutes
Online magazine spread: 4-page spread (two “trucks” that include a left and right page; these can be shorter columns, news, or features)
Ebook: 8-10 pages with design elements that contain images, links, text.
Web page: Design elements that contain images, links, and text. You should also embed multimedia elements such as video, audio, images, or social media posts.
Email series: 4-5 emails with design elements that contain images, links, text
Campaign with multiple multimedia elements: You could do a FB group with a mix of social media posts, short videos, and shared links. You could also do an email campaign with emails that include short videos and images. Consult with your TA.
You are required to complete several tasks:
Professional presentation of your multimedia project. Depth or breadth of coverage, including multiple course and external sources. You should have at least FIVE sources (2 internal and 3 external sources) and discuss at least ONE course concept.
Overall, produce content for a public audience, so don’t assume too much knowledge on the part of your audience and make clear how you’re defining certain ideas and concepts as you go along.
A 3-5 pages summary of your project that includes a reference list of your sources, your audience, rationale for choice of multimedia element, reasons for choosing topic/issue, concepts used, and summary of key ideas/points/arguments presented in your project. Think of this as the thought-process behind your multimedia project. Avoid vague references. Instead, include specific, page-numbered citations to those ideas (whether from our readings, lecture slides or others) that form a crucial part of your analysis and discussion.
Format: Double-spaced, 12-point, Times New Roman.
A 1-2 page personal reflection paper that describes your experience and what you’ve learned from creating this multimedia project, focusing more on the production of your project and lessons you learned from producing it.
Format: Double-spaced, 12-point, Times New Roman.
Ungraded (optional): 1-page project proposal and 1-page progress check-in. This is due on specific dates to ensure that you are getting timely feedback and help as you work on this project throughout the term. While this is ungraded and optional, you are highly encouraged to submit them to get feedback from your TA.
Overall, you will be assessed on your:
1) Ability to investigate an issue/theme/problem, engage with it and critically discuss its implication on society (e.g., examining different perspectives or pros and cons)
2) Ability to synthesize concepts/perspectives/debates within and beyond the course
3) Coverage and application of real-world examples to support your ideas
4) Level of professionalism in your presentation and execution of your project