International business communication


Title International business communication
Ofqual ref T/504/8789
Level 3
Credit value 30
GLH 120
Learning outcomes
When awarded credit for this unit, a learner will:
Assessment criteria
Assessment of this learning outcome will require a learner to demonstrate that they can:
Indicative content
1 Understand and analyse international organisational structures 1.1 Assess the strengths, weaknesses and suitability of different international organisational structures for different types of business.
1.2 Analyse the influence of organisational behaviour on an international organisation’s structure, culture and performance.
1.1 Define matrix, tall, flat structures
·         Hierarchy
·         Functional
·         Divisional
·         Geographic
·         Product
Strengths & weaknesses:
·         Speed of communication
·         Speed of decision making
·         Span of control
·         Chain of command
Types of business:
·         Big / small
·         Old / new
·         Local / global
·         Responsive
·         Bureaucratic
1.2 Define organisational behaviour
Cameron & Quinn
Define culture
Link culture to structure
Handy model
Leadership styles
Theories: Maslow; Tannenbaum & Schmidt;
X & Y; Lewin
·         Labour productivity
·         Innovation
·         Financial measures
·         Marketing measures
·         Quality measures
·         Investor return
2 Understand the concept and application of international business communications 2.1 Identify the features of an international communications strategy.
2.2 Compare business writing conventions for a range of international communications purposes.
2.3 Explain methods of internal and external international business communications.
2.4 Explain the use of spreadsheets and databases for international business purposes.
2.1 Define communication strategy – Civicus
·         Determine goal
·         Define objectives
·         Identify key messages
·         Define audience
·         Identify tools & tactics
·         Implementation plan
·         Finalise strategy
2.2 Types of register
Formal & informal:
·         Business letter
·         Contract
·         Annual report
·         Memo
·         Text message
·         Social media
2.3 Define internal & external
Define sender & receiver
Radio model
·         Speed
·         Performance
·         1:1 / one too many
·         Cost
·         Accuracy
·         One way / two way
Suitability of each method
2.4 Define spreadsheets
Define databases
Discuss how spreadsheets and databases are used in organisations
Data Protection Act
3 Understand and analyse the principles of global e-commerce 3.1 Explain the difference between global                  e-commerce and               e-business.
3.2 Describe how to use digital tools for international marketing purposes.
3.3 Assess the advantages, disadvantages and use of international social networking and internet media for business purposes.
3.1 Define each
Explain similarities
Explain differences
3.2 Define digital tools
Input & output
Marketing / Promotion
Analysis / Evaluation
3.3 Define international social networking
Give examples:
·         Events
·         Business lunches
·         Linkedin
·         Facebook
·         Instagram
·         Youtube
Define internet media
Give examples:
·         Websites
·         Blogs
·         Intranet
·         Multi-media
·         Video / Skype
Advantages & disadvantages of 3 types of internet media


Additional information about the unit
Unit purpose and aim(s) This unit aims to introduce learners to international organisational structures, the concept of international business communication, the principles of global e-commerce and international stakeholder relationships
Unit review date 31/12/17
Details of the relationship between the unit and relevant National Occupational Standards or other professional standards or curricula (if appropriate) N/A
Assessment requirements specified by a sector or regulatory body (if appropriate) Assignment
Support for the unit by a sector or other appropriate body (if required) Industry and Educational establishment support
Location of the unit within the subject/sector classification system 15 Business, Administration and Law
15.3 Business Management
Name of the organisation submitting the unit CTH
Availability for use Shared
Unit available from 01/03/13


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