Introduction to Business Group Project

Introduction to Business
Group Project
General Information

  • OBJECTIVE: Select a publicly-traded company and assess its’ business position in the past, the present and the future.
  • Use the concepts we have studied this semester, g. ethics, social responsibility, management, productivity, marketing, etc.

Grading and deadlines

  • Written report, due for final class – 15%

Written Report
Your report should be about 1500 words. It should be based on two news/magazine articles about the company’s operations, the company’s Annual Report and the company’s web site. The report should address the following topics:

  • Description of the company’s operations (goods and services). What industry are they in? Who are the major competitors?
  • What was their strategy and outlook in the past, what is it now, and where are they going in the future?
  • SWOT Analysis
  • Which elements of the business environment is your company most sensitive to?
  • What is your assessment of this company? Are they likely to succeed or fail? Why?


Place this order or similar order and get an amazing discount. USE Discount code “GET20” for 20% discount

Posted in Uncategorized