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1-What are the major and minor issues facing the company featured in the case? 2-Analyze and explain the root causes of these issues. What external and/or internal factors have caused these problems?
3-What quantitative analysis (“marketing math”) should be done to gain deeper understanding of the situation? How does the quantitative analysis affect the options for the company to move forward? Show your calculations and explain any assumptions you have made.
4-What are all the possible solutions to the issue facing the company? Which solution would you recommend? Why?