International Marketing

 This is an individual assignment. Suggest the most appropriate international marketing mix strategy for the product or service. The topic I have selected was Beverages would be the industry. Company: Frucore Brand:Simply squeeze Product :Kiwi juice Country: India Reason for this company and the product line is that Kiwi is non -existent fruit in many countries.Especially in tropical countries like India and neighboring countries. but it is in demand there people like this fruit but it is affordable to high end society only. So launching something kiwi oriented will have great acceptance .Juice is always a welcome in tropical weather.It is consumed by all age groups. so we can target larger section and hence big market share.It has nutrient value also and people are health conscious. This is an individual assignment. Suggest the most appropriate international marketing mix strategy for the product or service. The topic I have selected was Beverages would be the industry. Company: Frucore Brand:Simply squeeze Product :Kiwi juice Country: India Reason for this company and the product line is that Kiwi is non -existent fruit in many countries.Especially in tropical countries like India and neighboring countries. but it is in demand there people like this fruit but it is affordable to high end society only. So launching something kiwi oriented will have great acceptance .Juice is always a welcome in tropical weather.It is consumed by all age groups. so we can target larger section and hence big market share.It has nutrient value also and people are health conscious.

1.Title page
2.Executive summary: provide a short summary of the keypoints on your report (0.5-1 page)
Please make certain to include brief summary of the following.
0rganisation(1-3lines)
Product/ service(2-4lines)
key market characterstics needed for the product/service to be successful(2-5 lines)
suggest target market and its basic characterstics (3-7 lines)
marketing mix strategy (3-5 lines)
3.Comment on expected marketing challenges (e.g. Language and cultural differences,legal differences with respect to marketing ,packing, advertising content information etc.)
4.Product policy decisions extension,adaptation, invention
5.Pricing issues and decisions.
6.Promotional challenges and issues of your target country(1-3 pages)
7.Suggest solutions to these challenges (e.g. how you will distribute ,price and promote your product or service.)
a.Simply suggesting marketing vehicles is not enough(e.g.., advertise on facebook)- provide all the necessary details and implementation guidelines.
b.Explain your suggestions(whole seventh question1- 5 pages)
8. Out line how the development and distribution of the proposed product/ service should be staffed (e.g.., hire new personnel or use current employees,. use locals, expatriates, or third country nationals, outsource product development/ distribution/branding. etc).Explain your suggestions.(up to 4 pages)
A Appendices ,references it is strongly recommended that all tables, graphs and other information be in cooperated directly in to the body of the report. However, if needed you may have appendixes at the end of the report. This final selection should also contain references to the sources cited in the report(up to 5 pages)