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Develop a 12- to14-page marketing plan (not including the title and reference pages, charts and/or graphs) for any product of your choice. Your marketing plan must:
Analyze the specific marketplace situation in detail, including organizational strengths, weaknesses, environmental opportunities, and threats (SWOT analysis). Develop an organizational mission statement, and forecast performance goals using your situational analysis. Design a marketing strategy based upon your objectives. Create an appropriate integrated marketing mix, which will include your ability to effectively appeal to the specific market segments you will be targeting. Develop a written summary and specific recommendations for the implementation of your plan.