INTEGRATED MARKETING

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This assignment includes 4 essays, EACH needs to be completed with 3-4 paragraphs. Please answer the questions specificly with CRITICAL THINKING instead of stating general ideas!
Be thoughtful and answer with a minimum of 3-4 paragraphs per essay. If information is directly from the textbook or source material, please provide attribution in your essay and reference the source in APA formatting at the end of the essay.
ESSAY I: Marketing has been described as being both an “art” and a “science.” Discuss the differences and similarities between these two marketing thrusts. Provide your theoretical response and a “real-life” example where you have seen both processes work – the art (examples), and the science (examples) and how they work together to effectively create customer value, loyalty and documented sales results.
ESSAY II: 
The marketplace isn’t what it used to be. List and briefly discuss the new behaviors, opportunities, and challenges that await the marketer in the 21st century. Discuss new marketing methodologies that have been used successfully to address the changing marketplace and result in the success of the specific Brand. Don’t just generalize, give specific examples.
ESSAY III: 
In the central role of strategic planning, only a handful of companies stand out as master marketers — Procter & Gamble, Southwest Airlines, Nike, Apple, Disney, Nordstrom, Wal-Mart, and McDonald’s to name a few. From a consumer’s perspective, choose two of these examples or your own two examples and provide concrete facts, strategies and accomplishments that explain why you think they stand out? Explain and provide attribution as needed. Contrast and compare.
ESSAY IV:  
Facebook is currently facing a crisis as a huge consequence of the fact that Cambridge Analytica a political consulting firm that provided voter-targeting services to the Trump campaign, improperly obtained data on 50 million Facebook users. If you were VP of marketing and communications for Facebook, how would you suggest handling tis crisis of confidence among employees, Facebook users, advertisers and financial community. Provide a clear plan for steps you would take to save the reputation of the brand and all of its stakeholders.

Our academic experts are ready and waiting to assist with any writing project you may have. From simple essay plans, through to full dissertations, you can guarantee we have a service perfectly matched to your needs.

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INTEGRATED MARKETING

Our academic experts are ready and waiting to assist with any writing project you may have. From simple essay plans, through to full dissertations, you can guarantee we have a service perfectly matched to your needs.

GET A 40% DISCOUNT ON YOU FIRST ORDER

ORDER NOW DISCOUNT CODE >>>> WELCOME40

This assignment includes 4 essays, EACH needs to be completed with 3-4 paragraphs. Please answer the questions specificly with CRITICAL THINKING instead of stating general ideas!
Be thoughtful and answer with a minimum of 3-4 paragraphs per essay. If information is directly from the textbook or source material, please provide attribution in your essay and reference the source in APA formatting at the end of the essay.
ESSAY I: Marketing has been described as being both an “art” and a “science.” Discuss the differences and similarities between these two marketing thrusts. Provide your theoretical response and a “real-life” example where you have seen both processes work – the art (examples), and the science (examples) and how they work together to effectively create customer value, loyalty and documented sales results.
ESSAY II: 
The marketplace isn’t what it used to be. List and briefly discuss the new behaviors, opportunities, and challenges that await the marketer in the 21st century. Discuss new marketing methodologies that have been used successfully to address the changing marketplace and result in the success of the specific Brand. Don’t just generalize, give specific examples.
ESSAY III: 
In the central role of strategic planning, only a handful of companies stand out as master marketers — Procter & Gamble, Southwest Airlines, Nike, Apple, Disney, Nordstrom, Wal-Mart, and McDonald’s to name a few. From a consumer’s perspective, choose two of these examples or your own two examples and provide concrete facts, strategies and accomplishments that explain why you think they stand out? Explain and provide attribution as needed. Contrast and compare.
ESSAY IV:  
Facebook is currently facing a crisis as a huge consequence of the fact that Cambridge Analytica a political consulting firm that provided voter-targeting services to the Trump campaign, improperly obtained data on 50 million Facebook users. If you were VP of marketing and communications for Facebook, how would you suggest handling tis crisis of confidence among employees, Facebook users, advertisers and financial community. Provide a clear plan for steps you would take to save the reputation of the brand and all of its stakeholders.

Our academic experts are ready and waiting to assist with any writing project you may have. From simple essay plans, through to full dissertations, you can guarantee we have a service perfectly matched to your needs.

GET A 40% DISCOUNT ON YOU FIRST ORDER

ORDER NOW DISCOUNT CODE >>>> WELCOME40

 

 

Posted in Uncategorized