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| Title | International business communication | ||
| Ofqual ref | T/504/8789 | ||
| CTH ref | IBC | ||
| Level | 3 | ||
| Credit value | 30 | ||
| GLH | 120 | ||
| Learning outcomes When awarded credit for this unit, a learner will: |
Assessment criteria Assessment of this learning outcome will require a learner to demonstrate that they can: |
Indicative content | |
| 1 Understand and analyse international organisational structures | 1.1 Assess the strengths, weaknesses and suitability of different international organisational structures for different types of business. 1.2 Analyse the influence of organisational behaviour on an international organisation’s structure, culture and performance. |
1.1 Define matrix, tall, flat structures Tall: · Hierarchy · Functional · Divisional · Geographic · Product Strengths & weaknesses: · Speed of communication · Speed of decision making · Span of control · Chain of command Types of business: · Big / small · Old / new · Local / global · Responsive · Bureaucratic Suitability 1.2 Define organisational behaviour Cameron & Quinn Define culture Link culture to structure Handy model Leadership styles Theories: Maslow; Tannenbaum & Schmidt; X & Y; Lewin Performance: Internal: · Labour productivity · Innovation External: · Financial measures · Marketing measures · Quality measures · Investor return |
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| 2 Understand the concept and application of international business communications | 2.1 Identify the features of an international communications strategy. 2.2 Compare business writing conventions for a range of international communications purposes. 2.3 Explain methods of internal and external international business communications. 2.4 Explain the use of spreadsheets and databases for international business purposes. |
2.1 Define communication strategy – Civicus Identify Apply: · Determine goal · Define objectives · Identify key messages · Define audience · Identify tools & tactics · Implementation plan · Finalise strategy 2.2 Types of register Formal & informal: · Business letter · Contract · Annual report · Memo · Text message · Social media 2.3 Define internal & external Define sender & receiver Radio model External: · Speed · Performance · 1:1 / one too many · Cost · Accuracy · One way / two way Suitability of each method 2.4 Define spreadsheets Define databases Discuss how spreadsheets and databases are used in organisations Data Protection Act |
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| 3 Understand and analyse the principles of global e-commerce | 3.1 Explain the difference between global e-commerce and e-business. 3.2 Describe how to use digital tools for international marketing purposes. 3.3 Assess the advantages, disadvantages and use of international social networking and internet media for business purposes. |
3.1 Define each Explain similarities Explain differences 3.2 Define digital tools Input & output Research Marketing / Promotion Analysis / Evaluation 3.3 Define international social networking Give examples: · Events · Business lunches · Youtube Define internet media Give examples: · Websites · Blogs · Intranet · Multi-media · Video / Skype Advantages & disadvantages of 3 types of internet media |
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| Additional information about the unit | |
| Unit purpose and aim(s) | This unit aims to introduce learners to international organisational structures, the concept of international business communication, the principles of global e-commerce and international stakeholder relationships |
| Unit review date | 31/12/17 |
| Details of the relationship between the unit and relevant National Occupational Standards or other professional standards or curricula (if appropriate) | N/A |
| Assessment requirements specified by a sector or regulatory body (if appropriate) | Assignment |
| Support for the unit by a sector or other appropriate body (if required) | Industry and Educational establishment support |
| Location of the unit within the subject/sector classification system | 15 Business, Administration and Law 15.3 Business Management |
| Name of the organisation submitting the unit | CTH |
| Availability for use | Shared |
| Unit available from | 01/03/13 |