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Length – 3 Full Pages
Analyze a sign, logo, symbol, or advertisement for the way in which the piece…
1) strategically engages the viewer’s attention—through color, sizing, placement of items, etc.—to persuade the viewer.
2) influences viewers’ thoughts (connotation) keeping abduction in mind. *Here, you are analyzing the ad’s strategy to grab an audience and influence it. How is the image is trying to get the viewer to do what it wants one to do? What appeals is it making? You are not determining how others would react to it or merely interpreting what the ad is saying.
3) targets a specific audience or buyer (as per Twitchell). Who is being targeted and how do you know from the image?
*The key here is to analyze—not describe—the image. Hidden or implied messages are of greater value than are direct messages.
In approaching this essay task, it is highly recommended that you consider the various appeals advertisers make as seen in Solomon (SL, 152-159) and Schor (197-206), as well as the various types of consumers identified in Twitchell (SL, 163-166), since the image you are analyzing may fall into one or many of the categories addressed in those articles; these can serve as topics for your body paragraphs. I also want to see separate observations of your own making concerning the image. Unify your main ideas into one clear thesis.
Variant Approaches Available
Apart from a logo, symbol or advertisement, you can choose to discuss a public service campaign of some kind or movie poster, even the cover of a game product—video or otherwise. Be careful not to select something too broad and difficult to engage thoroughly. If you so choose, you can do an oppositional reading of the piece you are analyzing or just a paragraph that does oppositional reading. The essay MUST include a copy of the image (in its original color) behind the citation page. Make sure to select something you can write a lot about.
This essay requires reference to at least one outside, non-textbook source to add depth and development to your essay. Sticking in quotes just for the sake of fulfilling the source requirement would not be helpful to your essay grade.
Basic Requirements (Checklist):
o MLA style heading in the top left corner
o A title (center of the page below heading and above essay text DOUBLE SPACED only)
o An introductory paragraph with a thesis that clearly states your analysis and main ideas
o At least three well-developed body paragraphs containing your main ideas
o A clear topic sentence for each body paragraph
o Concrete supporting evidence for the body paragraphs that focus on supporting the topic
o Transitions (‘first, ‘next’, ‘in addition’, ‘finally’, etc. where needed)
o A concluding paragraph reviewing the thesis and main ideas
o Correct grammar, punctuation and mechanics (Visit the TLC if this is not a strength of yours)
o 12-point standard font (Times New Roman or Ariel—nothing fancy, please); double spaced, 1” margins on both sides and top & bottom
o Page numbers at the top right corner of each page with your last name preceding the number.
o One outside, non-text course cited and citation page
Important Note…Failure to include any one of the following…
– In-text citations (direct or indirect)
– A Works Cited page
– Academic sources…will automatically result in a failing grade for the essay.
Academic Sources on the Web
– Any source from ProQuest or any academic research database
– Any source with “edu” or “gov” in the URL
– Any source from a reputable publication, newspaper, magazine
– The page of the website has NO advertisements on it
* GoogleScholar is a search engine that includes only academic articles on its search hits